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Changan Mazda Recalls Some Domestic Mazda CX-50 Vehicles

According to a report from this newspaper, Changan Mazda Automobile Co., Ltd. has filed a recall plan with the State Administration of Market Supervision, and will recall some domestic Mazda CX-50 vehicles produced between February 15 and September 7, 2023, with a total of 9,510 vehicles.

For some vehicles within the scope of this recall, due to improper control procedures of the vehicle control system (VCM), during the driving process of the vehicle, when there are objects such as inclined walls next to the road, the intelligent driving assistance system will erroneously detect, resulting in a prompt message or tone when the vehicle is not at risk of collision, which in extreme cases causes the vehicle to brake incorrectly, posing a safety hazard.

Changan Mazda Automobile Co., Ltd. will upgrade the VCM control program for vehicles within the scope of the recall free of charge through authorized dealers to eliminate potential safety hazards, and will notify relevant users of the recall through registered mail, text messages, and phone calls.

(This manuscript was organized by our reporter, Xu Jianhua)

"China Quality News" [Recall Release]

The original Angelebaby caused public outrage! Dragging Bailu Yang Mi into the water, the inside story of Crazy Horse Show is digging deeper and deeper!

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Text | Lin Qingyin

Editor | Lin Qingyin

At the end of September, haute couture Fashion Week opened in Paris, and many celebrities were invited to attend. But Yang Ying (Angelebaby), who participated in the exhibition, caused a lot of controversy, and even overshadowed the popularity of Paris Fashion Week!

Yang Ying was invited to Paris for Fashion Week, but netizens saw her go to see South Korean actress Lisa perform at Crazy Horse and go on a much-sought-after day trip.

Although the hot search has been suppressed now, the heat of this case is getting higher and higher. Coupled with the forced whitewashing of Yang Ying’s fans, it has aroused public anger among netizens!

● – The storm came suddenly – ●

The controversy began with a photo posted by netizens. From the picture, it seems that Yang Ying went to see the Crazy Horse show, and Bailu and Yang Mi also appeared on the stage.

Therefore, this photo quickly attracted everyone’s attention, and many people began to doubt the authenticity of Yang Ying and others who had seen Crazy Horse.

White Deer immediately clarified on Weibo after seeing the photo that the statement they issued was simply "false".

The accompanying photo was marked with a large word "fake" on the photo to deny that White Deer went to see Crazy Horse.

At the same time, some netizens shared in the book that they encountered a white deer at a hot pot restaurant in Paris. This also confirmed that the white deer did not appear on Crazy Horse.

It was also spread that Yang Mi, who was watching the Crazy Horse show, was wearing a cheongsam to take pictures under the Eiffel Tower in Paris.

Yang Mi not only boarded the stage of this year’s CCTV Mid-Autumn Festival Gala, but also brought Jingdezhen ceramics to foreign friends during Paris Fashion Week.

Some netizens said that Yang Mi’s mobile phone was Huawei Mate X5. Taiwanese media even reported that "Yang Mi went to Paris Fashion Week because Huawei has become the peak of domestic products".

Before White Deer and Yang Mi issued clarifications, some Yang Ying fans pretended to be White Deer fans and made malicious comments on White Deer’s street photos in Paris, trying to drag White Deer down.

There is no doubt that this wave of actions by Yang Ying’s fans has made the situation even more serious. netizens began to severely criticize Yang Ying, believing that she is a public figure but has bad behavior.

Public opinion continued to ferment, and at the same time, netizens revealed more and more inside stories. It seems that this storm will not be easily calmed down.

After Angelebaby was photographed watching Lisa’s Crazy Horse show, netizens left messages on Yang Ying’s social media account, and even her studio account was stolen.

For two days, Yang Ying and the studio did not speak out and responded with silence, which angered netizens. When she went to see Crazy Horse, netizens boycotted her.

She completely ignored the feelings of the fans, but the suspension of the incident cooled down the incident. Many fans left the game in disappointment, and one fan who followed for seven years also left Yang Ying.

Not only were fans disappointed with Yang Ying, but even the official blog of CCTV deleted the propaganda Weibo about Yang Ying after the incident.

The official blog of CCTV did not delete the Weibo about Yang Mi, the meaning is obvious.

The official account of Yang Ying’s variety show "Let’s Go Now" is also full of anti-Yang Ying’s crusade.

Yang Ying’s upcoming new drama "Acacia Order" was also boycotted by the whole network, and Song Weilong, her partner, was also innocently implicated.

The TV series and variety show were boycotted by the whole network, and CCTV deleted the official blog. There are various indications that Yang Ying may be banned.

The TV series and variety show were boycotted by the whole network, and CCTV deleted the official blog. There are various indications that Yang Ying may be banned.

Some people may wonder why Yang Ying was so strictly banned after just watching a performance.

Crazy Horse is known for its sophistication, elegance and sensuality, with dancers performing nude or near-nude. Its size has been accused of objectifying women.

Even the famous foreign singer Cardi B, when talking about her experience performing on the Crazy Horse show, said that it was a time she did not want to recall. At that time, she even felt that she had no dignity.

Actor Xu Jiao even wrote that "I only see sexualized professional women," and the relationship between the two suddenly expanded.

In the relevant regulations for artists, we can clearly see that Yang Ying violated the fourth prohibition clause.

Yang Ying’s appearance at Paris Fashion Week has escalated the controversy again.

Yang Ying appeared at Paris Fashion Week in a tight dress, wearing a one-piece ring on her hand, which was particularly eye-catching.

Yang Ying’s studio account posted her Fashion Week look using nine squares. The ring in the picture is very eye-catching, but the one-eyed logo on the ring is coded.

The one-eyed ring is rumored to be a symbol of a mysterious organization called the Illuminati, with which many star families are rumored to be linked.

It is said that joining the Illuminati can give you more resources and opportunities, which explains why some celebrities choose to join.

Previously, it was claimed that Lisa had joined the Illuminati, and the Crazy Horse Show was a test for the Illuminati. In addition, Lisa also wore a light eye on her hand and covered her face with her hands, revealing the Illuminati logo.

