标签归档 南京新茶外卖论坛

The Ministry of Transport and other centralized interviews with major online ride-hailing platform companies

  Xinhua News Agency, Beijing, November 11 (reporter Wei Yukun) reporter learned from the Ministry of Transport on the 11th that the Ministry of Transport, the Central Network Information Office and other six departments jointly interviewed Didi Chuxing, Shouqi Car, Shenzhou Youche, Cao Cao Chuxing, Meituan Chuxing, Autonavi, Didi Chuxing, Hello Chuxing and other 8 online car-hailing platform companies.

  It is understood that since the second half of this year, there have been many new situations and problems in the development of online car-hailing and ride-hailing markets, involving various aspects such as industry safety and stability, which have attracted extensive attention from all walks of life and the media.

  Cai Tuanjie, deputy director of the Department of Transportation Services of the Ministry of Transport, said that this is a reminder-style interview, designed to listen to the opinions and suggestions of platform companies, jointly create a good environment for the standardized and healthy development of new transportation formats, and provide further reminders and supervision for the safe production and maintenance of stability of various enterprises, so as to protect the safety of people’s lives and property and legitimate rights and interests, and better meet the people’s travel needs.

  The interview pointed out that the main online ride-hailing and ride-hailing platforms have refined the rectification measures and implemented the rectification measures according to the list of problems and rectification lists reported by the joint safety inspection in 2018, and have achieved phased results, but they still need to continue to advance. All platform companies should continue to strengthen the implementation of the main responsibility of enterprise safety production, and in combination with the new development situation, institutionalize and standardize the effectiveness of safety rectification, and further improve the enterprise system and long-term mechanism for safety production.

  The interview proposed to jointly create a good policy environment for the development of new forms of transportation. To further accelerate the pace of online car-hailing compliance. All online car-hailing platform companies should take the initiative to cooperate with local management departments and operate in accordance with laws and regulations to ensure the safety and legitimate rights and interests of passengers.

  The interview pointed out that it is necessary to scientifically define the responsibilities of all parties to the aggregation platform. Some aggregation platforms have recently had new problems such as access to non-compliant online car-hailing platform companies, vehicles and drivers, engaging in illegal online car-hailing operations in the name of "aggregation". Aggregation platforms should strengthen the review and inspection of the business qualifications of connected online car-hailing platform companies, and urge online car-hailing platforms to strictly check the qualifications of vehicles and drivers, and jointly assume the responsibility of safety and security and the responsibility of solving passenger complaints.

  In addition, it is necessary to resolutely implement the main responsibility of enterprise stability maintenance and effectively maintain the stability of the industry. All platform companies should immediately investigate their own hidden dangers such as "rental purchasing" and infringement of driver rights and interests, strictly rectify, implement the main responsibility of enterprise stability maintenance, do a good job in the management of offline vehicles and personnel, and protect the legitimate rights and interests of drivers.

MasterGo helps 360: reduce costs and increase efficiency, and deeply collaborate across teams

"We currently have a team of nearly 600 people collaborating online through MasterGo. MasterGo has brought us continuous performance improvement, and the design and product teams have achieved deep collaboration with the platform."

Peng Bo, head of user experience design, 360 Digital Security Group

Case Highlights

600 people online collaboration

Privatized security deployment

Build high fidelity template library

bidirectional reuse of team libraries

360 Digital Security Group (360 (601360) Digital Security Technology Group Co., Ltd.) is a leader in digital security, adhering to the strategic policy of "going up the mountain and going down the sea to help small and micro enterprises", and comprehensively upgrading the "360 Security Cloud" with the core development concept of "Security as a Service". The successful digital security operation system framework that has been repeatedly verified by the industry for more than ten years will build a complete digital security capability for countries, cities, large enterprises, and small and medium-sized enterprises to deal with complex threats in the digital age in a cloud-based service manner.

Business empowers do subtraction, capability boundaries do addition

In the case of limited personnel, how to improve team collaboration and productivity? This is a problem that many companies must face in the era of collaboration. And for multi-security business teams like 360 Digital Security Group toB and toG, it is even more important.

"360 Digital Security Group’s R & D support mid-platform design team needs to support the continuous iteration of nearly 100 standard products, and at the same time support a large number of customized project designs. They often face a lot of emergency work in the plan. The introduction of effective design productivity tools will bring great help to the daily work of the team." Peng Bo, head of R & D Shared Support Center – user experience design, said: "So, how to achieve fast and orderly design delivery for a design team of this size is not a simple efficiency issue, but requires a deeper consideration of the relationship between business empowerment and team capability boundaries." Designers cannot be regarded as a simple resource pool, and passive collaboration that wins by quantity is not a virtuous circle; and the practice of MasterGo and 360 has found a good answer, that is, to achieve "business empowerment subtracts and capability boundaries add" through synergy.

"Through MasterGo, we push and empower high fidelity resources such as design specifications and UI component templates to the product team, and no longer rely heavily on UI design investment for some conventional OEM products and customized projects, but switch to a lightly involved collaboration method of proofreading and control, which greatly improves collaboration efficiency. Through the construction of common design resources on the MasterGo platform, the team not only enhances the design efficiency of the team itself, but also opens up the resources to the Product R & D business team to achieve the effect of deep empowerment. In the production execution process, the position role is filled, and the collaboration process is simplified. Naturally, the subtraction of the Product R & D process is formed. To a certain extent, the prototype is high fidelity, which is suitable for requirements verification and pre-project docking needs. The indirect benefit is that the design team can focus their energy on key standards, support the experience design of major projects, have more energy to do design innovation to solve the experience problem of complex business scenarios, improve the ROI of the team’s work, promote the expansion of the team’s ability boundaries, and lead the team change with the help of tools. "Peng Bo explained.

It is precisely because of the synergies brought by MasterGo that can help the team meet the current challenges. After two months of trial, the 360 design team officially switched the working platform to MasterGo. So far, 360 Digital Security Group has nearly 600 people who have collaborated online through MasterGo.

Collaboration advantages are highlighted, and design is fully efficient

"The benefits MasterGo brings to the design team are obvious, and the experience in many product functional details is also remarkable," commented Liu Bo, an experience designer at 360 Digital Security Group.

MasterGo has opened the door to the collaborative era in the domestic design field. Compared with traditional design software, the efficiency improvement advantages of online collaboration are undoubtedly highlighted. In communication, management, production and other aspects, MasterGo is helping the design team achieve comprehensive efficiency improvement.

First, the shift from offline review to online review has broken the traditional inefficient communication model. Liu Bo, an experience designer at 360 Digital Security Group, said: "Before, we could only pass documents around, and then open and view them separately. Important projects will be reviewed offline and participated in by multiple parties. Now through MasterGo, whether it is internal review or a business team participating in the review, we can complete some regular requirements online. Everyone communicates on one file, and the path is clear. In particular, online comments, circle words, text proofreading and other functions have helped us save a lot of communication costs. We can directly mark and reply to controversial places, and the efficiency of the review has also been greatly improved."

