2024 年 5 月 – 上海后花园论坛-上海419论坛-夜上海论坛

Speed up! This year, the live e-commerce market in China will reach 900 billion yuan.

　　Recently, Yin Meiying (left), secretary of the county party committee of Huimin County, Shandong Province, walked into the live broadcast room and recommended local specialties to netizens.

　　The picture comes from the Internet.

　　Recently, the models hired by merchants sold their clothes through live webcasting in the clothing market of Lusong European City, Zhuzhou City, Hunan Province.

　　Photo by Chen Si Khan (Xinhua News Agency)

　　"Which car has the highest cost performance?" "What’s the discount for booking a car?" … … In front of the camera, the anchor stood in the empty exhibition hall and answered questions from netizens in real time. This is the scene of a live car sale in Shaoxing, Zhejiang Province recently.

　　Recently, workers from all walks of life, including shopping guides, corporate executives, fitness coaches, bank tellers and even mayors and county heads, have turned into anchors and boarded the screen, becoming a new landscape in economic and social development.

　　"live broadcast fever" helps "cloud return to work"

　　During the epidemic prevention period, "house" became the normal state of most people’s lives. In this case, many entities and stores regard live broadcast as the first choice for "cloud resumption of work" — — Thousands of shopping guides in Yintai Department Store turned into "Cloud Cabinet Sisters" to bring goods live, and the number of consumers who served a shopping guide live for three hours was equivalent to the passenger flow received in the previous six months; FAW-Volkswagen organized the heads of several departments to launch the "executive live broadcast group", which broadcasted dozens of games in Tik Tok to introduce the highlights of products, sales policies and how to repair and maintain products. Merchants in Yiwu small commodity market concentrated on "opening the market in the cloud", greeted consumers all over the world in Taobao live broadcast room, and went to a lively "online rally" … …

　　In the service industry, shopkeepers rely on live broadcasts to show their magical powers and retain customers. Restaurants rely on online "chef live broadcast" to maintain "fireworks". In the live broadcast, customers interact with chefs and even mix their favorite tastes. Gyms and dance classes guide students to exercise at home through live online teaching.

　　Many e-commerce platforms have also launched a new model of "live broadcast+helping farmers". In Hainan, Jiangxi, Zhejiang and other places, some mayors and county heads personally appeared as "anchors" on the Internet platform and personally "brought goods". Some banks promote loan business to small and medium-sized enterprises in the live broadcast, which not only introduces the application method, but also sets up questions and answers, lottery gifts and other links.

　　According to the data released by Taobao, the number of new live broadcast merchants on the platform increased by 719% in February this year, and about 30,000 new live broadcast merchants settled in every day. The total order volume of live broadcast merchants increased at an average rate of 20% per week, and the transaction amount doubled compared with the same period last year.

　　No sooner had the curtain of spring recruitment started than exciting news came from a vocational college in Yunnan. The graduates majoring in live broadcast in this school found jobs in advance, which became a microcosm of the current "live broadcast fever".

　　Expand the business radius of traditional industries

　　Since the outbreak, enterprises and businesses that rely on offline customers have suffered a huge impact. On the one hand, due to the actual needs of epidemic prevention and control, many stores choose to temporarily suspend business; On the other hand, in order to reduce the risk of infection, consumers mostly stay at home. Even if the merchants open their doors, they will face the dilemma of scarce passenger flow. Opening up new sales channels and exploring digital transformation have become a subject that many enterprises must face in the predicament.

　　According to data from Ai Media Consulting, the total scale of China’s live e-commerce industry reached 433.8 billion yuan in 2019. It is estimated that the number of users of online live broadcast in China will reach 524 million this year, and the market scale will exceed 900 billion yuan. As one of the hottest emerging business models last year, live e-commerce ushered in a new development climax during the epidemic prevention period.

　　On the one hand, it is the stagnation of offline consumption caused by the epidemic, on the other hand, it is the recovery of online market under the accumulation of demand. E-commerce live broadcast has become the core hub connecting "suspended business" businesses and "staying at home" consumers. A staff member of ByteDance pointed out that live broadcast expanded the business radius of traditional industries in time and space. Many traditional industries seized this opportunity, greatly reduced the losses caused by the epidemic and even found new growth opportunities.

　　According to Han Dongyuan, executive vice president of Pinduoduo New Agricultural and Rural Research Institute, during epidemic prevention, consumers pay more attention to the safety and convenience of shopping. One of the benefits of live broadcast is "what you see is what you get", which can help consumers build an intuitive trust in product quality; At the same time, the live broadcast turns one-way purchase into two-way interaction, and the communication is more temperature and interesting, which increases the appeal to consumers. In particular, the current "live broadcast+helping agriculture" provides a new model for the docking of agricultural products production and marketing.

　　The supervision of "live stream economy" needs to be strengthened

　　In the lively "live broadcast with goods" market, a successful live broadcast is not easy, and it needs multi-party cooperation to achieve it.

　　In order to help offline businesses better "open the market in the cloud", major e-commerce and short video platforms have thrown olive branches. As early as February 10, Taobao Live announced that all offline merchants in the country can settle in at zero threshold and use operating tools for free. The data shows that more than 10,000 new anchors go to Taobao University to study live broadcast operations every day. Tik Tok, Aauto Quicker and other platforms have also launched preferential measures, offering free online live broadcast and sales services for all offline enterprises and businesses, and boosting live e-commerce business in various industries. The major logistics companies gradually resumed operation, which provided a guarantee for the new e-commerce format of "online live broadcast and offline logistics distribution".

　　At the same time, the booming "live stream economy" also needs to be controlled, otherwise it will easily lead to a crisis of confidence. In January this year, among the top ten public opinion hotspots of consumer rights protection in 2019 released by China Consumers Association, the challenge of rights protection brought by the new consumption scene represented by "live stream economy" attracted people’s attention. Some merchants or anchors are suspected of exaggerating publicity and marketing, and "famous products" become fakes, and "good goods" become "parallel imports", misleading many consumers.

