分类归档 sangna

In April this year, Huawei upgraded its smart car solution on the eve of Shanghai Auto Show. The new upgrade includes a series of products such as HUAWEI ADS 2.0, HarmonyOS cockpit 3.0, smart car lights and smart car lights.

Among them, the powerful strength of HUAWEI ADS 2.0 and HarmonyOS Cockpit 3.0, we have already felt it on the version of the M5 Intelligent Driving, and the true colors of the other products will not be revealed until the M9 goes on the market in the fourth quarter.

Except for their XPIXEL smart headlights.

Recently, a demonstration video suspected of Huawei’s XPIXEL smart headlights went viral on the Internet, and the contents on the PPT of the conference seemed to be realized one by one.

In my opinion, this video can be divided into two stages. When watching the previous paragraph, the psychological activity is probably like this:

Oh, the effect is not bad.

Can animation be customized?

But when I saw the content behind, I lost the skill of speaking, so I had to watch the video with my mouth open.

I divided the functions shown in the video into three levels:Ordinary level, progressive level, and fate level..

Let’s look at the "ordinary level" first.

The so-called "ordinary level" refers to those functions that look ordinary, have little use, and at most bring some emotional value. Although these functions look different, they actually project words or images through the brightness changes in some areas of dot matrix headlights.

Including small animations when starting and leaving the car:

Small eggs for the other half on Valentine’s Day:

An animation that follows the rhythm of the music in the car;

And, weather reminder:

Well, isn’t it more clear and readable to put the weather reminder on the head-up display or screen? If the weather reminder can have some practical use, other functions are more like "doing it for the sake of doing it". Moreover, this is not a difficult function to achieve, and models with similar functions can be found in the current market.

However, it is not bad if users can customize the projected animation.

Let’s look directly at the function of "entering the class".

First of all, it is a distance reminder in the car-following scene:

And this world’s most intuitive lane change reminder:

When passing through some narrow lanes, the headlights will outline the next driving track of the vehicle to avoid rubbing, which is similar to the width-indicating carpet of Zhiji L7:

The turning carpet below will light up the whole lane for you when you turn.

Compared with those fancy words and patterns, these driving functions are much more practical, right?

What is more worthy of recognition is that Huawei’s smart headlights are very accurate in identifying lanes, and at the same time, they can quickly adjust the brightness when the ambient brightness changes.

Finally,What I call "anti-sky level" are two functions that combine autonomous driving.First of all, it is a relatively basic courtesy to pedestrians.

It can be seen that after the automatic assisted driving is turned on, the vehicle can inform other traffic participants of the vehicle status through headlights. When pedestrians on the roadside need to cross the road, they will project a guide line to give way to pedestrians.

I think the most necessary thing to do is the following function, which I would like to call "Wang Fried".

Due to the prohibition of motorcycles in urban areas, Guangzhou is a city that relies heavily on electric bicycles. When you walk on the road after work at night, you can often see some electric bicycles driving on the motorway, which is very dangerous, especially in some dark places.

The "Chu River-Han Boundary" projected by Huawei’s smart headlights clearly defines the next driving trajectory of the vehicle, which has a certain warning function.

Don’t come here. jpg

Although Huawei’s smart headlights have not been officially put into production, we can still draw the conclusion that:

Headlights in the future will not be limited to simple lighting. With the further exploration of smart cars for users’ needs, headlights will also become a bridge for communication inside and outside the window. From simple flashing lights to reminding others of the change of driving route,The amount of information that headlights can carry will be greatly improved..

Today’s smart electric vehicles are strikingly similar to the era of smart phones more than a decade ago.

At the press conference, Yu Chengdong shared his views on the development trend of intelligent electric vehicles before officially unveiling the new products.

Because I was in charge of Huawei’s terminal business ten years ago, I deeply felt at that time that many giants might not survive such fierce market competition or major changes in the industry.

This is indeed the case. The listing of iPhone opened the era of smart phones, and the function machine has since disappeared.

Yu Chengdong believes that the "iPhone moment" of intelligent networked cars will appear in 2025, and it may really be Huawei that will build this "iPhone".

