分类归档 zudao

In the new era, cultural self-confidence has become an important concept and strategic direction of China’s development. Cultural self-confidence refers to the conscious recognition, pride and self-confidence of cultural tradition, cultural value and cultural spirit. Under the background of globalization and informatization, cultural self-confidence is of great significance to the development and prosperity of a country. Cultural self-confidence is not only the spiritual pillar of a country and a nation, but also an important part of a country’s soft power. Countries and nations with cultural self-confidence can better maintain their uniqueness and vitality, stimulate people’s creativity and innovative spirit, and promote social development and progress. Therefore, exploring the value and practical path of cultural self-confidence in the new era is of great significance for strengthening the cohesion of the country and the nation, enhancing social stability and development momentum.

Cultural self-confidence is a country’s or a nation’s self-confidence and pride in its own cultural values and cultural characteristics. It emphasizes maintaining the uniqueness and diversity of its own culture under the background of globalization, and maintaining an open and inclusive attitude in communication with other cultures. Cultural self-confidence includes the inheritance and innovation of one’s own traditional culture, respect and understanding of historical culture, and confidence in the independent development and self-expression of contemporary culture. It encourages people’s sense of identity with their own culture and encourages people to participate more actively in cultural creation and dissemination. Under the background of globalization, cultural self-confidence helps to maintain the independence and diversity of national characteristics and avoid the trend of cultural homogenization. At the same time, it also helps to promote cultural exchanges and dialogues and promote understanding and harmony between different cultures. For a country, cultural self-confidence is an important factor to realize national cultural prosperity and promote national soft power. It is also the foundation of building a harmonious world, promoting equality, respect and tolerance among different cultures and promoting the common development of all countries in the world through cultural exchanges and dialogues.

Strengthening cultural self-confidence is the premise of carrying forward and inheriting Chinese excellent traditional culture. Wen Yun is linked with the national movement, and the context is linked with the national context. At present, pluralistic thoughts collide with cultural exchanges and resonate at the same frequency. We need to strengthen our cultural self-confidence, comprehensively deepen our understanding of the content and contemporary value of excellent traditional culture, and constantly draw momentum from excellent traditional culture to help build a strong cultural country. The people of China have always taken it as their responsibility to carry forward the excellent Chinese traditional culture, and have constantly given the excellent traditional culture a new era connotation. Contemporary China is the continuation and development of historical China, and the people of China are the firm inheritors and promoters of Chinese excellent traditional culture. Strengthening cultural self-confidence, deeply understanding China’s cultural bloodline and being the inheritor and promoter of advanced culture are conducive to recognizing China’s past, present and future. Its core values have become the most fundamental cultural gene of the Chinese nation. Only by persisting in moving from history to the future, keeping upright and innovating, continuing cultural genes, and giving new vitality and creativity to Chinese excellent traditional culture with the spirit of the times.

Strengthening cultural self-confidence is the spiritual support for the modernization of national governance capacity. Facing the myriad problems of governing the country, deepening the reform in an all-round way is arduous and complicated. Strengthening cultural self-confidence is particularly important. The people-oriented thought of "the foundation is in the people, the blood is in the people, the strength is in the people, building the party for the public and governing for the people" provides cultural resources for the structural optimization of the national governance system and the modernization of governance capacity in the new era. Under the discourse coordinate of "respecting the people", it is necessary to "benefit the people, and the silk will flourish; It is clear that ruling must safeguard the fundamental interests of the broad masses of the people. With the idea that "the wise change with time, and the wise make things according to the situation", the far-reaching significance of reform and innovation in the new era is highlighted.

Strengthening cultural self-confidence is the source of power to realize the great rejuvenation of the Chinese nation. "If you want to believe people, you must be confident first, and if you want to know people, you must know yourself first". (from "Lu Chunqiu Xianji"). Every historical cultural progress in human society is inseparable from social transition. The survival and development of a nation cannot be separated from the guidance of advanced culture. Are accompanied by the historical progress of culture. Realizing the great rejuvenation of the Chinese nation is undoubtedly a great cause that will shake the past and shine the present. History has proved time and again that cultural creativity is the cultural endowment of the Chinese nation. At every historical juncture, culture can always perceive the national luck, stand on the top of the times and become the first voice of the times. Only the prosperity of Chinese culture can win the great rejuvenation of the Chinese nation. "Without the great enrichment of the people’s spiritual world and the continuous enhancement of national strength, a country and a nation cannot stand among the nations of the world". After several generations of struggle, the Chinese nation witnessed three great leaps and experienced the historical process of standing up, getting rich and becoming strong. The world is in a period of great change that has never happened in a century. To realize the great rejuvenation of the Chinese nation, we should not only attach importance to economic construction but also strengthen cultural construction.