　　With the upsurge of "live stream economy", it is even more necessary for major platforms to improve the content audit and credit evaluation mechanism to restrain the behavior of merchants. Supervision and law enforcement departments should strictly crack down on false propaganda, increase the cost of fraud and safeguard the legitimate rights and interests of consumers. For merchants and anchors, honest management can truly seize the slogan and bonus of "live stream economy" and realize their long-term development.

　　In the long run, with the continuous maturity and development of new technologies such as 5G and virtual reality, the value of "live stream economy" in the future is expected to be further highlighted. Insiders pointed out that the "live broadcast" of water testing in traditional industries is not only an expedient measure during epidemic prevention, but also an important step towards the online development trend. Under the new challenges, all industries need to actively embrace changes and cultivate live broadcast paths in line with industrial development in practice.

Tiggo 8 pushes the 2.0T model, is it trying to cover up the failure of 1.6T with a new engine？

Chery automobile has long given users the impression that it attaches importance to the development of technology, but not to product marketing. But in my opinion, it is not the case. Because if the technology is particularly excellent and the product quality is particularly high, it actually doesn’t need too much marketing, and the word-of-mouth will spread slowly.

As for the development of Chery Automobile in recent years, it seems that it has neither done a good job in product quality nor paid attention to marketing. Recently, it was revealed on the Internet that Chery Tiggo 2.0T models will be listed in July. Chery’s approach seems to be somewhat confusing.

[1] Will the Tiggo 8 2.0T model compete with its own moon?

Chery’s 2.0T engine is the best engine with the best technology and power. At present, it has been carried on the moon. It has quite good performance, with a maximum power of 254 horsepower. Originally, the main sales of the moon was the model of 2.0T engine. Some users also chose the star route to the moon for the excellent dynamic performance of this 2.0T engine.

Now, if the Tiggo 8 also uses a 2.0T engine, on the one hand, the power advantage of the exclusive moon will be gone. On the other hand, the difference between Tiggo 8 and Lanyue has become smaller. After the Tiggo 8 is equipped with a 2.0T engine, it is bound to increase in price. Then the current poor sales situation of Lanyue will continue to worsen.

The difference between Tiggo 8 and Lanyue seems to be only the difference in size.

[2] The complaints of Tiggo 8 users about the 1.6T engine are very high.

Recently, we learned from the car quality website that the number of complaints from users about Chery Tiggo 8 1.6T engine is still relatively high. The main reason for the complaint is that the engine is abnormal, the motivation is shaking, and it is impossible to speed up. Most of them are concentrated in 2019 and 2020 models.

Users complained that the engine of the vehicle was shaking, the accelerator was not accelerated, and the speed of the dashboard was disordered. This problem suddenly appeared during driving. It was detected for the first time and said that it was ok. It reappeared at high speed. This car has serious quality problems, which can be said to be driving with life. I hope the manufacturer can solve it completely.

Although Chery Automobile has special confidence in its own engine, it has officially announced a lifetime warranty for all models of engines. Therefore, if Chery’s car has engine quality problems, it can be repaired free of charge.

At present, the main model sold by Chery Tiggo 8 is this 1.6T turbocharged engine, so in the case of high complaints from users of this engine, it is not excluded that Chery Automobile wants to replace this 1.6T engine with an updated 2.0T engine.

In fact, for users, what they want most is a durable and reliable engine, rather than an engine with strong performance but frequent failures. Even if the official still promotes the free warranty, the new attraction to users is not so great. Because users can’t afford the time cost, no one wants to go to the 4S shop for maintenance every day.

In fact, if the engine of any car is replaced, it can be regarded as a major change. And at present, the competition of SUV in China market is very fierce. Haval H6, Changan CS75plus, which are evergreen trees with very high sales, are in the front. Later, powerful competitors such as Changan UNI-K and Geely Xingyue L came from behind.

Chery has always been very dependent on Tiggo 8, which has contributed most of its sales. Even the later launch of the Star Way to the Moon failed to surpass Tiggo 8 again. Then, whether the Tiggo 8 can pull Chery again in sales volume after replacing the 2.0T engine depends on the market performance of the Tiggo 8 2.0T.

The result of the public bidding for the Second Affiliated Hospital ＂parking service＂ came out： 28.8 yuan, 11.2 yuan lower than the original.

　　Wenzhou Net News The "parking service" of the Second Affiliated Hospital of Wenzhou Medical University served to discuss with the University of and ushered in a successful conclusion. Yesterday, the Second Affiliated Hospital of Wenzhou Medical University and Yuying Children’s Hospital held the second inquiry meeting for driving service, and conducted on-site bidding for "parking service". Seven automobile service companies in Wenzhou participated in the bidding. After qualification examination and on-site bidding, according to the principle of lowest quotation, Wenzhou Huibo Driving Service Co., Ltd. finally won the bid with a quotation of 28.8 yuan, which was much lower than the original one-time driving fee in 40 yuan.

　　Seven companies bid for the lowest price of 28.8 yuan to win the bid.

　　Previously, the "parking service" service in the Second Affiliated Hospital of Wenzhou Medical University attracted different voices, and the hospital entrusted our newspaper official to initiate a vote, and the public decided whether to keep the service. According to the voting results, more than 60% of the adults are in favor of retaining it, but many netizens have put forward demands such as reducing prices and ensuring that parking is not compulsory.

　　Based on the opinions of the public, the hospital decided to keep the parking service and invite public tenders. On August 10th this year, the "Notice of Inquiry for Driving Service Project in the Headquarters of the Second Affiliated Hospital of Wenzhou Medical University" was published online and accepted for registration. According to statistics, a total of 10 automobile service companies signed up in the early stage.