Following the fire of Liu Genghong fitness live broadcast, Oriental Selection also dominated the whole network by means of live education with goods. At the moment of repeated epidemic, most industries entered the cold winter, but the live broadcast was in full swing.

In the automobile industry, live broadcast has brought new opportunities to the online marketing of automobile manufacturers. Compared with the traditional offline promotion and advertising, live e-commerce is more economical, efficient and comprehensive in terms of car viewing and car selection.

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According to the survey, nearly 60% of the respondents also said that before buying the next car, they would be more inclined to screen their early targets by live broadcast or short video.Thus, live e-commerce is expected to become the latest way for China auto companies to get customers.

Live e-commerce has brought to the automotive industry"New Channels", "New Models" and "New Efficiency"Opportunities, stimulate the potential demand of young users, can promote the rapid outbreak of products. Especially in the epidemic environment,Live e-commerce has become a highland for automobile brands to spread their market influence.

At present, the car live broadcast is still in the period of dividend growth, and various car manufacturers have entered the market one after another. From products to technology, from culture to brand, the marketing "competition" has gradually escalated. In the booming era of live broadcast, how to maximize the value of car live broadcast e-commerce, the following"Three Want and Three Don’t"The principle hopes to bring some thoughts to the industry.

Let’s talk about "three essentials" first. Which "three essentials" do you mean specifically?

In the past, car companies made an offline press conference, that is, invited hundreds of media to gather in one place, held a huge press conference, and then spread the information about the listing or release of new cars through various media.

In the era of live broadcast, car companies have become the largest new media platform, and family matrix operation of "new products" has become a new choice for online marketing. For car companies,Through the matrix account, the vertical domain can be subdivided, different business paths can be completed, and the cost of content production and operation can be reduced.

The common matrix account layout consists of brand master account number, brand matrix number, employee number/president number and dealer number/store number. The brand DNA, brand tonality and visual style of the account matrix can be consistent, but the core content of each matrix account should be expanded around the core population and goods, and the function and positioning of the matrix account should also be differentiated and diversified.

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Take one plus one used car as an example: the main account creates an IP "one plus one car", which only sells one-price boutique used cars, the secondary account "one plus one story meeting" takes pictures of employees’ daily life, the in-store sales, the anchor establishes the employee number "Luo G", and after opening up a new business second-hand name list, the "one plus one little cousin" account is created, each account has an independent person in charge, and then it is uniformly drained to the main account live broadcast room.

As a young China automobile brand, Auchan Automobile is the first one.“1+3+N+X”Live mode."1" refers to an official main account; "3" refers to 3 sub-accounts; "N" refers to about 20 head dealers who are doing well in the field of live broadcast at present. In the planning of Auchan Automobile, this N will reach 100; "X" means that all dealers must have the ability to carry goods live.

Through the family matrix operation, Changan Auchan began to plan daily live broadcasts, transform into auto show media coverage groups, and participate in large-scale live broadcasts of various node brands, relying on the efforts of brand parties, KOL and media, as well as hundreds of dealers and Auchan sales champions.

In the previous pre-sale of Changan Auchan Z6, it was broadcast live through a 12-hour press conference and realized.2309 sets of 2299 yuan large order.. These 2309 large orders directly exceeded5.3 million live broadcast deal, more indirectly realized Changan Auchan.The sales amount of more than 300 millionThis also provides a solid and powerful case for family matrix operation of new products.

After the matrix construction of automobile live broadcast is completed and the brand volume is effectively expanded, how to make the brand unique in the minds of consumers has become an urgent problem for the brand.

Brands do live marketing, and use direct ways and opportunities to communicate with users in depth, which can not onlyDeepen the deep links between brands and users., not badFurther improve marketing transformation.

In the live broadcast, the anchor often talks about "family …", but cars are different from other daily products, and it is not just a few words of "family" that can attract consumers to place orders.

