"Fresh" is synonymous with spring. Nowadays, the spring is getting stronger and stronger, and all kinds of fresh spring vegetables, tea and fruits are on the market one after another, bringing people "the taste of spring".
Shangchao restaurants and e-commerce platforms have seized the opportunity to innovate products and services and enrich consumption scenarios, which has helped the "spring economy" to continue to heat up in this wave of "early adopters".
The search volume related to spring vegetables continues to rise, which one is good for you?
The earth is warming up, and spring vegetables are fresh. Fragrant Toona sinensis, tender water bamboo, sweet spring bamboo shoots … As spring vegetables are listed in various places one after another, major supermarkets and e-commerce platforms have launched various forms of "Spring Vegetable Festival", and consumers who go for early adopters are in an endless stream.
According to the data of the retail platform Meituan Xiaoxiang Supermarket, the sales volume of spring vegetables on this platform has increased by 3.5 times compared with the same period of last year. According to the search data, Shanghai, Beijing, Shenzhen, Guangzhou and Hangzhou are the top five hot cities in the search volume of spring vegetables.
With so many spring vegetables, which ones do everyone like to eat? According to the data of JD.COM, shepherd’s purse, Chinese cabbage, spring bamboo shoots, children’s vegetables and pea tips occupy the top positions in the hot-selling list of seasonal spring vegetables. Shepherd’s purse, known as "reporting spring vegetables", has become the "top spot" in spring vegetable sales. Up to now, the sales volume of shepherd’s purse accounts for more than 30%, and shepherd’s purse jiaozi, shepherd’s purse scrambled eggs and steamed shepherd’s purse are delicious dishes that people often cook.
Pinduoduo data shows that since beginning of spring, the search volume related to spring dishes has continued to rise, among which Toona sinensis is the most popular among consumers, and the number of orders in many stores has exceeded 1,000 a week. Red Toona sinensis from Yunnan, Shandong and other places is a favorite of many people. Toona sinensis scrambled eggs, Toona sinensis mixed with tofu and fried Toona sinensis cakes are all delicious dishes.
Judging from the age of consumers of spring vegetables, the sales volume of spring vegetables consumed by "post-80s" accounts for 46.4%, that of "post-90s" accounts for 22.8%, and that of "post-00s" has the highest year-on-year growth rate among generations.
It is worth noting that with the continuous improvement of logistics infrastructure such as cold chain and distribution, some "niche spring vegetables", such as Artemisia selengensis and Artemisia selengensis, which were only sold in some areas in the past, gradually broke through geographical restrictions and were put on the table by more consumers, and the sales volume also increased significantly compared with last year.
Spring tea orders "take off" and many beverage merchants do enough "tea kung fu"
Spring tea is also a popular "spring fresh" good thing with spring vegetables. At present, many places are welcoming the golden period of spring tea harvest. Guangxi, Sichuan, Hubei, Zhejiang and other major tea producing areas have seized "fresh" mining. In Songyang, Lishui, Zhejiang, an average of 30,000 to 40,000 kilograms of tea are sold to all places every day, from "the mountains" to "the tip of the tongue".
As the weather gets warmer, tea gardens all over the country enter the picking period, and tea farmers grab the spring tea to supply the market. This is March 26, when tea pickers picked tea in the tea garden of the first-class protection zone of the origin of West Lake Longjing in West Lake District, Hangzhou (photo of drone).
In Lingya Village, Linchuan Town, Ruian City, Wenzhou City, Zhejiang Province, with the beginning of the first spring tea picking, tea orders have been "flying" one after another. "The green tea we process does not need to be sold in a tea franchise store or dealership. It is not enough to sell it to enterprises in Wenzhou City in the circle of friends." Wu Zhiping, chairman of Lingya Green Tea Comprehensive Development Co., Ltd. said.
As the weather gets warmer, tea gardens all over the country enter the picking period, and tea farmers grab the spring tea to supply the market. This is March 26th. Tea farmers are picking tea in the tea garden of Jiaoyuan Town, Xuanen County, Hubei Province.
Spring tea attracts guests, and literary travel expands new roads. Along with the order, there are also innovative business models.
In Pan ‘an County, Jinhua, Zhejiang Province, Longjing tea entered a large-scale picking period. There are also scenic spots such as Wulong Gorge, Fengya Valley and Jinjiyan around the tea garden. Before and after the maturity of spring tea every year, many tourists come from all over the country. Visiting tea gardens, staying in homestays and scenic spots has become a major feature of the integration and development of local agriculture, culture and tourism. According to the local owner who runs the hotel, this year’s hotel reservation is more prosperous than in previous years, and now it has been scheduled for one month.
As the weather gets warmer, tea gardens all over the country enter the picking period, and tea farmers grab the spring tea to supply the market. This is March 26th, in Diba Village, Yangliutang Town, shibin, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province, villagers showed the picked spring tea.
Tea plays an important role in Chinese’s daily life. In order to catch the "spring economy" express train, many beverage merchants have also done enough "tea kung fu". Xicha, together with China Tea Circulation Association, launched a series of activities of "Drinking the first sip of spring tea" in the spring equinox on March 20th, inviting netizens to publish tea gardens, tea life and other related contents and participate in the "tea-seeking tour". Luckin Coffee last Spring Festival tea and coffee package, Naixue tea launched jasmine first snow, Starbucks coffee unlocked the taste of "Qinren matcha".
Orders increased by over 1600%! Fruit "sales crown" allows businesses to purchase goods by "grabbing"
Right now, it’s just the right season to taste blueberries. There are some new varieties of domestic blueberries on the market this year. Although they are expensive, they are still selling well.
Wang Weimin, manager of a fresh supermarket in Shenzhen, Guangdong Province, said that at present, blueberries are the most popular variety in fruits, and the overall sales volume this year has more than doubled compared with last year.
With the rise of short video punching, live delivery, online grouping and other modes, consumers who buy blueberries through e-commerce platforms have also experienced explosive growth. According to the data of an e-commerce platform, since the Spring Festival this year (February 18 to March 22), the order volume of domestic blueberries has increased by 1637.65% year-on-year.
Yunnan is one of the main producing areas for growing blueberries. Recently, orders have poured in from all over the country, and suppliers here often have to deliver goods until two or three o’clock at night. Among them, new varieties of fragrant blueberries are the most sought after.
Li Yaoyang, a blueberry supplier in Chengjiang City, Yunnan Province, said: "This year, two new varieties have been planted in Yunnan, both of which are crisp, sweet and floral, and they are selling very well. Now we can distribute six or seven tons of blueberries every day."
When CCTV reporters visited Yunnan blueberry producing areas, they found that blueberry fruits matured earlier this year, and buyers from all over the country rushed to place orders, and even there was a phenomenon of "grabbing goods".
According to the data, more than 27 provinces and cities in China have started commercial blueberry planting. By 2023, the planting area of blueberry in China was close to 1 million mu, and the output reached 347,200 tons, of which the fresh fruit market reached 250,000 tons, ranking second in the world.
According to the data of an agricultural product trading platform, since the Spring Festival, the purchasing enthusiasm of blueberry products on their platform has increased by more than 11 times.
As the current fruit "sales crown", the sales of blueberries reflect the booming consumption momentum. Whether it’s spring vegetables, spring tea or spring fruit, have a taste of spring and feel the vitality of "spring economy" together. (Editor: Wang Ying Final Review: Chen Jingchao)
Comprehensive CCTV News, China News Network, Zhejiang Daily, Lanzhou Daily and other media reports.
Source: Xinhuanet
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