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Analysis after the game: Li Kaier remained on the sidelines for a long time, and the China men’s basketball team beat Cape Verde in Africa.

Last night, at the Italian Trentino four-nation invitational tournament, China narrowly defeated Cape Verde, a small African country. Surprise means that when the first quarter of the game started, China was 4-14 behind, with a maximum score difference of 10 points; No danger, it represents the result of the game. China beat Cape Verde by 20 points.

The most anticipated "sledgehammer" Li Kaier’s national team debut was not staged as scheduled. It seems that the secret weapon of the China men’s basketball team will not be easily taken out. That’s all right, although the fans are a little disappointed, our World Cup opponents can’t study you thoroughly, and it’s not good to formulate corresponding tactics in advance. One day later, the risk will come one day later, not to mention that African teams are not strong teams in the traditional sense.

In fact, from the absence of warm-up before the game, it can be confirmed that Likel will not play. Sure enough, as soon as the game whistle sounded, Li Kaier sat firmly in the coach’s seat and just watched.

The problem of slow heat in China men’s basketball match really made people break out in a cold sweat. Especially Zhao Rui, the starting defender of China team, played too rough. I can’t break through with the ball, and then I make a foul after the mistake. The old habit of being hot-headed is worrying. On the other hand, the players in Cape Verde are really in excellent physical condition. Apart from their height and arm length, they are also enviable in jumping, and when they rise, they still have three long-range shots. Three times five divided by two, ten points ahead at once!

Fortunately, the China team was not intimidated by the African’s three axes. With Cui Yongxi scoring a 3-pointer, the game gradually entered the rhythm of the China men’s basketball team. Once the rhythm is right, the skills and tactics will be brought into play. Suddenly, it was discovered that under Qiao Shuai’s training, the China men’s basketball team was thoroughly remoulded and transformed into a world-class team.

Hands-free dunk, key whistle for three points, pull-rod layup under the basket … The ball is moving, and there is no waiting for the ball. Everyone is running, and there is always an ambush outside the three-point line. The European team’s basketball style is placed on China players, and its power is so terrible. I have to say, Qiao Shuai deserves to be a world famous handsome, or there is something really.

Of course, there will always be more gaps and opportunities to play against African teams. Because African teams are characterized by strong personal ability, but weak teamwork, to put it bluntly, they are fighting on their own. Through this game, we can also detect some problems existing in the three lines of this China team.

The defensive line is still the most problematic position. Although Zhao Jiwei and Zhao Rui, the "Second Zhao", have outstanding advantages, they are still stubborn. Zhao Jiwei scored 4 points and 9 assists, and his organization was excellent in series, but he didn’t score many points. Zhao Rui scored only 4 points on 2 of 9 shots. Although he was physically antagonistic, he was prone to fever and his state fluctuated greatly.

The most admirable thing is China’s three inside towers: qi zhou, Wang Zhelin and Hu Jinqiu, who have made great contributions to the team as a whole. Needless to say, qi zhou, sit tight. After playing for 18 minutes, he scored 8 points and 3 rebounds on 4-for-5 shooting, and his strong play at the basket and follow-up dunks fully reflected qi zhou’s dominance in the field.

Wang Zhelin can be called a kaleidoscope on the offensive end. There are many moves, whether it’s a face box or a back play, it’s extremely tough and reassuring. The only shortcoming is that the shooting percentage of free throws after repeated fouls by the other side is too low, and only 3 of 7 free throws are made, so you should practice hard on free throws.

Hu Jinqiu’s basic skills are solid, and he has a strong grasp ability. Basically, he can score as long as he has an opportunity. He scored 8 points and 3 rebounds in just 13 minutes. He made 3 of 3 shots and 2 of 2 3-pointers.

The performances of Zhang Zhenlin and Cui Yongxi in the forward position are also amazing, especially Cui Yongxi, who scored 8 goals in 9 shots, and his lethality can be described as a knife, winning the team’s highest 18 points and 4 rebounds.

In this way, it is really unnecessary to take out China’s secret trump card weapon "sledgehammer". In the next match against Italy, I believe Qiao Shuai will take out his hidden "Italian cannon".

Jordan can’t even win the finals without Pippen. What’s there to brag about?

Jordan can’t even win the finals without Pippen. What’s there to brag about?

