Cctv newsAccording to the website of the National Tourism Administration, the summer vacation is approaching, tourists from all over the world tend to be active, the booking volume of tourism products is rising, and the tourism market is about to usher in a new round of passenger flow peak. In order to ensure the smooth travel of the masses, the National Tourism Administration has formulated the "2017 Summer Travel Tips" based on comprehensive information from all aspects, hoping to provide help for the majority of tourists in summer travel.
1. Forecast of Summer Tourism Hotspots
According to the forecast of the data center of the National Tourism Administration, the tourism market in summer will present the following characteristics:
1. Medium and long-distance tourism is the hottest.
Booking for long-distance travel, outing and outbound travel began to be active in early July and reached its peak in August. According to the survey of china tourism academy residents’ willingness to travel, August is the highest in summer, accounting for 60.6%, followed by July, accounting for 28.9%. 57.3% of the respondents chose long-distance travel, followed by outing (33.5%) and outbound travel (28.4%). Airplane, train and self-driving are the main modes of transportation. The beaches for leisure and vacation, resorts for summer vacation and ancient cities with strong culture are favored by tourists, and Sanya, Hangzhou, Shanghai, Guilin and Zhangjiajie are the hottest places.
2. Leisure and summer resort will usher in the peak of passenger flow.
It is midsummer, and leisure and summer vacation are important motivations for tourists to travel. From the perspective of tourist sources, tourists who spend their summer leisure and summer vacation mainly come from the Yangtze River Delta, Beijing-Tianjin-Hebei, Pearl River Delta and traditional high-temperature cities. The top ten tourist cities are: Shanghai, Beijing, Nanjing, Guangzhou, Suzhou, Shenzhen, Hangzhou, Chengdu, Chongqing and Tianjin. From the perspective of destinations, marine tourism destinations are the most sought after. Qingdao, Dalian, Sanya, Thailand, Maldives and Phuket are the most popular domestic and outbound marine tourism destinations respectively. At the same time, grassland destinations are also favored. Going to the grassland can not only avoid the heat, but also appreciate the vast beauty of the world, which makes many tourists yearn for it. Among the grassland destinations, Hulunbeier, Urumqi and Shangri-La are the most popular.
3. Study tour becomes a new fashion of summer tourism.
In July, schools, colleges and universities ushered in a holiday. Going out to relax, take a summer vacation and gain knowledge are the topics that many students are most interested in, and this group of people will also be the main force in the summer tourism market. The survey shows that many children have gradually changed from simple sightseeing to learning while walking, broadening their horizons and increasing their knowledge by understanding history, literature, architecture, folk customs and other knowledge, so as to realize education in tourism. The "tourism+education" model has been popular, and research tours such as cultural experience tours, overseas study tours and summer camp activities have become a new fashion in summer.
Summer vacation is the graduation season, and for students, graduation trip has different significance. The travel mode of graduates has been obviously upgraded. From the aspects of travel budget, travel mode, living mode and destination choice, the post-90 s are growing into mature and even expert travelers. According to the "2017 Graduation Travel Report", 47.8% of graduates have a per capita travel budget of more than 4,000 yuan, and the proportion of more than 8,000 yuan has reached 15.6%. On the whole, the travel budget of graduates has increased compared with previous years. Britain, Australia, the United States, Canada, etc. are the most popular graduation travel destinations for students.
4. Family and parents become the main force of summer travel
With the escalation of consumption, more and more parents hope to use the summer vacation to let their children relax, decompress, get more in touch with nature and broaden their horizons. According to the survey, among the tourists who travel in summer, the proportion of family and parent-child tours accounts for 42.2%, and parent-child tours, family visits, student tours and rural summer vacations have become the first choice for travel. Cruise lines, history and humanities museums, ocean parks, zoos, theme parks and science museums are the most concerned. Mount Tai, Huangshan and other natural attractions, the Palace Museum, the Terracotta Warriors Museum and other cultural relics, Disneyland, Chimelong Ocean Kingdom and other theme parks will usher in a peak passenger flow.
