标签归档 西安夜生活

In 2024, the word "trade-in" has received unprecedented attention.

At this year’s National People’s Congress, the government work report stated this year’s tasks: stabilize and expand traditional consumption, encourage and promote the trade-in of consumer goods, and boost the mass consumption of intelligent networked new energy vehicles and electronic products.

This is the third time recently that the Central Committee has mentioned trade-in at a heavy meeting.

The reporter interviewed relevant departments, enterprises and experts in Chongqing, all of whom were eagerly awaiting this round of trade-in, hoping that the national policy would be more powerful and targeted.

But this time it’s obviously different. First, the scope of this trade-in is wider. As can be seen from the contents of the central meeting, it covers household appliances, automobiles and industrial and agricultural equipment updates. Second, the supporting role of current consumption in economic development has become more prominent, which means that more funds and resources will be invested in this round of trade-in. According to the data of the Ministry of Commerce, the contribution rate of consumption to economic growth reached 82.5% in 2023, while the average annual contribution rate of final consumption expenditure to economic growth in China in the past 10 years was 50.4%. It is not difficult to see behind the digital changes that this round of trade-in of consumer goods will be expected to be higher. Third, related consumer goods have entered a window period of upgrading. Wang Wentao, Minister of Commerce, introduced at the economic theme press conference held at the Second Session of the 14th National People’s Congress that there are more than 16 million passenger cars in use in China, of which more than 7 million are over 15 years old. On average, about 270 million household appliances exceed the safe service life every year. Wang Wentao judged that the potential renewal demand of consumer goods has entered a concentrated release period. According to the estimation of Pacific Securities Research Report, according to the average selling price of new cars of 170,000 yuan, the replacement of old vehicles is expected to bring about 1.3 trillion yuan of consumption scale increase in 2024.

Lang Xuehong, Deputy Secretary-General of china automobile dealers association, said in an interview with the media that by the end of 2023, there were about 340 million cars in China, but only 20 million new energy vehicles, accounting for only about 6% of the total number of cars. The replacement cycle of traditional fuel vehicles is about 6 to 8 years, and that of new energy vehicles is about 3 to 5 years. "From the perspective of the whole society, 40% of the increase in new car consumption this year will come from trade-in." Combined with the consumption of about 25 million new cars in China last year, Lang Xuehong judged that the market size of trade-in was about 10 million.

And the scale of equipment renewal is even larger. At the economic theme press conference of the Second Session of the 14th National People’s Congress, Zheng Shanjie, director of the National Development and Reform Commission, said that recently, the National Development and Reform Commission, together with relevant departments, studied and formulated the Action Plan for Promoting Large-scale Equipment Renewal and Trade-in of Consumer Goods, focusing on the implementation of the "four major actions" of equipment renewal, trade-in of consumer goods, recycling and standard improvement. Taking equipment renewal as an example, the focus will be on seven fields: industry, agriculture, construction, transportation, education, cultural tourism and medical care. With the deepening of high-quality development, the demand for equipment renewal will continue to expand, and it is estimated that it will be a huge market with an annual scale of more than 5 trillion yuan.

Mo Xin, vice president of Suzhou Institute of Environmental Innovation in Tsinghua, once participated in the research and formulation of the "trade-in" policy for automobiles and household appliances in 2009. He said that the new round of large-scale equipment renewal and trade-in of consumer goods are greatly different from the past in terms of implementation areas and subsidy standards, and are expected to be broader and higher.

The reporter learned from the Municipal Commission of Commerce that the 2024 "Aishang Chongqing" green smart home appliances promotion campaign to enter towns, streets and communities was launched on the 8th. Various home appliance enterprises will take home appliances to the countryside, trade-in subsidies, full reduction and discount, etc., and carry out various forms of green smart home appliances trade-in to benefit the people. Enterprises participating in the activities will give consumers who meet the scope of trade-in subsidies a maximum subsidy of 10%, and consumers will write off subsidies or deduct the actual price according to the corresponding standards when paying and settling accounts.

For example, Chongbai Trading Co., Ltd. will organize its 41 stores to carry out the promotion activities of "315 billion yuan subsidy" to benefit the people. Suning carried out activities such as trade-in and high subsidy of 10%; JD.COM will carry out the 315 Home Appliances Life Festival, and trade in the old for the new to make up for the 1000 yuan and other promotional activities; Midea Electric has carried out activities such as trade-in of all its categories and subsidizing 1000 yuan.

The "Smart Home Dishwasher Festival" was also launched on the same day. Citizens can enjoy the subsidy of the Supreme 1000 yuan Association when buying dishwashers, and can recycle old household appliances for free, and enjoy the recycling subsidy of the Supreme 300 yuan.

On March 9th, Chongqing Custom Home Furnishing Association and Chongqing Household Electrical Appliances Service Federation will organize more than 100 brands of various types to hold "315" home industry promotion activities at the main venue of Guanyinqiao Business Circle, launch "home trade-in start-up activities, and launch welfare packages such as full subsidy coupons and discount for old goods evaluation". According to reports, the Municipal Commission of Commerce will provide special funds to support the "Aishang Chongqing" Green Home (Spring) Huimin Expo, which started on March 7, and support key enterprises to trade in old smart home appliances.

Liu Yi, vice chairman and president of Chongqing Akita Gear Co., Ltd., told the reporter, "We are also waiting for this policy to come out. It can be said that we have been waiting for a long time." Liu Yi said that Akita Gear spends more than 100 million yuan on equipment upgrading every year, mainly for technical transformation and expansion of production capacity, and both domestic and foreign equipment are being purchased. In 2023, Akita Gear spent 160 million yuan to update high-end motorcycle gear processing equipment and new energy vehicle gear processing equipment. Liu Yi believes that the demand for equipment renewal in Chongqing’s manufacturing industry is considerable, and the new round of policies will accelerate the overall upgrading of Chongqing’s manufacturing industry.

The reporter then interviewed Yang Qiang, the equipment supervisor of the assembly workshop of Changan Automobile Liangjiang Factory. He told reporters that with the explosion of sales of Changan Automobile, there are three kinds of equipment to be upgraded in this year’s workshop: one is adaptive cruise and panoramic image calibration equipment, the other is initialization and ECU comprehensive electrical inspection equipment, and the third is antifreeze filling machine, all of which are used for the manufacture of intelligent networked new energy vehicles.

Chen Jiawei, head of marketing planning of Chongbai Electric Strategy Department, told the reporter, "We are very much looking forward to the introduction of this trade-in policy. Now our sales platform and manufacturers are jointly doing trade-in. It is not enough to rely on our strength. The country and the government will pull it together and the strength will be even greater. " Chen Jiawei said that Chongbai Electric has paid more attention to the stock market and put it on the old-for-new, and is very much looking forward to this policy. "Not only us, but almost all electrical appliance sales platforms, Suning and JD.COM, have great expectations for this policy, hoping to set off a wave of trends. Judging from our exchanges with electrical appliance manufacturers, regardless of Haier, Midea, Gree and Changhong, they are vigorously promoting trade-in this year, which is their focus this year. " Chen Jiawei believes that now everyone has paid more attention to health. From the sales situation, green smart home appliances are now attracting more attention from consumers, such as fresh air conditioners, dishwashers and dryers in air conditioners, which bring great convenience to life.