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Automobile consumption has the characteristics of low frequency, high customer unit price and long decision-making chain, so it is not as easy to carry goods as FMCG. With these thoughts, Changan Auchan chose to start from the periphery. In the blind subscription live broadcast of Auchan Z6, she realized emotional connection with users and planted grass through car models and other commodities, and the viewing volume of the live broadcast for 2 hours broke through.2 million person-times, blind order arrival2887 sets, not only completed the acquisition of customers, but also established brand goodwill, laying the foundation for successful delivery.

After continuous innovation and exploration, Changan Auchan chose to pass."Emotional Grass Planting"Establishing initial contact with users has also deepened consumers’ understanding of Changan Auchan brand and products. In this process, we can’t think that a live broadcast can be "popular". It is very important to manage expectations in advance, otherwise more haste, less speed.

In addition, compared with other car companies, some car companies will spend a lot of money to invite star platforms and then hold a lively press conference online. Most of Auchan’s live broadcasts don’t invite traffic stars, and all Auchan’s anchors come from employees and users. And such an anchor without a star aura has increased consumers’ sense of trust and intimacy, allowing employees to connect users and users to connect users, making the audience feel that the people in the live broadcast room are themselves!

Let the "viewers" before the live broadcast have the opportunity to become "participants" in the live broadcast and truly embrace users, so as to drive more users into the brand marketing construction.

Expand the volume of live broadcast with family matrix to embrace users and build deep communication links between brands and users. Next, what the live broadcast needs to do is to attract users in the content value and trigger emotional resonance between the brand and users.

For live broadcast, IP has gradually become a new tool or new way of brand building.Create a distinctive style and high-quality IP content,Can have valuable interaction with users, and then win more people’s love and continuous attention.

Successful IP will be deeply rooted in people’s hearts, leaving a deep impression on the audience’s hearts, and there are emotional resonance points that can touch people’s hearts, such as "buy it, buy it" and "come on, buddy", which are very distinctive IP.

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Taking Xpeng Motors’s "Pengke Planet" as an example, the protagonist Pengke brothers explored the virtual world of interstellar desolation and science fiction in the meta-universe from the first-person perspective, making the audience watching the live broadcast feel as if they were there, creating a live broadcast scene that users have never seen before, which not only increased the brand’s exposure, but also locked in the young group pursuing technology, trends and freshness.

Changan Auchan has also concentrated its advantages in building a brand user image and created two anchor IPS, one isYounger Tiantuan, and the other isYouth car group.

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Take "Younger" as an example. They are ordinary female employees who work for Changan Auchan or dealers, but they are also one of the many "super goods delivery officers" bred under the new digital retail system of Changan Auchan.

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In the test drive of Changan Auchan Z6 Hainan in June, the Younger Open Group was formally assembled. Through the local customs and tourism culture of Hainan, it came into close contact with Auchan, and the audience learned the product strength of Auchan Z6 in a scene while traveling with Younger Group.

The youth said that the car group is also composed of Auchan employees and dealers’ male employees. Through professional introduction and data analysis, the audience can get the latest information of the products most intuitively.

Through live IP, users will not be limited by time and space after Changan Auchan opens the center and sales of the Meta-Universe. Using IP to establish brand values, arouse users’ resonance, and establish deep emotional links with users, thus further enhancing users’ goodwill towards brands, truly turning users into loyal fans of brands, and making users willing to "pay the bill" for their favorite brands, and on this basis, promoting users to realize consumption transformation.

The above content is the "three essentials" principle of car live broadcast. Next, let’s see what the "three don ‘ts" are.

Car live broadcast is the general trend, but it is not advisable to follow the trend. For some car companies that have just entered the market, in addition to learning from experienced peers, they need to do more rules and games on the live broadcast platform to fully understand the current industry hotspots and consumers’ thinking and preferences.

Live car broadcastInstead of simply moving content from offline to online.It requires adoption in the context of the current "internet plus"Multimedia, artificial intelligence, VR and other technologies.Provide power support,Ensure that the ultimate experience is presented to users without discount.

Fun car live broadcast should break through the limitations of traditional live performances, create a new experience space by using internet thinking through the high integration of virtual and real performance content and digital presentation, and explore new formats and new normal of automobile marketing. In this context, the era of "meta-universe" has begun.

