These three "downs" are very important for new energy vehicles to go to the countryside!

These three "downs" are very important for new energy vehicles to go to the countryside!

  Buy a fuel car or a new energy car?

  For rural residents, there will be more and more reasons to choose new energy vehicles.

  Since the beginning of this year, the policy of new energy vehicles going to the countryside has been blowing frequently.

  Document No.1 of the Central Committee issued at the beginning of the year pointed out that areas with conditions should be encouraged to develop new energy vehicles and green smart home appliances to the countryside.

  The executive meeting of the State Council held on May 5th pointed out that the construction of charging infrastructure should be accelerated to better support new energy vehicles going to the countryside and rural revitalization.

  Recently, the National Development and Reform Commission and the National Energy Administration issued"On accelerating the construction of charging infrastructure to better support new energy vehicles to the countryside and rural revitalization"Give advice ", including 11 specific measures.

  Generally speaking, the new energy vehicle market in rural areas of China is still in its infancy, and the total ownership is relatively low. At present, there are still three obstacles for new energy vehicles to enter rural areas in China:Insufficient charging infrastructure construction, insufficient supply of economical and practical vehicles, and insufficient sales and service capabilities.. The implementation opinions issued this time are precisely to break these three barriers and further pave the way for new energy vehicles to go to the countryside.

  It is very important for new energy vehicles to go to the countryside. Let’s start with the experiences of three owners of new energy vehicles.

  01

  Charging piles should go to the countryside.

  "It’s so convenient to have a charging pile here!" Mr. Tan, a tourist from Gansu who plays in the town of Amei Qituo in Guizhou, said that he didn’t expect it to be so convenient to charge new energy vehicles in towns and villages. Up to now, 985 of the 1145 townships in Guizhou Province have built charging facilities, with a coverage rate of 86%, which greatly eased the "charging anxiety" of new energy vehicle owners such as Mr. Tan.

  It can be seen that when new energy vehicles go to the countryside, charging piles must go first.

  At present, China has built a charging infrastructure system with the largest number, the largest radiation area and the most complete service vehicles in the world, including 5.21 million charging piles. However, the shortage of charging facilities in rural areas is prominent, which has become a "blocking point" and "pain point" that restricts the purchase and use of new energy vehicles in rural areas.

  How to solve this problem? The implementation opinions give ideas from three aspects: the construction, operation and maintenance mode of charging infrastructure. To sum up, it is "built by someone, managed by someone and sustainable".

  "Someone built", in the construction link, the focus is on public charging facilities and community charging facilities.On the one hand, accelerate the realization of "full coverage of counties" and "full coverage of townships" for regional charging stations suitable for using new energy vehicles. Give priority to the allocation of public charging facilities in counties, township enterprises and institutions, commercial buildings, transportation hubs (stations), service areas (stations) along highways, and extend to centralized resettlement areas and key rural tourism villages.

  At the same time, accelerate the transformation of the construction conditions of charging facilities in existing rural residential communities according to local conditions, implement the requirements for the construction of charging infrastructure in new residential communities, and continue to promote the sharing of charging infrastructure construction.

  It is worth noting that the implementation opinions put forward the words "moderately ahead of charging infrastructure" and "moderately ahead" are very important. When planning the construction of charging infrastructure, the implementation opinions also emphasize that it is in the "area suitable for using new energy vehicles". This will help to avoid problems such as waste.

  "Someone is in charge", in the operation link, the key point is to increase the support for the construction and operation of charging network.Use local government special bonds and other tools to support the construction of qualified charging and replacing infrastructure, carry out the construction and transformation of supporting power grids, and enhance the support and guarantee capacity of rural power grids. At the same time, encourage qualified places to introduce special support policies for the construction and operation of public charging infrastructure in rural areas.

  "Sustainability", in the maintenance link, the focus is on improving the charging infrastructure operation and maintenance service experience.Improve the operation and maintenance system of charging facilities, and improve the availability and fault handling ability of facilities. In view of the outstanding contradiction between supply and demand of charging during returning home during holidays, we make full use of technical means to do pre-research and pre-judgment and service guarantee for the time sections where charging demand is concentrated.

  At present, the construction of rural charging infrastructure is progressing steadily. It is understood that China Southern Power Grid plans to invest 1.2 billion yuan and build 14,000 new charging piles this year, and strive to achieve full coverage of township charging infrastructure in five southern provinces in June this year. Charging piles first will make the new energy vehicles in the countryside full of electricity.

  02

  The purchase cost should be reduced.

