Lijiang, July 27, 2018-Yunnan golden monkey, a unique species in China, lives in the primeval forest of Yunnan at high altitude, with only over 3,000 animals left in the world, which can be called an extremely endangered "national treasure". On July 16th, Music Element joined hands with Nature Conservancy (TNC) to enjoy music.?Players’ representatives, experts, scholars and media representatives went to Yunnan from all over the country. After six days, they traveled to six places, exploring footprints stretching for 693km, incarnating the guardian of Yunnan golden monkey to convey love, experiencing the constancy of the patrolman for more than ten years, and calling on the public to pay continuous attention to Yunnan golden monkey and Yunnan ecology.
Music elements joined hands with TNC to visit Yunnan Golden Monkey Reserve with the representatives of consumers, experts, scholars and media.
Previously, in May this year, in the creative public welfare operation activity of "Happy Happiness", hundreds of millions of players once saw the real face of Yunnan golden monkey, and participated in six protection work online, including feeding the pineapples, clearing traps, stopping logging, discouraging tourists, returning farmland to forests and planting trees. During the 7-day activity period alone, the cumulative number of participants exceeded 259 million, the number of people who collected love for Yunnan golden monkey exceeded 2.322 billion, and the number of people who spontaneously shared relevant popular science knowledge with friends circle exceeded 10.48 million. Nowadays, the public welfare action of eliminating music has moved from virtual to reality, and this positive energy has been continuously passed on.
"one in a thousand" goes to Yunnan nature reserve, and the player becomes the guardian of Yunnan golden monkey.
The seemingly ordinary number "3000" has been given special significance in this charity event: to protect the top 3000 players in Yunnan Golden Monkey charity operation activities, and to join "Guardian Lianmeng" because of "Happy Fun"; Under the harsh subjective and objective conditions of time permitting, excellent physical strength, adaptability to the wild and love for public welfare, three players’ representatives were lucky enough to participate in the visit to Yunnan Primitive Forest Reserve and trace Yunnan Golden Monkey at close range. Among them, there were office workers, outdoor tour leaders and teachers, bearing the common public welfare of consumers, which can be described as "one in a thousand".
At the bonfire party on the first night of entering the mountain, three players listened to the story of captain Yang Xuerong of Laojunshan patrol team: at the age of 18, he began to work on the protection of Yunnan golden monkey. The conditions were difficult and his income was limited, but he was concerned about Monkey Mountain for 16 years, which moved everyone present. On behalf of "Yier", the player felt this way in the mountain log: "A person’s youth is spent on one thing, how great and meaningful this work should be." Teacher Liu from the Hope House in Zhao County also brought a thank-you video recorded by the students for the patrol. The innocent smiling faces of this group of special children made the patrol’s eyes full of tears.
At the exchange site, Le Element sent a thank-you letter jointly produced with TNC, and specially prepared a mobile phone with Happy Fun for each patrol member, hoping that the patrol members can keep in touch and communicate with their families during the long time of working in the mountains. Even in places where there is no signal, you can be accompanied by "Happy Fun" and feel spiritual comfort when you are lonely.
It’s a long way to trace Yunnan golden monkey in 12 hours and 18 kilometers
On the second day of entering the mountain, the players’ representatives followed the patrolman and experienced the hardships of the patrolman in the forest of Yunnan, climbing mountains, crossing meadows, wading into rivers, walking cliffs and drilling jungles. "The original patrol work is not as easy as imagined, and it is not something that ordinary people can stick to. "Fish", a senior player of XiaoXiaoLe, said with emotion. The thin oxygen at high altitude makes it more and more difficult for the team to travel. Everyone is still cleaning up artificial garbage such as plastic bottles and removing artificial traps that may cause harm to wild animals under the leadership of patrolmen. On behalf of the amateur outdoor tour guide, Yi ‘er, a consumer player, asked the tour guard deeply: "How did this road last for more than 10 years?" "They only answered with a relaxed smile. The silent persistence behind this group of real men has made the players have a high respect and realized the ordinary and greatness of the patrol. It is precisely because of the silent persistence of the patrol that the harmony and stability of Yunnan golden monkey, an umbrella species, and its ecosystem are ensured.
Yang Xuerong (left), the patrol team, looks at the infrared camera and the bee spring forest to clean up the mountain garbage.
After 12 hours’ and 18 kilometers’ walking patrol and 10 hours’ driving, the consumers finally gathered at the Yunnan Golden Monkey Observation Point in Baima Snow Mountain National Park and saw with their own eyes these rescued "snow elves", one by one in black and white, jumping in the mountains, and they jumped in front of everyone out of trust and curiosity. According to Yu Jianhua, a 66-year-old man who is known as the "first guardian of Yunnan golden monkey", it is the deep feelings that the guardians have built with them for more than 20 years to be so lucky to get in touch with them so close today. However, the influence of human activities is indeed reducing the living range of Yunnan golden monkey. Just like the appeal left in the player’s "fish" log, "the pain caused by human beings can’t be easily healed, and it can’t be changed by just a few people. We need more strength to join."
Yunnan Golden Monkey in Baima Snow Mountain (Photo: Xinhuanet Zhang Xinran)
Moving from virtual to real games can also tap the truth, goodness and beauty of human nature.
More than a month ago, players didn’t expect to start the game competition of "Smile doesn’t disappear,’ save’ is to eliminate pleasure" just to relax. Now they are in the ancient forest of Yunnan, listening to the story of the patrolman, face to face with the Yunnan golden monkey, conveying the concept of "respecting life and protecting nature" and experiencing the difficulty of nature protection for themselves.
"I never thought that I could go offline and participate in such a public welfare activity that I will never forget!" "12 hours, 18 kilometers, one day, thinking about it is exhausted. 15 years of persistence, still going on, only for a guardian, guardian animals, guardian of our common home, pay tribute to you.""I hope that through this activity, more people will know about Yunnan golden monkey, and volunteers will come on!" ….. In the "Happy Fun" community forum, this national public welfare boom is still fermenting: players who are not present will feel ups and downs with them by browsing the logs of players’ representatives. The reading volume of the theme # Guarding a smile and being happy in action # has exceeded 120,000, with over 2,700 comments.
The concept of public welfare is rooted in daily life, and the truth, goodness and beauty of human nature can also be fully revealed. Happy Happiness truly breaks the screen and connects virtual real public welfare. The deep cooperation between Le Element and Nature Conservation Society (TNC) to protect Yunnan golden monkey is not an end of Le Element’s public welfare road. In the future, Le Element will continue to promote the innovative concept of "happy public welfare", continue to give full play to the strengths of Internet technology companies, cooperate with more public welfare organizations, and let the public know about public welfare and participate in public welfare through multi-dimensional and three-dimensional communication.
At the same time, Le Element will continue to carry out targeted assistance projects, just as it became attached to Zhao County Hope House eight years ago. This autumn, Le Element will start to complete the "Happy Farm" public welfare assistance project together, providing fresh vegetables for orphans and disabled children, giving them the opportunity to learn new survival skills, and farm income can also subsidize the expenses of Hope House, so that Le Element’s love can be transmitted and everyone’s public welfare can be practiced from the most practical needs.
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