标签归档 苏州桑拿夜生活

　　Cctv newsAccording to the website of the National Tourism Administration, the summer vacation is approaching, tourists from all over the world tend to be active, the booking volume of tourism products is rising, and the tourism market is about to usher in a new round of passenger flow peak. In order to ensure the smooth travel of the masses, the National Tourism Administration has formulated the "2017 Summer Travel Tips" based on comprehensive information from all aspects, hoping to provide help for the majority of tourists in summer travel.

　　1. Forecast of Summer Tourism Hotspots

　　According to the forecast of the data center of the National Tourism Administration, the tourism market in summer will present the following characteristics:

　　1. Medium and long-distance tourism is the hottest.

　　Booking for long-distance travel, outing and outbound travel began to be active in early July and reached its peak in August. According to the survey of china tourism academy residents’ willingness to travel, August is the highest in summer, accounting for 60.6%, followed by July, accounting for 28.9%. 57.3% of the respondents chose long-distance travel, followed by outing (33.5%) and outbound travel (28.4%). Airplane, train and self-driving are the main modes of transportation. The beaches for leisure and vacation, resorts for summer vacation and ancient cities with strong culture are favored by tourists, and Sanya, Hangzhou, Shanghai, Guilin and Zhangjiajie are the hottest places.

　　2. Leisure and summer resort will usher in the peak of passenger flow.

　　It is midsummer, and leisure and summer vacation are important motivations for tourists to travel. From the perspective of tourist sources, tourists who spend their summer leisure and summer vacation mainly come from the Yangtze River Delta, Beijing-Tianjin-Hebei, Pearl River Delta and traditional high-temperature cities. The top ten tourist cities are: Shanghai, Beijing, Nanjing, Guangzhou, Suzhou, Shenzhen, Hangzhou, Chengdu, Chongqing and Tianjin. From the perspective of destinations, marine tourism destinations are the most sought after. Qingdao, Dalian, Sanya, Thailand, Maldives and Phuket are the most popular domestic and outbound marine tourism destinations respectively. At the same time, grassland destinations are also favored. Going to the grassland can not only avoid the heat, but also appreciate the vast beauty of the world, which makes many tourists yearn for it. Among the grassland destinations, Hulunbeier, Urumqi and Shangri-La are the most popular.

　　3. Study tour becomes a new fashion of summer tourism.

　　In July, schools, colleges and universities ushered in a holiday. Going out to relax, take a summer vacation and gain knowledge are the topics that many students are most interested in, and this group of people will also be the main force in the summer tourism market. The survey shows that many children have gradually changed from simple sightseeing to learning while walking, broadening their horizons and increasing their knowledge by understanding history, literature, architecture, folk customs and other knowledge, so as to realize education in tourism. The "tourism+education" model has been popular, and research tours such as cultural experience tours, overseas study tours and summer camp activities have become a new fashion in summer.

　　Summer vacation is the graduation season, and for students, graduation trip has different significance. The travel mode of graduates has been obviously upgraded. From the aspects of travel budget, travel mode, living mode and destination choice, the post-90 s are growing into mature and even expert travelers. According to the "2017 Graduation Travel Report", 47.8% of graduates have a per capita travel budget of more than 4,000 yuan, and the proportion of more than 8,000 yuan has reached 15.6%. On the whole, the travel budget of graduates has increased compared with previous years. Britain, Australia, the United States, Canada, etc. are the most popular graduation travel destinations for students.

　　4. Family and parents become the main force of summer travel

　　With the escalation of consumption, more and more parents hope to use the summer vacation to let their children relax, decompress, get more in touch with nature and broaden their horizons. According to the survey, among the tourists who travel in summer, the proportion of family and parent-child tours accounts for 42.2%, and parent-child tours, family visits, student tours and rural summer vacations have become the first choice for travel. Cruise lines, history and humanities museums, ocean parks, zoos, theme parks and science museums are the most concerned. Mount Tai, Huangshan and other natural attractions, the Palace Museum, the Terracotta Warriors Museum and other cultural relics, Disneyland, Chimelong Ocean Kingdom and other theme parks will usher in a peak passenger flow.

