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Original old artist jiuhang

When it comes to "pineapple", Cantonese people will definitely think of Xu Wen.

Isn’t it? Old artists have also written about Zhanjiang County, occupying the title of "the first pineapple county in China" with a 370,000-mu "pineapple sea". But Guangdong has always been a "big pineapple producer". Besides Xuwen, the largest pineapple production base in the country, sweeter pineapples are hidden in the depths of the county, such as Zhongshan Shenwan.

△ Zhongshan Shenwan pineapple. /worm

Compared with the famous Xuwen pineapple, the old artist thinks it is the pineapple in the town that is more worth digging. It is a pity that they are sweet, crisp and slag-free, but they are silent and unknown, hidden under the "pineapple sea"

In Twelve Fronts, Shenwan pineapple in Zhongshan is called "the most rich sweetness". Pineapple is a kind of fruit that can be described as "love and hate" for old artists. What they love is sweetness, and what they hate is that if they eat too much, they will get numb, which is commonly known as "damp heat" in Guangdong. However, Shenwan pineapple is actually called "no need to soak in salt water", sweet and residue-free, and all that is left is the fruit handle, so my spirits come.

Why don’t you go and meet this legendary pineapple yourself?

Shenwan pineapple is absolutely sweet.

Compared with Xuwen, Shenwan pineapple, which grows on the zhongshan town, is much less famous. Not to mention mainlanders, even Cantonese people only know that there are squab, crispy meat carp and Xiaolan chrysanthemum banquet in Zhongshan, but they don’t know that there is Shenwan pineapple.

It’s no wonder that they, after all, Shenwan, a mysterious town, is very remote. Open the map of Zhongshan, and you will find that it is located in the south of Zhongshan City, bordering Modaomen Waterway in the west, and the Xijiang River estuary is just one foot away from tanzhou town to Zhuhai. However, it is precisely because of the geographical characteristics of being close to the estuary, sandy soil and strong sunshine that the old artists are more curious about Shenwan pineapple.

After entering the town, I saw several pineapple stalls without accident, which really deserves to be called "pineapple town".

△ Pineapple stalls can be seen everywhere on Zhongshan shenwan town. /Author for the picture

Although May is not the best time for pineapples, the air in shenwan town still smells sweet of pineapples. For pineapple, a fruit with a long growth cycle (1.5-2 years), local people will plant it in different seasons to ensure that it can be produced all year round.

Shenwan town faces the sea with its back to the mountain, but Yaji Mountain, which is only 300-400 meters above sea level, is the most important pineapple planting area. From the foot of the mountain to the top of the mountain, all kinds of pineapples are densely planted.

The old artist found that no matter in front of the house, on the flat or on the hillside, it can be a place for people in Shenwan to grow pineapples. "The best pineapples grow on the hillside." The farm owner told the old artist, "Although pineapples look ordinary, they are very delicate, and they are only made twice in three years. It takes at least one and a half years for each pineapple to grow to maturity. If you want to taste delicious, you need slope, water, soil and light conditions, but they grow on the mountain.

According to the boss, the pineapple in Yaji Mountain looks rough and yellow, but it is rich in iron. Coupled with the spring water from Yaji Mountain, Shenwan pineapple is so sweet.

△ Pineapples growing on Yaji Mountain. /Author for the picture

If you want to eat sweet pineapple, the more golden the fruit looks, the better. According to tourists from Zhongshan City, in May every year, even the green skin of Shenwan pineapple is sweet, and the sweet smell of pineapple at home can float all over the room. Although pineapples are produced all year round, the best ones are only from May to September.

With aunt’s skillful knife cutting, a complete Shenwan pineapple has been placed in front of us. Just looking at the pineapple with its coat off, you can’t see any difference between the pineapples you eat in peacetime, but before it is served, the smell of pineapple that has poured into your nose tells you that there is something really.

"Soak the pineapple in salt water before eating", which is completely ineffective in front of Shenwan pineapple. It doesn’t even need a bamboo stick. Just grab the small fruit handle and bite it. Oh, my mouth is like a pineapple-flavored perfume, which is sweet to my heart.

