标签归档 上海贵族宝贝交流

Runze Technology has been investigated by 84 institutions: at present, the maximum air cooling capacity of the company can be more than 40KW, and the company will mainly deliver high-power cabinets in

  () The Record Form of Investor Relations Activities was released on January 30, and the company was investigated by 84 institutions on January 29, 2024. The types of institutions are QFII, insurance companies, others, fund companies, overseas institutions, securities companies and Sunshine private equity institutions. The main contents of investor relations activities are introduced: 

  I. Ms. Shen Jingwei, the director and secretary of the company, introduced the overall situation of the company in 2023. Dear investors, good evening, I am Shen Jingwei, secretary of Runze Technology. Thank the Changjiang team for organizing this meeting for us, and welcome everyone to attend the 2023 annual performance forecast exchange meeting tonight. In the last month, the market expectation was weak, and there were many market corrections, but we are still full of confidence in the market, and we also cheer everyone up. I hope everyone will have confidence. The company has been deeply involved in the field of digital economy for 15 years, and has always insisted on continuous and large-scale investment in the fields of intelligent computing power and computing power infrastructure. Although the competition in the data center industry was fierce in the past year, it was also the biggest opportunity in the data center industry in the past decade. In the industry, we think that 2023 is the "first year of liquid cooling" and also the "first year of intelligent calculation". In terms of technology, the power of single cabinet in the market has jumped, and new liquid cooling technology has been gradually applied. In terms of demand, there are large AI artificial intelligence model customers in the market, and the demand is growing very fast. Let me briefly talk to you about the latest performance of the company in 2023. Financially, the company achieved a net profit of 1.75-1.85 billion yuan in 2023, a year-on-year increase of 46.05%-54.39%; The net profit after deducting non-homecoming was 1.74-1.84 billion yuan, a year-on-year increase of 52.91%-61.70%. Since its establishment in 2009, the company has always adhered to the super-large-scale park-level model, and has been in the early stage of investment loss for the first ten years.In 2019, it began to make a profit, and in that year, it realized a net profit of 108 million yuan, which was not returned to the mother. Up to now, it has achieved rapid growth for four consecutive years, with a compound annual growth rate of 100.26%-103.08%. Business: 2023 is a very important milestone year for the company. Before 2022, all the company’s income came from Langfang Park. In 2023, foreign parks were put into operation one after another, and the company officially entered a new stage of contributing income from one park to three parks. In 2023, the company delivered five new data centers, three from Langfang, one from the Yangtze River Delta and one from Guangdong-Hong Kong-Macao Greater Bay Area, with a total delivery of about 3w cabinets. By the end of 2023, the company had delivered 13 data centers and nearly 8w cabinets, and the number of cabinets delivered increased by 65.22% compared with the end of 2022. In addition to the rapid growth in the number of deliveries, the cabinet power delivered by the company in combination with market demand in 2023 has also been greatly improved compared with previous years. In 2023, the company delivered the whole pure liquid-cooled intelligent computing center with a single cabinet power of 21.5KW and the high-density air-cooled data center with a single cabinet power of 10.5KW, and gradually upgraded the low-power cabinets in Langfang Park. In terms of shelving rate, the original data center still maintains a high shelving rate, and the shelving speed of the newly delivered data center is in line with expectations, with the shelving speed of liquid cooling and high-density air cooling reaching the best level in history. The stable operation of the original data center and the gradual delivery of the new data center provide a stable profit source and cash flow increment for the company’s performance development.Power supply: The company’s self-built 220KV substation was put into operation this month. The substation is very high in configuration, with a total capacity of 4 * 240,000 KVA transformers, and the maximum power supply is as high as 960MW. The power supply of the whole Langfang Park is directly increased by more than 2 times, which can at least meet the rapid development of Langfang Park in the next five years and provide the most powerful guarantee for the company to undertake the growing demand of digital economy industry in Beijing, Tianjin and Hebei. New business of AIDC Intelligent Computing Center: In 2023, the company delivered the first pure liquid-cooled intelligent computing center in the industry. With a deep customer trust foundation, the company established a strong first-Mover advantage and accumulated rich experience in the design, research and development, construction and operation and maintenance of liquid-cooled intelligent computing centers. Benefiting from the rapid growth of demand for intelligent computing driven by the application of liquid cooling solutions and the outbreak of AI artificial intelligence, the company is cooperating with its ecological partners in the industry, Qi Xin, to deploy large-scale computing modules. The large team has the full link delivery capability of computing modules and the technical level is leading in the industry. New layout: 2023 is the third year for the company to acquire resources, and it is located in Danzhou, Hainan, with an overall planning of about 30,000 cabinets.

  Second, investors are more concerned about the issue

  Q: The performance has exceeded the market expectation. What about the traditional IDC customers, customer structure and the proportion of head manufacturers?

  A: There is no essential change in the customer structure of the traditional IDC business, but the main change is the increase in the power of the delivered single cabinet. At present, the market demand for high-power cabinets is relatively strong, and the demand for cabinets below 5KW is gradually shrinking. Therefore, the shelves of high-power air-cooled and ultra-high-power liquid-cooled cabinets delivered by our mainstream in 2023 are very fast.

  Q: What is the current market competition pattern? What is the market demand and when will the inflection point appear?

  A: First of all, let’s limit the scope: first-tier cities and surrounding areas. 2023 is the most competitive year for traditional IDC. On the supply side, the market is constantly clearing out, even if it has not reached the inflection point, it is approaching the inflection point. This can refer to whether the shelf rate of first-tier cities is improving. If the improvement indicates that the inflection point has appeared; On the price side: In 2023, there were many large-scale accidents in Internet companies, cloud vendors and even financial industries all over the country, which will force end customers to pay more attention to the quality of service and the price will improve. Therefore, we judge that the inflection point of first-tier cities, whether on the left or on the right, is very close to the current time. Secondly, let’s talk about the current market situation. There are three types of cabinets in the market: traditional IDC rooms, modern IDC rooms and future AIDC rooms. Traditional IDC computer room: mainly produced in 2016 -2019, this kind of cabinets seized the dividend of the rapid development of mobile Internet. At that time, the market was in short supply, and the cost was recovered very early and the profit was realized. The characteristics of this kind of computer room are: small scattered points and average overall quality. At present, the difficulties are: after the servers that were put on the shelves gradually expired in 2017 -2019, they were continuously put off the shelves. Due to the small scale, high PUE and difficult transformation of such computer rooms, the head Internet or cloud vendors will not return their rents after they are taken off the shelves. They are under great pressure to take off the shelves and also face great transformation pressure. Modern IDC computer room: mainly produced in 2021 -2023,Due to the shortage of traditional IDC computer rooms before 2019, and the encouragement of new infrastructure at that time, many new market entrants poured into the industry, and this part of computer rooms were put into the market one after another in 2021, resulting in short-term oversupply in the market. With the introduction of policies such as "double carbon" and "calculating from the east to the west", the supply balance was alleviated to some extent. Due to centralized supply, and the traditional computer room has recovered its cost, it is also constantly reducing its price. At present, this kind of computer room is facing a low shelf rate and is in a difficult stage of recovering its cost. The future AIDC computer room was mainly produced in 2023. Due to the rapid outbreak of AI demand, the market put forward higher requirements for computing power per unit area. Now the IDC computer room can’t meet the transformation needs of AIDC. At the same time, AIDC needs multi-parties to participate in the planning and design, which is technically difficult and the investment scale is relatively large. Because the existing IDC participants were injured in previous years, their overall participation enthusiasm is not high. On the contrary, there are more cross-border participants, but the future AIDC computer room needs more. Let’s talk about our situation again. Since its establishment, Runze Technology has been focusing on ultra-large-scale park-level data centers, and there is no pressure on the removal of traditional IDC rooms. At the same time, the company actively controlled the delivery pace. The early delivery rate of eight modern IDC rooms exceeded 90%, so it has the resources, technology and strength to develop AIDC rooms. Regarding the market demand, it is divided into two parts: 1. As for the general server, because the market traffic is still increasing,The total number of servers in the overall market is still increasing. Although the growth rate of server demand is declining due to various capital expenditure plans, some new large-scale bidding orders can still be seen in the open market. 2. In terms of high-performance servers, AI broke out in February 2023, when the market was in a wait-and-see state. In the second half of the year, the market began to really invest. At present, the overall investment of customers who insist on making large models is not small, and foreign large models are also developing rapidly. Although domestic chips are limited to some extent and the development speed is also very fast, we should have full confidence in domestic related manufacturers.

