分类归档 hanzhen

At the press conference, Mr. Lei highlighted his R&D team. Xiaomi SU7 assembled the world’s top designer team to build it, and was the first China designer in BMW.Litianyuan, former senior exterior designer of Mercedes-Benz German headquarters.Qiu Zhen, former BMW senior interior designerShinTogether, the beauty of nature and the beauty of science are integrated in the design of automobile industry, which is concise and smooth without losing the strength and layering, showing a seamless aesthetic feeling.

The front of Xiaomi SU7 adopts "water drop headlight", which is inspired by the instantaneous shape of water drop, and adopts 4-lens and 12-pixel matrix ADB adaptive headlights; The waistline on the side of the car body has both beauty and strength; The highly recognizable halo taillight at the rear of the car is inspired by Saturn’s halo, and a progressive dynamic light band is composed of 360 632nm ultra-red LED elements.

Xiaomi SU7 creates three body colors: Gulf Blue, Elegant Grey and Olive Green, which brings the aesthetic experience from nature and returning to nature.

The design of Xiaomi SU7 also considers the wind resistance coefficient. With 28-degree front windshield, 17-degree slip back and G4 continuous curvature of the whole vehicle contour, and the design of borderless water drop rearview mirror and Goose Warm Stone Lidar, the model has been scientifically tested in wind tunnel, which makesThe drag coefficient of millet SU7 is only.0.195Cd，This is the currentThe lowest wind resistance in global mass-produced cars.

In terms of space performance, the body size of Xiaomi SU7 is4997mm x 1963mm x 1440mm，The wheelbase is3000mm，Sports car posture with low prone movement, C-class large space with multiple travel scenes, and vertical seating space in front row.1012mm, Rear Knee Gap105mm, trunk volume517L, more105LThe volume of the front spare box is the highest in domestic pure electric cars.

In terms of motor, Xiaomi SU7 is equipped with HyperEngine V6/V6s super motor jointly developed by Xiaomi, with a speed of 21000rpm, surpassing the world’s strongest mass production motor. The SU7 Max version of Xiaomi adopts dual-motor all-wheel drive, and the peak torque reaches 838N·m, which is enough to match the sports car performance of the 4.0L turbocharged engine. The total power is as high as 495kW, the maximum speed can reach 265km/h, the acceleration from 0 to 200 km/h is only 10.67 seconds, and the acceleration from zero to zero is as fast as 2.78 seconds. Not only that, Xiaomi SU7 is also full of driving pleasure. It can customize ten adjustments including acceleration characteristics, steering feel, and distribution ratio of front and rear drives. It is equipped with Boost mode, with excess torque output lasting for 20 seconds, supporting ejection start, and the power is instantaneous. It is the ultimate performance enjoyment of speed and passion.

In terms of chassis, Xiaomi SU7 adopts independent suspension with front double wishbone and rear five-links, equipped with intelligent chassis of Xiaomi flurry, CDC damping variable shock absorber, Bosch ESP10.0 body stability system, Bosch DPB brake controller, Braebo four-piston fixed calipers and many other super configurations, with a turning radius of 5.7 meters and a braking distance of 33.3 meters, which has excellent comprehensive handling performance.

Text |Car story　fig

On August 22nd, Geely Automobile’s financial report for the first half of 2023 was officially released. According to the data of this financial report, in the first half of the year, Geely Automobile achieved a total revenue of 73.18 billion yuan, a year-on-year increase of 25.8%. The revenue also hit a new high in the same period of its history. The net profit was 1.571 billion yuan, a slight increase of 1% year-on-year. In the first half of the year, Geely Automobile’s gross profit margin was 14.4%. Compared with the same period last year, it decreased by 0.2 percentage points.

In the first half of the year, Geely Automobile achieved a total sales volume of 694,000 vehicles, a year-on-year increase of 13.1%. Among them, the export sales volume reached 121,000 vehicles, up 38.3% year-on-year, and the export accounted for 17.5%; The sales volume of new energy vehicles was 158,000, up 43.9% year-on-year, and the proportion of new energy vehicles was 22.7%.

Judging from the key data, Geely Automobile’s performance in the first half of the year is still good. Both revenue and sales growth have reached double digits.

Based on this, at the press conference of interim results report held on the same day, Dai Qing, CFO of Geely Automobile Group, said that Geely Automobile maintained its annual sales target of 1.65 million vehicles, of which the annual sales target was 140,000 vehicles.

(Source: screenshot of financial report)

From last year, Geely Automobile management’s comments on the interim results at that time were "not satisfactory" to this year’s "basically in line with expectations". In the past year, Geely Automobile has obviously made some progress in business. However, after carefully reading the above-mentioned financial report for the first half of the year, the car novel noticed that behind the superficial figures, the progress of Geely Automobile in the past year was not significant enough. In other words, simply from the financial report, Geely Automobile, a big ship, is still in the adjustment period because it is not completely aimed at the channel.

In terms of revenue, the first half of this year earned nearly 15 billion yuan more than the 58.184 billion yuan in the same period last year. However, in terms of net profit, it only increased by 19 million yuan compared with 1.552 billion yuan in the same period last year. The income has increased but the profit has hardly changed, which means that the operating cost has increased significantly or the unit price of products has decreased significantly.

According to the financial report, the sales cost of Geely Automobile in the first half of this year was 62.641 billion yuan, nearly 13 billion yuan more than the same period last year, with an increase of 26.02%.

In terms of breakdown, in the first half of this year, Geely Automobile’s administrative expenses were 4.867 billion yuan, an increase of 4.42% over the same period last year; The distribution and sales expenses were 4.768 billion yuan, an increase of 44.31% over the same period last year.