Time is the mother of thought and practice is the source of theory. Explore the truth from China’s vivid practice, interpret China’s practice with China’s words, and constantly innovate and endow Chinese culture with new connotations. To promote cultural self-confidence in the new era, we should innovate the practice path, promote the prosperity and development of culture, enhance the country’s cultural self-confidence and enhance the country’s cultural influence.

Promote cultural inheritance and innovation. Inheritance is the foundation of cultural self-confidence and an important guarantee for the development of a national culture. A nation’s excellent traditional culture is the crystallization of its historical and cultural accumulation and an important part of the national spirit. Therefore, it is an important task for the cultural construction of contemporary China to deeply excavate and inherit the excellent traditional culture of its own nation. Chinese excellent traditional culture is profound and has a long history. From The Book of Songs to The Analects of Confucius, from Han and Tang poetry to Quyi opera, it not only shows the wisdom and emotion of the Chinese nation, but also contains profound moral concepts and philosophy of life. The essence of these traditional cultures is exactly what we should inherit and carry forward. To inherit Chinese excellent traditional culture, we need to pay attention to innovation and promote the creative transformation and innovative development of culture. The combination of traditional culture and modern society is not only conducive to the inheritance of traditional culture, but also makes it more vital and attractive. First of all, we should pay attention to creative transformation. Traditional culture, as a historical heritage, needs to be combined with modern society, so that it has new expression and value significance in contemporary times. For example, traditional opera art can be integrated into contemporary aesthetics and performance skills through creative adaptation and deduction to attract more young audiences’ attention and love. Secondly, we should pay attention to innovative development. The inheritance of traditional culture is not simply copying the form and content of the past, but innovating and developing according to the needs of the times and the development of society. For example, traditional festival culture can better adapt to modern people’s lifestyle and aesthetic needs by giving them new connotations and forms. Finally,Pay attention to education and training. Inheriting Chinese excellent traditional culture requires not only the support of the government and society, but also the participation and recognition of the broad masses of the people. Therefore, it is necessary to strengthen the education and cultivation of traditional culture so that more people can understand, love and inherit it.

Promote cultural pluralism, symbiosis, openness and tolerance. It is an important mission of a modern society to actively advocate the symbiosis and exchange of multi-cultures. In today’s era of globalization, it has become a trend that various cultures collide, merge and communicate with each other. It is our proper attitude to respect, tolerate and accept the differences between different cultures. First of all, cultural diversity is a valuable asset of human society. Every culture has its own unique values, customs, artistic expressions and traditional wisdom, which contains rich crystallization of human experience and wisdom. Respecting the differences between different cultures is not only a respect for human history, but also a respect for the future development of mankind. In a multicultural society, we should face and accept other cultures with an open mind. Through an open attitude, we can better understand and appreciate the uniqueness of other cultures. Learn its advantages from other cultures and enrich your vision and way of thinking. As an old saying goes, "absorb the strengths of a hundred schools of thought and achieve the rule of the future generations." Only with an open mind can we make continuous progress and development. Secondly, cultural exchange and integration is an important force to promote social progress. When different cultures communicate and merge, it can not only promote the understanding and friendship between cultures, but also stimulate new impetus for innovation and development. Just as scientists often use interdisciplinary methods in their research, cultural exchange and integration can also stimulate new ways of thinking and creativity. This kind of communication and integration not only contributes to cultural diversity, but also provides a powerful impetus for social prosperity and progress.Finally, promoting cultural diversity and prosperity requires everyone’s joint efforts. The government should formulate corresponding policies and regulations to protect and encourage the development of various cultures. Educational institutions should strengthen multicultural education and cultivate students’ cultural literacy and cross-cultural communication ability. The media should publicize the idea of multiculturalism and promote the exchange and understanding between different cultures. Everyone should treat different cultures with equality, respect and tolerance, and constantly improve their intercultural communication ability.

Promote cultural self-confidence and independent innovation. In order to cultivate people’s confidence and pride in their own culture, we need to take a series of measures to encourage people to actively participate in the creation and dissemination of culture from their own culture, so as to promote the independent development of culture. In the fields of cultural industry, cultural products and cultural science and technology, we should strengthen independent innovation and improve the core competitiveness of our own culture. First of all, we should strengthen the publicity and promotion of our own culture. Through various media channels, we will show our rich and diverse cultural heritage and let people know and feel the uniqueness of their own culture. At the same time, organize cultural activities and exhibitions so that people can participate in them personally and enhance their sense of identity with their own culture.

