南京夜生活交流 – 第 2 页 – 上海后花园论坛-上海419论坛-夜上海论坛

How to rewrite the pattern of the takeaway industry, seven questions to Baidu takeaway ＂selling yourself＂ Ele.me

　　There are no eternal enemies, only eternal interests. When Wang Lu, Baidu’s vice-president, and Zhang Xuhao, the founder of Ele.me, clasped hands, even as the delivery guys in different colors outside the window were still engaged in a "contest" over who squeezed into the narrow elevator first, the pattern of the delivery market had changed.

　　On August 24th, Ele.me formally announced the merger of Baidu Takeaway. After the merger is completed, Baidu Takeaway becomes a wholly-owned subsidiary of Ele.me. The two sides did not disclose the transaction amount, but only through two "internal letters" from Ele.me and Baidu Takeaway to close the long-circulated merger. When the dust falls, how will the newly formed "blue and red combination" run in? What changes will happen to the mentality of each individual in the battlefield? Even if many of the core issues of the merger are deliberately "blurred", there are always clues to be found.

　　Will there be Baidu takeaway in the future?

　　Baidu takeaway maintains its existing brand and organizational structure to operate independently

　　"If the two sides merge, will the new brand be renamed Duzi Hungry?" Of course, the joke of netizens did not come true. Baidu Takeaway still develops as an independent brand and operating system, and the personnel structure including management remains unchanged.

　　Zhang Xuhao, CEO of Ele.me, said in an internal letter that Baidu Takeaway and Ele.me come together, but it would be the best decision to let Baidu Takeaway operate independently with its existing brand and organizational structure. Zhang Xuhao said that Baidu Takeaway operates independently, which does not mean that it does not interact with each other. The two sides will help each other and complement each other’s advantages to form a joint force of 1 + 1 > 2. Ele.me will invest funds, traffic, manpower and other resources in Baidu Takeaway to support Baidu Takeaway to become bigger and stronger, so that the user experience can be greatly improved.

　　Baidu Takeaway also said that after the merger, Baidu Takeaway will continue to develop as an independent brand and operating system, and the personnel structure including management will remain unchanged. The acquisition does not involve Baidu Nuomi, which has attracted much attention before. "We will make every effort to strengthen strategic coordination with Ele.me to achieve a win-win effect. This is the trend of industry development and the common choice of management. Some students may not be able to accept this change for the time being. Yesterday we were still fighting in blood, and today we have clasped hands. However, the change must be for a better start."

　　2 Who brokered the deal?

　　Alibaba and Baidu, of course.

　　Alibaba provided financing support for the acquisition of Baidu food delivery by Ele.me. Cai Chongxin, executive vice chairperson of Alibaba Group, said that Alibaba and Ele.me have reached a strategic cooperation for a year, which has created great value for the users of both parties. The market position established by Ele.me so far also proves the excellent strategic vision and execution of the management team. Alibaba supports Ele.me to integrate the food delivery market. It believes that Ele.me will be able to consolidate its leading advantage after merging Baidu food delivery. The group will continue to give strong support to the new platform in terms of traffic and financing.

　　This transaction is of course also supported by Baidu Group. Lu Qi, president and chief operating officer of Baidu Group, said that he is very happy to see Baidu Takeaway and Ele.me marriage, and believes that the integrated resources and technical capabilities can bring a better consumer experience to consumers.

　　Baidu Takeaway also said in an internal email, "Baidu and Alibaba will also give us all-round and greater support. This also means that we will receive double the resources from now on."

　　3 Is Baidu takeaway "cheap"?

　　In 2015, Baidu takeaway was valued at $2.40 billion

　　In yesterday’s official announcement, the parties did not disclose the transaction price. But according to Caijing magazine, the deal is only $800 million, with $200 million in cash.

　　"Caijing" reported that the price is divided into two parts: Baidu takeaway 500 million dollars for sale; in addition, Baidu packaged some traffic inlet resources to Ele.me, priced at 300 million dollars, including mobile Baidu, Baidu Nuomi, Baidu map, the term is five years, Baidu search period is two years. This 800 million dollars 200 million dollars in cash, Ele.me issued shares 300 million dollars, Baidu accounted for 5% of the shares of Ele.me after the completion of the transaction, the remaining 300 million dollars lock period of five years.

　　If the price is true, it is indeed impressive.

　　In 2015, after Baidu takeaway completed the A round of financing of 250 million US dollars, Baidu founder and CEO Robin Li once said that Baidu takeaway was valued at 2.40 billion US dollars. In 2016, Baidu takeaway also frequently contacted investors, and the proposed price of B round financing happened to be about 500 million US dollars.

　　Two years later, the delivery fees of the three major takeaway platforms have quietly risen, but the valuation of Baidu takeaway is far less than that of the year it was established. This price may only make the A round investors not lose money. What’s more, the "traffic package" worth 300 million US dollars covers almost all of Baidu’s high-quality entrances, including mobile Baidu, Baidu Nuomi, and Baidu Map.

　　What does Alibaba want?

　　Another layout of the new retail strategy

　　The latest financial report released by Alibaba shows that in April 2017, Alibaba and Ant Financial further increased their holdings in Ele.me, with a total investment amount of 400 million US dollars. After the completion of this investment, Alibaba’s shareholding ratio in Ele.me was 32.94%, replacing the Ele.me management team and becoming the largest shareholder of Ele.me.

　　In fact, before May 2014, Meituan still belonged to the Ali department, but with the merger of Meituan Dianping, Ali and Meituan also "broke up".

　　The industry generally believes that Ele.me’s acquisition of Baidu takeaway is another layout of Alibaba’s new retail strategy. Ali’s strategy is to develop offline and penetrate into various scenarios related to payment, which will inevitably conflict with Meituan’s business. In April 2016, Ele.me integrated the word-of-mouth of Alibaba to provide operational support for the takeaway service of the word-of-mouth platform. Today’s Ali is building a new retail ecosystem. After losing control of Meituan, the combination of Ele.me + Baidu takeaway is even more important to Ali.

　　5 Baidu to get rid of the burden?

　　The soaring stock price speaks for itself

　　In fact, when the news was not finally confirmed on Monday, Baidu’s soaring share price was enough to explain everything.

　　Although Baidu founder Robin Li said in 2015 that he would invest in 20 billion within three years to support the development of O2O business, including Baidu takeaway, the business model of burning money and unsmooth financing have made Baidu takeaway lose the qualification to compete for the first place in the industry.

　　Since the second half of last year, Baidu Group has made it clear that artificial intelligence will be the main development goal, and Baidu’s takeaway business, which requires a lot of money, will eventually become an "abandoned child". In Baidu’s latest second-quarter financial report, Baidu has set a new strategic goal of transforming AI. Li Yanhong said that Baidu uses artificial intelligence as the driving force to continuously improve its existing core business, especially mobile Baidu, search, information flow and other core products, and did not mention Baidu’s future layout and strategy in the O2O field.

　　How can the takeaway industry landscape be rewritten?

　　The tripod becomes a two-man competition for hegemony

　　After the merger of Ele.me and Baidu Takeaway, some of Baidu Takeaway’s mid-to-high-end customer resources will complement the customer base of Ele.me, which started in the campus market. In addition, Baidu Takeaway’s technical advantages will also become a "weapon" for the development of Ele.me. Analysys analyst Yang Xu believes that Ele.me takes over Baidu Takeaway as a business, user and rider who value Baidu. "Baidu has always been positioned as a high-end and white-collar user, and it is a model of quality takeaway, so Ele.me can access the cooperation of Baidu quality merchants."

　　At present, the competition between Ele.me and Meituan is particularly intense, and the market share of the two sides is also increasing. According to the "Research Report on China’s Online Catering Takeaway Market in the First Half of 2017" released by iiMedia Consulting, Ele.me maintains the lead with a share of 41.7%, followed by Meituan Takeaway with 41%, and Baidu Takeaway retains a share of 13.2%. After the merger of Ele.me and Baidu Takeaway, the market share will exceed 50%, which will greatly change the current stalemate between Ele.me and Meituan Takeaway.