In this regard, Geely Automobile said in the financial report that despite the continued implementation of strict cost control, the increase in expenses caused by the transformation of new energy and the implementation of new sales business models to increase competitiveness still led to a significant increase in related expenses compared with the same period of last year.

(Source: car novel/photo)

Among them, in view of the substantial increase in distribution and sales expenses, Geely Automobile explained that it was mainly affected by the construction and operation of direct sales channels. The increase in administrative expenses is mainly due to vigorously developing and investing in new energy business.

In terms of R&D expenditure, in the first half of this year, Geely Automobile spent 2.99 billion yuan, a slight decrease (9.20%) compared with 3.265 billion yuan in the same period last year. In this regard, Geely Automobile said in the financial report that most of the ongoing R&D projects are aimed at new products that have not yet been listed, so most of the related expenses have been capitalized and gradually amortized in the form of expenses only after the products are put on the market.

In the direction of R&D investment, Geely Automobile will continue to focus on the innovation of new energy vehicles and key technologies, especially forward-looking technologies such as intelligent interconnection and digitalization.

(Source: screenshot of financial report)

In addition, in the first half of this year, Geely Automobile’s expenditure on staff costs (including directors’ remuneration) also increased by 27.54% compared with the same period last year.

Regarding "cost control", Gan Jiayue, CEO of Geely Automobile Group and executive director of Geely Automobile Holdings Co., Ltd., said at the press conference of the interim results report that "Geely’s cost supply chain system is very strong. From the perspective of the whole value chain, if the scale effect cannot be formed, the enterprise will lose all opportunities".

In addition to the increase in expenses and costs, the losses of Geely Automobile’s Link and Krypton in the first half of this year also affected Geely Automobile’s gross profit margin.

According to the financial report, in the first half of this year, Lectra achieved a sales volume of 82,000 vehicles, a year-on-year increase of 6.2%. In addition to the domestic market, as of the first half of this year, Lectra has also entered the markets of the Netherlands, France, Italy, Germany, Sweden, Belgium, Spain and other countries.

However, contrary to the positive growth of sales, in terms of financial books, Lectra failed to bring positive growth. According to the financial report data, in the first half of the year, Lectra achieved a net loss of 660 million yuan.

In this regard, Geely Automobile explained that the main reason for the decline in Lectra’s performance was the massive investment in accelerating the transformation of new energy and the business expansion of Lectra in the European market.

(Source: screenshot of financial report)

In addition to the Lexus, Krypton Motors also continued to lose money in the financial aspect in the first half of the year. According to the financial report data, in the first half of the year, the net loss of Extreme Krypton Automobile reached 810 million yuan.

In terms of market performance, the company delivered a total of 42,000 vehicles in the first half of the year, up 124% year-on-year. In the pure electric market of more than 300,000 yuan, the krypton market share accounts for 27.4%. Among them, the average order amount of Extreme Krypton 001 exceeds 336,000 yuan; The evaluation order amount of Krypton 009 reached 527,000 yuan. From the market point of view, the performance of Krypton cars is not bad.

However, based on the direct terminal sales model and the construction of the full-scene charging and recharging service system, the existing sales scale is obviously difficult to support the financial profitability.

In this regard, An Conghui, CEO of Extreme Smart Technology, said in the interim results report that there are only three models at present. With the launch of other products with vast architecture, the scale effect will be rapidly formed, and he is more confident in reducing costs. According to its disclosure, a brand-new car will be launched this year, and two brand-new SUVs will be launched next year. All three brand-new products will cover mainstream market segments. In An Conghui’s view, "the scale of sales (of extremely krypton cars) will definitely rise, with the same scale and higher gross profit, which is our consideration of the quality of operation."

For the extremely low price, An Conghui said at the press conference that "some rights and interests were offset by cash, which had little impact on gross profit". An Conghui said, "(using cash to deduct rights and interests) so that the user’s choice of opening will increase. From the current point of view, it has achieved good results and orders have been greatly improved. "

In response to the progress of the extremely embarrassing IPO, An Conghui said that the capital market is changing rapidly and will continue to track the dynamics of the capital market and choose the right window to go public.

According to a report by Cailian, Krypton plans to open a new round of water testing meeting with investors at the end of August, and plans to raise about $1 billion in IPO in the future.

According to the financial report data, as of the first half of the year, there were 306 directly operated stores (including offline stores such as Extreme Center, Extreme Space and Delivery Center), covering 75 cities across the country. In terms of recharging charging stations, 750 krypton charging stations have been built in more than 120 cities across the country.

In the second half of the year, six new models will be launched at the new product level. Among them, Geely brand will launch four models: Geely Yinhe L6 (a compact plug-in hybrid car developed based on CMA architecture and Raytheon hybrid system), Geely Yinhe E8 (a pure electric car developed based on pure electric modular infrastructure), and Jixing series (a new hybrid version of Xingyue L and a new hybrid version of Xingrui L).

Krypton will launch a pure electric car based on the vast platform (SEA) in the second half of the year. Lectra will launch Lectra 08.

For the next outlook, Geely Automobile believes in the financial report that although the growth rate of the new energy vehicle market has slowed down, it still believes that it has great development potential and opportunities. The above-mentioned upcoming hybrid and pure electric vehicles will bring new growth opportunities. In addition, we will continue to optimize the product portfolio of fuel vehicles and launch a small number of strategic upgrade models to stimulate market demand. At the same time, it will also strengthen cost control to ensure that the fuel vehicle business continues to be stable and profitable.