Secondly, people are encouraged to actively participate in cultural creation and dissemination from their own culture. By providing a good educational environment and opportunities, we will cultivate more cultural and creative talents. At the same time, support and encourage the development of cultural and creative industries, and provide more platforms for people to show their talents. Only by allowing more people to participate in the creation and dissemination of culture can our culture really flourish. Finally, in the fields of cultural industries, cultural products and cultural science and technology, we should strengthen independent innovation and improve the core competitiveness of our own culture. By increasing investment in cultural industries, we will cultivate more cultural enterprises and promote the rapid development of cultural industries. At the same time, we should encourage innovation and constantly introduce high-quality cultural products with our own cultural characteristics. It is necessary to strengthen the research and development of cultural science and technology and use scientific and technological means to enhance the productivity level of cultural industries.

Promote international exchange and integration of cultures. As a country with a long history and rich culture, China bears the heritage of traditional culture and unique values. It has become our mission to spread the voice of China culture to the world, and at the same time to listen to and understand the cultures of other countries and nations. First of all, cultural exchange and dialogue are important ways to enhance friendly relations between countries. Through communication, we can understand each other, tolerate and respect each other’s differences. This helps to eliminate misunderstandings and prejudices and cultivate mutual trust and friendship. When we display and spread China culture, we should also learn to listen to and understand the cultures of other countries and nationalities. Only through mutual respect and equal treatment can we achieve real cultural integration and common development. Secondly, international cultural exchange is not only a one-way transmission, but also a mutual exchange and interaction. We should actively participate in cultural festivals, exhibitions, art performances and other international cultural exchange activities to show China’s cultural charm and artistic quality. At the same time, we should keep a humble and open mind, learn from the excellent cultures of other countries and nations modestly, draw inspiration and experience from them, and enrich our own cultural connotation. Moreover, cultural exchange is not only carried out in the fields of art, music and movies, but also includes language, way of thinking and values. By learning other languages, we can better understand their cultural connotation and way of thinking. At the same time, we should spread China’s excellent cultural resources to the world, so that more people can understand and appreciate China’s culture and art. This will not only enhance China’s international image,It can also promote the development of cultural industries and inject new impetus into economic growth. Finally, international cultural exchange and integration is a long and complicated process. In this process, we should maintain an open and inclusive attitude, respect the cultural differences of different countries and nationalities, and pay attention to equal treatment and mutual benefit. Only through mutual understanding and cooperation can we jointly promote the development of world culture and contribute to the progress of human civilization.

To sum up, cultural self-confidence is an important part of a country’s soft power. Through the spread and exchange of culture, we can create a good image of the country and enhance its cultural soft power. At the same time, pay attention to the development of cultural industries, improve the quality and competitiveness of cultural products, and make them an important support for national economic development. Only by constantly enhancing cultural self-confidence can we better promote the development and prosperity of the country.

Author: Zhang Xuanxuan, associate professor of Marxism College of Wuhan Donghu University, this paper is the research result of the special task project of philosophy and social science research of Hubei Provincial Department of Education in 2023 "Research on the Path of Integrating Consciousness Education of Chinese Nation Community into Ideological and Political Education in Colleges and Universities" [No.22Z73].

Source: Guangming Net

In the context of the overall recovery of the beauty industry, domestic brands blew the "charge number" in this year’s "618" promotion and took out extraordinary promotion efforts and resources.

The reason is not only that this "618" is the first real promotion activity in the post-epidemic era, but also that its results will be reflected in the semi-annual reports of major brand companies, which will directly test the business quality and have directive significance for the next market trend.

The industry bottomed out, and domestic beauty products were "ok" again.

"I feel that this year’s 618 merchants have given a discount on the reserve price, so I have re-stocked a lot of skin care products and tried new make-up products." After 95, interviewee Chen Yun told the interface fashion.

Judging from the comprehensive public information, although the cosmetics industry has not returned to the high-speed growth trend of previous years, it has taken the step of upward recovery.

According to the data released by the National Bureau of Statistics, from January to May, the total retail sales of cosmetics was 161.9 billion yuan, up 9.7% year-on-year, exceeding the growth rate of total social retail sales by 0.4 percentage points. Among them, the retail sales of cosmetics in May was 33 billion yuan, up 11.7% year-on-year.