Hu Yangji said that in 2023, Chongqing Zhongtian Electronic Waste Treatment Co., Ltd. and Chongqing Zhongjia Environmental Protection Engineering Co., Ltd., the two largest recycling enterprises of old household appliances in Chongqing, recycled 2.32 million sets of old electrical appliances. From this, he speculated that the current actual renewal in Chongqing is 4 million sets per year. If we calculate according to the life cycle of general household appliances of 8-10 years, this round of old-for-new trade-in may bring 10 million sets of replacement to Chongqing market every year.

Hu Yangji believes that last year, the municipal government invested 10 million yuan in financial subsidies, which were used up in a few days, thus boosting sales by more than 400% year-on-year. "This round of central policies has not yet come out, but we are looking forward to it. The activities organized at the government level have stronger credibility and better results than those organized by the merchants themselves. " Hu Yangji hopes that compared with last year’s subsidy of 200 million yuan in Jiangsu and 100 million yuan in Shanghai, from the perspective of Chongqing’s market size, it should at least catch up with Shanghai’s subsidy level and reach 100 million yuan.

Mo Yuanming, a researcher at the chongqing technology and business university Chengdu-Chongqing Shuangcheng Economic Circle Collaborative Development Center, believes that in recent years, both the Central Financial and Economic Committee meeting and the the State Council executive meeting have emphasized the trade-in of old products and accelerated the upgrading of products, resulting in the scale effect of upgrading. This government work report proposes to encourage and promote the trade-in of consumer goods and boost the mass consumption of intelligent networked new energy vehicles and electronic products, which is in line with the spirit of the above meeting. This series of policy measures shows that "trade-in" has become the key measure to promote the steady growth of consumption this year.

On the other hand, boosting consumption needs intelligent networking, new energy vehicles, electronic products and other large-scale consumption to drive. This means that mass consumption of intelligent networked new energy vehicles and electronic products is becoming an important thrust to stimulate consumption and expand domestic demand, and also an important engine to stimulate economic growth.

Special feature of 1905 film network There is a Chaoyang Road in Beijing, and it is also the place where many young people’s dreams of "drifting north" begin.The hit drama "All the way to Chaoyang" starts from here and tells the story of two post-80 s girls Li Mujia (Landy Li Decoration) and Tian Rong (Naomi Struggled all the way in Beijing, experienced the ups and downs of career, love and friendship, and finally found the story of the heart.

Since its launch, the drama has gained a lot of praise with its sense of realism and substitution, and it has been frequently searched by hot users. The popularity in the station is nearly 9,000, and the sweet interaction between Landy Li and Wang Yang’s "Mu Guang City CP" has also kept netizens on the top.

How to make the story of North drift laugh with tears, real and sensible, and make the age difference CP sweet and new? In 1905, the film network interviewed Yan Jin, the producer of All the Way to Chaoyang, and Lan Xiaoxi, the screenwriter, to reveal the behind-the-scenes story of the crew’s "Walking to the Sun".

"I hope everyone can see their own shadow."

Olympic signs all over the street, CBD building under construction, and hot real estate market, the opening of "All the way to Chaoyang" will bring us back to the hot era before and after the 2008 Beijing Olympic Games.

The time span of the drama is from 2007 to 2019. The two heroines, Li Mujia and Tian Rong, support each other and struggle for progress, which also reflects the style of the whole era.

Screenwriter Lan Xiaoxi interprets it this way: "In the context of the rapid development of the country, everyone is full of vigorous and uplifting temperament, full of power to break through the soil like grass, and we want to convey this tension. Show the ordinary people who are struggling in the great era, and hope that everyone can see their own shadow in the protagonist. "

In the face of such a realistic work, producer Yan Jin’s primary requirement for the crew is "truthfulness" and refines it to every link of the play: not only to restore the scenery of Beijing more than ten years ago in the setting props, but also to strive for truth in the details of the workplace and life.

In the process of writing the script, Lan Xiaoxi and his team went deep into law firms and real estate companies to experience life. After running with lawyers and intermediaries, they accumulated a lot of first-hand materials, and also specially consulted the specific information of various real estate projects in Beijing in that year, from the name to the price.

It is in this way that "All the way to Chaoyang" has the real texture that the audience relishes. It is as small as the suitcase prepared at any time under the station, the business lunch that can’t afford nearly 100 yuan, and all kinds of wonderful things when renting a house. It is as big as the difficulty for graduates from non-prestigious schools to enter well-known companies, the difficulty of being promoted step by step from "post-it notes" assistants, and the bitterness and anxiety in the process of buying and selling houses, all of which make young people who have been or are wandering in big cities feel the same.

"Adults struggle in the workplace with lofty aspirations and a chicken feather, so when we do the drama, we do not avoid these difficulties, but strive to present a real workplace picture and portray a three-dimensional and vivid image of young people, hoping that the audience can find themselves or people around them from it," producer Yan Jin said.

"The love between Li Mujia and Li Guang is evenly matched."

There is not only a real workplace, but also romantic love in "All the way to Chaoyang".

When Li Guang, who has a successful career, meets Li Mujia, a rookie lawyer, facing the gap between age and status, the audience thought that the plot would be staged according to the traditional "overbearing president", but unexpectedly, the president became the "humble" party in his feelings, guarding carefully, being depressed and jealous, taking the initiative to confess, and all kinds of anti-routine dramas kept netizens on going to the top, and also made "the city of Mu Guang CP" a frequent visitor to hot search.

In the view of the two masters, the chemical reaction of "Mu Guang City" is closely related to face-to-face casting and actor acting. Screenwriter Lan Xiaoyu said that when writing the script, she was worried that Li Mujia’s people were too strong and aggressive and not pleasing enough, but Landy Li’s performance completely exceeded her expectations. "There is a gentle and firm power in her innocence."

Producer Yan Jin also thinks that Landy Li and Li Mujia are highly compatible: "The first time we met, I thought she was Li Mujia. Because Landy Li has a lot of fresh and smart temperament, just like a small sun, which can illuminate people around her. At the same time, her heart is also very strong, energetic, ambitious and tenacious. "

On the other hand, Wang Yang, who plays Li Guang, is also the best candidate in the creative mind. Wang Yang, who has been frequently selected as a "uncle circle dish", is full of personal charm, and this time he will also perform a different taste for the overbearing president.

