On the evening of April 18th, the live broadcast platform of China Sports played an online match with ZhangJike and retired national player Hou Yingchao.
Intern reporter Deng Fangjia
During the epidemic, sports events at home and abroad stopped, and there were no sports events to watch, which made sports fans particularly depressed and realized how important sports events that were common on weekdays were to their lives. However, China sports people change when they are in difficulty, and they have found a way in adversity, maintaining their competitive state by using new sports live broadcast, and at the same time giving the majority of sports fans a chance to feast their eyes.
Online competition has become a trend.
On the evening of April 18th, the live broadcast platform of China Sports played an online match with ZhangJike and Hou Yingchao, a retired national player. The two sides played in a studio, and no audience and people gathered. The organizer presented a wonderful online match for table tennis fans by using multi-angle broadcast and AR (augmented reality) technology. As a star athlete, ZhangJike attracted many fans to enter the live broadcast platform to watch, and the number of followers in one broadcast room in the platform alone reached 300,000.
During the game, the two table tennis stars also interacted with the fans through the real-time interactive advantage of the live broadcast platform, answering the questions raised by the fans, and satisfying the fans’ curiosity in the live broadcast. More interestingly, ZhangJike didn’t have a chance to drink water until the audience brushed a certain number of gifts on the platform. At the same time, after brushing enough heat, the audience can use the "pause right" in time to control the direction of the game. These two ways let the audience participate in the competition to a certain extent, which indirectly increases the user’s stickiness. It can be said that this online competition is an innovative attempt.
In fact, as early as the beginning of March, the national shooting team organized an online video competition in an innovative form. On April 1st, the National Shooting Team once again joined forces with teams from Beijing, Shandong, Shaanxi and Henan to conduct the second "Cloud Confrontation", which was broadcast live with Tencent Sports. In April, the national flying saucer team and the national diving team all planned the online competition and the standard competition, which were presented to the audience through the live broadcast platform.
In addition, there are events that naturally have the advantage of online confrontation, such as chess and e-sports. China Weiqi Association organized the national Weiqi team online training match in February, and organized a warm-up match in early March, which attracted many Weiqi fans to watch. The online competition of the LPL (League of Legends Professional Competition, the highest level in Chinese mainland) in e-sports started on March 9th, and the first day of the competition was watched by 100 million people on various platforms at home and abroad.
The live content is rich and colorful.
The emergence of the live broadcast platform makes the ordinary audience without professional broadcast technology become a new force in the live broadcast platform and attracts a lot of traffic. During the epidemic, China sports people are also actively taking advantage of this opportunity.
On April 18th, Beijing Shougang Basketball Club broadcasted a "talent show" class on the Tik Tok platform. The players of Shougang Men’s Basketball Team played games with each other, and Jeremy Lin was especially lively, which made the ball understand him differently. Although the simple mobile phone live broadcast needs to be strengthened in terms of sound reception and picture stability, this live broadcast attracted more than 300,000 people to watch online at the same time.
On the other hand, individual athletes are also actively trying to broadcast live. On the evening of April 18th, CBA player Xi Rejiang and mixed martial arts player Li Jingliang had a "fight" on the live broadcast platform. The two sides challenged each other, and no one refused to accept each other, and finally agreed on a game. On April 2nd, China boxing champion Xu Can and China UFC world champion Zhang Weili also came to a live broadcast of Lian Mai. Like friends, they talked about their recent training life and discussed many boxing and fighting skills. Boxing fans saw their other side under the ring in such a live broadcast.
During the stoppage of the competition, the live broadcast platform also actively searched for the classic events and sports documentaries in the past and presented them to the audience, so that many sports fans could understand and see the "legendary" competitions in the past. On this basis, CCTV combined with the Aauto Quicker platform to launch a retrospective live program "Who is Worthy of Classics", which was hosted by Han Qiaosheng, a famous mouth of CCTV. In the first two issues, Xue Ming, a former national player of women’s volleyball team, and Zhang Peimeng, a famous track and field player, were invited to review and discuss the classic games and tell many little-known stories behind the games.
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