　　7 What does Meituan think of this merger?

　　"There is still a lot of room for growth in the takeaway market"

　　Yesterday, Meituan takeaway officials finally spoke out. Meituan said that the takeaway industry has come to this day, which is a process of mutual achievement for each participant in the market. No matter how the industry landscape changes, what remains unchanged is customer-centric. The takeaway market still has a lot of room for growth, and is willing to work together with peers to expand the takeaway market, improve industry norms, practice social responsibility, and provide better services to consumers.

　　Han Won Jia, Beijing Morning Post reporter

　　■ News link

　　Aizhan’s net profit fell by 80%

　　The sale of Baidu takeaway may affect its performance

　　Beijing Morning Post (Reporter, Chen Qiong) As one of the shareholders of Baidu Takeaway, Weiqian (China) Holdings Co., Ltd. used this investment to achieve a 2.6-fold increase in net profit last year, but this "dividend" did not last. With the sale of Baidu Takeaway to Ele.me, the performance prospects of Weiqian (China) Holdings Co., Ltd. have become increasingly blurred.

　　According to the semi-annual report released by Weiqian (China) Holdings Co., Ltd., Weiqian achieved a turnover of 1.152 billion yuan in the first half of 2017, down 2.5% year-on-year; net profit was 109 million yuan, down 80.9% year-on-year. In addition, the group’s other losses were 3.015 million yuan, down 100.5% from 623 million yuan in the same period in 2016. For the decline in operating performance, Weiqian attributed the reason to the decline in the number of stores and same-store sales during the reporting period. The semi-annual report shows that the number of Weiqian stores in mainland China fell from 625 in mid-2016 to 619 in the middle of this year.

　　In the second half of 2015, Weiqian invested 70 million US dollars (about 466 million yuan) in Baidu’s takeaway business. This investment accounted for less than 10% of Baidu’s takeaway equity, but brought 260.5% net profit growth to Weiqian in 2016. However, this investment has not changed the slump of Weiqian’s main ramen business. In recent years, Weiqian has launched more than a dozen sub-brands such as Hito Zang and Westinghouse Musashi in one go. However, the strategy of intensively launching sub-brands has not saved the decline of Weiqian’s main catering business.

　　With the sale of Baidu Takeaway at a "low price", the performance of shareholder Weiqian (China) has also become uncertain. According to the announcement of Weiqian, according to recent market news, one of the company’s "designated financial assets at fair value through profit and loss has a certain degree of uncertainty", which actually refers to the company’s investment in Baidu Takeaway.

[8：00 am] The maximum penalty is 50,000! This question is not allowed to be asked again

　　Every day at 8 o’clock, CCTV will sort out for you the big and small things that happen around us within 24 hours.

　　[Follow]

　　The maximum penalty 50,000! This question is not allowed to be asked again

　　On February 21, the Ministry of Human Resources and Social Security, the Ministry of Education and other nine departments issued the "Notice on Further Regulating Recruitment Behavior to Promote Women’s Employment", requiring that gender discrimination in employment be prohibited in accordance with the law.

　　The new regulations require that all kinds of employers and human resources service agencies in the process of formulating recruitment plans, publishing recruitment information, and recruiting personnel –

　　It shall not be limited to gender (except for the taboo scope of labor for female employees stipulated by the state, etc.) or gender priority.

　　Women shall not be restricted from seeking employment or refused employment on the grounds of gender.

　　It is not allowed to ask women about their marriage and childbirth.

　　Pregnancy tests should not be used as an entry examination item.

　　Birth restriction shall not be made a condition of employment.

　　The recruitment standards for women must not be raised differently.　　

　　Employers and human resources service agencies that publish recruitment information containing gender discrimination shall be ordered to make corrections according to law; those who refuse to make corrections shall be fined not less than 10,000 yuan but not more than 50,000 yuan. After encountering gender discrimination, they can report complaints and protect their rights at will. The new regulations require the establishment of a joint interview mechanism. Unblocked window visit reception, 12333, 12338, 12351 hotlines and other channels to accept reports and complaints related to gender discrimination in employment in a timely manner.　

　　[Domestic]

　　Ministry of Education: Seriously investigate and deal with academic misconduct, recruitment fraud and other acts

　　On February 22, the website of the Ministry of Education announced the "Key Points of Work of the Ministry of Education in 2019", which clearly stated that opinions on strengthening the construction of teachers’ ethics and style in the new era will be developed and issued, and comprehensive rectification of teachers’ ethics and style will be deepened. Launch the recognition and reward work of the national education system in 2019. Promote the creation of film and television works and literary works that reflect the style of the teachers’ era. Seriously investigate and deal with academic misconduct, fraudulent admissions exams and other violations of the Ten Guidelines.

　　Hong Lei, former spokesperson of the Ministry of Foreign Affairs, was appointed director of the Protocol Department of the Ministry of Foreign Affairs

　　Hong Lei, the former spokesperson for the foreign ministry, has been appointed director of protocol, according to the "Protocol Department" column on the official website of the Ministry of Foreign Affairs. Previously, Hong Lei was the deputy director of the protocol department, and the position of director has been vacant for more than five months.

　　All 31 provinces in China have established an old age allowance system

　　At the press conference of the State Council Information Office on February 21, 31 provinces across the country have established the old age allowance system. At the same time, 30 provinces have established the elderly service subsidy system, 29 provinces have established the elderly care subsidy system, and 29 provinces have established the rural left-behind care service system for the elderly. Various subsidies have benefited more than 30 million of the elderly.

　　Shanghai issues new rules to prevent bullying in schools: establishing student helplines and contacts

　　Shanghai recently introduced new regulations on campus safety, requiring primary and secondary schools in the city to set up student help phones and contacts to detect, intervene in a timely manner, and effectively stop student bullying and violence.

　　Shenzhen strictly investigates hotel hygiene: 53 cases were filed, and star-rated hotels may be downgraded

　　According to the website of the Shenzhen Municipal Health Supervision Bureau on the 21st, the Shenzhen Municipal Health Supervision Department has recently launched a special project rectification action for the hygiene of accommodation places. At present, 1045 units have been inspected, 173 units have been ordered to be rectified within a time limit, and 53 cases have been filed. Or star-rated hotels may be "downgraded".

　　[International]

　　A fire in the Bangladeshi capital has killed 81 people, and rescue efforts have been suspended

　　On the evening of the 20th local time, a fire broke out in the old city of Dhaka, the capital of Bangladesh. The death toll has risen to 81, and rescue work on the scene has basically stopped.

　　On the eve of the second "Kim Te Meeting", Vietnamese bars launched "talk wine"

　　According to Russian media reports, on the eve of the meeting between US President Donald Trump and North Korean Supreme Leader Kim Jong Un, a bar in Hanoi, Vietnam, made a "talk wine" based on drinks between North Korea and the United States. The bar owner said he hoped the delegation would come here for drinks and the negotiations would proceed quickly.

　　The defendant in Zhang Yingying’s case makes another request: he hopes the trial will be postponed to July 1

　　According to comprehensive reports, the murder case of Chinese visiting scholar Zhang Yingying in the United States was originally scheduled for April 2019. Previously, the lawyer of the defendant Christensen requested that the trial be postponed until October, but the judge refused. They recently said that they had found a new psychiatrist, but wanted to postpone the trial until July 1 due to the need for preparation time.

　　The prosecution has until the end of the 22nd to respond to the defense’s new request, and the hearing on the start date will be held on the 25th. If it is indeed postponed to July 1, the defense lawyers said they expect the trial to end by the end of August.

　　Russia finds tigress missing in 2018 in good condition

　　According to Russian media reports, recently, the camera of the Jewish Autonomous Region of Russia captured the image of Philippa, a tigress in Primorsky Krai. The tiger was rescued from the mouth of the dog and "disappeared" in October 2018 due to the loss of GPS collar signal. It is reported that from the photo, it looks good and healthy.

