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The ticket price of "Shanghai Fortress" roadshow is nearly 1,000 yuan. Lu Hanfang appeals to fans to be rational.

1905 movie network news Recently, a 903.8-yuan "sky-high movie ticket" for the Shanghai Fortress roadshow in Shenzhen was exposed on the Internet. According to the ticketing platform, the movie ticket price for all roadshows starring Lu Han was more than 100 yuan, or even nearly 1,000 yuan. This unconventional phenomenon triggered a hot discussion among netizens.


In this regard, "Shanghai Fortress" issued a statement through the official Weibo on August 5, saying that some cinemas took the opportunity to raise the ticket prices of roadshows and called for a boycott of scalpers selling at high prices. Lu Han Studio also forwarded this statement, saying that Mr. Lu Han and Lu Han Studio have always opposed unreasonable pricing and advocated rational idolize for fans.


Weibo, the official of Shanghai Fortress, stated: "The film Shanghai Fortress has always been deeply loved and supported by everyone. To show our gratitude, we have customized roadshow arrangements for 10 cities. However, recently, it received feedback from audiences from all over the world, and some cinemas and lawless elements (commonly known as scalpers) used the audience’s enthusiasm to drive up the ticket prices of roadshows. Although we respect the right of cinemas to set their own prices according to market rules, we are firmly opposed to individual cinemas taking the opportunity to raise the ticket prices of roadshows, and we are even more firmly opposed to scalpers selling at high prices! I hope that everyone will continue to support the film "Shanghai Fortress". "


Lu Han Studio forwarded a statement saying: "Mr. Lu Han and Lu Han Studio have always opposed unreasonable pricing, and have been actively promoting rational idolize among fans through various public welfare activities. Here, we also appeal to the whole industry to rationally regulate market business practices and build a harmonious market environment. "


The "hottest" Spring Festival ended: the consumption of cultural tourism was high, and the upgrading trend was obvious.