　　5. The Belt and Road has become a new highlight of outbound tourism.

　　Summer outbound travel is still people’s main choice. Affected by the further implementation of paid holidays, more and more families are willing to take their children abroad to travel and increase their knowledge. Outbound destinations are becoming more diversified, island vacations are becoming more popular, and niche destinations and featured theme routes are becoming more and more popular. The survey shows that the United States, France, Singapore, Matai, Australia and New Zealand are popular destinations for outbound travel. Due to the favorable policies such as "Belt and Road" and visas, africa tour and Eastern Europe have increased rapidly and become new highlights of outbound tourism.

　　Second, summer tourism products and destinations

　　In order to further upgrade the quality of mass travel and gain more pleasant experiences, in addition to popular tourist destinations, local tourism authorities actively guide the market to make good supply, providing a number of tourism products and destinations that meet the summer characteristics for tourists, mainly including the following:

　　1. Patriotic education

　　Summer vacation is the peak of study tour and parent-child tour, and many areas have launched patriotic education theme tourism products for students. "China’s Tour Route to Tianjin in Modern Times" consists of Five Avenue, Binhai Aircraft Carrier Theme Park and Dagukou Fort Site Museum, which reflects the history of modern China. "Xiaogang Village Red Tourism Education Base" includes Xiaogang Village and Daban Memorial Hall, which bears the history of contemporary rural land reform. The "Cradle Tour Route of the Republic" includes the Ruijin Revolutionary Site, the former site of the Central Bureau of the Soviet Area of the Communist Party of China, and the former site of the Central Revolutionary Military Commission of the Soviet Republic of China, which can remember the martyrs and feel the revolutionary history. The above products combine education with tourism, promote the healthy growth of teenagers’ body and mind, and are suitable for students and tourists.

　　2. Cultural popular science

　　Combining history, culture and popular science education with summer vacation, various places have launched a series of tourism products aimed at experiencing culture and exploring knowledge. Zhangzhou Coastal Volcanic Geopark is the only coastal volcanic geological landscape tourist area in China, and its unique giant columnar jointed basalt landform is a world-class wonder. Fengyang Daming Cultural Tourist Area is the birthplace of Ming culture, which records and interprets the history of the initial rise of the Ming Dynasty. "Jiayuguan and Jiuquan Satellite Launch Center" integrates Silk Road culture and space science and technology into the tourism experience, so that modernity and history complement each other. "Cultural tourism products of the ancient capital of the Central Plains" include Zhengzhou, the ancient capital of the Eighth Dynasty, Kaifeng, Luoyang, the ancient capital of the Thirteenth Dynasty, Anyang, etc., which is full of 5,000 years of history and shows the elegance and charm of the Chinese nation. "Dajiaowan Maritime Silk Road Tourist Area of Hailing Island in Yangjiang" shows the sinking of Nanhai No.1, and you can feel the timeless and long-lasting national spirit by watching the rhyme of the Silk Road. Some of the above tourism products contain rich history and culture, and some show rich scientific knowledge, which is suitable for study tours and parent-child tourists to broaden their horizons and increase their knowledge.

　　3. Summer vacation category

　　Summer vacation is an important demand for summer travel, and popular summer resorts are often crowded with people. According to the market demand, various places have launched a number of relatively unpopular and comfortable summer resorts. "Liaodong Ecological Summer Resort" includes Fushun Monkey Stone, Sankuai Stone, Harmony National Forest Park, Huanren Wunv Mountain, Guanmenshan National Forest Park, Dandong Tianhuashan National Forest Park, etc., with rich forest vegetation and suitable climate. "Shandong Linqu Summer Resort" includes Yishan Scenic Area, Laolongwan and Shanwang National Geopark, with diverse ecology, dense forests and abundant water resources. "Southeast Hunan Summer Resort" includes southeast Hunan represented by Guidong, Yanling, Rucheng and Zixing, with clear mountains, cool temperature all year round and abundant negative oxygen ions. "Guizhou Chishui Summer Resort" has a forest coverage rate of 80% and excellent air quality, including Chishui Waterfall, Foguangyan Scenic Area and several forest parks. Most of the above tourist destinations are mountainous and densely forested areas with high vegetation coverage, cool climate and good air quality, which are suitable for family and parent-child tourists to visit in summer.