From the perspective of document management, we agree that it is very effective to manage the rights of documents through MasterGo. In the past, with traditional design software, all documents were scattered and stored on the hard disk of each designer’s own computer, which was inconvenient for unified archiving management and document sharing. When designers need to retrieve documents, they can only copy them on their own computers, and due to the frequent iteration of documents, it is also very time-consuming to find them. After migrating to MasterGo, all documents are stored together, and the iterative versions are clearly classified. Online calls are immediately available, and for users, they only need to open the corresponding permissions reasonably to see the corresponding documents. For 360’s design team, using MasterGo for unified document management provides a good foundation for the team’s future design asset management.

Many highlights in the functional details of MasterGo products have also been recognized by the design team. " For example, the automatic layout is very easy to use, you can directly define the margins, and adjust the adaptive layout with the container, which is very convenient; the component set can be customized for the same type of components; the chart creation function is also much more flexible than the local design software; the proofreading function can help product students directly mark the wrong text, reducing communication costs; the component library helps us effectively achieve the unity of the team in design specifications and styles; the resource library provides a lot of high-quality resources… "360 Digital Security Group experience designer Xuan Xuan introduced:" Overall, MasterGo’s overall performance in product function details is indeed more flexible and effective than that of the same type of products on the market. While helping the design team improve the overall efficiency, we also take care of the designer’s experience from the details. "

Two-way reuse of team libraries for effective cross-departmental collaboration

"Cost reduction and efficiency are the most important goals of the team, and the introduction of tools will strongly promote this goal, and achieve horizontal synergies within and between teams." Peng Bo shared, "Measured based on organizational goals, MasterGo is very much in line with our expectations. Within the design team, the collaborative creation of multi-person projects is significantly improved; at the same time, the collaboration between product managers and designers is sublimated, and the efficiency is also improved."

Based on MasterGo, the 360 digital security design team has created its own team library: designers have built high fidelity quality component libraries and page templates, which are open to the product side as public resources of the team library; the product team relies on this rich high fidelity resource library to quickly build prototypes through MasterGo, tools and resources form a collaborative bond, document circulation and reuse are effective, and product and design are collaborated on the same platform. Solve a series of high-cost problems caused by inconsistent tools and incompatible document formats between posts under the traditional collaboration process, which is the breakthrough advantage of MasterGo in cross-departmental collaboration.

"We opened up public design resources on the product side and provided corresponding tutorial help, and this path was quickly cleared. So far, we have achieved deep collaboration between production and design in some key business scenarios," Peng Bo said. "Similarly, the high fidelity prototype output on the product side, the design can be smoothly connected, and the design work is based on the source file that can be edited twice. The layout and visual design are further improved, and there is no need to rebuild the design from 0 to 1."

From product-side reuse of component libraries and page templates to design-side reuse of prototypes to refine output high fidelity designs, MasterGo helped the 360 team achieve two-way reuse of team library resources. The change of the entire process saved a lot of manpower and time costs, thus improving the overall collaboration efficiency of product managers and designers, and achieving effective collaboration across departments.

"In addition, as a digital security company, asset security is also an important factor for us to consider. In addition to the excellent online collaboration function, we chose to cooperate with MasterGo because it is a domestic design collaboration tool with private deployment, which meets the relevant requirements of our data asset security control. MasterGo provides an excellent solution for domestic companies with the same requirements."

Peng Bo, the head of user experience design of 360 Digital Security Group, affirmed MasterGo, which also represents the team’s recognition of the achievements of the two parties in co-creation practice. MasterGo, which is committed to providing users with enterprise-level solutions, will create more excellent practice cases for domestic enterprises in the process of growing together with co-creation customers.

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Geely Future Travel Constellation has successfully entered orbit with 11 stars, and is expected to complete the first phase of deployment in 2025

Chen Mengxuan, a reporter for Southern Finance and Economics, reports from Nansha

After the successful launch of "Five Stars in One Arrow", Nansha’s commercial aerospace industry received another good news of "11 Stars in One Arrow".

At 7:37 on February 3, the second orbital plane of Geely Future Travel Constellation was successfully launched at the Xichang Satellite Launch Center in a one-shot 11-star manner. The satellite successfully entered the predetermined orbit, all satellites were in normal condition, and the launch mission was a complete success, setting a new record for the number of satellites launched at the launch site.

Geely Future Travel Constellation is the world’s first commercial communication navigation and remote sensing integrated constellation built by Spacetime Daoyu, a science and technology innovation enterprise under Geely Holding Group. In 2021, Geely established the only aerospace business headquarters in the country in Nansha, Guangzhou. By building Geely Future Travel Constellation, it will help Nansha build the third pole of China’s aerospace industry and the first pole of China’s commercial aerospace industry, leading the development of China’s commercial aerospace science and technology industry.

On June 2, 2022, Geely Future Travel Constellation’s first orbital nine-star was successfully launched from Xichang Satellite Launch Center in a one-shot nine-star manner. The first orbital plane of the constellation pre-sequence successfully completed a series of work such as satellite mass production, orbital plane-level deployment, constellation-level measurement and control, and application testing. Globally, Spacetime Daoyu is an enterprise that has the ability to independently build and operate commercial satellite constellations after Iridium, Globalstar, Orbcomm, OneWeb, and SpaceX. It is also the only commercial aerospace enterprise in China to achieve constellation full-orbit deployment. In 2023, Spacetime Daoyu became the first commercial company in the world to achieve the standard-level mass production application of satellite communication vehicles.


It is reported that Space-Time Daoyu will complete the deployment of 72 satellites in the first phase of the constellation in 2025 to achieve global real-time data communication services; the second phase will be expanded to 168 satellites to achieve global centimeter-level high-precision positioning services; providing high-reliability and low-cost application services for human future travel fields, such as autonomous driving, intelligent networking, consumer electronics and other industries. At the same time, the constellation satellite is equipped with AI remote sensing function, providing 1-5m high-resolution remote sensing image products and services, empowering ecological environment monitoring and other fields.

The satellites launched this time are mass-produced by Spaceway through its own satellite super factory. As the world’s first satellite mass-production factory that deeply integrates aerospace manufacturing and automobile manufacturing capabilities, it can achieve one satellite per day, with an annual output of 500 satellites, and the production cost of satellites can be reduced by about 45%, which will help the rapid network construction of global constellations. At the same time, Spaceway has realized satellite orbit-level deployment through independent technological innovation and cooperation with highly reliable carriers, and realized the rapid construction and deployment of constellations in a one-shot-one-orbit manner; ensured the stability and reliability of constellation services through constellation-level measurement and control; and effectively built a constellation service business model through large-scale commercial landing.

Xiaomi announces car-to-car charging patent: Xiaomi car can be turned into a giant "power bank"

  Qichacha APP shows, Recently, Xiaomi Automotive Technology Co., Ltd. published a patent for "vehicle-to-vehicle charging circuit, charging wiring harness, charging system and electric vehicle", the publication number is CN216783299U.

  The patent diagram shows that both ends of the adapter cable are equipped with charging guns, which can be inserted into two cars to transfer the power from one car to the other.

