Recently, Chery Group released the latest sales report. In October, Chery Group sold 88,000 cars. Among them, the sales volume of Chery Automobile reached 54,602 vehicles, up 35.2% year-on-year and 29% quarter-on-quarter, maintaining double growth year-on-year and quarter-on-quarter for five consecutive months, and setting a new monthly sales volume this year.
Behind the surge in sales, it is mainly due to the substantial improvement of product strength and intensive cultivation in channels.
In terms of products, under the empowerment of the system, Chery Automobile can innovate at a faster speed, expand the product width and further enhance its radiation ability to market segments.
In October, in order to further expand the circle, Chery launched the Tiggo 8PLUS with more luxurious configuration and higher comfort based on the marketing strategy of "big single product combination boxing". Tiggo 8PLUS is positioned as a "luxury land flight cabin", and it has formed a "flagship double explosion" with Tiggo 8 less than one month after its listing. While meeting the diversified and quality travel needs of consumers, it has demonstrated its strong product strength and market vitality with a sharp knife effect of 1+1>2.
Tiggo 8 PLUS
The data shows that in the past October, the sales volume of all Tiggo products headed by Tiggo 8PLUS exceeded 40,000 units, reaching 40,702 units, up 58% year-on-year and 30.5% quarter-on-quarter.
Among them, the sales volume of Tiggo 8 series was 16,399 vehicles, up 24.7% year-on-year and 28.4% quarter-on-quarter; The new generation of Tiggo 7 sold 8035 vehicles, an increase of 842% year-on-year and an increase of 18.7% quarter-on-quarter; The sales volume of the new generation Tiggo 5x was 9,921 vehicles, up 27.8% year-on-year and 28.5% quarter-on-quarter. Tiggo 3 series sold 6,347 vehicles, up 61.3% year-on-year and 65.2% quarter-on-quarter; Arrizo series products sold 7,917 vehicles, up 19.1% from the previous month.
A new generation of Tiggo 8
In addition to products, Chery’s sales can outperform the general trend against the trend, and it also benefits from the stable quantity and heavy quality in the channel. Since the beginning of this year, due to the "double attack" of the epidemic impact and the market downturn, the automobile industry as a whole is facing a test. In the face of the severe market environment, Chery Automobile quickly "restarted", which not only outperformed the overall sales, but also expanded its network against the trend. In October, Chery joined forces with 100 cities and 100 stores across the country to open and expand rapidly.
Chery Automobile’s "100-store Opening and 100-city Linkage"
In addition, in order to better help the sales sprint in 2020, Chery Automobile has also formulated a new channel development strategy centered on the four paths of "cloud, terminal, new retail and new experience".
Specifically, in the cloud, Chery has built a "smart exhibition hall", which integrates the existing public and private domain traffic, establishes the unique ID of users, forms a customer data center, and provides convenient services to users directly through VR, AR, intelligent voice and other technologies, and seamlessly integrates with the offline exhibition hall to improve the empowerment efficiency.
At the terminal, Chery has comprehensively promoted the "Thousand Stores Quality Project", implemented the "Double Engine Drive Plan" and the "Super Deep Sea Plan", and achieved double improvement in the number and quality of channels. It is estimated that the scale of the first network and the second network will reach 2,000 this year, an increase of 11% year-on-year.
In terms of new retail, Chery integrates financial, car loan, insurance and other resources, builds self-operated and cooperative channels, and realizes online scenes such as customer gathering, sales and finance with the help of technical means to create a new digital retail platform for Chery. At the same time, product model big data is established to customize products that meet users’ needs, and online and offline customer sales are carried out through multi-information antenna extension and multi-scenario sales channels to realize global marketing.
In terms of new experience, Chery upgraded the four modernizations of "purchase experience scene, core selling point visualization, refined service process and online sales behavior" around invitation, test drive and transaction, creating a brand-new surprise experience for customers.
In 2020, for Chery Automobile, it will be a year full of challenges and a year of comprehensive strategic transformation. Facing the dual pressures of economic and market downturn, Chery has made breakthroughs in products and channels. Next, with the continuous efforts of products and channels, I believe that in the remaining two months of 2020, Chery’s sales will continue to maintain good results and set a new record again.
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