Xinhua News Agency, Beijing, December 15th Title: Winter dream leaps and ambition stirs — — The Birth of the Emblem of the 2022 Beijing Winter Olympics and Paralympic Winter Games (Detailed Edition)
Xinhua News Agency reporters Wang Yong, Ji Ye, Lin Deren and Gao Peng.
On December 15th, 2017, the National Aquatics Center "Water Cube", which inherits the elements of the 2008 Olympic Games and will usher in the 2022 Winter Olympics, witnessed another important moment in the history of the Olympic movement: the emblem of the 2022 Beijing Winter Olympics "Winter Dream" and the emblem of the Winter Paralympics "Leap", which were unveiled here.
Beijing, the ancient capital of oriental civilization and a modern international metropolis that will be the first city to host the summer and winter Olympic Games in the world, has once again left a distinct cultural imprint on the Olympic history, which will also become one of the important symbols of the wonderful, extraordinary and outstanding Beijing Winter Olympics and Winter Paralympics.
International Olympic Committee President Bach delivered a video message at the release ceremony of the emblem of the Beijing Winter Olympics and Paralympic Games. He said that the unveiling of the emblem of the Beijing Winter Olympics is a wonderful milestone in the Olympic journey for China and even the entire Olympic family. The emblem is a symbol of ambition and dreams. For the common goal of the Beijing Winter Olympics, people in China and even the whole world will be excited and look forward to it.
"Winter Dream" and "Leap" appeared at the same time
The emblems of the 2022 Beijing Winter Olympics and Paralympic Winter Games were collected and released together, designed by the same designer, and achieved a high degree of unity in visual language.
Winter Dream, the emblem of the Winter Olympics, uses the artistic form of China’s calligraphy to integrate the rich oriental cultural heritage with the international modern style, presenting a new image and dream of China in the new era.
The emblem of the Winter Paralympic Games is "leap". The design adheres to the concept of showing the culture of the host city and embodying the athlete-centered, and combines the calligraphy art of China with the sports characteristics of the Winter Paralympic Games. The design shows the movement and strength of the Chinese character "Fei", subtly transforms it into an athlete who slides forward and rushes to victory, and at the same time vividly expresses the form of special sports equipment such as wheelchairs for the Winter Paralympic Games.
The two emblems pay attention to the integration of China’s cultural heritage, modern international style and the characteristics of the Winter Olympics, vividly demonstrating the national spirit, times and cultural charm of contemporary China, vividly demonstrating the passion, youth and vitality of ice and snow sports, conveying the spirit of athletes’ self-transcendence and hard work, and expressing the vision of 1.3 billion China people for the Beijing Winter Olympics and the Winter Paralympics.
The emblem design collected 4506 works.
On July 31, 2015, IOC President Bach announced at Kuala Lumpur Convention and Exhibition Center in Malaysia that Beijing won the right to host the 2022 Winter Olympics and Paralympic Winter Games.
On the same day a year later — — On July 31, 2016, BOCOG sent an invitation from the Great Wall to collect the design scheme of the emblem of the 2022 Beijing Winter Olympics and Paralympic Winter Games from all over the world.
The collection and design of the emblem, based on the experience of the 2008 Olympic Games and the recent Winter Olympics and Paralympic Games, has gone through six stages: global collection, expert review, revision and deepening, appraisal and communication, legal review, and submission and approval.
In the collection stage of the emblem, BOCOG held the "Beijing 2022 Design Forum" and made a special trip to Shanghai, Shijiazhuang, Dalian, Shenyang, Hangzhou, Quanzhou and other cities to invite domestic and foreign designers to discuss the emblem and image landscape design. As winter sports are not as familiar as summer sports in China, they also organize designers to participate in the experience of winter sports and get inspiration from it. The collection methods and documents of the emblem are all made public and can be found on the website; Throughout the collection and evaluation process of the emblem, the supervision and audit department of BOCOG and the notary office participated in the whole process to ensure openness, fairness and impartiality.