  This also means that Xiaomi cars will have external discharge capabilities. In fact, today, with the development of electrification in full swing, the function of external discharge has been widely used in a variety of pure electric and plug-in models.

  The external discharge is roughly divided into two types: VtoV and VtoL.

  Among them, VtoV (Vehicle to Vehicle) mode literally means car-to-car charging, which simply means that the power in one’s own car can be recharged to other cars to supplement power for other vehicles with insufficient power.

  The other type of VtoL (Vehicle to Load) is the external power supply mode, which allows you to directly convert the electrical energy in the car into AC power and output it outward, directly charging electrical devices such as induction cookers, microwave ovens, and mobile phones.

  The abstract shows that the vehicle-to-vehicle charging circuit is applied to the first electric vehicle including the first charging interface, and the vehicle-to-vehicle charging circuit includes a controller, a power supply circuit and a voltage detection circuit. Vehicle-to-vehicle charging can be carried out through one electric vehicle to another electric vehicle to be charged, without moving the electric vehicle to be charged to a charging pile for charging, which improves the flexibility of charging electric vehicles.

Li Jiaqi and Viya have brought MCN back to the forefront, and traditional media has many advantages.


Special feature of 1905 film network On April 15th, before and after "Youth Poetry Club", which was broadcast live by the film channel, the host Lan Yu made two live broadcasts in Aauto Quicker with the theme of interactive poetry reading. This two-hour interactive live broadcast has accumulated more than 15 million viewers and nearly 8 million likes, and sent many signed photos of stars to netizens.


In addition to interactive live broadcast, the movie channel also lays out short video content production and other fields. Official accounts such as Media Center, CCTV6 Movie Channel, China Movie Report and 1905 Movie Network have all settled in short video platforms such as Aauto Quicker and Tik Tok.


Remember to pay attention to our Tik Tok and Aauto Quicker.


Not long ago, from the first opening of "Xiao Zhu Pei Qi" to the fact that no one could "ancestral blue" me and "Xia Dan", the cumulative amount of goods brought by CCTV news "Thank you for spelling a bill for Hubei" twice exceeded 100 million yuan. This makes people see that the traditional media layout has great potential in MCN field.


To put it simply, MCN is an organization or company that helps contractors to continuously export and realize content. In 2019, Li Jiaqi and Viya, two elder brothers and sisters in the e-commerce live broadcast industry, came out of the circle, making the concept of MCN popular again. Since the second half of 2019, traditional media such as CCTV, Hunan Entertainment Channel, Zhejiang Satellite TV and Changsha Radio and Television have accelerated their layout in the MCN field and settled in platforms such as Aauto Quicker.


Li Jiaqi sells goods live.


The general image is good, the communication ability and camera sense are strong, and they usually have professional qualities in a certain field, which makes it easier for TV hosts to become masters of goods. Sufficient talent pool and differentiated professional content production team make the traditional media layout MCN have obvious innate advantages.


MCN heavy upper air inlet


The MCN model originated from the mature foreign economic operation in online celebrity, and its essence is a multi-channel network product form, which combines PGC (professional content production) content, and with the strong support of capital, ensures the continuous output of content, thus finally realizing the stable realization of business.


In 2009, a group of YouTube channel owners announced the establishment of a content alliance, forming the first generation of MCN. In 2014, Disney bought MakerStudio, one of the largest content producers on YouTube with about 400 million subscribers, at a valuation of $500 million. This move is considered to be a great success of MCN content manufacturer model in the industry.


With the diversification of online content in China, MCN was introduced to the China market in 2016. With the diversification of content platforms, MCN is divided into short video MCN, e-commerce MCN and live MCN according to different contents. Papi Tube with Papi sauce IP as the core is one of the earliest known short video MCN, and Shanghai Meiwan Technology Company signed by Li Jiaqi is one of the representatives of current e-commerce MCN. Due to the diversity of content, it is more inclined to distinguish MCN by "selling goods or advertising".


Papi tube with papi sauce IP as the core


In May 2017, Weibo released the Weibo Vertical MCN Cooperation Plan, which opened nearly 50 vertical fields such as drama, military affairs, law, real estate, humanities and arts for institutions to settle in for the first time. In 2018, almost all the head platforms such as Tik Tok, Aauto Quicker, Xiaohongshu, Netease, JD.COM and Taobao announced their respective platforms’ MCN strategies and cooperation methods.


According to Crowley’s statistics, in 2018, the number of MCNs in China has exceeded 5,000, and more than 90% of network celebrities have signed contracts with MCNs, and the output content accounts for more than 60% of the traffic of mainstream platforms. Due to the amazing liquidity and non-replicability of Head online celebrity, capital began to lack confidence in this business model.


In April 2019, as the first MCN in China to go public in the US, Ruhan’s listed share price broke on the first day, and its opening price fell by 37%, which is the best portrayal. On August 29th, 2019, Ruhan’s second-quarter financial report showed that the GMV (total turnover, including paid amount and unpaid amount) of the company in this quarter was 758 million yuan, and the number of online celebrity signed contracts increased to 133 by June 30th, 2019. Among them, online celebrity GMV of the three heads headed by Zhang Dayi reached 369 million, accounting for 48.6% of the total.


In the second half of 2019, with the appearance of two live e-commerce anchors, Li Jiaqi and Viya, MCN returned to the forefront. Li Jiaqi’s cooperation with film stars such as, etc. to buy tickets for movies with goods has become a hot topic.


Capital’s investment interest in MCN institutions has been aroused again, and some marketing and film companies have laid out MCN fields one after another. On January 15th, 2020, New Culture, a A-share listed film company, announced that it had signed the Strategic Cooperation Framework Agreement with Shanghai Meiwan Technology, a Li Jiaqi signing company, and its share price went up and down for several consecutive days, receiving a letter of concern from the CSRC.


According to enterprise survey data, there were 908 companies involved in "e-commerce live broadcast/short video/game live broadcast/online celebrity /MCN" in China in 2019, and the number of such registered companies was 241 from January to March 2020, an increase of 123% compared with the first quarter of 2019.


The gradual maturity and stable development of e-commerce live broadcast means that MCN has a more direct and stable realization path. In this context, since the second half of 2019, CCTV, Hunan Entertainment Channel, Zhejiang Satellite TV and Changsha Radio and Television have all accelerated their layout in the MCN field. This CCTV news live broadcast with goods is also a practical "exercise" for the layout of traditional media in this field.


What are the advantages of traditional media?


At the Media Innovation Summit in 2019, Li Zhihua, director of entertainment channel of Hunan Radio and Television Station, revealed that the channel predicted that the revenue of MCN of radio and television would exceed that of traditional TV advertising in 2020, accounting for over 50%. This is mainly due to the inherent "genetic" advantages of the traditional media layout MCN field.


Media people born in training know better what the audience needs. As one of the founders of the famous short video MCN organization Papitube (organization name), Jiang Yilei (real name of Papi sauce) graduated from the director department of the Central Academy of Drama. The reason why this beautiful and intelligent woman is popular is that her short video content is closely following social hotspots, which is easy to cause emotional resonance of the audience. In terms of content talent reserve, traditional media such as TV stations have obvious advantages.


