Today, let’s talk about the Cyber Edition.
Because after the recent announcement of the price of the tank 300 Cyber Edition, many media are promoting this car. Some netizens who don’t know the truth are brought with rhythm, and they also want to increase the price to grab an order transferred by others. There are also some friends who are skeptical. Is anyone really willing to spend more than 300,000 yuan to buy a domestic suv? I’ll start with a story about a 300-tank cyber edition that was ordered around me and then transferred out a few days ago.
Before doing this program, I made a phone call to my friend specially. Because I heard that he has changed the order for the tank 300 Cyber Edition, which is not as fantastic as it is spread outside. The transfer price of idle fish is generally 10,000-20,000, and he only added a few thousand dollars. Why only add a few thousand dollars? Because at present, the activity of Tank 300 Cyber Edition means that a deposit of 5,000 yuan can be used as 10,000 yuan, which is equivalent to an official subsidy of 5,000 yuan. Therefore, the buyer feels that it is not a loss, so it is the original price to buy a car. The seller also found it acceptable. After all, the intentional payment of 5,000 yuan was given to the manufacturer Bai Piao from April to August, which was a little compensation for himself.
I also have a local tyrant friend around me, who has always wanted to receive an order for a tank 300 Cyber Edition. I asked him to go to the idle fish. He went to ask a circle, and the seller’s psychological expectations were too different from his. No one wanted to be a big head, just like second-hand houses, and there was no unified market price. Both buyers and sellers heard that this car is very popular, but there is no really reliable information about how many orders there are and how many orders are returned. It is unclear how much the price increase of order transfer in the market is reasonable. Let’s talk about it, until the last few days when we want to lock the order, everyone will play psychological warfare with each other. Do you think you are tired? Obviously, manufacturers want to sell cars at a transparent price, and as a result, the secondary market is full of smoke.
Some people say that the manufacturer simply doesn’t allow the transfer of orders, so it’s okay to cut across the board, of course not. In fact, the manufacturer knows clearly in his heart that something went wrong when he first issued the beat number. The applet crashed, and the number was originally 3,000. As a result, some people got more than 3,000. The official quickly explained that it was a system problem. Even if you get the number, you can definitely book a car. This 5,000-yuan intentional payment is itself refundable at any time. The waiting period is too long, from April until the end of the year, and the probability of returning the order is too great. Therefore, the manufacturer acquiesced that the order could be transferred, leaving a hole. The method of transfer is also very simple. When the next big decision is made, that is, the day when the price is announced, when the deposit of 20,000 yuan is made up, the name of the car buyer and the ID number are filled in, and whoever writes it is the one who buys it, which is inconsistent with the person who originally paid the intention money.
When my friend booked a car in April, I still remember the excitement of sending me a WeChat. At that time, he used all kinds of shocking, amazing, my God and wow words to describe his love for this car. I also saw this car at the auto show, and I thought it was really grandiose, but that’s all. I don’t think this is a car that can commute every day and take my wife and children out to play on weekends. Too many design elements make people feel uncomfortable. Moreover, I believe that this modified style of benchmarked Mercedes-Benz Brabus is not cheap, and it belongs to the product of spending money on design. It can’t be said that this is an IQ tax, just like hundreds of sports slippers, even if they grind their feet, everyone is willing to buy them, and young people in supermarkets will never wear them out.
At that time, many people saw the cyber version of Tank 300 on the news, but they didn’t know how to book this car. So they rushed directly to the 4s shop to book a car, but even the 4s shop sales did not know how to book a car. Because this car is not sold through a 4s shop, it is not available on the official app of the tank. So there was a very strange situation. On the Internet, more than N people consulted where to book a car. More than n people are holding money everywhere to find an order channel. In fact, this car was booked in official website or a small program of the super mirror car Cyberspace. Super mirror, a personalized customized brand, also became famous because of the tank 300 Cyber Edition. Not only must the order channel go through the official website and applet of Super Mirror, but the delivery of the future tank 300 Cyber Edition will also be carried out by Super Mirror. Therefore, this is the strange scene that the 4s shop selling tank 300 can’t figure out how to book this car.