The image released by Yang Ying’s studio manipulates the eyes on the ring, but the one-eyed shape of the ring can be clearly seen on the external platform. Such duplicity has added to the doubts about Yang Ying’s behavior.

Yang Ying was not known before, just a small model. Later, she signed a contract with a Japanese agency and gradually appeared in the modeling industry.

Yang Ying was known by netizens after her relationship with Huang Xiaoming was exposed, and she was also criticized for allegedly interfering in Huang Xiaoming’s relationship with Li Feier.

At that time, some netizens said that when Yang Ying met Huang Xiaoming, she had not broken up with Chan Weiting. If this is the case, then she not only interferes, but also cheats!

Although Yang Ying later issued a statement saying that there was no interference in other people’s feelings, it did not attract public attention.

Later, because of her role in the variety show "Run", she was called "Celebrity Husband" by the audience and quickly became popular.

After all, he was not a professional. Yang Ying’s acting skills had been criticized by the audience for cutting pictures and pretending to eat. After divorcing Master Huang, Yang Ying’s resources continued to decline.

Some netizens revealed that Yang Ying had attended concerts with South Korean groups during the tense relations between China and South Korea, and traveled to Japan during the boycott of nuclear contaminated water.

Now, some netizens are beginning to question her motives, believing that her behavior during the sensitive period was too deliberate.

In the past, netizens would have thought that the behavior of Kazakhs, Koreans, and Japanese was personal preference, but when Yang Ying went to see the Crazy Horse show, he undoubtedly publicly agreed with this view.

As a public figure, Yang Ying’s every move has a certain impact on society, and her behavior is undoubtedly "suicidal".

● – Public opinion expands – ●

The day after watching Yang Ying’s Crazy Horse Show, another domestic artist star appeared on the show!

On September 30, some netizens photographed Zhang Jiani appearing at the entrance of the Crazy Horse Show and greeted the media generously.

Zhang Jiani not only brought her photographer to take pictures at the door, but also cooperated very much when she met fans who took photos together.

Earlier, some media revealed that Zhang Jiani chose to divorce after the purchase of a house derailed. Many netizens expressed sympathy and support for her.

Zhang Jiani also just hit "good things come in pairs" and "sister who rides the wind and waves".

Zhang Jiani and Yang Ying have had similar experiences. After their divorce, both of them promoted themselves as "independent women".

After the news broke that the two went to watch Crazy Horse, netizens said that their actions were tantamount to stabbing women in the back, causing a lot of controversy!

After the incident was exposed, many netizens asked Zhang Jiani in the comment area of Weibo why she went to watch Crazy Horse Show. Has she ever thought about her influence and responsibility as a public figure?

Some netizens found that although Zhang Jiani is abroad, she is not completely ignorant of the domestic public, because the comments with the highest number of likes in her Weibo comment section have been deleted.

Deleting the comment may indicate that Zhang Jiani has realized his inappropriate behavior, but he has still not offered a positive explanation or apology.

The host did not respond, causing Zhang Jiani’s official Weibo account on business achievements to be covered by comments from netizens.

The official Weibo account of Zhang Jiani’s TV drama "Good Things Come in Doubles" was flooded with netizens demanding that Zhang Jiani’s scenes be removed, and some even expressed their intention to withdraw from the drama.

Jiang Xi, played by Zhang Jiani in the play, is an independent and strong woman. Her tacit understanding with the heroine Zhang Xiaofei has attracted many audiences.

After the program was broadcast, it received rave reviews and had high audience ratings. It topped the ratings list for 13 consecutive weeks.

She could have achieved better results, but at a critical juncture in her career progress, she went to see the Crazy Horse show.

Some of Zhang Jiani’s loyal fans also commented on her Weibo: "Sister, you are confused!"

Unable to withstand the pressure of public opinion, Zhang Jiani’s advertising poster was removed from the latest Weibo account.

On October 1, Zhang Jiani posted a message on Weibo to bless the motherland, but the comment area was full of doubts and asked Zhang Jiani to respond directly to Crazy Horse Show.

On October 2, vigilant netizens discovered that CCTV 8 had deleted the video promoting Zhang Jiani. There is also news that the TV station will no longer buy the second round of "Good Things Come in Twos".

This news is undoubtedly a heavy blow to Zhang Jiani! After all, she has just become active in the industry and her career has just begun to take off.

In the past two days, some netizens have posted indecent information about Zhang Jiani many years ago, such as the appearance of big names on the set, the push of Qin Lan off the stage in the show, etc., which can’t help but make people question Zhang Jiani’s character.

In this regard, I can only say to Zhang Jiani: "Take care of yourself."

● – Trying to hide the truth – ●

It has been three or four days since the Crazy Horse Show incident, and Yang Ying and Zhang Jiani have not responded or apologized yet.

On the morning of the 4th, Yang Ying’s studio suddenly released a statement about Xiaohongshu, which was originally believed to be Yang Ying’s apology for the negative impact of her actions.

The result was only a response to the problem that a platform system could not change Yang Ying’s avatar, saying it was a system problem and had been fixed.

Many netizens commented: "Is it so difficult to say you didn’t go?" "Since you always understand public opinion, why don’t you respond to Crazy Horse Show?"

What everyone didn’t expect was that before Zhang Jiani and Yang Ying could answer, Crazy Horse was the first to answer.

At first, photos of Yang Ying and Zhang Jiani at the venue were used to promote the event. Later, he posted: "The angel baby rumored on the Internet has not arrived yet."

Such self-awareness seems to make netizens feel like fools.

● – Conclusion – ●

There is no doubt that the dispute between Yang Ying and Zhang Jiani will have a serious impact on their careers, and may even be banned from entering the entertainment industry. At the same time, it will also make people doubt their character.

As public figures, celebrity families wield enormous influence and are supported by fans who love them. With this resource comes a greater sense of responsibility.

They not only represent individuals, but also our country and our culture, so they should keep in mind their responsibility to spread positive energy to society.

And if they neglect their responsibilities and do something to become famous, they will not only risk being banned, but also be despised and spurned by people.

I only hope that the celebrity family can take up this responsibility in the future and contribute to the country’s cultural export like Yang Mi!

According to the platform rules, your followers, likes, and comments will maintain your status as a die-hard fan and better recommend high-quality content to you.

