标签归档 杭州西湖妃子阁

sitting volleyball

On November 18th, China team took a group photo after the award ceremony. Xinhua News Agency (photo by Ahmed Goma)
On the same day, in the women’s team final of the 2023 Sitting Volleyball World Cup held in Cairo, China defeated the Canadian team 3-1 and won the championship.
On November 18th, China players celebrated after the game. Xinhua News Agency (photo by Ahmed Goma)
On November 18th, China team player Xu Yixiao (left) attacked in the game. Xinhua News Agency (photo by Ahmed Goma)
On November 18th, China players celebrated the score in the game. Xinhua News Agency (photo by Ahmed Goma)
On November 18th, China players Zhang Lijun (center left) and Lv Hongqin (center right) defended in the game. Xinhua News Agency (photo by Ahmed Goma)
On November 18th, China team player Xu Yixiao (right) was in the game. Xinhua News Agency (photo by Ahmed Goma)
On November 18th, China team player Tang Xuemei (top) was in the game. Xinhua News Agency (photo by Ahmed Goma)
Source: Xinhuanet
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Ten fairy variety shows in 2022! Each one is funnier than the last one, and there are too many famous scenes. How many have you seen?

#2022 Vitality Conference #

At the end of the year, looking back, the entertainment circle in 2022 was really wonderful-

Some old people turn red, some new people are born, and at the end of the year, passers-by and others go crazy together, which is also irritating and laughing.

However, catching a horse belongs to catching a horse. If it can really please you, me and others, it must be a serious and funny variety show.

I wonder who you would recommend if you were to nominate an annual variety show.

In order to help you wake up memories, this time we also dug out those funny people with memories from this year’s variety show.

If the following stalk pokes your smile, don’t forget to share a wave of happiness in the comment area.

01, "Happy Start Again"

As the saying goes, true brothers are used to laugh at.

See, the re-employment men’s team of "Happy Start Again" has carried this out to the extreme.

Although several brothers were well-known losers in the entertainment circle before they went to the variety show, they were not soft when they joked about each other’s situation-

You said my song was not popular;

I told you you didn’t even make it to the breakout.

You say I’m a wedding singer, so I’m going to stab you with your divorce stalk.

Seeing my brother laugh until he vomited while playing games, I must be the first to rush to the front.

Of course, comfort doesn’t exist. It’s important to be the first person to laugh.

Who can refuse such a variety show?

What I see is the brotherhood of love and killing each other, and it is also a rare life in the entertainment circle.

02, "Talk Show Conference"

As soon as the Talk Show Conference started this year, the divorce and reunion of Siwen and Cheng Lu made headlines.

The picture of the two couples meeting and shaking hands in business has also become a popular story.

But one thing said, the final winner of this competition has to be a homophonic stalk.

For example, Wang Jianguo had a flash of light and blurted out, "The first six didn’t come, and the first seven (wives) came." .

And the exquisite "silly sadness" and "great sadness and great sadness" of birds and birds.

Many people like this joke about birds and birds, partly because it is the embodiment of the charm of talk shows.

-She talked about the anxiety and negative emotions in most people’s lives and dispelled them in an interesting way.

To some extent, isn’t life like this?

There will always be anxiety and pessimism that can’t escape, but I have to get up and move forward forever.

03. The Great Escape from the Chamber of Secrets

There are many guests who were scared by The Secret Escape, but Peng Yuchang is the only one who can kneel down in succession.

According to incomplete statistics, he was scared to kneel 20 times in one program.

Frightened, when he was recording this program, the whole painting style changed-

Peng Yuchang at ordinary times: She smiles when she sees food, and can cook three bowls of porridge in one breath.

Peng Yuchang who recorded The Secret Escape: I didn’t feel hungry at all.

One bloody book, let Peng Yuchang come to play next season, ok?

04. "Let’s camp together"

After Wang Ge went to sea and rowed with Wang Ge, Let’s Camp Together brought us a new scene of a prince with a different name-

Brother Wang poured sand.

I saw that he closed his eyes and took the sand handed by his teammates in front, and he slammed it on his forehead several times in a row.

Shaer fluttered in the wind, and finally burned the face of innocent William Chan behind him.

He was so angry that he could only laugh helplessly: I want to watch the replay! ! !

But don’t worry, brother.

The phrase "I cook chicken today" that you popped up during the live broadcast of the program has already been included in the list of hilarious hot searches this year.

Today you are funny, tomorrow I will explode, this is the spirit of the variety show!

05, "Heart Signal"

As soon as I saw the official announcement of this year’s "Heartbeat Signal", I was deeply attracted by groups of beautiful guests and ordered this season’s program.

After all, who doesn’t like watching beautiful women fall in love?

Who would have thought that before taking candy, I actually harvested tons of happiness first-

Xue Zheyang, a male guest, threw the trash can filled with bugs outside the railing in an attempt to stretch his body to see if the bugs flew away.

As a result, he didn’t resist, so he did a 360-degree somersault in front of the female guests and fell directly to the ground.

Slowly climb from the ground up, he can only pretend to calmly squeeze out an embarrassing smile:

Yeah, I’m really okay.

In the event of such a social death, I have only one suggestion to offer-

Shall we live on another planet?

06. Annual Comedy Contest

Last year, the "Annual Comedy Contest", which contributed countless exquisite paragraphs to everyone, also returned some time ago.

Sure enough, it didn’t take long for the program to broadcast, which brought fresh out-of-the-box bursts-

"How dare you leave Liu Bo bangs scarred!"

"I, Long Aotian, will swear to protect Liu Bo!"

