分类归档 zudao

Less than two months before the World Cup, China women’s football team entered a critical period of preparation, adopting stage assembly and warm-up matches. The rest of the time, international players need to maintain their status in their respective clubs, especially those who study abroad. Being able to play is the prerequisite for getting the national team’s call-up, otherwise they can’t guarantee their status. Shoupeng Wang and Tang Jiali are examples. Their long-term absence from club games led to poor performance, which was once abandoned by Shui Qingxia. With the recovery of European and American leagues and the opening of the women’s super league, international players.

At this stage, among the international players studying abroad, Zhang Linyan and Shen Menglu have played more brilliantly, especially the former, who scored goals continuously. After the first goal in 2023 in the last round, this round sent assists again to help the team win in a row. In the final battle of Swiss women’s super regular season, Cao Meng women’s football team played against Berne young women’s football team at home. The latter scored 27 points with 8 wins, 3 draws and 6 losses. Because it was 4 points ahead of Basel women’s football team, it locked in the fifth place at least and advanced to the playoffs in advance. The pressure of being a guest in this field was limited, as was Cao Meng women’s football team, which was more than one victory behind Zurich women’s football team and locked in the third place in the regular season in advance.

Therefore, both sides of the game were more relaxed. Zhang Linyan, who was a substitute in the last round of rotation, returned to the starting lineup. During the game, she was very active in the midfield, while the Cao Meng women’s football team used the home court to constantly put pressure on the young women’s football team. The latter’s defense line was flawed many times, and goals followed. After 90 minutes of competition, the Cao Meng women’s football team scored 8 goals, winning the final match with a disparity of 8-2, which ended the third place.

It is worth mentioning that Zhang Linyan sent an assist again and helped Cao Meng women’s football team to complete the third goal in the 23rd minute. The final record of Cao Meng women’s football team in the regular season is 12 wins, 2 draws, 4 losses and 38 points. According to the Swiss women’s super schedule, the top 8 players will enter the knockout stage, and the Cao Meng women’s football team will also launch an impact on the champion, and the absolute main force Zhang Linyan will also usher in an intensive schedule.

On the one hand, avoid injuries while maintaining the state. After all, the World Cup is approaching, but also the position of the national team. On the other hand, if she can perform phenomenal performance in the knockout stage, then 22-year-old Zhang Linyan is expected to land on a higher stage at the end of the season, and she will go all out to strive for the early realization of the dream of the five major leagues in Europe and present a gift to Qingxia.

"This book, but also from the’ damn’ man", heard the editor talking about this new book about running, Zhan Lujun did have some surprises.

But turn to page 253 and read the title "Run like her" again, and you will understand this sentence of the editor.

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Illustration: Run like her, page 253.

In 1967, Kathrine Switze bravely signed up for the Boston Marathon with her initials "K.V. Switzer".

In the era when women were forbidden to participate in marathons, this name, which made people unable to see the gender, passed the application and got the number plate of "No.261" for her.

But on the day of the race, when Switze had just run 6 kilometers,Jock Semple, the angry race director, suddenly rushed at her to drive her off the track..

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Jock Semple is blocking witze’s game. Figure/ABC News

Fortunately, Switze’s boyfriend and coach were nearby, and they helped her push away Jock Semple, the competition director, so that she could continue the competition.

In the end, Switze finished the race in 4 hours and 20 minutes.She also became the first female marathon runner with a number plate in the world..

Slowly, the rules really began to change. In 1972, women were officially allowed to participate in the Boston Marathon for the first time.

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In 1975, Switze ran his personal best in the Boston Marathon. Figure/ABC News

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In 2017, 70-year-old Switzer finished the Boston Marathon. Figure/The Telegraph

Including the Switzer that appears on page 253,Running Like Her tells the story of dozens of female runners from different periods and countries..

They use their own language to tell their own successes and setbacks, important achievements and great failures, and of course, practical running skills.

Running Like Her is a "memorabilia" of female runners and a record of women’s self-awareness awakening. It is not only a book for female runners, but also a book for more female readers.

World-class female runners tell their own running stories:

Lynn Jennings, the Olympic bronze medalist in 10000 meters, who appeared on page 61, recalled the isolation in the training ground when running with boys;

On page 95, Paula Radcliffe, the marathon champion of the 2005 World Championship, described without reservation how a female runner experienced pregnancy and lactation.

