See also the ＂business story＂ of the star street brand ＂overturning＂ and ＂cutting leeks＂ is not so good to sing.

　　A few days ago, the Shanghai Municipal Market Supervision Bureau notified two batches of unqualified down jacket products, among which a certain type of "DANGEROUS PEOPLE" brand short down sold by Shanghai Yanxun Trading Co., Ltd. was unqualified, with alkyl phenol (AP) and alkyl phenol polyoxyethylene ether (APEO). These two components are environmental hormones, which can easily affect the normal hormone secretion of human body. It is reported that "DANGEROUS PEOPLE" is a menswear brand launched by artist Joker Xue. This bulletin has caused a wide discussion. As of 14: 00 on January 5th, the reading volume of related Weibo topics has exceeded 120 million.

　　In fact, the "rollover" of star street brands is nothing new. Previously, a blogger sent a video saying that he spent 1,500 yuan to start the fashion brand UGC coat created by artist Lu Han. I didn’t expect poor workmanship and many threads, "the cost does not exceed 60 yuan"; Nana Ou-yang, who has tens of millions of fans, launched his own brand "nabi", which was also pushed to the forefront of public opinion because the pajamas with a price of 988 yuan were actually made of ordinary materials; The flagship store of MADNESS Tmall, a trendy brand founded by actor Shawn Yue, terminated its operation on its own in January 2023. From the consumer evaluation, poor quality and high price are the biggest problems of its closure … At present, more than 2.5 million related web pages can be found by searching on Baidu platform with "star fashion brand overturned" as the key.

　　The reason why star street brands are sought after and have a market is largely due to the halo effect of stars. If we look at the value of the products alone, we may not be able to afford such a high premium. Relying on the star filter can certainly attract a wave of fans to pay the bill, but the product is a commodity after all, and it has to return to the basic law of value. Excellent quality and novel design can give all consumers, including fans, the motivation to continue to buy, and pursue long-term doctrine to maintain a good reputation. If you just want to "harvest for a while" to make quick money, this "business" may not be so good to sing. (Reporter Zhan Jiaomei)