Who can resist laughing when he sees the story of this young master and housekeeper Long Aotian?

07, "Twist is very happy"

Once upon a time, I thought Allen just played a silly spring in the movie.

It finally dawned on me after watching "Happy Twist", which turned out to be a true character.

Playing games, he is always half a beat slow and can’t figure out the rules.

Finally, when he became a wolf on the show, he blew himself up with a show-off tone in wait for a while.

Even the resurrection lantern that was hard to get was easily given to the opponent.

Chang Yuan’s spit is still telling the truth-

Take Allen’s brain away!

08. "Punch in the food group"

It’s hard to imagine that Yang Di, who has a glib tongue in the above article, met this amazing passer-by of "Punch in the Eating Group" and was defeated.

-Every time Yang Di talks to her, she falls into a speechless situation.

He said that he had bowls and chopsticks, and she would reply, "OK, how many months have you had?"

He asked her if she was married, and she added, "Not today."

When he asked his teammates when they would come back, she suddenly pretended to make a phone call and asked them seriously when they would come back.

Every sentence answers the question, and every sentence is completely unexpected.

Sister, it’s a pity not to record variety shows!

09, "Hey Pai"

Friends who have seen Hi Pai must know that Li Birthday’s program is so effective-

When we get together to play face-to-face games, Li Christmas confidently speaks to the five senses:

"The rest of the mouths are so beautiful. This ugly one must be mine."

I didn’t think that when the answer was slowly opened, three big characters were exposed: Zhu Yilong. ……

Don’t say anything, the lawyer’s letter warned.

10. "Life I yearn for"

In terms of the funniest guest in this year’s "The Life I yearn for", Liu Zhenyun can definitely rank first.

He is proficient in the art of verbal suggestion, and his famous scenes can be summarized in one sentence:

Three sentences made a man cook three courses for me.

"Lettuce like this, cold salad is ok?"

"What is Mr. Huang’s outlook for this cauliflower?"

"There is a dish that seems to be called small fried meat."

Every word doesn’t mention letting people cook this dish, but every sentence implies cooking this dish.

Huang Lei listened to all direct sharp comments:

The teacher is like this, always guiding you to do what he wants to do.

High, really high.

I couldn’t stop laughing after all this. Which variety show do you like best?

Do you have any variety recommendations for hilarious meals? Unhappy people who need to think will do!

Let’s also be a "hand-holding party" ~

What is culture? What is culture?

Everyone knows the word "culture" and can generally understand the basic meaning of the word "culture", but what is culture? What is the definition of culture? There are not many people who can answer it or answer it completely. I don’t blame you, and no one has to blame themselves. Because, although human civilization has lasted for 5,000 years, up to now, due to the lack of real understanding of the extension of culture and the infiltration of different historical views, the concept of "culture" has not been universally accepted by everyone. Let me briefly list it below. Do you agree with that one, or try to give it to "?

First, the definition of "culture" According to statistics, since the history of civilization, there have been countless definitions of "culture". According to the statistics of "An Introduction to Cross-cultural Communication", since 1871, there have been more than 300 definitions of "culture" in the world, too many, and some of them are not in line with our traditional culture and values, so we omit some and choose to list them as follows.

1. The word "culture" comes back. The word "culture" in China first appeared in the Book of Changes: civilization stops, and humanity is also. Look at the humanities and turn it into the world. Here, "Wen" and "Hua" have not yet been linked together, but the meaning is already there. The main meaning of "cultural success" is "civilized education". What connects the words "Wen" and "Hua" is Liu Xiang’s "Shuo Yuan" in the Han Dynasty: where martial arts flourish, they refuse to accept it, their culture does not change, and then they are punished. Liu Xiang’s word "culture" means "Wen Zhi" as opposed to "Wu Zhi". It can be seen vertically that the words "culture" used above mainly refer to the contents of "morality" and "rule by virtue", and are not the concept of "culture" in a complete sense.

2. Marx’s definition of "culture" "Culture" is the sum total of the lifestyle of a country or a nation. It is believed that people’s lifestyle is "culture", and what kind of lifestyle is there, such as China culture and American culture.

3, Xu Jialu in the article "On National Cultural Security" elaborated"Culture" can be summarized into three parts: one is to deal with the relationship between people; The second is to deal with the relationship between man and nature; The third is to deal with the relationship between reality and the future. Furthermore, it is believed that these three articles are the core content of human culture and the most fundamental problem of culture.

Note:Xu Jialu served as Vice Chairman of the National People’s Congress Standing Committee (NPCSC), Chairman of the Central Committee of the Democratic Progressive Party, Director state language commission and Special Adviser of the Maritime Silk Road Association.

4, philosophy and sociology subject understanding:"Culture" is a process, a state and a realm of human development, and the integration of process, state and realm is the true meaning of culture.

5. Most people in the field of science and culture believe that"Culture" is a relatively stable, independent and complete sum of social norms that human beings maintain the survival and development of various social groups.

6. Anthropological groups believe thatEverything between a group that is different from other groups except genetic genes is called "culture". Here, they regard culture as a variable of economic development, which is prone to the problem of cultural autocracy or chauvinism.

7, empiricists believe thatCulture is produced in the common life and work activities of human beings, and it is the core of mutual recognition within the nation.

Second, the characteristics or characteristics of "culture" There are many characteristics of "culture", but there are three main ones.