　　4. Experience leisure

　　With the arrival of the era of mass tourism, the tourism needs of the masses are increasingly diversified, some long-distance routes are hot, and some areas have transformed and upgraded traditional sightseeing products to further meet the leisure needs of tourists. "Linzhi, Tibet’s leisure and holiday destination" includes Yarlung Zangbo Grand Canyon, Lulang Town, Basongcuo, etc. It has a cool climate and well-preserved natural and historical features, and is a pure land that human beings rarely set foot in. There are many geological parks in "Aershan International Leisure Resort in Xing ‘an League", where you can watch geological wonders, swim in the vast forests, and relax and experience culture in the natural oxygen bar. "Jiashan Gefeisong Chocolate Town" can enjoy the magical mystery of chocolate production, the handcrafted performances of world masters and the sweetness of chocolate. "Taizhou Yangzhou Morning Tea Special Tourism Products" include Taizhou Old Street, Yangzhou Dongguan Street, etc. There are plenty of local river fresh and river fresh aquatic products, and the Huaiyang Morning Tea produced is rich and mouth-watering. Some of the above tourism products have high quality resources, good environmental protection, and some are unique, which are suitable for family tourists aiming at leisure and vacation.

　　Third, matters needing attention in summer travel

　　While enjoying the beautiful summer vacation, in order to make the travel of tourists smoother and experience more comfortable, the National Tourism Administration specially reminds tourists to pay attention to the following matters:

　　1. Strengthen self-protection and attach importance to travel safety.

　　Safety is the top priority. Tourists are advised to refer to the travel tips issued by the Ministry of Foreign Affairs or the National Tourism Administration to avoid risky destinations before choosing outbound destinations. In terms of domestic tourism, the competent authorities of scenic spots should remind tourists to pay attention to safety and do their own safety inspection. Tourists should not only make good preparations for travel, but also make good preparations for travel safety. Water sports are hot in summer. When participating in activities such as mountain rafting, bamboo rafting, kayaking and speedboat, they should wear life jackets. Minors must be led by their parents to participate in water recreation projects.

　　2. Sign a travel contract and buy travel insurance.

　　To buy tourism products, you must go to a qualified travel agency and sign a travel contract with the travel agency. Clearly stipulate the product content, travel itinerary, service price, service scope, accommodation standard, tourist attractions, shopping spots, time schedule, means of transportation, rights and obligations of both parties and liabilities for breach of contract, etc. When signing a contract, you should carefully read the terms of the contract, and ask clearly about the vague and unclear terms in the contract before signing it, and indicate them in the supplementary agreement. Don’t trust verbal promises. For tourism products that are obviously lower than the normal price, we should be cautious before signing the contract. It is recommended that tourists buy a travel accident insurance before traveling.

　　3. Plan the route in advance to avoid traffic congestion.

　　During the summer rush hour, group tours or vehicles from go on road trip flood into tourist cities, which leads to a sharp increase in urban road traffic and is prone to long-term traffic jams. According to the "2017 China City Research Report" published by Baidu. com, during the summer vacation, the traffic congestion in major provincial capital cities and municipalities directly under the Central Government is more serious than other cities. For example, Harbin, Jinan, Chongqing and other cities may have more serious traffic congestion; The comparison of traffic conditions between working days and weekends shows that the weekend congestion in most cities in China can often be alleviated, especially in Shanghai, Dalian and Xiamen. From the comparison between morning and evening peaks, it can be seen that the congestion phenomenon of evening peaks is more serious than that of morning peaks in most cities in China; From the analysis of the congestion of expressways and non-expressways, it is found that expressways in Beijing, Shanghai, Chongqing and Changchun are prone to congestion, while traffic congestion of non-expressways in Harbin, Jinan and Shijiazhuang is more serious. Tourists are advised to make travel plans in advance to avoid time periods and road sections prone to congestion.

　　4. Reasonable and legal rights protection, to build a tourism civilization.

　　When tourists encounter difficulties during their travels around the country, they can seek solutions from the tourist police, scenic spot service personnel and destination public service departments. When traveling abroad, they can ask the local embassies and consulates for help. You can call the "12301" travel service hotline if you need to consult or complain about rights protection. In the event of a conflict, tourists should remain calm, not take excessive actions, and further expand their losses. On the one hand, they should actively communicate, negotiate in a civilized way, and rationally safeguard their rights. On the other hand, they should pay attention to collecting and keeping relevant evidence materials. When visiting a tourist destination, we should respect the local natural environment, protect cultural and historical sites, respect local customs and habits, not affect the lives of local people, walk mountains and rivers with our steps, spread civilization and share happiness with our actions.

What? There are RPG games in arcade game?

That’s for sure!

It is found in almost every field, such as sparrow, puzzle, question and answer, action and adventure.

It’s just that the attributes of RPG are not so obvious.