  Q: What is the difference between traditional IDC services and AIDC services? Is AIDC technically difficult?

  A: Traditional IDC mainly serves general-purpose servers, that is, traditional X86CPU servers. Traditional IDC mainly focuses on how many basic resources we have, how many cabinets we can build and how many servers we can carry from the perspective of our own resources. AIDC business mainly serves high-performance servers, that is, GPU servers. AIDC mainly focuses on how much computing power the customer requires per square meter to provide and how large a computing power cluster to build. Therefore, the whole building of AIDC is equivalent to a super server. AIDC manufacturers need to organize the design of the internal architecture of this super server, and at the same time, they need to pay attention to "short distance", "high density", "high speed", "network architecture" and "expanding resources". I’ll give you some concrete technical examples. A computing POD is 64 high-performance servers, which is a layer of network. The two-tier network is spine-leaf. According to the calculation of 8 high-performance servers with a single port of 400G, the two-tier network of high-performance switches can interconnect 256 high-performance servers, and the three-tier network is core-spine-leaf, which can interconnect 8192 high-performance servers at the maximum. At the same time, the power demand of a high-performance server is 10KW, which also puts very high demands on the cabinet side. Therefore, it is very difficult to achieve such a large cluster interconnection. At present, there are very few manufacturers in the market who have built a three-tier network architecture.However, our joint ecological partners belong to a few who can do it, whether it is IB networking or RoCE networking. In addition, with regard to the delivery of large clusters, it is the first step to have equipment, but also to be able to buy enough auxiliary materials (cables and modules) to understand the track optimization of IB network. At the same time, it has the debugging ability of IB network, the tuning ability of server side, the understanding of large model communication library, and even the need to write monitoring software. Many factors are superimposed to have the full link delivery ability of large clusters, and even large manufacturers generally have their own "disassembly, modification and distribution" workshops. Because the motherboard design ideas of different brands of servers are different, when the same cluster involves multiple brands and specifications, it needs to be configured in a unified way. At this time, a "disassembly and assembly" workshop is needed to carry out standardization operation to improve efficiency, and at the same time, it is necessary to understand the motherboard design topology of different models of server manufacturers in order to facilitate the optimization of large clusters. It is difficult for any single manufacturer to do these things. We have also combined with many eco-partners. Qi Xin worked together to build a computing module to understand these things. Our technology and resources in this area are in the leading position in the industry.

  Q: What is the revenue and net profit of IDC business and AIDC business in 2023? Why did the actual profit in 2023 communicate better than that in the performance briefing of the third quarterly report, and what part of the contribution mainly came from?

  A: In 2023, the company’s operating income was about 4.4 billion yuan, of which AIDC business was less than 1 billion yuan, including our liquid cooling business and intelligent computing related business. Due to more company deliveries this year, the gross profit margin and net profit margin of traditional IDC business have been affected. The overall gross profit margin of AIDC business is about 40%, but it has developed rapidly. The actual profit in 2023 was better than that in the performance briefing of the third quarterly report, mainly due to the rapid growth of demand for intelligent computing driven by the application of liquid cooling solutions and the outbreak of AI artificial intelligence, the smooth expansion of new AIDC-related businesses and the continuous expansion of corresponding revenue scale.

  Q: What is the future delivery plan communicated with customers and the future capital expenditure?

  A: Our business model is based on sales and production. At present, there are still 4-5 data centers under construction in China. If customers have a clear demand for new orders, the company can complete the delivery quickly and need some new capital expenditure. Since the second half of 2023, the company has felt that the demand for AIDC business is relatively strong, so Heping Lake in Langfang Area B is planned according to AIDC mode. The company’s Langfang A data center has grasped the wave of mobile Internet in 2016-2019 and achieved good development. Pinghu, Zhejiang plans to become an intelligent computing center, hoping to seize the opportunity of AI development. At present, this piece of progress is relatively smooth, and it has also achieved a certain market position and popularity. The local government has also given some basic resources support. At present, the company has also established a stable ecological partnership with end customers, network cards, switches, servers and other manufacturers, and jointly completed the design of AIDC computer room. Business development stems from design, and design promotes customer strategy, which has formed a benign positive cycle.

  Q: The specific composition of the company’s business, the removal of traditional IDC friends, and the company’s leaseback.

  A: In 2022, the company’s traditional IDC business income was 2.7 billion, and in 2023, the traditional IDC business income was about 3.5 billion, an increase of 30%. The increase mainly came from: two buildings were full this year, and two new traditional buildings were added, and the shelves were not bad. During the reporting period, the company took the initiative to speed up the upgrading of low-power cabinets. The power of cabinets delivered in the early stage was mainly 4.4KW. At the end of the service of the servers carried by the aforementioned low-power cabinets, the company quickly upgraded them. At present, some low-power cabinets have been upgraded and have begun to be rented back. AIDC business mainly includes liquid cooling and intelligent calculation business.

  Q: What is the synergy between AIDC business and traditional customers? How many traditional customers have been introduced into AIDC business? How many AIDC customers are waist customers? How long is the signing span of AIDC business?

  A: Big model customers need computing power, algorithms and data. At present, there are mainly two types of customers in the market, one is large Internet companies and cloud vendors, and the other is entrepreneurial AI model companies, which is what everyone calls waist customers. We think that 2023 is the "first year of smart calculation". After another 3-5 years, waist customers will run out of great companies. Regarding the types of customers, we have signed a strict confidentiality agreement with our customers, and even the company will give customers a code name, so it is not convenient to say too much.

  Q: How to predict the company’s performance in 2024, and are you confident in the completion of its performance commitment in 2024?

