Special feature of 1905 film network In 2023, the Dragon Boat Festival entered the countdown and won at the starting line. At present, the total box office of the two films is more than 20 million, making them the top seed players.
With the opening of the Dragon Boat Festival, the balance in June is insufficient. In July, which played a connecting role in the summer file, with the addition of two foreign films, the lineup of films was more abundant.
Up to now, in 2023, many imported films have been booked and released in China. Coupled with a number of domestic blockbusters previously scheduled, the box office of the summer file in 2023 will return to the era of 10 billion.
Filmmakers hope that all the films in the schedule will sell well.
It has become normal for the imported movie "Bao Tuan" to land in the first month of the summer file.
The same is true in 2023, with 9 foreign films scheduled for June. Among them, "Transformers 7", "Speed and Passion 10" and many other foreign films are temporarily in the TOP10 of the single-chip box office list in June.
"First of all, many films are scheduled in North America in the summer, and the simultaneous release in the mainland can guarantee the box office revenue of the films. If they are shown later, the pirated resources will be leaked in advance and the plot will be spoiled." Cheng Fei, CEO of Top Data, shared his views on the phenomenon that many imported films choose to be released in summer. He admits that the summer file has a time span of three months, and for imported films, there is plenty of room for box office.
According to the statistics of Top Data’s summer box office in recent years, the primary factor for imported movies to achieve high box office during this period is the quality of film content. For example, in early May, under the premise of serious loss of foreign film audience, with excellent reputation, it achieved almost the same box office results as the previous film. At present, the film has exceeded 36.6 million yuan, ranking 9 th in the single box office list of the mainland film market in June.
Secondly, IP size is also an important factor affecting the box office performance of foreign films in summer. For example, Speed and Passion 10, which is being released, has won a cumulative box office of nearly 1 billion yuan with IP blessing, although its reputation is average.
At present, 20 films have been scheduled in July 2023. In terms of imported movies, Mission Impossible 7 has a high degree of market recognition. In terms of domestic films, etc., the online ticketing platform wants to see the top number of people.
Among these films, Cheng Fei said that "the box office of domestic films is greatly influenced by word of mouth, and the word-of-mouth feedback of the premiere of" octagonal cage "is positive; The "Enthusiasm" unveiled at the Shanghai Film Festival has received rave reviews in the industry; There is no word-of-mouth exposure in the production level, showing a large temperament; It attracted a large audience on the streaming media platform. " In terms of imported films, "Mission Impossible 7" was praised by overseas media in the early stage, or became the box office champion of imported films in summer.
For the cinema, the summer file is also an important schedule that affects the annual revenue.
"I think as a filmmaker, I may prefer to sell all the films in the schedule. After the epidemic, the whole industry is working hard from top to bottom. We don’t want only one explosive movie in a schedule, because one explosive can’t support the whole schedule. " Cai Xiaoxue, director of operation of UME Studios, bluntly said that the efforts of all parties in the film industry are aimed at creating a win-win situation of "letting a hundred flowers blossom and a hundred schools of thought contend". Only when the schedule is good can the market remain dynamic.
At present, the 2023 summer movie list can be described as colorful. Cai Xiaoxue believes that this film list can attract more main moviegoers to enter the cinema. According to the characteristics of the scheduled passenger flow, UME Studios also launched preferential movie viewing activities for students and graduates.
Summer box office may return to the era of 10 billion
In 2019, it became a watershed in the summer box office of the mainland film market.
Since 2015, the overall box office of this period has exceeded the 10 billion mark for five consecutive years and reached a record high of 17.778 billion yuan in 2019. Since then, affected by the epidemic, the box office of the summer file fell to 7.181 billion yuan in 2021 and rose to 9.135 billion yuan in 2022.
By 6: 00 pm on June 20th, the box office of summer file in 2023 had reached 1.66 billion yuan, exceeding the level of the same period last year. In July, due to the rich types of films in the market and the balanced volume, the box office in a single month is expected to create a new high after the epidemic. August, etc., with a certain market recognition.
In this context, the summer file in 2023 is expected to return to the era of billions.
"The first mainland box office of the Megalodon series produced by our Chinese film industry sold for 1 billion yuan. The second new combination with Jason Statham will make the potential audience base even larger. " Cai Xiaoxue admits that he is full of confidence in the return of the summer file in 2023 to the era of 10 billion box office. In the August film list, she believes that Megalodon 2: Abyss can have a good box office performance.
Cheng Fei also believes that it is easier for the summer box office to exceed 10 billion in 2023, but it is difficult to challenge the best results in 2019. At the same time, he also admitted that the market could not reach the best level in history overnight and needed a gradual process. According to Top Box Office Forecast System, the summer box office in 2023 is expected to fluctuate from 11 billion yuan to 13 billion yuan.
As we all know, July and August have become the main ticket warehouses for summer files. According to statistics, in the last five summer vacations, July and August won the monthly box office champion for two times and three times respectively. With the coming of these two months, the competition in the summer movie market will become more intense.
In the summer of 2023, audiences hope to see more excellent films, and filmmakers hope to see more win-win situations. The upcoming Dragon Boat Festival will also set off a wave of movie climax.
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