Recently, many press conferences in the automobile circle have made use of the concept of meta-universe, and they have also unveiled their own virtual images of digital people. For example, Gong, the first digital employee of Changan Automobile, Ida and Changan Auchan, the guests of FAW-Volkswagen Meta-Universe, created Xiaoou as the navigator, and Hijiajia, the owner of Baidu Digital Man, also took the opportunity to appear.

With the continuous development of technology, car live broadcast will be a digital, intelligent and experiential platform. With the full help of mobile internet, Internet of Things, big data and artificial intelligence, in addition to realizing the basic functions of offline information exchange, dissemination and experience, it will realize the complementarity and linkage between online and offline cars through many emerging technologies.

At the once large-scale auto show site, in order to attract people, various booths have various large-scale car models. With the increasingly standardized rules of the auto show, the main body of the auto show has returned to the car itself. However, with the arrival of live car broadcast, this bottomless phenomenon has also moved from offline to online. In the current fan economy, in order to keep the audience, the anchors began to use surprise to win. All kinds of strange tricks are compared to who is bolder and who is more different than who.

Similar problems will occur in the car live broadcast room nowadays. In the listing conference, car companies oftenThe promotion method of "exaggeration"Use public opinion to build influence and increase the volume of communication. Dealers often attract consumers to place an order and deliver the intended deposit in the process of watching the live broadcast through promotional means, exaggerated discount gimmicks and other publicity means.

As for the situation that some car companies exaggerate the product performance and quality in their external publicity language,Legal sources said that words such as "best" and "complete" were suspected of violating the advertising law.Whether it is an open press conference or a promotion of goods or services through online platforms, including live broadcasts, once such communication is involved, automobile operators may face the risk of being punished by market supervision and management departments.

Therefore, while live broadcast marketing is becoming more and more popular, there are also some consumption traps, which cannot harm consumers’ rights and interests, otherwise it will not be worth the loss, and it will also affect the brand image of car companies themselves.

Liu Genghong, the former "fitness guru", followed by Dong Yuhui, a "bilingual genius", occupied the top stream with excellent professional quality. Therefore, the live broadcast track will always win with "quality", and it is possible to "circle" at different levels.

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The fan economy is also a traffic economy. Live broadcast without a bottom line by blog eyeballs is nothing more than to improve the conversion of traffic. This method is also not desirable.

In the past,"Flow is king"Everyone is keen on investing in traffic stars, rubbing hot topics, and smashing resources on the platform in exchange for traffic. Many enterprises do not hesitate to spend huge sums of money on traffic, users skyrocket and financing continues, as if it is "politically correct" to smash resources for traffic.

At present, the traffic volume of "more than enough porridge" is everywhere, and there are more and more participants in the live broadcast track. In addition, with the increase of economic cost of traffic, the first half of traffic has come to an end, and the second half of the new traffic era will beRefined operation, content value and user experience are the key points of assessment.

As the saying goes, people come and go in a hurry in the world. Instead of being ostentatious and relying on gimmicks to attract the world to look at you more, it is better to use the real thing and let her "stay". Then, through emotional planting, we will continue to strengthen user relations and make friends with users sincerely, so as to turn traffic into retention.

People’s Daily Overseas Edition once commented: "Only by making content with your heart can you infect the audience. Without the blessing of high-quality content, traffic is just traffic. " Each car company, whose ecology is more complete, whose content is more valuable, who can truly treat users as friends, who has a greater chance.

In recent years, more and more young people have begun to pay attention to and devote themselves to the funeral industry, injecting new vitality into this industry with their enthusiasm and wisdom. In Heze, Shandong Province, a post-90 s treasure mother chose to be the anchor of the shroud. Every night, this treasure mother introduced the shroud in the live broadcast room and tried it on and displayed it according to the audience’s requirements. Sometimes she needed to try on more than 40 pieces in one night.

In this treasure mother’s view, the shroud is like the dress of the deceased. It is a traditional custom to prepare the shroud for the deceased, but it is difficult to see the effect of wearing it when buying it offline or online, and now many people are not so shy about dying. Some even choose the shroud for themselves, so she moved the shroud to the live broadcast room.

