Baseball hall experience hitting baseball photo by Hu Fengsheng
Jiaxing, China, May 10 (Hu Fengsheng, Liu Mengru) Xujiadai Village, located in Lindai Town, pinghu city, Jiaxing City, Zhejiang Province, was once a well-known pig-raising village, but now it has turned into the "No.1 Baseball Village in China". What is the development mystery hidden in it?
On May 10th, the reporter went into Xujiadai village to find the answer to the punching place of baseball in online celebrity, a remote village.
"Misplaced Development" Seeking Opportunities
The commentator explained at the baseball stadium. Photo by Hu Fengsheng
Liu Jianqun, Party Secretary of Xujiadai Village, is known as the "baseball secretary". In fact, before becoming a village cadre, Liu Jianqun worked as a professional manager for 12 years, and it was this professional experience that made him keenly capture new opportunities for rural development. When dealing with local Japanese enterprises and enterprises in Taiwan Province, China, Liu Jianqun found that baseball is a sport that many executives and employees are keen on, but because there is no venue in Pinghu, they often need to drive to Shanghai to play.
Why not seize this opportunity and aim at the baseball market? The idea took root in Liu Jianqun’s heart.
After a deep understanding of baseball, Liu Jianqun made it clear that this is the ideal direction for the development of Xujiadai Village: "In China, baseball is still relatively small, so we can’ misplace development’ and do something’ no one has me’. Since we want to revitalize the countryside, we must revitalize our characteristics." He embedded sports in rural revitalization.
In November 2018, the Xujiadai Baseball Base was completed, becoming the first "country baseball field" for young people in China that meets the standards. At the same time, Liu Jianqun traveled to Beishangguang and other places to contact and undertake baseball games. In 2019, the first event, the Yangtze River Delta Deer League Baseball Game, was ushered in, which was the first appearance of Xujiadai Baseball Base.
Since then, the village has successively hosted more than 30 national and provincial baseball and softball competitions, and has been promoted to the U10 training base of China Junior Baseball, gaining the reputation of "the first baseball village in China".
Baseball field not only enriches the daily life in the countryside, but also develops a juvenile baseball team that has won trophies frequently in national and provincial competitions. Chen Jingyan was one of the 24 players selected by Lin Dai Xiaolong People’s Baseball Team when it was first established. He was successfully selected into the main list of the National Youth Baseball Team in this year’s U15 national youth baseball team selection activity, and was also the only player finally selected in Zhejiang.
Deep integration promotes development
Visit the baseball field on the spot. Photo by Hu Fengsheng
In the changeable market environment, Liu Jianqun is more and more aware of the importance of the vertical development of the baseball industry, and set out to build a "baseball culture experience hall" to broaden the boundaries of the baseball industry in Xujiadai Village.
In order to improve the supporting facilities of baseball base, Xujiadai Village expropriated idle houses and transformed them into seven baseball theme homestays. At the same time, the first comprehensive baseball culture exhibition hall integrating baseball display and sales, product research and development, experience and entertainment will be built in China to further strengthen the baseball culture atmosphere.
Liu Jianqun transferred the idea of running a company to running a village, and established Jiaxing Country Garden Culture and Sports Tourism Development Co., Ltd. in Xujiadai Village, adopting the model of "company+social capital+villagers", allowing villagers to participate in the company’s operation and share dividends, so as to help them increase their income.
In recent years, the baseball field has continuously strengthened industrial attraction, promoted the construction of key projects such as adult baseball field and catering complex, fully activated the development potential, empowered beautiful countryside with sports, endowed the urban and rural features with beauty, and promoted the common prosperity of the United States.
Xujiadai Village skillfully combines baseball culture with rural tourism to create a village-level rural garden complex scenic spot integrating leisure sightseeing, catering accommodation, baseball games (training) and folk experience, and has successively attracted Spark Farm, Dayin Farm, Eight Bowls of Catering, Wulu B&B and other projects to enter the scenic spot to promote the deep integration of agriculture, culture and tourism.
With the baseball industry getting better and better, baseball is gradually integrated into the lives of local villagers. "We have introduced baseball into students’ daily after-school evening care, and students in evening care can practice baseball for one hour every day." Mo Yun, a member of the Party Committee of Linyi Town, introduced.
It is reported that starting from May this year, Xujiadai Village is about to enter a four-month competition season, and several competitions, such as the 2023 "Jinping Lake Cup" cross-strait youth slow softball invitational tournament, the U10 Group of the National Junior Baseball Championship, and the baseball and softball of the 10th Jiaxing Sports Meeting, are about to start fierce competition and competition in this baseball field. (End)
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