　　The world’s "most comfortable" taxi has been unveiled in London

　　London taxi driver Ross has given his car a bold makeover to call it "the most comfortable taxi in the world" on February 21 in London, England. The traditional black cab now has velvet seats, blue velvet curtains, a sheepskin rug and an imitation fireplace mounted on the passenger door with logs for visual effects. In addition, passengers in the taxi will even get a pair of sheepskin slippers to keep their feet in top condition at the start of the day. Now, the one-of-a-kind "log cabin" taxi is in trial operation, and lucky commuters selected will be able to ride it to work for free.

　　[Society]

　　After the Bentley crashed into the taxi and caused death and injury, the owner fled, and the Shaanxi procuratorate intervened in advance

　　At 4:20 on February 18, a collision between a Bentley car and a taxi occurred in Xi’an, killing the taxi driver on the spot, injuring the passengers in the taxi, and the driver of the Bentley abandoned the car and fled. The official WeChat account of the Xi’an Beilin District Procuratorate issued a notice on the 21st saying that the procuratorate had intervened in the case in advance.

　　Only one book designated by the teacher is sold in the city, and the education department of Dezhou, Shandong intervenes

　　Recently, a video of "On the first day of primary school, a bookstore in Dezhou was crowded with primary school students and parents who came to buy books" was swiped online, and netizens broke the news that the only extra-curricular book designated by the teacher was available in this bookstore. On the 21st, the Education and Sports Bureau of Decheng District, Dezhou, Shandong Province responded through the official Weibo of the Propaganda Department of the Decheng District Committee. The situation is under investigation and the problem will be dealt with seriously.

　　Are employees rushing to be laid off due to generous compensation? Didi: No response

　　Didi’s layoffs have further fermented, but unlike other companies’ layoffs when "employees protest for compensation", multiple sources show that Didi’s layoffs have been compensated handsomely, and many of the laid-off employees said they were "happy". In response, Didi said it "does not respond to this."

　　Passengers who toss coins into aircraft engines to cancel flights will be sued by airlines

　　On February 17, a passenger at Anqing Airport threw a coin at the aircraft engine during boarding, causing the cancellation of the flight from Anqing to Kunming on the 8L9960 of Xiangpeng Airlines. The public security organ punished the person concerned with public security detention for 7 days. On the 22nd, Xiangpeng Airlines announced that it will prosecute the passenger for the incident according to law.

　　"Directing" children to drive, parents suspended driver’s license, fined 1,500 yuan

　　On February 17, the Shenzhen traffic police received a report from a citizen on Weibo that a Shenzhen brand car was driven by a minor. In the surveillance video, the car was driven by a child, with another child on the co-pilot, and an adult who did not appear in the picture instructed the child to drive. The party, Liao, was brought to justice on the morning of February 19 and admitted to the illegal fact of giving the vehicle to a minor to drive. According to relevant laws and regulations, the traffic police fined him 1,500 yuan and revoked his motor vehicle driver’s license.

　　[Sports]

　　Ma Long withdraws from the strongest 12-man race on the surface: hoping to return with a better posture

　　On the evening of the 21st, Ma Long, the captain of the Chinese table tennis team, announced his withdrawal from the 12 strongest players on the surface due to a knee injury, and his qualification was replaced by Yan An. The 2019 "12 strongest players on the surface" World Table Tennis Championship will be held in Shenzhen from February 28 to March 3. This competition will determine the qualification of men and women to participate in the singles of the Budapest World Table Tennis Championships.

　　[Entertainment]

　　The Lord of the Rings will be filmed on TV　

　　Nearly 20 years after the first installment of the "Lord of the Rings" trilogy was released, Amazon has confirmed on its official social media that there will be five seasons of "Lord of the Rings". Jed Payne and Patrick McKay are responsible for the screenwriting, and the series is expected to start filming this year and meet audiences in 2020. However, the list of actors for the series has not been announced yet.

　　[Face]

　　[Trump] "The United States should develop 5G or even 6G as soon as possible, rather than relying on blocking current advanced technologies."

　　On the 21st, US President Donald Trump tweeted: "I want 5G and even 6G to enter the US market as soon as possible. This is stronger, faster and more flexible than the current industry standard. American companies must work hard or they will fall behind. In this field that undoubtedly represents the future, there is no reason for us to fall behind. I hope American companies can win through competition, not by blocking the more advanced technologies of the moment. We want to be leaders in all walks of life, especially in the exciting world of technology!

　　[Hu Houyi] Huawei’s rotating chairperson responds to Trump’s "no ban" tweet: ready to compete

　　"I want the US to win through competition, not by blocking current more advanced technologies." Hu Houqian, Huawei’s rotating chairperson, responded to Trump’s tweet on the evening of February 21 Beijing time about the development of 5G technology in the United States. "Huawei is ready to build a real 5G network for the United States through real competition."

　　The father of China’s polar surveying and mapping passed away, having visited the Antarctic 7 times and the Arctic 4 times for scientific research

　　On the morning of February 21, E Dongchen, a professor and doctoral supervisor of Wuhan University, a pioneer and academic leader in the field of polar mapping and remote sensing information science, died of illness at the Zhongnan Hospital of Wuhan University at the age of 80. Since his first Antarctic expedition, E Dongchen has participated in 7 consecutive Antarctic expeditions and 4 Arctic expeditions, and won second-class merit in the national Antarctic scientific expedition twice. In 2004, he was the oldest member of China’s first Arctic building website expedition team.

　　[Zhu Guofen] "Thousands of roads, safety first" creator

　　The "hardcore" line in "Wandering Earth", "There are thousands of roads, safety first", is actually a real traffic safety propaganda slogan. It is reported that in 1999, the Traffic Administration of the Ministry of Public Security held a "traffic safety slogan collection activity". The first prize winner at that time was Zhu Guofen, a police sister from Zhangjiagang, who also proposed this slogan.

　　[Zhang Yong] Alibaba Group CEO: Alibaba will not lay off employees

　　Recently, many Internet companies have announced their own layoff plans. Yesterday, Alibaba Group CEO Zhang Yong made it clear at the internal management meeting that Alibaba will not lay off employees, but will continue to open recruitment, increase talent training programs, and invest more platform resources to help society create more job opportunities.　

　　[Xie Teqiang] The bus accidentally rolled over, and he grabbed the window with his bare hands to save people

　　Recently, a bus in Heyuan, Guangdong accidentally rolled over while driving, and many passengers were trapped in the car. Xie Teqiang, a passing soldier from Lianping County, immediately came to the rescue, tore open the window glass with his bare hands, rescued the injured and trapped people, and then quietly left…

　　[Fellaini] "I like it here, I don’t come to China to play football for money!"

　　Manchester United midfielder Fellaini left the UK this winter window and joined Shandong Luneng for ￡10 million. The Belgian recently accepted an interview with foreign media, talking about the transfer, Fellaini admitted: "I came to China purely for football competitive reasons, not economic reasons. I value the challenge more, you should see the medical level and hardware facilities of Luneng team, I like it here. After entering the AFC Champions League, like the UK, I have to play two games a week!"

　　See you tomorrow at 8!

Yiche explores the development path of Geely Galaxy： insisting on ＂connecting customers and breaking through services＂

　　　With the advent of 2024, the development of the new energy vehicle market has also begun to enter the "fast lane". Under the continuous surge of new energy waves, Geely, Changan, Great Wall, FAW and other traditional car companies have accelerated their strategic layout in the field of new energy vehicles with their years of brand precipitation and car-making experience. With the increasing abundance of new brands and new products, the competitiveness of these traditional car companies in the market cannot be underestimated. Not long ago, Huo Yue, general manager of Beijing Zhonghe Vision Geely Galaxy 4S Store, shared with Yiche how to manage a new brand and new store well in the new energy era. Let’s take a look.

　　Crossing the "Milky Way" and finding the location

　　In February last year, Geely Automobile launched a new mid-to-high-end new energy series, "Geely Galaxy", which mainly covers the price range of 150,000-300,000 yuan, and plans to launch a total of seven models within two years. After the launch of the new brand, Geely Galaxy 4S stores across the country have also opened, and Beijing Zhonghe Vision Geely Galaxy 4S store, which belongs to Hunan Huashuo Group, also officially opened in November last year. Huo Yue, general manager of Beijing Zhonghe Vision Geely Galaxy 4S store, said, "This is not only the first store of the group’s northward layout, but also marks the group’s determination to enter the northern market."