After the emblem collection was launched, it attracted wide attention, and more than 7 million people participated in and paid attention to the emblem collection activities only through Weibo, the official of the Beijing Winter Olympics Organizing Committee.
On November 20th, 2016, it was the first day of soliciting contributions for design. Designers from several art and design colleges in Beijing and some amateurs became the first batch of applicants.
Entries from all directions bear people’s enthusiasm and yearning for the Beijing Winter Olympics, flying like snowflakes to the emblem design collection office in Beijing Gehua Building. One design plan wrapped in kraft paper bags is filled with rooms for storage. There are primary school students, employees of state-owned enterprises and teachers and students of professional art colleges who come to contribute. The staff carefully and carefully registered the number of each application one by one, and even queued up in front of the registration desk during peak hours.
The collection of emblem design ended at 16: 00 on November 30, 2016, which lasted for 4 months and received a total of 4506 design schemes.
— — The design schemes come from 31 provinces, autonomous regions, municipalities directly under the Central Government, Hong Kong, Macao Special Administrative Region and Taiwan Province, as well as 13 countries including the United States, Russia, Britain and France.
— — The oldest contributor is 85 years old, and the youngest contributor is 7 years old. Many disabled designers personally came to the collection office to submit their works.
— — There are 3,198 design schemes from professional design institutions and universities, accounting for 71% of the total.
A rigorous and fair review
In October 2016, recommended by the International Olympic Committee, the State Sports General Administration, the China Disabled Persons’ Federation, the China Artists Association, the Beijing Olympic City Development Promotion Association, professional art colleges and other institutions and representatives, BOCOG invited 15 well-known international and domestic experts and athletes to form the emblem expert review committee.
Among the 15 judges, there are Liu Dawei, chairman of China Artists Association, Wu Weishan, curator of China Art Museum, Lu Xiaobo, president of Tsinghua University Academy of Fine Arts, Hang Jian, vice president of China Academy of Fine Arts, etc. Theodora Marshalis, creative director of image and landscape design for the 2004 Athens Olympic Games, and david grossman, chairman of the International Design Committee, served as international judges.
In addition, Yang Yang, a member of the International Olympic Committee and the first gold medal winner of the China Winter Olympics, served as a judge as a representative of the sports community. Park Xuedong, Minister of Finance and Market Development of the Winter Olympic Organizing Committee, and Tong Lixin, Minister of Sports, who are directly related to the application of the emblem, also served as judges. Jiang Xiaoyu, former executive vice chairman of BOCOG and vice chairman of Beijing Olympic City Development Promotion Association, was elected as the chairman of the jury.
On December 16, 2016, only half a month after the collection, the jury held a non-stop meeting to select the emblem according to the evaluation procedures and rules. In Beijing Gehua Mansion, more than 4,000 works are neatly stacked on dozens of tables, and each work hides the name and unit of the applicant, and only the work itself is presented to the judges. In order to facilitate the selection, the expert review committee classifies the works according to the elements, graphics, fonts and artistic features, and puts the same category together. Fifteen Chinese and foreign judges carefully examined each work in the exhibition hall.
In the primary election, each judge can choose 100 works. Under the supervision of notaries, the votes were sung immediately after voting, and 78 works shortlisted in the initial evaluation were produced. Re-evaluation will be made one day later, and each judge will choose the top 10 works in their minds.
In these works, some are expressed by Chinese characters, others by figures, some highlight winter features, such as snowflakes, and some China traditional graphic patterns, such as the Great Wall, lanterns, firecrackers and paper-cuts. In order to present a better visual effect, the judges hung the selected works on the wall, commented on them one by one, discussed the advantages and disadvantages of each work, and considered all aspects before voting, striving to make the evaluation scientific and proper.
After repeated comparison and careful screening, Chinese and foreign judges selected 10 design schemes from the shortlisted re-evaluated works and graded them.
David grossman, chairman of the International Design Committee, said that during the selection process, every judge was very serious, had a long discussion and had different opinions. "I have participated in many similar international selections, but I must say that few of them are as rigorous as this one."