In terms of content types, TV stations have different column groups, and the coverage can be subdivided into multiple vertical fields. For example, at present, Hunan Entertainment MCN has 261 talents, involving maternal and child, beauty and other industries.


It is understood that the Tik Tok account of Hunan Satellite TV host and producer "Zhang Dandan’s Parenting Classics" has reached 4.034 million fans, and the cumulative number of likes has reached 10.635 million, with a monthly revenue of about one million. Mango Super Media, backed by Hunan Satellite TV, said in the 2019 annual performance report that it will implement the "Big Mang Plan" and build KOL and MCN matrices.


At present, it is difficult to maintain high-quality content output, which has become the weakness of many short video MCN. As a professional production organization, the content quality of TV station MCN is relatively high and can maintain a certain continuity. The TV host has a good image, a strong sense of expression and camera, and a general professional quality in a certain field, which makes him more qualified to become a network celebrity. In 2019, CCTV Boys became a frequent visitor to Weibo Hot Search and successfully entered the ranks of KOL. Not long ago, the "Xiao Zhu Pei Qi" public welfare live broadcast made netizens shout "Stop it, don’t grab online celebrity’s rice bowl again." 


At present, all major platforms welcome the entry of media numbers, which is also a good time for traditional media to enter MCN. Yu Jingzhong, vice president of Aauto Quicker Science and Technology, once said: Video+live broadcast is the natural advantage of radio and television media. The platform welcomes such institutions to settle in, and will provide three support measures: content training, traffic support and commercialization empowerment.


How to enlarge its own advantages, make up its shortcomings faster, and explore a set of mature and feasible operation modes has become a common thinking question in the field of traditional media layout MCN. In addition to economic benefits, whether the social benefits of traditional media can be amplified through this layout is more worthy of attention.

Shanghai Yanpu was investigated by 131 organizations: the sales orders for the exclusively supplied Wujie M5 pure electronic version and Wujie M7 in Chongqing Yanpu began to increase at the end of Jun

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Barak, the best protagonist of football tragedy, won five runners-up in a year.


Barack’s eyes are always firm, but this time he is a little confused.


  Austrian newspaper June 30th (correspondent Chen Weisheng Wu Kaishan) When the score on the big screen of Ernst Hapl Stadium in Vienna was finally fixed at 0-1, Barak sighed. He strained his calf two days before the game, but he still went to the battlefield in the final. Barak had only one thought in his heart, and that was to change the fate of the "Millennium second child". However, after struggling for 90 minutes, he suddenly found that the past six years were just a "reincarnation" for him-after 2002, Ballack once again became the "four Asian kings" in various competitions in 2007-2008. If you add the English Community Shield Cup at the beginning of the season, Ballack won five runners-up in a row, leaving an unprecedented sad mark in the history of football.


  The culmination of individual football tragedy


  Barak is a tragic figure. In 2002, playing for Leverkusen, he missed the World Cup finals in Korea and Japan because of the accumulated yellow cards. He could only witness the team being "ravaged" by Brazil on the sidelines. As a result, he only won the runner-up in the World Cup, the European Champions League, the Bundesliga and the German Cup in that season.


  In the past season, Ballack fought with Chelsea in all major stadiums, but all of them failed, and three of them lost the championship in a cruel penalty shoot-out, namely, the Champions League and the Community Shield Cup lost to Manchester United, and the League Cup lost to Tottenham Hotspur. In addition, in the Premier League, Chelsea also scored the same points as Manchester United, and only finished second because of the lack of goal difference.


  Before the opening of the European Cup, some people were worried that Ballack would win the runner-up again, which would bring his "football tragedy" to a climax. "I don’t care so much." Barak said firmly at the time, "Who doesn’t want to win more trophies? But I won’t be obsessed with this. " Having said that, Barak has not won any World Cup, European Cup and Champions League so far, and he certainly has high hopes for this European Cup. However, fate still seems to be playing tricks on the 31-year-old midfielder. Although he led Germany to the final again, he had an accident before the game.


  The German Football Association issued an announcement on the evening of June 28th, Austria time: "Barak was injured in his right calf and missed the last two training sessions of the team before the game. Whether he can participate in the final may not be announced until the last minute." Before the 2006 World Cup, Barak also strained his right calf. Before the final of this European Cup, Germany once again held its breath for this "famous leg".


  "The only thing we can do is to wait for the development." German coach Loew said, "Medical staff are racing against time to get Ballack to participate in the final." On Saturday evening, Loew even announced that Ballack’s replacement would be borowski, but only a few hours later, news came out from the German camp that Ballack was not knocked down by injury and he would appear in the starting lineup against Spain.


  The passing success rate is the lowest in the team.


  Since Klinsmann unexpectedly appointed Ballack as captain four years ago, it is the 44th time that he has worn the armband of the German team. However, this time against Spain, Ballack failed to play a leading role. In the competition, Barak was obviously not as excited as in the previous games. He was like a "target" in the German team formation, with the purpose of attracting the opponent’s firepower, but it was the "little pigs" Weins Tiger and Podolski who really rushed up.


  In the five games before the final, Ballack ran more than 57 kilometers on the field, which was the highest in the team. But in the first half against Spain, Ballack’s running range seemed to be much smaller, and he basically only swam in the left front court. When the opponent turned from defending to attacking, he just ran back to his own half slowly and stood in his position. In the game, almost every time Ballack took the ball, the German fans at the scene applauded to express their encouragement, but he seemed to have heavy footsteps and even lost his aim in passing the ball. Barak’s passing times (30 times) and success rate (67%) were actually the worst in the whole game. He shot only once with threats. In the 59th minute, Little Pig made a ball for Barak in the restricted area, and Barak just stood in the same place and volleyed the ball off the post, which was almost the most outstanding performance of Barak’s whole game.


  Blood spattered on the court again.


  Ballack, who was injured, added a new injury in the game. Shortly after Torres scored, Ballack broke the corner of his eye in a fight. After two minutes of treatment, Barak returned to the court, but two minutes later, the referee found that Barak’s eyes were still bleeding, so he had to go to the court for treatment again. When he ran back to the court again, the German fans gave thunderous applause, and their hanging heart could finally be put down for a while.


  In the second half, the players of the German team, who were technically at an absolute disadvantage, began to strengthen their physical confrontation and frequently fell to the ground to tackle the ball. Barak played an exemplary role in this respect. Even though he often couldn’t get up for half a day after shoveling the ball, he continued to tackle the ball on the ground without hesitation next time. This strong fighting spirit inspired every German team player to do their best, and the passion of more than 20,000 German fans was completely ignited. Unfortunately, the efforts of the Germans did not pay off in the end, and the score of 0-1 was finally fixed.


  In the strong music, the players of the Spanish team began to spray champagne on each other, while most of the players of the German team gathered far away in the middle of the stadium to cast envious eyes on their opponents. "Little Pig" turned his head and sat on the lawn, unwilling to see the Spanish celebrating. Barak, on the other hand, stood motionless with his waist crossed, and his figure was particularly lonely under the illumination of the stadium lights.