If you want to prove that Jordan can’t do without Pippen, Pippen should be at least in the top ten in history, and at worst, the first small forward in history. But in this way, the person who made such remarks slapped himself again, because James was not even the first small forward, so why did he grab the first person? hahaha

Then why is Jordan ranked first in basketball after six championships, and Russell should be ranked first in terms of championship honor? Jordan can rank first, he has played a great role in the promotion of nba, his first comeback has also saved the American stock market and solved the jobs of many people, and his indomitable spirit of living in Saina, he didn’t run away and chose to take shortcuts, did he? Of course, it is understandable for James to take a shortcut to win the championship. Everyone has his choice. Personally, I recognize his championship honor, but the honor won by taking a shortcut is not as high as the honor won by braving difficulties.

Pippen’s historical position is largely due to the fact that he won six championships with Jordan. If he plays by himself, he will not be in the top 50 in terms of data or ability to play key balls. In fact, Jordan, James and Kobe are all beneficiaries of the NBA star-making movement. James did not benefit. The team built a team around James and invested a lot of resources.

The league also takes care of James from various angles. It is a commercial competition in itself, which is understandable. Fans who are online with your professional eloquence will not talk about walking referees and so on. As I said, I used to be a James fan. LeBron’s shoes are really comfortable to wear. But watching LeBron play ball is really not as exciting as Jordan and can’t reach the status of GOAT.

Do Pippen, 50-year-old, have these achievements when it comes to bulls? Pippen may not have these achievements when he goes to other teams. The Pippen around Jordan can be replaced by Zhang Peng and Li Peng. They are mutual achievements, but they are more likely to succeed apart from Jordan in probability. Jordan left for two years, giving Pippen a chance. He is not suitable for being the boss, but more suitable for the auxiliary role. He can’t control the role like Rodman at all, so people will take Jordan.

Pippen also entered the bull as a rookie, but he couldn’t open it one step at a time, but something went wrong at the crucial moment. Before Jordan won the championship, people talked about the strongest player in the league, and Pippen was not ranked. At that time, several people in the nba didn’t lose to Jordan in regular time, but their key ball ability was not as good as Jordan’s, so Jordan was blessed, and they didn’t. Pippen’s key ball is not as good as those buddies, a few grades worse than Jordan.

Give up the superstition of big names and start with defense. The key change for the American men’s basketball team to avenge itself in the World Cup.

The American men’s basketball team has made great changes in the selection of players in this World Cup. The players’ lineup is no longer starry, but is based on defense first, practicality and winning.

The 2023 Men’s Basketball World Cup will be held in Okinawa, Japan, Manila, Philippines and Jakarta, Indonesia at the end of the month. The United States, which played the worst seventh place in team history last time, will make a comeback in this tournament. Even though the lineup is dim, the thinking of selecting materials for the national team has changed. Perhaps the American men’s basketball team, which is aiming at the gold medal, may also affect the training process and membership composition of the American team in the future.

This time, the United States did not have Kevin Durant, the eldest brother who led the team to win the gold medal at the Tokyo Olympics, nor did Devin Booker and Jayson Tatum, who were able to score points by force. When the team encountered a deadlock, it was inevitable that it lacked a breakthrough.

In the past, the biggest difficulty for many stars to compete in international competitions came from the differences in amateur rules, the balance of foul scale, the length of the game, the size of the stadium, the distance of the three-point line, the overall sense of space and even the international style, which were different from those of NBA. When each star can’t adapt to the role change quickly in a short period of time, and the above-mentioned differences in soft and hard conditions, it will be difficult for the team to cooperate harmoniously, especially if there are not enough stars who can overwhelm their opponents by themselves.

The American men’s basketball team didn’t pay much attention to the World Cup in the past. However, many NBA stars were sent last time but only got the seventh place, so they were determined to get past their mistakes.

When the United States team was still in the era of Dream X team, there was no need for much tactical design on the field, and the whole game could be dominated by the on-the-spot cooperation and personal ability display of the stars. However, in recent years, there have been a large number of talents in international basketball, and the American team’s personal ability advantage is not there. In the past, the saying that the American expedition was the embodiment of the dream team has long since disappeared.

On the star rating of the team, the Canadian national team is in full swing, with Jamal Murray, the new NBA champion, and Shai Gilgeous-Alexander, a member of the first team of the year, as the backcourt leader, and a number of members with active service or NBA experience in the array, the strength and popularity are no less than that of the American team. In addition, Spain, France and Slovenia led by Dancsics all have the strength to compete with the United States.