Jiang Xiaoyu, chairman of the jury, and other judges said that the collection of the emblem design scheme showed three characteristics: large quantity, wide sources and strong professionalism. With the development of China, especially after the baptism of the 2008 Beijing Olympic Games, more and more outstanding designers in China have a deeper understanding of the Olympic spirit and submitted many high-quality works.
"Winter Dream" and "Leap" won the first total score.
Chinese and foreign judges of the Beijing Winter Olympics emblem expert review committee reached a high degree of consensus in the review process — — The theme of the emblem must have a high level of design, the artistic form has China characteristics, and the creative design highlights the theme of ice and snow, which is easy to spread internationally.
After voting, No.801 won the first place in the total score among 10 finalists, and the conceptual design of the word "winter" is the prototype of the emblem of Beijing Winter Olympics. Coincidentally, the author is Lin Cunzhen, the designer of the emblem of Beijing’s bid to host the 2022 Winter Olympics and vice president of the School of Design of the Central Academy of Fine Arts. During the period of applying for the Winter Olympics, Lin Cunzhen designed the bid emblem with the word "winter" in China’s calligraphy as the main body, which skillfully combined the abstract slideway, the movement form of snow and ice with the calligraphy art, and the two points below the word "winter" were integrated into 2022, which was vivid and natural.
On January 14th, 2017, BOCOG focused on the 10 short-listed design schemes, and four works, including No.801, were identified as the direction for further revision and improvement.
Five days later, in order to make the four finalists not only have a good design concept, but also have a professional presentation effect, BOCOG entrusted four universities, including Central Academy of Fine Arts, Tsinghua University Academy of Fine Arts, China Academy of Fine Arts and Lu Xun Academy of Fine Arts, to deepen the design for these four works respectively.
The Central Academy of Fine Arts is responsible for deepening the revision of Works No.801. The revision team includes Wang Min, Vice Chairman of the International Graphic Design Federation/Chairman of China District, Deputy Director of the Academic Committee of the Central Academy of Fine Arts, Liu Bo, designer of the emblem of the 2008 Beijing Paralympic Games, Professor of the School of Design of the Central Academy of Fine Arts, Hang Hai, designer of medals and individual sports icons of the 2008 Beijing Olympic and Paralympic Games, and two students, Chen Yijun and Chen Ying.
Wang Min, the leader of the revision team, said that the original intention of the revision was to ensure that the original creativity and vitality of the scheme were maintained. The revision team put forward more suggestions from technical details, such as how to pay more attention to modeling and how to make colors more reasonable. From late January to November, when they received the notice of revision, they made in-depth revisions to the Olympic graphics, Paralympic graphics, color system, and the word logo "Beijing 2022". In the process of revising the emblem, BOCOG specially invited people from all walks of life to form a review committee, and held two review meetings in March and April. Invited representatives from all walks of life commented on the revised design scheme of the emblem and put forward suggestions for further revision. 80-year-old Professor Han Meilin, member of the Standing Committee of Chinese People’s Political Consultative Conference, also participated in the review and revision.
At the same time, BOCOG also consulted the relevant departments of the International Olympic Committee and the International Paralympic Committee and the Olympic Broadcasting Service Company on the design scheme of the emblem, and revised the emblem scheme accordingly.
After extensive consultation, a design scheme of the emblem and an alternative design scheme were determined at the meeting of the chairman of the Beijing Winter Olympic Organizing Committee. Work No.801, namely "Winter Dream" and "Leap", finally stood out.
Lin Cunzhen, the designer of the emblem, interprets the forms of "Winter Dream" and "Leap" in this way: "The Winter Olympics is a synthesis of ice and snow sports, and the emblem should embody both ice sports and snow sports. The form of the emblem comes from the gestures of ice and snow sports, and the overall shape reflects the China Chinese character ‘ Winter ’ . At the same time, compared with the Summer Olympics, all sports in the Winter Olympics rely on equipment, especially in the design of the Paralympic emblem, the display of sports equipment such as snow poles and wheelchairs has been increased. "
Many judges who participated in the judging thought that "Winter Dream" and "Leap" perfectly combined China’s excellent traditional culture with the Olympic spirit through Chinese characters and calligraphy, and they were full of movement on the whole, reflecting the image of athletes as the center and the galloping of winter sports; The design color is very bright, the technique is also very international, and it has a sense of the times, which reserves a broad space for the wide application of the emblem in the future, especially for the three-dimensional presentation and extension design.