  What could be sadder than being close to the champion five times in a year and all falling short? When the Spaniard held the trophy around the field to celebrate, Barak, who had been standing still for a long time, finally came to his senses. He grabbed Ram next to him, comforted his teammate in a low voice, and then took the lead to greet the German fans in the stands. Behind Barak, the other players of the German team stood up in a sparse way. They played a banner with the words "Thank you", which was originally prepared for the celebration ceremony after winning the championship, but it was also very appropriate at this moment. Barak, the "5 th Asian King", is only 31 years old this year. With the support of fans, he may one day reach the highest podium in international competitions.

Editor: Li Erqing

Nolan: In the era of artificial intelligence, human beings have once again ushered in the "Oppenheimer" moment.

Recently, Nature magazine had an exclusive interview with three scientific consultants of the film Oppenheimer, and deeply discussed the cooperation experience between Nolan and them during the filming process.

Director Nolan believes that in the current AI era, human beings are facing challenges similar to those of Oppenheimer. He stressed that those who master the development direction of AI technology need to shoulder their responsibilities bravely like Oppenheimer. He also believes that at this critical moment, we should not only pay attention to the rapid development of AI technology, but also pay attention to the potential risks it may bring.

Nolan said that during the first nuclear test in history, people were afraid of the out-of-control chain reaction caused by nuclear fission, fearing that it would destroy the whole planet. Now, with the rapid development of AI technology, famous AI researchers including Hinton and technology giant Musk are beginning to worry that AI technology may bring irreversible harm to human civilization.

In an interview with Wired magazine, Nolan talked about the potential threat of AI. He said that this problem has actually existed for some time, but it has not attracted enough attention. Over the years, the development of artificial intelligence in weapon system and its problems have become very obvious, but only a few journalists have reported it. Only recently, with the appearance of a chat robot that can write for local newspapers, this problem was suddenly hyped into a crisis.

Director Nolan believes that we need to face up to the challenges brought by AI technology and seek reasonable solutions. He called on people from all walks of life to pay close attention to this issue in order to protect the development of human civilization in the AI era.

Why do pineapples in this town hang all over the country?

Original old artist jiuhang

When it comes to "pineapple", Cantonese people will definitely think of Xu Wen.

Isn’t it? Old artists have also written about Zhanjiang County, occupying the title of "the first pineapple county in China" with a 370,000-mu "pineapple sea". But Guangdong has always been a "big pineapple producer". Besides Xuwen, the largest pineapple production base in the country, sweeter pineapples are hidden in the depths of the county, such as Zhongshan Shenwan.

△ Zhongshan Shenwan pineapple. /worm

Compared with the famous Xuwen pineapple, the old artist thinks it is the pineapple in the town that is more worth digging. It is a pity that they are sweet, crisp and slag-free, but they are silent and unknown, hidden under the "pineapple sea"

In Twelve Fronts, Shenwan pineapple in Zhongshan is called "the most rich sweetness". Pineapple is a kind of fruit that can be described as "love and hate" for old artists. What they love is sweetness, and what they hate is that if they eat too much, they will get numb, which is commonly known as "damp heat" in Guangdong. However, Shenwan pineapple is actually called "no need to soak in salt water", sweet and residue-free, and all that is left is the fruit handle, so my spirits come.

Why don’t you go and meet this legendary pineapple yourself?

Shenwan pineapple is absolutely sweet.

Compared with Xuwen, Shenwan pineapple, which grows on the zhongshan town, is much less famous. Not to mention mainlanders, even Cantonese people only know that there are squab, crispy meat carp and Xiaolan chrysanthemum banquet in Zhongshan, but they don’t know that there is Shenwan pineapple.

It’s no wonder that they, after all, Shenwan, a mysterious town, is very remote. Open the map of Zhongshan, and you will find that it is located in the south of Zhongshan City, bordering Modaomen Waterway in the west, and the Xijiang River estuary is just one foot away from tanzhou town to Zhuhai. However, it is precisely because of the geographical characteristics of being close to the estuary, sandy soil and strong sunshine that the old artists are more curious about Shenwan pineapple.

After entering the town, I saw several pineapple stalls without accident, which really deserves to be called "pineapple town".

△ Pineapple stalls can be seen everywhere on Zhongshan shenwan town. /Author for the picture

Although May is not the best time for pineapples, the air in shenwan town still smells sweet of pineapples. For pineapple, a fruit with a long growth cycle (1.5-2 years), local people will plant it in different seasons to ensure that it can be produced all year round.

Shenwan town faces the sea with its back to the mountain, but Yaji Mountain, which is only 300-400 meters above sea level, is the most important pineapple planting area. From the foot of the mountain to the top of the mountain, all kinds of pineapples are densely planted.

The old artist found that no matter in front of the house, on the flat or on the hillside, it can be a place for people in Shenwan to grow pineapples. "The best pineapples grow on the hillside." The farm owner told the old artist, "Although pineapples look ordinary, they are very delicate, and they are only made twice in three years. It takes at least one and a half years for each pineapple to grow to maturity. If you want to taste delicious, you need slope, water, soil and light conditions, but they grow on the mountain.

According to the boss, the pineapple in Yaji Mountain looks rough and yellow, but it is rich in iron. Coupled with the spring water from Yaji Mountain, Shenwan pineapple is so sweet.

△ Pineapples growing on Yaji Mountain. /Author for the picture

If you want to eat sweet pineapple, the more golden the fruit looks, the better. According to tourists from Zhongshan City, in May every year, even the green skin of Shenwan pineapple is sweet, and the sweet smell of pineapple at home can float all over the room. Although pineapples are produced all year round, the best ones are only from May to September.

With aunt’s skillful knife cutting, a complete Shenwan pineapple has been placed in front of us. Just looking at the pineapple with its coat off, you can’t see any difference between the pineapples you eat in peacetime, but before it is served, the smell of pineapple that has poured into your nose tells you that there is something really.

"Soak the pineapple in salt water before eating", which is completely ineffective in front of Shenwan pineapple. It doesn’t even need a bamboo stick. Just grab the small fruit handle and bite it. Oh, my mouth is like a pineapple-flavored perfume, which is sweet to my heart.

△ Shenwan pineapple, ready to eat with the handle.

The boss listened to my compliment, but his face was saddened: "If you had come two months earlier, it would have been so sweet that it could hardly be described." Although I can’t eat the pineapple in May, that bite just now is still the best pineapple that the old artist has eaten this summer.

There are 16 words commonly used in the outside world to summarize the characteristics of Shenwan pineapple: golden flesh, sweet and juicy, rich in honey, crisp and slag-free. Old artists still feel that it is not accurate enough. In Cantonese, it is said that "pineapple tastes like pineapple". Only after eating Shenwan pineapple do you know that this sentence is the highest praise. From the sense of smell, it is rich and fragrant enough, the entrance is sweet, without a trace of acidity, and the juice is full but will not overflow. You can always eat the fruit stalk from the tail without any numbness.

With the pineapple, the town finally appeared.