  Wu Rong, a villager from Qingshui Street, Jiujiang District, Wuhu City, Anhui Province, bought a mini electric car. This car is not only affordable, but the entry-level price is less than 40 thousand yuan; And it is very convenient, and you can walk freely on the road of a residential area only two meters wide.

  Consumers in rural areas are more sensitive to price, so it is very important to lower the price of cars and make them affordable.

  The implementation opinion pointed out that in terms of product supply, considering that the travel scenes in rural areas are different from those in cities,Encourage enterprises to develop more economical, practical and marketable models according to the characteristics of consumers in rural areas., especially some commercial products such as micro-surface, micro-card and light truck.

  In fact, many new energy automobile companies have been aiming at the rural market demand and customizing rural products. Xu Haidong, deputy chief engineer of China Automobile Association, introduced that from 2020 to 2022, China’s new energy vehicles went to the countryside to launch 18 stops in 10 provinces (cities), and released 6 batches of nearly 200 models.

  In addition, the implementation opinion also proposes to improve the evaluation system of new energy used cars, strengthen the inspection and renovation of new energy used cars, and encourage enterprises to provide high-quality new energy used cars for rural markets.

  Let the purchase cost drop, in addition to the price, the discount should also be raised. The implementation opinion pointed out that,To provide diversified purchase support policies. Including, encourage relevant automobile enterprises and places with conditions to give support such as consumer vouchers, provide trade-in incentives, and carry out activities such as giving charging coupons for car purchases. At the same time, increase credit support for automobile consumption in rural areas, and encourage financial institutions to reasonably determine the down payment ratio, loan interest rate and repayment period under the premise of legal compliance and controllable risks.

  In fact, a series of preferential policies have been rolled out. In order to support the development of new energy automobile industry, the state has been implementing the vehicle purchase tax exemption policy for new energy vehicles since 2014. In September 2022, this policy was extended until the end of 2023. All localities have introduced various preferential measures in light of their own conditions. The industry has also lowered the threshold for car purchase through various subsidies and financial means.

  In addition, since July 2020, the Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce and other departments have continuously carried out new energy vehicles to the countryside. The data shows that in the second half of 2020, 2021 and 2022, the sales of new energy vehicles to the countryside increased by 80%, 169% and 87% respectively. Within three years, more than 4.1 million vehicles have been sold to drive new energy to the countryside.

  At present, Shaanxi, Yunnan and other places have started the activities of new energy vehicles going to the countryside in 2023. Among them, Shaanxi Province officially launched new energy vehicles to the countryside at the end of April, and will organize new energy vehicle enterprises to conduct online promotion, and encourage car enterprises to hold live broadcasts or online car purchases. At the same time, Xi’ an’s new energy vehicle purchase promotion activities for institutions, enterprises and parks were also launched, and the activities lasted from April to December.

  03

  The service network is sinking.

  Mr. Yang, a villager in Tonglu County, Hangzhou, Zhejiang Province, bought a new energy vehicle, which had a good driving experience, but he was troubled by the imperfect network layout of the surrounding new energy vehicle 4S shop. "Although you don’t have to run the 4S shop frequently for maintenance, it is still very troublesome to meet minor faults."

  Buying a car is a big event for rural families, and maintaining a car also requires a lot of expenses. With the new energy vehicles going to the countryside, the sales service network will also sink, in order to solve the worries of car owners.

  The implementation opinions are clear. In terms of sales and services,Encourage new energy automobile enterprises to sink their sales and service networks., guide and accelerate the construction of joint business outlets and establish a supporting after-sales service system; Encourage higher vocational colleges to train new energy vehicle maintenance technicians for rural areas, and better combine promoting local employment with supporting new energy vehicle consumption to meet the growing demand for new energy vehicle maintenance.

  At the same time, the implementation of opinions requires that in terms of safety supervision, the quality and safety level of new energy vehicles and batteries should be improved, the safety conditions of power supply and centralized charging places should be strictly matched, and hidden dangers of existing charging piles should be regularly investigated. Guide rural residents to install and use independent charging piles to improve the safety level of electricity consumption.

  Doing a good job of charging piles to the countryside, reducing the purchase cost and sinking the service network will make the new energy vehicles go to the countryside more smoothly, which will drive the potential of the rural consumer market to be released, the quality of life of rural residents will be "by going up one flight of stairs" and the cause of rural revitalization will flourish.

  Producer Li Zhe

  Editor-in-Chief Wang Xingdong

  Editor Xie Yujie

  Proofread Zhang Tianyu.

  Part of the content is integrated from Economic Daily, China Energy News, Tide News, etc.

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