  A: The company is full of confidence in its performance in 2024 and more confident in its performance commitment in 2024. In 2024, the company will continue to take the differentiation strategy: first, in terms of traditional IDC business, the company will mainly supply high-power cabinets that are scarce in the market in the future. The five data centers delivered in 2023 will continue to steadily increase the shelf rate in 2024, and make steady contributions to the performance together with the original eight data centers. Second, in terms of AIDC business, many AIDC customers of the company are growing sturdily and the demand for AIDC is increasing. Therefore, the company will continue to cooperate with ecological partners to the greatest extent, create an ecological circle of computing power, provide the most effective computing power, and then obtain business orders from the reasoning side with a larger market scale. Third, in 2024, the company will still combine the market demand and gradually deliver multiple data centers in Beijing-Tianjin-Hebei, Yangtze River Delta, Chengdu-Chongqing, Guangdong, Hong Kong and Macao to meet more customer needs and steadily improve the company’s performance.

  Q: Is Foshan IDC or AIDC?

  A: The first building delivered by Foshan is still a traditional data center, and there are also customers communicating, which can be transformed according to customer needs. AIDC is also an important development direction in the future.

  Q: What is the progress and shelf rate outside Langfang?

  A: Pinghu was put on the shelves slowly in the first three months, but now it is put on the shelves quickly. Foshan just delivered it at the end of the year, and the early stage is in the running-in stage, which is also in line with the company’s expectations. At present, the time is short and there is no reference.

  Q: What is the trend of AIDC gross profit margin?

  A: There was no AIDC business in previous years.

  Q: What is the proportion of high-power cabinets in 2024?

  A: Langfang Area B and Pinghu Phase II are both planned by the Intelligent Computing Center. In addition to high-power liquid cooling, at present, the company’s air cooling can be up to 40KW, and the company will mainly deliver high-power cabinets in the future, and the lowest power delivered in the future can also be 7KW, and the low power will be mainly used as cache nodes.

  Q: Will the structure of IDC and AIDC change further in 2024? Will it maintain a steady year-on-year growth in 2024?

  A: The traditional IDC business will continue to grow steadily. AIDC is not easy to predict. On the one hand, supply will affect business development, and on the other hand, the outbreak time of AIDC application side is uncertain. If it breaks out, the growth will be very rapid.

  Q: What is the company’s dividend expectation?

  A: At present, the company’s dividends are relatively stable, and it is also actively giving back to institutional shareholders and small and medium investors. The specific plan needs to wait until the annual board of directors puts forward a plan;

  Details of participating institutions are as follows:

Name of participating unit Category of participating units Name of participants Shangyin fund Fund company — CITIC Prudential Fund Fund company — China-Canada fund Fund company — Bank of China fund Fund company — Industrial fund Fund company — Agricultural bank of China Huili Fund company — Huafu fund Fund company — Southern fund Fund company — bosera asset management co Fund company — Bodo fund Fund company — Harvest fund Fund company — Yuanxin Yongfeng Fund company — da cheng fund management co.,ltd Fund company — Guangfa fund Fund company — Hengyue fund Fund company — China Merchants Fund (Shanghai) Fund company — Xinhua fund Fund company — Mingshi partnership fund Fund company — Huitianfu Fund company — Hongde fund Fund company — Haifutong fund Fund company — Chunhou fund Fund company — Baijia fund Fund company — Nord fund Fund company — Golden Eagle Fund Fund company — Changan fund Fund company — Changsheng fund Fund company — Penghua fund Fund company — Dongxing securities securities company — Dongfang proprietary securities company — Dongcai securities securities company — Citic jiantou proprietary securities company — CITICS securities company — Huatai Securities securities company — Guoxin Securities securities company — Guoyuan securities securities company — Sdic securities securities company — Guoxin securities securities company — Shanxi securities public offering department securities company — Investment promotion and asset management securities company — Zheshang securities securities company — Caixin securities securities company — Changjiang securities securities company — Union Yisheng Sunshine private placement organization — Chengrui investment Sunshine private placement organization — Minghe investment Sunshine private placement organization — fresh Sunshine private placement organization — Chaos investment Sunshine private placement organization — Xintai China life insurance company — Huaxia jiuying insurance company — Allianz insurance assets insurance company — Jianxin insurance asset management insurance company — Taikang assets insurance company — Great wall wealth insurance company — UBS overseas establishment — Sequoia capital overseas establishment — Central Fund QFII — Dongfang alpha other — Golden mean capital other — Zhongrong Trust other — Jiutian investment other — Five-place investment other — Xingzheng global other — Huatai baoxing other — South Tianchen other — Tongben management other — Dajia asset management other — Tianfeng asset management other — Icbc wealth management other — Ping ‘an Trust other — Jianxin investment other — Huisheng fund other — Cigna other — Wangrui investment other — Shanshu assets other — Zhengyuan investment other — Minsheng financial management other — Huihua wealth management other — Huiquan fund other — Haijin investment other — Jiupeng assets other — Beiyi investment other — Caitong asset management other — Xiansheng investment other —

He has collected more than 5,000 maps and 5,000 books in 30 years, and his bed has made room for books.

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△ Sunbathing, planting plants and reading books are the most comfortable life for Gou Jun.

At night, sleeping on the sleepers of the old railway, listening to the rumble of the small train but not noisy, making a cup of tea and telling stories in Chongqing. This is the dream life of many people, but in an old house hidden in the city in the triangle road of Huangjueping, all these may come true.

Gou Jun, an old Chongqing enthusiast, has traveled all over the world and collected more than 5,000 maps in the past 30 years, and then spent two months to build a "Xanadu" for himself-Junge Bookstore, where you can read local chronicles from all walks of life and enjoy Chongqing in different periods on maps. With luck, I can meet a group of old Chongqing fans at the courtyard dam in front of the door and listen to their stories about old Chongqing.

On the 25th, the upstream journalist came to the Junge Bookstore located in the triangle road of the fourth village of Huangjueping Railway, bringing you Gou Jun and his "old Chongqing" world.

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△ Gou Jun sorted out the map that he just found.

Old map attached to tourism

Speaking of the fate with maps and local chronicles, Gou Jun was obsessed with reading Geography Knowledge magazine (the predecessor of chinese national geography magazine) when he was a child, but he really started to collect books, but it was a journey at the age of 21.

In 1988, Gou Jun was already a "donkey friend". At that time, he rode a bike from Chongqing to Leshan, and the local customs and geographical beauty along the way made him linger.

"I just want to do something to keep this memory." So Gou Jun bought a "Leshan Tourism Traffic Map", "not only can you find tourism information, but you can also keep it as a commemorative collection, which has both practical value and collection value."

Originally, Gou Jun had been collecting stamps and magnetic cards, but after that, he fell in love with collecting maps. When he first started, he just bought some tourist maps, and then gradually began to buy administrative maps.

With the passage of time, the administrative map can’t satisfy Gou Jun’s hobby of collecting. He found that many old maps with the flavor of the times were drawn by hand and with a brush, which is not only artistic, but also more detailed. "When you touch these old maps, you can feel the taste of the years. Time brings us temperature and memory, and every old map is a work of art."

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△ Gou Jun spends a lot of time reading books every day.

More than 5,000 maps and 5,000 books in 30 years

"This is the Atlas of Fengdu County, this is the book Sleepless on the North Shore, and this is the Collection of Studies on the Inheritance of National Culture …" In Junge Bookstore, Gou Jun showed his books to upstream journalists one by one, but the books and maps placed in the bookstore are just the tip of the iceberg. His home is the "golden house". Most of the books and maps collected from all over the country in the past 30 years are.