　　At yesterday’s bidding meeting, seven companies including Wenzhou Huibo Daidai, Wenzhou Gaohong Automobile Service Co., Ltd. and Wenzhou Chaohong Automobile Service Co., Ltd. attended the bidding.

　　Personnel from the departments of discipline inspection and supervision, security department and procurement of the hospital joined hands with the traffic police and the street to form an inquiry team to examine the qualifications of seven companies, including registration in People’s Republic of China (PRC), with independent legal personality; It has the business scope of driving service management; There are no major illegal records in business activities in the past three years. All seven companies are eligible for bidding.

　　According to the requirements, the maximum price of parking fees (including parking fees) is quoted as 40 yuan/car/time. Judging from the results of bidding on the spot, seven companies offered the highest price in 35 yuan, while two companies offered lower prices than 30 yuan, one was Wenzhou Yunsu Automobile Management Service Co., Ltd. at 28.5 yuan and the other was Wenzhou Huibo Daidai Service Co., Ltd. at 28.8 yuan.

　　However, the inquiry team found that the quotation documents of Wenzhou Yunsu Automobile Management Service Co., Ltd. and Wenzhou Yangli Parking Management Service Co., Ltd. did not meet the specification requirements, so they were disqualified in the bidding process. Finally, after the evaluation of the inquiry team, Wenzhou Huibo Daijia Service Co., Ltd. won the bid with 28.8 yuan. Wenzhou Chaohong Automobile Service Co., Ltd. and Wenzhou Chejue Automobile Decoration & Beauty Co., Ltd. both quoted 30 yuan, and after on-site lottery, they became the second and third successful bidders respectively.

　　7-day publicity without objection Huibo will be stationed on behalf of the driver

　　The hospital said that after the bidding, the hospital will publicize the bidding results online. After the 7-day publicity period, if there is no objection, the hospital will sign a contract with Wenzhou Huibo Daidai Service Co., Ltd., which will be stationed in the hospital to provide "parking service" service. At that time, Wenzhou Yangli Parking Management Co., Ltd., which provided parking services during the trial operation, will officially withdraw. The hospital also said that if the winning bidder gives up, the second winning bidder will make up for it.

　　The person in charge of Wenzhou Huibo Daidai Service Co., Ltd. surnamed Chen told the reporter that the company was established in 2014. Before that, its business was limited to parking management, and "parking service" was the first time involved. "The quotation of 28.8 yuan, on the one hand, is that we have just started this business, hoping to start the signboard, and on the other hand, we hope to make the public benefit."

　　For this quotation, the person in charge of Chen calculated the account for the reporter: parking fee 10 yuan, parking service fee 10 yuan, plus insurance and labor management fees, the cost is about 25 yuan, and the profit brought by each car is 3.8 yuan. According to the person in charge, the company will immediately contact the parking lot with free parking spaces around the hospital, and allocate about 15 drivers, which is expected to serve 200 cars every day.

　　Article 12 service commitment to ensure citizens’ independent choice

　　According to the procurement requirements, parking service service providers must comply with 12 service requirements. These include: no mandatory driving; Do not take the initiative to attract customers; Do not encroach on hospital parking spaces; Provide charging vouchers to the clients; The winning bidder purchases "driving liability insurance" and so on.

　　The hospital said that once the winning bidder is found to be charging illegally, it will be given certain punishment.

　　At present, the electronic display screen has been installed at the gate of the Second Affiliated Hospital of Wenzhou Medical University. Through the screen, citizens who come to the hospital can see the real-time number of remaining parking spaces in the hospital. On this basis, the hospital will also add a sign of "voluntary parking service" in a conspicuous position to remind citizens who drive for medical treatment that they can choose this service freely and independently.

　　The price reduction is applauded and praised for doing practical things for the people.

　　After the tender results were released, the price reduction attracted a lot of netizens’ praise.

　　Netizen "E+, only a little knowledge": 28.8 yuan, acceptable, like it.

　　Netizen "born Hu": It is convenient for the masses to see a doctor and solve the problem of parking difficulties. Praise one.

　　Netizen "from the farm": I use my mind for the people and like it.

　　Wang Meifeng, member of the Citizens’ Monitoring Group: parking service has dropped from 40 yuan to 28.8 yuan, which really benefits the public and is a great good thing to serve the people. For the installation of electronic display screen at the hospital gate, the reservation of parking service and public bidding, these measures of the hospital have reached the hearts of the masses. I hope that the successful bidder can strictly abide by the rules and let the citizens choose according to their wishes.

　　Source: Wenzhou Daily

　　Reporter: Sun Dan Yu

Many places rehearse the Spring Festival Evening, and now the subject is three dances. Netizen： The hanging heart is dead.

According to many domestic media reports, many rehearsals for the Spring Festival Evening in 2024 flowed out, and a group of actors danced the Divine Comedy "Subject 3" on the stage. In this regard, netizens said that "what is coming is still coming" and "the hanging heart is finally dead."

Since November last year, subject three has become popular all over the network, twisting its hips and waving its hands, making small strides, and matching it with BGM, a "Jianghu smile". This coherent action is impressive.

On Tik Tok, a short video platform, the topic of "Dance of Subject III" has attracted millions of participants, reaching more than 8 billion times. Not only netizens in China, but also men, women and children from overseas are impressed by the magical dance steps of "Subject III".

Wandering stars

Polls and American media： The American people are ＂dissatisfied＂ or even ＂distrustful＂ of the country.

Cctv news(Reporter Xu Yeqing): Recently, "Delta" swept across the United States. According to the data of the Centers for Disease Control and Prevention (CDC), at present, there are nearly 130,000 new cases in the United States every day. At the key point of epidemic prevention, the American people gradually showed "dissatisfaction" with the country, and even a "crisis of trust" appeared.