In this regard, Gui Shengyue, CEO of Geely Automobile Holdings Co., Ltd. said that with the listing of Geely Galaxy products, all brands under Geely Automobile have sounded the horn of comprehensive transformation to new energy. With the gradual deepening of the "all-round to new" strategy, Geely Automobile has completely completed the basic investment and ecological construction in the transformation to new energy, and its products have also completed the process of intelligent transformation. In the brand-new market competition pattern, Geely Automobile is expected to take off for the second time.

However, Geely Automobile also said in the financial report that the Group is in a critical period of transition to new energy sources, and the management level still faces various challenges in the transition period.

　　On April 29th, tourists ate a barbecue in a barbecue city in Zibo.

　　Drum, a stage play staged in Datang Furong Garden, Xi ‘an City, Shaanxi Province.

　　On May 12th, the night market in Tushan Town, Nan ‘an District, Chongqing was very popular.

On May 7th, in front of the "3D Smiling Wall" of Hubin Pedestrian Street in Hangzhou, Zhejiang Province, the photographer took a group photo for tourists and Chen Chen, one of the mascots of Hangzhou Asian Games.

　　On February 19th, the old streets along Xinshi Road, Pengjiang District, Jiangmen City, Guangdong Province were crowded with people.

　　The scenery of Nianjia Lake in Changsha, Hunan Province, taken on May 8.

　　Go to Zibo for a barbecue, visit Orange Island in Changsha, and visit the Kite Museum in Weifang … … During the May Day holiday this year, many "online celebrity cities" attracted tourists from all over the country, and the tourism consumption market was booming.

　　Zibo, a new "online celebrity city", is very popular with tourists. According to statistics, the overall tourist orders in Zibo on May 1st increased by 441% compared with that in 2019, and the number of tourists received on the first day of the "Eight General Convenience Markets" holiday in online celebrity’s punching place exceeded 120,000. Changsha, a veteran "online celebrity city", also performed well. By 14: 00 on May 3rd, 27 tourist attractions in Changsha had received 1,949,500 tourists during the five-day holiday, and realized a total revenue of 92,105,100 yuan.

　　For all cities, "becoming popular" is not the ultimate goal, but "growing red" is the long-term pursuit. How to Develop "online celebrity City" in the Long Term?

　　"online celebrity City" has its own unique temperament.

　　"One table, one furnace, one burrito, dipping sauce, rolling meat and putting onions … …” With a unique sense of ceremony and eating method, Zibo barbecue became popular on the Internet. Since this spring, topics such as "organizing a group to have a barbecue in Zibo" have been frequently listed in the hot search list of Weibo and the list of cities in Tik Tok, which has become a phenomenal topic. With the help of social media traffic, Zibo has become a new "online celebrity City".

　　Online traffic quickly turned into offline enthusiasm — — According to the data report released by WeChat on May 1, 2023, the average daily consumption of tourism-related industries in Zibo increased by 73% month-on-month, and the average daily consumption of tourists in local small and medium-sized businesses in Zibo increased by nearly 40% month-on-month.

　　Zibo is not the first "online celebrity City". Previously, in the north and south of the great river, many cities stood out from the dividends brought by the Internet. And these cities have unique characteristics.

　　The fireworks in Orange Island and the light show on both sides of Xiangjiang River have created the label of "romantic city" in Changsha, Hunan; The leisurely teahouse and the diversified and inclusive fashion street circle combine the comfortable and comfortable atmosphere of Chengdu, Sichuan; The "8D magic" terrain and the popular scenic spot Hongyadong make Chongqing an "old online celebrity" … … With their unique scenery and delicious food, these cities have gained a lot of traffic on the Internet, and become one of the "online celebrity cities", gaining high attention and strong influence.

　　The most common symbols in the city can often cause emotional resonance, and then promote people to appreciate and miss the city. In an interview with this newspaper, Zhang Zhian, a professor at Fudan University’s School of Journalism, believes that "online celebrity City" often has its own characteristics. "We see a ‘ Online celebrity City ’ One is flow, and the other is a cultural or emotional trait that will be recognized by today’s young people. Behind the traffic is a spiritual temperament, such as entertainment spirit, which often connects with the mentality of young people. "

　　Such as Changsha. Full of youthful vitality, it has become a spiritual trait of this city. In the major business districts, neon lights and cars come and go; The fisherman’s wharf is breezy and the lobster is fragrant; Singing and laughing at the lakeside concert … … In Changsha, where there will be traffic jams at three or four in the morning, people crowded into food stalls at night and enjoyed the energetic atmosphere of the city that never sleeps. The story of the liberation of the West Night in the documentary, the scenes of the major night markets in Changsha in the news, and the topic of "At 4: 30 in the morning, the streets of Changsha are crowded with people" have formed the urban characteristics of "Youth Changsha" in the quiet, attracting people from online to offline, leaving home and punching in Changsha. In August, 2022, China City Night Economic Impact Report (2021— 2022), Changsha ranked second in "Top Ten Night Economy in China".

　　"This kind of youth culture and youthful vitality is a sign of Changsha. In a sense, Changsha exists for young people. " Chen Gang, Chairman of Changsha CPPCC, said at the 5th China Wenlv New Marketing Summit.

　　Another example is Zibo. This new "online celebrity City" has become the projection and carrier of many people’s inner needs. In the short mobile video, people are infected by the simple and attractive culture here. A ticket that says "go and go" on weekends can achieve a short-term emotional release. "Fireworks" in "Zibo Barbecue" bears people’s pursuit of a better life.

　　As the local people in Zibo say, the small stove for barbecue in Zibo represents temperature, the small cake represents tolerance, and the spring onion represents boldness. On the one hand, there is no lack of cultural significance in food.