On the one hand, this data performance is due to the low base in the same period last year, on the other hand, it benefits from the stimulus of tourism economy such as the May 1 holiday, and the 618 promotion of major e-commerce platforms began to build momentum and promote sales in the middle and late May.

According to the data from the special e-commerce Vipshop, the overall sales of beauty products increased by 11.5% year-on-year during the climax of the mid-sale festival in 618. Among them, beauty and skin care, cosmetics and perfumes, personal care and other categories all achieved double-digit growth; In terms of brands, the sales of international big brands and domestic brands increased by 11.4 and 11.1% respectively.

The cosmetics market has begun to step out of the "cold winter" gradually, and the change in the ranking of sub-categories also shows the new trend of the development of local cosmetics enterprises.

From the perfect diary of domestic beauty brands and the sudden emergence of Hua Xizi two years ago, many people in the beauty industry have seen the hope of the birth of the next L ‘Oreal in China.

The recurrence of the sudden COVID-19 epidemic in 2020 has lengthened the cycle of this vision, and many beauty brands have experienced a dark moment in 2022. However, judging from the ranking of beauty brands in this year’s 618, domestic cosmetics have a tendency to make a comeback.

Tmall official WeChat WeChat official account "Tmall Big Beauty" release list shows that on the first day of pre-sale payment from May 31 to June 1, in the top ten list of beauty industry turnover, Polaiya and Winona occupied the fourth and ninth place respectively. Among the top 20, there are rising stars such as Ke Fumei and amiro.

In the latest "618 Beauty Record List" released by Vipshop, domestic brands performed brilliantly, occupying 6 seats in the list, while Polaiya occupied the third place in the record list with a year-on-year increase in sales of more than 60%, and Winona, Marumi and Nature Hall ranked high.

The recognition of domestic brands by local consumers is closely related to the rising trend of the whole country in recent years. The prosperity of the country is the foundation, and the national self-confidence of local consumers is also rising.

Han Xiaoli, a post-90s interviewee, said that many domestic brands have done as well as international brands in terms of makeup quality and packaging design, and she is still trying and observing skin care products.

Since L ‘Oré al and other international beauty groups successively entered China around 2000, the beauty market in China has experienced more than 20 years of development. This is a short time compared with the development course of European and American cosmetic companies for hundreds of years, but the beauty market in China is crossing the time difference at a flying speed.

As a country with a large population, China’s beauty market has the opportunity of great national effect. No matter from the upstream supply chain to the terminal retail, the domestic cosmetics industry has large-scale development and innovation. One example is the rapid deployment of online e-commerce channels by major brands in China.

Moreover, with the improvement of local consumers’ awareness of beauty cosmetics, they are disenchanted with the aura of international brands and are increasingly pursuing differentiated and refined care. Minority brands and featured products still have the opportunity to fight for a world, which also provides rich soil for the growth of domestic brands.

The big single product strategy continues to be popular. How does "red-hot" become "Changhong"?

In the beauty industry, a brand often needs to rely on a single explosive product to achieve a breakthrough from 0 to 1, such as special care cream for Winona and anti-aging eye cream for Marubi.

The big single product strategy is the successful path verified by domestic beauty brands.

Take Polaiya as an example. As early as 2020, Polaiya put forward the "big single product strategy" in the financial report, and said that it was necessary to "create a star single product with brand mind and representativeness, thereby increasing the customer unit price and repurchase rate and enhancing brand stickiness". The ruby essence and double-antibody essence mentioned in it have become the most outstanding items of Polaiya at present.

Especially after the epidemic, many mass consumers turn to more rational consumption, and will comprehensively compare product information and evaluation from various channels. For brands, in the "618" with bundled promotion and fierce competition, marketing is of course important, but what is more important is product strength in order to win consumers’ attention and make them place an order for purchase.

According to the list of "one move fresh" single products released by Vipshop, in the sales performance of 618 functional single products, the top five products are Polaiya Ruby Day Cream, Winona Shuhu Xiumin Moisturizing Mask, Huanhuan Plant-by-Book Water Cleansing Oil, Huaxizi Xiaoyan Umbrella Sunscreen and HBN Early C Late A Anti-aging Water Emulsion Set, all of which are from domestic brands.

It is worth noting that under the situation of increasing awareness of domestic beauty consumption, some unique skin care formula concepts such as "early C late A" and "early P late R" have strengthened the synergistic effect of domestic brand product portfolio. For example, Polaiya double-antibody essence and ruby essence, HBN luminous water and double-A essence milk, and the combination of Yuze macromolecule golden shield sunscreen and Yuze essence milk.