1. Culture is a derivative of human evolution.Natural existence is not culture, only what is processed or produced by human beings intentionally or unintentionally is culture. The commonness of human beings is not culture but human nature, and the characteristics of individuals are not culture, but personality. What is inherited is not culture, but instinct. Culture is a social product created by human beings and accepted or followed by members of society. What is privately owned by individuals and not understood and accepted by other members of society cannot be called culture. For example, attraction between men and women is not called culture, but marriage in love is culture, because it is natural instinct for men and women to like each other, while marriage in love is acquired.

2. "Culture" has the characteristics of applicability.. Once "culture" is formed, it has adaptive characteristics. Under certain conditions, people must adapt to it, otherwise it will be eliminated or marginalized, that is, "anomie". Of course, if you are strong enough, you can also try to change the "culture". Usually, this is what revolutionaries and reformers do. This leads to the problem of "culture" inclusiveness. Generally speaking, a strong culture is less inclusive, while a weak culture shows a higher tolerance or tolerance. Cultural inclusiveness is positively related to social openness and cultural civilization.

3. "Culture" is hierarchical. It is roughly divided into three layers. The first layer is the surface layer, which is mainly expressed through human’s basic necessities. For example, eating without snapping your mouth, walking with your head held high, etc. are all manifestations of "culture" The second layer is the middle layer, such as art, customs, rules, law, religion, etc. Their common feature is to express their thoughts or will with the help of materials. The third layer is the bottom layer, which is what we usually call the bottom logic. This bottom logic refers to the outlook on life, values, ethics and aesthetics. These "four views" reflect the relationship between people, people and nature, reality and future, which constitute the soul of a nation.

The three layers of "culture" are not insulated and often interact and link, but it is relatively easy to change food, clothing, housing and transportation, and it is relatively difficult to change the underlying culture.

Third, the value or use of "culture" The value of "culture" to life is multi-angle and multi-faceted, and it is impossible to exhaust it. Here, we only choose the role of "culture" in explaining the most valuable life dilemma, and it is useless to talk a little.

1, a culture can "reveal" their own life difficulties, and criticize or vent.. Qu Yuan’s "asking for heaven" belongs to this category. For another example, poor and ugly people, when buying goods or receiving services, often dare not question the quality of goods or services, and are used to finding reasons from themselves. For example, an ugly woman’s hair is broken, and she dare not blame the stylist, but blame herself for being ugly.

2. Give value to the dilemma.For example, Mencius, the sage of Asia, said: Therefore, people are going to be demoted, so they must first suffer from their minds, work hard on their bones and muscles, starve their bodies and skin, and be empty of their bodies, so they can’t be patient. Another example is the saying that difficulties are tempered. Another example is that the young people’s death to save the elderly is negative from the biological point of view, but if it is explained by "culture", it belongs to a positive and worth promoting behavior.

Expounding the above reason, I mainly want to explain that, with or without knowledge, one can understand or learn the above thinking or thinking mode, even if he is "literate", otherwise, no matter how much he recites, he can’t be said to be a "literate person", and using the calligraphy of the phonograph world is called the study of asking questions.

Fourth, what is "literate" According to the above concepts and analysis, although "culture" is the externalization of knowledge, the cultural connotation of externalized knowledge is far from this. Therefore, having knowledge does not mean having culture, so how can it be regarded as "having culture"?

1. Only knowledge can lead to culture.Knowledge is the shell and expression of culture. Without knowledge, it is not only difficult to form a scientific way of thinking, but also difficult to express and communicate effectively. To reiterate, knowledge refers not only to book knowledge, but also to life experiences, experiences and civilized achievements that have been sublimated into culture, such as life knowledge, labor skills and people’s common habits.

2, can use knowledge and use knowledge to build values recognized by the orthodox system, is a culture.Culture is essentially a quality, and a qualified person has the ability to explain the value world and transcend the survival difficulties. In short, a person with culture and quality not only has the ability to create the value world, but also can let himself and others transcend the survival difficulties in the future.

Description: 1,Culture is the main symbol of human evolution from animals. Animals have no culture, only humans have culture. 2. The word "value" has the same meaning as the word "meaning", but the difference is that "value" is a foreign word, while "meaning" is a local word and a traditional term.

50+ new beauty products are fighting fiercely, where is the "new"?

Judging from the new products, especially skin care products, launched by major brands at the beginning of the year, they focus on the efficacy types of "early C and late A", and there is no lack of the trend of clustering online celebrity concepts and ingredients to homogenize the production capacity.

On the one hand, it is difficult to put the new regulations on record; On the one hand, big-name beauty has opened a new racing competition.


According to the incomplete statistics of the reporter of Cosmetics Finance Online, in 2022, more than 30 brands have launched more than 50 new products, expecting to usher in a "good start".

Among these brands that have launched new products, there are not only international brands such as Estee Lauder, Lancome, Saint Laurent, Frestech and Guerlain, but also well-known domestic brands such as Nature Hall, Proya, Marie Daijia, herborist and Yiyi Herbal Medicine, as well as popular new brands such as Ximuyuan, Winona, Runbaiyan, Kuadi and Yiben.

What kind of "masterpieces" will different brands launch to capture the market? From these new products, what beauty products trends can we see and what pain points can we find?

01

The average price is close to 600 yuan per bottle.

The essence is still a gold mine.

Among the more than 30 new skin care products incompletely counted by the reporter of Cosmetic Finance Online, the products of "essence" and "essence" are still the focus of new products promoted by major brands, and 12 brands including Estee Lauder, herborist, la roche-posay and innisfree have launched this type of new products.


From the main efficacy, most of these new essences are mainly whitening and repairing, which is the same as the efficacy advocated by the concept of "early C and late A" that exploded in 2021. That is to say, the main products are VC and VA (including A aldehyde, A alcohol and A fat), which can effectively whiten and resist oxidation, and have the effects of anti-aging and repair.