"Look! If you buy more than one book, you can pile it up! " Looking at a room full of books and maps, Gou Jun’s parents often complain that there are more than 5,000 maps and nearly 5,000 books in a room, and the walls, floors, tables and chairs are all piled up or not. He will only sleep on the sofa if he frees up his bed to pile up books. "I don’t feel annoyed when I sleep in this kind of book, but I sleep more soundly."

Gou Jun told the upstream journalists that in the past five years, he spent nearly 100,000 yuan on books every year, and spent 10,000 yuan every month when he was more. When he was less, he had to "remove" more than 7,000 books and maps.

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△ There are various maps hanging on the wall in the bookstore.

Rebuild the old house by hand in two months to build the old Chongqing cultural living room.

Because there are more and more books and maps in the collection, it is inconvenient for friends to visit, and even it is inconvenient to take their feet after entering the house, so Gou Jun wants to find an independent space to store his "baby".

At the end of 2017, a friend subletted an old bungalow in the triangle road of the four villages of Huangjueping Railway to Gou Jun. As soon as he saw this blue brick house at the junction of the railway, he fell in love with it-the house has a big courtyard dam, and a few meters in front of the door is the intersection of the three railways, hence the name "triangle road". Every night after ten o’clock, there will be a small train rumbling past the house, which is very charming but not noisy. From time to time, nearby residents will pass by carrying the vegetables they just bought, or the smell of fried bacon from next door will waft in. "This kind of life picture is in line with my memory of’ old Chongqing’, and this is the independent space I have been preparing for a long time."

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△ The postcard designed by Gou Jun is created with the scene behind him.

Gou Jun found an art friend, and the two of them took over the old and messy old house and started the road of design. Friends are responsible for design, while Gou Jun walks around the streets, collecting unwanted and unusual old objects and furniture and decorating the bookstore.

At the beginning of March, it took Gou Jun only two months to complete the renovation of his old house. The signboard of "Junge Bookstore" was carved by him, the bookshelf was designed by himself, and every decoration was randomly placed according to his hobbies. Gou Jun brought some books and maps at home to the bookstore, where fans can read books and buy whatever they like.

If you are lucky, choose a sunny afternoon to come to Junge Bookstore. You can also see the old streets in Chongqing and cultural lovers sitting on the courtyard dam at the entrance of the bookstore, each holding an old teacup to talk about the land and telling stories about Chongqing.

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△ The signs in the bookstore are all made by Gou Jun.

His feelings of selling books: the national book lovers are paying more and more attention to Chongqing.

"In 10 years, Chongqing has developed and changed rapidly, and loving the motherland begins with loving your hometown." In the past, Gou Jun paid little attention to books and maps in Chongqing, but in the past 10 years, he has paid more and more attention to the collection of local chronicles and maps in his hometown, and he wants to be a witness to the development of Chongqing.

Gou Jun also has his own shop on Confucius Old Books Network, selling surplus old books and old maps. He has an intuitive feeling: "I personally feel that in recent years, book lovers all over the country have paid more and more attention to books related to Chongqing, which reflects the growing charm of Chongqing, and more and more people are willing to pay attention to Chongqing and understand Chongqing culture."

In the future, the "Junge Bookstore" will be officially opened to tourists and enthusiasts. Gou Jun wants to gradually build the bookstore into an old Chongqing cultural living room, so that every friend who loves old Chongqing and likes reading books can feel a sense of belonging here, can talk and laugh, and can find his connection with the city in the book. "Drinking tea and selling books, Chongqing Salon, I hope that the future’ Junge Bookstore’ will be more free and energetic."

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△ Goujun’s own jigsaw puzzle with light rail as the theme

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△ Yan Jun is busy in the bookstore

Upstream journalist Yang Xinyu Photography Liuli

[Disclaimer] The texts, pictures, audio and video that are not marked with "Source: Upstream News-chongqing morning post" or "Upstream News LOGO" on the upstream news client are all reposted. If the reposted manuscript involves copyright issues, please contact the upstream news.

Buy it or Weilai? The new entry-level version of BMW i4 is on the market at a price of 429,900.

A few days ago, i4 added an eDrive35 model. As an entry-level model of i4, its price is 429,900. Two models have been released before, namely, the eDrive 40 model with 469,900 and the M50 model with 549,900. In addition to the differences in power, the new models are also different in some configurations. The following maps are all official maps of i4 eDrive40.

Because it is only a new model, it is consistent with the design of the eDrive40 model on sale in appearance.

The iconic star screen air intake grille, with exaggerated air intakes on both sides, and slim intelligent LED headlights (optional laser headlights), the front face is very sharp. At the same time, the slightly raised ribs between the depressed front and the engine room cover show a strong sense of strength and the aggressiveness of the whole vehicle.

The outline of the car body is full of sculpture, outlining the lines that are sporty and elegant, and it is full of appeal. There is no change in the body size, the length, width and height are 4785/1853/1455 respectively, and the wheelbase is 2856 mm. Positioning is a medium-sized car, but such wheelbase will still be the mainstream level in 2023.

There is still a spoiler decoration similar to exhaust in the rear of the car. It is rare for pure electric vehicles to adopt this kind of simulated exhaust system decoration, which actually meets the appearance needs of "conservative" people, and it always feels a little less sporty without exhaust.

In terms of body color, the new car is equipped with the same color scheme as the eDrive40 model. As standard, it can be selected from sapphire blue, tourmaline gray, Portman blue, Brooklyn gray, Danquan stone blue, mineral white, sunset orange, frosted Portman blue, lapis lazuli red and San Remo green.

The interior is also a continuation of the family-style design style, which is consistent with the layout of the eDrive40 model.

It uses the iconic through center console and air conditioning outlet that turns to the driver’s seat, and some commonly used physical buttons are still reserved under the air conditioner. Chicken-leg-type electronic gear handle and knob are also available, as well as classic large-size two-screen and three-frame multi-function steering wheel.

In terms of configuration, compared with the eDrive40, the 360-degree panoramic parking image is cancelled, keyless entry, and the automatic parking assist system Plus is downgraded to an automatic parking assist system. Its main active braking, reversing image and lane keeping are all available, and more configurations can be added by matching.

The new i4 eDrive35 is equipped with a single motor with a maximum power of 210kW(286Ps) and a maximum torque of 400 N m.. Compared with i4 eDrive40, its power difference is 40kW(54Ps) and 30 N m.. However, in the zero-hundred-acceleration performance, the eDrive35 model is 6 seconds, and the eDrive40 model is 5.7 seconds. The difference of only 0.3 seconds is not much, and the maximum speed is limited to 182 km/h.

The eDrive35 model is equipped with a 70kWh ternary lithium battery pack. The cruising range under CLTC condition is 511km, and it can be charged to 80% in a little more than half an hour, and it only takes 7 hours to charge slowly. As a reference, the eDrive40 model is equipped with a ternary lithium battery of 83.9kWh, and the cruising range under CLTC condition is 625km, with a fast charge of about 45 minutes and a slow charge of more than 8 hours. Compared with the two, the charging speed of the eDrive35 model is a little faster, but after all, the battery is smaller and the battery life is less than 100 kilometers.