　　How to build a "online celebrity City"

　　From Chongqing, online celebrity, Changsha, Hunan, and Xi ‘an, Shaanxi, to Ganzi, Sichuan, and Suizhou, Hubei, which were set on fire by local cultural tourism bureau chiefs, to Jiangmen, Guangdong, and Dali, Yunnan, which became a hit because of popular TV dramas, and to Zibo, Shandong, which always dominated Weibo’s hot search, "online celebrity City" has not only characteristic symbols, but also cultural elements and urban details.

　　How to build a "online celebrity City" has become a topic of interest to more and more cities. Some cities hold special seminars, some cities make a special trip to Zibo to study, and some cities write them into urban planning … …

　　Judging from past experience, the emergence of "online celebrity City" is indeed inseparable from local efforts.

　　For example, in order to further promote the integration of culture and tourism, Jiangmen City, the location of TV drama The Knockout, has produced VR panoramic view of scenic spots in Changdi historical and cultural block and the sign of punch-in point. Visitors only need to scan the code to learn about the scenic spots in The Knockout and the cultural history behind them, and follow the plot to stroll through the century-old street and deeply feel the old times here.

　　For another example, in Changsha Intangible Cultural Heritage Exhibition Hall, located in Orange Island Scenic Area, Hunan embroidery, dough sculpture making skills, xiang opera facial painting and many other intangible projects provide visitors with a deep cultural experience; Various light and shadow art venues, youth centers, cultural and creative spaces, exhibition halls, etc., allow visitors to deeply understand the local history, culture and humanistic charm.

　　Another example is the 14th Five-Year Plan for Chongqing’s Cultural and Tourism Development (2021— In 2025), it is clearly pointed out that it is necessary to establish and improve the IP collaborative innovation mechanism for the integration of literature and tourism, formulate and introduce support policies for original intellectual property rights, further develop practical cultural and creative alliances, promote cultural empowerment tourism, and fully tap all kinds of cultural relics, literature and art, intangible cultural heritage and other human resources.

　　Red, the test is not only the glamorous side of the city, but also the supporting safeguard measures. Once it doesn’t conform to the word of mouth, or changes quickly, "online celebrity City" will face the risk of "red" turning to "black".

　　In Zibo, after the barbecue "out of the circle", the local authorities immediately launched a series of measures to facilitate the people and benefit the people. In order to cope with the large passenger flow, the local bus routes were adjusted in time, and barbecue maps were introduced for diversion; The government took the lead in standardizing the accommodation price, and investigated the hotels whose prices increased by 1.5 times. The public toilets in the scenic spot have intimately prepared sanitary napkins and gastrointestinal anti-inflammatory drugs for tourists; Local men, women and children go into battle together, serve as volunteers to provide services for foreign tourists, and open their arms to the whole country with sincere attitude … … Zibo, a small city, has won people’s praise for its honesty and enthusiasm. According to the data of Meituan, the number of accommodation bookings in Zibo on May 1 this year increased by 800% compared with that in 2019, ranking first in Shandong, and its reputation has been maintained at a high level.

　　Some netizens commented, "You think people are promoting barbecue, but in fact they are promoting residents’ quality, administrative team’s ability and a good business environment." "Zibo barbecue is not a string, and it cares about people’s livelihood, boosting popularity, promoting consumption, revitalizing the economy, building image, creating culture and increasing confidence."

　　In Chongqing, promoting the improvement of tourism environment has become an important task. As Qin Dingbo, deputy director of Chongqing Cultural Tourism Commission, said, with the attention of the city and the accelerated improvement of the tourism environment, the next step is to make what kind of products to attract tourists to stay. Relevant parties in Chongqing said that the next step will continue to promote the quality of product supply. In addition to upgrading a number of scenic spots in online celebrity, such as Hongyadong, Liziba Light Rail and ciqikou ancient town, we will also launch a number of boutique tourist routes around red tourism, urban tourism, Three Gorges tourism and rural tourism, and strive to build a number of iconic, driving and original tourist brands.

　　Let the city move from "online celebrity" to "Changhong"

　　A city can become "online celebrity" by virtue of the spread of a certain scenic spot or event. But to achieve the "long red" state, you need to provide good experience and feelings for a long time.

　　In Zhang Zhian’s view, "online celebrity City" and "Changhong" need planning, marketing, scenes, sharing, spreading and connecting. He believes that a long-term sustainable "online celebrity city" is composed of many factors: first, a developed industrial economy, so as to attract more young people to work here; The second is a livable living environment, and people can have a good consumption experience; The third is a certain cultural accumulation, and the city has its own spiritual symbols and spiritual characteristics. "Short-term hot cities do not mean that they must be cities that continue to exude charm. It is also necessary to effectively transform this flow and become a driving force for sustainable urban development."

　　The practice of Hangzhou is worth learning. In this southern city, Wulin Road in the center of the city is always brightly lit and tourists fly by, and the prosperous night economy lights up the night; A number of interesting landmarks such as "the most beautiful runway", "big and small lotus", the gate of Hangzhou and the Internet of Things Street are constantly appearing; China cartoon museum, China Network Writers Village and other national IP names have successively settled down; E-commerce, Internet of Things, Internet finance and other emerging industries are booming, providing people with a new track for development … … Under the organic combination of various elements, the charm of Hangzhou has continued to increase for a long time.