From "relying on water to draft" to "relying on mountains to eat mountains"

If it weren’t for pineapples, people might know nothing about Shenwan. Indeed, it is just one of the 15 towns under the jurisdiction of Zhongshan, and even Zhongshan locals may "only hear its voice, but not its appearance."

However, it is indeed possible that Shenwan is "blessed by God". It is surrounded by mountains on three sides, with Modaomen Waterway (the mouth of Xijiang River) in the west, with mountains, water and flat land each accounting for one third. It has two islands in the center of the river, Modaodao Island and Zhupai Island. Such a geographical environment is destined to be a natural harbor. According to legend, the place used to be hit by typhoons, and only the ships sheltered here were safe and sound. The boat people thought that there was a god’s shelter, so they built a temple to worship it and called it "Shenwan", which has been used since the town was built.

△ Overlooking Shenwan from Yaji Mountain, mountain, water and flat land each account for one third. /worm

Before planting pineapples, people in Shenwan lived on water. The population of shenwan town is mainly composed of Guangfu people, Hakkas and Yi people. Guangfu people live on the flat land, Hakkas live at the foot of Yaji Mountain, and Yi people live along the Modaomen Waterway. Because it is located at the junction of salt and fresh water at the mouth of the Pearl River, the fishery in Shenwan is very rich. The villagers were born in rivers and seas and lived in boats. Their unique living space closely linked their lives with rivers and seas.

One of the characteristics is that people in Shenwan eat rice worms. The insects in Shenwan are a must in Guangdong, and Qu Dajun recorded in "Guangdong New Talk" that "in summer, when it rains, the insects are born by steaming in the grain … The mature insects in first frost are also ripe. On the twelfth and sixteenth days of the first lunar month, they broke out in the spring tide and floated on the fields. If you take it from the net, the vinegar will be white pulp, filtered with white rice bran and steamed into paste, which will be sweet and beneficial to people and cover the essence of rice. " In the eyes of Shenwan people, insects are plump and rich in protein. No matter whether they are fried with ginger and scallion or baked with rice, they are local specialties.

You know, insects have high requirements for the environment. Nowadays, in the Pearl River Delta, only Zhongshan Shenwan and some beaches in Tanzhou, Zhuhai Doumen and Jiangmen Xinhui can produce insects. It is conceivable how high the soil and water in Shenwan are, and Shenwan people also take "relying on water to draft" to the extreme.

△ There are fewer and fewer beaches in the Pearl River Delta that can produce grass insects. /worm

△ Shenwan Potted Rice Worm.

But don’t forget, water only accounts for one third of Shenwan, and there is another third, mountains.

Yaji Mountain, which is only 300-400 meters above sea level, is the highest peak in shenwan town. Because it looks like a bun on a girl’s head from a distance, it is named "Yaji Mountain". This was an ordinary mountain. It was not until 1915 that Li Guohan, who lived in Peru, brought back a pineapple seed, which made Shenwan, in addition to "relying on water to eat water", have to add a "relying on mountains to eat mountains".

No one could have imagined that the sandy soil mixed with red and yellow in Yaji Mountain turned out to be a good hand in planting pineapples. In the 1920s, Li Guohan planted a new kind of pineapple on the back of the old village at the foot of Yaji Mountain, and with the blessing of mountain spring water, slope and sunshine, the pineapple planted here was extremely sweet, crisp and slag-free. Since then, almost every household in Shenwan has planted pineapples. Today, nearly 3,600 acres of pineapples have grown in this 60.9 square kilometer land in Shenwan.

△ From "relying on water to draft" to "relying on mountains to eat mountains". /worm

The owner of the self-tour farm told the old artist: "In the best time, you can produce 1,500-1,800 pineapples per mu on the sloping land and 3,000-4,000 pineapples per mu on the flat land. After picking pineapples, tourists can also carry out a series of activities such as making pineapple bags and squeezing pineapple juice. "

People in Shenwan are undoubtedly lucky. From "eating by water" (insects) to "relying on mountains" (pineapples), the "mountain and river culture" of Shenwan can best be reflected in this point.

"Hey, a dish of pineapple fried rice."

Pineapple has been rooted in the DNA of Shenwan people, and their lives are inseparable from pineapples of all sizes. In addition to raw food, Shenwan pineapple is also very suitable for cooking, because it is sweet enough and the taste will not be sour. The knowledgeable Cantonese chef will use Shenwan pineapple.

In "Twelve Flavors", Nicholas Tse made a "pineapple and sweet meat" with Shenwan pineapple, which may be a classic dish that every grandmother in Guangdong must master.

△ pineapple meat.

"Sweet and sour pineapple meat" is known as the "rice killer" with its crisp taste. Only those who have eaten it know how hard it is to stop. Dice the pineapple and pork tenderloin, cut the green pepper into pieces for later use, wrap the pork tenderloin with egg white, roll the flour, put it in a hot oil pan, fry it until it turns golden and discolored, take it out, mix a sweet and sour juice, evenly wrap each piece of sweet and sour meat, and finally add the pineapple and green pepper pieces to stir fry together. The sweet and sour fragrance rushes to the tip of the nose, and the mouth is crisp, and the pineapple bite is neither greasy nor "heavy", but it feels like lightness.

Pineapple is not only a pair of "matchmakers" with pork, but also with chicken, duck and beef. The sweetness and sourness of pineapple can just bring out the "freshness" in chicken and duck. Shenwan pineapple chicken and sliced duck with pineapple sauce are even more "interesting".

△ pineapple beef skewers.

But as a city that knows how to eat, how can the old masters in Zhongshan fall into a pattern? Yes, they can also combine pineapple and crispy pomfret to make "crispy pomfret fish balls" and "Shenwan pineapple crispy pomfret". This group of people really only need to put "Zhongshan special" on the public screen.

Unexpectedly, it seems that the two combinations with wide brain holes can really collide with different sparks. "Crispy fish ball" can be regarded as an upgraded version of pine nut fish. First, the crisp fish ball is fried to crisp, and then it is paired with pineapple. When you bite it in one bite, the fish meat is both soft and sour, and it tastes sour and sweet. It is served in half a pineapple, and your index finger moves when you look at it.

△ pineapple+crispy pomfret.

But for supper, the most soothing thing is a dish of "pineapple fried rice". Prepare half a pineapple, dig out the pineapple meat, leave the shell for later use, and then add favorite ingredients such as shrimp, diced meat, eggs, etc. The fried rice out of the pot is clear and golden and attractive, and then put it into half a pineapple shell with the same color, which is a must in terms of flavor and vision.

△ Pineapple fried rice.

In Shenwan, pineapples can be made into dessert snacks in addition to cooking. For example, Shenwan pineapple bag, Shenwan pineapple layer cake, Shenwan pineapple egg, Shenwan pineapple octopus ball, Shenwan pineapple ice …

A pineapple bag with a pineapple is normal in Shenwan. If you meet a freshly baked pineapple bag, and the hot crispy skin bites down, the mouth is full of sweet pineapple granules, which is called "the fairy is hard to return" delicious.

△ pineapple bag with pineapple.