– The end.

Responsible editor:

The original Yang Mi new variety show is finally officially announced! This time I also @these two male stars, and the fans are all happy

In the past two years, in addition to filming, Yang Mi has also participated in some variety shows. In variety shows, Yang Mi’s performance is very good, especially in reasoning cracking shows, her IQ and EQ have been displayed, and many viewers have been fans of her after watching her variety shows. In fact, in addition to hoping that idols will film, fans are also quite supportive of her participating in variety shows, and recently, Yang Mi has officially announced a variety show, and fans are very happy after seeing the news.

Yang Mi’s new variety show has finally been officially announced! This time I also @these two male stars, and the fans are all happy this time. On December 7th, Yang Mi’s official fan club officially released a new news, which is that Yang Mi is going to record the second season of "Escape from the Secret Room". This news was released from the official fan club, so this time Yang Mi participated in "Escape from the Secret Room 2" and did not run away.

Yang Mi’s performance in the first season of "Escape from the Secret Room" was very outstanding. She was able to let go of the show, without the burden of Muse, and also had a strong strength and high IQ. The audience was very satisfied and liked her performance. It was great to continue to join this time. Now the audience of "Escape from the Secret Room" can see Da Mimi again!

When Yang Mi’s official fan club announced the news, they also @the global support club of two male stars, these two are Deng Lun and Huang Minghao. When they saw the two Weibo accounts @, netizens knew that Deng Lun and Huang Minghao would continue to join in this "Escape Room 2".

The two of them got along with Yang Mi in the last season was also very fun, and this time the old partner worked together again, which was so satisfying to the audience! Deng Lun, Huang Minghao, and Yang Mi were all there, and "The Great Escape Room 2" would be as exciting as last season, and it would presumably still be the original temperament.

After seeing this Weibo, the fans were all happy. This time in the comment area, many fans could be seen leaving messages below to express their happy feelings, and also said their expectations, support, etc. It seemed that the fans had been waiting for "The Great Escape Room 2" for a long time.

Yang Mi’s new variety show is finally officially announced! This time I also @these two male stars, and fans are all happy this time. What do you think about this? You can leave a message below.

Responsible editor:

Aauto Quicker was granted a small online loan license, and financial business helped e-commerce growth.

Aauto Quicker laid out the financial industry and started with the network small loan license.

Guangzhou Local Finance Administration approved Guangzhou Huaduo Network Technology Co., Ltd. to transfer 100% equity of Huanju Microfinance Co., Ltd. (hereinafter referred to as "Huanju Microfinance") to Beijing Yunjie Technology Co., Ltd.

This equity change means that Aauto Quicker has officially obtained the online small loan license, laying the foundation for its development in the financial field.

Huanju Small Loan was established in January 2016, with a registered capital of 1 billion yuan in 2018 and reduced to 500 million yuan in February last year.

At present, Aauto Quicker APP has launched online loan products to divert users to third-party lending institutions, such as foreign currency piggy banks.

As a short video platform, Aauto Quicker has a huge traffic base, and it is expected to carry out consumer loan business in compliance through self-operation, joint loan and loan assistance with the help of online small loan licenses.

In 2023, Aauto Quicker’s total revenue reached 113.47 billion yuan, a year-on-year increase of 20.5%, and its adjusted net profit was 10.3 billion yuan.

Aauto Quicker’s "old iron economy" model, through private domain traffic operation, combines content with e-commerce, and helps the e-commerce business to flourish.

According to the financial report, in the fourth quarter of 2023, the GMV of e-commerce business in Aauto Quicker increased by 29.3% year-on-year to 403.9 billion yuan, and the average monthly paying users of e-commerce reached a new high, exceeding 130 million.

Aauto Quicker has performed well in the conversion rate of financial advertisements, which is 19 times that of general users.

Aauto Quicker actively recruits talents in financial related fields to provide support for its financial business development.

Although Aauto Quicker has potential in the financial field, it may face challenges in risk control and asset quality management.


The law of e-commerce for car live broadcast: "Three Want and Three Don’t"

Following the fire of Liu Genghong fitness live broadcast, Oriental Selection also dominated the whole network by means of live education with goods. At the moment of repeated epidemic, most industries entered the cold winter, but the live broadcast was in full swing.

In the automobile industry, live broadcast has brought new opportunities to the online marketing of automobile manufacturers. Compared with the traditional offline promotion and advertising, live e-commerce is more economical, efficient and comprehensive in terms of car viewing and car selection.

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According to the survey, nearly 60% of the respondents also said that before buying the next car, they would be more inclined to screen their early targets by live broadcast or short video.Thus, live e-commerce is expected to become the latest way for China auto companies to get customers.

Live e-commerce has brought to the automotive industry"New Channels", "New Models" and "New Efficiency"Opportunities, stimulate the potential demand of young users, can promote the rapid outbreak of products. Especially in the epidemic environment,Live e-commerce has become a highland for automobile brands to spread their market influence.

At present, the car live broadcast is still in the period of dividend growth, and various car manufacturers have entered the market one after another. From products to technology, from culture to brand, the marketing "competition" has gradually escalated. In the booming era of live broadcast, how to maximize the value of car live broadcast e-commerce, the following"Three Want and Three Don’t"The principle hopes to bring some thoughts to the industry.

Let’s talk about "three essentials" first. Which "three essentials" do you mean specifically?

In the past, car companies made an offline press conference, that is, invited hundreds of media to gather in one place, held a huge press conference, and then spread the information about the listing or release of new cars through various media.

In the era of live broadcast, car companies have become the largest new media platform, and family matrix operation of "new products" has become a new choice for online marketing. For car companies,Through the matrix account, the vertical domain can be subdivided, different business paths can be completed, and the cost of content production and operation can be reduced.

The common matrix account layout consists of brand master account number, brand matrix number, employee number/president number and dealer number/store number. The brand DNA, brand tonality and visual style of the account matrix can be consistent, but the core content of each matrix account should be expanded around the core population and goods, and the function and positioning of the matrix account should also be differentiated and diversified.