△ Shenwan pineapple, ready to eat with the handle.

The boss listened to my compliment, but his face was saddened: "If you had come two months earlier, it would have been so sweet that it could hardly be described." Although I can’t eat the pineapple in May, that bite just now is still the best pineapple that the old artist has eaten this summer.

There are 16 words commonly used in the outside world to summarize the characteristics of Shenwan pineapple: golden flesh, sweet and juicy, rich in honey, crisp and slag-free. Old artists still feel that it is not accurate enough. In Cantonese, it is said that "pineapple tastes like pineapple". Only after eating Shenwan pineapple do you know that this sentence is the highest praise. From the sense of smell, it is rich and fragrant enough, the entrance is sweet, without a trace of acidity, and the juice is full but will not overflow. You can always eat the fruit stalk from the tail without any numbness.

With the pineapple, the town finally appeared.

From "relying on water to draft" to "relying on mountains to eat mountains"

If it weren’t for pineapples, people might know nothing about Shenwan. Indeed, it is just one of the 15 towns under the jurisdiction of Zhongshan, and even Zhongshan locals may "only hear its voice, but not its appearance."

However, it is indeed possible that Shenwan is "blessed by God". It is surrounded by mountains on three sides, with Modaomen Waterway (the mouth of Xijiang River) in the west, with mountains, water and flat land each accounting for one third. It has two islands in the center of the river, Modaodao Island and Zhupai Island. Such a geographical environment is destined to be a natural harbor. According to legend, the place used to be hit by typhoons, and only the ships sheltered here were safe and sound. The boat people thought that there was a god’s shelter, so they built a temple to worship it and called it "Shenwan", which has been used since the town was built.

△ Overlooking Shenwan from Yaji Mountain, mountain, water and flat land each account for one third. /worm

Before planting pineapples, people in Shenwan lived on water. The population of shenwan town is mainly composed of Guangfu people, Hakkas and Yi people. Guangfu people live on the flat land, Hakkas live at the foot of Yaji Mountain, and Yi people live along the Modaomen Waterway. Because it is located at the junction of salt and fresh water at the mouth of the Pearl River, the fishery in Shenwan is very rich. The villagers were born in rivers and seas and lived in boats. Their unique living space closely linked their lives with rivers and seas.

One of the characteristics is that people in Shenwan eat rice worms. The insects in Shenwan are a must in Guangdong, and Qu Dajun recorded in "Guangdong New Talk" that "in summer, when it rains, the insects are born by steaming in the grain … The mature insects in first frost are also ripe. On the twelfth and sixteenth days of the first lunar month, they broke out in the spring tide and floated on the fields. If you take it from the net, the vinegar will be white pulp, filtered with white rice bran and steamed into paste, which will be sweet and beneficial to people and cover the essence of rice. " In the eyes of Shenwan people, insects are plump and rich in protein. No matter whether they are fried with ginger and scallion or baked with rice, they are local specialties.

You know, insects have high requirements for the environment. Nowadays, in the Pearl River Delta, only Zhongshan Shenwan and some beaches in Tanzhou, Zhuhai Doumen and Jiangmen Xinhui can produce insects. It is conceivable how high the soil and water in Shenwan are, and Shenwan people also take "relying on water to draft" to the extreme.

△ There are fewer and fewer beaches in the Pearl River Delta that can produce grass insects. /worm

△ Shenwan Potted Rice Worm.

But don’t forget, water only accounts for one third of Shenwan, and there is another third, mountains.

Yaji Mountain, which is only 300-400 meters above sea level, is the highest peak in shenwan town. Because it looks like a bun on a girl’s head from a distance, it is named "Yaji Mountain". This was an ordinary mountain. It was not until 1915 that Li Guohan, who lived in Peru, brought back a pineapple seed, which made Shenwan, in addition to "relying on water to eat water", have to add a "relying on mountains to eat mountains".