During the just-concluded Spring Festival holiday in the Year of the Loong, the consumption of cultural tourism presents a scene of "YOLO". Big data from Ctrip, Qunar, Tujia and other travel platforms show that cultural tourism consumption is the main force driving residents’ consumption during the Spring Festival, and the consumption upgrading trend is obvious. Ctrip’s "2024 the Year of the Loong Spring Festival Travel Report" shows that during the Spring Festival holiday, domestic travel, outbound travel and inbound travel blossomed, all of which increased significantly year-on-year, and exceeded the same period in 2019; Statistics on where to go show that not only did there not appear a travel trough in the middle of the Spring Festival holiday in the Year of the Loong, but people went further and played newer; According to the data of Tujia B&B, the theme of "Returning Home+Traveling" is Jackie Chan’s Spring Festival Tour, and more than 30% of the passengers on the platform choose multiple destination B&B trips.
Chengdu, a popular destination, ranks fifth, and folk activities are popular.
Ctrip’s "2024 the Year of the Loong Spring Festival Travel Report" shows that during the Spring Festival holiday, popular cities for ice and snow tours include Harbin, Changchun, Beijing, Shenyang, etc., and the tourists mainly come from southern cities such as Shanghai, Hangzhou, Suzhou, Chengdu, Guangzhou, Shenzhen, Nanjing, Wuhan and Chongqing; Hot spring tour and island tour are popular cities such as Sanya, Haikou, Guangzhou, Shenzhen, Nanjing and Zhuhai, and the tourists mainly come from northern cities such as Beijing, Xi ‘an, Shenyang, Dalian, Tianjin, Zhengzhou and Harbin. On the whole, Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Hangzhou, Chongqing, Xi ‘an, Nanjing, Suzhou and other cities have higher travel orders during the Spring Festival holiday. On the Tujia platform, Dali won the first place in booking popular cities for Spring Festival B&B, and Chongqing, Chengdu, Xi ‘an and Kunming ranked second to fifth.
On the platform where to go, the "North-South Exchange" is also obvious. During the Spring Festival, hotel bookings in Harbin increased by three times compared with last year, hotels in Changchun, Jilin and Shenyang, Liaoning increased by more than four times, and hotel bookings in Hulunbeier, Inner Mongolia also increased by three times. In addition to Hainan, Xiamen, Fuzhou and Quanzhou, the southern cities, attracted many tourists this year with their ancient cities, ancient villages and non-legacy folk customs. The Spring Festival hotel bookings in Quanzhou increased by 2.47 times and Fuzhou by 2.41 times year-on-year.
Folk activities such as Chinese New Year Lantern Festival, dragon dance performance, temple fair and non-legacy show have become the main choices for tourists to travel in the New Year. On the Ctrip platform, the search volume of the Year of the Loong Spring Festival Lantern Festival doubled year-on-year. The popular Spring Festival Lantern Festival includes: Wuhan Garden Expo Garden Lantern Festival, Tianjin Water Park "Jincai Headlight Festival", Nanjing Qinhuai River Lantern Festival, Zigong Chinese Lantern World, Daming Palace Shangyuan Tang Palace Lantern Festival, Shanghai Yuyuan Lantern Festival, Rugao Longyou Lake New Year Lantern Festival, Datong Ancient City Wall Ancient Capital Lantern Festival, Jinyang Lake Peach Blossom Island New Year Lantern Festival, Kunming Pool Ancient Lantern Festival and so on. Popular folk activities include: singing and dancing Exhibition in Shantou, Heluo Cultural Temple Fair in Luoyang, Longtan Temple Fair in Beijing, Guofeng Paradise in Tongguan Kiln in Changsha, and folk street activities in Quanzhou.
According to the data of where to go, as of February 17th, the booking volume of the Lantern Festival folk-custom scenic spots increased by 1.2 times compared with that of 2023. Shanghai Yuyuan Lantern Festival, Nanjing Qinhuai Lantern Festival main venue, Xi ‘an City Wall Lantern Festival, Chengdu International Panda Lantern Festival and Shenzhen Bay Area Super Lantern Festival were the most lively lantern festivals during the Spring Festival holiday. The search volume of keywords such as "Spring Festival", "Chinese New Year" and "Folk Custom" on Tujia platform increased by 7 times year-on-year.
Going back to your hometown to stay in a hotel has become a trend, and multi-segment travel accounts for over 20%
Similar to the May 1 ST and 11 th holidays, urban agglomerations such as the Yangtze River Delta, the Pearl River Delta, Beijing-Tianjin-Hebei, Sichuan-Chongqing, the Central Plains and the middle reaches of the Yangtze River are still concentrated areas for cultural tourism consumption. However, the difference is that the wave of returning home during the Spring Festival makes the tourism more dispersed, and many small and medium-sized cities have a hot "hometown tour", and it has become a trend to return to their hometown without staying in hotels with relatives.
Ctrip data shows that it is "hard to find a room" near popular destinations and scenic spots during the Spring Festival holiday. Among them, parent-child hotels, hot spring hotels, e-sports theme rooms, audio-visual theme rooms and other characteristic theme rooms have increased significantly, with year-on-year growth of 60%, 55%, 96% and 104% respectively. In addition, local tourism accounts for 24%, which drives the popularity of "hometown" scenic spots, parks, business districts and folk activities. The "hometown" tourism boom is also reflected in the warming of tourism in small and medium-sized cities and the hot booking of county hotels. Influenced by customs and living habits, it has become a new trend to choose a hotel when returning home. According to Ctrip data, hotel orders in county towns increased by more than 60% year-on-year. Among the top 200 counties with total hotel orders, hotel orders in Jiangxi Fuliang, Shanxi Hunyuan, Heilongjiang Wuchang, Fujian Minhou and Guangxi Pingxiang all increased by more than 2 times year-on-year.
On the platform where to go, the booking of high-star hotels in third-tier and below cities has more than doubled year-on-year. The long holiday has made many returning tourists choose to stay in hotels and spend their holidays while visiting relatives.
According to the data of Tujia B&B, many people choose to travel in multiple destinations during the Spring Festival. Over 30% of users on Tujia platform choose to travel for two or more purposes, and these travelers love go to dali, Harbin, Beihai, Lijiang, Chengdu and Chongqing. On Tujia B&B, a guest from Beijing came to a "plateau trip" and stayed in hotels in Lhasa, Yinchuan, Guoluo, Linzhi and Haixi. Huan Wang in Shanghai chose to travel to Chengdu and Chongqing during the Spring Festival. She first went to Chengdu Giant Panda Base with her friends to see "Huahua" and then went to Chongqing to experience the authentic butter hot pot …
Ctrip data also shows that multi-segment travel is more common during the Spring Festival holiday, and multi-segment travel orders in two or more cities account for more than 20%, up 3 percentage points from 2023.
The trend of consumption upgrading in the Spring Festival is obvious, and more attention is paid to quality experience.
During the Spring Festival holiday, Ctrip’s air ticket orders increased significantly year-on-year. The average domestic one-way air ticket including tax was about 1,200 yuan, up nearly 20% year-on-year. The unit price of ticket players has increased significantly, and users are more willing to pay for quality experience. According to the data of users placing orders in Ctrip, the average price of domestic tickets and play orders is above 400 yuan this year, which is double that of last year’s Spring Festival, and the overseas orders of more than 1,000 yuan are 2.7 times that of 2019. Customized tours with higher unit price have also grown significantly with free and personalized travel experience. During the Spring Festival holiday this year, orders for customized tours increased by more than 5 times year-on-year, and orders for customized routes in Xi ‘an, Lijiang and Langzhong increased by more than 10 times year-on-year. The average price of customized Spring Festival travel orders is about 28,000 yuan, a year-on-year increase of 24%; 5300 yuan per capita, a year-on-year increase of 21%.
With the increasing demand for customization, all kinds of tourism forms are full of tricks, and the gameplay of chartered cars and guides is bright. Ctrip’s domestic charter guide orders increased by 200% year-on-year, and overseas destination orders increased by 10 times year-on-year. The average cost per person for the Spring Festival with a car and a guide is about 350 yuan, and the average daily price has increased by 14% year-on-year. According to the report, the post-80s and post-90s are the main group of tour guides, accounting for about 70%.
Cross-border tourism has accelerated its recovery, and Chinese and foreign tourists have "traveled in both directions"
Unilateral visa exemption for many countries, mutual visa exemption with "Xinmatai", launching a series of measures to facilitate inbound tourism, and many other favorable measures have made Chinese and foreign tourists "go in both directions" during the Spring Festival this year, and the orders for outbound and inbound tourism have exceeded the same period in 2019, especially for inbound tourism, which increased by 48% compared with 19 years. This also indicates that starting from the Spring Festival in 2024, outbound and inbound tourism are expected to enter a new channel of accelerated recovery.
Ctrip data shows that during the Spring Festival, outbound Ctrip car orders increased by 53% compared with 2019, and overseas scenic spot ticket orders increased by over 130% compared with 2019. Among them, the tourist orders of the visa-free countries of "Xinmatai" increased relatively, with a total increase of over 30% compared with 2019. Among other short-distance outbound destinations, Hong Kong, China, Macao, China, Japan and South Korea all achieved growth compared with 2019. On the whole, during the Spring Festival holiday, the top ten destination countries for outbound travel are Thailand, Japan, Singapore, Malaysia, Australia, South Korea, the United States, Indonesia, Vietnam and the United Arab Emirates.
According to the statistics of the platform where to go, during the Spring Festival this year, China tourists traveled to 125 countries and regions around the world, covering 1754 cities around the world; The booking volume of international hotels in the Spring Festival increased by 4.7 times compared with last year, and the booking volume of international air tickets increased by 14 times. On the platform where to go, destinations such as Melbourne, Australia, London, Turkey, Istanbul, Dubai, New Zealand, and Cairo, Egypt, which fly directly for more than 10 hours, have become popular cities for outbound travel during the Spring Festival. Among them, the highest increase was in Dubai, which increased by more than 10 times compared with the same period in 2023.
In terms of inbound tourism, Ctrip statistics show that tickets for inbound tourist attractions have increased by more than 10 times compared with 2019. The main source countries are Japan, the United States, South Korea, Australia, Britain, Malaysia, Vietnam, Canada, Thailand and Germany. The effect of China’s unilateral visa-free policy has emerged. The number of tourists from France, Germany, Italy, the Netherlands, Spain, Malaysia, Singapore and other countries that can enter China visa-free has increased significantly, and the total number of inbound travel orders in these countries has doubled compared with the same period in 2019. Shanghai, Shenzhen, Beijing, Guangzhou, Chengdu, Hangzhou, Chongqing, Nanjing, Harbin, Xi ‘an and other cities are the main destinations for inbound tourism and are welcomed by foreign friends.
Ctrip Research Institute believes that tourism is becoming a custom in the New Year. Whether it is traveling in different places for the New Year, or re-understanding the hometown in a local tour, tourism is just what ordinary people need to feel a better life. Starting from the Spring Festival, inbound and outbound tourism will enter the fast lane of recovery, and the inbound and outbound tourism supply chain will also be accelerated.
Peak trip+flower viewing season, after the holiday, there will be a small peak of tourism.
After the Spring Festival holiday, the passenger flow of popular tourist cities will drop rapidly, and the prices of hotels and air tickets will also drop significantly, which is suitable for off-peak travel. Combined with the upcoming flower viewing season, it is expected that from February to March after the Spring Festival holiday, many places will usher in a new wave of tourism peaks.
Take Sanya as an example. In recent years, after the Spring Festival holiday, there has been a small peak of staggered tourism. Sanya is more suitable for off-peak travel this year. Recently, many airlines have increased their inbound and outbound flights to Sanya and Haikou. At present, the price of air tickets to Sanya has dropped significantly. On February 16th, the inquiry of Ctrip platform showed that from February 17th to the end of February, there were 1-2 fold low-priced air tickets from Shanghai, Beijing, Guangzhou and other places, and the lowest discount was about 0.7 fold in 200 yuan. From Hangzhou, Chengdu, Chongqing and other cities to Sanya, you will be able to buy low-cost air tickets with a discount of about 20% from the end of February.
According to Ctrip data, compared with the Spring Festival holiday and the week before the holiday, the destinations with higher average air ticket price drop in two weeks after the holiday include Sanya, Haikou, Dali, Xishuangbanna, Guilin, Kunming, Harbin and Changchun. From the hotel price, compared with the holiday period, the destinations where the average hotel price dropped significantly in the two weeks after the holiday included Xiamen, Nanjing, Luoyang, Hong Kong, Macau, Xi ‘an, Hangzhou and other places, which were more suitable for off-peak travel after the holiday.
Red Star Journalist Jaco He Zheng
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"Summer Economic Consumption Warming Up New Highlights" Series, Financial Observation: "Guochao" Wind Surge, Relieving Summer "Time-honored Brand" Welcome New Machine

