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　　CCTV News:It has been seven years since the implementation of the social welfare activity "Open-air Cinema" in Cambodia by the Central Radio and Television General Station in 2016. Over the past seven years, the "Open-air Cinema" has shown more than 100 movies to more than 100,000 audiences in remote villages in Cambodia, which has been warmly welcomed by local people.

　　In December 2023, the rainy season in Cambodia has ended, and a joint screening team is about to set off again to show open-air movies in villages and towns in Cambodia. The members of this joint screening team come from the Asia-Africa Center of the Central Radio and Television General Station and the Film Bureau of the Cambodian Ministry of Culture and Arts, and this activity, which is deeply loved and expected by the Cambodian people, is called "Open-air Cinema". The "Open-air Cinema" activity is a social welfare activity launched by the Phnom Penh Program Studio of the Asia-Africa Center of the General Desk. Since its implementation, with the support of the Embassy of China in Cambodia, China Film Corporation and the Film Bureau of Cambodia’s Ministry of Culture and Art, the screening team has traveled all over Cambodia’s 25 provinces and cities, went deep into Cambodia’s rural areas, schools, military camps and enterprises, and showed more than 100 films to more than 100,000 audiences in remote villages with excellent China films carefully translated and dubbed in Cambodian, which was unanimously welcomed by Cambodian government departments and grassroots people.

　　Kung Fu Yoga, Crossing the Yalu River, Wolf Warriors 2, detective chinatown and The Richest Man in Xihong City … China films with different themes let Cambodian audiences touch the historical rings and the pulse of the times, perceive the charm of Chinese culture, and empathize with the joys and sorrows of China people.

　　Everywhere the "open-air cinema" goes, it attracts many men, women and children to watch it. Even people who are on motorcycles or in private cars and are in a hurry can’t help but pick up their mobile phones and take pictures when passing by the screening venue. Cambodian people’s enthusiasm for the "open-air cinema" has moved the projectionist a lot and given them motivation, hoping to continue to bring joy to the Cambodian people with movies.

　　Deputy Director, Cambodian Language Department, Asia-Africa Center, Headquarters
Xu Xiaoxia:I still remember that after we arrived in Siem Reap, we went to the home of a local tailor. Why did we visit him? It’s because this little tailor is our loyal audience. In 2016, when we were showing the movie, he rode a motorcycle for more than 20 kilometers from home to our screening site to see the movie. When it rained halfway, he just went to our site with a deep foot and a shallow foot, and with the mud after the rain. I am also very grateful that we have such loyal listeners, who have moved us a lot and given us a lot of motivation.

　　"Open-air cinemas" have gained a large number of loyal audiences all over Cambodia. What impressed the screening team was that a Cambodian girl not only said "Good evening, everyone" in Chinese, but also sang the China song "We are Different" at the interactive scene of "Open-air Cinema-the Third Excellent Film Tour between China and Cambodia". Such a strong emotional resonance has crossed the screen, the language and the national border, making the "open-air cinema" an important cultural brand to enhance the communication between the people of China and Cambodia.

　　Cambodian audience:(China) The movie is so attractive and beautiful that I really want to see it.

　　Director, Film Bureau, Ministry of Culture and Arts, Cambodia
Popolla:The open-air cinema is a link between people and countries.

　　Prince Mason ‘an, a senior adviser to the King of Cambodia and vice chairman of the People’s Party, once said that the "open-air cinema" activity further enhanced China-Cambodia comprehensive strategic partnership of cooperation and was also a friendly exchange of culture and traditional customs between China and Cambodia.

　　The activity of "Open-air Cinema" first started in Cambodia, and then gradually expanded to Laos, Myanmar, Thailand and other countries in the Lancang-Mekong River Basin. More and more local residents can see China, the world and the first movie in their lives at their doorsteps.

In fitness training, skipping, running and jumping are common aerobic exercises, which can improve activity metabolism and promote the decline of body fat rate.