Worried about the deterioration of the epidemic: the American people are more dissatisfied with the country.

According to a report released by Gallup, an authoritative polling agency, with the surge in confirmed cases of COVID-19 in the United States, American people’s satisfaction with the United States dropped to 23% this month, down by 7 percentage points from the previous month, which is the lowest value since Biden took office as President of the United States.

American people’s satisfaction with the United States fell to 23% (Source: Gallup)

At the beginning of 2021, American people’s satisfaction dropped to the lowest level (11%) in 10 years. According to Gallup’s analysis, this was due to the dual influence of "COVID-19" and "thugs rushing into Congress". With the relief of the epidemic in the United States, satisfaction began to rise gradually, and at the same time, Americans’ attention to "COVID-19" fell to the lowest point (8%) since statistics were available.

In August, 26% of American adult respondents believed that "COVID-19" was the primary problem facing the United States (Source: Gallup).

However, the good times didn’t last long. The "Delta" epidemic caused the number of confirmed cases in the United States to surge in early July, and people’s satisfaction declined one after another. The "COVID-19" once again became the "most urgent issue" considered by the American people.

The number of hospitalizations and deaths is "far ahead": the elderly are reluctant to vaccinate because of "distrust"

It is understood that at the end of the Gallup poll, many hospitals in the United States were almost "full". According to data from the US Department of Health and Human Services, as of August 12, about one-fifth of ICU beds were occupied.Over 95%. According to the data released by the US Centers for Disease Control and Prevention, it is not difficult to find that the total number of hospitalized patients over the age of 65 far exceeds that of the younger group.

The number of people hospitalized for "COVID-19" in the United States at all ages (Source: CDC)

In addition, according to the data of the US Centers for Disease Control and Prevention, since the outbreak, the vast majority of patients who died of "COVID-19" are over 65 years old. David Dowdy, an epidemiologist of infectious diseases at Johns Hopkins University, said that although the proportion of young people who have not been vaccinated has increased recently, older people are at greater risk of death. According to US media reports, there are still some elderly people in the United States who are not vaccinated — — Especially in the southern and western mountainous areas, the elderly who are not fully vaccinated account for more than 10% of the total population.

Most people who died in "COVID-19" were over 65 years old (Source: CDC).

Why are these elderly people still not vaccinated in time and put themselves in a "high-risk" environment with no beds and easy death? Public health experts said that apart from the fact that it is difficult to get vaccines in some rural areas, it is still a problem to get the first dose of vaccine for the elderly in the United States, because people who really want to get vaccines have already been vaccinated.

"We are really trying to get them vaccinated," said Molly Howell, director of immunization at the North Dakota Department of Health. Health officials in her area have sent letters to all unvaccinated elderly people in the state, but "people seem to lack trust in public health and the government, even in medical professionals."

BYD Han opens pre-sales： starting from 240,000 yuan for EV and 230,000 yuan for DM.

　　A few days ago, BYD’s heavy new car in 2020 officially opened for pre-sale. The new car only launched pure electric and plug-in hybrid power, and no longer provided the conventional fuel version. Among them, the comprehensive cruising range of Han EV can reach 550-605km, and the pre-sale price after subsidy is 240,000-280,000 yuan; Han DM may only have a three-engine hybrid four-wheel drive luxury model in the early stage, and the pre-sale price after subsidy is 230,000 yuan.

　　At the same time, BYD also announced Han’s car purchase privileges, including the first owner’s lifelong free routine maintenance (non-operation), the first owner’s 72-hour free parking at the airport, replacement subsidies and so on. What is more attractive is that BYD also provided a "black technology gift" for Han users, including a black technology package worth 20,000 yuan, contactless distribution, external discharge and DiPilot remote control driving.

　　Vehicle introduction

　　Byd Han can be described as a real new energy medium and large luxury car. Highlights of the new car include innovative "Dragon Face" design, luxurious interior modeling, Dilink3.0 vehicle system, "Blade" lithium iron phosphate battery, DiPilot intelligent driver assistance system and so on.

　　As a pure electric vehicle, Han EV has no heat dissipation requirement of fuel engine, and its front face structure cancels a large area of black grille and adopts BYD’s "EV Dragon Face" closed front face shape. The long and narrow headlight group is connected by a metal decorative strip, which looks like a dragon, exquisite and smart. The "dragon beard" in the center of its face connects the "dragon crystal" composed of LED headlights on both sides in series, and the closed integrated front face design is the most eye-catching place of Han EV.

　　The side of the car body uses a smooth arc to outline the slip-back car body shape, and the powerful waistline extends from the back door to the rear of the car in an upward posture, making the whole side look like a sense of sight that is ready to go. Close to the shape of the four-door coupe and the "dragon ridge" design of the sliding roof and short tail compartment, it has strong visual characteristics. With the concealed door handle design, the airflow direction that fits the car body is strengthened, and the eddy current on the side of the car is effectively reduced. According to BYD official data, Han’s drag coefficient is only 0.233Cd, reaching the top level of global production cars.

　　In terms of size, BYD Han EV has a body size of 4980/1910/1495mm and a wheelbase of 2920mm, and is positioned as a medium-sized B-class sedan.

　　BYD Han EV has added NFC sensing to the left front rearview mirror. The new car will support NFC card unlocking and mobile phone inductive unlocking like Model 3. BYD, which does not need to carry car keys at all, is very close to us.

　　In the rear part, BYD Han EV uses a flatter and wider tail shape, and the slip-back tail with a new style of "Dragon Claw" taillights shows a good texture. In addition, BYD Han simulated the design modeling of duck tail by using animal bionics, which not only presented elegant lines for vehicles, but also provided downward pressure for vehicles, realizing the integration of design and high performance.

　　The acceleration time of Han EV driven by dual motors is only 3.9 seconds.