Compared with the eDrive40, the i4′ s entry-level model has also reduced a lot of configuration, but the price has also been lowered accordingly. The main function of its new car models is to further enrich the lineup of electric products and meet the travel needs of consumers with different prices.

Cross-border online gambling: the gambling chain is increasingly concealed and uses "black ash production" to transfer funds.

Recently, Chery Group released the latest sales report. In October, Chery Group sold 88,000 cars. Among them, the sales volume of Chery Automobile reached 54,602 vehicles, up 35.2% year-on-year and 29% quarter-on-quarter, maintaining double growth year-on-year and quarter-on-quarter for five consecutive months, and setting a new monthly sales volume this year.

Behind the surge in sales, it is mainly due to the substantial improvement of product strength and intensive cultivation in channels.

In terms of products, under the empowerment of the system, Chery Automobile can innovate at a faster speed, expand the product width and further enhance its radiation ability to market segments.

In October, in order to further expand the circle, Chery launched the Tiggo 8PLUS with more luxurious configuration and higher comfort based on the marketing strategy of "big single product combination boxing". Tiggo 8PLUS is positioned as a "luxury land flight cabin", and it has formed a "flagship double explosion" with Tiggo 8 less than one month after its listing. While meeting the diversified and quality travel needs of consumers, it has demonstrated its strong product strength and market vitality with a sharp knife effect of 1+1>2.

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Tiggo 8 PLUS

The data shows that in the past October, the sales volume of all Tiggo products headed by Tiggo 8PLUS exceeded 40,000 units, reaching 40,702 units, up 58% year-on-year and 30.5% quarter-on-quarter.

Among them, the sales volume of Tiggo 8 series was 16,399 vehicles, up 24.7% year-on-year and 28.4% quarter-on-quarter; The new generation of Tiggo 7 sold 8035 vehicles, an increase of 842% year-on-year and an increase of 18.7% quarter-on-quarter; The sales volume of the new generation Tiggo 5x was 9,921 vehicles, up 27.8% year-on-year and 28.5% quarter-on-quarter. Tiggo 3 series sold 6,347 vehicles, up 61.3% year-on-year and 65.2% quarter-on-quarter; Arrizo series products sold 7,917 vehicles, up 19.1% from the previous month.

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A new generation of Tiggo 8

In addition to products, Chery’s sales can outperform the general trend against the trend, and it also benefits from the stable quantity and heavy quality in the channel. Since the beginning of this year, due to the "double attack" of the epidemic impact and the market downturn, the automobile industry as a whole is facing a test. In the face of the severe market environment, Chery Automobile quickly "restarted", which not only outperformed the overall sales, but also expanded its network against the trend. In October, Chery joined forces with 100 cities and 100 stores across the country to open and expand rapidly.

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Chery Automobile’s "100-store Opening and 100-city Linkage"

In addition, in order to better help the sales sprint in 2020, Chery Automobile has also formulated a new channel development strategy centered on the four paths of "cloud, terminal, new retail and new experience".

Specifically, in the cloud, Chery has built a "smart exhibition hall", which integrates the existing public and private domain traffic, establishes the unique ID of users, forms a customer data center, and provides convenient services to users directly through VR, AR, intelligent voice and other technologies, and seamlessly integrates with the offline exhibition hall to improve the empowerment efficiency.

At the terminal, Chery has comprehensively promoted the "Thousand Stores Quality Project", implemented the "Double Engine Drive Plan" and the "Super Deep Sea Plan", and achieved double improvement in the number and quality of channels. It is estimated that the scale of the first network and the second network will reach 2,000 this year, an increase of 11% year-on-year.

In terms of new retail, Chery integrates financial, car loan, insurance and other resources, builds self-operated and cooperative channels, and realizes online scenes such as customer gathering, sales and finance with the help of technical means to create a new digital retail platform for Chery. At the same time, product model big data is established to customize products that meet users’ needs, and online and offline customer sales are carried out through multi-information antenna extension and multi-scenario sales channels to realize global marketing.

In terms of new experience, Chery upgraded the four modernizations of "purchase experience scene, core selling point visualization, refined service process and online sales behavior" around invitation, test drive and transaction, creating a brand-new surprise experience for customers.

In 2020, for Chery Automobile, it will be a year full of challenges and a year of comprehensive strategic transformation. Facing the dual pressures of economic and market downturn, Chery has made breakthroughs in products and channels. Next, with the continuous efforts of products and channels, I believe that in the remaining two months of 2020, Chery’s sales will continue to maintain good results and set a new record again.

Huawei has another black technology exposure, and the M9 is the first to be equipped.

In April this year, Huawei upgraded its smart car solution on the eve of Shanghai Auto Show. The new upgrade includes a series of products such as HUAWEI ADS 2.0, HarmonyOS cockpit 3.0, smart car lights and smart car lights.

Among them, the powerful strength of HUAWEI ADS 2.0 and HarmonyOS Cockpit 3.0, we have already felt it on the version of the M5 Intelligent Driving, and the true colors of the other products will not be revealed until the M9 goes on the market in the fourth quarter.

Except for their XPIXEL smart headlights.

Recently, a demonstration video suspected of Huawei’s XPIXEL smart headlights went viral on the Internet, and the contents on the PPT of the conference seemed to be realized one by one.

In my opinion, this video can be divided into two stages. When watching the previous paragraph, the psychological activity is probably like this:

Oh, the effect is not bad.

Can animation be customized?

But when I saw the content behind, I lost the skill of speaking, so I had to watch the video with my mouth open.

I divided the functions shown in the video into three levels:Ordinary level, progressive level, and fate level..

Let’s look at the "ordinary level" first.

The so-called "ordinary level" refers to those functions that look ordinary, have little use, and at most bring some emotional value. Although these functions look different, they actually project words or images through the brightness changes in some areas of dot matrix headlights.

Including small animations when starting and leaving the car:

Small eggs for the other half on Valentine’s Day:

An animation that follows the rhythm of the music in the car;

And, weather reminder:

Well, isn’t it more clear and readable to put the weather reminder on the head-up display or screen? If the weather reminder can have some practical use, other functions are more like "doing it for the sake of doing it". Moreover, this is not a difficult function to achieve, and models with similar functions can be found in the current market.

However, it is not bad if users can customize the projected animation.

Let’s look directly at the function of "entering the class".

First of all, it is a distance reminder in the car-following scene:

And this world’s most intuitive lane change reminder:

When passing through some narrow lanes, the headlights will outline the next driving track of the vehicle to avoid rubbing, which is similar to the width-indicating carpet of Zhiji L7:

The turning carpet below will light up the whole lane for you when you turn.

Compared with those fancy words and patterns, these driving functions are much more practical, right?

What is more worthy of recognition is that Huawei’s smart headlights are very accurate in identifying lanes, and at the same time, they can quickly adjust the brightness when the ambient brightness changes.

Finally,What I call "anti-sky level" are two functions that combine autonomous driving.First of all, it is a relatively basic courtesy to pedestrians.

It can be seen that after the automatic assisted driving is turned on, the vehicle can inform other traffic participants of the vehicle status through headlights. When pedestrians on the roadside need to cross the road, they will project a guide line to give way to pedestrians.

I think the most necessary thing to do is the following function, which I would like to call "Wang Fried".