In recent years, the selection tendency of American team is called by swingers, focusing on the speed war of defensive counterattack, but also sacrificing the inside height and the functionality of protecting the restricted area. When the international arena meets the tall inside players of European teams with many physical collisions, the weakness of the restricted area in the United States is often exposed. Once the American team can’t master the air superiority, it can’t push the defensive counterattack, which often makes the American team fall into a stalemate.

Define a clearer division of labor, and the United States team will carry out tactical execution.

However, this year’s employment in the restricted area in the United States is a major change, abandoning the small ball tactics and correcting the thinking of using the front line to help carry the inside line, focusing on the role of protection in the restricted area and team defense.

From the inside defense, I think Jaren Jackson Jr, the best defensive player of the year, and walker Kessler, a sophomore jazz player who is good at blocking, are considered as talented temporary choices for the new generation in defense. At least an orthodox insider comes from and is close to 7 feet high, so that the restricted area in the United States will not be dwarfed. Bobby Portis of Bucks is relatively experienced. He can also support No.4 and No.5 and has the ability of outside projection as an inside game.

The above three men will be the main rotation of American insiders, and Banchero, who gave up playing for Italy and chose to play for the United States, may also wander around the third and fourth positions with opponents and formations to make the combination scheduling.

In this World Cup, the United States will give up the small ball tactics and choose the players in the orthodox position.

The flank defense will be dominated by Mikal Bridges and Cameron Johnson, who are like the defensive versions of the last Green Shirt Army. The tacit understanding between them has always had a balanced offensive and defensive performance and good evaluation from the Sun to the Nets. I think the choice is very reasonable, tall enough, defensive and outside, and not greedy. Not only as a 3D player, Briggs showed the potential of the attacker in the Nets.

Backcourt rotation is also a functional priority this time. Josh Hart, who is good at rebounding in the league, may be a glue guy on the bench on the defensive end and driven by momentum. While Austin Reaves and Tyrese Haliburton, who play steadily, not only have a good defense, but also have a greater role in organizing and controlling the court. The backcourt with an average height of 6′ 5 "has boosted the advantage of the American team in counterpoint and made up for the doubt that brunson, the first brother of Knicks, is short of height.

In short, the United States team has given consideration to the defensive quality in all positions, and the players have excellent athletic ability, which has added points to the mobility of changing defense and the scope of joint defense in the international arena. As for this American team, who can’t say who is the first brother, the primary offensive options are Brandon Ingram and Anthony Edwards with strong scoring power. The 21-year-old Edwards is more likely to be the team’s most aggressive attacker. He has a flying physical breakthrough or an outside jumper. Edwards, who has always been confident to meet challenges, is also a little passion element that this unpretentious American team needs.

Although this American team is young, inexperienced and dim, it may be practical to build a lineup based on defense in various positions. If the United States defines a clearer division of labor and the execution of tactics, with two or three main scoring points, this team will be more like a cohesive team. Perhaps the American team that came to avenge the World Cup in Asia will still encounter severe challenges from foreign powers, but its different thinking of employing people is commendable. If it can be used as a reference for future recruitment, it is not necessary to wait for the approval of big coffee stars before it can become an army.

With all these fresh ingredients, it depends on what good dishes this coach Cole can cook for the American men’s basketball team this time!

The superstar with good posture in NBA history: Jordan leads, Kobe beats Iverson.

The superstar with good posture in NBA history: Jordan leads, Kobe beats Iverson.

Original author: Haohuozi

When talking about the most elegant superstar in NBA history, we must look back on the players who have fascinated fans in the past few decades. The performance of these stars is not only a technical demonstration, but also an artistic interpretation. They have become historical legends with their unique styles and elegant movements. The following are ten NBA superstars with the most charm and beauty in history, each of which is a representative in the history of basketball.

1. Michael Jordan

Michael Jordan, he is one of the greatest players in the history of basketball, not only because of his impeccable skills and dominance, but also because his game movements are perfect. Jordan is as light as a swallow when cutting in the air, and his aerial turn, turn dunk and shooting are always amazing. Whether it’s a quick layup or a magnificent slam dunk, Jordan can always do it in the most elegant way. His posture is both powerful and elegant, and he has become a basketball role model in the eyes of countless fans.