In the hot summer, drinking a bottle of refreshing soda is the preferred way for many people to relieve the heat. Now, the wind of Guochao has blown to the "soda industry", opened the e-commerce platform, and in the "high-value beverage planting grass shop", domestic soda brands are on the list.

Not only that, but domestic soda brands such as Arctic Ocean, Bingfeng, and Bawangsi have all been included in the third batch of China’s time-honored brands. Now, these "time-honored brands" are promoting their products to more consumers through the "merchandise joint + e-commerce" marketing combination.

In Beijing, you want to drink the Arctic Ocean, in Xi’an, you want to try Bingfeng, in Shenyang, you want to try (Bawang Temple) white pears… In the hot cultural tourism market, domestic soda brands and local characteristic cultures "go in both directions" to help each other constantly "out of the circle" –

Taiji Huoxiang Zhengqi Oral Liquid and Tianfu Cola have joined forces to launch "Huoxiang Small Cola"; Xi’an Bingfeng has printed Terracotta Warriors and Horses, Big Wild Goose Pagoda, Tang Sancai and other cultural tourism IPs on orange-flavored soda cans; in 2019, the Palace Museum cooperated with Jianlibao to carry out a three-year "Palace Museum China Festival" project cooperation.

It is the peak season for beverage sales, and the mid-year promotions on various platforms are approaching, and the sales of many popular domestic soda products easily exceed 10,000. Open the after-sales evaluation, "childhood taste", "high quality and low price", "summer favorite of the whole family" and other words related to cost performance and feelings are quite high, which confirms the advantages of domestic beverage products.

The "red" of the time-honored brand is not just because of the "old brand", innovation is the enduring source of power for the brand.

For example, according to a news on Arctic Ocean’s official website in February, three of the company’s innovative achievements have been granted national invention patents, all of which belong to the field of citrus deep processing technology, which helps to improve the quality and flavor of products and enhance the added value of by-products.

For example, with the increasing health awareness of consumers, low-sugar and sugar-free have become the direction of beverage products, and domestic soda brands are developing and deploying related products – in April this year, Dayao Beverage upgraded the big soda to juice soda; in August last year, Arctic Ocean launched a low-sugar, 0-fat version of orange juice soda, and this year launched a series of low-sugar products; and Yuan Qi Sen Lin, which specializes in 0-sugar products, has also recently released 0-sugar, 0-fat, 0-calorie new flavor sparkling water soda.

Not only work on products, but also domestic soda brands are making innovative articles on digital transformation. In recent years, Jianlibao has carried out digital application attempts in various business sectors of the company, increased investment in digital equipment, built digital system platforms, cultivated digital talents, and explored new models of industrial digitalization that can reduce costs and increase efficiency.

Since the beginning of this year, the growth of beverage products in our country has been good, and the retail sales in the first quarter increased by 6.5% year-on-year. Focusing on the present, as an important branch of the beverage category, the final "report card" of domestic soda in the peak sales season is worth looking forward to. Looking to the future, innovation in products and production and operation is expected to help soda "time-honored brands" keep pace with the times, seize development opportunities, and "unlock" a broader new market space.

The video is for me, and there are screenshots of the transfer. How can I still be cheated? You may have never heard of these code scanning fraud routines.

  CCTV News:Nowadays, scanning code payment brings great convenience to our life, but it is also targeted by some lawless elements. This can’t help but make people question, is the QR code fake? The QR code has the same paragraph?

  "Friends" borrowed money for emergency scanning and QR code transfer was cheated.

  Xiao Wang of Guangdong received a call for help from a friend when he was at work. The friend said that his family was ill in hospital and needed WeChat to pay for the operation. However, his WeChat was not bound with a bank card, so he asked Xiao Wang to transfer 3,500 yuan to him for emergency, and asked Xiao Wang’s bank card number, indicating that he would immediately transfer the borrowed 3,500 yuan to Xiao Wang’s card.

  "At that time, the video was his own appearance, but he didn’t speak. Later, he said that the network signal was poor and he hung up, so I didn’t pay much attention to this matter. "

  The other party first sent Xiao Wang a bank transfer record, and said that it would arrive in two hours, and the name and card number did show that it was Xiao Wang’s.

  At first, Xiao Wang hesitated. He told the other party that the money would be transferred to him after two hours, but his friend said that his cousin needed money for surgery, so Xiao Wang transferred it to him.

  The way for a friend to ask Xiao Wang to transfer money is to scan a QR code he sent with his mobile phone and make a small transfer. Once in 500 yuan, Xiao Wang paid four times, totaling 2,000 yuan. When the money was transferred for the fifth time, an unsafe prompt appeared on the screen.

  "Later, he re-sent me a QR code and asked me to transfer it again."

  Two hours later, Xiao Wang checked the bank card and found that the so-called transferred 3500 yuan had not arrived, and his friend’s voice phone could not get through at this time. It was not until Xiao Wang contacted the other party with his mobile phone that he knew that his friend’s number had already been stolen and he had been cheated.

  But what she couldn’t figure out was that the other party did send her a screenshot of the transfer at that time, and when she was video with the other party, what she saw was really a friend himself. How did the liar do this?

  Forging bank transfer records experts demonstrate cheaters’ routines

  During the whole process, Xiao Wang only saw the other party flash and hung up, and there was no language communication. Security experts said that it is not difficult to synthesize a portrait of the owner of the number when the number is stolen, but the so-called bank transfer document is even simpler. In the operation interface demonstrated by Zhang Le, a network security expert, the bank name, transfer amount and account number can be modified almost at will.

  "Some relatively large banks, which can be forged, are also free to choose banks. Finally, fraudsters will also transfer them to the victims through screenshots to gain trust. "

  "As for the bank transfer SMS notification, fraudsters can also operate." Zhang Le introduced, "Through pseudo base stations, including some SMS senders, you can automatically edit the number and forge SMS notifications for bank transfers."