In fact, the familiar Three Kingdoms, Dinosaur Fight, Knight of the Round Table and final fight are all action RPG games, but they are very different from the RPG model in our impression, so there is no association in this respect.

However, the arcade version of the quiz game is often interspersed with wonderful plots, becoming a unique RPG game.

CAPCOM and SNK launched two quiz games: Capcom World and king of fighters Quiz.

These two games involve all aspects of the game knowledge, and you must have a certain amount of knowledge to succeed.

The primary characters in the game are all familiar arcade characters. And each character has been redrawn.

Unfortunately, this kind of question-and-answer game is limited to the local area. Players in other places simply don’t understand. Of course, there are different predictions for different countries, which have not been published in China. The only thing we can play is the Republic of China Education Committee.

There have been some games in arcade game that are close to RPG, and the process of these games is often long, even if you can’t understand the description in the article, it will not affect the experience. Even if there are extra options, you only need to play once or twice to get familiar with them.

Arcade game has no archiving function, so it will only take one or two hours to clear customs!

The RPG games that appeared in those years often had a certain relationship with western magic legends, and there were equipment, level and magic settings.

In the era when CAPCOM has ruled the game hall, the appearance of Sword of the Golden Eagle undoubtedly set off a new upsurge.

The plot of the game is very simple. The king uses the dark power to summon the city of the sky to destroy the prince’s country. The Fire Warrior (Golden Eagle) tells him that he can only open the city of the sky with three keys and destroy the dark Lord.

The dark Lord is the dragon that the BOSS finally killed. After being killed, the fire warrior let the prince travel around the world to broaden his knowledge and benefit the people.

Arcade game can’t archive it, but it can renew it by password, and even get the strongest weapon directly.

The game is a relatively rare vertical game in that year. It is played from a overlooking angle, with pet system, magic and upgrade system added. Block is the most important operation. If you are not good at using block, the first three levels will be dead.

There are many feeder lines in the game, depending on whether the player has got this hidden "dragon key".

According to the normal game, it is difficult to reach the full level of 30.

Therefore, there is also a place to provide leveling in the game. There is a hidden fruit stall in the market, which can get unlimited energy for upgrading. But you must pinch the time, or there will be no one before you see the BOSS.

Once you get a super-high level here, your blood volume, attack power and defense will be improved, and the difficulty of the next few levels will be much smaller.

In the game, the plot branch will be selected according to the player’s operation. Although the ending is the same, the experience is completely different.

It can be understood that Dungeons and Dragons is the most perfect game type made by CAPCOM in the game hall period.

Unfortunately, such a fun game is not very popular in China. Xiaobian once saw a game hall put out in a big city, but there were also many people playing. That is, the shelf rate is relatively low, which is difficult to see in counties and towns.

I wonder if you still remember the BUG of choosing a name in those days? It’s the only way to get unlimited props!

In the later period, The Battle of the Three Kingdoms basically borrowed directly from the setting of Dungeons and Dragons, and added local characteristics to become a classic game we are familiar with. Even the BUG of "infinite props" is done almost the same.

Monsters will appear in the western wizarding world, and even those who have never played games can directly name them when they see them.

The biggest highlight of the game is naturally all kinds of props, equipment, magic and skills. A little more experienced in the game, you can play for an hour with one coin.

The trading system adds a lot of color to the game, and even the girl who sells things can interact with you.

Dungeons and Dragons has two works, both of which are relatively long, interspersed with various routes and feeder lines. Even if you don’t know English, it doesn’t matter much. Just play it twice.

The Lightbringer is a rare RPG game in the game hall. There are countless hidden props, hidden rooms and hidden weapons and equipment waiting for you to explore.

The biggest highlight of the game is the character’s career choice and weapon system. Every professional weapon is fixed. Swordsmen can only use swords, warriors can only use wristbands, elves can only use bows and arrows, and wizards use wands.

Weapons have different properties, and ordinary weapons with initial equipment will make a knowing blow under a certain chance.

Who would have thought that the protagonist wizard in the game is the master of the final BOSS? This setting is still relatively rare in the game. It is said that the master can easily hang his apprentice, but this is not the case in the game.

The four protagonists in the game all have reasons to fight, and the attack methods used are very different.

If a person plays this game on the simulator, he will basically give up after playing it once or twice. It has to be in the game hall, and everyone can discuss it together to discover all the secrets.

In the end, the plot of the game naturally made people happy, and the evil god and his puppet were eliminated.