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Take one plus one used car as an example: the main account creates an IP "one plus one car", which only sells one-price boutique used cars, the secondary account "one plus one story meeting" takes pictures of employees’ daily life, the in-store sales, the anchor establishes the employee number "Luo G", and after opening up a new business second-hand name list, the "one plus one little cousin" account is created, each account has an independent person in charge, and then it is uniformly drained to the main account live broadcast room.

As a young China automobile brand, Auchan Automobile is the first one.“1+3+N+X”Live mode."1" refers to an official main account; "3" refers to 3 sub-accounts; "N" refers to about 20 head dealers who are doing well in the field of live broadcast at present. In the planning of Auchan Automobile, this N will reach 100; "X" means that all dealers must have the ability to carry goods live.

Through the family matrix operation, Changan Auchan began to plan daily live broadcasts, transform into auto show media coverage groups, and participate in large-scale live broadcasts of various node brands, relying on the efforts of brand parties, KOL and media, as well as hundreds of dealers and Auchan sales champions.

In the previous pre-sale of Changan Auchan Z6, it was broadcast live through a 12-hour press conference and realized.2309 sets of 2299 yuan large order.. These 2309 large orders directly exceeded5.3 million live broadcast deal, more indirectly realized Changan Auchan.The sales amount of more than 300 millionThis also provides a solid and powerful case for family matrix operation of new products.

After the matrix construction of automobile live broadcast is completed and the brand volume is effectively expanded, how to make the brand unique in the minds of consumers has become an urgent problem for the brand.

Brands do live marketing, and use direct ways and opportunities to communicate with users in depth, which can not onlyDeepen the deep links between brands and users., not badFurther improve marketing transformation.

In the live broadcast, the anchor often talks about "family …", but cars are different from other daily products, and it is not just a few words of "family" that can attract consumers to place orders.

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Automobile consumption has the characteristics of low frequency, high customer unit price and long decision-making chain, so it is not as easy to carry goods as FMCG. With these thoughts, Changan Auchan chose to start from the periphery. In the blind subscription live broadcast of Auchan Z6, she realized emotional connection with users and planted grass through car models and other commodities, and the viewing volume of the live broadcast for 2 hours broke through.2 million person-times, blind order arrival2887 sets, not only completed the acquisition of customers, but also established brand goodwill, laying the foundation for successful delivery.

After continuous innovation and exploration, Changan Auchan chose to pass."Emotional Grass Planting"Establishing initial contact with users has also deepened consumers’ understanding of Changan Auchan brand and products. In this process, we can’t think that a live broadcast can be "popular". It is very important to manage expectations in advance, otherwise more haste, less speed.

In addition, compared with other car companies, some car companies will spend a lot of money to invite star platforms and then hold a lively press conference online. Most of Auchan’s live broadcasts don’t invite traffic stars, and all Auchan’s anchors come from employees and users. And such an anchor without a star aura has increased consumers’ sense of trust and intimacy, allowing employees to connect users and users to connect users, making the audience feel that the people in the live broadcast room are themselves!

Let the "viewers" before the live broadcast have the opportunity to become "participants" in the live broadcast and truly embrace users, so as to drive more users into the brand marketing construction.

Expand the volume of live broadcast with family matrix to embrace users and build deep communication links between brands and users. Next, what the live broadcast needs to do is to attract users in the content value and trigger emotional resonance between the brand and users.

For live broadcast, IP has gradually become a new tool or new way of brand building.Create a distinctive style and high-quality IP content,Can have valuable interaction with users, and then win more people’s love and continuous attention.

Successful IP will be deeply rooted in people’s hearts, leaving a deep impression on the audience’s hearts, and there are emotional resonance points that can touch people’s hearts, such as "buy it, buy it" and "come on, buddy", which are very distinctive IP.

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Taking Xpeng Motors’s "Pengke Planet" as an example, the protagonist Pengke brothers explored the virtual world of interstellar desolation and science fiction in the meta-universe from the first-person perspective, making the audience watching the live broadcast feel as if they were there, creating a live broadcast scene that users have never seen before, which not only increased the brand’s exposure, but also locked in the young group pursuing technology, trends and freshness.

Changan Auchan has also concentrated its advantages in building a brand user image and created two anchor IPS, one isYounger Tiantuan, and the other isYouth car group.

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Take "Younger" as an example. They are ordinary female employees who work for Changan Auchan or dealers, but they are also one of the many "super goods delivery officers" bred under the new digital retail system of Changan Auchan.

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In the test drive of Changan Auchan Z6 Hainan in June, the Younger Open Group was formally assembled. Through the local customs and tourism culture of Hainan, it came into close contact with Auchan, and the audience learned the product strength of Auchan Z6 in a scene while traveling with Younger Group.

The youth said that the car group is also composed of Auchan employees and dealers’ male employees. Through professional introduction and data analysis, the audience can get the latest information of the products most intuitively.

Through live IP, users will not be limited by time and space after Changan Auchan opens the center and sales of the Meta-Universe. Using IP to establish brand values, arouse users’ resonance, and establish deep emotional links with users, thus further enhancing users’ goodwill towards brands, truly turning users into loyal fans of brands, and making users willing to "pay the bill" for their favorite brands, and on this basis, promoting users to realize consumption transformation.

The above content is the "three essentials" principle of car live broadcast. Next, let’s see what the "three don ‘ts" are.

Car live broadcast is the general trend, but it is not advisable to follow the trend. For some car companies that have just entered the market, in addition to learning from experienced peers, they need to do more rules and games on the live broadcast platform to fully understand the current industry hotspots and consumers’ thinking and preferences.

Live car broadcastInstead of simply moving content from offline to online.It requires adoption in the context of the current "internet plus"Multimedia, artificial intelligence, VR and other technologies.Provide power support,Ensure that the ultimate experience is presented to users without discount.

Fun car live broadcast should break through the limitations of traditional live performances, create a new experience space by using internet thinking through the high integration of virtual and real performance content and digital presentation, and explore new formats and new normal of automobile marketing. In this context, the era of "meta-universe" has begun.

Recently, many press conferences in the automobile circle have made use of the concept of meta-universe, and they have also unveiled their own virtual images of digital people. For example, Gong, the first digital employee of Changan Automobile, Ida and Changan Auchan, the guests of FAW-Volkswagen Meta-Universe, created Xiaoou as the navigator, and Hijiajia, the owner of Baidu Digital Man, also took the opportunity to appear.