  Guard against QR code fraud and be alert to these three types of fraud routines.

  Scan code fraud is a new fraud mode, and relevant security experts have summarized three common types of scan code fraud.

  The first category is financial investment fraud. For example, after a stranger adds friends, he pulls the victim into a group by sharing the QR code. There will be various so-called investment experts in the group, encouraging you to invest in a fake investment website, thus being cheated.

  The second category, just like the case of Xiao Wang mentioned above, disguised as a friend after hacking, and was cheated by sending a QR code to let the victim scan the code and transfer money.

  Third, after collecting personal mobile phone numbers, criminals let the victims scan the code to visit phishing websites in various ways to verify their qualifications, so as to steal the bank card information and password in the mobile phone, and intercept short messages to transfer the amount in the card.

  In addition, a lot of information can’t be seen on the mobile phone, not only scanning the payment code, but also scanning other types of QR codes with caution. For the QR code recommended by strangers, or the QR code of unknown origin, we need to be more vigilant.

  Yu Kui, a network security expert, opened a website reported by a user. The screen displayed on the computer is very strange. When it is switched to the mobile phone browsing mode, this page happens to be the e-commerce platform page we usually see on the mobile phone. But this is actually a phishing website.

  Yu Kui said: "Like this kind of website, the things you buy and the payment vouchers you receive are often irrelevant to the items you buy. For example, in this case, it is obvious that women’s clothing is purchased, but the description of the goods collected says ‘ Telephone recharge ’ 。”

  Experts reminded that information notices, running lists and transfer vouchers of such successful transfers, including Alipay, WeChat and major banks, may be forged by fraudsters with software.

  In our daily life, we should not randomly scan the QR code of strangers or click on the links of unknown websites. If you really meet a friend who needs help, when it comes to transfer money, you must also verify the identity of the other party, such as talking on the phone, and then make the transfer operation after careful confirmation. (Text/Dong Shuyun)

The supreme leader of "technology fans"

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  On August 28th, the Supreme Leader gave important instructions to the inaugural meeting of China Aviation Engine Group Corporation. He pointed out: "I hope you will bear in mind your mission and responsibilities, adhere to the supremacy of national interests, adhere to the deep integration of military and civilian development, adhere to the innovation-driven strategy, boldly innovate, be determined to reform, be down-to-earth, bravely climb the peak, accelerate the independent research and development, manufacturing and production of aviation engines and gas turbines, and make unremitting efforts to build China into an aviation power."

  Why is the supreme leader so concerned about this company? In fact, his concern for scientific and technological development and independent innovation is consistent.

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  When the Supreme Leader was young, he spent seven years in Liangjiahe, Shaanxi Province, living in caves and sleeping on heatable adobe sleeping platform. He also went to Sichuan to learn Buddhist scriptures at his own expense and returned to the village to build the first biogas digester in Shaanxi, which solved the difficulties of villagers in cooking and lighting. Later, he spent his undergraduate time in the major of basic organic synthesis in Tsinghua University Chemical Engineering Department, which can be said to be a veritable "science and technology fan".

  Since the supreme leader became the general secretary, he has been very concerned about the development and innovation of science and technology. Whether in China or abroad, he often personally experiences and tries all kinds of high-tech and advanced manufacturing products, understands their principles and development, and encourages Chinese scientific and technological workers to scale new heights. Today, the micro-platform of Party Construction Network takes you to take stock of these classic moments.

  Science and technology is a sharp weapon for the country, which depends on it to be strong, enterprises to win, and people’s lives to be good. China is strong, China people’s lives are better, and we must have strong science and technology.

  — — On May 30, 2016, the supreme leader pointed out at the National Science and Technology Innovation Conference, the Academician Conference of the two academies, and the Ninth National Congress of the China Association for Science and Technology

  In the face of increasingly fierce international competition, we must put innovation at the core of the overall development of the country.

  — — On April 26, 2016, the Supreme Leader pointed out at the symposium of intellectuals, model workers and youth representatives hosted by Hefei, Anhui Province

  Boarding the Snow Dragon Antarctic scientific research ship

  On November 18th, 2014, the Supreme Leader who was visiting Hobart, the capital of Tasmania, went to the dock and boarded the China "Snow Dragon".

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  The Supreme Leader visited the photo exhibition of the 30th anniversary of China’s polar expedition on the "Snow Dragon", wishing the crew and scientific research personnel all the best and a triumphant victory.

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  Xue Long, the third-generation polar icebreaker and scientific research ship in China, was built by Ukrainian Hellson Shipyard on March 25th, 1993 as a Vitus Bering-class icebreaker. China was imported from Ukraine in 1993 and transformed according to the needs of China. It is the largest polar research ship in China and the only ship in China that can break the ice in the polar regions. Snow Dragon Boat is cold-resistant, and can continuously break through 1.2m thick ice layer (including 0.2m snow) at a speed of 1.5 knots.

  Encourage research and development of domestic large aircraft.

  On May 23rd, 2014, during the inspection tour in Shanghai, the Supreme Leader inspected the prototype cab of C919 large passenger plane in China Commercial Aircraft Design and Development Center to learn about the speedometer, altimeter, track map and other related instruments and meters.

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  The Supreme Leader said: "If we want to be a strong country, we must develop the equipment manufacturing industry and the large aircraft to play a leading and symbolic role."

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  C919 large passenger aircraft is the first trunk civil aircraft developed in accordance with the latest international airworthiness standards in China, with 158 basic mixed-stage layouts and a standard range of 4,075 kilometers, with completely independent intellectual property rights. On November 2, 2015, the first aircraft of C919 large passenger plane was officially rolled off the assembly line in Pudong base, a newly-built assembly manufacturing center of China Commercial Aircraft Corporation.

  Understand Boeing 787 aircraft

  On September 23, 2015, during the Supreme Leader’s visit to the United States, he boarded a Boeing 787 plane to be delivered to Xiamen Airlines in China, and had a cordial exchange with employees in the cockpit, asking with great interest about aviation energy-saving and emission reduction measures and understanding the future aircraft design concept.

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  Boeing 787, also known as "Dreamliner", is the first medium-sized passenger plane with 228 seats in aviation history. First-class seats cost more than one million yuan.

  Experience self-owned brand cars

  On May 24th, 2014, the Supreme Leader inspected the technical center of SAIC and listened to the introduction before the Roewe 950 prototype.

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  The Supreme Leader emphasized that the development of new energy vehicles is the only way for China to move from a big automobile country to a strong automobile country. I heard that Roewe 950 is a mid-to-high-end self-owned brand car. He asked about the car’s displacement and price. "Let me sit down." He bent down and sat in to experience it.

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  Later, the Roewe 950 became the exclusive car for the distinguished guests from all countries at the 2014 APEC Leaders Summit.

  Encourage technological innovation of electric vehicles.

  On April 26th, 2016, when the Supreme Leader visited Hefei, he took the JAC iEV6S pure electric vehicle with great interest.