　　BYD Han EV will provide two color matching styles of interiors. The black and red matching looks very young and combative, while the black and brown matching can be very stable, reflecting a more luxurious texture.

　　In design, the interior of Han EV adopts "embracing" design, and the front and side of the cockpit are surrounded by a continuous curve to surround the whole driving area. The design of the whole instrument panel abandoned rational straight lines and replaced them with rich and coherent curves and surfaces. Compared with the dynasty series products that took the popular route before, BYD Han, which faces the high-end market, is more exquisite and luxurious in interior design.

　　There is little difference between the full LCD instrument style and the models currently on sale, but the resolution is improved and the display effect is more delicate.

　　The same rotatable central control suspended large screen is equipped with the latest Dilink 3.0 intelligent car machine system. The new system is more concise in UI interface design and has a better interactive logic experience.

　　The brand-new shift lever area has a very regular shape, and the overall material is bright black piano paint. The texture of the roller is also in place, and the luxury and texture have the taste of the flagship model.

　　BYD Han EV will also be the first BYD vehicle equipped with advanced driver assistance system. The new DiPilot is composed of DiTrainer and DiDAS, in which DiDAS includes automatic emergency braking assistance system, forward collision warning system, adaptive cruise, one-lane integrated cruise, traffic jam assistance, lane departure warning system, lane keeping system, blind spot monitoring, automatic parking, panoramic image, remote driving and other functions, which is equivalent to a standardized advanced driver assistance system. It is worth mentioning that among these functions, APA automatic parking is the first time to be applied to BYD Han models.

　　BYD Han EV has two power versions to choose from. The dual-motor version of BYD Han EV has a front motor with a maximum power of 163kW and a maximum torque of 330N·m, a rear motor with a maximum power of 200kW and a maximum torque of 350N·m, a maximum speed of 185km/h and an acceleration time of only 3.9 seconds per 100 km. The single-motor version is equipped with a front-mounted permanent magnet motor with a maximum power of 163kW, with a torque of 330N·m and a maximum speed of 185 km/h..

　　At the same time, all the "blade" batteries used by BYD Han EV have been replaced by Ferrous lithium phosphate materials, and CTP has been designed without modules, with an energy density of 140Wh/kg. The NEDC comprehensive cruising range of the dual-motor model is 550km, and that of the single-motor model is 605km, which is BYD’s first pure electric vehicle with a cruising range of more than 600km.

　　The Han DM equipped with dual-mode three-engine four-wheel drive system retains the traditional grille design in the front face, and the hexagonal large mouth grille looks full of gas.

　　In terms of power, Han DM is equipped with a 2.0T engine with a maximum power of 141kW(192 HP) and a permanent magnet synchronous motor with a maximum power of 180kW(245 HP), with a combined total power of 321kW and a maximum speed of 185 km/h. The power battery continues to use ternary materials, and the pure electric cruising range is 81km.

　　Editor’s summary: Compared with the news that the official pre-sale price of 290,000 yuan and the high distribution of online transmission will be around 330,000 yuan, the official pre-sale price released by BYD this time has given many potential users a reassurance. Add in BYD’s usual pricing, which will be slightly lower after the official listing, and the final price of Han may be pleasantly surprised.

　　As a model with the front PK of Tesla Model 3 and Tucki P7, BYD Han is the finale, and has a subsequent advantage in pricing (not counting Tesla’s leek-cutting pricing strategy). And there are as many as eight models in the price range of Tucki P7 from 229,900 to 349,900 yuan, which is a bit messy to tell the truth. BYD is more mature and advanced in brand and technology than Tucki. Although it is not as hot as Tesla, Han, who is positioned as a B-class car, is definitely better than Model 3 in practicality and space. We are still looking forward to Hanergy bringing some changes to BYD in 2020.

　　Author: Yang Bo

Li Jiaqi and Viya have brought MCN back to the forefront, and traditional media has many advantages.

Special feature of 1905 film network　On April 15th, before and after "Youth Poetry Club", which was broadcast live by the film channel, the host Lan Yu made two live broadcasts in Aauto Quicker with the theme of interactive poetry reading. This two-hour interactive live broadcast has accumulated more than 15 million viewers and nearly 8 million likes, and sent many signed photos of stars to netizens.

In addition to interactive live broadcast, the movie channel also lays out short video content production and other fields. Official accounts such as Media Center, CCTV6 Movie Channel, China Movie Report and 1905 Movie Network have all settled in short video platforms such as Aauto Quicker and Tik Tok.

Remember to pay attention to our Tik Tok and Aauto Quicker.

Not long ago, from the first opening of "Xiao Zhu Pei Qi" to the fact that no one could "ancestral blue" me and "Xia Dan", the cumulative amount of goods brought by CCTV news "Thank you for spelling a bill for Hubei" twice exceeded 100 million yuan. This makes people see that the traditional media layout has great potential in MCN field.

To put it simply, MCN is an organization or company that helps contractors to continuously export and realize content. In 2019, Li Jiaqi and Viya, two elder brothers and sisters in the e-commerce live broadcast industry, came out of the circle, making the concept of MCN popular again. Since the second half of 2019, traditional media such as CCTV, Hunan Entertainment Channel, Zhejiang Satellite TV and Changsha Radio and Television have accelerated their layout in the MCN field and settled in platforms such as Aauto Quicker.

Li Jiaqi sells goods live.

The general image is good, the communication ability and camera sense are strong, and they usually have professional qualities in a certain field, which makes it easier for TV hosts to become masters of goods. Sufficient talent pool and differentiated professional content production team make the traditional media layout MCN have obvious innate advantages.

MCN heavy upper air inlet

The MCN model originated from the mature foreign economic operation in online celebrity, and its essence is a multi-channel network product form, which combines PGC (professional content production) content, and with the strong support of capital, ensures the continuous output of content, thus finally realizing the stable realization of business.