With the continuous development of technology, car live broadcast will be a digital, intelligent and experiential platform. With the full help of mobile internet, Internet of Things, big data and artificial intelligence, in addition to realizing the basic functions of offline information exchange, dissemination and experience, it will realize the complementarity and linkage between online and offline cars through many emerging technologies.

At the once large-scale auto show site, in order to attract people, various booths have various large-scale car models. With the increasingly standardized rules of the auto show, the main body of the auto show has returned to the car itself. However, with the arrival of live car broadcast, this bottomless phenomenon has also moved from offline to online. In the current fan economy, in order to keep the audience, the anchors began to use surprise to win. All kinds of strange tricks are compared to who is bolder and who is more different than who.

Similar problems will occur in the car live broadcast room nowadays. In the listing conference, car companies oftenThe promotion method of "exaggeration"Use public opinion to build influence and increase the volume of communication. Dealers often attract consumers to place an order and deliver the intended deposit in the process of watching the live broadcast through promotional means, exaggerated discount gimmicks and other publicity means.

As for the situation that some car companies exaggerate the product performance and quality in their external publicity language,Legal sources said that words such as "best" and "complete" were suspected of violating the advertising law.Whether it is an open press conference or a promotion of goods or services through online platforms, including live broadcasts, once such communication is involved, automobile operators may face the risk of being punished by market supervision and management departments.

Therefore, while live broadcast marketing is becoming more and more popular, there are also some consumption traps, which cannot harm consumers’ rights and interests, otherwise it will not be worth the loss, and it will also affect the brand image of car companies themselves.

Liu Genghong, the former "fitness guru", followed by Dong Yuhui, a "bilingual genius", occupied the top stream with excellent professional quality. Therefore, the live broadcast track will always win with "quality", and it is possible to "circle" at different levels.

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The fan economy is also a traffic economy. Live broadcast without a bottom line by blog eyeballs is nothing more than to improve the conversion of traffic. This method is also not desirable.

In the past,"Flow is king"Everyone is keen on investing in traffic stars, rubbing hot topics, and smashing resources on the platform in exchange for traffic. Many enterprises do not hesitate to spend huge sums of money on traffic, users skyrocket and financing continues, as if it is "politically correct" to smash resources for traffic.

At present, the traffic volume of "more than enough porridge" is everywhere, and there are more and more participants in the live broadcast track. In addition, with the increase of economic cost of traffic, the first half of traffic has come to an end, and the second half of the new traffic era will beRefined operation, content value and user experience are the key points of assessment.

As the saying goes, people come and go in a hurry in the world. Instead of being ostentatious and relying on gimmicks to attract the world to look at you more, it is better to use the real thing and let her "stay". Then, through emotional planting, we will continue to strengthen user relations and make friends with users sincerely, so as to turn traffic into retention.

People’s Daily Overseas Edition once commented: "Only by making content with your heart can you infect the audience. Without the blessing of high-quality content, traffic is just traffic. " Each car company, whose ecology is more complete, whose content is more valuable, who can truly treat users as friends, who has a greater chance.

Xiaomi SU7 Debuted at Xiaomi Technology Conference Pre-released Lei Jun said that Xiaomi Automobile should be designed to stand the test of time.

At the press conference, Mr. Lei highlighted his R&D team. Xiaomi SU7 assembled the world’s top designer team to build it, and was the first China designer in BMW.Litianyuan, former senior exterior designer of Mercedes-Benz German headquarters.Qiu Zhen, former BMW senior interior designerShinTogether, the beauty of nature and the beauty of science are integrated in the design of automobile industry, which is concise and smooth without losing the strength and layering, showing a seamless aesthetic feeling.

The front of Xiaomi SU7 adopts "water drop headlight", which is inspired by the instantaneous shape of water drop, and adopts 4-lens and 12-pixel matrix ADB adaptive headlights; The waistline on the side of the car body has both beauty and strength; The highly recognizable halo taillight at the rear of the car is inspired by Saturn’s halo, and a progressive dynamic light band is composed of 360 632nm ultra-red LED elements.

Xiaomi SU7 creates three body colors: Gulf Blue, Elegant Grey and Olive Green, which brings the aesthetic experience from nature and returning to nature.

The design of Xiaomi SU7 also considers the wind resistance coefficient. With 28-degree front windshield, 17-degree slip back and G4 continuous curvature of the whole vehicle contour, and the design of borderless water drop rearview mirror and Goose Warm Stone Lidar, the model has been scientifically tested in wind tunnel, which makesThe drag coefficient of millet SU7 is only.0.195Cd,This is the currentThe lowest wind resistance in global mass-produced cars.

In terms of space performance, the body size of Xiaomi SU7 is4997mm x 1963mm x 1440mm,The wheelbase is3000mm,Sports car posture with low prone movement, C-class large space with multiple travel scenes, and vertical seating space in front row.1012mm, Rear Knee Gap105mm, trunk volume517L, more105LThe volume of the front spare box is the highest in domestic pure electric cars.

In terms of motor, Xiaomi SU7 is equipped with HyperEngine V6/V6s super motor jointly developed by Xiaomi, with a speed of 21000rpm, surpassing the world’s strongest mass production motor. The SU7 Max version of Xiaomi adopts dual-motor all-wheel drive, and the peak torque reaches 838N·m, which is enough to match the sports car performance of the 4.0L turbocharged engine. The total power is as high as 495kW, the maximum speed can reach 265km/h, the acceleration from 0 to 200 km/h is only 10.67 seconds, and the acceleration from zero to zero is as fast as 2.78 seconds. Not only that, Xiaomi SU7 is also full of driving pleasure. It can customize ten adjustments including acceleration characteristics, steering feel, and distribution ratio of front and rear drives. It is equipped with Boost mode, with excess torque output lasting for 20 seconds, supporting ejection start, and the power is instantaneous. It is the ultimate performance enjoyment of speed and passion.