In addition, in these new essences, in addition to the necessary components VC and VA and their derivatives, other components are mostly plant extracts, such as orchids, myrtle, Zhenye cherry seeds, Erigeron, sea lilies, Bai Lianhua, mirabilis jalapa, etc., and more attention is paid to green, moisturizing and moisturizing. Obviously, brands want to enter the consumer market in a green, healthy, efficient and safe way.

In terms of price, the average price of the new essence is 585 yuan/bottle. Among them, the prices of foreign brands such as Estee Lauder, Chanel and Ya Dun are close to 1,000 yuan, which is significantly higher than that of domestic brands, about twice as much.

Some insiders pointed out that nowadays, with the increasing demand of consumers for cosmetics, more efficient, more research and development strength, but also more expensive essence quickly occupied the minds of consumers. "For consumers, the higher the efficacy, the more popular it is; For brands, the higher the price, the more objective the profit, so it is not difficult to understand why cosmetics brands get together to launch elite products. "


02

Star products are upgraded again

"Classic single product" is a strategic consensus.

The continuous upgrading of star items is also a common "innovation" strategy for brands.

Among the new products launched in 2022, Runbaiyan, Estee Lauder, YSL Saint Laurent Beauty Cosmetics, and Book by Book are all upgraded in formula or packaging around star items, so as to meet the needs of consumers and expand the market with newer and more comprehensive values.

On the one hand, in the rapidly changing consumer market, various products emerge one after another, and the life cycle of products is getting shorter and shorter. It is not easy to create an enduring and attractive product. Once the same or similar products appear, the competitiveness of the original products will be greatly weakened. Therefore, we should explore from the aspects of product function, experience and personalization to create a moat of products.

On the other hand, the consumer demand is constantly changing, and products should be adjusted around the consumer demand in time to keep up with the pace of consumers. Even star items should enhance their product value and meet the needs of users so as not to be eliminated by users. In addition, the upgrade of classic items will not only help the brand to consolidate existing consumers, but also enable the brand to touch potential consumers in the promotion of new products and new functions.

03

"Box Set" is popular again.

Behind it is the change of new channels.

In parallel with the strategy of "big single product", the combination of "water, milk and frost" which prevailed in CS channel ten years ago has returned to the stage, but the beneficiaries of this channel have become Tik Tok, Aauto Quicker and major broadcast rooms.


This year, OLAY, Decker, Infusa, Yilian and other brands launched new products in the form of "water+milk" or "water+milk+cream".


Behind this is the change brought by brand layout new channels and catering to the sinking market.

With the rise of live broadcast e-commerce companies such as Tik Tok and Aauto Quicker, cosmetic box sets have ushered in the second spring on these live broadcast platforms. According to several live broadcast data of Tik Tok and Aauto Quicker’s Talent, the number of sets of boxes sold is considerable.

Take Tik Tok as an example, the series of gift boxes of "Afterglow Danhua", "Snow Flower Show", "Oushiman Pearl White Gift Box", "Polaiya" four-piece set of "Tightening Skin and Tightening Muscle" and "Kanshubo" with high uric acid and moisturizing face are all selling well here. The main groups of consumers are also concentrated in the sinking markets of third-and fourth-tier cities and people aged 25-35.


04

The core components of sunscreen remain unchanged.

But the formula pays more attention to caring skin and nourishing skin.

In addition to essence and box, sunscreen is a skin care product that consumers focus on in spring. In this year, Nature Hall, Gaozi, Anjesha, and Deke launched new sunscreen products. Although the core components of the four sunscreens have not changed significantly, they all tend to be skin-friendly and nourishing in formula.

With the gradual enhancement of consumers’ awareness of sun protection and more professional functional demands, in recent years, the development of sun protection products has shown some development keywords such as "skin care", "anti-aging" and "multi-effect". Among them, skin-care sunscreen with both sun protection and skin care functions is gradually favored by consumers.


05

Lipstick comes out quickly.

Silk and water are two selling points.

Even under the influence of the epidemic, many brands said that lipstick sales showed a downward trend, but in 2022, the battle of new cosmetics had to look at "lipstick" first.

Among the 16 new make-up products counted by the reporter of Cosmetics Finance Online (except for the New Year’s limit), "lipstick" is the new keyword, and nearly half of the brands have introduced lipstick, followed by foundation/air cushion/isolation, followed by eyeliner and lipstick.

In the new lipstick, there are many colors and diverse textures, and softness and moisture are two outstanding characteristics respectively.


06

High-end brands continue to create "spire" makeup;

More expensive price, more skin-nourishing ingredients.

When makeup is becoming a common beauty product for a new generation of consumers, it is more like a skin care product for many consumers, which is different from high-frequency cosmetics such as lipstick. A good makeup product for a make-up brand is just like a good essence for a skin care brand. It is a "spire" product that can occupy consumers’ minds, thus driving the joint purchase of other products.

It is worth noting that among the new foundations launched by major brands this time, Lancome foundation cream costs 1050 yuan/bottle, which exceeds the price of most liquid foundations. "One bottle of powder cream, half bottle of essence", this product combines foundation and essence cream, and is suitable for before liquid foundation, which makes makeup tend to skin care and skin care.

07

Cold thinking:

When online celebrity’s concepts and components get together,

Is the new product really "new"?

Judging from the new products launched by major brands at the beginning of the year, especially skin care products, they focus on the efficacy types of "early C and late A", and there is no lack of suspicion that online celebrity’s concepts and ingredients are clustered together and the production capacity is homogenized. Is this new product really "new" for consumers?