　　At the moment when the competition in the new energy market is fierce, the new new energy brand Geely Galaxy has been doing well since entering the market, and has achieved a "good result" of cumulative sales exceeding 100,000 vehicles in just 8 months. Huo Yue believes that in today’s highly competitive market, brand volumes, product volumes, and price volumes have become the new normal. If new brand stores want to break through, on the one hand, they need to find the right positioning and strive to improve the brand’s influence and service capabilities to connect customers; on the other hand, they need to form a strong team to support the long-term development of the store.

　　Although the competitive pressure of the same brand in the same city intensifies, it is still necessary to combine the advantages of the store to find the service capability that meets the current customer needs. Huo Yue specifically mentioned the importance of dynamic experience for car purchase decisions. The test drive experience not only allows consumers to actually feel the comfort and handling of the vehicle, but also more intuitively understand the overall performance of the vehicle configuration. During the test drive experience, it is a very important part of the customer’s purchase of a new car. In addition, under the premise that the customer does not have a deep understanding of the product, the store will take the initiative to provide customers with door-to-door in-depth test drive services. In-depth experience helps customers better understand Geely Galaxy, and fully experience the product in order to gradually gain customer recognition of the product. " "I learned that in the four months since its opening, more than 200 car buyers have finally chosen the Beijing Zhonghe Vision Geely Galaxy 4S store for their services.

　　Connect with customers, break through service

　　At present, Geely Galaxy has seven stores in the Beijing market. Huo Yue believes that the most difficult part of the operation of the new store is to build the influence of the store and the ability to connect with customers and constantly break through the service. "Service is the first, all work is based on service, and the so-called customer is our food and clothing parents." He told "Easy Car" about the store’s new attempt in service.

　　First of all, each sale needs to establish 100 friends and friends, the sales consultant registers the customer information of each car sold, guarantees to call the customer every month to inquire about the use of the vehicle, and guarantees that the customer can receive a return visit call from the sales consultant within one year; secondly, regardless of the price of the new car purchased by the customer, we provide the customer with a customized surprise delivery ceremony, which truly makes the customer feel the unique delivery service; finally, the store has launched a sharing plan, "Looking for Galaxy Sharing Officer", Galaxy Junior Sharing Officer and Ultimate Sharing Officer, the customer promotes and shares notes on the social platform, posts pictures, collects likes to receive gift packages, and further expands the store’s popularity while increasing user stickiness through interactive activities.

　　As we all know, Geely Galaxy’s brand is mainly aimed at young consumers and family users. At the beginning, the group chose to join the Geely Galaxy brand not only valued the technical strength of Geely Automobile, but also valued the car-making concept of putting users first, which is highly consistent with the business philosophy of the group and even stores. During the interview, Huo Yue also talked about the importance of strengthening customer connection, strengthening new media operations, and continuously building store IP in addition to the whole process of car purchase services. He felt that through the dissemination of new media, it can not only effectively connect potential customers, but also form more exposure to the brand, so as to obtain more private domain traffic and potential leads, which will be of great help to future sales conversion.

　　In the new era, new media operations are indispensable

　　To complete a brand live broadcast, not only do you rely on the live streaming host to explain it alone, but also rely on the cooperation of the entire team outside the live broadcast room to operate for a long time. At present, Beijing Zhonghe Vision Geely Galaxy 4S Store has established a new media operation center separately. In order to ensure at least two live broadcasts a day, the team is equipped with three live streaming hosts, as well as five operation positions such as new media directors and live broadcast event planners.

　　As a new store that has only been in operation for four months, the use of new media is crucial to the development of the new store business. Huo Yuechen talked about two factors with deep experience. First, the group mainly focuses on exploring the southern market, and the group resources available in the Beijing market are limited. Second, when the new brand new store competes with brands in the same city, its own advantages are not fully exerted. In this context, we must build our own "blood team", and the construction of new media is a key step. He said, "Although the process of early operation is a bit difficult, as long as we insist on summarizing and reviewing, we will still achieve phased results."

　　With the continuous investment in new media operations, the store’s exposure has also increased. While appearing on the live streaming host to explain the product’s selling points on the spot, it has also attracted more target users, established the customer’s impression value + trust in the store, and then stimulated the purchase intention of potential customers. Huo Yue revealed that through a month of live broadcast efforts, the store has collected more than 400 clues, and finally converted more than 10 orders. In the future, the store will continue to increase investment in new media, especially strengthening the investment in the "short-term" operation of WeChat Channels, obtaining the "first pot of gold" in the new blue ocean of traffic counting, and gradually forming a new media matrix with its own characteristics.

　　Three wishes for 2024

　　The current new energy vehicle market cannot be described with the word "volume". Today, the automobile market is not only "volume price", but also from the brand to the dealer level. During the communication process, Huo Yue said that under the premise of increasing homogeneity of brand products, for automobile dealers, brand and product are one of the core competitiveness, and the stability of the team is another core competitiveness for long-term operation.

　　At present, Geely Galaxy L7, L6 and E8 models have been launched, and two other new products will be launched this year. Huo Yue told "Yiche Zhi" that with the increasing abundance of new products, this will play a key role in improving store sales. Towards the end of the conversation, he also talked about his three wishes, one is to continue to improve the customer experience, the second is to strengthen the construction of new media, and the third is to hope that the store can achieve the annual sales target of 1,000 vehicles, provide a "model" reference for the group to enter the northern market, open more branches, and lead the team to create a new world together.

Star’s 10-second blessing video sells 200,000 yuan online —— Reporter investigates the star blessing video recording industry chain

　　Comics/Li Xiaojun

　　● The video price of celebrity blessing is divided into four grades: within 1000 yuan, from 1000 yuan to 3,000 yuan, from 3,000 yuan to 5,000 yuan, and above 5,000 yuan. Artists with the highest bid of 200,000 yuan include Wu Mou, Chen Mou, Tang Mou, etc. The recording time is 10 seconds to 15 seconds.

　　● On the network platform, there is an industrial chain where stars charge by recording blessing videos. On the one hand, individuals and businesses have needs, but there is no star channel. On the other hand, some popular artists need to earn extra money, which is a survival channel for new artists or out-of-date artists.

　　● This kind of behavior itself constitutes a commercial transaction between the star and the object of blessing. The former exchanges money through blessing, while the latter exchanges face or social influence with payment.

　　● Relevant departments should conduct normative guidance on commercial behaviors such as sending videos of blessings by stars, and guide stars to do a good job of screening, instead of acting as "meat horns" for those who violate the law and lose their morality.

　　□ Our reporter Zhao Li

　　□ Intern of this newspaper Wan Peng

　　Recently, a number of stars recorded the video topic of birthday greetings and boarded a hot search, which triggered a heated discussion among netizens. The reason is that the object of the blessing video is suspected to be a member of the North Myanmar fraud family.

　　Subsequently, a number of artists involved recorded videos to apologize to the public. Some artists said that the matter originated from a friend’s entrustment a long time ago, and the blessing video was recorded due to the kindness. Some artists also said that this was the arrangement of the broker, and they did not know the specific use of the blessing video in advance.

　　Star blessing video is nothing new. In recent years, some enterprises and businesses often ask stars to "support the scene", and broadcast the video of the star’s blessing at the opening ceremony, annual meeting, investment promotion meeting and other occasions, and even some individuals broadcast the video of the star’s blessing at wedding and birthday parties.

　　An interview with the reporter of "Rule of Law Daily" found that there is an industrial chain behind the star blessing video, which consists of stars, brokers, middlemen and demanders. The recording price of the blessing video generally ranges from thousands of yuan to 1.2 million yuan.

　　The experts interviewed believe that if the object of blessing is an individual, it cannot be managed as an advertisement under the framework of the current advertising law. If the blessed object is not only an individual, but also directly or indirectly includes goods or services, then it can be considered as an advertisement to be managed and regulated by the advertising law.

　　Selling blessing videos at high prices

　　The order does not include tax and no invoice.

　　"Real-life shooting, refusing to synthesize, full coverage of star network", "10 years of senior agents, no bad reviews" and "first-hand resources, 100% star direct signing".