　　In an interview with this newspaper, Talia Liu, an associate professor at Communication Research Institute of Communication University of China, said: "Really long-lasting ‘ Online celebrity City ’ , to be able to generate economic and emotional links with the local. ‘ Online celebrity City ’ Our growth and development is a process of activating internal motivation, integrating external resources, and then external resources can drive internal motivation, and finally form a United community. The core driving force is human strength. "

　　Some analysts believe that "online celebrity City" focuses on highlighting its characteristics. It should not only learn from the success of other cities, but also combine its own historical heritage, regional culture and the requirements of the times to create its own urban spirit, establish an image externally and unite people at home.

　　From "online celebrity" to "Changhong", "online celebrity City" combines its own advantages and constantly explores the road of urban industrial transformation and upgrading.

　　For example, Weifang High-tech Zone. Here, we focus on the Meta-Universe digital tourism industry. At present, we have laid out professional parks such as Meta-Universe Future Innovation Valley and Liandong U Valley, and gathered 8 key enterprises such as Goer and Tongxin Vision, focusing on building a number of projects such as Kashgar Meta-Universe digital tourism base and Meta-Universe digital technology research and development to shape the advantages of the tourism industry. The person in charge of Weifang High-tech Zone told the author that in the next step, we will build an industrial platform based on parks such as Meta Universe Future Innovation Valley, cultivate and introduce a number of leading enterprises and high-quality projects, and explore the application of "Meta Universe+Cultural Travel".

　　Looking at Changsha again, Malanshan Video Cultural and Creative Industry Park has gathered more than 4,000 upstream and downstream enterprises in the video cultural and creative industry chain. It has scientific and technological innovation forces such as Huawei Cloud Audio and Video Innovation, Volcano Engine, Malanshan Computer Media Research Institute and 5G Key Laboratory, which has promoted the competitiveness and influence of Changsha Cultural and Creative Industry. At the 2023 National Conference on Cultural and Tourism Industry Development, Malanshan Video Wenchuang Industrial Park was awarded the "National Cultural Industry Demonstration Park".

　　Maintaining the strength of "Changhong" is inseparable from the strength of talents.

　　At this point, Xi’ an continues to exert its strength. In January this year, Xi ‘an issued the "Implementation Opinions on Further Strengthening Talent Work to Promote High-quality Development in Xi ‘an", proposing to strengthen talent work to promote high-quality development, implement a more active, open and effective talent policy, and strive to build Xi ‘an into a source of innovation, an industrial integration place and a first-class talent selection place with various talents, broad development space and excellent ecology.

　　"I especially hope that most cities in China have ‘ Online celebrity gene ’ 。” Zhang Zhian told the author, "I hope that different cities can find their own personalities, find different ways of development, and finally let people choose in so many different cities."

　　interlinkage

　　Iterative "online celebrity City"

　　"online celebrity" was originally the abbreviation of the word "Internet red man". Now, everything that has high traffic and is widely concerned on the Internet is often labeled as "online celebrity". Online celebrity Campus, online celebrity Cuisine, online celebrity Landmark … … The scope of "online celebrity" is constantly expanding, and "online celebrity City" came into being.

　　What are the types and stages of "online celebrity City"? In this regard, the media and academic circles are inconclusive and the classification methods are different.

　　Some observers believe that the development of "online celebrity City" has experienced three generations. Before the popularization of the Internet, Xiamen, Lijiang and other cities consciously put image advertisements in the media, which can be called "online celebrity City" and "Veteran". The second generation, represented by Xi ‘an and Chongqing, exploded on the short video platform. In the third generation, the city image is closer to the aesthetics of young people, and Changsha is one of them.

　　Some scholars have analyzed that "online celebrity City" has developed into the 4.0 era. In the 1.0 era, it was mainly a city famous for its natural scenery, such as Lijiang and Dali. In the era of 2.0, the artificial urban landscape was circled, and the typical representatives were Chongqing, Chengdu, Xi ‘an and other cities. In the era of 3.0, "eat, drink and be merry" was the key word, such as "Super Wen He You" in Changsha, which attracted much attention. The era of 4.0 is the "industrial era", and Zibo, which relies on the "consumer service industry", is a typical representative.

　　(Xu Yujie finishing)

Securities Times E Company News, Hesheng Co., Ltd. said on the interactive platform on April 5 that the company has perfect production technology and material research and development capabilities, and its customers include battery manufacturers and vehicle manufacturers. The company can customize and produce different types of battery tray products according to customers’ requirements, and can carry various batteries including semi-solid batteries and solid-state batteries. The company has been driven by technology for a long time, and has been widely recognized by customers. It has laid out the production of new energy automobile parts in advance and accumulated certain technology.

　　What do you mainly look at when buying a laptop?Although there will be some performance differences between laptops and desktops, there are still many office users and designers who choose to buy laptops as their main machines. Laptops may not be as portable as tablets, but the advantages of laptops are still very obvious when dealing with some large documents or design tasks. So what do you mainly look at when buying a laptop? As a person who used a laptop to edit, Xiaobian shared with you the experience of buying a notebook.

What do you mainly look at when buying a laptop? Look at the demand

　　(1) the notebook configuration requirements, that is, use.

　　Buying a notebook computer mainly depends on the purpose, what is the best notebook, and a notebook suitable for many people is the best, so when buying a notebook computer, you must first know what you will use it for in the future.

　　If it’s just ordinary internet access and office work, it’s almost unnecessary to consider the computer configuration, and just holding a laptop can meet the needs of ordinary internet access and office work.

　　If it is audio-visual entertainment, it pays more attention to high definition and video decoding, so the relatively new second-generation SNB integrated graphics platform is a good choice.

　　3. If it is used for professional drawing, then the focus is on professional drawing graphics card, so choosing a notebook will have certain requirements for graphics card, and the integrated graphics card book may not be suitable.