In today’s diverse skin care market, there is a need for many types of new products. Only by studying consumer demand and producing more diversified products that meet the real needs of consumers can brands gain more voice in the fierce market competition.

You can play the Champions League to attract stars! There is little hope of winning the fourth place, but Liverpool must fight again.

In the late 2020-21 season, Liverpool once ranked eighth in the Premier League standings, and suffered a six-game losing streak at home. The prospect of the fourth round was bleak. But in the end, klopp’s team played a wave of 11 games, 9 wins and 2 draws, and won the third place.

This season, Liverpool has been in a slump for most of the time. Recently, it has finally rallied and seen the hope of replicating the achievements made two years ago. At present, they have maintained a seven-game winning streak in the league, with two games left to play, one point behind Manchester United and four points behind Newcastle. The advantage of the latter two teams is that one round is missing, but Liverpool is not without a chance.

Manchester United has been in an unstable state in recent weeks, and its away performance is particularly bad. It has suffered two consecutive defeats in the league and only won three games in the last nine games in various competitions. Newcastle have also suffered defeat this month, and they are relatively inexperienced in the fight for four. Liverpool have been marching in the dark all season, and now at least there is a little light.

Only when you are qualified for the Champions League can you attract big-name stars to join. Teams that can’t play in the Champions League are hard to get the favor of good players. Real Madrid’s competitiveness in the transfer market is not as good as that of top giants such as Real Madrid. If they can only participate in the Europa League, hot stars are even more reluctant to join.

Last summer, Liverpool lost to Real Madrid in the battle for Joan Ameni. Now, their long-awaited number one signing target, English international Bellingham, is also closer to the Madrid giants.

This summer, Liverpool must reinforce the midfield, and the good news at present is that tapping the potential within the team has achieved initial results. Klopp did something new, transforming Arnold into the right back, which greatly improved the team’s offensive efficiency. The beauty of this move is to foster strengths and avoid weaknesses. Arnold can not only let go of the attack, but also need not be exhausted on the defensive end.

In early April, Liverpool drew 2-2 with Arsenal, and klopp used this new system for the first time. Since then, Liverpool has remained unbeaten, and Arnold’s assists (6 times) rank first among all players in the Premier League.

Diaz and jota’s return from injury also gave the Reds a shot in the arm. Diaz has been sidelined for half a year because of a knee injury. He has played in all the last seven games, and Liverpool have kept winning. Jota was injured for nearly half a season, which greatly reduced the firepower of the team (he scored 21 goals last season).

During their rehabilitation, klopp could only use Nunez and Gakpo. In the past, he was more used to helping new aid to integrate into the new environment. It is totally unacceptable to drive ducks to the shelves this season.

After Liverpool’s recent recovery, military fans are more looking forward to the new season. Nunez and Gakpo replaced training by competition, which basically adapted to the rhythm of the Premier League. During the offseason, klopp has enough time to adjust the team’s supplier system.

This season, due to the existence of the Winter World Cup, the schedule of club events has become very tight, which is not good for a high-energy team like Liverpool. The core of klopp’s tactical concept is to grab the high position and create opportunities for transformation, but his players are too tired to grab it this season, not to mention that they were still fighting for the championship on four fronts in the last game, and they fought to the end on every front.

The tide of injuries has passed, the players’ physical fitness has slowly recovered, and the team’s state has improved, but the season is coming to an end. The hole dug in front is so big that it is not easy to climb out. But no matter what the final result is, Liverpool must keep this good momentum and make a good start for the summer and the new season.

At the end of the 2002-21 season, they bottomed out and won the fourth place. In the 2021-22 season, they continued to triumph, scoring 92 points, and narrowly lost to Manchester City by one point in the championship battle, ranking second.

Now, Liverpool has reached a similar crossroads. Manchester City is fearfully stable, Arsenal has undergone a qualitative change, Newcastle has risen strongly, and Manchester United is gradually on the right track. The competition in the Premier League may become more intense next season. Before the targeted reinforcement of the summer window, klopp must lead the team to fight for four more times.

At the age of 22, the China women’s football team won 12 wins and won the third place. The 8-strong battle of studying abroad was born, and 8-2 presented a gift to Qingxia.

Less than two months before the World Cup, China women’s football team entered a critical period of preparation, adopting stage assembly and warm-up matches. The rest of the time, international players need to maintain their status in their respective clubs, especially those who study abroad. Being able to play is the prerequisite for getting the national team’s call-up, otherwise they can’t guarantee their status. Shoupeng Wang and Tang Jiali are examples. Their long-term absence from club games led to poor performance, which was once abandoned by Shui Qingxia. With the recovery of European and American leagues and the opening of the women’s super league, international players.

At this stage, among the international players studying abroad, Zhang Linyan and Shen Menglu have played more brilliantly, especially the former, who scored goals continuously. After the first goal in 2023 in the last round, this round sent assists again to help the team win in a row. In the final battle of Swiss women’s super regular season, Cao Meng women’s football team played against Berne young women’s football team at home. The latter scored 27 points with 8 wins, 3 draws and 6 losses. Because it was 4 points ahead of Basel women’s football team, it locked in the fifth place at least and advanced to the playoffs in advance. The pressure of being a guest in this field was limited, as was Cao Meng women’s football team, which was more than one victory behind Zurich women’s football team and locked in the third place in the regular season in advance.