In 2009, a group of YouTube channel owners announced the establishment of a content alliance, forming the first generation of MCN. In 2014, Disney bought MakerStudio, one of the largest content producers on YouTube with about 400 million subscribers, at a valuation of $500 million. This move is considered to be a great success of MCN content manufacturer model in the industry.

With the diversification of online content in China, MCN was introduced to the China market in 2016. With the diversification of content platforms, MCN is divided into short video MCN, e-commerce MCN and live MCN according to different contents. Papi Tube with Papi sauce IP as the core is one of the earliest known short video MCN, and Shanghai Meiwan Technology Company signed by Li Jiaqi is one of the representatives of current e-commerce MCN. Due to the diversity of content, it is more inclined to distinguish MCN by "selling goods or advertising".

Papi tube with papi sauce IP as the core

In May 2017, Weibo released the Weibo Vertical MCN Cooperation Plan, which opened nearly 50 vertical fields such as drama, military affairs, law, real estate, humanities and arts for institutions to settle in for the first time. In 2018, almost all the head platforms such as Tik Tok, Aauto Quicker, Xiaohongshu, Netease, JD.COM and Taobao announced their respective platforms’ MCN strategies and cooperation methods.

According to Crowley’s statistics, in 2018, the number of MCNs in China has exceeded 5,000, and more than 90% of network celebrities have signed contracts with MCNs, and the output content accounts for more than 60% of the traffic of mainstream platforms. Due to the amazing liquidity and non-replicability of Head online celebrity, capital began to lack confidence in this business model.

In April 2019, as the first MCN in China to go public in the US, Ruhan’s listed share price broke on the first day, and its opening price fell by 37%, which is the best portrayal. On August 29th, 2019, Ruhan’s second-quarter financial report showed that the GMV (total turnover, including paid amount and unpaid amount) of the company in this quarter was 758 million yuan, and the number of online celebrity signed contracts increased to 133 by June 30th, 2019. Among them, online celebrity GMV of the three heads headed by Zhang Dayi reached 369 million, accounting for 48.6% of the total.

In the second half of 2019, with the appearance of two live e-commerce anchors, Li Jiaqi and Viya, MCN returned to the forefront. Li Jiaqi’s cooperation with film stars such as, etc. to buy tickets for movies with goods has become a hot topic.

Capital’s investment interest in MCN institutions has been aroused again, and some marketing and film companies have laid out MCN fields one after another. On January 15th, 2020, New Culture, a A-share listed film company, announced that it had signed the Strategic Cooperation Framework Agreement with Shanghai Meiwan Technology, a Li Jiaqi signing company, and its share price went up and down for several consecutive days, receiving a letter of concern from the CSRC.

According to enterprise survey data, there were 908 companies involved in "e-commerce live broadcast/short video/game live broadcast/online celebrity /MCN" in China in 2019, and the number of such registered companies was 241 from January to March 2020, an increase of 123% compared with the first quarter of 2019.

The gradual maturity and stable development of e-commerce live broadcast means that MCN has a more direct and stable realization path. In this context, since the second half of 2019, CCTV, Hunan Entertainment Channel, Zhejiang Satellite TV and Changsha Radio and Television have all accelerated their layout in the MCN field. This CCTV news live broadcast with goods is also a practical "exercise" for the layout of traditional media in this field.

What are the advantages of traditional media?

At the Media Innovation Summit in 2019, Li Zhihua, director of entertainment channel of Hunan Radio and Television Station, revealed that the channel predicted that the revenue of MCN of radio and television would exceed that of traditional TV advertising in 2020, accounting for over 50%. This is mainly due to the inherent "genetic" advantages of the traditional media layout MCN field.

Media people born in training know better what the audience needs. As one of the founders of the famous short video MCN organization Papitube (organization name), Jiang Yilei (real name of Papi sauce) graduated from the director department of the Central Academy of Drama. The reason why this beautiful and intelligent woman is popular is that her short video content is closely following social hotspots, which is easy to cause emotional resonance of the audience. In terms of content talent reserve, traditional media such as TV stations have obvious advantages.

In terms of content types, TV stations have different column groups, and the coverage can be subdivided into multiple vertical fields. For example, at present, Hunan Entertainment MCN has 261 talents, involving maternal and child, beauty and other industries.

It is understood that the Tik Tok account of Hunan Satellite TV host and producer "Zhang Dandan’s Parenting Classics" has reached 4.034 million fans, and the cumulative number of likes has reached 10.635 million, with a monthly revenue of about one million. Mango Super Media, backed by Hunan Satellite TV, said in the 2019 annual performance report that it will implement the "Big Mang Plan" and build KOL and MCN matrices.

At present, it is difficult to maintain high-quality content output, which has become the weakness of many short video MCN. As a professional production organization, the content quality of TV station MCN is relatively high and can maintain a certain continuity. The TV host has a good image, a strong sense of expression and camera, and a general professional quality in a certain field, which makes him more qualified to become a network celebrity. In 2019, CCTV Boys became a frequent visitor to Weibo Hot Search and successfully entered the ranks of KOL. Not long ago, the "Xiao Zhu Pei Qi" public welfare live broadcast made netizens shout "Stop it, don’t grab online celebrity’s rice bowl again."　

At present, all major platforms welcome the entry of media numbers, which is also a good time for traditional media to enter MCN. Yu Jingzhong, vice president of Aauto Quicker Science and Technology, once said: Video+live broadcast is the natural advantage of radio and television media. The platform welcomes such institutions to settle in, and will provide three support measures: content training, traffic support and commercialization empowerment.

How to enlarge its own advantages, make up its shortcomings faster, and explore a set of mature and feasible operation modes has become a common thinking question in the field of traditional media layout MCN. In addition to economic benefits, whether the social benefits of traditional media can be amplified through this layout is more worthy of attention.