　　2. If you are a mainstream game or a user who needs video rendering, you will have higher requirements for the comprehensive performance of computer notebooks, such as computer cpu, graphics card and memory, and multi-core discrete graphics card is more important.

　　The requirements listed above are gradually increasing from low configuration to high configuration, so the later the budget, the higher it will be, but here we will involve budget and practical issues.

　　② Are there any special requirements for notebooks, such as Bluetooth, HDMI (High Definition Output Interface), eSATA, fingerprint encryption, etc. In fact, this non-essential condition depends on personal hobbies.

　　③ What is the budget for purchasing a laptop?

　　Undeniably, the budget for purchasing notebooks is a part that players pay close attention to, and the budget is also closely related to the use of computers. For example, notebooks with general configuration that can meet the needs of office and ordinary Internet access can be bought with a budget below 3,000. According to different brands, their prices will be different, but basically there will be a trend. At present, the overall performance is good, and the price budget of dual-core brand notebooks will be around 4,000 yuan. According to different brands, the price will be around 4,000 yuan.

　　For example, the price of an i3 notebook with Shenzhou brand is about 3,500 yuan, but the price of the same configuration on the more famous Lenovo brand may reach 4,000 yuan or higher, so the purchase of notebooks here is also related to the brand. Although different brands have the same configuration, there are differences in workmanship, so the purchase of notebooks is based on the user’s use and the budget is related to the brand.

What do you mainly look at when buying a laptop? Look at the configuration.

　　The first consideration when buying a laptop is the size of the laptop. Whether to buy a small size or a large size, Xiaobian has the following suggestions:

　　Notebooks 13 inches and below are mostly used for mobile office, so they can basically meet the daily document processing in performance. However, with the dual pursuit of small size and high performance by consumers, many manufacturers have launched small size and high performance notebooks. Such as MacBook Pro and SurfaceBook.

　　14-inch is considered by most people to be a balance of mobility and performance, with good cost performance and performance, good look and feel, and not too heavy and too big, which is suitable for most people and the mainstream choice. If it is a game book, you may have to pay attention to heat dissipation. It is recommended by people who want mobility and performance.

　　15 inches, poor mobility, generally focusing on screen enjoyment and game performance, and the cost performance is generally good. It should be better than the 14-inch one if the heat dissipation is not cut corners. Recommended by people who often stay at home to play games or watch movies and rarely take them out.

　　17 inches and above, poor mobility, the recommender is the same as above.

　　Another thing to consider is that the battery life of notebook computers is generally inversely proportional to the screen size, and of course it depends on the specific hardware configuration and settings; In addition, we can change the battery, so we can choose it flexibly, and ordinary household users don’t have to pay too much attention to it. After all, household notebook computers generally use mains electricity and won’t use notebook batteries, but for mobile office friends, we need to pay attention to the endurance of notebook computers.

　　The special functional requirements of notebooks, I mean Bluetooth, HDMI, eSATA and other functions that are not available on every computer. Bluetooth has a lot of notebooks with reserved positions, so you can open and add a module yourself with strong hands-on ability, while HDMI and eSATA seem to have no way to add them. Some people need to use Bluetooth to link printers or mobile phones, use HDMI to play high-definition TV, use eSATA interface to connect high-speed mobile hard disks, and use fingerprints to encrypt notebooks. If you have special requirements in these areas (I have said or others), you should pay attention to them when buying a book.

　　After determining the configuration of the notebook you want, you should start to compare the workmanship and performance of various brands and models, and the brand is in a relatively backward position here. I don’t value the brand so much, not to say that I ignore the workmanship. In fact, the workmanship is very important. But now most of the notebooks are entrusted by Taiwan Province enterprises (some big brands also have their own local factories, usually high-end products), and all the components are almost the same brand, and some even let the manufacturers do the design work.

　　Although the quality of finished products of different brands from the same factory is different, the internal quality of finished products of the same consumption positioning level is basically not much different except for external parts such as shells. Therefore, I think that under the premise of good design function and no defects (referring to firmness, heat dissipation, functions of various components, etc.), if external factors such as appearance and mold fineness can reach the bottom line of personal acceptance, even second-line brands are still worth considering, and the price of first-line brands is expensive, and the cost performance is not excellent. Of course, it is better to go directly to the first line.

　　Brand here is also an important place for after-sales service, such as how many years of warranty, free or paid, and how long the specific parts will be guaranteed, such as screen, door-to-door service or repair service, under what circumstances, and how long the period is, etc. These also require personal efforts and comparison. Here, we are not advised to buy brands that are completely unknown, too close to the cottage, and the quality is not assured.

　　The important performance of a notebook related to work is heat dissipation, especially for a game book with strong performance. When the performance of the graphics card is enhanced, it will inevitably lead to the improvement of the overall heat, so we should pay more attention to the heat dissipation performance. After all, notebooks are made of various electronic components with solder, and too high a temperature is definitely not good for stability and life. I’m afraid the heat dissipation performance can’t be concluded from the manufacturer’s parameters or the promoters’ introduction. The best way is to look at the evaluation and comments of netizens online, but it should be noted that there are many online gunmen. I suggest you go to JD.COM Mall to look at the transaction evaluation, which is more reliable.

　　In addition, in addition to the differences in hardware, notebooks also have the differences between their own systems and software. Some are pre-installed with Win7, some are Linux, and some are bare-metal Dos systems. It is best to choose according to your own situation. In fact, this is generally easier to solve, and stores will generally install the latest system for you.