No one could have imagined that the sandy soil mixed with red and yellow in Yaji Mountain turned out to be a good hand in planting pineapples. In the 1920s, Li Guohan planted a new kind of pineapple on the back of the old village at the foot of Yaji Mountain, and with the blessing of mountain spring water, slope and sunshine, the pineapple planted here was extremely sweet, crisp and slag-free. Since then, almost every household in Shenwan has planted pineapples. Today, nearly 3,600 acres of pineapples have grown in this 60.9 square kilometer land in Shenwan.

△ From "relying on water to draft" to "relying on mountains to eat mountains". /worm

The owner of the self-tour farm told the old artist: "In the best time, you can produce 1,500-1,800 pineapples per mu on the sloping land and 3,000-4,000 pineapples per mu on the flat land. After picking pineapples, tourists can also carry out a series of activities such as making pineapple bags and squeezing pineapple juice. "

People in Shenwan are undoubtedly lucky. From "eating by water" (insects) to "relying on mountains" (pineapples), the "mountain and river culture" of Shenwan can best be reflected in this point.

"Hey, a dish of pineapple fried rice."

Pineapple has been rooted in the DNA of Shenwan people, and their lives are inseparable from pineapples of all sizes. In addition to raw food, Shenwan pineapple is also very suitable for cooking, because it is sweet enough and the taste will not be sour. The knowledgeable Cantonese chef will use Shenwan pineapple.

In "Twelve Flavors", Nicholas Tse made a "pineapple and sweet meat" with Shenwan pineapple, which may be a classic dish that every grandmother in Guangdong must master.

△ pineapple meat.

"Sweet and sour pineapple meat" is known as the "rice killer" with its crisp taste. Only those who have eaten it know how hard it is to stop. Dice the pineapple and pork tenderloin, cut the green pepper into pieces for later use, wrap the pork tenderloin with egg white, roll the flour, put it in a hot oil pan, fry it until it turns golden and discolored, take it out, mix a sweet and sour juice, evenly wrap each piece of sweet and sour meat, and finally add the pineapple and green pepper pieces to stir fry together. The sweet and sour fragrance rushes to the tip of the nose, and the mouth is crisp, and the pineapple bite is neither greasy nor "heavy", but it feels like lightness.

Pineapple is not only a pair of "matchmakers" with pork, but also with chicken, duck and beef. The sweetness and sourness of pineapple can just bring out the "freshness" in chicken and duck. Shenwan pineapple chicken and sliced duck with pineapple sauce are even more "interesting".

△ pineapple beef skewers.

But as a city that knows how to eat, how can the old masters in Zhongshan fall into a pattern? Yes, they can also combine pineapple and crispy pomfret to make "crispy pomfret fish balls" and "Shenwan pineapple crispy pomfret". This group of people really only need to put "Zhongshan special" on the public screen.

Unexpectedly, it seems that the two combinations with wide brain holes can really collide with different sparks. "Crispy fish ball" can be regarded as an upgraded version of pine nut fish. First, the crisp fish ball is fried to crisp, and then it is paired with pineapple. When you bite it in one bite, the fish meat is both soft and sour, and it tastes sour and sweet. It is served in half a pineapple, and your index finger moves when you look at it.

△ pineapple+crispy pomfret.

But for supper, the most soothing thing is a dish of "pineapple fried rice". Prepare half a pineapple, dig out the pineapple meat, leave the shell for later use, and then add favorite ingredients such as shrimp, diced meat, eggs, etc. The fried rice out of the pot is clear and golden and attractive, and then put it into half a pineapple shell with the same color, which is a must in terms of flavor and vision.

△ Pineapple fried rice.

In Shenwan, pineapples can be made into dessert snacks in addition to cooking. For example, Shenwan pineapple bag, Shenwan pineapple layer cake, Shenwan pineapple egg, Shenwan pineapple octopus ball, Shenwan pineapple ice …

A pineapple bag with a pineapple is normal in Shenwan. If you meet a freshly baked pineapple bag, and the hot crispy skin bites down, the mouth is full of sweet pineapple granules, which is called "the fairy is hard to return" delicious.

△ pineapple bag with pineapple.

Although the town of Shenwan is unremarkable, there are pineapples in summer and grasses in autumn, which is definitely a "comfortable town on the tip of the tongue". In order to eat pineapple, it’s not a problem to drive, but it’s better to be in May next year.