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  The supreme leader enjoined enterprises not only to develop products, not only to have advanced indicators, but also to pay attention to product quality, and to increase the promotion in the market to form market competitiveness. He was very happy to hear that the technical indicators of this electric car have reached the leading level of similar cars in China.

  Boarding the first car of the EMU

  On July 17, 2015, the Supreme Leader visited Changchun City. In China CRRC Changchun Railway Passenger Car Co., Ltd., I inspected the assembly line of high-speed EMUs and boarded the assembled high-speed EMUs.

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  Changke Co., Ltd. is the largest R&D, manufacturing, overhaul and export base of railway passenger cars in China, and the cradle of China’s subway and EMU. The produced rail passenger car products have covered more than a dozen countries and regions around the world, and the core technology of high-speed rail independently developed ranks among the top in the world, becoming a "golden business card" made in China.

  The Supreme Leader said that the high-speed train reflects the level of China’s equipment manufacturing industry, and it is also a hot commodity in the construction of "going out" and "Belt and Road", and it is a beautiful business card. It is hoped that the construction of high-speed rail will make persistent efforts, be driven by innovation, continue to lead and bravely climb the peak, so as to drive the whole equipment manufacturing industry to form a situation of catching up with learning and helping others.

  Walk into the main control room of shield machine

  On May 10, 2014, the Supreme Leader visited Henan, boarded an 85-meter-long shield machine assembly platform in the shield assembly workshop of China Railway Engineering Equipment Group Co., Ltd., walked into the main control room and asked about the operation of the shield machine.

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  The supreme leader pointed out that the equipment manufacturing industry is the backbone of a country’s manufacturing industry. At present, there are still many shortcomings in China’s equipment manufacturing industry. It is necessary to increase investment, strengthen research and development, accelerate development, strive to occupy the commanding heights of the world, and control the right to speak in technology, so as to make China a modern equipment manufacturing country.

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  Shield machine, full name of shield tunnel boring machine, is a kind of special engineering machinery for tunnel excavation, which is widely used in subway, railway, highway, municipal, hydropower and other tunnel projects. In April 2008, the shield machine "China Railway No.1" independently developed and designed by China rolled off the production line in Xinxiang, Henan Province, filling a major gap in the field of composite shield manufacturing in China. At present, in the domestic market, China Railway Shield has become the representative of China equipment, and "foreign brands" have gradually withdrawn from the China market.

  The latest trend: experience the balance car

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  On December 16th, 2015, the Supreme Leader inspected the "Light of the Internet" Expo in Wuzhen, Zhejiang Province, and personally experienced the Xiaomi No.9 balance car. Balance car is a new means of transportation at present, which has two kinds: single-wheel and double-wheel, and mainly controls the direction by feet.

  The most grounded gas: board the automatic rice transplanter

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  On May 24th, 2016, the Supreme Leader came to Jiucheng Rice Planting Cooperative in Fuyuan City, Heilongjiang Province and boarded an automatic rice transplanter.

The series of movies "The Digger" ended perfectly, and the viewing data was overwhelming.


Special feature of 1905 film network "To explore the adventure of Silk Road, red blood is the most legendary." Sponsored by Longpan No.1 Lubricating Oil, the series of movies produced by the movie channel officially closed recently!

Based on Zhang Qian’s mission to the Western Regions in the Western Han Dynasty, the film "The Hollow Man" made an artistic and story-telling adaptation of his "journey of hollowing out", created five masterpieces with ingenuity, carried forward the pioneering spirit of the Chinese nation, and praised the "Belt and Road Initiative".


 Layout of Spring Festival files

The total number of viewers of "The Digger" is as high as 224 million.

From February 18th to 22nd, this series of movies was broadcast continuously on the movie channel at 18:30 for five days, and the ratings were all the way to Changhong, ranking first and second in the same period with the scores of 1.153%, 0.939%, 0.977%, 0.916% and 0.879%. In addition, its five-day average market share reached 5.212%, which also took the lead. Among them, "Call of Duty" is the most popular one among the five films, occupying the top spot with 1.153% ratings, and its market share has reached 5.824%.

Compared with the nearly 160 million people who watched the Spring Festival movie in this year’s extremely popular cinema, the series of movies entitled "The Caveman" also gained 224 million people. In the five consecutive days of this series, the average market share of movie channels has been leading all the way in Shangxing Channel, far exceeding the second place, and the "2021 Spring Festival box office miracle" has been replicated on TV.


Platform+enterprise

Create high-end national brands

In the more than seven years since the major cooperation initiative of "Belt and Road" was put forward, many China enterprises have successfully gone to the world by taking advantage of the east wind of "Belt and Road". Longpan lubricating oil is a good example. Its high-standard automobile maintenance products not only firmly occupy the domestic high-end automobile maintenance market, but also are exported to 17 countries and regions around the world. Longpan people have always been adhering to the spirit of Zhang Qian, the hero of the movie "The Chopper", making "Made in China" synonymous with quality products on the world stage. The series of movies entitled "The Hole-digger" was sponsored and broadcast by Longpan Lubricating Oil. Super-high ratings and ingenious products complement each other, making the platform value and corporate image shine.

The excellent performance of the series "The Hollow-digger" has established a good reputation for the films produced by the channel. I believe that in the future, the film channel will create more films that convey history and culture and are popular with the audience. Let’s look forward to it together!


[See you at 8: 00] The official intervened in the investigation. The 22-year-old girl stayed up late and worked overtime.

  Cctv newsAt 8 o’clock every day, CCTV will sort out the big and small things that happened around us within 24 hours.

In the first half of the year, the total social logistics in China was about 160 trillion yuan.

The total mileage of rural roads in China has increased by 900,000 kilometers in ten years.

Ministry of Education: Support Sino-foreign cooperation in running schools to alleviate the difficulties of students studying abroad under the epidemic situation.

Ministry of Transport: The upper limit of the proportion of the main platform of the network car is between 18% and 30%.

China Radio and Television’s 5G network started the second batch of commercial trials in nine provinces.

As of June this year, there were 605,000 lawyers in China.

Beijing provident fund deposit ceiling is raised, with a maximum monthly payment of 7652 yuan.

U.S. GDP in the second quarter fell by 0.9% at an annual rate.

South Korea’s population has experienced negative growth for the first time since the founding of the People’s Republic of China.

Last week, there were more than 969,000 confirmed cases of COVID-19 in Japan, the highest in the world.

Abra province, the earthquake-stricken area in the Philippines, declared a state of disaster.

Russian National Space Corporation: Withdraw from the International Space Station project after 2024.

A rollover accident occurred in Nicaragua, resulting in 16 deaths and 47 injuries.

At the beginning of the year, Tonga volcano erupted or aggravated global warming: injecting hundreds of billions of kilograms of water into the atmosphere.

Hangzhou Market Supervision Bureau talked about the US Mission and Hungry Platform on issues such as vicious competition at low prices.