　　Summarize what to buy a laptop: look at the demand, look at the configuration, look at the face value and look at your own savings. Whether you are working in the morning or eating chicken at night, what kind of laptop you choose to buy is mainly based on your own needs. Then choose the notebook computer that meets the requirements from the configuration, and it is not difficult to find the one you like.

1905 movie network news The film directed by, starring, and starring is being shown. A few days ago, the closing station of the national roadshow of Hot Search "Sound All the Way" came to Tianjin University of Technology, and director Xin Yukun and actor Song Yang came to the roadshow to communicate with the students after the show.

In the movie, the girl who should have been at the "desk" was sent to the "wine table", but the girl who sought to speak was framed by the capital crocodile, became the victim of covering up the truth, and was pushed to the center of the topic and jumped off the building under the pressure of public opinion … … A series of shocking female dilemmas have made the audience sigh, "particularly empathetic."

After watching the movie, a female audience said that they were deeply touched by Zhang Xiaoying’s experience. "She is unfortunate and I am lucky." She also said that at the end of the movie, everyone stood up for her and was very moved. "I hope all girls can be their own superheroes, and they can bravely say no when they encounter things they don’t want or like."

After watching the movie, some students mentioned the control group of Amy Zhen Xi and Zhang Xiao Zhen Yu Tian in the movie, saying that they could feel Amy’s helplessness. Xin Yukun, the director, said, "This is a feature of changing times. The victim psychology like Amy is common, and Zhang Xiaoying’s mother will also block her daughter’s voice because of the traditional concept, so that the accumulation of ideas will make more Wang Shimin people reach out to young girls. The significance of Chen Miao is to break this vicious circle."

At the scene, another student noticed the book Rules throughout the film, saying that "the established rules may be wrong. If someone comes forward to question, we should think about whether what he proposed is the real rules". Director Xin Yukun responded, "Chen Miao, as a skeptic and a media person, finally wants to wake up the former victims through the media, let them unite and complete the attack on Wang Shimin through legal weapons, and the law is the sword that can finally sanction Wang Shimin".

A student who experienced cyber violence was touched by the movie. "I feel the same for the story in the play. If everyone is willing to speak, then the impossible will be completed in the end." If public opinion, society and law are twisted into a rope, I believe there is nothing that cannot be solved. " Director Xin Yukun praised everyone, "In the complex online world, if we really encounter something, we can make people stop being silent through law and public opinion, and there is a good result. This is our original intention of creation".

　　In 2003, because I wrote a film "Chengdu, Please Forget Me Tonight" on the Internet, "Murong Xuecun" was born and became a smash hit.

　　In 2005, after several novels were published one after another, "Murong Xuecun" suddenly fell into silence, and it was not until three years later that his new work "Forgive me, the world of mortals is upside down" was released. Some people say that this is a "secret history of rivers and lakes" about redemption and depravity, and it is another knife to seal the throat after "Chengdu, please forget me tonight"; Lu Jinbo, Murong Xuecun’s longtime friend and publisher, even refused to publish the novel because he thought it was "hopelessly dark".

　　This topic is written and illustrated by our Shanghai correspondent Liu Fang.

　　Content introduction:

　　A little boy from a poor village and family, through his own hard work, finally completed his father’s last wish and was admitted to the university law major. After graduation, he became a well-known lawyer in an open city with a very developed economy, and often appeared on local TV programs. He was the guest speaker of a famous legal column, either teaching legal knowledge or answering various legal questions raised by the audience, and became a public figure in the city … However, such a career is thriving.

　　This is a "big dream of the world of mortals" described in Forgive me for the upside down of the world of mortals. Sin, conspiracy, depravity, snobbery, hypocrisy, cruelty, vicious, dirty, reserved, kind, stubborn … All kinds of characters are colorful and lifelike.

　　Being criticized by friends for "falling" Murong Xuecun responded-

　　I have been killed by the world and become a bad person.

　　Guangzhou Daily: It has been as long as three years since the last work. Where have you been and what have you done in these three years? What directly gave birth to this new work?

　　Murong Xuecun: In 2005, after writing Most People Died of Greed (called Eden Cherry when it was published), I got lost. I didn’t know what to write or how to write for a long time. Later, I went to Lhasa, became a vegetarian, studied, sat in a daze opposite the Potala Palace every day, and went to Changsha to host the emotional hotline for four months. Finally, I couldn’t stand the hustle and bustle of the secular world, and returned to Lhasa, then went to Sanya and Qingdao, and made several round trips. The trip was more than Wan Li. During this time, I have written more than a dozen novels, ranging from almost 60,000 words (a martial arts novel named "Loulan Mingyue") to nearly 10,000 words, but unfortunately I have not finished. One day, while chatting with my friends, I had an impulse to say that I wanted to write an out-and-out bad guy. When I got home, I started again, but I didn’t expect it to be finished.

　　I majored in law in college, and I’ve always wanted to write a novel on legal subjects for so many years. After I finished writing Chengdu in 2002, I wrote about 20,000 words, which was also a lawyer’s story, named Justice. Later, the computer hard disk crashed, and I couldn’t find those 20,000 words anymore, so I lost interest in writing. I think it’s still very interesting to pick up this topic now. Of course, "Forgive me for the upside down of the world of mortals" is not "Justice". The protagonist in "Justice" is a good lawyer with ideals, dignity and full of blood, while Wei Da in "Forgive me for the upside down of the world of mortals" is an incorrigible villain. This probably reflects my own mentality: after six years, I have become a bad person myself.

　　Guangzhou Daily: You had an argument with your friend and publisher Lu Jinbo on the Internet about this book. He said that your new book is too dark and inhuman, "almost abnormal", and you can only sell 100,000 copies at most. What do you think of this statement? Do you care about the sales of your works? I heard that you are a "bookseller" of this book? Will your works do this in the future?