The endings of several protagonists after passing the customs are all beautiful. Only the soldiers are a little overdressed.

The princess offered to marry the soldier and let him inherit the throne. As a result, the soldier said that he would build a kingdom by his own hands.

Many years later, the princess married the prince of another country, and this soldier was the captain of the prince’s guard.

This is the real RPG game in arcade game. No matter how to communicate with others, how to pass the customs, how to talk to NPC to get information and find clues, and how to set weapons stores and props stores and return to the town freely, it is the same as the familiar RPG game types.

The protagonists of the game are: warriors, magicians, monks and ninjas, and the attack methods and gameplay used are completely different. There are also subtle differences in the plot.

The plot of the game is also very simple. The devil kidnapped the princess and led the devil to attack the kingdom, and our warriors came out to stop all this.

How many young and ignorant teenagers were throbbed by this mermaid in those days!

After getting the mermaid scales, you can breathe in the water.

The protagonist has been killed from the worse gate to Penglai East Road without blinking. However, after returning to the castle, it was discovered that it had already been captured. Fortunately, the protagonist’s aura eventually turned the tide.

At one time, we were full of longing and longing for games, and always wanted to buy a game machine when we grew up.

When all the dust settled, we found that we had already lost the best and most carefree happy time.

Things have changed, and youth is gone. When we stare at the dusty game equipment at home, we are always thoughtful.

It seems that there is no spare mind except feeling youth.

Note: Some pictures in this article come from the Internet, such as intrusion and deletion.

Beauty cosmetics grow in differentiation and gain momentum in evolution: summary and prospect of 2021 annual report and 2022 first quarterly report

In 2021, A-share brand beauty enterprises showed high growth and strong consumption resilience as a whole; In 2022Q1, under the influence of local epidemic, the growth and profitability of various companies intensified and differentiated, and Betani/Huaxi/Polaiya performed significantly better than the industry. Looking forward to the whole year of 2022, it is expected that research and development will enhance the product strength, and large single products will consolidate the moat; Digging deep into the channel stock and actively grasping the increment are the common efforts of the industry. Huaxi Bio, Polaiya, Betani, Kos and Jiaheng Jahwa are mainly recommended.

▍ In 2021, six A-share brand beauty companies:

The operating income all achieved positive growth, with the total operating income of+33.1% year-on-year, and the growth rate of Huaxi biological functional skin care products ranked first, with+146.6%, showing high growth and strong consumption resilience as a whole; The total attributable net profit was+8.8% year-on-year, and Bettini’s growth rate was the highest, at+58.8%; The gross profit rate is 58.7% ~ 79.0%, and the gross profit rate of Zhonghua Xi biological skin care products ranks first; The overall sales expense rate is on the rise, among which the promotion expense accounts for the largest proportion in the expense breakdown, and the promotion expense rates of Huaxi/Polaiya/Betani are 36.3%/36.1%/31.1% respectively; The R&D expense ratio is 1.7% ~ 5.7%, and Huaxi’s R&D expense ratio far exceeds the industry average. The net interest rates of Betaine/Huaxi (overall)/Marumi/Polaiya are 21.5%/15.7%/13.5%/12.0% respectively. 2022Q1: The income, profit growth rate and profitability differentiation of brand companies have increased, and Betani/Huaxi/Polaiya performed significantly better than the industry.

▍ China beauty market: low penetration rate, low concentration, large room for single brand growth, multi-brand and collectivization are still in the initial stage.

According to Euromonitor data, in 2021, the per capita consumption of beauty care in China is about 405 yuan, and that in the United States/South Korea/Japan/Europe is about 1,995/1,630/1,597/1,248 yuan respectively; In 2021, the retail sales of beauty cosmetics and personal care in China will be about 33.3%, while those in Korea/the United States/Japan/Western Europe will be about 49.8%/41.1%/36.8%/35.8% respectively. In 2021, the market sales of L ‘Oré al Group, Estee Lauder Group and Shiseido Group in China were about 69.8 billion yuan, 30.8 billion yuan and 19.9 billion yuan respectively, while the leading enterprises in China generally did not exceed the terminal scale of 10 billion yuan. From the perspective of single brand, in 2021, the retail sales of L ‘Oré al Paris, Lancome and Estee Lauder in China market will be 23.4 billion yuan, 17.8 billion yuan and 15.8 billion yuan respectively, while the multi-brand and collectivization of China’s beauty products are generally still in the initial stage; In the next five years, China beauty brands will go to sea as the general trend; In 2021, the global sales of L ‘Oré al Group and Estee Lauder Group were 349.8 billion yuan and 126.8 billion yuan respectively. The global sales of single brand L ‘Oré al Paris was 92.1 billion yuan, Lancome was 43.4 billion yuan and Estee Lauder was 35.9 billion yuan.