Although the town of Shenwan is unremarkable, there are pineapples in summer and grasses in autumn, which is definitely a "comfortable town on the tip of the tongue". In order to eat pineapple, it’s not a problem to drive, but it’s better to be in May next year.

Huang Jiabao

Where is the best pineapple you have ever eaten?

Editor | Second Uncle

Typesetting | Gloria

Proofreading | Huang Siyun

The pictures in this article are from the Internet.

Original title: "The pineapple in this town, why do you hang the whole country?"

Star’s 10-second blessing video sells 200,000 yuan online —— Reporter investigates the star blessing video recording industry chain

  Comics/Li Xiaojun

  ● The video price of celebrity blessing is divided into four grades: within 1000 yuan, from 1000 yuan to 3,000 yuan, from 3,000 yuan to 5,000 yuan, and above 5,000 yuan. Artists with the highest bid of 200,000 yuan include Wu Mou, Chen Mou, Tang Mou, etc. The recording time is 10 seconds to 15 seconds.

  ● On the network platform, there is an industrial chain where stars charge by recording blessing videos. On the one hand, individuals and businesses have needs, but there is no star channel. On the other hand, some popular artists need to earn extra money, which is a survival channel for new artists or out-of-date artists.

  ● This kind of behavior itself constitutes a commercial transaction between the star and the object of blessing. The former exchanges money through blessing, while the latter exchanges face or social influence with payment.

  ● Relevant departments should conduct normative guidance on commercial behaviors such as sending videos of blessings by stars, and guide stars to do a good job of screening, instead of acting as "meat horns" for those who violate the law and lose their morality.

  □ Our reporter Zhao Li

  □ Intern of this newspaper Wan Peng

  Recently, a number of stars recorded the video topic of birthday greetings and boarded a hot search, which triggered a heated discussion among netizens. The reason is that the object of the blessing video is suspected to be a member of the North Myanmar fraud family.

  Subsequently, a number of artists involved recorded videos to apologize to the public. Some artists said that the matter originated from a friend’s entrustment a long time ago, and the blessing video was recorded due to the kindness. Some artists also said that this was the arrangement of the broker, and they did not know the specific use of the blessing video in advance.

  Star blessing video is nothing new. In recent years, some enterprises and businesses often ask stars to "support the scene", and broadcast the video of the star’s blessing at the opening ceremony, annual meeting, investment promotion meeting and other occasions, and even some individuals broadcast the video of the star’s blessing at wedding and birthday parties.

  An interview with the reporter of "Rule of Law Daily" found that there is an industrial chain behind the star blessing video, which consists of stars, brokers, middlemen and demanders. The recording price of the blessing video generally ranges from thousands of yuan to 1.2 million yuan.

  The experts interviewed believe that if the object of blessing is an individual, it cannot be managed as an advertisement under the framework of the current advertising law. If the blessed object is not only an individual, but also directly or indirectly includes goods or services, then it can be considered as an advertisement to be managed and regulated by the advertising law.

  Selling blessing videos at high prices

  The order does not include tax and no invoice.

  "Real-life shooting, refusing to synthesize, full coverage of star network", "10 years of senior agents, no bad reviews" and "first-hand resources, 100% star direct signing".

  The reporter entered the "Star Blessing Video" on the online e-commerce platform, and the search results showed that all kinds of blessing video services were available.

  The reporter randomly opened five merchants, and their scores of "baby description", "seller service" and "logistics service" were all above 4.8 points, and they were marked as "high" by the e-commerce platform.

  In one store named ×× Culture Media, its blessing video service includes 11 categories, such as birthday, New Year, annual meeting, opening, activities, investment promotion and real estate. According to the customer service of the store, the first-line big coffee, second-line stars and online celebrities are matched with high school and low school to meet the needs of different customers.

  The list provided by customer service to reporters shows that prices and services are divided into different grades. For example, the price of celebrity blessing videos is divided into four grades: within 1000 yuan, from 1000 yuan to 3,000 yuan, from 3,000 yuan to 5,000 yuan, and above 5,000 yuan. Customers can also choose personal services and commercial services for artists, and the corresponding charging standards are also different. Some artists are labeled as "exclusive artists".

  Among them, artists with the highest bid of 200,000 yuan include Wu Mou, Chen Mou and Tang.

  According to the reporter’s statistics, the number of stars given by the store is 412.

  The customer service of the store told the reporter that the recorded copy can be provided by itself or the template can be used, and the length of time is generally 10 seconds to 15 seconds. After determining which artist recorded it, you need to pay first. The fees charged do not include tax, and customers need to bear 3% tax point if they invoice.

  The reporter also saw on the publicity pages of other stores that the video order of star blessing does not include tax and does not invoice.

  When the reporter asked if the blessing video of the big-name star was shot by the star himself, the customer service replied, "Everything is true, if you are the one."

  However, some sellers said that many online blessing videos are represented by agents, and there are few stores that sell star blessing videos.

  The reporter saw in the sample provided by a store customer service that the blessing content included a star wishing a company to be established, and some stars directly said "I am very happy to be the spokesperson of a brand".

  In this regard, the reporter asked a number of store customers about "If you invite a star to record a video of blessing the opening of a hot pot restaurant, can you ask the star to be the spokesperson of the hot pot restaurant?" Some store customers said that they could not record a blessing video related to the "spokesperson", and some store customers said that they needed to communicate and negotiate with the star team, and at the same time, merchants needed to provide a series of proof materials such as business license, product trademark and business qualification.

  When the reporter asked about the recording cycle, the customer service of the relevant store said that it usually takes 3 to 5 days to complete. The process is roughly as follows: selecting artists, placing orders on the platform, providing blessing words, arranging artists to shoot, and collecting films.

  According to the star quotation tables provided by different stores, the reporter found that the quotations of the same star in different stores are also different. Take an old singer recording a blessing video as an example, the prices in three stores are 4,800 yuan, 5,000 yuan and 5,200 yuan respectively.

  One side wants fame and the other wants profit.

  Relationship between supply and demand into industrial chain

  An artist agent bluntly told reporters that there is an industrial chain on the online platform where stars charge by recording blessing videos. On the one hand, individuals and businesses have needs, but there is no star channel; On the other hand, some popular artists need to earn extra money, which is a survival channel for new artists or out-of-date artists.

  So, how is the industrial chain of star blessing video formed?

  "Star blessing videos have a great market, depending on whether artists are willing to enter. For example, some enterprises or individuals just like the way stars send their blessings. For stars, as long as the studio is willing to pick up, signature photos, photo image cooperation and online short video recording are all charging methods. In the sinking market, there are also some on-site activities that can be charged. For example, corporate ceremonies require a star platform, a simple handshake meeting (stars sit at the event site, fans shake hands one by one), and even stars attend weddings to send blessings. " A senior person in the entertainment circle revealed.

  It is understood that this industrial chain consists of stars, brokers, middlemen, demanders and other links, especially in some waist actors, online celebrity and out-of-date star circles. Compared with filming TV dramas or performing on stage, recording blessing videos is a quick and simple way for this group of people to get benefits.