Huang Jiabao

Where is the best pineapple you have ever eaten?

Editor | Second Uncle

Typesetting | Gloria

Proofreading | Huang Siyun

The pictures in this article are from the Internet.

Original title: "The pineapple in this town, why do you hang the whole country?"

　　Comics/Li Xiaojun

　　● The video price of celebrity blessing is divided into four grades: within 1000 yuan, from 1000 yuan to 3,000 yuan, from 3,000 yuan to 5,000 yuan, and above 5,000 yuan. Artists with the highest bid of 200,000 yuan include Wu Mou, Chen Mou, Tang Mou, etc. The recording time is 10 seconds to 15 seconds.

　　● On the network platform, there is an industrial chain where stars charge by recording blessing videos. On the one hand, individuals and businesses have needs, but there is no star channel. On the other hand, some popular artists need to earn extra money, which is a survival channel for new artists or out-of-date artists.

　　● This kind of behavior itself constitutes a commercial transaction between the star and the object of blessing. The former exchanges money through blessing, while the latter exchanges face or social influence with payment.

　　● Relevant departments should conduct normative guidance on commercial behaviors such as sending videos of blessings by stars, and guide stars to do a good job of screening, instead of acting as "meat horns" for those who violate the law and lose their morality.

　　□ Our reporter Zhao Li

　　□ Intern of this newspaper Wan Peng

　　Recently, a number of stars recorded the video topic of birthday greetings and boarded a hot search, which triggered a heated discussion among netizens. The reason is that the object of the blessing video is suspected to be a member of the North Myanmar fraud family.

　　Subsequently, a number of artists involved recorded videos to apologize to the public. Some artists said that the matter originated from a friend’s entrustment a long time ago, and the blessing video was recorded due to the kindness. Some artists also said that this was the arrangement of the broker, and they did not know the specific use of the blessing video in advance.

　　Star blessing video is nothing new. In recent years, some enterprises and businesses often ask stars to "support the scene", and broadcast the video of the star’s blessing at the opening ceremony, annual meeting, investment promotion meeting and other occasions, and even some individuals broadcast the video of the star’s blessing at wedding and birthday parties.

　　An interview with the reporter of "Rule of Law Daily" found that there is an industrial chain behind the star blessing video, which consists of stars, brokers, middlemen and demanders. The recording price of the blessing video generally ranges from thousands of yuan to 1.2 million yuan.

　　The experts interviewed believe that if the object of blessing is an individual, it cannot be managed as an advertisement under the framework of the current advertising law. If the blessed object is not only an individual, but also directly or indirectly includes goods or services, then it can be considered as an advertisement to be managed and regulated by the advertising law.

　　Selling blessing videos at high prices

　　The order does not include tax and no invoice.

　　"Real-life shooting, refusing to synthesize, full coverage of star network", "10 years of senior agents, no bad reviews" and "first-hand resources, 100% star direct signing".

　　The reporter entered the "Star Blessing Video" on the online e-commerce platform, and the search results showed that all kinds of blessing video services were available.

　　The reporter randomly opened five merchants, and their scores of "baby description", "seller service" and "logistics service" were all above 4.8 points, and they were marked as "high" by the e-commerce platform.

　　In one store named ×× Culture Media, its blessing video service includes 11 categories, such as birthday, New Year, annual meeting, opening, activities, investment promotion and real estate. According to the customer service of the store, the first-line big coffee, second-line stars and online celebrities are matched with high school and low school to meet the needs of different customers.

　　The list provided by customer service to reporters shows that prices and services are divided into different grades. For example, the price of celebrity blessing videos is divided into four grades: within 1000 yuan, from 1000 yuan to 3,000 yuan, from 3,000 yuan to 5,000 yuan, and above 5,000 yuan. Customers can also choose personal services and commercial services for artists, and the corresponding charging standards are also different. Some artists are labeled as "exclusive artists".

　　Among them, artists with the highest bid of 200,000 yuan include Wu Mou, Chen Mou and Tang.

　　According to the reporter’s statistics, the number of stars given by the store is 412.

