With the official opening of JD.COM 618, many consumers intend to take this opportunity to start with their favorite household appliances, and service has become an important factor in their consumption decisions. In order to enable consumers to save more money and worry-free, JD.COM recently announced that it will launch a "three-free service" for home appliances and household appliances during the "618" period, with a maximum subsidy of 20%, giving away the new and taking the old in one step, and giving consumers free door-to-door, free dismantling and free handling. Among them, TV, refrigerator, washing machine, mattress and other categories can provide consumers with integrated services of delivery, installation, disassembly and cleaning, and comprehensively upgrade the user service experience.
Replacement subsidyMany "routines" newproductLijianSave more money
According to the "2022 China Electrical Appliances Service Market Report" published by JD.COM and Economic Daily, when considering whether a certain service will lead to the purchase decision, nearly 95% of the respondents will be moved by "trade-in", ranking first among all services. Buying household appliances by trade-in has become one of the main choices for consumers at present. However, there are still some consumers who hold a wait-and-see attitude towards trade-in. On the one hand, the reason is that they are worried about random valuation and arbitrary charges for recycling old products at home. On the other hand, the way of trade-in subsidy is more complicated. Many merchants have introduced the trade-in policy for home appliances, which usually uses inherent coupons, vouchers and other forms to replace cash subsidies, so that users do not personally feel the benefits of trade-in. On the other hand, although some merchants support trade-in services, the products they participate in are often limited to certain specific products, and the range that users can choose is relatively small, especially the explosive products are usually not within the range of trade-in options, thus reducing consumers’ desire for trade-in.
Different from the past, during the period from May 31st to June 18th, consumers can enjoy the "welfare" of exchanging old appliances for new ones with a subsidy of 20%. At the same time, JD.COM has also introduced six rights and interests protection for the trade-in of household appliances. No matter what channel consumers buy old household appliances, regardless of brand, channel, age and appearance, they can be exchanged in JD.COM. The residual value of old products and subsidies for new products can directly deduct the money for new products, which is equivalent to the reduction of prices when buying new products, which is more direct and more economical.
serviceThere are many "slots" in the process integrationtrade in the old for the newMore worry-free
For consumers, the service experience of trade-in is equally important. For example, although some businesses support trade-in, consumers find that after the old appliances are taken away, they need to contact customer service to make an appointment for the delivery and installation of new products. Generally, the appointment time ranges from 2 days to a week, which makes many consumers miserable. In addition, some consumers say that there are still a series of problems such as the trouble of dismantling old air conditioners and old water heaters, the difficulty of shipping, and the opaque fees for dismantling old ones. Especially for residents who don’t have elevators, there is no subsidy for exchanging old ones for new ones, and they have to pay extra money to the master before they are willing to help move downstairs.
Faced with these "slots", based on the advantages of the leading supply chain and the increasingly mature performance service capability, JD.COM optimized its service process, and during the period of "618", it could provide consumers with the integrated service of delivering, assembling, disassembling and cleaning some household appliances such as refrigerators, washing machines, televisions and mattresses. When consumers choose the trade-in service, the large-scale logistics and distribution personnel in JD.COM will come to the door once, and the dismantling of old products and the delivery, loading, dismantling and clearing of new products can be completed simultaneously. At the same time, in the face of users’ different living environments, whether it is a residential building with no elevator on the fifth and sixth floors, a refrigerator weighing nearly 100 kilograms, or a "big" old mattress, JD.COM adheres to the "three exemptions" policy of free door-to-door, free demolition and free handling, which allows users to trade in old ones without worries and greatly enhances the service experience.
JD.COM has always been committed to creating a more "more, faster, better and more economical" consumption experience for users. As early as 2016, JD.COM launched the trade-in service for household appliances. Since then, JD.COM has launched more than 100 recycling sub-categories including large and small household appliances, and has covered more than 95% of cities/towns and other regions in China. At the same time, based on consumer demands, in 2023, JD.COM took the lead in opening trade-in services for household goods such as mattresses and toilets, and provided free door-to-door demolition and removal services. This time, the trade-in service in JD.COM has been upgraded in an all-round way. Consumers can conveniently choose the most valuable home appliances and explosive products through the trade-in special session on the home appliance page of JD.COM APP, which not only saves money and benefits, but also enjoys a worry-free quality service experience.
Disclaimer: The market is risky, so you should be careful when choosing! This article is for reference only, not as a basis for trading.
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