Can’t the "second uncle" disability certificate be done? Local response: He was given a disability certificate around 2009.

Witnesses of the accident of 1 death and 28 injuries in Wuyang, Henan Province: The driver of the accident behaved abnormally after getting off the bus and swore at the people around him.

During the concert in Hong Kong Red Pavilion, the stage screen collapsed and two people were injured.

The 22-year-old girl stayed up late to work overtime and died suddenly. Hangzhou Binjiang Human Resources and Social Security Bureau intervened in the investigation and verification. The family said that overtime was a loan for returning home, and the lawyer said that the work-related injury was controversial.

A criminal in Chongqing was executed: in order to please the female anchor with money, he killed his 10-year-old son to defraud insurance and compensation.

Official notification of pungent smell in Tianjin Binhai New Area: it was produced by live-fire throwing training of the Armed Police Force.

For the prevention and control of kala-azar, a document "No dog keeping for three years" was issued? Jingxing mining area: Suspended.

Toppling of amusement facilities in one place in Shaanxi: 1 person was fractured, and 14 children were diagnosed as normal.

Grandma’s critically ill woman was asked to prove that she was a grandmother, and the street office: the company involved apologized.

The maternal umbilical cord suddenly falls, and the nurse kneels on the bed for 9 minutes to lift the fetal head.

It is necessary and urgent to further optimize the holiday time distribution pattern. Responding to people’s expectations, actively and steadily promoting reform and optimization, and doing good things well will surely stimulate the endogenous motivation of tourism development and inject inexhaustible kinetic energy into high-quality economic and social development.

— — People’s Daily Online commented on "Making the time distribution pattern of legal holidays more popular"

After a heavy rain, the Hall of Prayer for the New Year in Beijing Tiantan Park forms a perfect balance with the reflection in the water, just like the mirror of the sky.

Time-lapse photography captures the beautiful night sky in New Zealand, and the vortex star is super cool.

On July 28th, Peking University’s official WeChat WeChat official account published the article "Resignation of French tenure, he joined Peking University! Introduction: This spring, the paper "Geometrical Bogomolov Convention in Arbitrary Characteristics" jointly written by Professor Xie Junyi and Yuan Xinyi of Beijing Center for International Mathematics Research of Peking University was published in the world’s top mathematical journal Inventiones mathematicae, which attracted wide attention at home and abroad. According to The Paper, after resigning from French tenure to join Peking University, Xie Junyi, a young mathematician, has published articles in international top journals, showing his strong scientific research ability.

Editor in charge: Dai Mengmeng and Luo Meng

Editor: Lin Tao Cao Zhen

Fighting back, Japanese warplanes fired jamming bombs at our military aircraft to block the way? It turned out to be bitten by my fighter plane.

  CCTV News:On the evening of December 10th, our Ministry of National Defense released a rare news to the outside world. Two F-15 fighter planes of the Japanese Self-Defense Force interfered with the Chinese aircraft at close range and fired jamming bombs, endangering the safety of the Chinese aircraft and personnel.

  △ On December 10th, at the 2016 Aviation Festival (Open Day) held at Naha Base in Ryukyu, two sub-F-15J fighters suddenly took off with live ammunition in the morning when there was no air show, and then four batches of eight F-15J fighters took off in an emergency, during which an E-2C early warning aircraft numbered 34-3452 took off.

  Ministry of National Defense: Seriously concerned that Japanese planes interfere with normal training in China.

  Yang Yujun, spokesman of the Ministry of National Defense, said yesterday that on the morning of December 10th, China Air Force planes went to the western Pacific for routine offshore training via Miyako Strait airspace, and the Japanese Self-Defense Force dispatched a batch of two F-15 fighter planes to jam the Chinese aircraft at close range and fired jamming bombs, endangering the safety of Chinese aircraft and personnel. Chinese pilots immediately took necessary countermeasures and continued to carry out relevant training.

  Miyako Strait is recognized as an international waterway, and the China Air Force’s offshore training is a routine arrangement in the annual plan, which is not aimed at any specific country or target and conforms to relevant international laws and practices.

  The behavior of Japanese military aircraft is dangerous and unprofessional, which undermines the freedom of navigation and overflight given by international law. China expressed serious concern about this and made solemn representations.

  It should be pointed out that in recent years, the repeated interference activities of Japanese ships and aircraft can easily lead to misunderstanding and misjudgment, and lead to air-sea friction and even conflict. We urge Japan to proceed from maintaining regional stability and the overall situation of Sino-Japanese relations and take effective measures to prevent the occurrence of sea and air security problems.

  Expert: the launch of jamming bombs shows that Japan is in a passive state and has been bitten by our fighters.

  Fu Sentinel, an air force expert, said that it was obvious that the Japanese Air Self-Defense Force interfered with me at close range when I was conducting normal training on the international waterway, which caused interference to my formation. In this case, our pilots took maneuvers and occupied a favorable position. "The launch of the jamming bomb shows that the Japanese F-15 is in a passive state and was bitten by our fighter plane and forced to launch the jamming bomb to escape."

  Fu Sentinel introduced that jamming bombs are used to protect themselves. There are two kinds of general jamming bombs: one is infrared jamming bomb, which is used to trick the enemy’s infrared guided weapons from the real target; One is chaff jamming bomb, which is used to jam radar guidance.

  This is also the second time this year that close air interference has occurred between Chinese and Japanese fighters. On June 17 this year, two Soviet armies of China — 30 fighters routinely cruise in the East China Sea air defense identification zone. Two F&mdash per day; The 15 fighter planes approached the provocation at high speed and even turned on the fire control radar to illuminate me. Our military plane responded decisively, taking tactical maneuvers and other measures, and the Japanese plane escaped after dropping infrared jamming bombs.

  After the incident, the Japanese side boasted that "China’s military aircraft began to cooperate with the actions at sea" and took "extremely provocative actions". For this reason, Japanese warplanes adopted self-defense devices and fired interfering thermal flares.

  Fu Sentinel, an air force expert, said that the act of turning on the fire control radar was worse and the provocation was more serious. In this case, I reacted quickly, maneuvered and suppressed the Japanese fighter plane, forcing it to launch jamming bombs. "This also shows that China pilots have the initiative in the confrontation. First of all, the aircraft performance of both Su -30 and J -11 is higher than that of F-15. In addition, the technical level of China pilots is higher than that of Japanese pilots, so that they can have an advantage in close-range bonding. "

  △ The Japanese F-15 fighter plane shot by Japanese netizens hangs the bomb and takes off to intercept our fighter plane.

  Expert: Japan knowingly commits a crime.

  Shi Liang, a researcher at the South China Sea Research Collaborative Innovation Center, said that Miyako Strait is a sea passage between Okinawa, the main island of Ryukyu Islands, and Miyakojima. The strait is very wide, twice as wide as the Taiwan Province Strait. Legally speaking, Miyako Strait is a non-territorial sea strait. According to the provisions of the 1982 United Nations Convention on the Law of the Sea, ships and aircraft from all countries, including military aircraft, enjoy freedom of navigation and overflight in Miyako Strait. Therefore, China’s military aircraft crossing the Miyako Strait is completely legal from the perspective of international law, and the interference of Japanese military aircraft has seriously hindered the freedom of navigation of the international community, including China.