▍ China Beauty Evolution and Trend: R&D enhances product strength, and large single products tamp the moat; Dig deep into the channel stock and actively grasp the increment.

At present, the consumption upgrade has temporarily encountered a phased bottleneck, consumers are more rational in purchasing beauty products, and product strength plays a more important role in purchasing decisions; After several years of accumulation, the product strength of local brands has generally increased. Huaxi Bio and Betani have driven product innovation with raw material innovation in their respective tracks, gradually forming China beauty features and consumer minds; Huaxi follows the path of "science → technology → product → brand", and it is expected to maintain the R&D expenditure rate of about 6% in the future, or create its own "Bose Cause" and "Pitera" of China beauty brand; Bettini strengthens the geographical "franchise value" based on the characteristic plants of Yunnan alpine-it is difficult to imitate, and it is even more impossible to copy. Polaiya’s big single product strategy has entered the harvest period, and Betani Winona, Huaxi Runbaiyan /BM Muscle Activity and other big single products have achieved remarkable results in promoting sales, raising profits and fixing stickiness. In 2021, the proportion of online income is: Proya 85% > Betani 82% > Huaxi Bio * 78% > Marubi 60% > shanghai jahwa 42%. As far as Amoy Department is concerned, the volume of local brands is still far lower than that of international head brands. Digging deep into Amoy Department and grasping emerging channels such as Tik Tok are the common paths for local leaders to continue to increase their share.

▍ Risk factors:

Under the repeated local epidemic, residents’ willingness to buy declined, affecting optional consumption such as beauty; International brands make great efforts to promote sales through multiple channels, eroding the share of local brands; New product sales failed to meet expectations; Traffic, product promotion, etc. erode performance.

▍ Investment strategy.

Looking forward to the whole year of 2022, the local beauty industry chain in China will continue to evolve and move forward: although the growth rate of the industry has slowed down, the growth rate is still in the forefront of all kinds of consumer goods, and there is a broad space for a long time.

Main line 1: Relying on R&D and track product strength, strong operational capability, emerging channels and other factors, the differentiation will be further enhanced, and multi-brand and collectivization will also enter a new stage. Huaxi Bio (functional skin care products maintain high growth and profitability tends to improve), Polaiya (big single product strategy enters the harvest period, and the second brand Caitang grows at a high speed) and Betaine (main brand Winona has high barriers and is a new brand. It is suggested to pay attention to the development of Marubi and Lushang.

Main line 2: With the implementation of the new regulations, the beauty supply chain has greatly improved the industry threshold, and the concentration trend is upward. It is mainly recommended that Kesi shares, the beneficiary of the new regulations at the raw material end, and Jiaheng Jahwa, the beneficiary of the improvement of the competitive pattern.

This article comes from financial circles.

China Daily, April 23 rd, the opening ceremony of the 2023 China Track and Field Street Tour was held at Zhongshan Road, Xiamen at 19:30 on April 22 nd, co-sponsored by the China Athletics Association and the Siming District People’s Government of Xiamen; Xiamen Siming Culture and Tourism Bureau, Xiamen Siming District Zhonghua Sub-district Office, Xiamen Siming District Education Bureau, Xiamen Athletics Association, Xiamen Xinzhonghua Investment Co., Ltd., with the strong support of Xiamen Sports Bureau and the exclusive operation of Austrian Sports Management (Beijing) Co., Ltd., once again presented a street-focused track and field for Xiamen citizens and tourists.

In 2022, Xiamen became an important landing city for the street race tour program. On his first trip to Xiamen, witnessed by Zhongshan Road for a century, Ding Bangchao set a new record for the men’s pole vault with a score of 5.71m.. The Xiamen Station of the 2023 Street Race started, and all of them went all out to make great contributions.

The record-breaking battle of high street in Asia started in Xiamen night sky.

Women’s pole vault is the event in Xiamen Station of 2023 Street Race, and the participating lineup is assembled with Li Ling, the Asian record holder of women’s pole vault, Niu Chunge, the U18 world champion, Chen Qiaoling, the champion of Asian Championship, and several excellent female pole vaulters in China.

