Recently, the monthly report of a wig brand endorsed by Fan Bingbing announced that the sales volume of the fan Bingbing CCTV advertisement broadcast in August increased significantly. Previously, she had just become the latest spokesperson of an internationally renowned skin care brand whitening series in Asia. It can be seen that the popularity and influence of Fan Bingbing have made her a cash cow for many businesses.
Fan Bingbing’s gradually solidified representative position in the fashion field, as well as her personal understanding and shaping of the brand, have been widely recognized by consumers, and the products she endorses have seen significant sales increases in recent years. Especially recently, the monthly sales report of an internationally renowned wig brand Rui, endorsed by Fan Bingbing, fully shows its super competitiveness in the same product. It is reported that after a short 5-second TV advertisement was broadcast intensively on Central One and Three for a month, the brand’s sales rose rapidly, even reaching half of the total sales in the first half of the year. Therefore, the brand also decided to increase advertising investment after making a profit, increasing the advertising time to 10 seconds. The actual data also fully proves that Fan Bingbing is gradually becoming the best spokesperson for businesses to explore the international market.
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