"Teacher Wang Yang has a rich level in performance, not to mention the appearance, which is very attractive. "Yan Jin said:" He interpreted the three-dimensional face of Li Guang, with the domineering of the president, his persistence in architectural ideals and great pressure. His fragile side was seen and comforted by Li Mujia. Therefore, although they have an age gap, they are emotionally evenly matched. "

Many people describe Li Guang and Li Mujia as a combination of "a fox and a white rabbit", but the screenwriter Lan Xiaoxi said that they met a little fox after all. "The reason why Li Guang was attracted to Li Mujia is precisely because Li Mujia has many similarities with him, that kind of persistence and stubbornness, that kind of impulse to gamble for his own ideals, and they are very similar in essence."

Looking for weaknesses in the president, and then presenting a close, equal and sincere love is the creative rule of the founders. "Good love really has nothing to do with age, but whether it is sincere."

"Women’s mutual help does not need to be deliberately designed"

If Li Guang is a beam of light that illuminates Li Mujia’s life, Tian Rong, a good friend played by Naomi, and Wu Jianqiu, a boss played by Gao Ye, are also indispensable partners on the road to "Xiangyang". These female characters never give up when they are in trouble and protect each other, which also adds a touch of bright and warm color to the drama.

In the main creative view, compared with Li Mujia’s sparkling, Tian Rong is an ordinary girl who is more grounded, and it is easy for the audience to substitute and resonate. "Tian Rong is not perfect, but her indomitable quality and true nature of daring to love, hate and break in feelings will make the audience like and empathize."

Talking about the intimate relationship between Li Mujia and Tian Rong, Yan Jin said that they are both "sisters" and "comrades-in-arms". "They had quarrels, but there was no dog blood. They laughed and wept, and they still cared about each other in the quarrel and reconciliation. You have me, I have you, and each other has become the most beautiful scenery in each other’s growth. "

Tian Rong is a colleague, and Wu Jianqiu is more like a "guide". Gao Ye, an actress, once again created a powerful and charming image of a "big woman" after "eldest sister-in-law". The two masters were full of praise for her performance. Lan Xiaoxi commented: "Wu Jianqiu’s free and easy domineering temperament, daring to love and hate, is very suitable for her. Sometimes she doesn’t need lines, and a look is in place."

For the popular theme of "women helping each other", Yan Jin and Lan Xiaoxi believe that it should not be a deliberately designed plot, and it does not need chicken soup and dog blood. "Showing the relationship of mutual support between women in reality will definitely arouse the audience’s resonance."

"All the way to the sunrise, walking towards the light", the film title "All the way to the sunrise" also implies the creative initial intention of the two masters, regardless of prosperity and adversity, they must maintain the posture of being born in the sun. Yan Jin said: "Although lying flat is popular now, I don’t think everyone is willing to be flat. No matter what era we are in, we must live well and take our lives seriously.

Or, as the lines written by Lan Xiaoxi for Li Mujia said: "Along the way, all the merits are rewards, and all the pits are experiences. On the road of life, no matter whether you choose left or right, you will buy and leave your hand. If you don’t care about your wrong love, ride forward, and the light will definitely be at the dark end."

On April 16th, world internet conference Digital Silk Road Development Forum was held in Xi ‘an, Shaanxi. In addition to the opening ceremony and the main forum, world internet conference Member Representative Symposium, Cross-border E-commerce Competitiveness Assessment Seminar and Digital Silk Road Cross-border E-commerce Seminar were also held. Guests from international organizations, governments, enterprises, and academic circles conducted in-depth exchanges and discussions on three topics: "Building Silk Road by Digital Interconnection", "International Cooperation of Silk Road E-commerce" and "Digital Village and Sustainable Development".

The guests at the meeting said that with the deepening of global exchanges and cooperation, the importance of interconnection has become increasingly prominent. The Digital Silk Road has provided us with unprecedented opportunities and opened up new paths for technological innovation and economic growth. It is hoped that this forum will be used as a platform to seize good cooperation opportunities, strengthen dialogue and exchanges, deepen pragmatic cooperation, and jointly promote the high-quality development of digital Silk Road to a new stage.

E-commerce helps build a digital silk road.

The construction of the Digital Silk Road is an important measure to conform to the development trend of the digital economy era, an important contribution of China to the development and governance of the global digital economy, and an important part of building the "Belt and Road" with high quality.

In recent years, China has vigorously promoted the construction of the Digital Silk Road and actively expanded and deepened international cooperation. Li Qingshuang, vice president of the China Council for the Promotion of International Trade, said that by October 2023, China had signed memorandums of cooperation on e-commerce with 30 countries and established bilateral cooperation mechanisms on e-commerce. Silk Road E-commerce has shown strong resilience and vitality and has become a golden business card for building the Belt and Road Initiative with high quality.

World internet conference Digital Silk Road Development Forum. Photo by Li Xiaoyin, China Netcom

At present, the century-old changes have accelerated the evolution, global trade and investment have slowed down, the international situation has undergone profound and complex changes, and the world has entered a new period of turmoil and change. As a new format and mode of e-commerce, cross-border e-commerce has developed rapidly in recent years and has become a new engine and a new bright spot of global economic development.

The world internet conference Cross-border E-commerce Practice Case Collection (2024) released at this forum fully demonstrates the beneficial experience of governments at all levels, social organizations and all links in the industrial chain in promoting the healthy development of cross-border e-commerce, actively exploring and continuously innovating, and creating a good business environment, so as to promote cross-border e-commerce related entities around the world to learn from each other and complement each other’s advantages, and help to form a business environment that promotes the healthy development of cross-border e-commerce.

As one of the cases, the Silk Road Media E-commerce Trade Exchange Platform faces Central Asia and the Belt and Road region, and builds a communication matrix of "Silk Road Video Media+Silk Road Audio Media+Silk Road New Media" to promote the linkage with overseas media content. At the same time, relying on the technical support system of the media e-commerce platform, it builds a trade exchange platform, integrates resources from various regions, and actively promotes international exchanges and cooperation.

Technology empowerment promotes inclusive sharing of digital dividends.

The changes in the world, the times and the history are unfolding in an unprecedented way, and the global digitalization, networking and intelligence are advancing in depth, which has brought a series of new challenges to human economic and social development. It is a common mission and task for all countries in the world to build a more inclusive and convenient digital society and make digital technology better benefit society and people all over the world.

In recent years, Internet technology has developed rapidly. However, there are still huge differences between developed and developing countries, between urban and rural areas, and between regions. There are still about 2.6 billion people in the world who do not have access to the Internet. Houlin zhao, former Secretary-General of the International Telecommunication Union, called on all parties to work together to eliminate digital poverty and digital divide and enhance human welfare, especially to make better use of technologies such as 5G, big data and artificial intelligence, eliminate the "access gap", "use gap" and "capability gap" and jointly build a community of cyberspace destiny.