Li Ling has rich experience in participating in world competitions. He has participated in the Olympic Games and World Championships for many times, and won the World Cup and Asian Games in track and field. It is also one of the goals of this competition to set a new record for street competitions. In this competition, Li Ling started to take off from the height of 4.32 meters, passing 4.32 meters and 4.52 meters respectively, breaking the record of 4.51 meters set by Chen Qiaoling last year. But at the height of 4.62 meters, three attempts failed.

Niu Chunge took off at a height of 4.32 meters and directly challenged 4.62 meters. The second attempt was successful, which raised the record of the tournament just created by Li Ling by 10 centimeters again, and set a new personal best. At the same time, Niu Chunge finally broke the record of the tournament with a score of 4.62 meters, and achieved the four-time champion in the street.

In the end, Li Ling won the runner-up with a height of 4.52 meters, and Chen Qiaoling tied for the third place with a score of 4.17 meters.

Pay tribute to the famous track and field houses and pass on the light of sports

In this year’s Xiamen Station, the street race added key links to the schedule, and continued to create opportunities for the audience to get in close contact with the famous figures in track and field.

In this competition, Liang Xueren, known as the "trapeze artist", was invited to attend the "pole-lifting ceremony". Liang Xueren has set a new Asian record for men’s pole vault seven times. On the spot, he placed the pole vault crossbar as a special guest and pressed the "start button" for the competition.

Since the street race was founded, famous track and field houses have been invited to watch the race on the spot many times, and feel the innovation and eternal sports core of street track and field at present. In last year’s Xiamen Station, Ma Yuehan, the pioneer of sports, was introduced in the street race in the sports exhibition to pay tribute to a flag of new China sports. Previously, Zheng Fengrong, the first high jumper from China who broke the world record, and Zou Zhenxian, who held the Asian triple jump record for 28 years, were invited to the street race site to tell the legendary story of track and field people to the audience in cities all over the country, so that more sports fans could know the glorious road of track and field legends.

Outline the other side of track and field nine-year city tour and upgrade again

Since 2015, China Track and Field Street Tour has toured the streets and lanes of the city for 9 years. It has created wonderful track and field scenes in dozens of cities and landmarks, and also cheered for the glory and hard work of athletes with tens of thousands of spectators inside and outside the stadium. On the occasion of the ninth anniversary, street races continue to bring a deeper experience to the audience and sports lovers.

In the street experience space of track and field supporting this year’s street competition, the experience project of mass zero-threshold pole vault was creatively realized. Participants can actually feel the moment when athletes break through gravity by relying on the protection measures on the spot. In addition, they can take you personally to experience the pace of marathon world champions through scientific means and restore the distance of triple jump world champions through sound and light. As the wall breaker of the track and field universe, street track and field strives to create a vision of "track and field everywhere" for the public and create more opportunities to appreciate the beauty of track and field.

Entering Siming Sports Fashion Season to Create a New Model of Urban Sports Integration

Since 2018, Siming District of Xiamen has focused on creating a "sports fashion season" to create an urban sports atmosphere and enhance the image of the city. Siming Sports Fashion Season is an exclusive sports industry IP created by Siming District on the basis of implementing the spirit of the documents such as Opinions on Promoting National Fitness and Sports Consumption to Promote High-quality Development of Sports Industry and Outline of Building a Powerful Sports Country by the General Office of the State Council, closely following the industrial upgrading requirements of ten key areas in its jurisdiction, based on its own characteristic resources and aiming at the pain points of current sports industry development.

Street race is one of the masterpieces that can perfectly integrate urban attributes with sports atmosphere. It has become the highlight of sports fashion season in Siming District, which conforms to many labels such as fashion, vitality and novelty featured by the IP. This time, Xiamen Station sits next to Zhongshan Road, a century-old commercial street in Xiamen, facing Gulangyu Island, a "sea garden", lighting up the Siming coastline with the "aerial ballet" pole vault project, and depicting the fascinating street track and field night with fashionable event packaging and professional event organization. Pole vault star athletes will also lead teams to participate in supporting public welfare activities, promote track and field sports on campus, and carry out patriotic education for primary and secondary school students in Xiamen. The three-day street race and its supporting activities open up new ideas for enhancing the IP value of Siming’s "Sports Fashion Season", creating an urban sports atmosphere and driving the vitality of the city.