5. The Belt and Road has become a new highlight of outbound tourism.
Summer outbound travel is still people’s main choice. Affected by the further implementation of paid holidays, more and more families are willing to take their children abroad to travel and increase their knowledge. Outbound destinations are becoming more diversified, island vacations are becoming more popular, and niche destinations and featured theme routes are becoming more and more popular. The survey shows that the United States, France, Singapore, Matai, Australia and New Zealand are popular destinations for outbound travel. Due to the favorable policies such as "Belt and Road" and visas, africa tour and Eastern Europe have increased rapidly and become new highlights of outbound tourism.
Second, summer tourism products and destinations
In order to further upgrade the quality of mass travel and gain more pleasant experiences, in addition to popular tourist destinations, local tourism authorities actively guide the market to make good supply, providing a number of tourism products and destinations that meet the summer characteristics for tourists, mainly including the following:
1. Patriotic education
Summer vacation is the peak of study tour and parent-child tour, and many areas have launched patriotic education theme tourism products for students. "China’s Tour Route to Tianjin in Modern Times" consists of Five Avenue, Binhai Aircraft Carrier Theme Park and Dagukou Fort Site Museum, which reflects the history of modern China. "Xiaogang Village Red Tourism Education Base" includes Xiaogang Village and Daban Memorial Hall, which bears the history of contemporary rural land reform. The "Cradle Tour Route of the Republic" includes the Ruijin Revolutionary Site, the former site of the Central Bureau of the Soviet Area of the Communist Party of China, and the former site of the Central Revolutionary Military Commission of the Soviet Republic of China, which can remember the martyrs and feel the revolutionary history. The above products combine education with tourism, promote the healthy growth of teenagers’ body and mind, and are suitable for students and tourists.
2. Cultural popular science
Combining history, culture and popular science education with summer vacation, various places have launched a series of tourism products aimed at experiencing culture and exploring knowledge. Zhangzhou Coastal Volcanic Geopark is the only coastal volcanic geological landscape tourist area in China, and its unique giant columnar jointed basalt landform is a world-class wonder. Fengyang Daming Cultural Tourist Area is the birthplace of Ming culture, which records and interprets the history of the initial rise of the Ming Dynasty. "Jiayuguan and Jiuquan Satellite Launch Center" integrates Silk Road culture and space science and technology into the tourism experience, so that modernity and history complement each other. "Cultural tourism products of the ancient capital of the Central Plains" include Zhengzhou, the ancient capital of the Eighth Dynasty, Kaifeng, Luoyang, the ancient capital of the Thirteenth Dynasty, Anyang, etc., which is full of 5,000 years of history and shows the elegance and charm of the Chinese nation. "Dajiaowan Maritime Silk Road Tourist Area of Hailing Island in Yangjiang" shows the sinking of Nanhai No.1, and you can feel the timeless and long-lasting national spirit by watching the rhyme of the Silk Road. Some of the above tourism products contain rich history and culture, and some show rich scientific knowledge, which is suitable for study tours and parent-child tourists to broaden their horizons and increase their knowledge.
3. Summer vacation category
Summer vacation is an important demand for summer travel, and popular summer resorts are often crowded with people. According to the market demand, various places have launched a number of relatively unpopular and comfortable summer resorts. "Liaodong Ecological Summer Resort" includes Fushun Monkey Stone, Sankuai Stone, Harmony National Forest Park, Huanren Wunv Mountain, Guanmenshan National Forest Park, Dandong Tianhuashan National Forest Park, etc., with rich forest vegetation and suitable climate. "Shandong Linqu Summer Resort" includes Yishan Scenic Area, Laolongwan and Shanwang National Geopark, with diverse ecology, dense forests and abundant water resources. "Southeast Hunan Summer Resort" includes southeast Hunan represented by Guidong, Yanling, Rucheng and Zixing, with clear mountains, cool temperature all year round and abundant negative oxygen ions. "Guizhou Chishui Summer Resort" has a forest coverage rate of 80% and excellent air quality, including Chishui Waterfall, Foguangyan Scenic Area and several forest parks. Most of the above tourist destinations are mountainous and densely forested areas with high vegetation coverage, cool climate and good air quality, which are suitable for family and parent-child tourists to visit in summer.