　　The reporter entered the "Star Blessing Video" on the online e-commerce platform, and the search results showed that all kinds of blessing video services were available.

　　The reporter randomly opened five merchants, and their scores of "baby description", "seller service" and "logistics service" were all above 4.8 points, and they were marked as "high" by the e-commerce platform.

　　In one store named ×× Culture Media, its blessing video service includes 11 categories, such as birthday, New Year, annual meeting, opening, activities, investment promotion and real estate. According to the customer service of the store, the first-line big coffee, second-line stars and online celebrities are matched with high school and low school to meet the needs of different customers.

　　The list provided by customer service to reporters shows that prices and services are divided into different grades. For example, the price of celebrity blessing videos is divided into four grades: within 1000 yuan, from 1000 yuan to 3,000 yuan, from 3,000 yuan to 5,000 yuan, and above 5,000 yuan. Customers can also choose personal services and commercial services for artists, and the corresponding charging standards are also different. Some artists are labeled as "exclusive artists".

　　Among them, artists with the highest bid of 200,000 yuan include Wu Mou, Chen Mou and Tang.

　　According to the reporter’s statistics, the number of stars given by the store is 412.

　　The customer service of the store told the reporter that the recorded copy can be provided by itself or the template can be used, and the length of time is generally 10 seconds to 15 seconds. After determining which artist recorded it, you need to pay first. The fees charged do not include tax, and customers need to bear 3% tax point if they invoice.

　　The reporter also saw on the publicity pages of other stores that the video order of star blessing does not include tax and does not invoice.

　　When the reporter asked if the blessing video of the big-name star was shot by the star himself, the customer service replied, "Everything is true, if you are the one."

　　However, some sellers said that many online blessing videos are represented by agents, and there are few stores that sell star blessing videos.

　　The reporter saw in the sample provided by a store customer service that the blessing content included a star wishing a company to be established, and some stars directly said "I am very happy to be the spokesperson of a brand".

　　In this regard, the reporter asked a number of store customers about "If you invite a star to record a video of blessing the opening of a hot pot restaurant, can you ask the star to be the spokesperson of the hot pot restaurant?" Some store customers said that they could not record a blessing video related to the "spokesperson", and some store customers said that they needed to communicate and negotiate with the star team, and at the same time, merchants needed to provide a series of proof materials such as business license, product trademark and business qualification.

　　When the reporter asked about the recording cycle, the customer service of the relevant store said that it usually takes 3 to 5 days to complete. The process is roughly as follows: selecting artists, placing orders on the platform, providing blessing words, arranging artists to shoot, and collecting films.

　　According to the star quotation tables provided by different stores, the reporter found that the quotations of the same star in different stores are also different. Take an old singer recording a blessing video as an example, the prices in three stores are 4,800 yuan, 5,000 yuan and 5,200 yuan respectively.

　　One side wants fame and the other wants profit.

　　Relationship between supply and demand into industrial chain

　　An artist agent bluntly told reporters that there is an industrial chain on the online platform where stars charge by recording blessing videos. On the one hand, individuals and businesses have needs, but there is no star channel; On the other hand, some popular artists need to earn extra money, which is a survival channel for new artists or out-of-date artists.

　　So, how is the industrial chain of star blessing video formed?

　　"Star blessing videos have a great market, depending on whether artists are willing to enter. For example, some enterprises or individuals just like the way stars send their blessings. For stars, as long as the studio is willing to pick up, signature photos, photo image cooperation and online short video recording are all charging methods. In the sinking market, there are also some on-site activities that can be charged. For example, corporate ceremonies require a star platform, a simple handshake meeting (stars sit at the event site, fans shake hands one by one), and even stars attend weddings to send blessings. " A senior person in the entertainment circle revealed.

　　It is understood that this industrial chain consists of stars, brokers, middlemen, demanders and other links, especially in some waist actors, online celebrity and out-of-date star circles. Compared with filming TV dramas or performing on stage, recording blessing videos is a quick and simple way for this group of people to get benefits.

　　Regarding the basis of video pricing, some insiders revealed that at the beginning, artists had their own expectations. After recording the blessing video and getting it to the market, after many sales negotiations, a relatively stable market pricing was formed.

　　A person in charge of an enterprise who has purchased the video service of Blessing told reporters that many enterprises suffer from low product awareness and narrow sales, and hope to find some famous stars to promote their products in this way.

　　Yu Feng, a researcher at the Legislative and Rule of Law Strategy Research Center of East China Normal University, who has written "Entertainment Law" and other works, believes that in recent years, many small and medium-sized enterprises often appear in promotional videos of annual meetings, business opening, investment promotion meetings and other occasions, and even in some personal weddings and birthday banquets, there will be videos of well-known artists’ blessings. If the star knows the object of blessing thoroughly, and the object of blessing is usually well-behaved, it is not bad for the star to bless it and get a certain reward.

　　However, in Yu Feng’s view, if the star doesn’t know the true identity of the blessing object and what he usually does, it will mislead the public if the blessing object is a lawbreaker.

　　"The greater the influence, the more you need to do your duty of care to avoid misleading others. As a public figure, the star’s words and deeds facing the public have obvious demonstration effects. " Yu Feng said that this kind of behavior itself constitutes a commercial transaction between the star and the object of blessing. The former exchanges money through blessing, while the latter exchanges face or social influence with payment.

　　Then, is it illegal for celebrities to celebrate the birthday of family members suspected of fraud?

　　Wu Zikun, a lawyer of Beijing Xingquan Law Firm, believes that if the video content only includes birthday wishes, and the star does not know in advance the illegal and criminal acts that others may constitute, then the recording behavior and the recording content itself do not violate the law. If the content of the video recorded by a star does not belong to or has obviously exceeded the scope of birthday wishes, and the individual or enterprise that obtained the video has committed illegal and criminal acts, then the specific situation of the video recorded by the star should be analyzed, that is, whether the star knows the illegal and criminal acts of the video recording object, whether the recorded content is substantially related to the illegal and criminal acts, etc., and the corresponding evidence is needed to support it, so as to judge whether the behavior recorded by the star is suspected of constituting a joint crime.

　　Yu Feng believes that if you know that the other party is engaged in illegal and criminal activities, you should still record a blessing video. At this time, you should make a concrete analysis of the content of the blessing video to judge the nature of the behavior of recording the blessing video and whether you should bear the corresponding legal responsibilities. "For example, whether the video content is related to illegal and criminal activities, and whether there is direct or indirect intention to help illegal and criminal activities through videos."

　　Involving products is regarded as endorsement.

　　Manage according to advertisements.

　　The recording of blessing videos by artists not only brings benefits, but also risks.

　　In July, 2020, a large number of investors reported on social networks that they had not paid the loan money for the favorable network platform after it expired, and they also shouted under the social account of artist Yang Di, calling on him to speak out for the favorable network platform event. Because Yang Di had previously made a blessing video for the favorable network platform.

　　Subsequently, Yang Di issued a statement on his social account, saying that he helped the propagandist record the video during the film promotion period, and was not a spokesperson for the favorable network platform, and he did not charge any fees for recording the video. He will assist users who have been deceived by this incident to pursue the platform responsibility, and deeply apologize to those who have suffered losses due to video recommendation.

　　Then, is it the artist’s obligation to know the object of blessing before sending out the blessing?

　　In Yu Feng’s view, from the perspective of pure commercial transactions, it is difficult to find out the compulsory obligation that stars must know the object of blessing in advance under the current legal framework. However, from the general moral point of view, because of the particularity of identity and influence, stars do not have some basic understanding of the object of blessing at all, and it is not advisable to hold a mentality of "having milk is a mother" and "earning one vote is one vote". After all, problems will hurt their reputation.

　　Yu Feng believes that artists should follow the basic common sense and bottom line to make some basic understanding from the level of moral obligation when recording blessing videos as stars and acting as guests of opening ceremonies and weddings, but it is not recommended to impose "in-depth" understanding on artists.