Almost everyone thinks that the cyber version of Tank 300 is equivalent to the Babos version of Mercedes-Benz and the ABT version of Audi. In fact, in my opinion, the mode is basically the same, but the gameplay is very different. It is said that their models are the same, because they all appear in the form of official royal modification, and the official authorization, order and delivery are independently completed by the modified brand. Different ways of playing refer to the super mirror. For the tank 300, the tank brand is still the Great Wall’s own, and the logo has not changed. The super mirror belongs to the behind-the-scenes design team. I don’t know if the design style of Tank 300 Cyber Edition will be the consistent symbolic style of Super Mirror in the future. However, this exaggerated design style is very successful on the tank 300 model, which does not mean that it will be very successful on other models in the future. The super mirror is the royal modified brand of tanks, and it is only everyone’s guess. It is hard to say whether he will customize similar styles for other brands in the future. Therefore, this is just an attempt by the manufacturer. Maybe the Great Wall itself didn’t expect to be so successful. Of course, this also led to his overconfidence in pricing.
As soon as my friend saw the cyber version of Tank 300 in April, he immediately went to the head, and then took five colleagues in the office to help him grab the number. At the beginning, the applet on the mobile phone crashed, and he quickly used the computer web version to grab the order. After tossing for a long time, I finally got more than 2000 numbers. I was so happy at that time. After grabbing the number, Super Mirror official website will make customers pay attention to their subscription number. On the subscription number, customers are also guided to enter their WeChat group, which is divided by region, including East China Group, South China Group and so on, and East China is also divided into one group and two groups. In this way, the Tank 300 Cyber Edition Che Youhui will be established in advance.
However, it is also risky to pull a group of customers who haven’t seen the car yet and just paid the intention money into a group. Because everyone has different expectations for this car, some people spend more than 300 thousand just to buy a toy, as long as the overall shape remains the same, he will not care about the details. There are also some customers who just go to the top for a while and grab a queue first to play. Anyway, they can return it if they don’t buy it later. After waiting for a long time, the fever has subsided, or the budget at hand is not enough, these people will pick all kinds of faults in the group and say that this car is not good. Therefore, when these people get together in a group, it is inevitable that they will talk about their opinions and often quarrel. Until recently, the declaration map of the tank 300 Cyber Edition came out, and the pre-sale price of 308,000 yuan also came out. The pot exploded in the group. On the one hand, the declaration map was not rendered, and there was no such cool lighting at the auto show, so it looked a lot more ordinary. On the other hand, the pricing of 308,000 yuan is inconsistent with the previous statement that it will not exceed 300,000 yuan, and the quarrel in the group is even worse. As a result, some people voluntarily quit the group, and some are directly kicked out of the group by the government. Therefore, some people on the Internet joked that the general quality of customers who bought the tank 300 Cyber Edition did not seem to be very high.
On August 16th, the Tank 300 Cyber Edition was officially opened for booking. Customers who had paid an intention payment of 5,000 yuan before can have 10 days to consider it. By 10: 00 on August 26th, they can pay another 15,000 yuan to make up the deposit of 20,000 yuan, and then they can formally lock the order. According to the sequence, it is expected to be delivered in the fourth quarter. Although payment and delivery are operated in the system of super mirror car, the after-sales service system of this car, like ordinary tank 300, is in the charge of Great Wall. This friend of mine sent me a WeChat message on the 16th, indicating that he was hesitant about whether to book this car or not. Because as soon as the deposit of 20,000 yuan is paid, it is locked, and it cannot be modified or cancelled. The advice I gave at that time was to watch more videos and pictures of this car. If there is still the original passion, it will be decided quickly. If you are hesitant, it means that you still can’t hold this style, so unsubscribe or change hands as soon as possible.
Unexpectedly, after two days, my friend changed hands on the order. The way he changed hands was also very interesting, so he made a circle of friends and expressed his hesitation about whether to make a big decision without explicitly saying that he wanted to change hands. As a result, several friends asked him if he wanted to transfer the order, and his friend’s friend wanted to take over the order. Because they were all referrals from acquaintances, he was embarrassed that the asking price was too high, so he added thousands of dollars and transferred the order. The way of transfer is that he fills in the name, ID number and contact information of the real buyer in the system. Then the real buyer will transfer the deposit and the price increase to him through Alipay or WeChat. That is to say, in fact, in the system of the super mirror car, it was my friend’s account that booked this car. It’s just that he’s not the one who picked up the car in the end.
My friend wants to transfer this car for several reasons. On the one hand, he is a multi-baby family. At first, he thought this car was too cool because of his own preferences. The previous cars in the family were ordinary street cars. He also hopes that he can go crazy and buy a car that he really likes. As a result, since he grabbed the queue in April, his friends around him have been falling on deaf ears. Have you said that at your age, what do you want to do with such a cool car? Who do you want to attract? Usually you are a conscientious person, but I didn’t expect you to be so man show. Some people say that your children, this snow-white interior, will be terrible before long, and it’s not certain who will serve them then.