In terms of chassis, Xiaomi SU7 adopts independent suspension with front double wishbone and rear five-links, equipped with intelligent chassis of Xiaomi flurry, CDC damping variable shock absorber, Bosch ESP10.0 body stability system, Bosch DPB brake controller, Braebo four-piston fixed calipers and many other super configurations, with a turning radius of 5.7 meters and a braking distance of 33.3 meters, which has excellent comprehensive handling performance.

What do you mainly look at when buying a laptop?

  What do you mainly look at when buying a laptop?Although there will be some performance differences between laptops and desktops, there are still many office users and designers who choose to buy laptops as their main machines. Laptops may not be as portable as tablets, but the advantages of laptops are still very obvious when dealing with some large documents or design tasks. So what do you mainly look at when buying a laptop? As a person who used a laptop to edit, Xiaobian shared with you the experience of buying a notebook.

What do you mainly look at when buying a laptop? Look at the demand

  (1) the notebook configuration requirements, that is, use.

  Buying a notebook computer mainly depends on the purpose, what is the best notebook, and a notebook suitable for many people is the best, so when buying a notebook computer, you must first know what you will use it for in the future.

  If it’s just ordinary internet access and office work, it’s almost unnecessary to consider the computer configuration, and just holding a laptop can meet the needs of ordinary internet access and office work.

  If it is audio-visual entertainment, it pays more attention to high definition and video decoding, so the relatively new second-generation SNB integrated graphics platform is a good choice.

  3. If it is used for professional drawing, then the focus is on professional drawing graphics card, so choosing a notebook will have certain requirements for graphics card, and the integrated graphics card book may not be suitable.

  2. If you are a mainstream game or a user who needs video rendering, you will have higher requirements for the comprehensive performance of computer notebooks, such as computer cpu, graphics card and memory, and multi-core discrete graphics card is more important.

  The requirements listed above are gradually increasing from low configuration to high configuration, so the later the budget, the higher it will be, but here we will involve budget and practical issues.

  ② Are there any special requirements for notebooks, such as Bluetooth, HDMI (High Definition Output Interface), eSATA, fingerprint encryption, etc. In fact, this non-essential condition depends on personal hobbies.

  ③ What is the budget for purchasing a laptop?

  Undeniably, the budget for purchasing notebooks is a part that players pay close attention to, and the budget is also closely related to the use of computers. For example, notebooks with general configuration that can meet the needs of office and ordinary Internet access can be bought with a budget below 3,000. According to different brands, their prices will be different, but basically there will be a trend. At present, the overall performance is good, and the price budget of dual-core brand notebooks will be around 4,000 yuan. According to different brands, the price will be around 4,000 yuan.

  For example, the price of an i3 notebook with Shenzhou brand is about 3,500 yuan, but the price of the same configuration on the more famous Lenovo brand may reach 4,000 yuan or higher, so the purchase of notebooks here is also related to the brand. Although different brands have the same configuration, there are differences in workmanship, so the purchase of notebooks is based on the user’s use and the budget is related to the brand.

What do you mainly look at when buying a laptop? Look at the configuration.

  The first consideration when buying a laptop is the size of the laptop. Whether to buy a small size or a large size, Xiaobian has the following suggestions:

  Notebooks 13 inches and below are mostly used for mobile office, so they can basically meet the daily document processing in performance. However, with the dual pursuit of small size and high performance by consumers, many manufacturers have launched small size and high performance notebooks. Such as MacBook Pro and SurfaceBook.

  14-inch is considered by most people to be a balance of mobility and performance, with good cost performance and performance, good look and feel, and not too heavy and too big, which is suitable for most people and the mainstream choice. If it is a game book, you may have to pay attention to heat dissipation. It is recommended by people who want mobility and performance.

  15 inches, poor mobility, generally focusing on screen enjoyment and game performance, and the cost performance is generally good. It should be better than the 14-inch one if the heat dissipation is not cut corners. Recommended by people who often stay at home to play games or watch movies and rarely take them out.

  17 inches and above, poor mobility, the recommender is the same as above.

  Another thing to consider is that the battery life of notebook computers is generally inversely proportional to the screen size, and of course it depends on the specific hardware configuration and settings; In addition, we can change the battery, so we can choose it flexibly, and ordinary household users don’t have to pay too much attention to it. After all, household notebook computers generally use mains electricity and won’t use notebook batteries, but for mobile office friends, we need to pay attention to the endurance of notebook computers.

  The special functional requirements of notebooks, I mean Bluetooth, HDMI, eSATA and other functions that are not available on every computer. Bluetooth has a lot of notebooks with reserved positions, so you can open and add a module yourself with strong hands-on ability, while HDMI and eSATA seem to have no way to add them. Some people need to use Bluetooth to link printers or mobile phones, use HDMI to play high-definition TV, use eSATA interface to connect high-speed mobile hard disks, and use fingerprints to encrypt notebooks. If you have special requirements in these areas (I have said or others), you should pay attention to them when buying a book.

  After determining the configuration of the notebook you want, you should start to compare the workmanship and performance of various brands and models, and the brand is in a relatively backward position here. I don’t value the brand so much, not to say that I ignore the workmanship. In fact, the workmanship is very important. But now most of the notebooks are entrusted by Taiwan Province enterprises (some big brands also have their own local factories, usually high-end products), and all the components are almost the same brand, and some even let the manufacturers do the design work.

  Although the quality of finished products of different brands from the same factory is different, the internal quality of finished products of the same consumption positioning level is basically not much different except for external parts such as shells. Therefore, I think that under the premise of good design function and no defects (referring to firmness, heat dissipation, functions of various components, etc.), if external factors such as appearance and mold fineness can reach the bottom line of personal acceptance, even second-line brands are still worth considering, and the price of first-line brands is expensive, and the cost performance is not excellent. Of course, it is better to go directly to the first line.

  Brand here is also an important place for after-sales service, such as how many years of warranty, free or paid, and how long the specific parts will be guaranteed, such as screen, door-to-door service or repair service, under what circumstances, and how long the period is, etc. These also require personal efforts and comparison. Here, we are not advised to buy brands that are completely unknown, too close to the cottage, and the quality is not assured.