In terms of marketing, in addition to catching up with the popular skin care concepts and making consumers know about the efficacy of "big items" and their combinations, domestic brands are still trying to continuously strengthen the traffic exposure of star products in many aspects and strive to make them become Changhong’s classic products.

Winona, for example, combined with the theme of Disney’s centenary, launched a Disney limited gift box including star products such as Shumin Water, Special Care Essence and Special Care Cream during Children’s Day on June 1st. At the same time, a number of online media platforms launched Qiyu Story TVC, which built an "amusement park-style" professional skin care experience pop-up shop around the characteristics of professional skin care brands and Disney’s children’s fun entertainment IP.

The creative measures of local beauty brands in sales mode and marketing mode are pushing the beauty industry to develop in a more professional, creative and diversified direction.

Research and development is to domestic beauty, as the city wall is to Rome.

The strategy of large single products should continue to shine, which is inseparable from the support of research and development.

In recent years, local listed cosmetics companies such as Polaiya, Shuiyang, Marubi and Betani have all invested in production R&D bases and other heavy assets projects after raising funds. For some brands that get goods from foundries and start with online marketing, in-depth cooperation with foundries has also become a path for overtaking in corners.

A cosmetics researcher told Interface Fashion that when the epidemic situation in the past three years led to poor transportation and logistics, the problem of "sticking the neck" of the main raw materials relying on overseas markets became more prominent. Typical basic raw materials such as surfactants were monopolized by a few foreign manufacturers, and the domestic quantity efficiency was not high, which brought many brands chain problems such as delayed listing of new products and increased development costs.

But this does not mean that domestic beauty will always fall behind. On the contrary, the industry has ushered in a new R&D window. Take ergothionine, a popular ingredient in skin care products market, for example. After domestic manufacturers use biosynthesis technology to increase the output of ergothionine, its cost and price have directly dropped by more than one time.

The technical realizability and broad application market prospect of these functional active ingredients undoubtedly bring new opportunities to local brands. Peptide compounds such as oriental plant components, peptides and oligopeptides are all hot research directions in the domestic cosmetic market at present.

However, at present, there are not many domestic beauty products featuring oriental plant ingredients that can rank in the forefront of the sales list, and their sound volume has not been fully opened. It can be said that at present, domestic brands have not yet run out of the real oriental plant big single product, which can be compared with the situation that the mushroom water from Yuemu once exploded.

This is also the space for the development of oriental plant components. Under the propaganda advantage of oriental plants with natural cultural and emotional attributes, how domestic brands can strengthen their efficacy credibility will become a breakthrough, which is embodied in studying the extraction and formula performance of their active ingredients, and scientifically verifying their mechanism and safety.

In addition to oriental plant ingredients, domestic beauty products are also trying to explore opportunities in many sub-sectors and open up a new blue ocean of growth for themselves, such as sun protection.

Chinese brand Baiqueling told interface fashion that their research found that Asian skin and western skin have different skin characteristics caused by ultraviolet and blue light and near infrared radiation. Based on thousands of skin samples and data comparison, Baiqueling developed and marketed a sun protection sunscreen lotion, which is designed to effectively resist light damage for oriental women.

The breakthrough of sunscreen category proves that domestic beauty cosmetics have perfect research and development capabilities, but their greater ambition lies in improving competitiveness and brand power and entering high-end fields.

It is a shortcut to buy more mature brands in the market. For example, Perfect Diary’s parent company, Yixian E-commerce, acquired international brands such as Galenic France Colanli, EVE LOM and DR.WU, many of which were priced at 1,000 yuan. The skin care sector composed of these newly added brands has become an indispensable revenue pillar of Yixian e-commerce.

Many local beauty companies are also trying to cut into the high-end market from anti-aging products, such as Bettini’s new brand "AOXMED". The in-station data of Vipshop also shows that the sales volume of functional products with anti-aging and firming effect has the best growth, with an increase of nearly 30% during the "618" period. This is because the strong efficacy of high-end anti-aging products often contributes to a high repurchase rate and a stronger user stickiness.

However, it should be noted that the cultivation cycle of high-end brands and products is very long, and a lot of market education is needed to obtain loyal consumers.

After three years of market downturn, this "618" is more like a new starting point for domestic beauty brands. From R&D to marketing, domestic beauty cosmetics still have a long way to go to become China’s L ‘Oreal, Shiseido or Amore Pacific, but there is no doubt that they are still making progress.