Qi Jianyue reports from Heze, Shandong Province, Shuo Jinag

In the first week of its broadcast, Spy Warfare, Deep Sea Stings, with its exquisite, detailed production and intense and orderly plot progress, won a bright audience performance and a hot discussion on social networks. Last night, the ratings sent good news again. The ratings of CSM59 City continued to break 1, and the ratings of the national network once again ranked first in satellite TV. Chen Shan (Ruoyun Zhang) and Zhang Li (Angel) have cultivated a stronger tacit understanding in their cooperation time and time again, and the task of rescuing allied pilots this time is very difficult. The destruction of Japanese spy cherry blossoms and the heavy pressure warning of Araki (Wang Longzheng) go hand in hand, and people speculate whether they can successfully carry out the rescue. ……

"Awakening" poster released Ruoyun Zhang Angel’s eyes are hot

Today, "The Scare of the Spy Wars in the Deep Sea" released the "Awakening" version of the single poster, focusing on the faces of each starring actor with close-ups, capturing the different emotions hidden in their eyes, such as enthusiasm, biting, and determination, and sketching out the texture belonging to that era with the textures and colors of vintage old photos, and accurately conveying the sense of historical vicissitudes of that hard sneak. In last week’s story, Chen Shan went through several crises after arriving in Chongqing as Xiao Zhengguo. Zhou Haichao, who has been deeply hostile to him, tried to frame and calculate, but all of them were caught by Chen Shan and narrowly missed. In this process, he and Zhang Li also established a stronger tacit understanding.

With the advancement of the plot, netizens have said: "The feeling that Chen Shan and Zhang Li are like-minded and support each other and rely on each other in this bonfire era is too high. Chen Shan is warm and outgoing, and Zhang Li is forbearing and restrained. I look forward to seeing the plot of joining forces against the enemy behind them. Strong alliance, double A CP!" At the same time, other plot-related topics are also hotly debated, such as # Ruoyun Zhang Reasoning # occupying the top position in the hot search list, # Stunned lines #, # Ruoyun Zhang Reasoning # and so on. What’s more worth mentioning is that the discussion and attention of the drama on the Tik Tok platform continues to rise, and the small video related to "The Hard-core Way between Husband and Wife" topped the hot search list in Tik Tok, and the reading volume of other topics related to the plot was also concerned and discussed by users.

Saving the nation, saving the blood, is hard to cool, shocking, shocking and deafening.

Adhering to the simple beliefs of China people, Chen Shan will never harm allied pilots or do anything detrimental to national interests when it is clearly threatened by the Japanese and its life is at stake. Zhang Li’s hard work for the nation and faith ….. all these show the ambitious ambition of the young people who are eager to serve the country and survive in a special era, which is the emotional core that the play wants to convey to the audience.

This week’s story will unfold in the suspense of whether Chen Shan successfully rescued the allied pilots, and the task of Chongqing Arsenal Distribution Map will also be put on the agenda. How should Chen Shan respond? What means Zhou Haichao will take to deal with Chen Shan will continue to attract people’s attention.

"The Scare of the Deep Sea" is produced by Qiancheng Film and Television Co., Ltd. and Xinli TV Culture Investment Co., Ltd., and is adapted from the novel of the same name by Haifei, the winner of the People’s Literature Award and a gold screenwriter. It is written by Sun Hao, starring Ruoyun Zhang, Angel, Sean and Adi, starring Wang Longzheng, and co-starring Calvin, Li Qiang, Gao Shuguang, Wang Wanjuan, Luo Qiuyun and Ji Li. It is in Golden Eagle, Hunan Satellite TV. At the same time, Tencent Video and Iqiyi will synchronize network updates. VIP members will update 2 episodes every Sunday to Thursday at 24: 00, and update 1 episode on Friday and Saturday. Non-members will be exempted at 24: 00 the next day.

1905 movie network news On April 20th, the movie Zero was officially released. The film released the "official start version of the competition" and the "today’s release" poster. The five tigers in northern Hunan got together to cheer each other up, and they are full of energy and will fight hard on the field. The battle for the peak of the vs Mountain King in northern Hunan has started, and countless people will dream of youth.