Then, skipping, running, and jumping together can all burn fat effectively. Which one is more effective? Below, let’s discuss it.

1. Skipping rope: The fat burning effect is good.

Skipping rope is a good aerobic exercise, which can exercise heart and lung function, promote blood circulation and burn fat effectively. According to research, skipping rope for one hour can burn about 800-900 calories, which is quite amazing.

If your weight base is not too big, and you want to keep your muscles in the process of losing weight, you can choose skipping rope for training, and you can move in trivial time. The fat burning efficiency is higher than running.

2. Running: the most classic fat burning exercise.

Running is the most classic aerobic exercise, which can effectively burn fat and enhance cardiopulmonary function. An hour’s running can burn about 600 calories. Moreover, running can strengthen the muscles of the lower body and have a good shaping effect on beautiful legs.

Running is suitable for beginners’ introductory training, and the threshold is relatively low. Just prepare a pair of sports shoes and you can run at any time. You can match your own speed according to your physical endurance, run 3-5 kilometers every day, and then slowly increase the running kilometers after a period of time.

3, the opening and closing jump: small movements have great effects

Opening jump is a good aerobic exercise, which can exercise cardiopulmonary function and enhance the strength of lower limb muscles. Although the opening jump is very small, its fat burning effect is not bad. One hour of opening jump can burn about 600 calories.

Opening and closing jumps can be practiced at home without much time, which is very suitable for people who are usually busy with work and don’t have enough time to exercise.

Generally speaking, skipping, running and opening jump have the same fat burning effect.Which kind of exercise to choose depends mainly on one’s physique and hobbies.

If you like dancing, then the opening and closing dance is a good choice; If you like outdoor sports, then running is the most suitable; If you want to do sports at home, skipping rope is the most convenient choice. In short, as long as you choose the exercise that suits you and stick to it, you will definitely get a good fat burning effect.

Everyone knows the word "culture" and can generally understand the basic meaning of the word "culture", but what is culture? What is the definition of culture? There are not many people who can answer it or answer it completely. I don’t blame you, and no one has to blame themselves. Because, although human civilization has lasted for 5,000 years, up to now, due to the lack of real understanding of the extension of culture and the infiltration of different historical views, the concept of "culture" has not been universally accepted by everyone. Let me briefly list it below. Do you agree with that one, or try to give it to "?

First, the definition of "culture" According to statistics, since the history of civilization, there have been countless definitions of "culture". According to the statistics of "An Introduction to Cross-cultural Communication", since 1871, there have been more than 300 definitions of "culture" in the world, too many, and some of them are not in line with our traditional culture and values, so we omit some and choose to list them as follows.

1. The word "culture" comes back. The word "culture" in China first appeared in the Book of Changes: civilization stops, and humanity is also. Look at the humanities and turn it into the world. Here, "Wen" and "Hua" have not yet been linked together, but the meaning is already there. The main meaning of "cultural success" is "civilized education". What connects the words "Wen" and "Hua" is Liu Xiang’s "Shuo Yuan" in the Han Dynasty: where martial arts flourish, they refuse to accept it, their culture does not change, and then they are punished. Liu Xiang’s word "culture" means "Wen Zhi" as opposed to "Wu Zhi". It can be seen vertically that the words "culture" used above mainly refer to the contents of "morality" and "rule by virtue", and are not the concept of "culture" in a complete sense.

2. Marx’s definition of "culture" "Culture" is the sum total of the lifestyle of a country or a nation. It is believed that people’s lifestyle is "culture", and what kind of lifestyle is there, such as China culture and American culture.

3, Xu Jialu in the article "On National Cultural Security" elaborated"Culture" can be summarized into three parts: one is to deal with the relationship between people; The second is to deal with the relationship between man and nature; The third is to deal with the relationship between reality and the future. Furthermore, it is believed that these three articles are the core content of human culture and the most fundamental problem of culture.

