At 6: 30 every morning, the Xiangguqing Yunnan Golden Monkey National Park in Tacheng Town is full of excitement. Wenguang Yu, a monkey guard, blew his whistle, woke up the Yunnan golden monkey in the forest loudly, and scattered the pineapples. Dozens of Yunnan golden monkeys roared and jumped down from the Woods to pounce on their favorite food.
In Xiangguqing, Yunnan, there are 28 Lisu monkey guards like Wenguang Yu, all from three Lisu villages at the foot of the mountain. Three years ago, with the support of Baima Snow Mountain National Nature Reserve, Xianggu established a monkey protection team spontaneously organized by local Lisu people to care for and feed these precious Yunnan golden monkeys. "Every day, they should feed two bags of pineapples, two-backed cucumbers, carrots, apples and sumac seeds, which are their favorite foods." Yu Lixin, a 56-year-old monkey guard, looked at the monkey lovingly and said.
As a rare species endemic to China, Yunnan golden monkey is now only distributed in the Yunling Mountains in the Hengduan Mountains in the southern margin of the Himalayas at the junction of Sichuan, Yunnan and Tibet provinces. Baima Snow Mountain National Nature Reserve, located in Deqin County and Weixi County of Diqing Tibetan Autonomous Prefecture in northwest Yunnan Province, is the largest Yunnan Golden Monkey National Nature Reserve in China. In recent years, with the continuous improvement of the ecological environment, the number of Yunnan golden monkeys in the reserve has been increasing, and people can get in touch with these "mountain elves" with beautiful red lips and similar human faces at the top of the snow-capped mountains in Shangri-La.
Zhong Tai, who entered the nature reserve in 1983, said that due to the continuous deforestation, the habitat of Yunnan golden monkey has been destroyed rapidly, and the tolerance of Yunnan golden monkey to hunting is extremely small, and poachers are the biggest threat to its survival. There were only more than 500 Yunnan golden monkeys in the mid-1980s, which were once thought to have disappeared. It is even more endangered and rare than giant pandas, and the protection situation is not optimistic.
According to Xie Hongfang, director of the reserve management bureau, after the establishment of the reserve, the state’s attention and investment have greatly improved the forest vegetation and ecological environment, and poaching has basically been eliminated. At the same time, the reserve has also established multi-level protection stations, which can be seen everywhere in the hinterland of the mountains.
"Local people will also spontaneously organize patrols to maintain the living environment of Yunnan golden monkeys." Xie Hongfang feels gratified. Now people’s awareness of protecting Yunnan golden monkeys is very strong. The local people not only won’t hurt them, but also protect them well. When someone is chasing monkeys, they will severely reprimand and stop them in time. Under the joint protection of the government and the people, the number of Yunnan golden monkey in the nature reserve has been increasing, and the population has recovered, from more than 500 when the nature reserve was established in 1983 to about 1300 at present. In 2017, Yunnan golden monkey was also found in the "Tianchi" nature reserve in Dali, and the marginal distribution area of Yunnan golden monkey expanded to the south by nearly 40 kilometers.
Years of hard work have brought Yunnan golden monkey a growing sense of intimacy with people. In the past, Yunnan golden monkeys ran away when they saw people, but now they can sit and look at each other when they see people. Recently, I saw dozens of Yunnan golden monkeys appearing in the trees in the nature reserve. They have black and white fur and lovely looks. Seeing people, they looked around curiously for a few seconds, and then swaggered to the hillside to enjoy their own food. He Xinming, a staff member of Weixi Management Branch of the Nature Reserve, said with a smile: "Five years ago, it was almost impossible to take a close-up photo of Yunnan golden monkey. Because they are very alert, they will slip away when they see people. " Nowadays, a large number of Yunnan golden monkeys come to places close to humans for food, and rangers are in "zero distance" contact with them. Visitors who come here can often capture the clever figure of Yunnan golden monkey with a camera.