Fan Dian, president of the Central Academy of Fine Arts, thinks that the combination of snow and ice sports, China traditional culture and China elements is the general trend and universal feature of this emblem design. Fan Dian believes that pen and ink should follow the times, and design should also follow the times. The design, color, font and graphics of the emblem of the Winter Olympics are sincere expressions of the development of the China era.
Wu Weishan, curator of China Art Museum, believes that there are more and more people learning Chinese all over the world. Designing the emblem of the Winter Olympics with the Chinese character "winter" is a way to let the world know about China and tell the story of China well, which can make the world feel beautiful and respect China culture.
David grossman, Chairman of the International Design Committee, believes that this emblem has achieved a good balance between tradition and modernity, which not only presents China culture, but also is very international. Even people who don’t know Chinese can see the harmonious relationship between it and China characters and symbols of the Winter Olympics. At the same time, it also condenses a lot of sports postures, which is convenient for dynamic presentation.
"Winter Dream" and "Leap" also resonated among athletes. Li Nina, the world champion of freestyle skiing aerial skills in China, said: "I saw this at first sight ‘ Winter ’ Word, you will know that it represents winter and winter sports. There are also two sports figures on it. When you see this emblem, you can think of which Winter Olympics it is. "
Official approval of the International Olympic Committee and the International Paralympic Committee
In order to ensure the originality and intellectual property rights of the emblem, the Beijing Winter Olympics Organizing Committee formulated a work plan for the duplicate check of the emblem, and carried out duplicate check at home and abroad from April to August 2017. From April to May, the Trademark Office of the State Administration for Industry and Commerce checked the candidate emblems of Beijing Winter Olympics and Winter Paralympics, and found no highly similar icons in all 45 categories of trademark registration. In June, BOCOG commissioned Tsinghua University to search for keywords related to the emblem in 10 foreign languages, including English, French and Arabic, and to collect images from the websites of graphic design majors.
From June to August, the International Olympic Committee (IOC) and the International Paralympic Committee (IPC) respectively checked the candidate emblems of Beijing 2022 Winter Olympics and Winter Paralympics. In addition, BOCOG also registered the copyright of the emblem works in China Copyright Protection Center, and started the application for trademark registration of the emblem covering all 45 categories in China 48 hours before the official release of the emblem.
On November 4th, the leading group for the 24th Winter Olympics approved the emblem of the 2022 Beijing Winter Olympics and Paralympic Winter Games.
On December 5th, the International Paralympic Committee officially approved the design scheme of the emblem of the 2022 Beijing Winter Paralympics.
On December 6th, the Executive Committee of the International Olympic Committee officially approved the design scheme of the emblem of the 2022 Beijing Winter Olympics.
On the evening of December 15th, the emblem of the 2022 Beijing Winter Olympics and the emblem of the Winter Paralympics were officially unveiled.
The emblem of the 2008 Beijing Olympic Games, "China Seal", uses the seal used by China for thousands of years as a carrier to convey to the world that China has the ability and confidence to run a high-level Olympic Games. After the baptism of the Beijing Olympic Games, the world learned more about China and China learned more about the world. Today, China has developed into the world’s largest trading country and the second largest economy, and has increasingly entered the center of the world stage.
The emblem of the 2022 Beijing Winter Olympics and Paralympic Winter Games, "Winter Dream" and "Leap", tells the world in a confident way: China people should dream the Winter Olympics, let their ideals fly, and contribute their enthusiasm and wisdom to the development of the Olympic Games and the world ice and snow sports!