　　The customer service of the store told the reporter that the recorded copy can be provided by itself or the template can be used, and the length of time is generally 10 seconds to 15 seconds. After determining which artist recorded it, you need to pay first. The fees charged do not include tax, and customers need to bear 3% tax point if they invoice.

　　The reporter also saw on the publicity pages of other stores that the video order of star blessing does not include tax and does not invoice.

　　When the reporter asked if the blessing video of the big-name star was shot by the star himself, the customer service replied, "Everything is true, if you are the one."

　　However, some sellers said that many online blessing videos are represented by agents, and there are few stores that sell star blessing videos.

　　The reporter saw in the sample provided by a store customer service that the blessing content included a star wishing a company to be established, and some stars directly said "I am very happy to be the spokesperson of a brand".

　　In this regard, the reporter asked a number of store customers about "If you invite a star to record a video of blessing the opening of a hot pot restaurant, can you ask the star to be the spokesperson of the hot pot restaurant?" Some store customers said that they could not record a blessing video related to the "spokesperson", and some store customers said that they needed to communicate and negotiate with the star team, and at the same time, merchants needed to provide a series of proof materials such as business license, product trademark and business qualification.

　　When the reporter asked about the recording cycle, the customer service of the relevant store said that it usually takes 3 to 5 days to complete. The process is roughly as follows: selecting artists, placing orders on the platform, providing blessing words, arranging artists to shoot, and collecting films.

　　According to the star quotation tables provided by different stores, the reporter found that the quotations of the same star in different stores are also different. Take an old singer recording a blessing video as an example, the prices in three stores are 4,800 yuan, 5,000 yuan and 5,200 yuan respectively.

　　One side wants fame and the other wants profit.

　　Relationship between supply and demand into industrial chain

　　An artist agent bluntly told reporters that there is an industrial chain on the online platform where stars charge by recording blessing videos. On the one hand, individuals and businesses have needs, but there is no star channel; On the other hand, some popular artists need to earn extra money, which is a survival channel for new artists or out-of-date artists.

　　So, how is the industrial chain of star blessing video formed?

　　"Star blessing videos have a great market, depending on whether artists are willing to enter. For example, some enterprises or individuals just like the way stars send their blessings. For stars, as long as the studio is willing to pick up, signature photos, photo image cooperation and online short video recording are all charging methods. In the sinking market, there are also some on-site activities that can be charged. For example, corporate ceremonies require a star platform, a simple handshake meeting (stars sit at the event site, fans shake hands one by one), and even stars attend weddings to send blessings. " A senior person in the entertainment circle revealed.

　　It is understood that this industrial chain consists of stars, brokers, middlemen, demanders and other links, especially in some waist actors, online celebrity and out-of-date star circles. Compared with filming TV dramas or performing on stage, recording blessing videos is a quick and simple way for this group of people to get benefits.

　　Regarding the basis of video pricing, some insiders revealed that at the beginning, artists had their own expectations. After recording the blessing video and getting it to the market, after many sales negotiations, a relatively stable market pricing was formed.

　　A person in charge of an enterprise who has purchased the video service of Blessing told reporters that many enterprises suffer from low product awareness and narrow sales, and hope to find some famous stars to promote their products in this way.

　　Yu Feng, a researcher at the Legislative and Rule of Law Strategy Research Center of East China Normal University, who has written "Entertainment Law" and other works, believes that in recent years, many small and medium-sized enterprises often appear in promotional videos of annual meetings, business opening, investment promotion meetings and other occasions, and even in some personal weddings and birthday banquets, there will be videos of well-known artists’ blessings. If the star knows the object of blessing thoroughly, and the object of blessing is usually well-behaved, it is not bad for the star to bless it and get a certain reward.

　　However, in Yu Feng’s view, if the star doesn’t know the true identity of the blessing object and what he usually does, it will mislead the public if the blessing object is a lawbreaker.

　　"The greater the influence, the more you need to do your duty of care to avoid misleading others. As a public figure, the star’s words and deeds facing the public have obvious demonstration effects. " Yu Feng said that this kind of behavior itself constitutes a commercial transaction between the star and the object of blessing. The former exchanges money through blessing, while the latter exchanges face or social influence with payment.