　　"The reason is that ‘ In-depth ’ The boundary is blurred. To be completely ‘ In-depth ’ In terms of time, manpower and material resources, it may not be a bottomless pit, and it will never be filled. " Yu Feng said that it is difficult to answer this question, even difficult to have an in-depth understanding of who is the authoritative operator. For example, should an ordinary staff member be entrusted with in-depth understanding, or must an independent third party be entrusted with in-depth understanding, or must a lawyer be hired to conduct in-depth understanding according to the standards of legal due diligence?

　　The reporter also noted that some people in the industry believe that providing personal blessing videos by stars can be regarded as economic behavior of fans, but when they cooperate with enterprises, because of their celebrity effect, they are actually using a pan-advertising language and a positive statement to imply or express that this product should be promoted, which is essentially an advertising endorsement behavior.

　　However, in Yu Feng’s view, it is not appropriate to draw an equal sign directly between an artist’s public blessing for others and his endorsement for the object of blessing. Because endorsement, its daily semantics refers to the meaning of "speaking on behalf of" and "speaking on behalf of"; A star’s public blessing for others cannot be directly equated with a star’s "speaking for the object of blessing" or "speaking for the object of blessing".

　　"Endorsement, understood in the context of advertising law, is related to ‘ Advertising ’ And ‘ People ’ Synthesize into a proper legal term — — ‘ Advertising spokesperson ’ It means a natural person, legal person or other organization that recommends and proves goods and services in its own name or image, except advertisers. " Yu Feng said that because the object of blessing is others, neither goods nor services, it is difficult to classify the stars who send blessings as advertising spokespersons.

　　However, some netizens suggested that if the stars mentioned each other’s specific enterprise or product name in the recorded blessing video, would it have the nature of celebrity endorsement advertising?

　　In this regard, Yu Feng gave a positive answer. "If specific enterprises are explicitly mentioned, it has the advertising nature of celebrity endorsements. The reason is that both corporate spokespersons and brand spokespersons can ultimately be attributed to directly or indirectly recommending and proving goods and services." Yu Feng said.

　　"If the object of blessing is an individual, then it cannot be managed as an advertisement under the framework of the current advertising law. If the blessed object is not only an individual, but also directly or indirectly includes goods or services, then it can be considered as an advertisement to be managed and adjusted by the advertising law. " Yu Feng said.

　　As a public figure, artists should be strict with themselves and treat their actions cautiously, which has become the consensus of the interviewed experts.

　　Regarding how to be cautious and self-disciplined, Yu Feng believes that there are two points to pay attention to: "As far as blessing videos are concerned, on the one hand, media supervision and social supervision are carried out through exposure, and reputation is the fulcrum, which affects the behavior choices of stars; On the other hand, self-discipline rules can be formulated through industry autonomous organizations to provide normative guidance for stars’ prudent self-discipline. "

　　Some insiders also suggested that the relevant departments should give normative guidance to commercial behaviors such as sending videos of blessings by stars, and guide the stars to do a good job of screening and not act as "meat horns" for those who violate the law and lose their morality. As a group with high social influence and a large number of fans, artists should maintain a stricter sense of social responsibility and cherish their feathers.

What to play on April Fool’s Day： Xiaobian has a rest, no one has a title, and I recommend 5 games to watch for myself.

"What to play on weekends" is a weekly game recommendation from touch music editors. Every weekend, we will recommend a new game of the week (occasionally there will be old games), which may be PC or console games or mobile games for your reference and choice; It may also be a collective evaluation of a popular or distinctive game, providing readers with multiple perspectives of a game.

When you stay in bed at the weekend and don’t decide what to do next, let’s see if there is anything you are interested in in our choices. Readers and developers are also welcome to seek reports from us.

Keywords: open world, national characteristics, fairy tale style

One word recommendation: Enjoy a childlike adventure on a tropical island.

Tchia is an open-world adventure game developed by Awaceb, an independent game studio in France. It has been put on PC and PS platforms on March 21st, and this game has been introduced many times before Touch Music. The founder of the studio is from New Caledonia, an overseas dependency of France in Oceania and a beautiful tropical archipelago. Many of the stories of Chia are inspired by local legends.

The protagonist is an aboriginal girl, Chia, who takes risks to save her father kidnapped by a mysterious person and travels almost everywhere in the archipelago. The open world experience of the game is relatively standard, but fortunately there is no full map question mark. There are bird’s-eye points everywhere on the map, and you can see the nearby points of interest through "shouting". Traveling along the coast, you can also see the port from time to time. It is not only a fast travel point, but also a rafting in the offshore.

No one can resist the tropical blue sea and blue sky.

Chia can explore a wide range of places, and the scenery styles are different.

Chia’s unique "soul jumping" ability enables her to possess animals and apply their special skills in a short time, which adds a lot of fun to the journey. Especially when the journey is far away, turning into a bird and running a deer can greatly shorten the walking time, and at night, you can get night vision through the eyes of cats. Beautiful scenery and harmonious neighborhood and animal relations make life on this island very dreamy and full of fairy tales.

On the whole, the fighting part of the game is not much, mainly jumping, flying, racing and other activities, and there are also many small games and competitive content scattered in the open world. The collections on the map often introduce some local cultures and legends to players. Totems that need to be carved by hand and ukuleles that need to be played by hand will also make the play process like a cultural journey.

Cultural experience is a very rich part of play.

The game screen style is bright and beautiful, and the music is also very amorous feelings, which is very suitable for casual players who like to watch the scenery. The only trouble is that the PC version of the game is currently exclusive to Epic, and the date of Steam’s shelf has not yet been determined.

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Keywords: short story, psychology, pointing click

One word recommendation: when bad emotions invade reality.

Looking Up I See Only A Ceiling was put on the Steam platform on March 9. The game is about the fantasies of a girl who is tired of bad mood. This is a visual novel game with a process of less than an hour, and I can feel the developer’s strong desire to express himself behind it. The game gives me a strong impression: the developer doesn’t care whether the story itself is attractive or not, but whether her feelings can be conveyed, or whether it can resonate with players who are also tired of bad emotions. This kind of expression and resonance constitute the source power of developers’ creation.

I have this impression because the story structure of the game is relatively simple, and the final summary is slightly thin-this is what makes me dissatisfied with the game. In my opinion, the greatest advantage of the game comes from sincerity. Although the whole story is simple, the temperament of "I have really experienced it" from beginning to end must be able to impress some people.

Only you can help yourself out of bad mood.

Who hasn’t been breathless by a dead line?

By the way, the artistic style of the game is quite good, with a faint sense of melancholy, which fits the theme very well, and the heroine’s vertical painting is also great. It’s good to spare a little time to play this game on weekends-at least it’s better than brushing short videos.

The game currently sells for 11 yuan on Steam.

(The game experience code is provided by the publisher IndieArk. )

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Keywords: adventure, exploration, fishing, suspense

A word of recommendation: explore the long-buried secrets in the deep sea.

DREDGE is a fishing adventure game with Cthulhu style. Players will drive fishing boats to the mysterious islands to fish, learn about the difficulties encountered in each area in the process of trading catches with local people, and equip your boat with better equipment with the exchanged money so that you can fish in the deep sea. But pay attention to the time, at night, there may be mysterious creatures hidden in the darkness …

Players will start from their new home "Marrows" in the remote islands, and gradually upgrade the engine of the ship, so that they can sail to neighboring areas. Each area has its own unique fish, villagers full of personality and secrets hidden in the depths. In the game, someone will invite you to go to the sea to salvage your old treasure, which will be an additional source of income. However, what kind of danger will be hidden behind it, and players need to explore it themselves.

Sail a fishing boat to the island

Deliver the fish on the order in exchange for payment.

The game has worked hard on inventory management and adopted a visual inventory system. The inventory we can see is the inventory of the whole ship, including the area where the engine, lighting equipment and fishing equipment are placed. Players must strike a balance between security and revenue.

The engine can make the ship sail faster, the ship lights can see farther at night, and the advanced fishing tackle can catch more advanced fish resources in exchange for payment. But correspondingly, there are more grids for placing hull equipment, and fewer grids for placing fish resources. If you reduce the equipment, you need to bear certain risks.