On page 102, Tokyo Marathon champion Shintani Renmei advised all women: It is wrong to lose weight in order to run faster;

Some of them have had nine operations, some are mother runners, some suffer from anxiety, some are dragged off the track, some suffer from discrimination, some have been sexually abused, and some are trapped in family relationships …

However, in the face of illness, pain and doubt, dozens of top female runners in the world never flinched, but chose to persist for another second and take another step. With sweat and tears, love and honor, they give sincere suggestions and advice on activating life with running.

Wisdom of female runners, four keys to safety and efficiency:

Wang Liping, the Olympic champion, wrote when recommending this book, "The significance of sports is far more than a run, a yoga class, a climb and a hike, but lies in the feeling, harvest and energy in the process of sports."

In the situation of legendary female runners, there are how to cooperate with men, how to get help from the team and people around them, how to eat properly, how to sleep well, how to drive away psychological shadows, how to explore their own advantages, how to surpass themselves … and how to find themselves through exercise.

As a professional running book, Running Like Her systematically introduces the suggestions of top skeletal experts, nutritionists and sports psychologists, and gives four keys for female runners to exercise safely and efficiently, so as to help more people successfully cope with the unique physical and psychological challenges and activate their potential.

Read this book and talk to outstanding female runners around the world in the past few decades. They will answer you: How did she do it?

● The U.S. team is a 5000m and 10000m athlete in two Olympic Games, 6 American record holders and 28 American road and track and field champions.

Personal professional record: half marathon: 1 hour, 07 minutes and 25 seconds; Marathon: 2 hours, 26 minutes and 00 seconds.

Author: SaPull, siwastelandspecialInside (below)

● Head coach of men’s and women’s cross-country race at Grand Canyon University. American middle and long-distance runners have represented the United States in the junior and senior competitions of the IAAF World Cross-country Championships and won the championship/army in the National University Games of the United States for four times.

Personal professional record:3000 meters: 8 minutes and 57 seconds; 5000 meters: 15 minutes and 08 seconds; 10,000m: 31 minutes and 57 seconds.

We know these successful women, who once fought side by side with them, and now we can ask them to share their stories as precious wealth for other female runners.

After running between the cactus and the boulder in Scottsdale, we happily agreed on a goal: we should write a book.

All you need is the right method and successful experience. You can find all these contents in this book, including practical information provided by top experts in various sports fields and interviews with many successful female runners who can inspire us.

Illustration: Gu Ailing’s speech on women and sports at the age of 12.

Illustration: It was not until the Tokyo Olympic Games two years ago that the women’s marathon award ceremony appeared for the first time in the closing ceremony-until that day, it was allowed to be held together with the men’s marathon award ceremony.

In the dialogue with experts, there are unique physiological problems that women must face, especially those related to hormone balance, as well as psychological and mental health problems that many athletes must deal with.

Over the years, we have learned a lot. We hope that more girls can understand the unique problems we face in this sport, learn how to deal with them, and then keep running.

-Molly hedl, Sarah Slattery

Nine new books! There are at least three absolute best books of the year!

//Zhanlu Culture//

Coevolution with the smartest people!

As the true core of Manchester City, the B-seat has a great position and role in the midfield. Guashuai has been forbearing not to let B go, and he also understands his role in the team. However, the Manchester City true nuclear continued to make trouble this season, which made Guashuai feel that the twisted melon is not sweet. In the interview, he also said: "If a player wants to play in another club, he won’t really keep on letting go, and he will respect the player’s ideas." Therefore, if Barcelona send an offer that is in line with the psychological price of Manchester City, the B seat can basically leave Manchester City to realize his dream of playing for Barcelona.

The decline of mobile internet traffic dividend is a market consensus, and it has entered the stage of stock game.

As a result, many marketing practitioners have found a problem:

The cost of obtaining customers for enterprises is getting higher and higher, even to the stage of doubling.

The cost of customer acquisition has become the "sword of Damocles" hanging over the heads of marketers.

Harvard Business Review has studied the value retained by users and found that 70% of companies agree that it is cheaper to retain existing users than to regain a user; The CAC (customer acquisition cost) of a new user is more than five times higher than that of keeping an old user; Increasing the user retention rate can increase the profit by 25%~125%.

