The era of smart electric vehicles is always changing rapidly. Old and new forces are competing one after another, and both inside and outside the industry are seeking the ultimate answer to "who is the real winner". As more and more new and old players pour into the track, fast runners become relatively scarce. Any brand that wants to achieve long-term sustainable growth must find a breakthrough in the constantly changing environment, not only to cope with various pressures, but also to find solutions to open up future opportunities.
With its profound car-making heritage + sustainable iterative intelligent evolution + always meeting user expectations, the JK brand, which has been established for less than two years, has set an example for its peers with its forward-looking insights, technological strength and execution courage, creating the "JK model" of the intelligent electric era, and achieving a leading trend of first-come, first-come. In October, the delivery volume of JK 001 exceeded 10,000, becoming the first pure electric luxury car of a Chinese brand to achieve monthly delivery of bicycles exceeding 10,000.
When Krypton 001 has become a product with no shortcomings and absolute longboard, Krypton has long realized that the success of a single product cannot bring about the sustainable development of a brand. The listing of luxury pure electric MPV Krypton 009 marks the completion of the layout from single product explosion to multi-product development, and at the same time provides the industry with the most intuitive sample of eclectic and all-round development.
Different from traditional car makers and new forces, the Extreme Krypton brand is quietly rising, fighting the "Extreme Krypton Mode" of the third track. With rapid growth and iterative evolution, this "rookie" has launched a sprint to the next explosive moment.
"All-round car" with unique skills
The launch of the luxury pure electric MPV Pole Krypton 009 can be described as a key battle for the upwardness of the Pole Krypton brand value. The new car has opened up new imagination in the market and users for this category through scene-based and intelligent experience innovation.
At the press conference on November 1, An Conghui, CEO of Extreme Krypton Intelligent Technology, issued a "soul torture" on the "ultimate paradox" that has plagued traditional MPVs for many years, and explained how, based on the concept of Extreme Krypton car building, Extreme Krypton 009 abandons inherent cognition, and how to innovate and continue to evolve from the user’s perspective to redefine luxury MPVs.
First of all, when pure electricity meets MPV, the cruising range becomes the focus. Extreme Krypton 009 WE version 116kWh is equipped with a polar core battery pack, and the cruising range of CLTC comprehensive operating conditions has reached 702km, becoming the world’s first pure electric MPV with a cruising range of more than 700km; Extreme Krypton 009 ME version 140kWh is equipped with CTP 3.0 Kirin battery for the first time in the world. The cruising range of CLTC comprehensive operating conditions breaks through to 822km, and its strength ranks first in the world in four-wheel drive pure electric battery life.
Secondly, only the original pure electric can have the original design. The front face of the traditional luxury MPV is cookie-cutter. The extreme krypton 009 completely gets rid of the constraints of the engine intake grille, subverts the underlying logic of the traditional design, and lights up the luxury with the original intelligent front grille. The front face of the "Fountain of Light" has a total of 154 LED light sources and personality evolvable lamp interaction, so that the MPV emits "the temperature of light". At the same time, the extreme krypton 009 adopts an innovative hidden double A-pillar curved glass design, as well as the largest aircraft aerodynamic silent windshield in the same class, which effectively reduces wind noise, and the wind resistance coefficient reaches 0.27.
Third, the polar krypton 009 subverts the natural defects of the traditional MPV body with large body and low stiffness, and redefines the safety standard of luxury cars over 5m. The world’s largest integrated die-cast rear-end aluminum body, 6S6S safety development concept, 720-degree all-round armor, "ten grids" battery anti-collision structure, all series standard top hardware, "shadow driver" NZP autonomous pilot auxiliary driving.
Fourth, traditional MPVs have been tirelessly working on "how to make a sofa". Extreme Krypton believes that the native pure electric luxury MPV should not only roll up the luxury of "sofa style" to the extreme, but also rely on the intelligent experience architecture, so it creates a top luxury second row of seats + the whole house intelligent "big flat floor in the sky". Extreme Krypton 009 can be described as comfortable in rows, luxurious seats, and smart everywhere.
Finally, Extreme Krypton 009 broke through the shortcomings of traditional luxury MPV driving control, with a 0-100km/h acceleration time of only 4.5s. "Extreme Krypton Control" revolutionized MPV performance cognition and became the only MPV to break into the 4-second club.
As MPVs enter high-end diversification, the market calls for the birth of luxury MPVs with higher quality and better experience. Through the above product highlights, Krypton 009 has been visible to the naked eye in the core value of the product.
It is worth noting that the ambition of JK 009 is not only to make the best MPV so far, but An Conghui also shouts to users who have the tendency to buy large SUVs: "Instead of tearing two small benches, why not choose a larger space". The 6-seat JK 009 obviously also wants to cross the SUV field and lead users’ expectations.