Therefore, both sides of the game were more relaxed. Zhang Linyan, who was a substitute in the last round of rotation, returned to the starting lineup. During the game, she was very active in the midfield, while the Cao Meng women’s football team used the home court to constantly put pressure on the young women’s football team. The latter’s defense line was flawed many times, and goals followed. After 90 minutes of competition, the Cao Meng women’s football team scored 8 goals, winning the final match with a disparity of 8-2, which ended the third place.

It is worth mentioning that Zhang Linyan sent an assist again and helped Cao Meng women’s football team to complete the third goal in the 23rd minute. The final record of Cao Meng women’s football team in the regular season is 12 wins, 2 draws, 4 losses and 38 points. According to the Swiss women’s super schedule, the top 8 players will enter the knockout stage, and the Cao Meng women’s football team will also launch an impact on the champion, and the absolute main force Zhang Linyan will also usher in an intensive schedule.

On the one hand, avoid injuries while maintaining the state. After all, the World Cup is approaching, but also the position of the national team. On the other hand, if she can perform phenomenal performance in the knockout stage, then 22-year-old Zhang Linyan is expected to land on a higher stage at the end of the season, and she will go all out to strive for the early realization of the dream of the five major leagues in Europe and present a gift to Qingxia.

Bold! Ma Jing’s celebrity burst into controversy, VAR broke the double arrogant marketing, and C Ronaldo missed the grand prize from then on.

Since the VAR technology has been widely used in football, the voices of doubt have been one after another. Some people think that VAR makes the football game fragmented, which makes football lose a primitive aesthetic feeling, and even puts the manipulation of the game on the table. After all, when to watch or not to watch it is decided by the referee team, and things that are misjudged after watching it are sometimes staged in the Premier League. There is also a view that in most of the time, VAR still ensures the fairness and justice of the game, with less misjudgments and safeguards the interests of small and medium-sized teams. At least for Futre, a famous Atletico Madrid, VAR brings more positive aspects.

Indeed, considering the identity of Atletico Madrid, Futre is naturally a staunch supporter of VAR. At the peak of Atletico Madrid, they had at least one chance to win the Champions League, and this time the most likely opportunity was destroyed by Ramos’ offside goal. If there was VAR technology at that time, the first Champions League champion of Real Madrid in the three consecutive years would have ceased to exist. Of course, during the period of Real Madrid’s hegemony, because there was no VAR, there were many profits. In the game against Bayern, Luo Kaiyue, a notorious football stalk, was even born.

When he was a guest in the football column of O JOGO recently, Futre complained about the performance of the referee in Real Madrid’s two Champions League finals. He also talked about the recent referee incident in Barcelona. He said: "On the issue of referees, Real Madrid is the club with the least right to make irresponsible remarks about other teams. If Real Madrid asks La Liga officials to investigate the consulting fees paid by Barcelona to referees, then I suggest that all clubs in Europe should ask UEFA to judge the referees who have hosted Real Madrid’s Champions League matches.

In addition to this provocative speech, Futre also talked about some opinions on VAR. He believes that this technology is undoubtedly making football more fair, and it can provide some protection for the interests of small and medium-sized teams and reduce human errors caused by referees. Although the misjudgment still exists in the presence of VAR, the penalty made through VAR is correct most of the time, and these techniques significantly reduce the situation of benefiting from offside goals. Futre also said that if the VAR technology can be used as soon as possible, then the offside goals of Ramos and Cristiano Ronaldo in the Champions League should be cancelled.

Speaking of the performance of Messi and Cristiano Ronaldo in this World Cup, he is not optimistic that Cristiano Ronaldo will continue to play for the national team. He said: "Cristiano Ronaldo is a very good player, but the retrogression brought by age is inevitable. His mistakes are increasing every year, such as offside. Frequent offside is not the expression of goal desire, but the degradation of body and consciousness. With the capture of millimeter accuracy VAR, C Ronaldo’s offside times will only increase, but he is always at the forefront. He needs more offside to get a single shot. "

"Messi is not the same type of player. Messi has become more comprehensive. He is very smart. Messi is not a comparable object in terms of position or ability. However, Cristiano Ronaldo became a complete opportunist. The appearance of VAR and the decline of his body made his previous scoring ability unsustainable. After leaving La Liga, Cristiano Ronaldo won less honor. He was also replaced by players such as Mbappé in the competition for the highest honor in football, but Messi was still himself, and he was always compared by others. "

It is worth mentioning that Futre is not a rat. He is one of the legendary Portuguese superstars, the legendary winger of the national team, once the idol of Figo, and won the European Silver Ball Award in personal honor. He is a supporter of Messi. In this season’s Champions League match between Benfica and Paris Saint-Germain, Futre personally visited Messi through Campos’ relationship. He not only made a gesture of worship, but also hugged and took a photo with Messi, and finally asked for his autograph.

The cost of obtaining customers is rising year by year. How can intelligent marketing grasp business opportunities and maximize clues?

The decline of mobile internet traffic dividend is a market consensus, and it has entered the stage of stock game.

As a result, many marketing practitioners have found a problem:

The cost of obtaining customers for enterprises is getting higher and higher, even to the stage of doubling.

The cost of customer acquisition has become the "sword of Damocles" hanging over the heads of marketers.

Harvard Business Review has studied the value retained by users and found that 70% of companies agree that it is cheaper to retain existing users than to regain a user; The CAC (customer acquisition cost) of a new user is more than five times higher than that of keeping an old user; Increasing the user retention rate can increase the profit by 25%~125%.

So, since the acquisition cost of new users is so high, can we give up new users?

Obviously impossible. At present, everyone’s approach is to grasp both new customers and customer retention.

A fiery new way has emerged-refined operation.