Due to the prohibition of motorcycles in urban areas, Guangzhou is a city that relies heavily on electric bicycles. When you walk on the road after work at night, you can often see some electric bicycles driving on the motorway, which is very dangerous, especially in some dark places.

The "Chu River-Han Boundary" projected by Huawei’s smart headlights clearly defines the next driving trajectory of the vehicle, which has a certain warning function.

Don’t come here. jpg

Although Huawei’s smart headlights have not been officially put into production, we can still draw the conclusion that:

Headlights in the future will not be limited to simple lighting. With the further exploration of smart cars for users’ needs, headlights will also become a bridge for communication inside and outside the window. From simple flashing lights to reminding others of the change of driving route,The amount of information that headlights can carry will be greatly improved..

Today’s smart electric vehicles are strikingly similar to the era of smart phones more than a decade ago.

At the press conference, Yu Chengdong shared his views on the development trend of intelligent electric vehicles before officially unveiling the new products.

Because I was in charge of Huawei’s terminal business ten years ago, I deeply felt at that time that many giants might not survive such fierce market competition or major changes in the industry.

This is indeed the case. The listing of iPhone opened the era of smart phones, and the function machine has since disappeared.

Yu Chengdong believes that the "iPhone moment" of intelligent networked cars will appear in 2025, and it may really be Huawei that will build this "iPhone".

Hesheng shares: Battery tray products can carry various batteries such as semi-solid batteries.

Securities Times E Company News, Hesheng Co., Ltd. said on the interactive platform on April 5 that the company has perfect production technology and material research and development capabilities, and its customers include battery manufacturers and vehicle manufacturers. The company can customize and produce different types of battery tray products according to customers’ requirements, and can carry various batteries including semi-solid batteries and solid-state batteries. The company has been driven by technology for a long time, and has been widely recognized by customers. It has laid out the production of new energy automobile parts in advance and accumulated certain technology.

"post-90 s" Bao Ma is the anchor of shroud: shroud can be beautiful just like the dress of the deceased.

In recent years, more and more young people have begun to pay attention to and devote themselves to the funeral industry, injecting new vitality into this industry with their enthusiasm and wisdom. In Heze, Shandong Province, a post-90 s treasure mother chose to be the anchor of the shroud. Every night, this treasure mother introduced the shroud in the live broadcast room and tried it on and displayed it according to the audience’s requirements. Sometimes she needed to try on more than 40 pieces in one night.

In this treasure mother’s view, the shroud is like the dress of the deceased. It is a traditional custom to prepare the shroud for the deceased, but it is difficult to see the effect of wearing it when buying it offline or online, and now many people are not so shy about dying. Some even choose the shroud for themselves, so she moved the shroud to the live broadcast room.

Qi Jianyue reports from Heze, Shandong Province, Shuo Jinag

New Year’s Day Stick to | Ice and snow oil, the most beautiful "scenery" color

December 31st, Daqing, Central Broadcasting Network (Reporter Pang Miao correspondent Quan Panfeng Jing Li) On December 30th, the first day of the New Year’s Day holiday in 2024, the ninth day of the cold winter, the gloomy weather that was about to snow made the deep winter at minus 20 degrees Celsius in Daqing even more chilly, dripping into ice and blowing into frost.
Li Yusheng, captain of GJ32008 Team of Drilling Technology No.1 Company, and Xin Fusheng, the driver, connected the well water pipeline (photo taken by Yang Guangwang Faquan Panfeng).
Celebrating the New Year’s Day, the South Second Block of the Second Oil Production Plant of Daqing Oilfield is full of noise and excitement.
At 10 o’clock, the whistle of the drilling rig of No.30130 drilling team of Daqing Drilling Company II pierced the sky, the steel and iron on the drilling floor collided, the "Hi Yo" sound of the driller screwing the threads staggered, and white steam burst out from the drilling floor, mud tanks and other places from time to time. Busy "Oil Red" and the cold of Saibei played the winter battle song of grabbing oil and gas.
Hou Jianhui, the 30130 drilling team of Drilling Company No.2, is in the tight lifting ring (photo taken by Yangguang. com)
"Yi Yi hydraulic tong, don’t let the telescopic cylinder freeze!" The driller Xia Zhong held the operating lever in his hand, stared at the flying drill pipe and shouted at the drill floor.
Zhang Dalong, the mud squad leader of the 15170 drilling team of the second drilling company, used steam to preheat the vibrating screen valve (photo taken by Yang Guangwang)
The 30130 drilling team is drilling, and if the hydraulic tongs are not operated for a while, the telescopic cylinder may freeze, so it needs to be heated frequently.
Zou Qingdong, an embedded worker, rubbed the cylinder with steam, but the mud ideas on his face were not wiped off. His hat, eyebrows and beard were covered with fog and frost, and his cheeks were red with cold. I don’t know if it was fog or sweat, and he was "teetering" on his nose tip.
After heating, Zou Qingdong skillfully operated the hydraulic tongs, and worked together with the external fitter and the site worker to make a single joint operation, with tacit cooperation and in one go.
On the drill floor, everyone is in full swing, and the drill floor is also busy.
Ren Baolei, the floorman, kept cleaning the cuttings at the outlet of the vibrating screen with a shovel, Jason, the driller, cleaned the thread of the drill pipe, and Zhang Mingrui, the vice captain, came down from the rig floor and ran back …
At this time, the whistle of several drilling rigs not far away fluctuated and intertwined, as if blowing the horn of the competition.
Changyuan area of anniversary Oilfield is a ballast stone with a capacity of 40 million tons, and the Second Oil Production Plant, which is located in a key position, is also the main battlefield for anniversary Drilling at the end of the year. After the project started on November 27th, they need to complete the production tasks of more than 300 wells by the end of December.
Time is productivity, and speed is efficiency.
Daqing Drilling took advantage of integration, deployed 60 drilling rigs in a few days, implemented industrial drilling, optimized operation and made overall progress, and completed two-thirds of the tasks in just over 20 days. New Year’s Day is approaching, some drilling rigs are scrambling for the last well location, and some drilling rigs have moved to the southern block adjacent to the north side, starting a new attack.
At 11: 40, the 15170 drilling team, 2 kilometers away from the 30130 drilling team, was waiting for the solid surface. Although it is waiting, the scene is just like "fighting". The duty room will discuss the speed-up method, install well sealers, place drilling tools, steam clean drill pipe threads, and carry lime powder …
Li Xiaodong, the driller of the 15170 drilling team of the second drilling company, tightened the screw of the hydraulic relief valve (photo taken by Yang Guang Net)
"Hey … push!"
Li Xiaodong, the driller, and Shi Liujun, the lead tong man, crouched slightly on their sides, holding wrenches to tighten the screws of the hydraulic relief valve. Li Xiaodong’s eyes narrowed into a crack and his lips were slightly parted, as if there was a "rope" that brought his eyes, nose and lips closer. Jiang Kailong, a site worker, and Xi Wei, a derrick worker, use tools to tighten the drill pipe to prevent it from falling. Technician Cheng Ran is checking the breathing ports of diesel engine and generator to ensure the smooth operation of the equipment.
After busy here, Cheng Ran, Zhang Dalong, Li Xiaodong and Xi Wei began to tidy up the well site, and jointly moved the short casing to the tool sledge for positioning and placement, which was convenient for management and measurement. They seize all the time to do a good job in site standardization, construction standardization and militarization of life, improve management effectiveness, and provide strong support for speeding up and improving efficiency.
"Captain Li, you are just in time!" Kong Fanjun, secretary of the 15170 drilling team, saw the cementing team arrive and marched past.
Drilling speed-up is related to productivity construction and high-quality development of enterprises, and Daqing drilling takes it as a key task from top to bottom. Therefore, the integrated operation of this company has achieved overall deployment and unified command, realizing the close connection of various production processes and efficient operation of production organizations.
Li Yusheng, captain of GJ32008 Team of Drilling Technology No.1 Company, and Xin Fusheng, the driver, connected the well water pipeline (photo taken by Yang Guangwang Faquan Panfeng).
Li Yusheng, the 55-year-old captain of GJ32008 team, and Xin Fusheng, the 57-year-old driver, got off the bus, and they carried a hundred kilograms of heavy cementing water pipelines, connecting cementing water pipelines, ash injection pipelines, putting rubber plugs and pressure testing. They were as busy as a bee.
Hard work and hard work are the characteristics of Daqing petroleum people. At the critical moment, cadres should keep an eye on the scene.
Zhang Mingrui, vice captain of the 30130 drilling rig, was busy at the well site. Kong Fanjun, secretary of the 15170 drilling rig, and Cao Libin, vice captain, put the physical strength and organization of cementing captain Li Yusheng, who was 1.65 meters tall, ahead … And Zhao Jianwei, the captain of the 15148 drilling rig, was staring at the key links of the solid oil layer, took time to drive between the old well site and Araiba many times, and finally stationed his station in the center of several wells.
Running, shouting, nervous and busy, the well site painted a special "scene" of ice and snow.
At 16: 00, the twilight darkened, the lights on the well site brightened, and the whistle of vehicles, the roar of drilling rigs and the shouting of oil people were heard.
This kind of ear not only resounded in Songliao Basin, but also echoed in the hearts of hundreds of Daqing drilling teams and tens of thousands of drillers who fought in overseas markets such as Iraq, Saudi Arabia and Sudan all the year round, and in domestic and external markets such as Xinjiang, Sichuan, Chongqing, Shaanxi and Shanxi.
In 1929, I held my hand in my arms, but I couldn’t get rid of the stick in 3949.
The extremely cold and deep winter at MINUS 30 degrees Celsius is getting closer and closer, and the pace of the 2024 New Year is getting closer and closer. The pace of oil people moving by oil and fighting for oil is still persistent.
They always stick to the wind, frost, snow and rain, the heat and the cold wind, the responsibility of an oil man’s mission, the struggle to live up to their youth, and the loyalty to make oil and serve the country.
For more exciting information, please download the "Yangguang. com" client in the application market. Welcome to provide news clues, 24-hour hotline 400-800-0088; Consumers can also complain online through the "Woodpecker Consumer Complaint Platform" of the Central Broadcasting Network. Copyright statement: The copyright of this article belongs to Yangguang. com and may not be reproduced without authorization. Reprint please contact: cnrbanquan@cnr.cn, we will be held accountable for the behavior that does not respect originality.
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The 3 rd line battle field shines! The throne of football in China will give way! Wuhan soil cannon rises!