As an important part of the Belt and Road Initiative, the Digital Silk Road has played an important role in enhancing digital connectivity and community capacity building, bridging the digital divide and promoting sustainable development in the past 10 years. Besik Buggiani Shvili, CEO and Chairman of the Board of Directors of the Georgian Development Foundation, firmly believes that the Digital Silk Road Initiative has brought great opportunities for multilateral cooperation and prosperity.

The achievements of digital technology development should be shared by people all over the world, so as to promote regional coordinated and sustainable development through digitalization, which is also the proper meaning of building the digital Silk Road.

At present, the new infrastructure of 5G is accelerating development on a global scale. Si Han, president of Global Association for Mobile Communications Greater China, said that along the Digital Silk Road, the development speed of markets in different regions is different. Developed 5G markets, such as China, North America and Gulf countries, are in a leading position in 5G applications. However, in emerging markets, 5G has just started and has huge development space.

On the other hand, regarding the application of digital technology in emergency rescue, Sterling, Personal Envoy of the President of the International Committee of the Red Cross for China Affairs and Director of the East Asian Regional Representative Office, listed some situations, such as finding missing persons through digital matching; Mine detection through the combination of artificial intelligence and unmanned aerial vehicle; Using satellite technology and artificial intelligence to monitor the impact of natural disasters such as floods and droughts, so as to give more accurate material assistance; Use drones, infrared cameras, etc. to search for mineral deposits.

World internet conference Digital Silk Road Development Forum. Photo by Li Xiaoyin, China Netcom

Work hand in hand to build a community of cyberspace destiny

This year marks the beginning of a new decade to jointly build the Belt and Road Initiative. World internet conference held the Digital Silk Road Development Forum for the first time, which is an innovative move to promote digital technology to build the "Belt and Road" with high quality. It aims to inherit the spirit of Silk Road, gather the wisdom of all parties, and actively build a new platform to promote global exchanges and cooperation.

Digital Silk Road is not only a channel for trade and economic exchanges, but also a link for cultural communication. Yeddin, deputy director of the Propaganda Department of Myanmar, said that the Digital Silk Road shows great potential for transforming social and economic development, and at the same time expresses the common vision of promoting economic growth, cultural understanding and regional development through technology.

Educational exchanges have built a solid bridge for the people of all countries along the "Belt and Road" and witnessed the unremitting pursuit of interconnection and cultural mutual learning by people of all countries. In order to promote the combination of digital technology and excellent traditional culture, and promote digital cultural exchange, the Ministry of Education of China initiated the implementation of the national education digitalization strategy, launched the national public service platform for smart education, and built it into the world’s largest online learning platform, with more than 2.8 billion visitors and users covering more than 200 countries and regions around the world.

At the forum, UN Under-Secretary-General Li Junhua said that the UN will adopt a global digital compact at its future summit in September this year as a framework for the principle of digital sharing. It will support collaborative work in digital progress and cooperation, including active interconnection, data governance and digital risk reduction.

Dinggumuzi Bodhi, Deputy Minister of Information and Communication Technology and Postal Express Service of Zimbabwe, said that the digital Silk Road has provided unprecedented opportunities for promoting cross-border cooperation and promoting sustainable development. By strengthening digital interconnection and cooperation, a more inclusive world will be built, which will open the way for the common prosperity of future generations and have a far-reaching impact on promoting the building of a community of human destiny. (Written by: Chen Jindan Mi Jiangyan))

Justice League

DC and Marvel Comics will finally be "positive" in the mainland market this year.

The release of "Batman v Superman: Dawn of Justice" in 2016 officially announced the opening of the DC movie universe, and the official also announced that many independent superhero works will be put into shooting. The commercial purpose of accelerating the expansion of the film universe is undoubtedly Marvel Comics, which is in full swing and monopolizes the super-British film market.

Judging from the trend in the past two years, DC released three works of Bat Chao almost at the same frequency as Marvel Comics, but the schedule of the mainland and the works of Marvel Comics released at the same time were staggered for more than a month.

Captain America: Civil War May 6, 2016 & mdash; — Batman v Superman: Dawn of Justice, March 25th, 2016.

Galaxy Guard 2, May 5, 2017 & mdash; — Wonder Woman, June 2, 2017

Thor: Ragnarok, November 3, 2017 & mdash; — Justice League November 17, 2017

Until today’s simultaneous release in China (hereinafter referred to as "Zhenglian"), the domestic audience finally waited for DC and Marvel Comics to look back.　

As DC’s first "superhero group" work, it is only less than two weeks away from Marvel Comics’s Thor: Ragnarok release. When two topical works meet, it’s hard for the audience not to compare which is better or worse, and fans in Marvel Comics and DC at home and abroad also started fighting on social media early. However, the staff of the two companies hold an inclusive attitude towards such healthy competition.

　James gunn, director of "Silver Guard" series, admits that he actually likes DC’s works very much.

　President Marvel Comics came out to "persuade the fans"

　Goddess Gado said in an interview that she likes Marvel Comics’s works.

　"Super Super" Henry Cavill: The roles of both sides should be respected.

So, as a loyal fan of superhero movies, Xiao Bian advises you: there is no need to compare too much. After all, there is no distinction between high and low justice.

Judging from the style of Bat Chao, every key work of DC must be full of eggs, and it is also painstaking to pave the way for future works and accumulate popularity. After watching the movie at the first time, Xiaobian summed up these small details that you got or didn’t get. From the numerous hints given by the government, we can even see the story trend of the future DC movie universe.

1 "Maybe more than six chairs"

Justice League has a large number.

Although all kinds of materials advertised in the new film are all under the banner of the Big Five, fortunately, our "Super Super" has officially come back in Zhenglian. With the growth of DCEU, as the female Xia said at the end of the story when the master designed the headquarters of Zhenglian, "Maybe there are more than six chairs". Obviously, this line is intentional by the screenwriter, which implies that more new members will join the Justice League in the future. So who will it be?

The Justice League in the cartoon has as many people as The Avengers in Marvel Comics. However, once it is made into a movie, the number of places will be limited, and the film side has no energy to take care of so many super English. Therefore, if you want to come first, it is hoped that these people will join first from the new work.

— — Green Lantern

Green Lantern

After Ryan Reynolds’s success in Marvel Comics’s "Deadpool", DC must be even more upset about the double loss of popularity of the old version of "The Green Lantern" starring him, so he put the shooting plan of "The Green Lantern Corps" on the agenda early. In Zheng Lian, the green light warrior also appeared in the first invasion of the earth by the wild wolf: in the human phalanx that fought back against Parademons’s army, it was the early green light man who used the green ring to fight.

Green Lantern Corps

The difference between the Green Lantern and other superheroes is that the title of "Green Lantern" refers not only to a certain person, but to a group. In the Green Lantern Corps, every soldier wears an energy ring, and the intensity of the energy released depends on the willpower of the soldier himself. It can be said that it is a super weapon without an upper limit. Therefore, with this power, the Green Lantern can naturally rank among the Zhenglian.

— — Shazam

In the ancient war, do you remember the strong man who released lightning with his hands? He is wonder woman’s father Zeus.