　　Murong Xuecun: There is something wrong with Lu Jinbo’s understanding of "human nature". Human nature has always been good and evil, and there are no 100% good people and no 100% bad people. Flesh and blood are born of human fireworks, so it is natural to provoke human dust. The world is vast, and there are no spotless saints. Saints are also made of meat, and they also have carnal selfishness, not to mention our mortals.

　　The focus of my argument with Lu Jinbo is not the sales volume, but the value of this book. There is little difference between 50,000 copies and 100,000 copies in my eyes, but I can’t stand him saying that my years of hard work are useless.

　　I run this book by myself, which is only a temporary expedient. My career is not business, but novel creation.

　　Lu Jinbo’s Criticism of Murong Xuecun’s "Degeneration"

　　Forgive me for turning the world upside down

　　It’s dark to despair.

　　Why is "Chengdu, Please Forget Me Tonight" a great work, and all versions can sell nearly one million copies together, because it is human nature and sensational; And then "Heaven to the left, Shenzhen to the right", has been relatively cold, like reportage; "Eden Cherry" began to be paranoid, but it was almost abnormal in "Forgive me for the upside down of the world of mortals"-you will never see a good man, a little kindness, a little emotion, a little integrity and a little courage in the book. To sum up, Lu Jinbo came to the conclusion that "Forgive me for the upside down of the world of mortals" is indeed a desperate novel, so he only gave a poor first print run of 100,000 copies.

　　Talking about new works:

　　The protagonist is so gloomy that even senior lawyers feel shocked.

　　Guangzhou Daily: I heard that you have thought of many names for your new book?

　　Murong Xuecun: It was originally called "Whose heart is not soft". In fact, I like the name "Dressed all over the city" best. It is tough, atmospheric, and has a strong character-the water is rustling and the west wind is cold, and the clothes are like snow. But when soliciting opinions on the Internet, most readers read it as "devil wears prada City". This is not my intention, because I was afraid that others would misunderstand me, and I changed my original name when I published it. The name "Forgive me, the world of mortals is upside down" has the meaning of repentance, and it is also a bit disappointing to wake up and see through the world, but this is only my wishful thinking. In fact, people like Wei Da will not repent.

　　Guangzhou Daily: You gave Chengdu, please forget me tonight a low score of more than ten points. How many points can you score for the new work?

　　Murong Xuecun: When I wrote Chengdu, I was still young, and I handled many plots and relationships very immature, while Forgive me for the upside down of the world of mortals is much more sophisticated. The protagonist of this book is a lawyer with a gloomy mind, alert and cunning, some of which are thrilling for even senior lawyers.

　　I wrote four novels. Looking back now, these four works are not good works, but I have been making progress. Compared with Chengdu, the story of Forgive me, the world of mortals is upside down is more vivid, and many printers were fascinated when it went to press. For me, this is the highest reward. Scoring at such a time is all a joke. I don’t think the new work will be graded. The merits and demerits are all judged by readers.

　　On Mao Dun Literature Award;

　　It was a joke that failed Mao Dun.

　　Guangzhou Daily: Not long ago, you just "bombarded" Mao Dun’s literary prize and thought it was "opaque", so you won’t want it if it is awarded to you.

　　Murong Xuecun: Most foreign literary awards are undertaken by independent non-governmental organizations, and the awards are more convincing. The Mao Dun Literature Award is a joke. I posted its selection regulations online the other day. It’s hard to imagine that it has such a trite guiding ideology. It’s really a shame to Mao Dun.

　　Guangzhou Daily: Why are you so secretive about your original name and experience? You seem to have said that you don’t plan to get married and have children in your life. Tell me about your love view.

　　Murong Xuecun: The author doesn’t need to sell his privacy, just create honestly.

　　I am a particularly selfish guy. I am only loyal to myself all my life. I don’t want to spend time shopping with anyone or patiently coax her when she is unhappy. My ideal life is a life of "no wife, no unit". As long as it doesn’t break the law, it’s out of the control of the heavenly king Lao Tzu.

　　I have always been suspicious of love. If there is such a thing as "love" in the world, it should be the most beautiful and best emotion, and it will last forever, and it will not be blocked by mountains or discolored by time. In reality, such feelings don’t exist at all, so I often say: it is better to believe in the kitchen god than to believe in love.

　　Talking about literature:

　　It is nonsense to say that novels should read "serious literature"

　　Guangzhou Daily: Some people say that your novel is not elegant. In your opinion, what is the standard of a good novel?

　　Murong Xuecun: A novel is supposed to be good-looking, and it is an ability to tell a wonderful story. Some unreliable critics in China emphasize "pure literature" and "serious literature". It seems that only obscure novels are good novels, but they are nonsense. If you must be ugly to "enter the room", then this hall is not enough, and this room is not enough.

　　Guangzhou Daily: You became famous on the Internet and were regarded as an "online writer". How do you evaluate the online literary creation in the past 10 years?

　　Murong Xuecun: I’m not a writer, just an online writer. In China, "Writer" is a professional title. I refused to join the Writers Association. Without a writer’s certificate, I had to call myself "Writer". But I don’t think they have anything clever at all. The internet is my spiritual hometown, and writing novels on the internet has its own pleasure. Today, there are many authors and works on the Internet, and genre novels are beginning to appear, but so far there has not been a really good novel. The writers’ attitude is too casual, the writing is too rough, and there is no imagination. Most of them are mediocre works. But given space, there will be good works.

Editor: Li Erqing

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