  Regarding the basis of video pricing, some insiders revealed that at the beginning, artists had their own expectations. After recording the blessing video and getting it to the market, after many sales negotiations, a relatively stable market pricing was formed.

  A person in charge of an enterprise who has purchased the video service of Blessing told reporters that many enterprises suffer from low product awareness and narrow sales, and hope to find some famous stars to promote their products in this way.

  Yu Feng, a researcher at the Legislative and Rule of Law Strategy Research Center of East China Normal University, who has written "Entertainment Law" and other works, believes that in recent years, many small and medium-sized enterprises often appear in promotional videos of annual meetings, business opening, investment promotion meetings and other occasions, and even in some personal weddings and birthday banquets, there will be videos of well-known artists’ blessings. If the star knows the object of blessing thoroughly, and the object of blessing is usually well-behaved, it is not bad for the star to bless it and get a certain reward.

  However, in Yu Feng’s view, if the star doesn’t know the true identity of the blessing object and what he usually does, it will mislead the public if the blessing object is a lawbreaker.

  "The greater the influence, the more you need to do your duty of care to avoid misleading others. As a public figure, the star’s words and deeds facing the public have obvious demonstration effects. " Yu Feng said that this kind of behavior itself constitutes a commercial transaction between the star and the object of blessing. The former exchanges money through blessing, while the latter exchanges face or social influence with payment.

  Then, is it illegal for celebrities to celebrate the birthday of family members suspected of fraud?

  Wu Zikun, a lawyer of Beijing Xingquan Law Firm, believes that if the video content only includes birthday wishes, and the star does not know in advance the illegal and criminal acts that others may constitute, then the recording behavior and the recording content itself do not violate the law. If the content of the video recorded by a star does not belong to or has obviously exceeded the scope of birthday wishes, and the individual or enterprise that obtained the video has committed illegal and criminal acts, then the specific situation of the video recorded by the star should be analyzed, that is, whether the star knows the illegal and criminal acts of the video recording object, whether the recorded content is substantially related to the illegal and criminal acts, etc., and the corresponding evidence is needed to support it, so as to judge whether the behavior recorded by the star is suspected of constituting a joint crime.

  Yu Feng believes that if you know that the other party is engaged in illegal and criminal activities, you should still record a blessing video. At this time, you should make a concrete analysis of the content of the blessing video to judge the nature of the behavior of recording the blessing video and whether you should bear the corresponding legal responsibilities. "For example, whether the video content is related to illegal and criminal activities, and whether there is direct or indirect intention to help illegal and criminal activities through videos."

  Involving products is regarded as endorsement.

  Manage according to advertisements.

  The recording of blessing videos by artists not only brings benefits, but also risks.

  In July, 2020, a large number of investors reported on social networks that they had not paid the loan money for the favorable network platform after it expired, and they also shouted under the social account of artist Yang Di, calling on him to speak out for the favorable network platform event. Because Yang Di had previously made a blessing video for the favorable network platform.

  Subsequently, Yang Di issued a statement on his social account, saying that he helped the propagandist record the video during the film promotion period, and was not a spokesperson for the favorable network platform, and he did not charge any fees for recording the video. He will assist users who have been deceived by this incident to pursue the platform responsibility, and deeply apologize to those who have suffered losses due to video recommendation.

  Then, is it the artist’s obligation to know the object of blessing before sending out the blessing?

  In Yu Feng’s view, from the perspective of pure commercial transactions, it is difficult to find out the compulsory obligation that stars must know the object of blessing in advance under the current legal framework. However, from the general moral point of view, because of the particularity of identity and influence, stars do not have some basic understanding of the object of blessing at all, and it is not advisable to hold a mentality of "having milk is a mother" and "earning one vote is one vote". After all, problems will hurt their reputation.

  Yu Feng believes that artists should follow the basic common sense and bottom line to make some basic understanding from the level of moral obligation when recording blessing videos as stars and acting as guests of opening ceremonies and weddings, but it is not recommended to impose "in-depth" understanding on artists.

  "The reason is that ‘ In-depth ’ The boundary is blurred. To be completely ‘ In-depth ’ In terms of time, manpower and material resources, it may not be a bottomless pit, and it will never be filled. " Yu Feng said that it is difficult to answer this question, even difficult to have an in-depth understanding of who is the authoritative operator. For example, should an ordinary staff member be entrusted with in-depth understanding, or must an independent third party be entrusted with in-depth understanding, or must a lawyer be hired to conduct in-depth understanding according to the standards of legal due diligence?

  The reporter also noted that some people in the industry believe that providing personal blessing videos by stars can be regarded as economic behavior of fans, but when they cooperate with enterprises, because of their celebrity effect, they are actually using a pan-advertising language and a positive statement to imply or express that this product should be promoted, which is essentially an advertising endorsement behavior.

  However, in Yu Feng’s view, it is not appropriate to draw an equal sign directly between an artist’s public blessing for others and his endorsement for the object of blessing. Because endorsement, its daily semantics refers to the meaning of "speaking on behalf of" and "speaking on behalf of"; A star’s public blessing for others cannot be directly equated with a star’s "speaking for the object of blessing" or "speaking for the object of blessing".

  "Endorsement, understood in the context of advertising law, is related to ‘ Advertising ’ And ‘ People ’ Synthesize into a proper legal term — — ‘ Advertising spokesperson ’ It means a natural person, legal person or other organization that recommends and proves goods and services in its own name or image, except advertisers. " Yu Feng said that because the object of blessing is others, neither goods nor services, it is difficult to classify the stars who send blessings as advertising spokespersons.

  However, some netizens suggested that if the stars mentioned each other’s specific enterprise or product name in the recorded blessing video, would it have the nature of celebrity endorsement advertising?

  In this regard, Yu Feng gave a positive answer. "If specific enterprises are explicitly mentioned, it has the advertising nature of celebrity endorsements. The reason is that both corporate spokespersons and brand spokespersons can ultimately be attributed to directly or indirectly recommending and proving goods and services." Yu Feng said.

  "If the object of blessing is an individual, then it cannot be managed as an advertisement under the framework of the current advertising law. If the blessed object is not only an individual, but also directly or indirectly includes goods or services, then it can be considered as an advertisement to be managed and adjusted by the advertising law. " Yu Feng said.

  As a public figure, artists should be strict with themselves and treat their actions cautiously, which has become the consensus of the interviewed experts.

  Regarding how to be cautious and self-disciplined, Yu Feng believes that there are two points to pay attention to: "As far as blessing videos are concerned, on the one hand, media supervision and social supervision are carried out through exposure, and reputation is the fulcrum, which affects the behavior choices of stars; On the other hand, self-discipline rules can be formulated through industry autonomous organizations to provide normative guidance for stars’ prudent self-discipline. "

  Some insiders also suggested that the relevant departments should give normative guidance to commercial behaviors such as sending videos of blessings by stars, and guide the stars to do a good job of screening and not act as "meat horns" for those who violate the law and lose their morality. As a group with high social influence and a large number of fans, artists should maintain a stricter sense of social responsibility and cherish their feathers.