Although the Greek gods only appeared in ancient times, some people in the Orthodox League also inherited their abilities, that is, the superhero Shazam, who has exposed that he is about to make a film version.

Comic editionShazam

"Shazam" is the title of wizards who fight evil, which has been handed down from generation to generation. The man who fought in the first invasion of the Wilderness Wolf was probably the earliest wizard in history, that is, the first person to use the name "Shazam". The wizard signed a contract with the gods and was given the powerful magical power of the Greek gods. He can also release magic lightning like Zeus.

According to foreign media rumors, the first Shazam of DC will be played by Zachary Levi (this brother also played Thor: Ragnarok & HELLIP; … )

Zachary Levi

But his old enemy "Black Adam" — — As a wizard with the same magical power as Shazam, this villain will be played by the actor "Boulder" Qiang Sen, who is extremely popular in recent years.

(The picture shows netizens making their own, unofficial)

Next page: Flash’s parents

　　Since the outbreak of the epidemic, some rumors about the epidemic and information without scientific basis have also begun to spread like viruses, and information about health protection is the key area of rumors and rumors. Rumors stop at wise men. To identify the truth of this kind of information, we must believe in science, learn more popular science and learn more.

　　Recently, several pieces of information about COVID-19’s prevention, anti-bacteria and anti-virus have been widely circulated on the Internet. These pieces of information are ambiguous and specious, but they have attracted much attention. So, are these rumors true and have scientific basis?

　　Fear of "chlorine" on disinfectant is alarmist.

　　Recently, it was reported on the Internet that chlorine-containing disinfectants were the most sold in the market during the epidemic, and those with the word "chlorine" in their names were chlorine-containing disinfectants.

　　First of all, it is a fact that the highly effective disinfectant represented by 84 disinfectant is one of the most widely used in disinfection products in this epidemic. However, in the process of epidemic prevention and control, alcohol, peracetic acid and high-purity plant-based bacteriostatic agents are also widely used, and the use in disinfection products is adapted to local conditions.

　　Secondly, too much emphasis on "chlorine" in disinfectants will greatly reduce the effect of information dissemination and even have negative effects. Zhang Zhigang, a senior engineer specially appointed by Inner Mongolia Institute of Biotechnology, told the reporter: "Humans have been disinfecting and sterilizing with toxic chlorine for a long time, which is the toxicity of chlorine, but as long as such products are used correctly, they will basically not cause harm to the human body. For any chemical disinfection products, we must first learn the correct method and master the scientific proportion when using it. Under this premise, there is no need to worry that the chemical components in it will cause harm to the human body. "

　　Misleading people to struggle with words is the main feature of this message. In fact, disinfection products, whose names do not contain the word "chlorine", such as bleaching powder and high-efficiency anti-virus effervescent tablets, are all chlorine-containing disinfectants. As long as they are used correctly, they are basically harmless to the human body without food, drink or contact.

　　"Drinking single fir tea can prevent COVID-19" is a rumor.

　　"Drinking more single fir tea in Zhong Nanshan has a great effect on the prevention and treatment of pneumonia" and "Eating more certain food has a great effect on the prevention and treatment of pneumonia" … …

　　For such rumors that the level of rumors is seriously low, common sense can be broken. First of all, highly respected and rigorous scientists will never make such remarks publicly. Secondly, there is no such institution as the National Health Bureau in China, and the rumors are self-defeating.

　　From a scientific point of view, the single fir tea, like other teas, has a certain health preserving function, but it has nothing to do with preventing and killing Covid-19. Zhang Zhigang said: "Because single fir tea contains tea polyphenols, and tea polyphenols have biological activities such as antioxidation, bacteriostasis and enzyme inhibition, the efficacy of this tea is easy to be infinitely amplified in an extraordinary period."

　　Experts suggest that drinking tea for health preservation is scientific, but no research shows that drinking tea can prevent diseases like COVID-19, and Shan fir tea is no exception. Drinking tea can prevent the growth and spread of pneumonia virus, which is even more nonsense.

　　Abuse of eye drops "antivirus" is counterproductive.

　　"Have you heard? Levofloxacin eye drops can prevent COVID-19 virus and effectively prevent Covid-19 from infecting human body through eyes … …”

　　Recently, many people went to pharmacies to buy levofloxacin eye drops, claiming that this kind of eye drops can prevent Covid-19 from entering the eyes, which triggered a small wave of "eye-catching drugs". In this regard, our reporter connected with Fan Haining, vice president of the Affiliated Hospital of Qinghai University, who is fighting the epidemic in Wuhan. Fan Haining said that "levofloxacin eye drops prevent and treat Covid-19" is indeed a rumor. People should not blindly use antibiotics to prevent or treat Covid-19. He introduced that levofloxacin is a common eye drop, and its main active ingredient is levofloxacin hydrochloride. Levofloxacin hydrochloride, as a broad-spectrum antibacterial agent, is widely used in the treatment of urogenital system, skin and soft tissue, digestive system, septicemia, arthritis and other fields, including the treatment of mild to moderate common pneumonia, but it has no effect on COVID-19 virus. Because there is no "specific medicine" for COVID-19 virus so far, and levofloxacin is not included in the "novel coronavirus Diagnosis and Treatment Plan (Trial Seventh Edition)", antibiotics should not be used blindly.

　　"Levofloxacin is an antibiotic, not an antiviral. COVID-19 is mainly transmitted through respiratory tract, and the amount of virus exposed by breathing is more than that of eyes. Although the virus may enter the eyes by rubbing eyes and other actions, it is unlikely to be removed by eye drops. It is not recommended or advocated that people drop any eye drops by themselves for the so-called ‘ Antivirus ’ Because of the long-term abuse of levofloxacin, it will also have side effects and dependence on the cornea, and cause symptoms such as itchy eyes and sensitive irritation. The abuse of levofloxacin by allergic constitution may cause symptoms such as shock, allergy and rash. Injection of levofloxacin hydrochloride will cause a burden on the kidneys and liver. " Fan Haining said.

　　Realgar can not only prevent COVID-19, but also poison itself.

　　Recently, it was reported on the Internet that realgar can prevent COVID-19. As a matter of fact, this chemical can not only kill Covid-19, but also be poisoned if taken in excess.

　　Zhang Zhigang introduced: "Modern medicine does have clinical application to realgar. According to the information we have, realgar has played a certain anti-cancer role in mice. Clinically, it is only used in a limited range such as herpes zoster, chronic bronchitis and pterygium, and it has great damage to human renal function and digestive function, and it also has corrosive effect on human cells, but it has no connection with the treatment of COVID-19."

　　Zhang Zhigang suggested that the scientific name of realgar is arsenic tetrasulfide. If you take it for a long time, arsenic poisoning will occur. However, realgar will undergo an oxidation reaction at a certain temperature, generating highly toxic arsenic trioxide (arsenic). Therefore, in an extraordinary period, after receiving such information, we must scientifically examine and identify it, and we must not follow suit, let alone believe it.