Up to the time of release, the total pre-sale box office exceeded 120 million, which broke the record of pre-sale box office of imported animated films, and the zero-point field was unprecedentedly hot. Finally, the box office exceeded 21 million, surpassing the runner-up of the zero-point field box office in China market in the past three years. This "national competition" that several generations have been looking forward to has officially started.

The opening of the "National Competition" was very popular at zero, and the unprecedented audience "cried"

In the preview of the release of the film, along with the burning theme song "The First Sense" sung by the 10-FEET band, the five people in northern Hunan got together to cheer each other up and prepare for a bloody battle. This long-awaited national competition officially blew the opening whistle, and the Xiangbei team will try their best to the last second. They "just don’t want to lose"!

"Slam Dunk Master" has accompanied generations to grow up. It took only four months for the basketball teenagers in the story to walk to the national competition, but the audience outside the story waited for more than 20 years. After the pre-sale of the film was opened, the "slam dunks" bought tickets for the zero field at the first time.Last night, there was an unprecedented grand occasion in the venue, and the audience became the role of "Slam Dunk Master", bringing their own cinema items to watch the movie, and the sense of ceremony was full. The excitement and popularity of the zero field also proves that although the teenagers who read comics have grown up, their blood has never changed.

The voice actors in Hanamichi Sakuragi, Rukawa Kaede, fit into Xiangbei to help netizens: "Youth is complete."

The day before yesterday, the film announced the cast of voice actors in the film. The voice actors of Rukawa Kaede and Hanamichi Sakuragi were the original TV versions of Guan Zhihong and Yu Zhengsheng, and well-known voice actors Gu Jiangshan, Tut Harmon and Liu Beichen joined in to perform Miyagi Ryota, Mitsui Hisashi and Akagi Takenori respectively. The netizens shouted: "The youth of several generations has been completed in this film!"

Today, Guan Zhihong and Yu Zhengsheng made a special call video for the film recording. They warmly greeted everyone with the tone of Rukawa Kaede and Hanamichi Sakuragi, and said that they had been waiting for this national competition for 27 years, and invited everyone to help Xiangbei and draw a satisfactory full stop for their youth. The peak battle between the five tigers in northern Hunan and the strongest mountain king has started. Everyone will make an appointment with friends who chased fans together in the past and go into the cinema to watch the game in an immersive way to witness the "dominating the country" in northern Hunan.

The movie "Slam Dunk Master" is showing, and there is only one chance to make up for the regret of youth, and the cinema will be there!

Photo by Wang Yi

Dear friends

The long-awaited Weishan Snack Festival is finally coming.

March 16 to March 24, 2024

(the seventh day of the second lunar month to the fifteenth day of the second lunar month)

In the patriotic education base of Weishan Ancient City and Nanzhao Tuzhu Temple in Weibaoshan

Yongjian Town East Lotus Food Street, Nanzhao Town New Village

Heron Valley in Dacang Town and Lihuayuan in Maanshan Township were held.

this time

We have prepared a series of colorful activities for you.

Let everyone taste the food at the same time.

You can also feel the strong cultural atmosphere.

What are the highlights of this year’s Weishan Snack Festival?

Compared with the previous snack festival this year,

It can be said that there are more activities, more exciting programs and more complete snacks. ……

when the time comes

Nearly a thousand kinds of snacks from all over the country will gather in Weishan ancient city for you to choose from.

There are also antique gardens, ever-changing lantern festivals, DJ concerts and song competitions.

Waiting for you to play, stroll and watch.

Not much to say.

What delicious and interesting things are waiting for us?

Please read the preview of exciting activities carefully.

National famous snacks exhibition

one

Exhibition time: March 16th to March 24th.

Exhibition places: Weishan Ancient City, Canglu Valley in Dacang Town, Lianhua Food Street in Yongjian Town, Lihuayuan in Maanshan Township.

