Looking at the new energy vehicle market, brands are making strides forward and standing at the forefront. Looking back to the beginning of 2023, Hongqi Group released the "All in" new energy strategy, officially kicking off the road of comprehensive transformation and upgrading. Technological innovation investment and new production capacity will be completely concentrated in new energy vehicles, and traditional fuel vehicle production capacity and technology will no longer be expanded.
From April to April, the Hongqi brand updated its structure and layout, and divided into three sub-brands: Hongqi Golden Sunflower, Hongqi New Energy, and Hongqi Energy-saving Vehicles. The new energy transformation route is becoming increasingly clear.
Time flies, years change. On March 20, 2024, with the vitality of the Spring Equinox, Hongqi New Energy’s first strategic model – "pure electric car" was grandly launched in Shenzhen. The price range is 229,800 to 309,800 yuan, and the "Zero Voltage Peace of Mind" car purchase rights plan was launched, and users can enjoy a discount of up to 100,000 yuan.
The crowned red flag EH7, what kind of extraordinary strength does it contain? How will it lead China’s high-end new energy brands to climb to new heights? Please cast your eyes and let me show you one by one.
In terms of appearance, the Hongqi EH7 is unique from traditional Hongqi models, and the design style is more youthful and fashionable. It adheres to the design concept of "natural and smart aesthetics", adopts a new smiling front face, full of positive energy. The integrated body posture of the One Box makes the A-pillar move forward and the C-pillar move back, with a wide interior space and smooth and elegant lines.
The detailed design of far and near light integrated matrix headlight group, through-type light strip, free wing spread, hidden door handle, integrated duck tail, etc., highlights the ultimate interpretation of Hongqi’s new energy design language.
Tailored to suit, the length, width and height of the Hongqi EH7 are 4982 * 1914 * 1490mm, the wheelbase is even more at the 3000mm level, and the rear row space is very ample.
The interior atmosphere is palace-level, 256-color ambient lights, top-level sound system. 6-inch main driver TFT and 15.5-inch central control special-shaped large screen, reflecting cutting-edge technology. Autonomous "flag" intelligent platform, with OTA upgrade capabilities, continues to evolve.
As the highlight, the Hongqi EH7 is independently hung with double fork arms and five links, providing a stable and powerful control and a comfortable and elegant ride. It can demonstrate outstanding driving performance regardless of congested roads or high-speed sections.
Intelligent assisted driving, automatic parking, panoramic sunroof are fully covered, full of technology. The car experience is direct and convenient, intimate and comfortable, but also contains elegant taste.
In terms of safety, Hongqi EH7 is not soft. As a national brand, it shoulders national feelings and supreme glory. Safety is highly regarded, and key configurations such as motors and batteries are equipped with independent technology to ensure controllability. The innovative design of the hexahedral insulation structure of the battery cell transforms the safety concept into concrete practice.
The amount of high-strength steel reaches 74%, and the lightweight and high-strength body effectively absorbs the conduction impact force. Five high definition cameras, five millimeter wave radar, and twelve ultrasonic radar form 22 sensor arrays to accurately identify road conditions and actively prevent hidden dangers.
In terms of cruising range, it is equipped with a 111kWh large-capacity power battery pack, with a maximum cruising range of 820km under CLTC conditions, which is far ahead of the same class of models. Even in severe cold environments, such as -20 ° C low temperature, the power consumption can be controlled within 10%. It only takes 5 minutes to make up for fast charging, which can bring more than 200 km of driving range to the owner. In addition, it also has a 3kW external power supply discharge function, suitable for outdoor expeditions and other scenarios.
Extreme power is another highlight of Hongqi EH7. Self-developed high-speed motor with a maximum speed of 22500rpm, setting a new high for mass-produced models. The peak power of the rear motor reaches 253kW, achieving an amazing 3.5-second 100-kilometer acceleration.
A masterpiece, it deserves its name. As a medium and large luxury pure electric car, the Hongqi EH7 has conquered many consumers with its high cost performance, luxury configuration and excellent power. It not only brings new vitality to the Hongqi brand, but also makes the market structure of medium and large new energy vehicles confusing.
Looking to the future, we expect the Hongqi EH7 to continue to shine in the market, bringing high-quality driving experience to more new and old customers. At the same time, we also expect the Hongqi brand to continuously surpass itself and produce more dark horses, injecting lasting impetus into the new energy vehicle market.
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