Like a model in heaven, it is really a good example in the world, this creator, positive energy! Welcome everyone to pay attention, like, comment, forward and collect, thank you!


The rising star of China football: From Lei Wu to Wei Shihao, when talking about the top football players in China, most people will undoubtedly answer "Lei Wu". The attacker who scored high scores in the Super League has become a symbol of the national team. But with the passage of time, a new name is quietly emerging, and that is Wei Shihao.

Lei Wu’s brilliant Lei Wu is undoubtedly the legend of China football. From the moment he first entered the Super League, his outstanding performance attracted countless eyes. Not only did he score in double figures for five consecutive years, but in the sixth season, he became the top scorer of the league with 27 goals. At his peak, he went to Spain to play for Espanyol and became the representative of China football in Europe. However, as she grew older, Lei Wu chose to return to China.

Looking for a new leader, Lei Wu still paid a lot for the national team and the club after returning to China, but his status gradually declined. This also makes people start to think, who can take over the banner of Lei Wu and become the new leader of the national football team? The Rise of Wei Shihao When it comes to this question, Wei Shihao is undoubtedly the most anticipated answer. In this season, the Wuhan three towns team is facing great difficulties. However, Wei Shihao brought hope to the team with his excellent performance. He not only scored goals at the crucial moment, but also solved the difficulties for the team almost every time. In the match with the Shenzhen team, he even staged a winner and won the team.

Wei Shihao, the hero at the crucial moment, not only performed well in the Super League, but also performed well in the AFC Champions League and the national team. He almost became the savior of the team at the critical moment. Whenever the team is in trouble, we can see Wei Shihao stand up and bring hope to the team.

At the moment of carrying the banner, Wei Shihao showed his strength in the Super League, the AFC Champions League and the national team. He not only scored key goals, but also brought vitality to the team on the court. It can be said that he has taken over the banner of Lei Wu and become the new leader of the national football team.

Looking forward to the future Wei Shihao’s outstanding performance undoubtedly made people have high hopes for him. He not only has excellent strength, but also has the potential to lead the team. Many people expect him to bring more honor to the national football team in the future.

What’s your opinion? What do you think of Wei Shihao’s performance? Do you think he can carry the banner of China football in the future? I look forward to your comments in the comments section.

Pay more attention If you are interested in football, Super League and Wei Shihao, please pay attention to our headlines, and we will bring you more exciting content.


The new star of China football: From Lei Wu to Wei Shihao, China football has been looking for a new leader, and Lei Wu once assumed this responsibility. His brilliant achievements and Spanish league experience made him the representative of China football in Europe. As time goes by, his state declines, which makes us start to think about who can take over the banner. At this time, Wei Shihao emerged as a highly anticipated answer. His performance in Wuhan Sanzhen team is not only outstanding in the Super League, but also shows his savior-like ability in the AFC Champions League and the national team. He seems to have taken over the banner of Lei Wu and become the new leader of the national football team.


The rise of Wei Shihao marks a new chapter in China football. His heroic performance at the crucial moment filled the fans with hope, whether in the Super League or the national team. His strength and charisma earned him the respect of the fans. He has started to carry the banner of China football and become the new leader of the national team.


In the future, we have good expectations for Wei Shihao. He not only has strength, but also has the potential as a leader, which can bring more honor to the national football team. His emergence makes people full of confidence in the future of China football, expecting him to continue to succeed in the international arena.


On the whole, the rise of Wei Shihao bodes well for China football. He has shown the potential of a leader and deserves high hopes from fans and the national team. I hope he can continue to make outstanding contributions to China football in the future and raise China football to a higher level.


On the whole, the rise of Wei Shihao bodes well for China football. He has shown the potential of a leader and deserves high hopes from fans and the national team. I hope he can continue to make outstanding contributions to China football in the future and raise China football to a higher level.


50+ new beauty products are fighting fiercely, where is the "new"?