　　Then, is it illegal for celebrities to celebrate the birthday of family members suspected of fraud?

　　Wu Zikun, a lawyer of Beijing Xingquan Law Firm, believes that if the video content only includes birthday wishes, and the star does not know in advance the illegal and criminal acts that others may constitute, then the recording behavior and the recording content itself do not violate the law. If the content of the video recorded by a star does not belong to or has obviously exceeded the scope of birthday wishes, and the individual or enterprise that obtained the video has committed illegal and criminal acts, then the specific situation of the video recorded by the star should be analyzed, that is, whether the star knows the illegal and criminal acts of the video recording object, whether the recorded content is substantially related to the illegal and criminal acts, etc., and the corresponding evidence is needed to support it, so as to judge whether the behavior recorded by the star is suspected of constituting a joint crime.

　　Yu Feng believes that if you know that the other party is engaged in illegal and criminal activities, you should still record a blessing video. At this time, you should make a concrete analysis of the content of the blessing video to judge the nature of the behavior of recording the blessing video and whether you should bear the corresponding legal responsibilities. "For example, whether the video content is related to illegal and criminal activities, and whether there is direct or indirect intention to help illegal and criminal activities through videos."

　　Involving products is regarded as endorsement.

　　Manage according to advertisements.

　　The recording of blessing videos by artists not only brings benefits, but also risks.

　　In July, 2020, a large number of investors reported on social networks that they had not paid the loan money for the favorable network platform after it expired, and they also shouted under the social account of artist Yang Di, calling on him to speak out for the favorable network platform event. Because Yang Di had previously made a blessing video for the favorable network platform.

　　Subsequently, Yang Di issued a statement on his social account, saying that he helped the propagandist record the video during the film promotion period, and was not a spokesperson for the favorable network platform, and he did not charge any fees for recording the video. He will assist users who have been deceived by this incident to pursue the platform responsibility, and deeply apologize to those who have suffered losses due to video recommendation.

　　Then, is it the artist’s obligation to know the object of blessing before sending out the blessing?

　　In Yu Feng’s view, from the perspective of pure commercial transactions, it is difficult to find out the compulsory obligation that stars must know the object of blessing in advance under the current legal framework. However, from the general moral point of view, because of the particularity of identity and influence, stars do not have some basic understanding of the object of blessing at all, and it is not advisable to hold a mentality of "having milk is a mother" and "earning one vote is one vote". After all, problems will hurt their reputation.

　　Yu Feng believes that artists should follow the basic common sense and bottom line to make some basic understanding from the level of moral obligation when recording blessing videos as stars and acting as guests of opening ceremonies and weddings, but it is not recommended to impose "in-depth" understanding on artists.

　　"The reason is that ‘ In-depth ’ The boundary is blurred. To be completely ‘ In-depth ’ In terms of time, manpower and material resources, it may not be a bottomless pit, and it will never be filled. " Yu Feng said that it is difficult to answer this question, even difficult to have an in-depth understanding of who is the authoritative operator. For example, should an ordinary staff member be entrusted with in-depth understanding, or must an independent third party be entrusted with in-depth understanding, or must a lawyer be hired to conduct in-depth understanding according to the standards of legal due diligence?

　　The reporter also noted that some people in the industry believe that providing personal blessing videos by stars can be regarded as economic behavior of fans, but when they cooperate with enterprises, because of their celebrity effect, they are actually using a pan-advertising language and a positive statement to imply or express that this product should be promoted, which is essentially an advertising endorsement behavior.

　　However, in Yu Feng’s view, it is not appropriate to draw an equal sign directly between an artist’s public blessing for others and his endorsement for the object of blessing. Because endorsement, its daily semantics refers to the meaning of "speaking on behalf of" and "speaking on behalf of"; A star’s public blessing for others cannot be directly equated with a star’s "speaking for the object of blessing" or "speaking for the object of blessing".