2. Magic Johnson

Magic Johnson is a rare big point guard. His basketball wisdom and passing talent are amazing. Johnson’s gorgeous passing and smooth movements added a lot of beauty to the game. Whether it is a beautiful backcourt pass or an over-the-shoulder oblique pass, Johnson can always make the right decision in a very short time and pass the ball to the best position. His field vision and accurate passing action have become legends, and he is undoubtedly the representative of point guards in NBA history.

3. larry bird

Larry bird is a traditional scorer, and his shooting posture is elegant and efficient. Whether it is a three-pointer or a CIC, Bird’s shooting is always steady and accurate. His range is extremely long, and he can often hit a three-pointer before the defender can react. And his investment is like flowing water, whether facing the pressure of defensive players or rhythmic shooting opportunities, Bird can always accurately throw the ball into the basket. His unique shooting action with his arms raised high has become one of the classic shots in the history of basketball.

4. Kobe Bryant

Kobe Bryant is known as the "king of scorers" for his excellent skills and exquisite movements. His tight step by step, flexible step and suffocating jump shot have become beautiful pictures on the basketball field. Bryant can always score in extremely difficult situations, and his actions are always full of calm and confidence. Whether it’s an ultra-long shot or a clever breakthrough, Kobe can always contribute to the team in the most efficient way. His picturesque movements have become an indispensable part of basketball history.

5. Yao Ming

Yao Ming is a symbol of basketball in China, and his appearance has paved the way for Asian players to fight hard in the NBA. Yao Ming’s tall figure and graceful movements are particularly dazzling on the court. His hook and make-up are both picturesque strokes, and Yao Ming can always score in the most elegant way, whether facing the entanglement of defenders or in low-post singles. His movements not only show the coordination of the body, but also represent the infinite hope of China basketball and become a symbol of the pride of China fans.

6. Julius Erving

Julius Erving, known as the "flying man", is one of the earliest dunk masters in NBA history. His flying dunk made the fans crazy. Owen brought many shocking dunks to fans with his unique jumping ability and height control. He can always complete a gorgeous turn in the air, and then gently send the ball into the basket in the softest way. His movements are as light and elegant as a ballet dancer, which reminds people of his nickname "Flying Man". Owen’s movements in the basket are equally excellent, and his bouncing and layup are always amazing. His presence has added a beautiful landscape to the NBA, and his actions will always make fans respect him.

7. tim duncan

Tim duncan is known as "Ruthless Duncan", and his actions under the basket are always extremely calm and steady. Although Duncan’s low-post attack and CIC action are not gorgeous, they can always break the opponent’s defense and stabilize the backcourt for the team. He always scores with the simplest and most efficient action. Whether it is a classic jump shot or a subtle back-to-back singles, Duncan can always accurately send the ball to the basket. His movements show a perfect grasp of the basic skills of basketball, and his stable performance has won many honors for the team. Duncan’s performance is not only pleasing to the eye, but also a lesson in basketball. His actions teach the fans what is true stability.

8. ray allen

Ray allen is synonymous with three-pointers, and his shooting posture is widely loved by fans. Allen is always a standard role model in both grip and hand movements. His power outside the three-point line frightened all opponents, and the moment he hit the three-point ball became an unforgettable moment for fans. Allen’s shooting action is full of strength and fluency, and every shot makes people feel the ultimate charm of basketball. His presence has promoted the position of three-pointers in the NBA as never before.

9. chris paul

Chris paul is known as the "God of Ball Control", and his ball control skills and changing direction are always dazzling. Paul not only showed a very high standard on the offensive end, but also his performance on the defensive end was not inferior. He is always able to score key points in a pinch and always make breakthroughs in the most elegant way. His passing skills are even better. Every assist is extremely accurate, and he can always deliver the ball to his teammates. Paul’s action shows the highest level of point guard, and his presence makes the basketball game more wonderful.

10.Allen Iverson

Allen Iverson is the embodiment of speed and explosiveness, and his breakthrough and backward jump shot are his signature moves. Although he is not tall, Iverson can always flash past defenders with his dexterous movements, bringing countless wonderful moments to fans. His ball control skills are excellent, and his layup is even more amazing. Whenever he breaks through someone and then completes the layup under the basket, his movements are always full of strength and beauty. Iverson’s existence makes people understand that even short players can play a big role in the NBA as long as they have skills and determination.