　　Infrared thermometer is harmful to health? Rumors!

　　Recently, a news spread widely on the Internet, claiming that it is best to test the wrist when using an infrared thermometer to detect body temperature. If the infrared thermometer frequently irradiates the eyes, it will damage the retina, which will cause eye diseases such as glass lens opacity and cataract, and serious macular degeneration will occur. If the neck is measured, because it is close to the thyroid gland, improper use will also have adverse effects.

　　So, is the infrared thermometer really harmful to health? "There is no doubt that this is another rumor." Fan Haining said.

　　He introduced that in daily life, infrared devices that humans are exposed to are very common, such as ‘ Small sun ’ Heaters, massagers, electric stoves, and electrical equipment such as induction faucets, hand dryers, wireless mice, and Bluetooth headsets, which are popular in recent years. The working principle of infrared thermometer is to focus the infrared radiation of human body on the detector, and the detector will convert the radiation power into an electrical signal, which will be displayed in the unit of temperature after being compensated for the ambient temperature. The infrared thermometer does not emit infrared rays to the human body, but receives infrared radiation from the human body, and will not cause any harm to the human body.

　　At the same time, Qi Haiyan, deputy chief physician of the Department of Ophthalmology, Shunyi Women and Children Hospital of Beijing Children’s Hospital, also said in an interview with the media that the high intensity of infrared rays can cause certain irritation and damage to the eyes, which can seriously cause cataracts, retinal damage and even blindness. The eye can absorb infrared rays with a wavelength less than 1.5 microns. If the eye is directly irradiated, the liquid in the eye can react by absorbing short-wave infrared rays, causing eye diseases. "However, the infrared thermometer on the market does not emit infrared rays, but emits red light for the convenience of positioning. Its working principle is to measure by receiving the infrared wavelength in the heat emitted by the human body." Yan Haiyan said.

　　If people from all over the world were asked to choose a cultural symbol representing China, what would it be?

　　According to a survey, Russian, American, Japanese and other foreign people’s cognition of China’s cultural symbols is "Giant Panda" at first.

　　Giant panda! This is also a popular hot word during the first China Giant Panda International Cultural Week held in Beijing from August 21st to 26th. From the party and government departments to international organizations, from academia to business circles, from writers to biologists, from children to the elderly, everyone focuses on the giant panda and tells the story of the giant panda from different sides.

　　In a series of supporting activities such as "Panda China Sichuan Night" led by Sichuan, it is hard to get a ticket for activities related to giant pandas in some landmarks and community hutongs in Beijing. The Sichuan Theme Exhibition held at China Millennium Monument has twice as many visitors as other ordinary exhibitions.

　　From Sichuan, the hometown of giant pandas, to Beijing, the capital, a giant panda whirlwind blew. The center of the whirlwind is the giant panda culture.

　　At the opening ceremony of the Cultural Week, the "Global Recruitment Plan for China Giant Panda International Image Design" was launched, inviting global designers to "develop the international image of China Giant Panda with China cultural connotation, China concept and national image of China".

　　At the "Panda China Sichuan Night" event, Peng Qinghua, secretary of the provincial party committee, cordially invited: "In the next five years, we will recruit 100 messengers to promote the giant panda culture around the world, so that the world can know more about the giant panda culture, pay more attention to Sichuan, and promote exchanges and cooperation between Sichuan and other countries to a deeper level and a wider field."

　　From giant panda to giant panda culture, from sprouting in the eyes to entering the heart, giant panda has become a bridge of friendship and cultural messenger to promote blind date between the country and the people at the turn of the century. "After living on this planet for 8 million years, the giant panda seems to be being given a new mission." Han Song, one of the 14 ambassadors for global promotion of giant panda culture and a well-known science fiction writer, wrote.

　　Stand higher

　　Excavating the panda culture and telling the panda story are the important contents of telling the story of China. As the home of giant pandas, Sichuan has improved its position and actively integrated into the overall situation of national publicity work, helping giant pandas become "national business cards"

　　More than 500 million person-times-this is the total number of hits on the internet related reports about Culture Week as of the afternoon of August 26th. Such popularity can be called a "big hit" in this year’s national publicity activities.

　　Such popularity also appeared on the scene of "Panda China Sichuan Night" on August 21st: more than 300 guests gathered together, including foreign dignitaries, diplomatic envoys in China, leaders of national ministries and commissions, as well as famous scientists, entrepreneurs, artists and celebrities from all walks of life. A person in charge of the provincial government information office said that this is the highest-standard publicity activity in our province in recent years, and the popularity of the scene exceeded expectations.

　　On the same day, a national conference on propaganda and ideological work was held in Beijing. General Secretary of the Supreme Leader stressed at the meeting that it is necessary to promote the construction of international communication capacity, tell the story of China well, spread the voice of China well, show the real, three-dimensional and comprehensive China to the world, and improve the national cultural soft power and Chinese cultural influence.

　　It is the important content of telling the story of China to excavate the panda culture and tell the panda story well.

　　"The image of the giant panda is deeply rooted in the hearts of the people and represents tenderness, friendship and courtesy. As the diplomatic image of China, the giant panda has deepened the friendship between China and Thailand." Gong Tapalangsy, President of Thailand-China Friendship Association and former Deputy Prime Minister of Thailand, said in his speech "Panda China Sichuan Night" that about one third of Thais participated in the naming of the giant panda "Lin Bing". Talking about the deep friendship between the Thai people and the giant panda, he choked several times and the scene was all moving.

　　Li Wei, vice president of Peking University New Media Research Institute, has participated in the major topic of "Research on the External Communication of China’s Cultural Soft Power" for many times, and conducted extensive surveys on people in many western countries. The results show that "the friendly giant panda has become the most recognizable symbol of China culture."

　　Zhao Qi, Deputy Secretary-General of Publicity Department of the Communist Party of China, said that the International Cultural Week of Giant Panda will make the world understand the cultural connotation of giant panda more deeply, further draw closer the hearts of Chinese and foreign people, and gather spiritual strength for building a community of human destiny.

　　All good principles should adapt to changing times to remain relevant. When General Secretary of the Supreme Leader visited Sichuan in February this year, he put forward ardent hopes for Sichuan to "build a three-dimensional and comprehensive opening pattern and build an inland open economic highland". The Third Plenary Session of the Eleventh Provincial Party Committee clearly implemented the strategy of all-round opening and cooperation, and raised the global opening to an unprecedented height. Sichuan is the home of giant pandas, where about 75% of the giant pandas live, and it is the main force of China’s giant pandas’ foreign exchange. Actively planning the international cultural week of giant pandas, based on the national position and international vision, striving for the support of the State Council Press Office, and cooperating with state organs, institutions and provincial governments to host it is not only an initiative to integrate into the national opening strategy and the overall situation of the central publicity work, but also a powerful measure for Sichuan to expand its opening up.