4. Experience leisure
With the arrival of the era of mass tourism, the tourism needs of the masses are increasingly diversified, some long-distance routes are hot, and some areas have transformed and upgraded traditional sightseeing products to further meet the leisure needs of tourists. "Linzhi, Tibet’s leisure and holiday destination" includes Yarlung Zangbo Grand Canyon, Lulang Town, Basongcuo, etc. It has a cool climate and well-preserved natural and historical features, and is a pure land that human beings rarely set foot in. There are many geological parks in "Aershan International Leisure Resort in Xing ‘an League", where you can watch geological wonders, swim in the vast forests, and relax and experience culture in the natural oxygen bar. "Jiashan Gefeisong Chocolate Town" can enjoy the magical mystery of chocolate production, the handcrafted performances of world masters and the sweetness of chocolate. "Taizhou Yangzhou Morning Tea Special Tourism Products" include Taizhou Old Street, Yangzhou Dongguan Street, etc. There are plenty of local river fresh and river fresh aquatic products, and the Huaiyang Morning Tea produced is rich and mouth-watering. Some of the above tourism products have high quality resources, good environmental protection, and some are unique, which are suitable for family tourists aiming at leisure and vacation.
Third, matters needing attention in summer travel
While enjoying the beautiful summer vacation, in order to make the travel of tourists smoother and experience more comfortable, the National Tourism Administration specially reminds tourists to pay attention to the following matters:
1. Strengthen self-protection and attach importance to travel safety.
Safety is the top priority. Tourists are advised to refer to the travel tips issued by the Ministry of Foreign Affairs or the National Tourism Administration to avoid risky destinations before choosing outbound destinations. In terms of domestic tourism, the competent authorities of scenic spots should remind tourists to pay attention to safety and do their own safety inspection. Tourists should not only make good preparations for travel, but also make good preparations for travel safety. Water sports are hot in summer. When participating in activities such as mountain rafting, bamboo rafting, kayaking and speedboat, they should wear life jackets. Minors must be led by their parents to participate in water recreation projects.
2. Sign a travel contract and buy travel insurance.
To buy tourism products, you must go to a qualified travel agency and sign a travel contract with the travel agency. Clearly stipulate the product content, travel itinerary, service price, service scope, accommodation standard, tourist attractions, shopping spots, time schedule, means of transportation, rights and obligations of both parties and liabilities for breach of contract, etc. When signing a contract, you should carefully read the terms of the contract, and ask clearly about the vague and unclear terms in the contract before signing it, and indicate them in the supplementary agreement. Don’t trust verbal promises. For tourism products that are obviously lower than the normal price, we should be cautious before signing the contract. It is recommended that tourists buy a travel accident insurance before traveling.
3. Plan the route in advance to avoid traffic congestion.
During the summer rush hour, group tours or vehicles from go on road trip flood into tourist cities, which leads to a sharp increase in urban road traffic and is prone to long-term traffic jams. According to the "2017 China City Research Report" published by Baidu. com, during the summer vacation, the traffic congestion in major provincial capital cities and municipalities directly under the Central Government is more serious than other cities. For example, Harbin, Jinan, Chongqing and other cities may have more serious traffic congestion; The comparison of traffic conditions between working days and weekends shows that the weekend congestion in most cities in China can often be alleviated, especially in Shanghai, Dalian and Xiamen. From the comparison between morning and evening peaks, it can be seen that the congestion phenomenon of evening peaks is more serious than that of morning peaks in most cities in China; From the analysis of the congestion of expressways and non-expressways, it is found that expressways in Beijing, Shanghai, Chongqing and Changchun are prone to congestion, while traffic congestion of non-expressways in Harbin, Jinan and Shijiazhuang is more serious. Tourists are advised to make travel plans in advance to avoid time periods and road sections prone to congestion.
4. Reasonable and legal rights protection, to build a tourism civilization.
When tourists encounter difficulties during their travels around the country, they can seek solutions from the tourist police, scenic spot service personnel and destination public service departments. When traveling abroad, they can ask the local embassies and consulates for help. You can call the "12301" travel service hotline if you need to consult or complain about rights protection. In the event of a conflict, tourists should remain calm, not take excessive actions, and further expand their losses. On the one hand, they should actively communicate, negotiate in a civilized way, and rationally safeguard their rights. On the other hand, they should pay attention to collecting and keeping relevant evidence materials. When visiting a tourist destination, we should respect the local natural environment, protect cultural and historical sites, respect local customs and habits, not affect the lives of local people, walk mountains and rivers with our steps, spread civilization and share happiness with our actions.
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