Following the recent release of the main body size parameters and exterior design lines of this car, on August 11, JK 009 appeared in the latest batch of MIIT new car catalogs. There are various indications that JK 009 is getting closer and closer to us. This also means that the high-end MPV market is about to usher in an unprecedented strong new player.
The MPV market is solidified and urgently needs to be disrupted
Throughout the past 20 years, the Chinese market sedan and SUV pattern has changed, each leading the way, while the MPV field has been firmly occupied by a few players, and the market has been solidified for a long time. At present, the low-end MPV market is firmly dominated by Wuling Hongguang *** end of the market There are Odyssey and Ailishen two mountains; high-end MPV not to mention, GL8 is an "evergreen tree", the first choice for business contacts, α coefficient is "upstart", compared with the former more mysterious temperament.
However, the products of the fuel era, no matter how they change, can never escape from the fuel architecture, and there is not enough differentiation. But the needs of users are constantly changing. The executive cars that you can think of that used to be favored by bosses have been difficult to meet the needs of the changing times. Space, comfort and intelligence are all bottlenecks. Bosses who work most of the time on the move urgently need a car that can make their ride experience better and negotiate business more efficiently.
With the release of the policy to encourage fertility, another large group of MPV – home users also have higher demands for space, tranquility and safety than ever before.
In the era of fuel vehicles, it was already difficult to meet these demands. The original pure electric MPV, JK 009, which was born in the era of smart electric vehicles, made these new demands possible. JK believes that JK 009 is the "final solution" to the new MPV.
Extreme Krypton: Where is it difficult to do?
However, there is no precedent for the success of high-end electric MPVs in the market. What is the logic behind the launch of JK 009? Where does the confidence come from?
To answer this question, one must first understand the brand philosophy of Extreme Krypton. What Extreme Krypton likes to do most is what no one in the industry has done and no one dares to do. For example, when "Wei Xiaoli" has formed a new power head pattern, the Extreme Krypton brand was born. It is not afraid of the first-mover advantage, and it also launched the first electric high-performance coupe that no one dares to touch.
Extreme Krypton "4 years to sharpen a sword" to create a vast architecture, launched Extreme Krypton 001, achieved 192 days of fast delivery in the context of "lack of core", and delivered 10,000 vehicles in 110 days, which can be called "Extreme Krypton Speed".
In the eyes of some manufacturers, the hardware upgrade is an opportunity to cut leeks. Extreme krypton actually paid 300 million yuan out of his own pocket to replace the industry-leading 8155 chip for users for free.
Recently, Extreme Krypton also challenged and achieved two world records of "the fastest drifting speed of electric vehicles" and "the fastest winding pile of electric vehicles"… It can be said that challenging the benchmark, challenging the extreme, and challenging oneself constitute the core proposition of this new car manufacturer.
Therefore, in a sense, the entry of Krypton into the smart electric luxury MPV is also a challenge for itself.
With courage, you also have to have confidence. And the powerful Vast Architecture is the foundation for Extreme Krypton to explore emerging sub-segments. The Vast Architecture can realize flexible changes in a wide range of vehicle grades, vehicle categories, and vehicle wheelbases, incubating cars, SUVs, MPVs, small city cars, sports cars, pickups, and other models. This is why Extreme Krypton’s first model is a coupe, followed by a large MPV.
The vast architecture has many advantages. It can achieve a low center of gravity of the vehicle and a 50:50 front and rear counterweight balance; the "new three electricity" system based on this can comprehensively improve the performance, power safety, and charging efficiency of the vehicle; the SEA OS system it supports can realize the OTA/FOTA of the whole vehicle, so that the vehicle is often used as new, and the more it is used, the stronger it is.
What are the benefits of these advantages for MPVs? As we all know, MPVs often compromise on safety and driving quality in order to "give" more space to the passenger compartment, but the JK 009 based on the vast architecture does not have this concern. It can make safety, space and comfort "both want and want".
Extreme Krypton’s Long-Term Doctrine: Proofing for the Future
Now, we understand the brand value proposition and technical endorsement of Extreme Krypton, but from the perspective of the rationality of the product lineup, why is the coupe followed by the MPV?
The blessing of the vast architecture can undoubtedly provide help for Extreme Krypton to enter the MPV field, but it is a "weapon", but it is not the core reason why Extreme Krypton entered this "battlefield". Its core reason is that the two cars are sufficiently differentiated, and the difference is 108,000 miles.
It can be found that the polar krypton 009 and the polar krypton 001, one is a coupe, the pursuit of extreme control and super performance; the other is an MPV, which requires intimate comfort, large space, luxury intelligence, and safety. There is almost no overlap between the two requirements.
From 001 to 009, Extreme Krypton is breaking through the user requests of different models and the functional requirements for different scenarios one by one, and forming a "technical reserve collection". In the development process of other new cars in the future, "elements" can be extracted from this collection to form a "subset" suitable for various models. In other words, the development of Extreme Krypton 009 has guiding significance for subsequent models in terms of comfort, luxury tone and product function creation.
At this point, the answer to the launch of the Krypton 009 is also ready – if the Krypton 001 represents the ultimate control, then the Krypton 009 is moving towards the comfortable and luxurious "end", they represent the "two poles" of the Krypton. And these two different styles of "poles" explain the attitude of the Krypton car, and also lay the foundation for the continuous empowerment of subsequent new models.
The development difficulty of Extreme Krypton 009 is also completely different from 001. This means that Extreme Krypton can learn very little from 001 in the process of developing 009, and it requires a lot of work "from scratch", which undoubtedly poses challenges for itself and increases the development difficulty.
The design of this car needs to be a precedent, both to have the grace and solemnity of the flagship MPV, and to conform to the extreme and sci-fi tone of the word "Extreme Krypton". Extreme Krypton 009 gives its answer – the front face of the "Fountain of Light". At the same time, the headlights and taillights still capture the family-style design elements of Extreme Krypton, ensuring the consistency of the brand tone.
The A-pillar of 009 adopts a triangular window design, which not only guarantees the field of view, but also allows the structure to quickly decompose the impact force when the front is stressed, greatly increasing the passive safety after the frontal impact.
These were just a few simple examples. The challenge on 009 was far more than that. Once this challenge was overcome, it meant that the development ability of Extreme Krypton had been further verified and broken through.
It is based on this long-term planning with an eye on the future that Krypton will insist on doing "the hard and right thing".
As a new Chinese car brand, it is worthy of recognition in itself that it dares to show its sword to the MPV market that has been occupied by powerful overseas competitors for a long time. And JK does not rely on the courage of a single person, but relies on the confidence of long-term doctrine to change the future. It can be said that in the era of smart electric, the control of user requests and the definition of new luxury have been in the hands of Chinese brands. And JK 009, the "hexagonal" warrior, is the latest answer to JK in the new era.
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