  The important performance of a notebook related to work is heat dissipation, especially for a game book with strong performance. When the performance of the graphics card is enhanced, it will inevitably lead to the improvement of the overall heat, so we should pay more attention to the heat dissipation performance. After all, notebooks are made of various electronic components with solder, and too high a temperature is definitely not good for stability and life. I’m afraid the heat dissipation performance can’t be concluded from the manufacturer’s parameters or the promoters’ introduction. The best way is to look at the evaluation and comments of netizens online, but it should be noted that there are many online gunmen. I suggest you go to JD.COM Mall to look at the transaction evaluation, which is more reliable.

  In addition, in addition to the differences in hardware, notebooks also have the differences between their own systems and software. Some are pre-installed with Win7, some are Linux, and some are bare-metal Dos systems. It is best to choose according to your own situation. In fact, this is generally easier to solve, and stores will generally install the latest system for you.

  Summarize what to buy a laptop: look at the demand, look at the configuration, look at the face value and look at your own savings. Whether you are working in the morning or eating chicken at night, what kind of laptop you choose to buy is mainly based on your own needs. Then choose the notebook computer that meets the requirements from the configuration, and it is not difficult to find the one you like.

"post-90 s" Bao Ma is the anchor of shroud: shroud can be beautiful just like the dress of the deceased.

In recent years, more and more young people have begun to pay attention to and devote themselves to the funeral industry, injecting new vitality into this industry with their enthusiasm and wisdom. In Heze, Shandong Province, a post-90 s treasure mother chose to be the anchor of the shroud. Every night, this treasure mother introduced the shroud in the live broadcast room and tried it on and displayed it according to the audience’s requirements. Sometimes she needed to try on more than 40 pieces in one night.

In this treasure mother’s view, the shroud is like the dress of the deceased. It is a traditional custom to prepare the shroud for the deceased, but it is difficult to see the effect of wearing it when buying it offline or online, and now many people are not so shy about dying. Some even choose the shroud for themselves, so she moved the shroud to the live broadcast room.

Qi Jianyue reports from Heze, Shandong Province, Shuo Jinag

Murong Xuecun: China’s online literature in the past ten years is mostly mediocre.


  In 2003, because I wrote a film "Chengdu, Please Forget Me Tonight" on the Internet, "Murong Xuecun" was born and became a smash hit.


  In 2005, after several novels were published one after another, "Murong Xuecun" suddenly fell into silence, and it was not until three years later that his new work "Forgive me, the world of mortals is upside down" was released. Some people say that this is a "secret history of rivers and lakes" about redemption and depravity, and it is another knife to seal the throat after "Chengdu, please forget me tonight"; Lu Jinbo, Murong Xuecun’s longtime friend and publisher, even refused to publish the novel because he thought it was "hopelessly dark".


  This topic is written and illustrated by our Shanghai correspondent Liu Fang.


  Content introduction:


  A little boy from a poor village and family, through his own hard work, finally completed his father’s last wish and was admitted to the university law major. After graduation, he became a well-known lawyer in an open city with a very developed economy, and often appeared on local TV programs. He was the guest speaker of a famous legal column, either teaching legal knowledge or answering various legal questions raised by the audience, and became a public figure in the city … However, such a career is thriving.


  This is a "big dream of the world of mortals" described in Forgive me for the upside down of the world of mortals. Sin, conspiracy, depravity, snobbery, hypocrisy, cruelty, vicious, dirty, reserved, kind, stubborn … All kinds of characters are colorful and lifelike.


  Being criticized by friends for "falling" Murong Xuecun responded-


  I have been killed by the world and become a bad person.


  Guangzhou Daily: It has been as long as three years since the last work. Where have you been and what have you done in these three years? What directly gave birth to this new work?


  Murong Xuecun: In 2005, after writing Most People Died of Greed (called Eden Cherry when it was published), I got lost. I didn’t know what to write or how to write for a long time. Later, I went to Lhasa, became a vegetarian, studied, sat in a daze opposite the Potala Palace every day, and went to Changsha to host the emotional hotline for four months. Finally, I couldn’t stand the hustle and bustle of the secular world, and returned to Lhasa, then went to Sanya and Qingdao, and made several round trips. The trip was more than Wan Li. During this time, I have written more than a dozen novels, ranging from almost 60,000 words (a martial arts novel named "Loulan Mingyue") to nearly 10,000 words, but unfortunately I have not finished. One day, while chatting with my friends, I had an impulse to say that I wanted to write an out-and-out bad guy. When I got home, I started again, but I didn’t expect it to be finished.


  I majored in law in college, and I’ve always wanted to write a novel on legal subjects for so many years. After I finished writing Chengdu in 2002, I wrote about 20,000 words, which was also a lawyer’s story, named Justice. Later, the computer hard disk crashed, and I couldn’t find those 20,000 words anymore, so I lost interest in writing. I think it’s still very interesting to pick up this topic now. Of course, "Forgive me for the upside down of the world of mortals" is not "Justice". The protagonist in "Justice" is a good lawyer with ideals, dignity and full of blood, while Wei Da in "Forgive me for the upside down of the world of mortals" is an incorrigible villain. This probably reflects my own mentality: after six years, I have become a bad person myself.


  Guangzhou Daily: You had an argument with your friend and publisher Lu Jinbo on the Internet about this book. He said that your new book is too dark and inhuman, "almost abnormal", and you can only sell 100,000 copies at most. What do you think of this statement? Do you care about the sales of your works? I heard that you are a "bookseller" of this book? Will your works do this in the future?


  Murong Xuecun: There is something wrong with Lu Jinbo’s understanding of "human nature". Human nature has always been good and evil, and there are no 100% good people and no 100% bad people. Flesh and blood are born of human fireworks, so it is natural to provoke human dust. The world is vast, and there are no spotless saints. Saints are also made of meat, and they also have carnal selfishness, not to mention our mortals.


  The focus of my argument with Lu Jinbo is not the sales volume, but the value of this book. There is little difference between 50,000 copies and 100,000 copies in my eyes, but I can’t stand him saying that my years of hard work are useless.


  I run this book by myself, which is only a temporary expedient. My career is not business, but novel creation.


  Lu Jinbo’s Criticism of Murong Xuecun’s "Degeneration"


  Forgive me for turning the world upside down


  It’s dark to despair.