These ten NBA superstars with the most elegant posture in history, their skills and charm displayed at both ends of attack and defense and in the game, have made them unforgettable memories in the hearts of fans. Their movements are not only the embodiment of basketball skills, but also the peak of basketball art. Their appearance makes the NBA more colorful. Let’s always remember these great superstars, because they have become a part of NBA history. Their postures and movements will remain in the memory of basketball history forever, inspiring countless latecomers to pursue Excellence. May these graceful movements shine in our hearts forever.

Mbappé VS Messi Stage 19: Who is stronger? You will know after reading this article!

How did the aggressiveness and appreciation of Lionel Messi on the 19th compare with that of Mbappé now?

It’s true that Messi is stronger in the 19th stage. Of course, Messi and Mbappé have never played on the same track.

Speaking of the aggressiveness of playing football in the winger area, we have to mention Messi, who is just a rookie.

As we all know, Messi is eloquent and handsome.

His career at Barcelona and Paris Saint-Germain Club has worn the number 30, 19 and 10 jerseys.

Among them, Messi on the 19th refers to Messi between 2006 and 2008.

Messi at that time, aged between 19 and 21, was younger than Mbappé now.

At that time, Messi was not the first person in football, and the core of Barcelona was Ronaldinho, Deco and Eto ‘o.

Messi is in the growth stage from Indiana Jones to superstar.

At that time, Messi’s breakthrough in the left wing position was quite sharp.

If you want to be aggressive, Mbappé is also very strong, but if you want to be ornamental, Mbappé is more like a winger with a sharp breakthrough, while Messi is a winger with both a sharp breakthrough and a delicate ball control.

Which one do you think is more ornamental?

Messi must be stronger.

Nowadays, in Mbappé, the mode of "attacker+scorer" is more. I’m not saying that this kind of kicking is not good. After all, if you can score goals, you can win.

It’s just that this kind of kicking is definitely not as enjoyable as Messi’s "attacker+ball handler+scorer" mode.

Moreover, in terms of personal height, Messi in the 19th stage of Barcelona has been in the top three of the Golden Globe Awards for two years in a row, and Mbappé, the No.7 of Paris, has never been in the top three of the Golden Globe Awards even though he led the French team to win a championship and an Asian record in the World Cup.

Moreover, this is still in the era when superstars are scarce, such as the "post-Mero era". Why?

Or because Mbappé’s dominance is not enough.

After all,

Messi in the 19th stage has made great strides in the direction of "New Diego Maradona".

Even though he was not an absolute core in Argentina at that time.

What do you think of the aggressiveness and appreciation of Messi No.19 when he was a winger in his early years compared with Mbappé now? Come and leave a message in the comments section!

I’m Abin, a senior ball-blind and green watchman who is very handsome and costs a lot of money to watch the game. I hope everyone will have a good chat!

Faster and stronger! This marathon serves the runners attentively! Inspire the national sports enthusiasm!

At 7: 30 am on April 22nd, 2023, the "G60" Shanghai Sheshan Half Marathon started at Happy Valley in Shanghai, and 5,000 runners gathered in Songjiang from "the top of Shanghai" to "the root of Shanghai" to share the city’s elegant demeanor and experience the special services of the event, witnessing the rapid development of Songjiang.

This competition is technically certified by China Athletics Association, sponsored by Shanghai Songjiang District People’s Government and Shanghai Sports Federation, undertaken by Shanghai Songjiang District Sports Bureau and Shanghai Songjiang District Sports Federation, and operated and promoted by Nanjing Shanpao Sports Technology Co., Ltd.

After intense competition, SINTAYEHU DINKSA JENA from Ethiopia finally defeated her opponent in the final sprint and won the Sheshan Half Horse Men’s Team Championship with a score of 01:02:30. Ebesie Ayele Balcha from Ethiopia won the women’s championship in 01:09:47 and broke the competition record. Gemechu Gishe Bute and Aytoligne Kassaw Agegnehu won the runner-up and third place in the men’s team, while BIKILE TEFERI LETA and DEMSAH SAMRAWIT YIRGA won the runner-up and third place in the women’s team.

After years of intensive cultivation, the attention of the "G60" Shanghai Sheshan Half Marathon has gradually increased, and it has won the reputation of the contestants. In order to make the track smoother and help the players achieve PB, the organizing committee carefully adjusted the track route after repeated consideration. At the same time, in order to encourage faster and stronger sports competitive spirit, a record-breaking prize was set up to attract 200 elite athletes from China, Ethiopia, Oman and Kenya to compete on the same stage.