China Economic Weekly-Economic Net News (Reporter Hou Juan) "Where is it expensive? It has been this price for so many years, don’t talk nonsense with your eyes open. " Later, Li Jiaqi added: "Sometimes I find my own reasons. After so many years, my salary has not risen. Have you worked hard?" On September 10th, Li Jiaqi, the anchor, had an argument with netizens when he brought goods for the brand of Hua Xizi eyebrow pencil in the live broadcast room.

Soon, the topic "Li Jiaqi brings goods to netizens" and "Li Jiaqi Huaxizi" rushed to Weibo for hot search. Some netizens angered: "You earn the money of ordinary people, and in the end you ridicule the poverty of ordinary people." Some netizens said that this is "why not eat minced meat in the modern version".

On September 11th, although Li Jiaqi apologized for his inappropriate comments on the live broadcast in Weibo, saying that he had made inappropriate and uncomfortable remarks in response to product comments during the live broadcast, and sincerely accepted everyone’s criticism, Li Jiaqi may have encountered the biggest crisis in his career. That night, Li Jiaqi cried and apologized again during the live broadcast. In one day, she lost 1 million yuan.

Hua Xizi has a close relationship with Li Jiaqi. There have been rumors that "Li Jiaqi is a shareholder of Hua Xizi", but both Hua Xizi and Li Jiaqi denied it. The reporter inquired about Tianyancha APP and found that Li Jiaqi himself had no direct equity relationship with Huaxizi Company.

Although there seems to be no "blood relationship", Li Jiaqi’s influence on Hua Xizi is undeniable.

Hua Xizi, who was born in 2017, also put in a large number of KOL and KOC in the early days, but it didn’t promote the sales situation and brand volume qualitatively. Until March 2019, Hua Xizi first walked into the live broadcast room in Li Jiaqi, and the gear of fate began to turn.

According to the live broadcast forecast of Li Jiaqi live broadcast room, from August 12, 2023 to September 11, 2023, Huaxizi products appeared five times, with air honey powder twice in August, Shouwumei chalk in 79 yuan twice in September, and silk honey powder cake with a price of 159 yuan once. Three products were brought in five times.

According to ECdataway data, in January and February, 2020, 40% of the sales of Huaxizi flagship store came from the live broadcast room in Li Jiaqi, among which five products with a total sales of over one million, such as air loose powder, makeup remover wipes and carved lipstick, were frequent visitors to the live broadcast room in Li Jiaqi.

Not only Hua Xizi, but also in the beauty and skin care market, domestic brands have long relied on the head anchor. Take Li Jiaqi as an example. According to the battle report of Tmall double 11 Beauty Shop last year, among the sales of domestic brands Polaiya, Winona and Quady in the first seven days of pre-sale, the product revenue contributed by Li Jiaqi Live Room accounted for 39%, 49% and 52% respectively.

In the variety show "All Girls’ offer", Li Jiaqi showed his superb ability to bargain for the brand. When negotiating a bargain with Perfect Diary, Li Jiaqi persuaded, "For this time, all girls can make domestic products rush to the first place." "On the evening of October 20th, Xiaoxi doesn’t charge link fees" and proposed that "you can just give me this price on October 20th". After his strong "attack", the perfect diary brand finally agreed, "only for one night, plus 10 yuan later."

However, since international brands also used Li Jiaqi to bring goods, domestic products have been under great pressure. For example, in the Double Eleven in 2022, beauty brands must participate in the competition between the live broadcast rooms in Li Jiaqi, so as not to be forgotten. On the opening day of the pre-sale, all the top 10 members of Tmall’s pre-sale list participated in the live broadcast in Li Jiaqi. Among them, domestic brands account for three. In the past, dark horses, perfect diaries, etc., lost Li Jiaqi’s blessing and seemed quiet.

However, some people think that the head anchor has a large weight in the domestic beauty consumption, which makes the competition between brands too concentrated on the battlefield of live broadcast, or even on one person, which is extremely unfavorable to the whole domestic beauty industry and brand development. For the brand, the personal effect of the head anchor is greater than the brand effect, which is essentially the weakening of the brand. More dangerously, it may be destroyed by the anchor.

("China Economic Weekly" reporter Hou Wei | photo)

This time, Hua Xizi’s "high-end" filters were broken all over the floor, and many bloggers posted that the price of eyebrow pencils of well-known brands was lower than that of Hua Xizi.