Cross-border online gambling： the gambling chain is increasingly concealed and uses ＂black ash production＂ to transfer funds.

Recently, Chery Group released the latest sales report. In October, Chery Group sold 88,000 cars. Among them, the sales volume of Chery Automobile reached 54,602 vehicles, up 35.2% year-on-year and 29% quarter-on-quarter, maintaining double growth year-on-year and quarter-on-quarter for five consecutive months, and setting a new monthly sales volume this year.

Behind the surge in sales, it is mainly due to the substantial improvement of product strength and intensive cultivation in channels.

In terms of products, under the empowerment of the system, Chery Automobile can innovate at a faster speed, expand the product width and further enhance its radiation ability to market segments.

In October, in order to further expand the circle, Chery launched the Tiggo 8PLUS with more luxurious configuration and higher comfort based on the marketing strategy of "big single product combination boxing". Tiggo 8PLUS is positioned as a "luxury land flight cabin", and it has formed a "flagship double explosion" with Tiggo 8 less than one month after its listing. While meeting the diversified and quality travel needs of consumers, it has demonstrated its strong product strength and market vitality with a sharp knife effect of 1+1>2.

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Tiggo 8 PLUS

The data shows that in the past October, the sales volume of all Tiggo products headed by Tiggo 8PLUS exceeded 40,000 units, reaching 40,702 units, up 58% year-on-year and 30.5% quarter-on-quarter.

Among them, the sales volume of Tiggo 8 series was 16,399 vehicles, up 24.7% year-on-year and 28.4% quarter-on-quarter; The new generation of Tiggo 7 sold 8035 vehicles, an increase of 842% year-on-year and an increase of 18.7% quarter-on-quarter; The sales volume of the new generation Tiggo 5x was 9,921 vehicles, up 27.8% year-on-year and 28.5% quarter-on-quarter. Tiggo 3 series sold 6,347 vehicles, up 61.3% year-on-year and 65.2% quarter-on-quarter; Arrizo series products sold 7,917 vehicles, up 19.1% from the previous month.

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A new generation of Tiggo 8

In addition to products, Chery’s sales can outperform the general trend against the trend, and it also benefits from the stable quantity and heavy quality in the channel. Since the beginning of this year, due to the "double attack" of the epidemic impact and the market downturn, the automobile industry as a whole is facing a test. In the face of the severe market environment, Chery Automobile quickly "restarted", which not only outperformed the overall sales, but also expanded its network against the trend. In October, Chery joined forces with 100 cities and 100 stores across the country to open and expand rapidly.

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Chery Automobile’s "100-store Opening and 100-city Linkage"

In addition, in order to better help the sales sprint in 2020, Chery Automobile has also formulated a new channel development strategy centered on the four paths of "cloud, terminal, new retail and new experience".

Specifically, in the cloud, Chery has built a "smart exhibition hall", which integrates the existing public and private domain traffic, establishes the unique ID of users, forms a customer data center, and provides convenient services to users directly through VR, AR, intelligent voice and other technologies, and seamlessly integrates with the offline exhibition hall to improve the empowerment efficiency.

At the terminal, Chery has comprehensively promoted the "Thousand Stores Quality Project", implemented the "Double Engine Drive Plan" and the "Super Deep Sea Plan", and achieved double improvement in the number and quality of channels. It is estimated that the scale of the first network and the second network will reach 2,000 this year, an increase of 11% year-on-year.

In terms of new retail, Chery integrates financial, car loan, insurance and other resources, builds self-operated and cooperative channels, and realizes online scenes such as customer gathering, sales and finance with the help of technical means to create a new digital retail platform for Chery. At the same time, product model big data is established to customize products that meet users’ needs, and online and offline customer sales are carried out through multi-information antenna extension and multi-scenario sales channels to realize global marketing.

In terms of new experience, Chery upgraded the four modernizations of "purchase experience scene, core selling point visualization, refined service process and online sales behavior" around invitation, test drive and transaction, creating a brand-new surprise experience for customers.

In 2020, for Chery Automobile, it will be a year full of challenges and a year of comprehensive strategic transformation. Facing the dual pressures of economic and market downturn, Chery has made breakthroughs in products and channels. Next, with the continuous efforts of products and channels, I believe that in the remaining two months of 2020, Chery’s sales will continue to maintain good results and set a new record again.

Haikou Volvo S60 price cuts hit! The special price is 224,900, so act quickly.

According to [car home Haikou Preferential Promotion Channel], preferential activities are currently under way. The starting price of this luxury car in Haikou area is 224,900 yuan, and the highest discount amount reaches 88,800 yuan. If you are looking for a high-quality luxury car, Volvo S60 definitely deserves your attention. Please click "Check the car price" in the quotation form to get more detailed preferential information and strive for higher discounts.

Volvo S60 is a classic medium-sized luxury car, with simple and generous design and elegant overall style without losing the sense of strength. The front face design is unique, the air intake grille adopts the classic Volvo family design, and the straight waterfall chrome-plated decorative strip and the large Volvo LOGO make people recognize its identity at a glance. The body lines are smooth, and the shapes of the front and rear are exquisite, showing a simple and lively style as a whole. The waistline on the side of the car body is smooth and powerful, the window lines are simple, the roof lines are smooth, and the overall shape is very beautiful. In addition, Volvo S60 also uses the unique "Raytheon Hammer" LED headlights, which are unique in shape and very eye-catching when driving at night. In a word, the design of Volvo S60 is simple and luxurious, which makes people feel its high quality and excellent craftsmanship at a glance.

Volvo S60 is a medium-sized car, with a body length of 4778mm, a width of 1850mm, a height of 1437mm and a wheelbase of 2872 mm. It has a relatively slender body proportion and beautiful side lines. The front and rear wheel tracks are 1600mm, which is 225/50 R17 in tyre size and 225/50 R17 in tyre size. The car side lines are simple and smooth, and the rim style is fashionable and atmospheric, showing the elegance and exquisiteness of Volvo brand. At the same time, the moderate height of the car body is not only conducive to the full use of the interior space, but also brings better handling performance and comfort.