  △ Our military fighters went out for training in the western Pacific Ocean (data map)

  "It is worth noting that China has always been open and transparent about military aircraft crossing the Miyako Strait to conduct offshore training in the western Pacific Ocean." Shi Liang said that at the regular press conference of the Ministry of National Defense last month, in response to media questions about the training of PLA Air Force military aircraft flying over bashi channel and Miyako Strait, Yang Yujun, spokesman of the Ministry of National Defense, said that the training is a routine arrangement in the annual plan of the China Army, and such training will continue to be organized in the future. Therefore, of course, the Japanese side knows that China’s military aircraft will carry out routine training, and it does not rule out that the Japanese side has been guarding and monitoring the airspace of the relevant sea areas, waiting for an opportunity to interfere with the normal training of Chinese ships and aircraft. This knowingly behavior has deepened the Japanese malice.

  For a long time, Japan has been tracking and monitoring our ships and aircraft in the sea and airspace near the Diaoyu Islands and in the international waterways entering and leaving the Western Pacific, and has actively publicized false news and provoked public opinion to render the China threat theory. This time, China uncharacteristically took the initiative to release news to the outside world, aiming at taking the initiative in the Sino-Japanese air and sea friction incident, preempting and clarifying the facts, instead of repeatedly responding passively.

Tsinghua University psychological assistance hotline adds a special psychological line for teenagers: you can confide anonymously to strangers.

In January 2020, the Department of Psychology of Tsinghua University Institute of Social Sciences opened an emergency psychological assistance hotline for the whole society. Peng Kaiping, dean of Tsinghua University Institute of Social Sciences and head of the psychology department, told the reporter of Zhongqingbao. com that, unexpectedly, a large proportion of users were teenagers.
Tsinghua University psychological assistance hotline was initially opened for emergency psychological assistance for different groups of people. After June, with the normalization of epidemic prevention and control in COVID-19, a normalized psychological assistance hotline was opened. Judging from the proportion of people who use the hotline, the most are teenagers and educators, which means that the psychological problems caused by the epidemic are largely reflected in children. At the same time, adolescent psychological problems brought by adolescence also need to be paid more attention.
Peng Kaiping believes that there are three main sources of psychological problems of teenagers in China: physical troubles caused by sexual maturity, intergenerational relations with parents, and academic pressure-schools, parents and society pay too much attention to academic performance and keep up with the joneses, abnormal involution and competitive consciousness have caused extra psychological harm to teenagers in China.
In view of the above reasons, the Department of Psychology of Tsinghua University Academy of Social Sciences, together with Beijing Happiness Public Welfare Foundation, decided to set up another psychological hotline for teenagers (the telephone number is 4000-100-525 and then dial 2) to help China teenagers successfully overcome their psychological troubles during adolescence.
After the normalization of epidemic prevention and control, the psychological problems of teenagers are more emotional problems related to personality.
An adolescent girl whose parents are not around wants to end her life because she is often scolded by her grandfather. Before committing suicide, she remembered the psychological hotline left by her teacher …
A junior high school student who dropped out of school due to illness, because he felt lonely for a long time, called the hotline regularly every week to seek warmth …
Zhang Yingjun, supervisor of the psychological assistance hotline of the Department of Psychology of Tsinghua University and teacher of the Student Psychological Counseling and Service Center of Beijing Normal University, told the reporter that the youth psychological hotline was officially opened on January 25 this year. It has been used well for two months and receives more than 20 calls every day.
Zhang Yingjun said that the most common psychological problems encountered by teenagers in the psychological assistance hotline are emotional problems, but during the outbreak of COVID-19 and after the normalization of the epidemic, the focus is different-during the outbreak of the epidemic, anxiety related to stress is prominent; After the normalization of the epidemic, the emotional problems related to personal personality are more prominent.
For example, Zhang Yingjun said that the common psychological problems of teenagers during the outbreak mainly include: stress reaction caused by the epidemic, traumatic reaction (such as fear and anxiety) caused by teenagers’ feeling of life threat due to insufficient understanding of the epidemic in the early stage; Family of origin problem, an intergenerational relationship problem caused by being isolated at home and living with parents or elders under the same roof for a long time; There are also some loneliness caused by being unable to stay with family members or without good social support; Or adaptation problems caused by changes in life such as school suspension.
After the normalization of the epidemic, the psychological problems reflected by teenagers are more related to personality traits or long-term mental health problems, which mainly include: the tendency of personal behavior, such as the way of getting along with others and the way of doing things, which leads to conflicts or bad relations with classmates, teachers and parents; Chronic depression; Persistent self-harm behavior; Long-term poor academic performance or loss of sense of accomplishment and value; There are also some adaptation problems after returning to school, such as the decline of academic performance. Of course, there are some extreme situations, such as a call for help in case of sexual assault or physical attack.
Children’s problems are generally parents’ problems.
"The emotional stability of adolescent boys and girls is relatively poor, and it is easy to cause excessive behavior because of emotional instability, which is the characteristic of this age group in adolescence." Zhang Yingjun said.
"An efficient way to help teenagers with emotional problems is to start with their family system." Zhang Yingjun said, "Generally speaking, the problems presented by children reflect the problems of the family system. More directly, it is the problem of parents. So if parents call to reflect their children’s problems, to some extent, it is easier to solve, because parents are relatively more powerful in promoting changes in the family system. Of course, if the teenager calls himself, we can also help him. On the one hand, we can appease him, sympathize with him and teach him to cope with the current situation. On the other hand, we can inspire him to do something to promote changes in the family system. "
When parents call, the operator will first deal with parents’ anxiety and irritability, and then introduce the psychological characteristics of adolescent children to parents when their emotions calm down, so that parents can understand that adolescent children need independent space, the right to choose independently and hope to be respected, and parents can no longer treat them like children. After parents understand the psychological characteristics of adolescent children, they will help them establish an effective mode of communication with teenagers to avoid violent behavior.
After calming emotions, help children find self-worth, controllability and social network support.
When receiving a case of teenagers’ emotional excitement and excessive behavior, the first thing the operator should do is to appease the teenagers’ emotions.
After receiving the call for help from the girl who wanted to commit suicide mentioned above, the operator listened attentively to her talk. After learning about the relationship and contradiction between her and her family, the operator helped her sort out her living conditions and let her see that her grandfather’s discipline was to fulfill her parents’ entrustment, which also had positive significance behind. She could ask her parents to communicate in the middle, thus establishing a positive connection with her family. The operator also reminded her that when she was in a bad mood, she could find a good friend to spit and talk. At the same time, the operator also told her, "It is definitely wrong to hit people. Grandpa has a bad temper, so he should be clever. When Grandpa is angry, stay away from him to avoid getting hurt."
Soothing teenagers’ emotions, helping them find self-confidence and self-worth, helping them find things controllable and social network support-these are the main functions of operators. Many of the hotline operators are trained students from the Department of Psychology of Tsinghua University, and many of them are selected and trained professionals. They know communication skills and will adopt psychological methods to provide help and support to those who ask for help. But in fact, more often, their more important role is to play a "listener" and "companion".
"Real psychological counseling is actually to provide you with an opportunity to talk, a bright light in the dark and a warmth in the glacier." Peng Kaiping said.
Zhongqingbao Zhongqingwang reporter Xia Wei Source: China Youth Daily (10th edition, April 20, 2021)
(Source: China Youth Daily)
Reporting/feedback