For example, Shu Uemura’s eyebrow pencil with a net content of 3.5g costs 230 yuan, that is, 67.6 yuan per gram. Dior Eyebrow Pencil with a net content of 1.19 grams is sold in 260 yuan, and the price per gram is 218 yuan. The price of the eyebrow pencil with a net content of 0.25g of Yueshi Fengyin is 90 yuan, that is, 360 yuan per gram.

For domestic brands, the eyebrow pencil with a net content of 0.28g in Perfect Diary is sold in 39 yuan, that is, 139.28 yuan per gram. The eyebrow pencil with UNNY net content of 0.1g is priced at 34.9 yuan, that is, 349 yuan per gram.

The eyebrow pencil of Hua Xizi 69 yuan is 0.07g, and the price per gram is 985.71 yuan, equivalent to 1.5g of gold.

At present, the brand with a higher price than Huaxizi Eyebrow Pencil is Chanel. According to the official flagship store, the price of Chanel Eyebrow Pencil with a net content of 0.27 g is 390 yuan, that is, the price per gram is 1,444 yuan.

From the perspective of pricing, domestic brands are getting rid of the label of "low-end", but there is still a long way to go before pricing can be accepted by consumers.

The so-called domestic high-end cosmetics brand thought it had reached the age of weaning, but finally found that it was still a "young seedling" that needed to rely on online celebrity and anchor. If you don’t want to be the second flower, new domestic beauty products may need to "escape" from Li Jiaqi.

At present, savvy foreign brands no longer rely on Jiaqi, and big names in the circle, such as L ‘Oreal, also clearly want to take "offline" as their main strategy. Fei Borui, president of L ‘Oré al North Asia, said at the "Annual Communication Meeting of Development Strategy in 2023" a few months ago that consumers should be constantly exposed to L ‘Oré al products online and offline, "to create new consumption scenarios and to have interactive dialogues with consumers through offline channels, tourism and retail".

Others, such as Winona, a domestic brand, opened its first retail boutique in Shanghai early.

At present, accelerating the escape from "Li Jiaqi" has become a new topic for the beauty industry in 2023. On-line is extensive cultivation and thin harvest, while off-line is intensive cultivation. Who will succeed in solo flight?

Editor: Lynn Yang

(Copyright belongs to China Economic Weekly magazine, and any media, website or individual may not reprint, extract, link, repost or use it in other ways without authorization. )

Wiretapping Storm 2006, with a score of 9.2.

Eavesdropping Storm is a German suspense film released in 2006. This film is a political and psychological suspense film, which tells the story of the socialist country in East Germany.

The film is set in East Germany in 1984, a society highly controlled by the National Security Agency.

The main character of the film is agent weismann, who is sent to monitor the playwright Dreyman and Dreyman’s girlfriend actress Christina. In the process of monitoring, weismann gradually became interested in the couple’s life and feelings, and began to help them secretly, even violating the instructions of the National Security Agency.

After watching it for more than ten minutes, I knew why this movie was on the list. The ending is a big reversal, which is that personality charm is too great. I was nervous all the time, and I couldn’t tell who was the protagonist and who was the good guy. The background music is also well received and has a strong sense of substitution.

Zuotou City 2003, with a score of 8.1.

Zuotou City is a Japanese action film released in 2003, directed by Kitano Takeshi. The film combines martial arts, fencing and action elements, and is full of dynamic and fighting scenes.

The story takes place in a small town, and the main characters include the blind swordsman Satoshi, Hattori Gennosuke and Yoko.

Zuotou City is a blind swordsman with amazing fencing skills. He is an excellent swordsman with blond hair and agility. Hattori Gennosuke, another superb swordsman, came to the town to look for a job to raise money to treat his wife.

The Yoko brothers and sisters came for revenge. They disguised themselves as geisha and entertained in vagrancy, targeting bullies, Yincang and Fanwu in the town.

Zuotou City learned the secrets of the two brothers and sisters and decided to help them take revenge. At the same time, Hattori was hired as the enemy’s bodyguard, which made him an opponent with Tooto City.

In the clean killing and felling, there is also a cute joke. Kitano Takeshi pays tribute to Kurosawa’s halberd, and the gap is not small.

Goodbye to the Box Boat, 1984, with a score of 8.0.

Farewell to the Box Boat is a Japanese suspense film released in 1984, directed by Akira Kurosawa, which explores the themes of time, sex, family and social concepts.