　　"Endorsement, understood in the context of advertising law, is related to ‘ Advertising ’ And ‘ People ’ Synthesize into a proper legal term — — ‘ Advertising spokesperson ’ It means a natural person, legal person or other organization that recommends and proves goods and services in its own name or image, except advertisers. " Yu Feng said that because the object of blessing is others, neither goods nor services, it is difficult to classify the stars who send blessings as advertising spokespersons.

　　However, some netizens suggested that if the stars mentioned each other’s specific enterprise or product name in the recorded blessing video, would it have the nature of celebrity endorsement advertising?

　　In this regard, Yu Feng gave a positive answer. "If specific enterprises are explicitly mentioned, it has the advertising nature of celebrity endorsements. The reason is that both corporate spokespersons and brand spokespersons can ultimately be attributed to directly or indirectly recommending and proving goods and services." Yu Feng said.

　　"If the object of blessing is an individual, then it cannot be managed as an advertisement under the framework of the current advertising law. If the blessed object is not only an individual, but also directly or indirectly includes goods or services, then it can be considered as an advertisement to be managed and adjusted by the advertising law. " Yu Feng said.

　　As a public figure, artists should be strict with themselves and treat their actions cautiously, which has become the consensus of the interviewed experts.

　　Regarding how to be cautious and self-disciplined, Yu Feng believes that there are two points to pay attention to: "As far as blessing videos are concerned, on the one hand, media supervision and social supervision are carried out through exposure, and reputation is the fulcrum, which affects the behavior choices of stars; On the other hand, self-discipline rules can be formulated through industry autonomous organizations to provide normative guidance for stars’ prudent self-discipline. "

　　Some insiders also suggested that the relevant departments should give normative guidance to commercial behaviors such as sending videos of blessings by stars, and guide the stars to do a good job of screening and not act as "meat horns" for those who violate the law and lose their morality. As a group with high social influence and a large number of fans, artists should maintain a stricter sense of social responsibility and cherish their feathers.

21st century business herald reporter Gao Jianghong reports from Beijing.

Affected by the continuous release of travel demand, macroeconomic improvement and favorable policies, the tourism market has ushered in a strong recovery.

On September 2nd, Dai Bin, president of china tourism academy, pointed out at the Tianjin 2023 Global Travel Agents Conference that the tourism economy in 2023 has entered a new channel of all-round recovery with "steady development, accelerated recovery, rising volume and price, and booming supply and demand". "Multiple, multidimensional and continuous data show that the tourism economy has irreversibly moved from depression to recovery." Dai Bin said.

According to china tourism academy’s calculation, the number of domestic tourists in the summer of 2023 (June-August) reached 1.839 billion, accounting for 28.1% of the number of domestic tourists in the whole year; Domestic tourism revenue reached 1.21 trillion yuan, accounting for 28.7% of the annual domestic tourism revenue. The performance of the summer tourism market has greatly boosted market confidence, but Dai Bin also reminded the market and the government to pay attention to the phenomenon that the effect of consumption promotion policies will decrease and the market growth rate will slow down after the short-term inhibitory demand is released in the future, as well as the possible structural problems and long-term risks.

The characteristics of concentrated travel on holidays are remarkable.

Since the beginning of this year, the strong demand side has promoted the recovery of the tourism market, and concentrated travel on holidays has become a prominent feature of domestic tourism, setting off wave after wave of tourism upsurge. Following the hottest May 1st and Dragon Boat Festival in the past five years, the domestic tourism market has ushered in the hottest summer vacation in the past five years. According to the data of China State Railway Group Co.,Ltd., during the summer vacation in 2023 (July 1-August 31), the national railways sent 830 million passengers, which was a record high. According to data from the Civil Aviation Administration, 130 million passengers were transported by civil aviation during the summer vacation, an increase of 7.4% over the same period of the summer vacation in 2019.

Specifically, parent-child travel, as a major force in summer tourism, returned strongly this summer. According to the 2023 Summer Travel Market Report, the order volume of parent-child travel tickets increased the most, increasing by more than 50% compared with 2019. Similarly, there is also a research tour, and the data shows that the number of applicants for research has tripled compared with last year. In addition, hotel vacations, sports performances, and immersion night trips have also become hot spots for summer vacation consumption.