Inventory of the whole ship

The freedom of the game is very high, and the main line and branch line can be done as you like, and you can get mechanical parts for upgrading ships. In the game, night is the most critical, and it is also the time period when the mysterious atmosphere and horror elements are concentrated in the game. In the vast sea, only the lighthouse on the island and the floating belt around it have a glimmer of light. Be careful of the strange fishing boats that appear in the deep sea at night.

"Fishing Sail Surge" has landed on several major platforms and supports Chinese. Steam is sold in 110 yuan.

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Keywords: puzzle solving, science fiction, plot

One word recommendation: the plot of the remaining products of solving puzzles.

"Abby" is a domestic puzzle game on the mobile side, and won the Best Local Independent Game Award in the App Store in 2017.

What attracted me to download at first was its barren and sci-fi worldview setting: two robots, Abby and Didi, searched for white birds and traces of human beings in deserted cities. This setting reminds me of the movie Robot Story.

The doomsday wasteland painting style of Abby is very distinctive.

The game is played by manipulating two robots, Abby and Didi, and Jamie, a scientist with only brains, to explore maps, complete small tasks and solve puzzles step by step. Developers are friendly in the game system to give clues to solve puzzles, with the raiders, customs clearance is not difficult. The note on the map, the deserted city, the virtual projection of the big city and the monologue of the robot NPC "They don’t need me" suggest that the human beings in this world may have died, and Jamie in the form of robot is likely to be the last human being in the world.

Zach, who wrote the letter, didn’t come back

If we continue to dig deep into this virtual reality and the setting of a brain in a jar, it is possible to make a plot-oriented game like Thirteen Soldiers’ Defense Circle, but the developer of Abby hides the plot under props, screen background and dialogue, and the main line of the game is still to operate robots to solve puzzles. I can understand that this game is designed to play like this because of the limited volume of the game, but the story of NPC, the reason for the disappearance of human beings, Jamie’s future, etc., obviously can continue to talk, but they come to an abrupt end, which always makes me feel that the game is not over.

"Abby" has a double ending design. Comparatively speaking, I prefer the second one. Because there are companions, even if the journey is difficult, it is not lonely. Moreover, Jamie is very weak after returning to human form, and I am worried about whether he can survive in a decaying city without animals and plants.

The game is sold in 6 yuan on the App Store, and it takes about 3 hours to clear customs. Although it’s 2D, there are various ways of interaction, which, in the words of the developer, means "balancing between art and technology". The process of solving puzzles is also very interesting, which requires players to consider the size of two robots and complete various operations.

The game was released in 2016 and the DLC was completed in December 2022, so now is a good time to experience the whole body. Interested players should not miss it.

Keywords: visual novel, plot

One word recommendation: the long dream will come to an end.

Lao Han ran all his life in the mountains of western Hunan.

In order to deliver letters, he walked through the paths between fields, waded through muddy mountain roads and climbed the steepest fall in Ma Po. He never thought that he would be unable to walk one day, and he would be chained to this white building called "Mental Health Center". Who is this middle-aged woman who calls herself "Dad"? Why did the young man in his thirties say he was his grandson? Where did your old parcel go? Lao Han doesn’t understand. Lao Han can’t sit still. He has to go out to deliver letters. Without him, who should take the letters from those villages?

Also, where did his lover, Qi Mei, go?

His seventh sister and the peach tree in his dream

Long Dream tells the story of an old man suffering from Alzheimer’s disease. If you have played Bad Kids, also produced by Wild Monkey Studio, you should be familiar with the characters in Long Dream: Wang Han, the grandson of the protagonist Lao Han, is the protagonist of Bad Kids. More than ten years after the story of "Bad Kids" ended, Wang Han stepped into the team of "Ben Si" from an ignorant pupil. Wang Han, a 30-year-old mother, Han Kangmei, who is nearly 60 years old, and Lao Han, who is close to 90 years old, gathered in the hospital because of Lao Han’s illness, which inevitably produced various contradictions, conflicts and misunderstandings.

Compared with Bad Children, which is mainly from the perspective of Wang Han, Long Dream has made great progress in expression, narrative technique and performance. The player’s perspective is constantly switching between Wang Han and his grandfather Lao Han. From Wang Han’s perspective, you can see the mental health center. With the help of Lao Han’s perspective, you can understand his past in Lao Han’s memories. In the course of his story, Wang Han and Han Kangmei will also appear in these old scenes in an interesting way to evaluate Lao Han’s memories.

Wang Han and Han Kangmei "hidden" in the electric meter

The story of "Long Dream" also tells the misunderstanding between three generations and their respective difficulties: the contradiction between Han Kangmei and his father Lao Han, Wang Han’s nostalgia for his grandfather Lao Han, and the incomprehension between Wang Han and his mother Han Kangmei. If "Bad Kids" is composed of memories of the 1990s, "Long Dreams" adds more dilemmas faced by contemporary people. When mother Han Kangmei smoked a cigarette and asked Wang Han, "What if I am like your grandfather when I am old …", the unfinished half sentence eventually drifted away in the smoke.

Lao Han and Han’s Anti-American Past

At present, a free trial version of the game has been released, which lasts about 1 hour. The full version will be officially launched on April 11th.

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Xiang Jun： Go all out to fight the last battle; Will not do rehearsals about football tactics.

On November 4th, the Shenzhen team will face the final match with Beijing Guoan at home. Today, the coach team leader Xiang Jun and player Hu Jiajin attended the pre-match press conference and introduced the team’s preparations.

Talk about preparing for war

I’m glad to be back at home. No matter what the team’s achievements are now, it’s very exciting to finish the last game of this year with the support of the home fans, and the team will go all out to dedicate a wonderful game to the fans.

Tomorrow is the 14th game you coached this season. The results of the first 13 games were 1 draw and 12 losses. Will it be a pity that you didn’t win the next game?

As a coach or any player, every game is prepared with the goal of winning. There may be some other objective reasons for not winning, and the result itself is regrettable, but we all go all out to prepare and hope to achieve the desired goal as much as possible.

During the preparation for this game, did you tell the players how to say goodbye to the fans after the last game of this year, and was there any special ceremony?

For the interaction between players and fans after the game, I think it should be more impromptu or temporary. We can’t do rehearsals outside of football tactics, and our attention is still focused on the game itself.

Hu Jiajin spoke.

Although the team has been relegated, tomorrow is the last Super League game of the season, and there will still be many fans supporting us. We will definitely try our best to win this game and give the fans an explanation.

The dark side of wonder woman.

There are so many heroes in Marvel Comics, but wonder woman is definitely one of them! She is not only a superhero, but also a powerful and elegant female warrior. But wonder woman’s image is not completely positive. In fact, she has been hiding a small piece of dark side. Want to know what’s going on? Discuss it with me!

Wonder woman has struggled for hundreds of years to protect truth and justice. She feels that as a hero, she has the responsibility to destroy those bad guys who threaten innocent lives. Therefore, she is not afraid to "send away" those villains by herself, even if it is against the law, it doesn’t matter!

Although wonder woman respects the rule of law, she will deal with criminals who are too powerful in her own way. For example, she once cut off the head of Demos, the son of Ares, with a headdress, and even twisted Max Lord’s neck controlled by superman’s mind, and even killed Tritton, the son of Poseidon, and so on.

Wonder woman is not the kind of spotless superhero. She is a warrior with a dark side! But she knows how to control this dark side and release it a little when necessary.

As for why wonder woman is not afraid to kill the enemy so bloody and violent? This problem is a bit complicated! Some people think that she is a noble hero and will only resort to deadly means in extreme situations, such as when the enemy threatens the life of the whole world or innocent people. But if so, what about her being abandoned by Superman and Batman after killing Max Lord?

Others think that wonder woman is a violent maniac, lacking respect and sympathy for life, and everything is subject to his own will and judgment. After killing Tritton, didn’t she also provoke Poseidon and Neptune, causing a sea war?

The dark side of wonder woman has a far-reaching influence in both the comic book industry and the film and television industry! In comics, wonder woman is a complicated and hierarchical character, which shows the strength and charm of female superheroes and the light and darkness of human nature. Her dark side has also created more stories and conflicts for comics, and readers have different views on her behavior and motives.