The masterpiece is a young master in the village, who stole the villagers’ clocks and buried them underground, causing the village to lose the concept of time. Many years later, Sheji and Keiko got married, but Keiko’s father put a chastity belt on her to prevent anything indecent, which made their sex life very difficult.

Sheji finally couldn’t bear it, stabbed to death his masterpiece, and the husband and wife fled and finally returned to the village. In the village, strange things began to happen. Sheji gradually saw the ghost of the masterpiece, and his mind began to go crazy, forgetting the names of things around him.

Time in the village seems to stand still, and strange events keep happening. …

I am amazed at the film’s aesthetic achievements in terms of picture, soundtrack, art design and metaphor. The atmosphere with strong emotion/color and dead flavor really makes people feel that they want to refuse and welcome, and sometimes they feel shamefully, and the narrative is too vague and obscure, so that the second half is a bit boring.

How much can an NBA star with an annual salary of 66.82 million get?

Take California where the Lakers are located as an example:

After deducting federal tax: $24.72 million.

State tax deduction: $8.887 million

Deducting the escrow fee of the third-party alliance: USD 6.682 million.

After deducting brokers and insurance premiums: $2.005 million.

Total deduction: USD 42.294 million.

Received: 66.82 million-4229.4=24.526 million dollars.

According to Woj, a famous American story, Lakers star Anthony Davis reached a three-year contract of $186 million with the Lakers, including an annual salary of $66.82 million in the last year.

August 4th, Beijing time, confirmed another heat agitation of the NBA free market. After intensive negotiations overnight, we ushered in two new signing agreements. Among them, one player was forced to bid farewell to the game, and another player also chose to move to Europe to seek new challenges. It is worth mentioning that Michael Jordan, a legendary basketball player, traded his shares in the Hornets as a shareholder. Although this move has been made public, it still attracted wide attention from all parties. In addition, in the past decade, james harden ranked first in the league in total score statistics, which triggered a new decision of the 76ers team: resolutely decided to give up harel, who was seriously injured.

In the official announcement of the Nets, we saw a familiar name-Trenton Waterford. The striker who played for the Blazers and was fired has now officially joined the Nets. During his two seasons in the Trailblazers, Watford contributed an average of 7.5 points and 4 rebounds per game to the team, which should not be underestimated.

On the Italian basketball stage, we have welcomed a new member-galloway. The 31-year-old player, who has entered the late stage of his career, chose to bid farewell to the NBA and continue his basketball journey on the European stage. Looking back on his eight-year career in NBA, he averaged 8.1 points and 2.4 rebounds in each game, which is really amazing.

The Hornets also made their voices heard on this day. They announced that striker Xavier Snead had been laid off, which undoubtedly surprised many fans. Although Snead faced many troubles in his NBA career, although he had the opportunity to stay on the court, his playing time was relatively short, and he was positioned in the marginal position of most players, so layoffs may mean that he lost more competitive opportunities.

The Hornets’ big move is not over yet, and the owner Jordan announced the sale of most of his shares. The total amount of this transaction is as high as $3 billion, which undoubtedly brought huge profits to Jordan. However, Jordan did not completely abandon the team. He still kept some shares and continued to be a shareholder of the team. This is because Jordan still has expectations for the team, he believes that the Hornets still have great potential, and he also wants to change the current situation of the team through his own efforts. Although during Jordan’s tenure as the owner of the Hornets, the team’s performance was not ideal, and he often belonged to the weaker side in the NBA, but he finally chose to cash in and gained a lot.

The past ten years in the NBA have undoubtedly belonged to james harden’s decade. According to the statistics of the top ten players in the regular season by the American media, Harden ranked first with a high score of 19,875 points. During this period, he won the scoring champion three times, which undoubtedly held the top position. If it weren’t for Harden’s choice to leave the team in order to compete for the championship in the past few seasons, his scoring data would certainly be even more amazing. Followed by Lillard and James, followed by demar derozan, Curry, Wei Shao and Brother Alphabet.

After examining harel’s injury, the 76ers made a brand-new decision. They didn’t part ways with harel directly, but regarded his salary as a tradable asset. Harel has started the training of self-recovery, but now he needs some rest. After the MRI examination, he found that the anterior cruciate ligament and meniscus were torn, which meant that he had to apply for injury reimbursement to ensure the smooth progress of the new season. Harel may not be a perfect center yet, but if he has more time to adapt to this position, his future is still worth looking forward to. In this summer, he reached a basic salary agreement with the 76 ers. Considering that the inside man of the team is sufficient, he decided to renew the contract with Reid and the next bus, and it was obviously a wise choice to keep harel.