Regarding refined operations, some people think that users are diverted from the APP side of products to WeChat official account and WeChat communities; Some people think that it is to send greeting messages to users of offline stores every holiday; Others believe that it is the automatic reach of thousands of people. Whether or not, these practices are the embodiment of refined operation, but not the whole picture.


Refined operation refers to the behavior of combining the data analysis of channels, user behavior and other dimensions with the development stage of the enterprise to carry out targeted operation activities for users in order to achieve operational objectives. This operation goal can be to gain more new users, improve the retention rate of users, improve the conversion rate of core business links, etc., and it is necessary to pay attention to the whole life cycle of customers.

Traditional marketing of enterprises often wastes a lot of resources on invalid customers, and the labor cost and time cost of acquiring customers are getting higher and higher. Now the era of extensive operation and volume marketing has passed, and it has been replaced by refined operation. Studying the life cycle of users is the complete development process from the beginning of contact with products/services to the end of leaving products/services, and implementing different marketing strategies for different stages.

Refined operation requires operators to pay attention to the whole life cycle of customers. The word customer lifecycle management is not unfamiliar to marketers, but there are not many enterprises that really do a good job in customer lifecycle management. There are many reasons, such as unclear division of stage strategies and scenarios, lagging human resources, high operating costs, etc., which may affect the effect of user life cycle management. However, with the development of artificial intelligence and big data technology, marketing has also begun to move towards intelligence and automation. A set of automatic marketing scheme put forward by Wofeng Technology is a good help for enterprises to solve this problem.


Overview of outbound robot application scenarios

On the one hand, the quality of non-advertising leads is uneven, it is difficult to identify the intended customers, and the industry competition is fierce; But on the other hand, advertising in online channels is often accompanied by high advertising costs. How to quickly reach and identify the obtained clues is a good way to ensure that the clues are not lost.

Wofeng technology outbound robot can batch high concurrent outbound calls and automatically complete pre-sales clue filtering. For missed customers, it can automatically call back and reach users efficiently. The outbound robot can intelligently identify customer intentions, automatically judge and mark customer intentions, and improve the efficiency of clue screening. AI algorithm intelligently extracts key information expressed by customers and generates customer portrait labels. Enterprises can conduct differentiated marketing according to the labels and provide decision optimization for operators.

Traditional manual communication and drainage methods are inefficient, ineffective and costly, and it is difficult to reach all customers. The customer label is not clear, and it is difficult to do hierarchical and refined operations.

Enterprises can use the customer database to launch intelligent group calls to public customers, screen high-intention customers to invite them to add, and quickly improve the pass rate of adding powder. Enterprise WeChat powder application is different from a micro-application, which will not appear on the regular "new friends" page, but will be displayed in the notification message of enterprise WeChat. Simply using active powder addition, users can easily ignore it, resulting in low powder addition rate. Combined with AI outbound, users can be informed of the specific entrance to apply through friends, thus improving the powder adding rate.

In the event marketing scenario, the online delivery cost is high, and it is impossible to accurately reach consumers point to point; SMS, Push and other methods are passive and have low opening rate.

1) Accurate customer identification and reach: distinguish registered customers, historical transactions and other customer types, generate customer portraits based on historical consumption information, customer registration information and outbound history, and identify core target customers to accurately push marketing activities.

2) Speech customization: preset multiple sets of standard speech according to common event marketing scenarios, and form a differentiated speech library in opening remarks, brand wake-up words and temptation points (gifts, discounts, coupons, etc.). Match the customer’s portrait accurately, and ensure the transformation effect.

When a customer initiates an order, but has not paid for a long time, or has paid the deposit, but has not paid the final payment, etc., the enterprise can use AI outbound to make a reminder, so that interested customers can pay quickly.

During the promotion period, under the gameplay of deposit inflation, users need to pay deposit+final payment, but the date of final payment is different; Enterprises can call for payment on each user’s last payment day, and attach a page link through SMS, which can greatly improve the efficiency of payment collection.

It is difficult to quantify the work of service personnel, and the efficiency of manual sampling and return visit and manual entry of results is low.

After the sale, the outbound robot can make outbound calls in batches with high concurrency, quickly complete the return visit task, conduct targeted marketing for customer problems in the return visit process, and automatically recall customers who are not connected, ensuring the reach rate and return visit effect. After the return visit, statistical analysis report and public opinion analysis results can be automatically generated according to the call records, which can assist business decision-making and provide reference for the next marketing of enterprises.

Wofeng technology outbound robot runs through the whole life cycle of users from five scenarios: clue screening, private domain drainage, activity notification, order reminder and after-sales service. For enterprises, outbound robots, as intelligent tools, help enterprises to operate, improve user retention rate, reduce costs, improve transformation, and continuously tap the growth value.

Wang Qinbo: Qataris pay the price of being uneducated.

Paris Saint-Germain’s exit from the Champions League, not only the French media made a comprehensive analysis, but also the European media summarized the Qataris’ investment in Paris for 10 years.

It is worth comparing that, although the history before the arrival of the gold owners was not brilliant enough, the new owners burned a lot of money and never achieved the Champions League goal (both lost the Champions League final), Manchester City invested by the UAE royal family seems to be able to avoid such a negative definition. Paris in Qatar is regarded as a failure and a joke, while Manchester City has gained more recognition. This may be related to the gold content of the Premier League champions, the football style cultivated by Guardiola, and the fact that Manchester City has no astronomical figures to sign superstars … Manchester City’s Champions League failure is usually more summarized as a competitive failure or Guardiola’s personal tragedy.