Finally, Ebesie Ayele Balcha from Ethiopia broke the women’s team competition record. Standing at a new starting point, the "G60" Shanghai Sheshan Half Marathon will continue to improve its professionalism in the spirit of Excellence, so as to bring more comfortable experience to the contestants.

Taking the city as the sound, the event described the origin and development of Shanghai culture, and took the "G60" Science and Technology Corridor as the axis to show Songjiang’s humanistic style.

The 21.0975km ecological track passes through Sheshan National Forest Park, Guangfulin Ruins Park, Guangfulin Country Park, Yuehu Sculpture Park, Chenshan Botanical Garden and other famous scenic spots in Songjiang, with wide and flat roads, full of green’s boulevard and youthful Songjiang University Town, which has aroused the sports enthusiasm of the whole people.

The runners in the track are dressed up and passionate, and the citizens on the track are full of cheers and enthusiasm. Every step is a landscape, and every step has expectations and surprises.

The organization, command and dispatch of this competition introduced the advanced "digital" intelligent management center, integrated technologies such as 5G and big data analysis, and coordinated the support system of the whole competition. Match site equipmentTwelveAn ambulance,SeventeenA medical station,sixA mobile medical point,FiftyAn AED,One hundred and sixty-fiveA medical staff,Sixty-fiveAn emergency worker,TwentyAn emergency runner walked with the players.One hundred and eighty-oneA track observer is distributed at the starting and finishing points and along the track, paying close attention to the physical condition of the players. Also set upeightA supply point, equipped withTwenty-twoThe famous official rabbit accompanied everyone to finish the race.TenAn eco-friendly runner picks up garbage to protect the track environment.
In terms of security, a total of investment was made on the day of the event.More than a thousand peopleSecurity personnel to ensure the safety and smoothness of the site and the surrounding area of the track.Nine hundred and thirty-twoA total of 100 volunteers from various universities in Songjiang University Town, with their full devotion and selfless dedication, ensured the smooth progress of the competition and showed the temperature of Songjiang in Shanghai to runners from all over the country.
The 2023“G60 "Shanghai Sheshan Half Marathon has come to a successful conclusion, but its warmth is still being passed on. The organizing committee of the competition joined hands with the project "Dandelion under the Blue Sky-Helping Students Hand in Hand" of Songjiang District Representative Office in Shanghai Charity Foundation to add a social responsibility to this run and complete the fundraising for 200 public welfare places. All public welfare funds will be used to help needy students.

In Songjiang, running a half-horse in Sheshan has become the most unforgettable exclusive memory in spring. The enthusiasm of on-site service, as well as the joy of challenging and surpassing self-harvest, made the contestants leave a good impression on Sheshan, Songjiang and Shanghai. This time next year, we will meet again.

In this competition, Zhao Guangsheng, a member of the party group of Shanghai Sports Bureau and a first-class inspector, Gu Jieyan, deputy head of Songjiang District People’s Government, Ho-bin Jeong, director of Shanghai Social Sports Management Center and Shanghai Sports Competition Management Center, Li Jiang, director of Shanghai Songjiang District Sports Bureau, Sui Wenjing, champion of figure skating pairs free skating competition in Beijing Winter Olympics, and other leaders and guests issued guns for the competition.

The cost of obtaining customers is rising year by year. How can intelligent marketing grasp business opportunities and maximize clues?

The decline of mobile internet traffic dividend is a market consensus, and it has entered the stage of stock game.

As a result, many marketing practitioners have found a problem:

The cost of obtaining customers for enterprises is getting higher and higher, even to the stage of doubling.

The cost of customer acquisition has become the "sword of Damocles" hanging over the heads of marketers.

Harvard Business Review has studied the value retained by users and found that 70% of companies agree that it is cheaper to retain existing users than to regain a user; The CAC (customer acquisition cost) of a new user is more than five times higher than that of keeping an old user; Increasing the user retention rate can increase the profit by 25%~125%.

So, since the acquisition cost of new users is so high, can we give up new users?

Obviously impossible. At present, everyone’s approach is to grasp both new customers and customer retention.

A fiery new way has emerged-refined operation.

Regarding refined operations, some people think that users are diverted from the APP side of products to WeChat official account and WeChat communities; Some people think that it is to send greeting messages to users of offline stores every holiday; Others believe that it is the automatic reach of thousands of people. Whether or not, these practices are the embodiment of refined operation, but not the whole picture.