With the integration of science and technology and culture, Shanghai Natural Museum has changed its flow into "reservation"

  The mystery of origin, the long river of life, the way of evolution, the exploration of the earth, and the ecological Vientiane … … More than 11,000 specimen models from seven continents are displayed in dozens of exhibition areas of Shanghai Natural Museum (Shanghai Science and Technology Museum Branch). Since its opening five years ago, the new museum has held 90,000 educational activities with an audience of 1.52 million, with an average annual passenger flow of more than 2 million. It is one of the most popular natural museums in China.

  In the era of the fourth industrial revolution, a digital city is rapidly forming. Wang Xiaoming, director of Shanghai Science and Technology Museum, said that the future development of the venue should be closely integrated with the three keys of big data, sharing and high quality. In the cross-border integration, the knowledge system of the venue should be reconstructed with digital technology, namely, education is being reconstructed, collections are being reborn, research is being reshaped and history is being reproduced. Venues should meet the new development stage with new ideas, new measures, new breakthroughs and new achievements. Seeking the integration of science and technology and culture, and innovating and transforming in exhibition education and academic research, Shanghai Natural Museum has explored a new way for the development of popular science venues in the digital age.

  Modern technology empowers "historical reappearance" and "collection rebirth"

  Strolling in the Shanghai Museum of Natural History will not only yield a visual feast, but also generate multiple thoughts. Migration, Pursuit and Feeding … … African elephants, lions, giraffes and antelopes vividly reproduce the vibrant African prairie in a 1300-square-meter step-by-step restoration scene. Ultra-clear dynamic images combined with classic hand-painted background paintings tell the story of Yuan Ye, Africa, from dry season to rainy season, from dawn to dusk, which is tragic and warm. "Augmented Reality" technology enables the audience to watch the "resurrection" of Mamen Xilong and Fengshen Pterosaur with their smart phones when they are near the exhibition area, and appreciate their strange pictures "moving" on the mobile terminal. The three extreme environments, the Antarctic, the Arctic and the Qinghai-Tibet Plateau, are displayed in the same space in the museum. Animals distributed at different altitudes in the Qinling Mountains are vivid on the corresponding branches … …

  As for the "elaborate layout" of the museum, Wang Xiaoming is a few treasures. He introduced that it took about eight years before and after the layout planning of the museum. It is one of the important directions of the museum’s continuous reform to bring immersive experience to the audience by using digital technology, and systematically displaying the species of different time and space in the same area will bring intuitive comparison to the audience, which will generate problems and promote the solution of problems. This is a concrete embodiment of the educational process. Wang Xiaoming emphasized: "Every inch of space in the museum should be a space for questioning." Sharks have dominated the ocean for 400 million years, but now they are struggling to survive. What can we do for them? "Giant salamander" is the largest amphibian in the world. It is named because it cries like a doll. Do you know its real name? Small problems like this can be seen everywhere in the Shanghai Museum of Natural History. Museums don’t convey knowledge to visitors in a boring way. Such blank space and questions bring the audience space for thinking.

  "Relying on digital technology, science and art should be linked in museums. All layout and planning are based on ingenious ideas, which is not only a unique manifestation of the original concepts and models of each museum, but also gives the audience different dimensions of thinking." Wang Xiaoming said.

  Integrating Cross-border and Constructing Popular Science Education Cluster

  It is not confined to the space of the museum. The Shanghai Museum of Natural History also uses games, movies, popular science forums and other modes to build a bridge between knowledge resources and the general public, and is committed to bringing together the originally separated educational space and audience groups, which not only changes the "flow" into "reserve", but also further extends the educational significance of the museum.

  It is reported that Shanghai Natural Museum and Polk City jointly developed a popular science game — — "jigsaw puzzle bird-hunting tour" This game selects bird photography works from 21 countries, adopts creative production of digital culture, presents bird popular science knowledge in a gamification way by means of puzzles, knowledge contests and stories, and combines fun with bird popular science knowledge, thus achieving the effect of scientific communication by using fragmented time. The new popular science media product "Fingertip MuseuM" jointly produced by the Documentary Center of Shanghai Radio and Television Station and Shanghai Natural Museum allows viewers to find it on WeChat WeChat official account, Video No.,Tik Tok and other platforms with just a click of their mobile phones, and simultaneously open the "Cloud Visit Museum". In addition, the popular science films jointly produced by Shanghai Natural Museum and SMG are also continuously exported, and have received good response in many countries along the Belt and Road Initiative. Wang Xiaoming said that the meaning of films and games lies in breaking the specific time and space scenes of learning, overthrowing the barriers of school education and museum education, and conveying the concept of lifelong learning.

  In addition to the transmission of popular science games and works, in order to promote the exchange of museum resources around the world and revitalize the popular science resources in the Yangtze River Delta, in 2018, eight popular science venues in Jiangsu, Zhejiang, Shanghai and Anhui initiated and established the "Yangtze River Delta Popular Science Venue Alliance". Wang Xiaoming said that this alliance means the sharing of human resources and expert resources, and the systematic integration of popular science resources will also bring richer knowledge dissemination to the audience. At the same time, Shanghai’s high-quality popular science resources are gradually radiating to the western region. In October, 2020, Shanghai Science and Technology Museum, together with Xizang Natural History Museum and Xinjiang Science and Technology Museum, jointly held the series of "Going into the West" of Shanghai Popular Science Forum and the first broadcast lecture in Shanghai, Tibet and Xinjiang, which once again successfully transported popular science lectures to the western region and made contributions to improving the scientific literacy of young people in Xizang and Xinjiang.

  Wang Xiaoming emphasized that the public welfare of the museum has always been in a priority position, and the first function of the museum is education. In the digital transformation of the city, the museum should not lag behind. In the future, in the museum, we should rely on AI, digitalization and other technologies to make "history reappear" and "collections reborn", so that the audience can gain new knowledge and start thinking in the immersive experience and exquisite layout; Outside the museum, it is necessary to "open the roof of the museum", reconstruct the inherent education system, truly share resources, and make the dissemination of knowledge more fair, which coincides with the theme of the 2021 International Museum Day "The Future of Museums: Restoration and Reconstruction".