Some summaries have the smell of Monday morning quarterback. For example, L ‘Equipe mentioned that many members of the Paris first-team privately predicted that the team would be out of the Champions League early in the first half of the season. The criticism here is the new Sports director Campos of the club. The more people play in Paris this season, the less people there are. Only teenagers are left as substitutes in several important positions, so the dressing room points the finger at Campos. But no one raised a deeper question: Is the subtraction operation of Campos originally the idea of Qataris?

Valdano, an Argentine celebrity, mentioned in a column in Portuguese newspaper The Ball that Bayern Munich has a strong competitive culture. They eliminated Paris after losing lewandowski last summer and Neuer after the World Cup. Even the striker used in these two games was Schubo Mottin (Mane has only recently recovered). Kahn also talked about this in an interview with L ‘Equipe before the second leg, and Bayern’s most important thing is the results in the arena.

On the contrary, Paris Saint-Germain ruled by Qataris is unprecedented in their own history, and it is also rare for French teams in the past. The team is secondary, and people pay attention to just a few stars.

In fact, even the authoritative French media such as L ‘Equipe was largely influenced by the emotions of Qatar. Paris Saint-Germain lazily defeated the middle and lower reaches teams in the league, and sometimes played some tricks that were not in line with the sportsmanship, all of which were not fully criticized.

People are more concerned about superstar stories, such as whether Mbappé renewed his contract and whether he played happily. Whether Messi stays at the end of the season; Will Neymar be driven away, and will his nightlife affect his competitive level? Or, the second-class concern is whether the player’s home has been stolen again.

Qataris tried to transplant the Italian club culture in the early stage of their purchase of Paris, but what they transplanted was the worst and most backward side of the Italian club: for example, there was no powerful talent selection department that could use modern scientific and technological means, and everything depended on the mobile phone of the sports manager; For example, it doesn’t matter if the private life of the players becomes a hot news topic (icardi asks for leave to go back to Milan to chase his wife, various parties in Neymar, etc.); Or the competitive topic in the club season was completely overshadowed by the soap operas in which the stars renewed their contracts.

This seems to be a common disease. People without culture, who want to learn from others, often make the worst choice. It is precisely because the overall level of competition in Ligue 1 is too low that the worst choice can be tolerated and magnified by tolerance. The more French champions Paris has won in a variety of relaxed and suspense-free ways (or deliberately created suspense by itself), the more reluctant it will be to get rid of its own shortcomings.

To put it further, Qataris chose France as the first European base for investing in football, not because French football is the most modern and developed, but because French politics is corrupt and easy to handle. Sarkozy called Platini to the Elysee Palace, and Qatar’s bid to host the World Cup immediately took shape. If the money is not secure in Mbappé, please call Macron.

But these are not enough to make Paris Saint-Germain a strong competitive team in the Champions League. Power and money can provide added value to competition, but in the Champions League, which inspires everyone’s sense of honor, the added value provided by power and money is also limited.

At the same time, as local investors, Qataris are also lost in the contradiction between "making everyone cool" or "making themselves cool". At the 2022 FIFA World Cup Qatar 2022, letting Messi wear a black robe to accept the trophy was the ultimate performance of "making yourself feel good", but this decision damaged Messi and world football.

A black robe representing autocratic power covered the most sacred outfit of the historical superstar to win the supreme victory on the field-the blue and white Argentine jersey. Perhaps Qataris can interpret this black robe as "culture", but this precisely reflects their misplacement in understanding the essence of "culture" and understanding culture as an expression of power. Paris Saint-Germain’s absurd failure in the arena is like showing off your wealth and power in a sky-high black robe, but you don’t know that you have been wrapping yourself up.

Name: Wei Shihao, Yan Dinghao and other three countries joined the three towns in Wuhan; "Evergrande Second Team" scared the national football team away.

On March 11th, Beijing time, Lu Mi, a well-known football reporter, reported that Wei Shihao, Yan Dinghao and Li Yang basically decided to join the three towns in Wuhan. Lu Mi said that during the long negotiation period, the three towns in Wuhan have shown enough sincerity, stable investment and playing in the AFC Champions League are still quite attractive to international players. In fact, there is another point that everyone knows well, that is, the three towns have money and pay high salaries. Man struggles upwards.

After these three Guangzhou team players joined the Three Towns in Wuhan, there are now eight Guangzhou Evergrande players in the Three Towns in Wuhan, which can be said to be an out-and-out Evergrande II team. Therefore, it is logical that the Three Towns in Wuhan can enter the Guangzhou team and dominate the Super League. In the new season, in this way, there will be 10 international players in the three towns of Wuhan, accounting for half of the national team.

In the new season, there is no suspense about the champion of the Super League, and the three towns set their sights on the AFC Champions League and broke the AFC Champions League record of Guangzhou Evergrande in these two or three years. In addition, in terms of the national team, the performance of the national football team also depends on the three towns of Wuhan. It’s time to put an end to the useless remarks like that. The impact of the 2026 World Cup, the main lineup of the national football team has to rely on three towns in Wuhan.

In addition Earlier, according to media reports, the national football team will play several teaching matches with domestic teams during the training in Haikou, including the three towns in Wuhan on the 10th.

Now, according to media reports, This time, the national football team adjusted its warm-up plan, and the teaching match scheduled for yesterday with Wuhan Sanzhen team was temporarily cancelled due to various considerations. In fact, the fans are well aware that the national football team is afraid of losing to the three towns and losing face. After all, five foreign AIDS are now in the three towns of Wuhan. Coupled with the integrity of the three towns, it will not be merciful to the national football team, so the national football team chose to give up voluntarily.