Special feature of 1905 film network "To explore the adventure of Silk Road, red blood is the most legendary." Sponsored by Longpan No.1 Lubricating Oil, the series of movies produced by the movie channel officially closed recently!
Based on Zhang Qian’s mission to the Western Regions in the Western Han Dynasty, the film "The Hollow Man" made an artistic and story-telling adaptation of his "journey of hollowing out", created five masterpieces with ingenuity, carried forward the pioneering spirit of the Chinese nation, and praised the "Belt and Road Initiative".
Layout of Spring Festival files
The total number of viewers of "The Digger" is as high as 224 million.
From February 18th to 22nd, this series of movies was broadcast continuously on the movie channel at 18:30 for five days, and the ratings were all the way to Changhong, ranking first and second in the same period with the scores of 1.153%, 0.939%, 0.977%, 0.916% and 0.879%. In addition, its five-day average market share reached 5.212%, which also took the lead. Among them, "Call of Duty" is the most popular one among the five films, occupying the top spot with 1.153% ratings, and its market share has reached 5.824%.
Compared with the nearly 160 million people who watched the Spring Festival movie in this year’s extremely popular cinema, the series of movies entitled "The Caveman" also gained 224 million people. In the five consecutive days of this series, the average market share of movie channels has been leading all the way in Shangxing Channel, far exceeding the second place, and the "2021 Spring Festival box office miracle" has been replicated on TV.
Platform+enterprise
Create high-end national brands
In the more than seven years since the major cooperation initiative of "Belt and Road" was put forward, many China enterprises have successfully gone to the world by taking advantage of the east wind of "Belt and Road". Longpan lubricating oil is a good example. Its high-standard automobile maintenance products not only firmly occupy the domestic high-end automobile maintenance market, but also are exported to 17 countries and regions around the world. Longpan people have always been adhering to the spirit of Zhang Qian, the hero of the movie "The Chopper", making "Made in China" synonymous with quality products on the world stage. The series of movies entitled "The Hole-digger" was sponsored and broadcast by Longpan Lubricating Oil. Super-high ratings and ingenious products complement each other, making the platform value and corporate image shine.
The excellent performance of the series "The Hollow-digger" has established a good reputation for the films produced by the channel. I believe that in the future, the film channel will create more films that convey history and culture and are popular with the audience. Let’s look forward to it together!