The interior design of Volvo S60 is simple and generous, adopting Nordic style, giving people a comfortable and warm feeling. The steering wheel is made of leather, which provides manual adjustment up and down and back and forth, so that the driver can easily find the most comfortable position. The 9-inch central control screen has a large size and is equipped with a voice recognition control system, which can control functions such as multimedia system, navigation, telephone and air conditioning, which is very convenient. In addition, the front and rear rows are equipped with Type-C and USB interfaces, which are convenient for passengers to charge. The seat is made of imitation leather. Both the main seat and the auxiliary seat can be adjusted back and forth, height adjustment and lumbar support. The driver’s seat is also equipped with electric seat memory function. The front seats also have heating function, which makes drivers more comfortable in cold weather. Generally speaking, the interior design of Volvo S60 pays great attention to details and comfort, which provides a good experience for drivers and passengers.

Volvo S60 is equipped with a 2.0T 197 horsepower L4 engine with a maximum power of 145 kW and a maximum torque of 300 N m.. This engine is matched with the 7-speed wet dual-clutch gearbox, providing smooth acceleration and efficient power output. The engine adopts advanced technology to ensure low fuel consumption and excellent performance. Both urban driving and high-speed cruising can provide sufficient power reserve. At the same time, the engine also has excellent reliability and durability, providing drivers with a safe driving experience.

In the eyes of car home car owners, the appearance of Volvo S60 is its most attractive place. "The appearance of the Volvo S60 is very beautiful. It is attractive at first sight, and it is calm and atmospheric," he commented. Undoubtedly, the design of Volvo S60 is its most impressive point. Whether it is the unique front face design or the smooth body lines, it shows Volvo’s exquisite craftsmanship and pursuit of details. And this kind of design has become a favorite of car owners, which makes them feel confident and proud when driving Volvo S60. Whether it is a daily commute or a business trip, the appearance of Volvo S60 can attract the eyes of countless people and become a beautiful landscape on the street. Therefore, the design of Volvo S60 is undoubtedly one of its biggest selling points, which makes car owners fall for it.

Jinan Tiggo 8 significantly reduced the price, with a discount of 20,000! just this once

In the promotion channel of Jinan, car home, we are pleased to announce that Chery is carrying out limited-time promotions! As a much-watched SUV, the starting price of the Tiggo 8 is only 89,900 yuan, and the highest discount can reach 20,000 yuan. This preferential activity covers Jinan area, which brings excellent opportunities for consumers to buy cars. If you want to know more about the discount details and get a higher discount, please click the "Check Car Price" button in the quotation form and act quickly!

Tiggo 8 is a stylish SUV. The front face design adopts a unique lattice air intake grille. With sharp headlights and streamlined body lines, it presents a strong visual impact. The overall style of the car body is tough and powerful, and the lines are smooth, creating a strong sense of movement. At the same time, the Tiggo 8 also adopts the popular suspended roof design to make the whole car look more fashionable and dynamic. The chrome trim and double waistline design on the side of the car body highlight the exquisiteness and sportiness of the Tiggo 8. Generally speaking, the design of the Tiggo 8 is excellent, and it is a model with great personality and fashion sense.

Tiggo 8 is a medium-sized SUV with a body size of 4700mm, a width of 1860mm, a height of 1746mm and a wheelbase of 2710mm, which provides spacious interior space for passengers. The car side lines are smooth, with the front tread of 1582mm, the rear tread of 1604mm, the front tread of 235/55 R18 in tyre size and the rear tread of 235/55 R18 in tyre size.

The interior design of Tiggo 8 is simple and elegant, with black and silver color scheme, creating a noble and fashionable atmosphere. The steering wheel is made of leather material, which makes it feel comfortable. At the same time, it also supports manual adjustment up and down and back and forth, so that drivers can find the driving posture that suits them best. The size of the central control screen is 10.25 inches, with clear display and simple and convenient operation. The front seat is made of imitation leather. The main seat supports front and rear adjustment, backrest adjustment and height adjustment (2-way), and the auxiliary seat supports front and rear adjustment and backrest adjustment. At the same time, it is equipped with heating function to provide drivers with a more comfortable driving experience. The rear seats can be tilted in proportion, which increases the practicability of the vehicle. In addition, the front and rear rows are equipped with USB and Type-C interfaces, which is convenient for passengers to charge. Generally speaking, the interior design of Tiggo 8 is both comfortable and practical, which brings a good driving experience for drivers and passengers.

The Tiggo 8 is equipped with a 1.5T 156 horsepower L4 engine with a maximum power of 115kW and a maximum torque of 230 N m. It is equipped with a 6-speed manual transmission, which brings abundant power and passionate driving experience to drivers. The high efficiency and excellent responsiveness of the engine make the Tiggo 8 perform well in cities and highways, and it can be easily competent in daily commuting or long-distance travel. At the same time, the engine also has excellent fuel economy, making your driving more worry-free and money-saving.

In the evaluation of the owner of car home, we can see that he spoke highly of the appearance of the Tiggo 8, indicating that the appearance is attractive, especially the black is classic, and the design of the headlights is reasonable, which adds to the domineering appearance. This fully shows the outstanding performance of Tiggo 8 in design, which is believed to be one of the reasons why many consumers choose Tiggo 8. It is worth mentioning that in addition to the appearance, the Tiggo 8 also has excellent performance in interior, power and control, and is a very recommended model. If you are looking for an SUV with atmospheric appearance, excellent performance and high cost performance, you may wish to consider the Tiggo 8. I believe you will not be disappointed.

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月度归档 2024年5月18日