So, since the acquisition cost of new users is so high, can we give up new users?

Obviously impossible. At present, everyone’s approach is to grasp both new customers and customer retention.

A fiery new way has emerged-refined operation.

Regarding refined operations, some people think that users are diverted from the APP side of products to WeChat official account and WeChat communities; Some people think that it is to send greeting messages to users of offline stores every holiday; Others believe that it is the automatic reach of thousands of people. Whether or not, these practices are the embodiment of refined operation, but not the whole picture.

Refined operation refers to the behavior of combining the data analysis of channels, user behavior and other dimensions with the development stage of the enterprise to carry out targeted operation activities for users in order to achieve operational objectives. This operation goal can be to gain more new users, improve the retention rate of users, improve the conversion rate of core business links, etc., and it is necessary to pay attention to the whole life cycle of customers.

Traditional marketing of enterprises often wastes a lot of resources on invalid customers, and the labor cost and time cost of acquiring customers are getting higher and higher. Now the era of extensive operation and volume marketing has passed, and it has been replaced by refined operation. Studying the life cycle of users is the complete development process from the beginning of contact with products/services to the end of leaving products/services, and implementing different marketing strategies for different stages.

Refined operation requires operators to pay attention to the whole life cycle of customers. The word customer lifecycle management is not unfamiliar to marketers, but there are not many enterprises that really do a good job in customer lifecycle management. There are many reasons, such as unclear division of stage strategies and scenarios, lagging human resources, high operating costs, etc., which may affect the effect of user life cycle management. However, with the development of artificial intelligence and big data technology, marketing has also begun to move towards intelligence and automation. A set of automatic marketing scheme put forward by Wofeng Technology is a good help for enterprises to solve this problem.

Overview of outbound robot application scenarios

On the one hand, the quality of non-advertising leads is uneven, it is difficult to identify the intended customers, and the industry competition is fierce; But on the other hand, advertising in online channels is often accompanied by high advertising costs. How to quickly reach and identify the obtained clues is a good way to ensure that the clues are not lost.

Wofeng technology outbound robot can batch high concurrent outbound calls and automatically complete pre-sales clue filtering. For missed customers, it can automatically call back and reach users efficiently. The outbound robot can intelligently identify customer intentions, automatically judge and mark customer intentions, and improve the efficiency of clue screening. AI algorithm intelligently extracts key information expressed by customers and generates customer portrait labels. Enterprises can conduct differentiated marketing according to the labels and provide decision optimization for operators.

Traditional manual communication and drainage methods are inefficient, ineffective and costly, and it is difficult to reach all customers. The customer label is not clear, and it is difficult to do hierarchical and refined operations.

Enterprises can use the customer database to launch intelligent group calls to public customers, screen high-intention customers to invite them to add, and quickly improve the pass rate of adding powder. Enterprise WeChat powder application is different from a micro-application, which will not appear on the regular "new friends" page, but will be displayed in the notification message of enterprise WeChat. Simply using active powder addition, users can easily ignore it, resulting in low powder addition rate. Combined with AI outbound, users can be informed of the specific entrance to apply through friends, thus improving the powder adding rate.

In the event marketing scenario, the online delivery cost is high, and it is impossible to accurately reach consumers point to point; SMS, Push and other methods are passive and have low opening rate.

1) Accurate customer identification and reach: distinguish registered customers, historical transactions and other customer types, generate customer portraits based on historical consumption information, customer registration information and outbound history, and identify core target customers to accurately push marketing activities.

2) Speech customization: preset multiple sets of standard speech according to common event marketing scenarios, and form a differentiated speech library in opening remarks, brand wake-up words and temptation points (gifts, discounts, coupons, etc.). Match the customer’s portrait accurately, and ensure the transformation effect.

When a customer initiates an order, but has not paid for a long time, or has paid the deposit, but has not paid the final payment, etc., the enterprise can use AI outbound to make a reminder, so that interested customers can pay quickly.

During the promotion period, under the gameplay of deposit inflation, users need to pay deposit+final payment, but the date of final payment is different; Enterprises can call for payment on each user’s last payment day, and attach a page link through SMS, which can greatly improve the efficiency of payment collection.