　　A craze is forming. The first China Giant Panda International Cultural Week was directed by the the State Council Press Office and co-sponsored by the State Forestry and Grassland Bureau, the Chinese People’s Association for Friendship with Foreign Countries, the Sichuan Provincial People’s Government, the Shaanxi Provincial People’s Government and the Gansu Provincial People’s Government. It is dedicated to making the event a symbolic brand of China’s foreign cultural exchange.

　　In order to promote the giant panda cultural brand to become a national image symbol for external publicity, Sichuan has been making intensive preparations since the beginning of the year. The main activities during the whole cultural week were planned and undertaken by Sichuan, and the most eye-catching scenery was also painted by Sichuan. The secretary of the provincial party Committee and the governor attended the panda publicity activities at the same time, which was rare in the past and set an example for the province to form a good situation in which leading cadres took the lead in grasping the publicity work.

　　A whole new situation is opening up. Shi Kefang, Panamanian ambassador to China, said that in the future, it is necessary not only to promote the giant panda culture in Panama, but also to let people in Latin America know about giant pandas and Sichuan.

　　"Giant pandas can make people open their hearts." Zhou Haoli, Indonesian ambassador to China, said that the panda culture will be spread continuously in the future. He believes that people connected by giant pandas can also bring more opportunities for cooperation.

　　Connotation renewal

　　Let the beautiful image of the giant panda bear the story of China, cross the barriers of race, culture and region, reach the hearts of the people and win the world’s listening.

　　"Why is there a giant panda only in China?" Xu Gang, who just won the 7th Lu Xun Literature Prize, said, "Every creature has the most suitable environment it seeks, and only China and Sichuan, and the excellent natural ecology has made the giant panda a paradise for survival." August 22nd, National Library of China. Xu Gang, 89-year-old "father of pandas" Hu Jinchu, Mao Dun literature prize winner Alai of Lu Xun literature prize, and giant panda culture research scholars Tan Kai and Sun Qian discussed the giant panda culture at the sharing meeting of giant panda theme books. Sun Qian said, "The core connotation of giant panda culture is natural selection, harmony and common prosperity, friendliness and tolerance." Tan Kai believes that "the giant panda contains unique scientific, aesthetic, cultural and ecological values, among which the most important feature is the word’ goodness’, and the giant panda culture is a synthesis of truth, goodness and beauty. The’ kindness and tenacity’ conveyed by the giant panda is part of the fine culture of the Chinese nation. "

　　….. These thoughts about the cultural connotation of giant pandas are enlightening.

　　Giant panda culture, a super IP in Sichuan and even China, has been widely developed and utilized in recent years. However, in the first half of this year, organized by the Propaganda Department of the Provincial Party Committee, we went to Chengdu, Ya ‘an and other six cities and 18 counties for "great learning, great discussion and great investigation". At 15 symposiums attended by giant panda researchers, cultural celebrities and cultural enterprises, everyone reported that the connotation of giant panda culture was not explored enough at present, and the phenomenon of fragmentation and disorder was obvious, which affected the overall communication effect.

　　Therefore, the deep exploration of the cultural connotation of the giant panda and the unified creation of Sichuan’s foreign cultural exchange brand have become a main line for Sichuan to actively participate in this cultural week and host two major theme activities and eight supporting activities.

　　During the Cultural Week, with the advantages of gathering experts and developed think tanks in Beijing, top scholars and well-known cultural figures in the industry were invited to the international communication and sharing meeting of giant panda culture and the sharing meeting of giant panda theme books, and everyone offered suggestions and suggestions, which significantly improved the connotation and extension of giant panda culture.

　　As the curator of "Panda China Sichuan Theme Exhibition", Chen Xiaobo, the lead editor of Xinhua News Agency, highlighted Sichuan’s good natural ecological environment in the exhibition. "The safety of giant pandas reflects the efforts of human beings to understand nature and explore harmony with nature step by step."

　　Luo Qin, deputy general manager of CCTV, who is in charge of the Panda Channel, believes that the pure panda image appears in front of foreign audiences, and its own animal posture, black and white posture, is already a tangible and intangible embodiment of China’s "Tai Chi culture" and "philosophy". It looks naive, and it is also the most authentic thing in China’s traditional cultural values, surpassing reality and history.

　　"Cultural symbols are a national business card, which contains national preferences, habits, spirits and values, and contains historical memories." Wei Li believes that with the help of giant pandas, we can tell the story of China, spread the voice of China and push Chinese culture out.

　　Whether it can be modernized, shared and futuristic determines to what extent China culture can contribute to and influence the world.

　　The friendly and amiable image of the giant panda has come to the fore. "The giant panda has the greatest potential to become the most cute cartoon image representing China." At the international communication and sharing meeting of giant panda culture, Wang Zhongyi, editor-in-chief of People’s China Magazine, said, "The globalization of the cultural product market requires us to explore the greatest common denominator and seek world acceptance. An important feature of open cultural exchange is to encourage others to take their own cultural elements. Cultural exchange must be a process of mutual integration, and the game of culture must not be a zero-sum game. " He suggested that Sichuan should take the giant panda as the theme, and create a unique cartoon image similar to the Japanese "Kumamon". When it comes to giant pandas, the first image that comes to mind.

　　The global recruitment campaign for the international image of China Giant Panda initiated by Culture Week invites outstanding designers at home and abroad to create unique panda cultural images, so as to better interpret and interpret the panda culture and friendly image to the world.

　　Participate more widely.

　　Horizontal departmental cooperation and vertical hierarchical linkage, with extensive participation from departments to cities and counties, enterprises, media and society, the province has formed a "great publicity" force to jointly grasp the giant panda culture.

　　At the "Panda China Sichuan Night" event, 14 Chinese and foreign guests accepted the certificate of "Global Promotion Ambassador of Panda Culture", and 12 diplomats in China lit up the panda map, and the audience applauded.

　　Behind this highlight moment, there are many people’s hard work.

　　In order to invite suitable guests to be "ambassadors for global promotion of giant panda culture", overseas Chinese Affairs Office, Provincial Friendship Association, Provincial State-owned Assets Supervision and Administration Commission, Provincial Forestry Department, Provincial Department of Culture, Provincial Federation of Literary and Art Circles, Sichuan Daily Newspaper Group, Emei Film Group and other units have made extensive contacts through their own channels to ensure the level and broad representation of global promotion ambassadors for giant panda culture.

　　There are many activities led by Sichuan this time, and the tasks are heavy, and there are many things. It is by no means that any department can do it.

　　On August 16th, an A350 plane, known as the "cutest plane", was painted with giant pandas and carried more than 300 passengers from Chengdu to Beijing Capital International Airport, marking the commercial maiden voyage of the first "Panda Road" themed flight launched by Sichuan Airlines. Since the maiden voyage, many Sichuan delegates who went to Beijing to participate in the International Panda Culture Week have chosen to take this flight and walk with the giant panda culture. Next, the "Panda Road" theme flight will also fly to Shanghai and other routes, and will be put into operation on international routes in due course, making this "road" wider and wider.