From JK 001 to 009, each product of JK has achieved the same level of leadership and cross-level transcendence, and more targeted around the needs of target users to create unique product value, successfully interpreting what is "an all-round car with unique skills".
"Extreme Krypton Speed" runs through the "third track"
Relying on the deep industrial foundation accumulated by Geely Holding Group over the past 36 years and the comprehensive empowerment of global advantageous resources, Extreme Krypton has built a complete pure electric intelligent technology ecosystem, which is the cornerstone of laying the speed of Extreme Krypton, and directly contributed to the increasing delivery and order volume of Extreme Krypton 001.
At the press conference, An Conghui posted the latest "report card" of JK 001: the delivery volume in October exceeded 10,000, reaching 10,119 units, an increase of 22.3% compared with the previous month, becoming the first pure electric luxury car of a Chinese brand to achieve monthly delivery of bicycles exceeding 10,000. The delivery of JK 001 continued to accelerate, and the cumulative delivery volume exceeded 55,000 units. The average order amount exceeded 336,000 yuan, and it won the sales champion of Chinese brand pure electric models with more than 300,000 yuan for three consecutive months.
From the launch of the brand to the official start of delivery of JK 001, it took only 192 days for JK 001; from the start of delivery to the delivery of 10,000 units, it took 110 days; the delivery of the 2nd 10,000 units took 107 days; the delivery of the 3rd 10,000 units took 64 days; the 4th 10,000 units were delivered, only 45 days; the 5th 10,000 units were delivered in only 31 days. In less than a year, the cumulative delivery of JK 001 exceeded 55,000 units, setting a new record for the delivery speed of the first year of the new power brand, and also breaking a new record for the delivery of the first model of China’s high-end intelligent pure electric brand.
Based on the systematization of polar krypton from production to delivery, An Conghui said that starting from November 1, users of polar krypton 001 can lock orders at any time within 72 hours after ordering (more than 72 hours of automatic locking), and it is expected to be delivered within 6-8 weeks after ordering, further shortening the waiting time for users.
At the same time, from benchmarking top car companies to benchmarking user expectations, the positioning of new user-type enterprises is also an important driving force for the rapid growth of the Krypton brand. The user experience has no boundaries and fixed patterns, which prompts Krypton to always run in front of diverse needs, continuously optimize the system, create surprises, and even take the unusual road, winning more and more user recognition and word-of-mouth.
In the "China Passenger Car Market User Net Recommendation Rate Insights Report (2022 Edition) " released by Easy Car, Extreme Krypton achieved a user net recommendation rate of 70.29% by virtue of its extreme products and the concept of co-creation with users, ranking first among the mainstream brands of passenger cars in China, surpassing luxury brands such as Tesla and Porsche.
In the pure electric vehicle value retention rate rankings released by several authoritative professional platforms such as the Automotive Finance and Value Retention Rate Research Committee of the China Council for the Promotion of International Trade, JK 001 has ranked first in the value retention rate of pure electric vehicles of Chinese brands, surpassing Tesla Model Y/3 in the field of pure electric brands. In addition, JK pioneered the launch of an online intelligent evaluation tool for vehicle capitalization, becoming the first Chinese high-end intelligent pure electric brand in the industry to launch intelligent evaluation services for vehicle value retention.
Extreme Krypton APP ranks among the best in the TGI ranking of the new middle-class smart car APP active penetration rate, with more than 5.83 million + monthly interactions; collected more than 10,500 user suggestions; 176 WeCom communities, covering 33,500 + users; an average of 310 community activities are held every month, covering 70 cities, with an average monthly customer engagement of nearly 4,800.
From the offline touchpoint, there are 220 stores in major cities across the country, and delivery services are available in 330 + cities across the country. The self-built charging stations in the Jikrypton network have been deployed in 550 + stations in 106 cities across the country, breaking through 500 stations in 100 cities in only one year, refreshing the speed of self-built stations of domestic electric vehicle brands. OTA upgrade completed 100,000 + OTA upgrade of trains, 63 function updates, and 700 experience optimizations. 300 + high-quality after-sales services network, covering 32 provinces and 208 cities across the country.
Intelligent electric car track is very fire, in the "giant power" pure electric intelligent technology ecosystem empowered, and always adhere to the user-centered long-term doctrine, Krypton out of a unique third track growth curve, Krypton from the annual delivery of 70,000 units of the target has been getting closer and closer, with a keen sense of consumer demand and rapid market response ability, Krypton found the key to a stable and far-reaching future growth prospects will be infinite. (Text: Wu Yue, Figure: Krypton)