It is difficult to quantify the work of service personnel, and the efficiency of manual sampling and return visit and manual entry of results is low.

After the sale, the outbound robot can make outbound calls in batches with high concurrency, quickly complete the return visit task, conduct targeted marketing for customer problems in the return visit process, and automatically recall customers who are not connected, ensuring the reach rate and return visit effect. After the return visit, statistical analysis report and public opinion analysis results can be automatically generated according to the call records, which can assist business decision-making and provide reference for the next marketing of enterprises.

Wofeng technology outbound robot runs through the whole life cycle of users from five scenarios: clue screening, private domain drainage, activity notification, order reminder and after-sales service. For enterprises, outbound robots, as intelligent tools, help enterprises to operate, improve user retention rate, reduce costs, improve transformation, and continuously tap the growth value.

It’s the weekend soon! Want to let the children put down the pressure and have a smart feast? Let’s go here. The series of activities of "promising" luminous dream-building plan organized by Jilin Xiaobai Artificial Intelligence Education Research Institute and Jilin Science Popularization Demonstration Base have begun!

Jilin Xiaobai Artificial Intelligence Education Research Institute is committed to the scientific research and achievement transformation of artificial intelligence+industry application, and provides artificial intelligence research and technical service support for the development of intelligent and digital education industry. It has successively opened artificial intelligence small classes, offline AI research activities, AI product popularization and application, youth innovation and technology competitions, and home education lectures. Provide teenagers with a deep understanding of science and technology, lead them to open the door of science and technology, experience the fun of artificial intelligence, feel the charm of science and technology, ignite their dreams of science and technology, enhance their innovative consciousness and creativity, provide parents with wisdom education that keeps pace with the times, and understand the educational priorities in the new era. This is an important bridge linking children and parents, children and technology, helping more families and continuously exporting comprehensive innovative talents for the country.

Exhibition of some previous activities

The artificial intelligence experience hall creates a real-life experience of offline intelligent products, and regularly organizes or undertakes activities and events sponsored by various organizations, so that children can feel the charm of artificial intelligence in an immersive way.

AI research activities-broaden your horizons and enlighten your thinking

Popularization and application of AI products-scientific and technological practice, increasing cognition

Family education seminar-keep pace with the times and take care of your baby easily

This activity, the "promising" luminous dream project, the first phase, technology to the future.

Visit to the Intelligent Experience Hall

The experience hall is divided into the artificial intelligence experience area on the first floor and the technology research and development area on the third floor, where children can broaden their horizons and increase their knowledge, communicate closely with technology giants, understand the installation composition of various electronic hardware, enhance their knowledge of smart products, and explore the mysteries of science and technology with practice.

In the intelligent experience session of the audience, all kinds of robots show off their skills one after another. There are welcoming robots singing songs, Xiaoyao robots dancing with treasures, and painting robots vividly displaying technology, where the globe is suspended to let children deeply feel the scientific truth of opposites attracting, AR somatosensory interactive flipping through books, immersive experience of 3DVR games, and every immersive experience brings children into a different fantasy world.

Intelligent brain-computer experience

This is a cutting-edge technological invention and a special technological experience. Children wear brain rings with "brain-computer chips", link robots to form brain waves, and control robots with consciousness, which can make children feel the shock brought by artificial intelligence in many dimensions and experience the future life in advance.

Artificial intelligence classroom

The small class of artificial intelligence explores the origin and development of artificial intelligence, broadens children’s horizons, improves children’s scientific literacy, gives children a preliminary logical understanding of science and technology, actively mobilizes children’s divergent thinking and imagines future science and technology.

Ability evaluation

Children interact with AI robots, evaluate their abilities in an atmosphere of exploration and fun, and accurately and comprehensively understand their abilities through high-tech means such as brain waves and artificial intelligence.

What are you waiting for? If the dry goods are not full, it will be a big loss! Take your children and dreams to participate in activities while the spring is just right! The number of places is limited, come and make an appointment as soon as possible!

[Appointment process]

Contact customer service one day in advance and sign up for a series of activities of Xiaobai Artificial Intelligence Education and Research Institute in Jilin Province.

Paris Saint-Germain’s exit from the Champions League, not only the French media made a comprehensive analysis, but also the European media summarized the Qataris’ investment in Paris for 10 years.