Sharp l gives in to the market, Ford SUV positioning needs to be adjusted
In China’s automobile market, L’s fate seems to be facing a big storm. Have you ever wondered why an SUV that once attracted much attention has now suffered from waterloo in sales? Is it a change in the market environment, or is the taste of consumers quietly changing? In this era of information explosion, consumers’ choices are changing rapidly like waves in the ocean. Where is the future? Can it find a new position in the highly competitive market and regain the favor of consumers?
Imagine that the car market used to be like a grand party, and major brands competed to show their charm. Now, with the rise of Ford and the intensified competition of traditional fuel vehicles, Ford L seems to have lost its way in this party. The data shows that the sales volume of Sharp L dropped significantly in 2024, especially in the face of competitors such as Hehe, the market performance of Sharp L was somewhat stretched. Is this the end of sharp L? No, Ford is not going to give up.
In the next article, we will deeply discuss the positioning of Ford Sharp L in the SUV market in China and how it responds to the current challenges. It’s time to unveil this model and see if it can find new vitality in the ever-changing market.
The competition in China SUV market is in full swing, and the demands of consumers are constantly evolving. According to the latest data, the sales volume of Sharp L fluctuated in 2024, especially since the beginning of the year, its market performance was affected by some unfavorable factors. Compared with the same class models, the sales volume of Sharp L did not meet expectations, which made people worry about its future market performance.
First of all, it is very important to know the current situation of China SUV market. In recent years, consumers’ demand for medium-sized SUVs has been rising, especially young consumers, who prefer to choose models with high cost performance and complete functions. Although Sharp L has certain advantages in design and configuration, its price positioning is on the high side, which makes many potential consumers flinch. According to statistics, the starting price of Sharp L will be around 249,800 in 2024, while CR-V of the same level will occupy the market at more attractive prices, which will undoubtedly put pressure on Sharp L.
Next, the market positioning of Sharp L is also worthy of attention. As a heavy SUV of Ford, Sharp L’s target users are mainly young consumers aged 18-35, who pursue fashion, technology and practicality. However, Sharp L’s high price and relatively low cost performance make it have no obvious competitive advantage among young consumers. In the face of market changes, Ford needs to re-evaluate the positioning of Sharp L to better meet the needs of consumers.
The fluctuation of sales volume is not only a matter of price, but also the quality and brand image of products affect consumers’ choices. Recently, Sharp L was recalled due to defects, involving 14,883 vehicles. This incident has undoubtedly had a negative impact on the market image of Sharp L, and the trust of consumers has also declined. Ford attaches great importance to this and has begun to implement the recall plan, and promised to replace the affected vehicles with brand-new brake motors to ensure driving safety. Although this measure can restore the trust of consumers to a certain extent, how to avoid similar incidents in the future will be a challenge that Ford must face.
In the process of coping with market challenges, Ford Sharp L needs to adopt a series of effective strategies. First of all, improving cost performance is the key. Ford can attract more consumers by optimizing configuration and adjustment. In addition, strengthening and applying, accurately positioning target users and enhancing brand influence are also strategies that cannot be ignored. By using social media and platforms, Ford can better connect with young consumers, thus enhancing the brand’s appeal.
Of course, the future of Sharp L is not bright. With the rise of new energy vehicles, the competitive pressure faced by Ford will further increase. The market demand for electric vehicles is increasing day by day, and Ford needs to increase investment in electrification transformation to adapt to the changes in the market. By introducing a more competitive electric SUV, Ford is expected to regain its place in the future market.
Generally speaking, the repositioning of Ford Sharp L in China SUV market is full of challenges, but it also contains opportunities. By adjusting market strategy, improving product quality and strengthening brand promotion, Sharp L is expected to find new vitality in the highly competitive market. In the future, whether Ford can win the trust of more consumers with its deep brand strength and excellent product quality deserves our continuous attention. Tags: SUV, Sharp L, Ford, Market Positioning, Sales Analysis