Wow, the role of wonder woman is really super popular! It’s also controversial, right? Different directors and actors have different interpretations of her. Think about it. In that Wonder Woman movie in 2017, the role played by Gal Gadot made people feel extremely righteous and innocent. I remember that it was in World War I, when she fought Ares, the god of war, but she chose to forgive him instead of killing him.

Then, in Justice League in 2021, wonder woman, directed by Zack Snyder, was a powerful and ruthless warrior. Remember the scene where she fought Stephen Wolf? That really cut off the bad guy’s head without hesitation.

When it comes to the dark side of wonder woman, it has really sparked a lot of discussion. Some critics feel that this dark side is actually one of her great advantages as a hero. Wonder woman can make difficult but correct decisions when necessary, showing the courage and strength of female superheroes. As cartoonist George Perez said, "wonder woman is a soldier, and she will not feel guilty or regret for killing her enemies. She knows what she is doing and why. "

However, some critics believe that this dark side is precisely her defect. They feel that she lacks respect and sympathy for life, and does not show the gentleness and kindness of female superheroes. Roger Ebert, a famous film critic, once commented: "wonder woman is a cruel and cold-blooded killer. She has no morality or conscience. She is a violent person who uses strength to solve problems. "

Gee, the role of wonder woman is full of possibilities! She does have a dark side, but it makes her more thought-provoking. No matter how you look at it, you can’t deny her great contribution in the comic and film circles. Wonder woman is not only a superhero, but also a super symbol!

So here comes the question. What do you think of the dark side of wonder woman? Should she kill the enemy? Or, do you think she is a good hero or a bad hero? You are very welcome to leave your opinions in the comments section!

It is not his choice to discuss James, the best player in NBA. Russell reveals the strongest player in NBA.

The Lakers’ D ‘Angelo Russell revealed his choice of the NBA’s best player and made it clear that it wasn’t lebron james. This has aroused widespread concern from fans and the media, and also set off a heated discussion about the best players in the NBA.

D’Angelo Russell is a promising young point guard who plays a key role in the Lakers. His choice caused many people’s surprise. After all, lebron james has always been regarded as one of the best players in the NBA. However, Russell’s view is his personal view, and every player has his own best.

In the past 20 years, lebron james is undoubtedly a superstar in NBA, and his performance and achievements are beyond doubt. He led the team to win several championships with excellent basketball skills and leadership skills, and won numerous awards in personal honor. However, with the passage of time, a new generation of players are constantly emerging, and their strength and potential can not be ignored.

Nikola jokic is one of them, and he has become the core player of the Nuggets with excellent skills and versatility. He has remarkable height and weight and can easily control the game situation on the court. His passing ability, scoring ability and defensive performance are amazing, which makes him one of the most dominant players in NBA today. Russell chose Jokic probably because of his all-around performance on the court and his ability to control the game.

The amount of Milan’s Champions League can be recorded between 120 million and 125 million euros.

Milan circle

Gazzetta dello Sport revealed Milan’s income in the Champions League this season.

Among the four teams in the Champions League semi-final, the total salary of Milan is only 86 million euros, that of Inter Milan is 132 million euros, that of Manchester City is 214 million euros, and that of Real Madrid is 242 million euros. Milan fans may be dissatisfied with the club’s failure to invest in the team after earning a lot of money. However, Milan’s income in the Champions League this season can ease the club’s financial situation. Four years ago, Milan lost as much as 196 million euros. This fiscal year, Milan initially expected a loss of 20 million euros to 30 million euros, which is a significant improvement compared with 66 million euros a year ago. However, in the semi-final of the Champions League, Milan is expected to break even this fiscal year.

For Milan, although it missed the final, after playing the semi-final, the club’s account was between 120 million euros and 125 million euros. However, Milan’s profits should be deducted from management fees, stadium fees and possible player bonuses. For a club like Milan, the income is between 40 million euros and 50 million euros just by participating in the Champions League, so reaching the semi-finals means that their income has at least doubled.

Milan’s income from participating in the Champions League is as follows: winning or drawing in the group stage will earn some points, 9.6 million euros in the quarter-finals, 10.6 million euros in the quarter-finals and 12.5 million euros in the semi-finals (15.5 million euros in the final). In addition, Milan also earned a fairly high ticket income, which was 3 million euros against Dynamo Zagreb, 6.8 million euros against Chelsea, 4.6 million euros against Red Bull Salzburg, 9.1 million euros against Tottenham, 8.5 million euros against Naples, and 10.4 million euros against Inter Milan in the first leg of the semi-final. In other words, Milan won 42.4 million tickets in the Champions League this season. In addition, UEFA will give Milan a certain income according to market pool, historical coefficient and other factors.

Premier League Round 37： Manchester City defended its title three times ahead of schedule, Liverpool missed the Champions League and Nottingham Forest relegated successfully.

On Sunday, May 21st, 2023, Beijing time, there were many matches in the 37th round of Premier League. After this round of competition, the situation of competing for the championship, the top four and relegation gradually became clear. Arsenal suffered an unexpected defeat in the game, which directly led Manchester City to lock the Premier League title three rounds ahead of schedule. The match between Liverpool and Villa ended in a draw, while Manchester United won, which means that the Red Army has basically declared itself out of the Champions League next season. In addition, Nottingham Forest unexpectedly defeated Arsenal in the game and successfully relegated one round ahead of schedule; Two of the three teams, Everton, leicester city and Leeds United, will be relegated.

This round of Premier League competition was originally a round that decided the ownership of the champion. As long as Manchester City beat Chelsea at home, it can win the championship ahead of time. But unexpectedly, Arsenal, who took the lead in playing, lost to their opponents in the away game, making Manchester City successfully win the championship. This is the third consecutive year that Manchester City has won the Premier League title, and it is also the second team in the history of the Premier League to complete three consecutive championships, second only to Manchester United. It is worth mentioning that Arsenal stayed at the top of the list for 248 days this season, but in the end it became a foil to Manchester City. This has also become the record of staying at the top of the list for the longest time in the history of the Premier League, but ultimately missing the championship. Although Arsenal performed well this season, they failed to achieve the goal of winning the championship in the end, which also made the fans feel sorry.

In this game, the suspense of championship ownership ended ahead of schedule, and the situation of competing for the top four in the league gradually became clear. Liverpool played Villa at home and barely drew with firmino’s timely goal. At the same time, Manchester United beat Bournemouth 1-0 away and scored an important 3 points. After this round of competition, Liverpool has fallen behind Newcastle and Manchester United by 3 points, while the Magpies and the Red Devils still have one game to play. If the two teams each score another point, then Liverpool will miss the Champions League next season.

The current Premier League has come to an end, and all teams are fighting for the final result. In the competition for the championship, the showdown between Liverpool and Manchester City has been settled, and in terms of relegation, the situation is becoming clear. In this round of competition, Nottingham Forest unexpectedly defeated the powerful Arsenal team. As one of the newly promoted horses this season, Nottingham Forest was originally regarded as a favorite for relegation. However, their performances were not as bright as those of Fulham and Bournemouth. Fulham even broke into the top half of the standings, while Bournemouth managed to avoid relegation in the first two rounds. Fortunately, in the last five rounds, Nottingham Forest performed well, with 3 wins, 1 draw and 1 loss, and successfully relegated one round ahead of schedule.

Southampton are at the bottom of the standings. After losing in the last round, they have become the first team to be relegated this season. While Everton ranked 17th, Leeds United and leicester city ranked 18th and 19th were only three points apart. Although Everton temporarily escaped from the relegation zone by drawing Wolves in the 98th minute, their safe position is not safe. Leeds United and leicester city are still one game short, and considering that the scores of the three teams are close, the victory or defeat of a game can affect the ranking. Predictably, the final round will decide which team will be relegated.

This round of Premier League competition is brilliant, Manchester City successfully defended the Premier League title, while Liverpool basically declared that they missed the Champions League next season. At the same time, Nottingham Forest beat Arsenal to avoid relegation in advance, which also added more suspense to the relegation battle. Thank you for reading this article. I hope you can continue to pay attention to the follow-up development of the Premier League.

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