Policy support and transportation capacity recovery enable the recovery of inbound and outbound tourism, especially outbound tourism. Up to now, the Ministry of Culture and Tourism has released the list of outbound group tours and "air tickets+hotels" three times. The latest list released on August 10th includes 78 countries including Japan, South Korea, the United States, Britain and Australia, and the number of countries and regions where outbound group tours have resumed has increased to 138. At the same time, international flights are constantly recovering. According to the data of the Civil Aviation Administration, the passenger traffic on international routes in the first half of the year has recovered to 20% in 2019, and the international passenger traffic in June has recovered to 40% in the same period in 2019.

Therefore, this year’s outbound travel ushered in a significant rebound. According to the "Big Data Report on Outbound Tourism in the First Half of 2023" released by china tourism academy, outbound destinations received a total of 40.37 million mainland (mainland) tourists in the first half of the year; Among them, short-distance outbound travel took the lead in recovery, and more than 90% of tourists were concentrated in Asia. In the first half of the year, most of the popular areas for outbound travel were East Asia and Southeast Asia. Popular destinations included Hongkong, China, Macau, China and Taiwan Province, China, accounting for nearly 80% of outbound tourists. Thailand, Japan, South Korea, Singapore, Malaysia and other neighboring countries have also maintained a high degree of enthusiasm, and long-distance outbound travel in developed countries such as Europe and the United States has recovered rapidly.

During the summer vacation, the popularity of outbound travel continued. According to Ctrip data, as of August 23, the number of cross-border flights in summer has recovered by nearly 50% compared with the same period in 2019, and the outbound travel with the group in summer has increased by nearly 60% compared with the previous two months, among which the orders registered by parent-child families accounted for 52%, which was 46% higher than that of domestic parent-child orders.

Most analysts are optimistic about the future direction of tourism. China tourism academy is also optimistic about the upcoming Mid-Autumn Festival, National Day holiday tourism and year-round tourism. Capital Securities also believes that with the accelerated resumption of international flights, the expansion of the destination of outbound travel teams, and the upcoming Mid-Autumn National Day holiday, the demand for outbound travel is expected to be further restored, and the popularity of domestic Zhou Bianyou and short-distance travel is expected to continue.

The overall recovery of inbound tourism is still weak.

Although the overall recovery of tourism is clear, the tourism industry still faces some problems and risks. Among them, there is still a gap between the recovery of inbound tourism and expectations.

Dai Bin pointed out that the epidemic has broken the online and offline market equilibrium, and the traditional offline tourism ecosystem, especially the inbound tourism services, has been greatly impacted and deeply affected.

Since the COVID-19 epidemic spread in the Spring Festival of 2020, China’s inbound tourism market has suffered a cliff-like decline. In that year, China received a total of 27.47 million inbound tourists, down 81% year-on-year. During the three years of the epidemic, inbound tourism was seriously affected. According to china tourism academy, from 2020 to 2023, the number of inbound tourists decreased by about 370 million, and the international tourism income was lost by about 362.06 billion US dollars, equivalent to RMB 2.41 trillion.

Since the beginning of this year, the number of inbound tourists in China has been slowly increasing, but the overall recovery of inbound tourism is still weak. According to industry insiders, the main limiting factors are the air transport capacity that is still recovering, the convenience of visas, and the biased reports of overseas media that affect tourists’ perception.

However, Sun Bo, chief marketing officer and executive vice president of Ctrip Group, has confidence and expectation for the development prospect of inbound tourism. He told the Global Travel Agents Conference that foreign tourists’ curiosity about China’s cities and scenery is booming, and with the continuous introduction of favorable visa policies and the continuous recovery of international flight capacity, inbound tourism will surely usher in a comprehensive recovery.

Dai Bin believes that tourism policy should shift from short-term market recovery to long-term high-quality development, and pay close attention to the transmission of macroeconomic fluctuations to the tourism sector. Dai Bin reminded all localities to combine the analysis of the quarterly economic situation in the fields of culture and tourism, judge the problems that may be revealed after the slowdown of market growth in advance, and formulate reserve policy plans to ensure the "reasonable growth in quantity and effective improvement in quality" of the tourism economy.

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