Refined operation refers to the behavior of combining the data analysis of channels, user behavior and other dimensions with the development stage of the enterprise to carry out targeted operation activities for users in order to achieve operational objectives. This operation goal can be to gain more new users, improve the retention rate of users, improve the conversion rate of core business links, etc., and it is necessary to pay attention to the whole life cycle of customers.

Traditional marketing of enterprises often wastes a lot of resources on invalid customers, and the labor cost and time cost of acquiring customers are getting higher and higher. Now the era of extensive operation and volume marketing has passed, and it has been replaced by refined operation. Studying the life cycle of users is the complete development process from the beginning of contact with products/services to the end of leaving products/services, and implementing different marketing strategies for different stages.

Refined operation requires operators to pay attention to the whole life cycle of customers. The word customer lifecycle management is not unfamiliar to marketers, but there are not many enterprises that really do a good job in customer lifecycle management. There are many reasons, such as unclear division of stage strategies and scenarios, lagging human resources, high operating costs, etc., which may affect the effect of user life cycle management. However, with the development of artificial intelligence and big data technology, marketing has also begun to move towards intelligence and automation. A set of automatic marketing scheme put forward by Wofeng Technology is a good help for enterprises to solve this problem.


Overview of outbound robot application scenarios

On the one hand, the quality of non-advertising leads is uneven, it is difficult to identify the intended customers, and the industry competition is fierce; But on the other hand, advertising in online channels is often accompanied by high advertising costs. How to quickly reach and identify the obtained clues is a good way to ensure that the clues are not lost.

Wofeng technology outbound robot can batch high concurrent outbound calls and automatically complete pre-sales clue filtering. For missed customers, it can automatically call back and reach users efficiently. The outbound robot can intelligently identify customer intentions, automatically judge and mark customer intentions, and improve the efficiency of clue screening. AI algorithm intelligently extracts key information expressed by customers and generates customer portrait labels. Enterprises can conduct differentiated marketing according to the labels and provide decision optimization for operators.

Traditional manual communication and drainage methods are inefficient, ineffective and costly, and it is difficult to reach all customers. The customer label is not clear, and it is difficult to do hierarchical and refined operations.

Enterprises can use the customer database to launch intelligent group calls to public customers, screen high-intention customers to invite them to add, and quickly improve the pass rate of adding powder. Enterprise WeChat powder application is different from a micro-application, which will not appear on the regular "new friends" page, but will be displayed in the notification message of enterprise WeChat. Simply using active powder addition, users can easily ignore it, resulting in low powder addition rate. Combined with AI outbound, users can be informed of the specific entrance to apply through friends, thus improving the powder adding rate.

In the event marketing scenario, the online delivery cost is high, and it is impossible to accurately reach consumers point to point; SMS, Push and other methods are passive and have low opening rate.

1) Accurate customer identification and reach: distinguish registered customers, historical transactions and other customer types, generate customer portraits based on historical consumption information, customer registration information and outbound history, and identify core target customers to accurately push marketing activities.

2) Speech customization: preset multiple sets of standard speech according to common event marketing scenarios, and form a differentiated speech library in opening remarks, brand wake-up words and temptation points (gifts, discounts, coupons, etc.). Match the customer’s portrait accurately, and ensure the transformation effect.

When a customer initiates an order, but has not paid for a long time, or has paid the deposit, but has not paid the final payment, etc., the enterprise can use AI outbound to make a reminder, so that interested customers can pay quickly.

During the promotion period, under the gameplay of deposit inflation, users need to pay deposit+final payment, but the date of final payment is different; Enterprises can call for payment on each user’s last payment day, and attach a page link through SMS, which can greatly improve the efficiency of payment collection.

It is difficult to quantify the work of service personnel, and the efficiency of manual sampling and return visit and manual entry of results is low.

After the sale, the outbound robot can make outbound calls in batches with high concurrency, quickly complete the return visit task, conduct targeted marketing for customer problems in the return visit process, and automatically recall customers who are not connected, ensuring the reach rate and return visit effect. After the return visit, statistical analysis report and public opinion analysis results can be automatically generated according to the call records, which can assist business decision-making and provide reference for the next marketing of enterprises.

Wofeng technology outbound robot runs through the whole life cycle of users from five scenarios: clue screening, private domain drainage, activity notification, order reminder and after-sales service. For enterprises, outbound robots, as intelligent tools, help enterprises to operate, improve user retention rate, reduce costs, improve transformation, and continuously tap the growth value.