Main contents: (1) National Famous and Special Snacks Exhibition and Chinese Cuisine Fair-the opening ceremony of the 11th Weishan Snack Festival in Dali, China; (2) Selection of snacks with ethnic characteristics and snack innovation awards; (3) Exhibition activities of featured tourism commodities; (4) "Cheng Yue Victory Cup" cooking skill competition of the second vocational college skill competition in Dali; (5) "Weishan Township Kitchen-Lemon Fragrance" Creative Cooking Skills Competition; (6) Other series of activities.

Light Show, Art Exhibition and Non-legacy Exhibition

2

Liu xukai

Activity time: March 16th to March 24th.

Venue: Nanzhao Cultural Square, Pioneer Weishan Chongzheng Academy, Gongchen Building, Xinggong Building, patriotic education base of Nanzhao Tuzhu Temple in Weibaoshan, Donglianhua Food Street in Yongjian Town, and Lihuayuan in Maanshan Township.

The main contents: the light show, the final of February 8th Song Festival in Weibaoshan and the award ceremony, "There is a life called Yunnan-the first Yunnan folk song is sung by everyone", the Dali finals, the Nanzhao Cave classical music performance, the Yi people singing bonfire party and other non-legacy performances, the national costume catwalk, folk song and dance performances, the ancient city building music festival, DJ concert, the opening ceremony of the marriage registration point of Wenhua Academy and other activities.

Changjie banquet tasting

three

Activity time: March 16, 2024 at 12:00 (first tasting) Weishan Tauren Banquet (Long Street Banquet)

Nanzhao Health Banquet (Long Street Banquet) at 12:00 on March 23rd.

Venue: Nanzhao Ancient Street

Weishan County’s Third Symposium on Building the Consciousness of the Chinese National Community and the Festival of Sacrificing Ancestors of the Yi People in 2024

four

Activity time: March 17, 2024

Venue: New Village of Nanzhao Town, patriotic education base of Nanzhao Tuzhu Temple in Weibaoshan.

Main contents: Weishan County’s third symposium on building a strong sense of the Chinese nation’s community, and the sacrificial ceremony of the Yi ancestor worship festival in 2024.

Yunnan ancient books protection training

five

Activity time: from March 11th to March 17th, 2024.

Venue: Weishan Ancient City

Main contents: Yunnan ancient books protection training.

Activities of Pioneer Weishan Chongzheng Academy

six

Activity time: March 16th to March 24th, 2024.

Venue: Pioneer Weishan Chongzheng Academy

Main contents: pioneer night, poetry concert, food sharing, lawn market, non-legacy skills experience and other activities.

Investment attraction, promotion and signing of cultural tourism projects and handover ceremony of cultural relics unearthed from Shuangdui Tomb

seven

Activity time: 09:00 on March 18th, 2024.

Venue: conference room on the fifth floor of Xiongzhao Hotel

Main contents: discussion, promotion and signing of investment promotion, and handover ceremony of cultural relics unearthed from Shuangdui Tomb.

Heron Valley Sub-venue Activities

eight

Tuyuan Dali wenlv

Tuyuan Weishan wenlv

Activity time: March 16th to March 24th, 2024.

Venue: Heron Valley, Dacang Town

Main contents: Carry out activities such as pasture market, special barbecue and bonfire party.

East Lotus Sub-venue Activities

nine

Activity time: March 16th to March 24th, 2024.

Venue: Lianhua Food Street, Yongjian Town East

Main contents: Carry out activities such as snack exhibition and national culture exhibition in East Lotus Food Street.

Lihuayuan Sub-venue Activities

10

AWAKENING OF INSECTS

Activity time: March 16, 2024

Venue: Lihuayuan, Maanshan Township

Main contents: a series of activities, such as pear flower garden tour, China Dali Weishan cross-country motorcycle endurance climbing king invitational tournament, hiking and so on, the listing of Mu Chongfeng Muli Industry Development Studio and the signing ceremony for attracting investment.

16 March to 24 March

Weishan Snack Festival invites you to soar.

Let’s meet the 11th China Dali Weishan Snack Festival.

Editor: Zhang Yaqin

Editor in Charge: Yang Jiwen

Audit: Zuo Wenqing and Huang Qian

Final review: Qiu Xingyue

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