Most people in China are conservative in buying a car, especially those who have a family and a mouth. People around them have fallen on deaf ears, so he naturally hesitates. Therefore, the whole cycle of Tank 300 Cyberedition, from preheating to reservation to delivery, is as long as half a year. I think it is not a wise move. This kind of car must let customers go to the top at once, and then order immediately, cut the gordian knot. The longer the time, the lower the heat and the higher the order churn rate.
Another point that bothered him was that more than 300,000 people bought a domestic car, and he was afraid of being treated as a joke. I said this is what you think, or has someone around you laughed at you? He said that no one said it in person. How did you buy this car for more than 300,000 yuan? Of course, everyone said it was a good car, and they all tried it when I got it back. However, he felt that this car was recommended by you and asked me if I would not buy it. He is afraid of becoming a clown in others’ eyes. I said, are you worrying too much? Money is hard to buy. I am willing, as long as I like it. He sighed and said, yes, I like it, but for such a long time, just letting me watch photos and videos is like making love, and I didn’t even touch my hand, so I told me that I needed more than 300,000 yuan to marry her home, and I paid 20,000 yuan in advance. Don’t you hesitate? After hearing this, I don’t know how to reply to him. I don’t think he loves this car enough.
Then I asked him, what kind of car are you going to buy after you unsubscribe from Tank 300 Cyber? His answer also surprised me. He said that he had been watching BMW x3 and imported Volkswagen Touareg recently. I said that these are all 400,000-500,000 models. How can the budget suddenly increase? He said that there was no way. Before the tank 300 Cyber Edition, the mentality of buying a car was actually more fun. I just keep hinting at myself that this car is enough for home. However, after I really returned the order, I thought back about my needs and found that I still had to buy a larger suv to meet my needs. So, he’s glad he woke up, or he’ll regret taking the car.
Why have we talked so much today and never talked about the specific configuration of this car and the modified part? In fact, what ordinary people know about Tank 300 Cyber Edition is that this car is cool and definitely has a high turn-back rate when driving on the road. No one really wants to know what configuration this car has, what is the difference between part-time 4wd and timely four-wheel drive, and whether there is a lock at the front and rear. Everyone’s concern is not here at all. Most people who buy the cyber version of Tank 300 also know that this is a modified version based on the off-road version of Tank 300. If we have to compare the prices, the price of 308,000 yuan in the cyber version is more than 90,000 yuan worse than the price of 213,800 yuan in the off-road version of the tank 300. These more than 90,000 have not been exchanged for the improvement of power and off-road performance, but the transformation of appearance and interior. Is it worth it? Does it matter? There are only 3,000 sets in total, as long as these 3,000 customers think it’s worth it.
Often there is controversy and there is traffic. From the marketing point of view, Tank 300 Cyber Edition is very successful. Pre-sale of 308,000 can still be accepted by the market, and the brand of tanks is 100% established in the market. This is absolutely good news for the upcoming listing and tank 900. In other words, even if the manufacturer doesn’t make money, in fact, from the perspective of exposure and brand promotion, the manufacturer also made a fortune.
On August 21st, the tank 300 Ranger version was rolled off the assembly line at Chongqing Great Wall Factory with a guide price of 248,800 yuan. It is also the version of the domestic off-road refitting circle’s big-name team transporting good off-road and cooperating with the tank officially. But the exposure of this car on the internet is not very high. But I think, in the small circle of off-road vehicle fans, the exposure of this car is definitely far greater than that of the cyber version. In other words, the tank manufacturer robbed the business of the refit shop and changed it directly from the factory.
Today, I was busy writing this manuscript. When I looked up, it was 4 o’clock in the afternoon. I originally planned to buy some shares of the Great Wall today, but I missed it. I think there are not many manufacturers who have grasped the market pulse and found out the traffic password in recent years. The tank series of the Great Wall and the Euler series are two very successful cases. Especially in the tank series, it can be said that the Great Wall has added the double-layer bug of playing pickup trucks and hard-core off-road for so many years, plus the experience of marketing Haval and Wei Pai for so many years. On this car, you can see the cross-country culture of Jeep herdsman, the shadow of the modified culture of Mercedes-Benz Brabus, and BMW’s community marketing. It’s one thing to buy or not to buy a tank 300, but it’s true that people are well-off in the market, and word of mouth and orders are bursting.
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