From June 1st, Tianya Haijiao Tourist Area in Sanya, Hainan Province was opened free of charge. This is a year since Luhuitou Scenic Area and Cave-in-the-Sky Tourist Area were opened free of charge one after another, and another state-owned scenic spot in Sanya has implemented a free ticket policy. In recent years, Sanya has practiced the new development concept of cultural tourism integration, accelerated the structural reform of tourism supply side, and constantly explored the feasible path of "cultural return" and "returning scenery to the people" in tourist attractions, effectively stimulating the growth of cultural tourism consumption and enhancing tourists’ sense of gain and happiness.
National sharing of state-owned scenic spots has become a new trend.
The Tianya Haijiao Scenic Area received nearly 20,000 visitors on the first day of free opening. The scenic spot has planned many activities, such as Tianya market, float parade, concert, etc. Many citizens and tourists choose to bring their children here to feel the romantic atmosphere of the scenic spot.
As early as July 1st and October 1st last year, Sanya Luhuitou and Daxiongdongtian Scenic Spots were opened free of tickets, and a series of festivals and new product formats were launched. The popularity of scenic spots continued to heat up, enriching the tourist experience of citizens.
Sanya Tianya Haijiao Tourist Area, Luhuitou Scenic Area and Dongtian Tourist Area all have rich historical background and profound humanistic connotation. On July 1st last year, after the opening of Luhuitou Scenic Area, the number of tourists increased greatly, and it was linked with Sanya Bay, Dadonghai, Linchunling and other scenic spots to build Sanya’s "city meeting room", to create an open scenic spot that involves tourism, always provides services, has beautiful scenery everywhere and is experienced by everyone, to continuously enhance the image of Sanya as a tourist city, attract the attention of the world, and make Sanya a happy city with both value and temperature. Tianya Haijiao Tourist Area deeply digs into the cultural connotation and brand value of Tianya Haijiao, and integrates it into the "Tianya Story" series to build a platform for lovers to express their love and romance, young people to pin their poems on distant places and professionals to express their feelings; The research tour products launched let children "go wild" to understand the local culture and realize the research significance of "knowing where to go".
Zheng Conghui, Party Secretary and Chairman of Sanya Travel Group, said that in order to better tell the Hainan story to domestic and foreign guests, Sanya Travel Group will continue to build a tourism development platform, promote the development of the tourism industry chain in all factors, industries, processes, directions and all time, accelerate the realization of the whole island’s urbanization and the whole city’s scenic spots, and vigorously promote the global support of tourism services, the global coverage of tourism governance, the global linkage of tourism industries, and the sharing of tourism achievements by all people, and "subtract tickets"
Tickets are free in scenic spots. What does the income depend on?
Tickets for scenic spots are free. What does the scenic spot rely on to make money? Huang Xingwu, deputy mayor of Sanya, said that Sanya relies on the free opening of state-owned scenic spots to promote the transformation of state-owned scenic spots from ticket economy to comprehensive consumption economy, optimize the operation and management mode of state-owned scenic spots, vigorously develop diversified, universal and equal tourism consumption products, actively expand tourism consumption space, and promote the formation of a new pattern of developing global tourism. "That is to say, we will do’ subtraction’ on tickets and’ addition’ on services. Through event planning and tourism marketing, we will continuously enhance the international attraction and competitiveness of Sanya’s tourist city, create a city boutique public scenic spot shared by host and guest, and further enhance the experience and satisfaction of the general public tourists." He said.
Sanya will deepen the field of "tourism+cultural creation", continue to develop diversified and compound cultural tourism products popular with tourists, dig deep into the cultural and brand values of scenic spots, and develop a series of cultural and creative products. At the same time, it will further enrich the business projects with strong experience, such as homestay, camping and ocean sports, and meet the play needs of citizens and tourists in multiple dimensions.
Luhuitou Scenic Area integrates and innovates elements such as the background of Luhuitou story and the culture of South China Sea, and creates a self-operated brand "Lucheng Time" Wenchuang Store. The series of jewelry, fans, bags and other products with the image of "deer" are well received by tourists. Constantly dig deep into the cultural connotation of the legend of Luhuitou, enhance the soft power, further improve the cultural tourism system of "Luhuitou looking up at Lucheng" with the theme of "holding your hand to Luhuitou", and form a tourism industrial chain system of "Love Luhuitou at first sight"; Four brand festivals were launched, namely, the Spring Carnival in spring, the International Beer Festival in Qingshan in summer, the feast of macaques in autumn, and the International Happy Festival in Spring in warm sunshine in winter, which attracted a large number of tourists and returned romantically.
Zheng Conghui introduced that in the future, Sanya will continue to deepen the IP of the "Heart of Sanya" Urban Tourism Festival and introduce diversified formats such as high-end catering and entertainment to bring sufficient immersive experience to citizens and tourists. In the coming summer, Sanya will successively launch promotional packages and theme activities such as islanders’ special offers, graduation season activities, summer camps, destination weddings, etc., so as to guide tourists to visit Sanya in the wrong peak. Brand events will be held, internationally renowned IP will be introduced, and high-quality large-scale tourism cultural and sports festivals such as Hong Kong and Taiwan star concerts will be held. A series of "going out" tourism promotion and business exchange activities will be carried out for important source cities at home and abroad, and various forms of combination boxing such as business development negotiations, tourism promotion and field visits will be held to promote the introduction of resources and the investment and construction of free trade ports, creating more potential tourism cooperation opportunities at home and abroad.
Adhere to the development of tourism quality and "travel with confidence"
The most intuitive embodiment of the high-quality development of tourism is the improvement of product and service quality. The reporter learned that in recent years, Sanya has strengthened the concept of high-quality tourism development, and all kinds of new formats and new products have been well received by the market, which continues to attract tourists from all over the world to spend money in Sanya. In order to better protect the rights and interests of tourists, Sanya has introduced the "advance payment" system and expanded the "advance payment" fund pool to 10 million yuan to meet the demand for advance payment of various tourism consumption complaints.
Sanya has also innovated the supervision mechanism, built a linkage working mechanism of "paying in advance" and "market supervision", accelerated the handling process of travel-related complaints, and strived to "settle non-major travel-related complaints within one day" to create a high-quality tourism market environment.
Chen Zhenyu, director of tourism, culture, radio, film and sports in Sanya, said that "paying first" is a solemn commitment made by the Sanya Municipal Party Committee and the municipal government to the vast number of tourists across the country, indicating that Sanya adheres to the development concept of putting tourists first and quality first. Relying on the "first payment" system, we will also build a star rating system for Sanya’s rest assured travel merchants, refine and optimize the service standards for all elements of eating, living, traveling, traveling, shopping and entertainment, strengthen the training of employees, make the concept of quality development cover the whole industry and many fields, and make quality service the bright spot of high-quality tourism development.
In recent years, under the guidance of the Municipal Party Committee and the Municipal Government, Sanya has made great efforts in the construction of public service system, market supervision and rectification, and the training of tourism talents, built a multi-level and full-time tourism consumption system, launched a series of "goodwill" and "pet tourists" activities, held cultural and sports events that the public loved, and made Sanya a "happy tourism" destination.
Huang Xingwu said that after free opening, citizens can enjoy the historical, cultural, ecological, leisure and tourism public service resources of the scenic spot. At the same time, the major scenic spots in Sanya will continue to polish their brand characteristics, optimize their service experience and extend the tourism industry chain, so as to show the beautiful coastal scenery, long history and culture and rich and colorful ethnic customs of Sanya to domestic and foreign tourists in all directions. (Chen guanchao)
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