  Why is "Chengdu, Please Forget Me Tonight" a great work, and all versions can sell nearly one million copies together, because it is human nature and sensational; And then "Heaven to the left, Shenzhen to the right", has been relatively cold, like reportage; "Eden Cherry" began to be paranoid, but it was almost abnormal in "Forgive me for the upside down of the world of mortals"-you will never see a good man, a little kindness, a little emotion, a little integrity and a little courage in the book. To sum up, Lu Jinbo came to the conclusion that "Forgive me for the upside down of the world of mortals" is indeed a desperate novel, so he only gave a poor first print run of 100,000 copies.


  Talking about new works:


  The protagonist is so gloomy that even senior lawyers feel shocked.


  Guangzhou Daily: I heard that you have thought of many names for your new book?


  Murong Xuecun: It was originally called "Whose heart is not soft". In fact, I like the name "Dressed all over the city" best. It is tough, atmospheric, and has a strong character-the water is rustling and the west wind is cold, and the clothes are like snow. But when soliciting opinions on the Internet, most readers read it as "devil wears prada City". This is not my intention, because I was afraid that others would misunderstand me, and I changed my original name when I published it. The name "Forgive me, the world of mortals is upside down" has the meaning of repentance, and it is also a bit disappointing to wake up and see through the world, but this is only my wishful thinking. In fact, people like Wei Da will not repent.


  Guangzhou Daily: You gave Chengdu, please forget me tonight a low score of more than ten points. How many points can you score for the new work?


  Murong Xuecun: When I wrote Chengdu, I was still young, and I handled many plots and relationships very immature, while Forgive me for the upside down of the world of mortals is much more sophisticated. The protagonist of this book is a lawyer with a gloomy mind, alert and cunning, some of which are thrilling for even senior lawyers.


  I wrote four novels. Looking back now, these four works are not good works, but I have been making progress. Compared with Chengdu, the story of Forgive me, the world of mortals is upside down is more vivid, and many printers were fascinated when it went to press. For me, this is the highest reward. Scoring at such a time is all a joke. I don’t think the new work will be graded. The merits and demerits are all judged by readers.


  On Mao Dun Literature Award;


  It was a joke that failed Mao Dun.


  Guangzhou Daily: Not long ago, you just "bombarded" Mao Dun’s literary prize and thought it was "opaque", so you won’t want it if it is awarded to you.


  Murong Xuecun: Most foreign literary awards are undertaken by independent non-governmental organizations, and the awards are more convincing. The Mao Dun Literature Award is a joke. I posted its selection regulations online the other day. It’s hard to imagine that it has such a trite guiding ideology. It’s really a shame to Mao Dun.


  Guangzhou Daily: Why are you so secretive about your original name and experience? You seem to have said that you don’t plan to get married and have children in your life. Tell me about your love view.


  Murong Xuecun: The author doesn’t need to sell his privacy, just create honestly.


  I am a particularly selfish guy. I am only loyal to myself all my life. I don’t want to spend time shopping with anyone or patiently coax her when she is unhappy. My ideal life is a life of "no wife, no unit". As long as it doesn’t break the law, it’s out of the control of the heavenly king Lao Tzu.


  I have always been suspicious of love. If there is such a thing as "love" in the world, it should be the most beautiful and best emotion, and it will last forever, and it will not be blocked by mountains or discolored by time. In reality, such feelings don’t exist at all, so I often say: it is better to believe in the kitchen god than to believe in love.


  Talking about literature:


  It is nonsense to say that novels should read "serious literature"


  Guangzhou Daily: Some people say that your novel is not elegant. In your opinion, what is the standard of a good novel?


  Murong Xuecun: A novel is supposed to be good-looking, and it is an ability to tell a wonderful story. Some unreliable critics in China emphasize "pure literature" and "serious literature". It seems that only obscure novels are good novels, but they are nonsense. If you must be ugly to "enter the room", then this hall is not enough, and this room is not enough.


  Guangzhou Daily: You became famous on the Internet and were regarded as an "online writer". How do you evaluate the online literary creation in the past 10 years?


  Murong Xuecun: I’m not a writer, just an online writer. In China, "Writer" is a professional title. I refused to join the Writers Association. Without a writer’s certificate, I had to call myself "Writer". But I don’t think they have anything clever at all. The internet is my spiritual hometown, and writing novels on the internet has its own pleasure. Today, there are many authors and works on the Internet, and genre novels are beginning to appear, but so far there has not been a really good novel. The writers’ attitude is too casual, the writing is too rough, and there is no imagination. Most of them are mediocre works. But given space, there will be good works.

Editor: Li Erqing

World Cup summary: Portugal and Brazil win, South Korea draw Uruguay, Switzerland 1.

On November 25th, Beijing time, on the last match day of the first round of the World Cup group match, Switzerland, Portugal and Brazil won, while South Korea drew 0-0 with Uruguay.

Switzerland 1-0 Cameroon

Embolo scored in the first three minutes of the second half, but he refused to celebrate because Cameroon was his country of birth. In the end, his goal helped Switzerland beat Cameroon 1-0 and made a good start. In the history of the World Cup, Switzerland won all the African teams twice, after they beat Togo 2-0 in the 2006 World Cup group match. At the same time, Switzerland has also continued its unbeaten record in the first round of the last six World Cups (3 wins and 3 draws). The last time they lost in the first round of the World Cup, they lost to Germany 0-5 in 1966, and it has been 56 years since then.

Brazil 2-0 Serbia

Richard Lisson scored twice, which finally helped Brazil beat Serbia 2-0, and continued the unbeaten record of the team’s last 16 World Cup group matches (13 wins and 3 draws) while winning three games against Serbia. This is also their eight-game winning streak in recent competitions.

Korea 0-0 Uruguay

The left column rejected Godin’s and valverde’s shots, and in the near stoppage time, Sun Xingyi missed the winner with a long shot outside the restricted area. In the end, South Korea drew 0-0 with Uruguay and scored 1 point.

Portugal 3-2 Ghana

Cristiano Ronaldo scored the first goal with a penalty and became the first player in history to score in five consecutive World Cups. Then Felix and Leo each scored a goal, which finally helped Portugal beat Ghana 3-2 and won the first victory in the first battle of the last four World Cups.