Judging from the new products, especially skin care products, launched by major brands at the beginning of the year, they focus on the efficacy types of "early C and late A", and there is no lack of the trend of clustering online celebrity concepts and ingredients to homogenize the production capacity.

On the one hand, it is difficult to put the new regulations on record; On the one hand, big-name beauty has opened a new racing competition.


According to the incomplete statistics of the reporter of Cosmetics Finance Online, in 2022, more than 30 brands have launched more than 50 new products, expecting to usher in a "good start".

Among these brands that have launched new products, there are not only international brands such as Estee Lauder, Lancome, Saint Laurent, Frestech and Guerlain, but also well-known domestic brands such as Nature Hall, Proya, Marie Daijia, herborist and Yiyi Herbal Medicine, as well as popular new brands such as Ximuyuan, Winona, Runbaiyan, Kuadi and Yiben.

What kind of "masterpieces" will different brands launch to capture the market? From these new products, what beauty products trends can we see and what pain points can we find?

01

The average price is close to 600 yuan per bottle.

The essence is still a gold mine.

Among the more than 30 new skin care products incompletely counted by the reporter of Cosmetic Finance Online, the products of "essence" and "essence" are still the focus of new products promoted by major brands, and 12 brands including Estee Lauder, herborist, la roche-posay and innisfree have launched this type of new products.


From the main efficacy, most of these new essences are mainly whitening and repairing, which is the same as the efficacy advocated by the concept of "early C and late A" that exploded in 2021. That is to say, the main products are VC and VA (including A aldehyde, A alcohol and A fat), which can effectively whiten and resist oxidation, and have the effects of anti-aging and repair.

In addition, in these new essences, in addition to the necessary components VC and VA and their derivatives, other components are mostly plant extracts, such as orchids, myrtle, Zhenye cherry seeds, Erigeron, sea lilies, Bai Lianhua, mirabilis jalapa, etc., and more attention is paid to green, moisturizing and moisturizing. Obviously, brands want to enter the consumer market in a green, healthy, efficient and safe way.

In terms of price, the average price of the new essence is 585 yuan/bottle. Among them, the prices of foreign brands such as Estee Lauder, Chanel and Ya Dun are close to 1,000 yuan, which is significantly higher than that of domestic brands, about twice as much.

Some insiders pointed out that nowadays, with the increasing demand of consumers for cosmetics, more efficient, more research and development strength, but also more expensive essence quickly occupied the minds of consumers. "For consumers, the higher the efficacy, the more popular it is; For brands, the higher the price, the more objective the profit, so it is not difficult to understand why cosmetics brands get together to launch elite products. "


02

Star products are upgraded again

"Classic single product" is a strategic consensus.

The continuous upgrading of star items is also a common "innovation" strategy for brands.

Among the new products launched in 2022, Runbaiyan, Estee Lauder, YSL Saint Laurent Beauty Cosmetics, and Book by Book are all upgraded in formula or packaging around star items, so as to meet the needs of consumers and expand the market with newer and more comprehensive values.

On the one hand, in the rapidly changing consumer market, various products emerge one after another, and the life cycle of products is getting shorter and shorter. It is not easy to create an enduring and attractive product. Once the same or similar products appear, the competitiveness of the original products will be greatly weakened. Therefore, we should explore from the aspects of product function, experience and personalization to create a moat of products.

On the other hand, the consumer demand is constantly changing, and products should be adjusted around the consumer demand in time to keep up with the pace of consumers. Even star items should enhance their product value and meet the needs of users so as not to be eliminated by users. In addition, the upgrade of classic items will not only help the brand to consolidate existing consumers, but also enable the brand to touch potential consumers in the promotion of new products and new functions.

03

"Box Set" is popular again.

Behind it is the change of new channels.

In parallel with the strategy of "big single product", the combination of "water, milk and frost" which prevailed in CS channel ten years ago has returned to the stage, but the beneficiaries of this channel have become Tik Tok, Aauto Quicker and major broadcast rooms.


This year, OLAY, Decker, Infusa, Yilian and other brands launched new products in the form of "water+milk" or "water+milk+cream".


Behind this is the change brought by brand layout new channels and catering to the sinking market.

With the rise of live broadcast e-commerce companies such as Tik Tok and Aauto Quicker, cosmetic box sets have ushered in the second spring on these live broadcast platforms. According to several live broadcast data of Tik Tok and Aauto Quicker’s Talent, the number of sets of boxes sold is considerable.

Take Tik Tok as an example, the series of gift boxes of "Afterglow Danhua", "Snow Flower Show", "Oushiman Pearl White Gift Box", "Polaiya" four-piece set of "Tightening Skin and Tightening Muscle" and "Kanshubo" with high uric acid and moisturizing face are all selling well here. The main groups of consumers are also concentrated in the sinking markets of third-and fourth-tier cities and people aged 25-35.


04

The core components of sunscreen remain unchanged.

But the formula pays more attention to caring skin and nourishing skin.

In addition to essence and box, sunscreen is a skin care product that consumers focus on in spring. In this year, Nature Hall, Gaozi, Anjesha, and Deke launched new sunscreen products. Although the core components of the four sunscreens have not changed significantly, they all tend to be skin-friendly and nourishing in formula.

With the gradual enhancement of consumers’ awareness of sun protection and more professional functional demands, in recent years, the development of sun protection products has shown some development keywords such as "skin care", "anti-aging" and "multi-effect". Among them, skin-care sunscreen with both sun protection and skin care functions is gradually favored by consumers.


05

Lipstick comes out quickly.

Silk and water are two selling points.

Even under the influence of the epidemic, many brands said that lipstick sales showed a downward trend, but in 2022, the battle of new cosmetics had to look at "lipstick" first.

Among the 16 new make-up products counted by the reporter of Cosmetics Finance Online (except for the New Year’s limit), "lipstick" is the new keyword, and nearly half of the brands have introduced lipstick, followed by foundation/air cushion/isolation, followed by eyeliner and lipstick.

In the new lipstick, there are many colors and diverse textures, and softness and moisture are two outstanding characteristics respectively.


06

High-end brands continue to create "spire" makeup;

More expensive price, more skin-nourishing ingredients.

When makeup is becoming a common beauty product for a new generation of consumers, it is more like a skin care product for many consumers, which is different from high-frequency cosmetics such as lipstick. A good makeup product for a make-up brand is just like a good essence for a skin care brand. It is a "spire" product that can occupy consumers’ minds, thus driving the joint purchase of other products.

It is worth noting that among the new foundations launched by major brands this time, Lancome foundation cream costs 1050 yuan/bottle, which exceeds the price of most liquid foundations. "One bottle of powder cream, half bottle of essence", this product combines foundation and essence cream, and is suitable for before liquid foundation, which makes makeup tend to skin care and skin care.

07

Cold thinking:

When online celebrity’s concepts and components get together,

Is the new product really "new"?

Judging from the new products launched by major brands at the beginning of the year, especially skin care products, they focus on the efficacy types of "early C and late A", and there is no lack of suspicion that online celebrity’s concepts and ingredients are clustered together and the production capacity is homogenized. Is this new product really "new" for consumers?

In today’s diverse skin care market, there is a need for many types of new products. Only by studying consumer demand and producing more diversified products that meet the real needs of consumers can brands gain more voice in the fierce market competition.