Millions of fans ＂online celebrity＂ arrested!

Help farmers network red? Big anchor?

You think you saw the truth?

You think you’re helping farmers?

Don’t be naive! Many of them are bridges.

They are all designed routines!

Recently, the Liangshan police in Sichuan shot.

Abort an hatched online celebrity.

The "water army" team that virtually helps farmers by "selling badly"

Case review:

Network police distinguish between falsehood and truth

Some time ago, the network security detachment of the Public Security Bureau of Liangshan Prefecture, Sichuan Province, found in their work that online celebrity "Liangshan Qubu", "Zhao Linger", "Liangshan Meng Yang" and "Liangshan Aze" and others, with the help of the network water army, made false propaganda during the live broadcast of goods, involving a huge amount of money and suspected of committing crimes.

"online celebrity" Incubation, MCN Packaging and Water Army Boosting

Secret Breaking One: Professional Companies Incubate online celebrity

After investigation, a "agricultural aid" media company in Chengdu and a network technology company went deep into the hinterland of Liangshan, and found "online celebrity seedlings" such as Zhao, Ari and Axi, and began to hatch carefully.

By designing scripts and talking, they specially selected local uninhabited production houses, broken walls and other materials as the live broadcast background, created a "Great Liangshan Original Ecology" personal design, and released short videos such as "Encounter", "Rub rice" and "Help farmers" on the short video platform to gain eyeballs and incubate online celebrity.

Breaking the secret 2: the network water army boosts the powder

In this way, through the "Water Army", the two MCN companies successfully hatched a number of millions of fan accounts such as Liangshan Qubu, Zhao Linger, Liangshan Meng Yang and Liangshan Aze in a short time.

At the same time, the company carried out false operations such as brushing bills, brushing comments, and driving up the heat in the live broadcast room, deliberately deceiving consumers.

Breaking the secret 3: With the help of traffic, live broadcast with false propaganda.

With the flow and heat, you have to sell things to make money.

By opening an online shop and live broadcasting with goods, the gang faked the trademark of "Daliangshan Characteristic Agricultural Products" under the banner of "helping farmers" and "high-quality original ecology", and bought honey, walnuts and other agricultural and sideline products from other places at low prices, which were shoddy and sold nationwide, involving more than 10 million yuan.

Strike hard:

Severely crack down on the chaos of live broadcast.

In order to effectively purify the network environment, rectify the network "water army" and false propaganda network chaos, Liangshan police organized more than 100 police officers to go to Chengdu, Yunnan, Jiangsu and other places to carry out network collection operations.

During the operation, 51 criminal suspects were arrested, 5 online media companies suspected of false propaganda were smashed, 3 water army gangs such as "XX generation brush", 1 brush-brushing platform and 3 technical support companies were destroyed, tens of thousands of online pusher accounts were seized, several mobile phones and computers were seized, more than 5,000 bottles of counterfeit goods, more than 50,000 pieces of packaging and 3 sets of production equipment were seized, more than 5 million yuan of stolen money was frozen, and the funds involved amounted to more than 150 million yuan!

The "series of online celebrity live broadcast cases with goods" successfully investigated by Liangshan Public Security Bureau effectively cracked down on the illegal and criminal acts of using the brand influence of "Daliangshan" to sell counterfeit products, and effectively protected the "golden signboard" of "Daliangshan characteristic agricultural products".

Since the beginning of this year, Liangshan has disposed of 346 illegal accounts such as "selling miserable goods" and "sad marketing", and closed 97 accounts permanently. The public security took the initiative to attack and hit the whole chain, which strongly shocked the "barbaric growth" of online celebrity’s live broadcast chaos and the illegal and criminal acts that disrupted the market economy, and promoted the standardized development of "online celebrity economy".

Banned forever! Wechat announcement

In order to further control the violation of "self-media"

Maintain a healthy and safe platform ecology.

Wechat increases rumors from the media

Governance of counterfeiting and other issues.

Recently, "WeChat Coral Safety" WeChat WeChat official account was released.

Announcement on Continuous Governance of "Self-media" Violations

↓↓↓

The announcement said that the creators of "self-media" should be further guided to standardize marking, earnestly fulfill the main responsibility of the platform, continue to implement the requirements of the special action of "clearing and strictly rectifying the chaos of" self-media ",and strictly dispose of relevant illegal accounts and contents.

Strictly crack down on "self-media" that spreads rumors and rumors.

Wechat attaches great importance to the management of online rumors and continues to crack down on all kinds of rumor information. Since October 2023, the platform has handled more than 5,000 rumors and cleaned up "fans" whose accounts were improperly obtained by publishing rumor information. Among them, some accounts fabricated and spread false information such as "shooting down the US patrol plane", "taking out 1400 yuan late at night in beef offal soup is suspected of illegal service" and "the father of a 4-year-old lost girl in Shanghai is her stepfather". Combined with the requirements of the Notice on Strengthening the Management of Self-media (hereinafter referred to as the Notice) and the platform rules, according to the degree of account violation, "Yi **5" and "A * * * * *"

Strictly crack down on counterfeiting official institutions, news media and specific professionals’ "self-media"

In the process of daily governance, it is found that there are still some "self-media" accounts that impersonate official institutions, news media and specific professionals by confusing names and fictional information, and mislead the public by publishing contents. For illegal accounts and contents, the platform will clean up the account information. Since October 2023, the platform has handled a total of 892 counterfeit and counterfeit accounts, and severely violated accounts such as "He * * Jian" and "Guo * * *.

In order to further standardize the creative behavior of "self-media", strengthen the management of false information, and actively create a green and safe platform ecology, the platform has opened up the ability to check the logo with one button, and issued the WeChat Announcement on Standardizing the Content Labeling of "self-media" creators. When publishing content, the creators of "Media" can choose their own logo according to the specific situation, and users can better distinguish the content according to the logo. Many creators actively experience and actively check the content logo, but some "Media" have not been standardized and marked according to the requirements of the Notice. For example, in hot events at home and abroad such as the Palestinian-Israeli conflict, users should accurately mark the source of the content when publishing information related to the media account, so as to avoid misunderstanding of hot events caused by the lack of information source labeling.

Some non-standard marking cases ↓

For the "self-media" accounts that publish domestic and international current affairs, public policies, social events and other information at high frequency every day, the platform has reminded users to accurately mark the source of information through the form of letters in the station, and displayed it in a prominent position when it is released. At present, nearly 100,000 accounts have been reminded to be standardized.

The police reminded:

The internet is not a place of extra-legality.

For the act of violating the legal red line

The public security organs will resolutely investigate and deal with it severely according to law.

Since the media is not a "private land" for harvesting traffic at will.

Media practitioners should not

Disinformation, disinformation and illegal profit-making

Disturb the order of cyberspace

Let’s build a clear cyberspace together

▲ Pay attention to "Siping Communist Youth League" Weibo @ Siping Communist Youth League, Tik Tok @ Youth Siping

Source | Ji Qing Feiyang

Original title: Millions of fans "online celebrity" arrested! 》

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