It is worth comparing that, although the history before the arrival of the gold owners was not brilliant enough, the new owners burned a lot of money and never achieved the Champions League goal (both lost the Champions League final), Manchester City invested by the UAE royal family seems to be able to avoid such a negative definition. Paris in Qatar is regarded as a failure and a joke, while Manchester City has gained more recognition. This may be related to the gold content of the Premier League champions, the football style cultivated by Guardiola, and the fact that Manchester City has no astronomical figures to sign superstars … Manchester City’s Champions League failure is usually more summarized as a competitive failure or Guardiola’s personal tragedy.

Some summaries have the smell of Monday morning quarterback. For example, L ‘Equipe mentioned that many members of the Paris first-team privately predicted that the team would be out of the Champions League early in the first half of the season. The criticism here is the new Sports director Campos of the club. The more people play in Paris this season, the less people there are. Only teenagers are left as substitutes in several important positions, so the dressing room points the finger at Campos. But no one raised a deeper question: Is the subtraction operation of Campos originally the idea of Qataris?

Valdano, an Argentine celebrity, mentioned in a column in Portuguese newspaper The Ball that Bayern Munich has a strong competitive culture. They eliminated Paris after losing lewandowski last summer and Neuer after the World Cup. Even the striker used in these two games was Schubo Mottin (Mane has only recently recovered). Kahn also talked about this in an interview with L ‘Equipe before the second leg, and Bayern’s most important thing is the results in the arena.

On the contrary, Paris Saint-Germain ruled by Qataris is unprecedented in their own history, and it is also rare for French teams in the past. The team is secondary, and people pay attention to just a few stars.

In fact, even the authoritative French media such as L ‘Equipe was largely influenced by the emotions of Qatar. Paris Saint-Germain lazily defeated the middle and lower reaches teams in the league, and sometimes played some tricks that were not in line with the sportsmanship, all of which were not fully criticized.

People are more concerned about superstar stories, such as whether Mbappé renewed his contract and whether he played happily. Whether Messi stays at the end of the season; Will Neymar be driven away, and will his nightlife affect his competitive level? Or, the second-class concern is whether the player’s home has been stolen again.

Qataris tried to transplant the Italian club culture in the early stage of their purchase of Paris, but what they transplanted was the worst and most backward side of the Italian club: for example, there was no powerful talent selection department that could use modern scientific and technological means, and everything depended on the mobile phone of the sports manager; For example, it doesn’t matter if the private life of the players becomes a hot news topic (icardi asks for leave to go back to Milan to chase his wife, various parties in Neymar, etc.); Or the competitive topic in the club season was completely overshadowed by the soap operas in which the stars renewed their contracts.

This seems to be a common disease. People without culture, who want to learn from others, often make the worst choice. It is precisely because the overall level of competition in Ligue 1 is too low that the worst choice can be tolerated and magnified by tolerance. The more French champions Paris has won in a variety of relaxed and suspense-free ways (or deliberately created suspense by itself), the more reluctant it will be to get rid of its own shortcomings.

To put it further, Qataris chose France as the first European base for investing in football, not because French football is the most modern and developed, but because French politics is corrupt and easy to handle. Sarkozy called Platini to the Elysee Palace, and Qatar’s bid to host the World Cup immediately took shape. If the money is not secure in Mbappé, please call Macron.

But these are not enough to make Paris Saint-Germain a strong competitive team in the Champions League. Power and money can provide added value to competition, but in the Champions League, which inspires everyone’s sense of honor, the added value provided by power and money is also limited.

At the same time, as local investors, Qataris are also lost in the contradiction between "making everyone cool" or "making themselves cool". At the 2022 FIFA World Cup Qatar 2022, letting Messi wear a black robe to accept the trophy was the ultimate performance of "making yourself feel good", but this decision damaged Messi and world football.

A black robe representing autocratic power covered the most sacred outfit of the historical superstar to win the supreme victory on the field-the blue and white Argentine jersey. Perhaps Qataris can interpret this black robe as "culture", but this precisely reflects their misplacement in understanding the essence of "culture" and understanding culture as an expression of power. Paris Saint-Germain’s absurd failure in the arena is like showing off your wealth and power in a sky-high black robe, but you don’t know that you have been wrapping yourself up.