月度归档 2023年12月11日

What? There are RPG games in arcade game?

That’s for sure!

It is found in almost every field, such as sparrow, puzzle, question and answer, action and adventure.

It’s just that the attributes of RPG are not so obvious.

In fact, the familiar Three Kingdoms, Dinosaur Fight, Knight of the Round Table and final fight are all action RPG games, but they are very different from the RPG model in our impression, so there is no association in this respect.

However, the arcade version of the quiz game is often interspersed with wonderful plots, becoming a unique RPG game.

CAPCOM and SNK launched two quiz games: Capcom World and king of fighters Quiz.

These two games involve all aspects of the game knowledge, and you must have a certain amount of knowledge to succeed.

The primary characters in the game are all familiar arcade characters. And each character has been redrawn.

Unfortunately, this kind of question-and-answer game is limited to the local area. Players in other places simply don’t understand. Of course, there are different predictions for different countries, which have not been published in China. The only thing we can play is the Republic of China Education Committee.

There have been some games in arcade game that are close to RPG, and the process of these games is often long, even if you can’t understand the description in the article, it will not affect the experience. Even if there are extra options, you only need to play once or twice to get familiar with them.

Arcade game has no archiving function, so it will only take one or two hours to clear customs!

The RPG games that appeared in those years often had a certain relationship with western magic legends, and there were equipment, level and magic settings.

In the era when CAPCOM has ruled the game hall, the appearance of Sword of the Golden Eagle undoubtedly set off a new upsurge.

The plot of the game is very simple. The king uses the dark power to summon the city of the sky to destroy the prince’s country. The Fire Warrior (Golden Eagle) tells him that he can only open the city of the sky with three keys and destroy the dark Lord.

The dark Lord is the dragon that the BOSS finally killed. After being killed, the fire warrior let the prince travel around the world to broaden his knowledge and benefit the people.

Arcade game can’t archive it, but it can renew it by password, and even get the strongest weapon directly.

The game is a relatively rare vertical game in that year. It is played from a overlooking angle, with pet system, magic and upgrade system added. Block is the most important operation. If you are not good at using block, the first three levels will be dead.

There are many feeder lines in the game, depending on whether the player has got this hidden "dragon key".

According to the normal game, it is difficult to reach the full level of 30.

Therefore, there is also a place to provide leveling in the game. There is a hidden fruit stall in the market, which can get unlimited energy for upgrading. But you must pinch the time, or there will be no one before you see the BOSS.

Once you get a super-high level here, your blood volume, attack power and defense will be improved, and the difficulty of the next few levels will be much smaller.

In the game, the plot branch will be selected according to the player’s operation. Although the ending is the same, the experience is completely different.

It can be understood that Dungeons and Dragons is the most perfect game type made by CAPCOM in the game hall period.

Unfortunately, such a fun game is not very popular in China. Xiaobian once saw a game hall put out in a big city, but there were also many people playing. That is, the shelf rate is relatively low, which is difficult to see in counties and towns.

I wonder if you still remember the BUG of choosing a name in those days? It’s the only way to get unlimited props!

In the later period, The Battle of the Three Kingdoms basically borrowed directly from the setting of Dungeons and Dragons, and added local characteristics to become a classic game we are familiar with. Even the BUG of "infinite props" is done almost the same.

Monsters will appear in the western wizarding world, and even those who have never played games can directly name them when they see them.

The biggest highlight of the game is naturally all kinds of props, equipment, magic and skills. A little more experienced in the game, you can play for an hour with one coin.

The trading system adds a lot of color to the game, and even the girl who sells things can interact with you.

Dungeons and Dragons has two works, both of which are relatively long, interspersed with various routes and feeder lines. Even if you don’t know English, it doesn’t matter much. Just play it twice.

The Lightbringer is a rare RPG game in the game hall. There are countless hidden props, hidden rooms and hidden weapons and equipment waiting for you to explore.

The biggest highlight of the game is the character’s career choice and weapon system. Every professional weapon is fixed. Swordsmen can only use swords, warriors can only use wristbands, elves can only use bows and arrows, and wizards use wands.

Weapons have different properties, and ordinary weapons with initial equipment will make a knowing blow under a certain chance.

Who would have thought that the protagonist wizard in the game is the master of the final BOSS? This setting is still relatively rare in the game. It is said that the master can easily hang his apprentice, but this is not the case in the game.

The four protagonists in the game all have reasons to fight, and the attack methods used are very different.