　　On the Cultural Week, Wang Jian, general manager of Sichuan Airlines Cabin Department, received the certificate of "Global Promotion Ambassador of Giant Panda Culture" on behalf of more than 3,000 Sichuan Airlines flight attendants, which indicated that all Sichuan Airlines flight attendants had become publicity workers.

　　From 1 to 3,000, it vividly embodies and interprets the concept that the whole society participates and everyone is an ambassador for foreign propaganda.

　　In accordance with the requirements of the provincial party Committee, Sichuan’s foreign propaganda work has strengthened the overall coordination of the province and actively promoted collaborative cooperation. In this cultural week, the provincial tourism commission, the provincial library, Wuliangye Co., Ltd., Sichuan Airlines Group, the provincial airport group, Sichuan Radio and Television Station, chengdu research base of giant panda, Chengdu Wenlv Group and other units also actively participated and cooperated with each other. Under the guarantee of the joint conference system of Sichuan’s international publicity, the preparation of various activities has achieved horizontal departmental cooperation and vertical hierarchical linkage, with extensive participation from departments to cities, States, enterprises, media and society, forming a new pattern of large-scale international publicity work and exploring a new paradigm of Sichuan’s international publicity activities.

　　At the Cultural Week, Wuliangye Giant Panda Modeling Wine was praised as "Sichuan Gold Business Card" for its colorful appearance and pleasing theme. In order to make the cross-cultural integration of giant panda and liquor and the Sichuan expression of constantly innovating Chinese culture fully displayed, Tang Bochao, deputy general manager of Wuliangye Co., Ltd., discussed the scheme with the team on the spot for several days until late at night. "No matter how hard it is, it is worth it."

　　HeartPanda, a Tianfu panda created by Chengdu International Culture and Art Center, was selected as one of the exquisite accompanying gifts of "Global Promotion Ambassador of Giant Panda Culture". The artistic giant pandas obtained by each "ambassador" are of different shapes and colors, which combine the elements of Sichuan non-legacy lacquerware and express China culture in a creative and innovative way.

　　As the planner and executor of the "1+1+8" event of the first China Giant Panda International Culture Week in Sichuan, Sichuan Culture Communication Co., Ltd., a wholly-owned subsidiary of Sichuan Daily Newspaper Group, fully integrated the media, social and market resources of Sichuan Newspaper Group to provide professional guarantee for the successful operation of the event.

　　At the "Panda China Sichuan Night" event, a guest lamented, "I have never participated in such a grand and emotional event with the theme of giant pandas." In the eyes of many guests, there were not only bartenders who used Wuliangye to bring out cocktails with unique flavor, but also baritone singer Liao Changyong who sang "The Matador’s Song" live, and the performance of combining Sichuan traditional and modern music and song and dance brought by Chengdu Wenlv Group. "The form is very creative, fully respecting international practices, with Sichuan flavor and full international style."

　　The pattern is bigger

　　Sichuan has made great efforts to expand the global circle of friends. Every "ambassador for global promotion of giant panda culture" and every "cat powder" is a seed and a microphone to spread the giant panda culture, and the promotion of giant panda culture has moved from solo to multi-voice chorus.

　　In June this year, on the occasion of the first anniversary of the formal establishment of diplomatic relations between China and Panama, a film called Carol! The experiential documentary Panda Powder from Panama was broadcast in Panama, and the response was enthusiastic. Carol, the "panda powder" in the film, has been fascinated by giant pandas since she heard her father tell the story of giant pandas at an early age. She once made a giant panda handbook by imagination. In May this year, he finally met the giant panda in Sichuan, fulfilling his long-cherished wish.

　　The father who told Carlo a story was the Panamanian ambassador to China, Shi Kefang. This time, Shi Kefang was invited to be one of the 14 "ambassadors for global promotion of giant panda culture", and he said that he would tell the story of the giant panda to more people in Latin America.

　　According to the person in charge of the event organizing committee, the selection of 14 "ambassadors for global promotion of giant panda culture" is very particular. First of all, they are loyal "cat powder" and are inextricably linked with giant pandas. They are also iconic figures in the fields of foreign exchange, literature, art, photography, culture, science and technology, etc. With these foreign politicians and opinion leaders who are deeply involved in their respective fields as the fulcrum, they incite the lever of spreading the giant panda culture and influence and drive more people to publicize and promote the giant panda culture.

　　The appointment of an "ambassador" is both a ceremony and a beginning. Relying on giant pandas, they will bring the splendid Chinese culture and Bashu culture to a wider world. A "friend circle" radiating around the world is taking shape.

　　Gong Taparanxi said that the giant panda is a link between culture, economy, education and sports exchanges and cooperation. "Some travel agencies in Thailand even specially launched the’ Panda Package’."

　　Austrian ambassador to China Shi Difu said, "I want to tell the children the story of giant pandas, and let the next generation know and cherish natural species through giant pandas to protect our environment."

　　Alai, a famous writer, practices his promise as the "global promotion ambassador of giant panda culture" with actions, and promotes the giant panda culture through literature, so that the world can pay attention to nature and ecology.

　　Knowledge sharing links human’s thirst for knowledge. The topic "How can I not know about pandas if I want to raise them in the cloud" launched by Zhihu has accumulated more than 5 million readings in less than one day. Kelly Y Zhou, founder and CEO of Zhihu, said that Zhihu can build a sustainable platform for the panda culture.

　　Stars drive the spread of traffic on the network. On the evening of 21st, the news that Chris Lee was appointed as the "Ambassador for Global Promotion of Giant Panda Culture" was released, which quickly became a hot search in the national network. By the 22nd, the number of Internet hits had exceeded 100 million, which rapidly enhanced the popularity and influence of Giant Panda Culture Week among young people.

　　Ji Shaoting, co-founder of Shell Network with many young fans in the field of science fiction, Zhou Mengqi, photographer, Zhang Zhihe, director of chengdu research base of giant panda, Cao Hongying, chief wine taster of China and chief tasting and blending technician of Wuliangye Group … All the "ambassadors" are in their respective subdivisions, spreading the giant panda culture to audiences in all circles accurately.

　　Communication channels are constantly increasing, subdividing and sinking. Tencent, CCTV Panda Channel, Ergeng and other new media have helped, using highly interactive and participatory new media products, so that the spread of giant panda culture is very friendly and smooth.

　　From a solo of a region and a department to a multi-voice chorus, China Giant Panda International Culture Week planted a seed in the fertile soil of Sichuan’s foreign cultural exchange, allowing the giant panda culture to take root in Sichuan, bloom in China, sing a good voice of China and win the world’s attention. (Reporter Xiao Wei Lynn Yang)

　　

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