If a person plays this game on the simulator, he will basically give up after playing it once or twice. It has to be in the game hall, and everyone can discuss it together to discover all the secrets.

In the end, the plot of the game naturally made people happy, and the evil god and his puppet were eliminated.

The endings of several protagonists after passing the customs are all beautiful. Only the soldiers are a little overdressed.

The princess offered to marry the soldier and let him inherit the throne. As a result, the soldier said that he would build a kingdom by his own hands.

Many years later, the princess married the prince of another country, and this soldier was the captain of the prince’s guard.

This is the real RPG game in arcade game. No matter how to communicate with others, how to pass the customs, how to talk to NPC to get information and find clues, and how to set weapons stores and props stores and return to the town freely, it is the same as the familiar RPG game types.

The protagonists of the game are: warriors, magicians, monks and ninjas, and the attack methods and gameplay used are completely different. There are also subtle differences in the plot.

The plot of the game is also very simple. The devil kidnapped the princess and led the devil to attack the kingdom, and our warriors came out to stop all this.

How many young and ignorant teenagers were throbbed by this mermaid in those days!

After getting the mermaid scales, you can breathe in the water.

The protagonist has been killed from the worse gate to Penglai East Road without blinking. However, after returning to the castle, it was discovered that it had already been captured. Fortunately, the protagonist’s aura eventually turned the tide.

At one time, we were full of longing and longing for games, and always wanted to buy a game machine when we grew up.

When all the dust settled, we found that we had already lost the best and most carefree happy time.

Things have changed, and youth is gone. When we stare at the dusty game equipment at home, we are always thoughtful.

It seems that there is no spare mind except feeling youth.

Note: Some pictures in this article come from the Internet, such as intrusion and deletion.

Judging from the new products, especially skin care products, launched by major brands at the beginning of the year, they focus on the efficacy types of "early C and late A", and there is no lack of the trend of clustering online celebrity concepts and ingredients to homogenize the production capacity.

On the one hand, it is difficult to put the new regulations on record; On the one hand, big-name beauty has opened a new racing competition.

According to the incomplete statistics of the reporter of Cosmetics Finance Online, in 2022, more than 30 brands have launched more than 50 new products, expecting to usher in a "good start".

Among these brands that have launched new products, there are not only international brands such as Estee Lauder, Lancome, Saint Laurent, Frestech and Guerlain, but also well-known domestic brands such as Nature Hall, Proya, Marie Daijia, herborist and Yiyi Herbal Medicine, as well as popular new brands such as Ximuyuan, Winona, Runbaiyan, Kuadi and Yiben.

What kind of "masterpieces" will different brands launch to capture the market? From these new products, what beauty products trends can we see and what pain points can we find?

01

The average price is close to 600 yuan per bottle.

The essence is still a gold mine.

Among the more than 30 new skin care products incompletely counted by the reporter of Cosmetic Finance Online, the products of "essence" and "essence" are still the focus of new products promoted by major brands, and 12 brands including Estee Lauder, herborist, la roche-posay and innisfree have launched this type of new products.

From the main efficacy, most of these new essences are mainly whitening and repairing, which is the same as the efficacy advocated by the concept of "early C and late A" that exploded in 2021. That is to say, the main products are VC and VA (including A aldehyde, A alcohol and A fat), which can effectively whiten and resist oxidation, and have the effects of anti-aging and repair.

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In addition, in these new essences, in addition to the necessary components VC and VA and their derivatives, other components are mostly plant extracts, such as orchids, myrtle, Zhenye cherry seeds, Erigeron, sea lilies, Bai Lianhua, mirabilis jalapa, etc., and more attention is paid to green, moisturizing and moisturizing. Obviously, brands want to enter the consumer market in a green, healthy, efficient and safe way.

In terms of price, the average price of the new essence is 585 yuan/bottle. Among them, the prices of foreign brands such as Estee Lauder, Chanel and Ya Dun are close to 1,000 yuan, which is significantly higher than that of domestic brands, about twice as much.

Some insiders pointed out that nowadays, with the increasing demand of consumers for cosmetics, more efficient, more research and development strength, but also more expensive essence quickly occupied the minds of consumers. "For consumers, the higher the efficacy, the more popular it is; For brands, the higher the price, the more objective the profit, so it is not difficult to understand why cosmetics brands get together to launch elite products. "

02

Star products are upgraded again

"Classic single product" is a strategic consensus.

The continuous upgrading of star items is also a common "innovation" strategy for brands.

Among the new products launched in 2022, Runbaiyan, Estee Lauder, YSL Saint Laurent Beauty Cosmetics, and Book by Book are all upgraded in formula or packaging around star items, so as to meet the needs of consumers and expand the market with newer and more comprehensive values.

On the one hand, in the rapidly changing consumer market, various products emerge one after another, and the life cycle of products is getting shorter and shorter. It is not easy to create an enduring and attractive product. Once the same or similar products appear, the competitiveness of the original products will be greatly weakened. Therefore, we should explore from the aspects of product function, experience and personalization to create a moat of products.

On the other hand, the consumer demand is constantly changing, and products should be adjusted around the consumer demand in time to keep up with the pace of consumers. Even star items should enhance their product value and meet the needs of users so as not to be eliminated by users. In addition, the upgrade of classic items will not only help the brand to consolidate existing consumers, but also enable the brand to touch potential consumers in the promotion of new products and new functions.

03

"Box Set" is popular again.

Behind it is the change of new channels.

In parallel with the strategy of "big single product", the combination of "water, milk and frost" which prevailed in CS channel ten years ago has returned to the stage, but the beneficiaries of this channel have become Tik Tok, Aauto Quicker and major broadcast rooms.

This year, OLAY, Decker, Infusa, Yilian and other brands launched new products in the form of "water+milk" or "water+milk+cream".

Behind this is the change brought by brand layout new channels and catering to the sinking market.

With the rise of live broadcast e-commerce companies such as Tik Tok and Aauto Quicker, cosmetic box sets have ushered in the second spring on these live broadcast platforms. According to several live broadcast data of Tik Tok and Aauto Quicker’s Talent, the number of sets of boxes sold is considerable.

Take Tik Tok as an example, the series of gift boxes of "Afterglow Danhua", "Snow Flower Show", "Oushiman Pearl White Gift Box", "Polaiya" four-piece set of "Tightening Skin and Tightening Muscle" and "Kanshubo" with high uric acid and moisturizing face are all selling well here. The main groups of consumers are also concentrated in the sinking markets of third-and fourth-tier cities and people aged 25-35.

04

The core components of sunscreen remain unchanged.

But the formula pays more attention to caring skin and nourishing skin.

In addition to essence and box, sunscreen is a skin care product that consumers focus on in spring. In this year, Nature Hall, Gaozi, Anjesha, and Deke launched new sunscreen products. Although the core components of the four sunscreens have not changed significantly, they all tend to be skin-friendly and nourishing in formula.

With the gradual enhancement of consumers’ awareness of sun protection and more professional functional demands, in recent years, the development of sun protection products has shown some development keywords such as "skin care", "anti-aging" and "multi-effect". Among them, skin-care sunscreen with both sun protection and skin care functions is gradually favored by consumers.

05

Lipstick comes out quickly.

Silk and water are two selling points.

Even under the influence of the epidemic, many brands said that lipstick sales showed a downward trend, but in 2022, the battle of new cosmetics had to look at "lipstick" first.

Among the 16 new make-up products counted by the reporter of Cosmetics Finance Online (except for the New Year’s limit), "lipstick" is the new keyword, and nearly half of the brands have introduced lipstick, followed by foundation/air cushion/isolation, followed by eyeliner and lipstick.

In the new lipstick, there are many colors and diverse textures, and softness and moisture are two outstanding characteristics respectively.

06

High-end brands continue to create "spire" makeup;

More expensive price, more skin-nourishing ingredients.

When makeup is becoming a common beauty product for a new generation of consumers, it is more like a skin care product for many consumers, which is different from high-frequency cosmetics such as lipstick. A good makeup product for a make-up brand is just like a good essence for a skin care brand. It is a "spire" product that can occupy consumers’ minds, thus driving the joint purchase of other products.

It is worth noting that among the new foundations launched by major brands this time, Lancome foundation cream costs 1050 yuan/bottle, which exceeds the price of most liquid foundations. "One bottle of powder cream, half bottle of essence", this product combines foundation and essence cream, and is suitable for before liquid foundation, which makes makeup tend to skin care and skin care.

07

Cold thinking:

When online celebrity’s concepts and components get together,

Is the new product really "new"?

Judging from the new products launched by major brands at the beginning of the year, especially skin care products, they focus on the efficacy types of "early C and late A", and there is no lack of suspicion that online celebrity’s concepts and ingredients are clustered together and the production capacity is homogenized. Is this new product really "new" for consumers?

In today’s diverse skin care market, there is a need for many types of new products. Only by studying consumer demand and producing more diversified products that meet the real needs of consumers can brands gain more voice in the fierce market competition.