Note:Xu Jialu served as Vice Chairman of the National People’s Congress Standing Committee (NPCSC), Chairman of the Central Committee of the Democratic Progressive Party, Director state language commission and Special Adviser of the Maritime Silk Road Association.

4, philosophy and sociology subject understanding:"Culture" is a process, a state and a realm of human development, and the integration of process, state and realm is the true meaning of culture.

5. Most people in the field of science and culture believe that"Culture" is a relatively stable, independent and complete sum of social norms that human beings maintain the survival and development of various social groups.

6. Anthropological groups believe thatEverything between a group that is different from other groups except genetic genes is called "culture". Here, they regard culture as a variable of economic development, which is prone to the problem of cultural autocracy or chauvinism.

7, empiricists believe thatCulture is produced in the common life and work activities of human beings, and it is the core of mutual recognition within the nation.

Second, the characteristics or characteristics of "culture" There are many characteristics of "culture", but there are three main ones.

1. Culture is a derivative of human evolution.Natural existence is not culture, only what is processed or produced by human beings intentionally or unintentionally is culture. The commonness of human beings is not culture but human nature, and the characteristics of individuals are not culture, but personality. What is inherited is not culture, but instinct. Culture is a social product created by human beings and accepted or followed by members of society. What is privately owned by individuals and not understood and accepted by other members of society cannot be called culture. For example, attraction between men and women is not called culture, but marriage in love is culture, because it is natural instinct for men and women to like each other, while marriage in love is acquired.

2. "Culture" has the characteristics of applicability.. Once "culture" is formed, it has adaptive characteristics. Under certain conditions, people must adapt to it, otherwise it will be eliminated or marginalized, that is, "anomie". Of course, if you are strong enough, you can also try to change the "culture". Usually, this is what revolutionaries and reformers do. This leads to the problem of "culture" inclusiveness. Generally speaking, a strong culture is less inclusive, while a weak culture shows a higher tolerance or tolerance. Cultural inclusiveness is positively related to social openness and cultural civilization.

3. "Culture" is hierarchical. It is roughly divided into three layers. The first layer is the surface layer, which is mainly expressed through human’s basic necessities. For example, eating without snapping your mouth, walking with your head held high, etc. are all manifestations of "culture" The second layer is the middle layer, such as art, customs, rules, law, religion, etc. Their common feature is to express their thoughts or will with the help of materials. The third layer is the bottom layer, which is what we usually call the bottom logic. This bottom logic refers to the outlook on life, values, ethics and aesthetics. These "four views" reflect the relationship between people, people and nature, reality and future, which constitute the soul of a nation.

The three layers of "culture" are not insulated and often interact and link, but it is relatively easy to change food, clothing, housing and transportation, and it is relatively difficult to change the underlying culture.

Third, the value or use of "culture" The value of "culture" to life is multi-angle and multi-faceted, and it is impossible to exhaust it. Here, we only choose the role of "culture" in explaining the most valuable life dilemma, and it is useless to talk a little.

1, a culture can "reveal" their own life difficulties, and criticize or vent.. Qu Yuan’s "asking for heaven" belongs to this category. For another example, poor and ugly people, when buying goods or receiving services, often dare not question the quality of goods or services, and are used to finding reasons from themselves. For example, an ugly woman’s hair is broken, and she dare not blame the stylist, but blame herself for being ugly.

2. Give value to the dilemma.For example, Mencius, the sage of Asia, said: Therefore, people are going to be demoted, so they must first suffer from their minds, work hard on their bones and muscles, starve their bodies and skin, and be empty of their bodies, so they can’t be patient. Another example is the saying that difficulties are tempered. Another example is that the young people’s death to save the elderly is negative from the biological point of view, but if it is explained by "culture", it belongs to a positive and worth promoting behavior.

Expounding the above reason, I mainly want to explain that, with or without knowledge, one can understand or learn the above thinking or thinking mode, even if he is "literate", otherwise, no matter how much he recites, he can’t be said to be a "literate person", and using the calligraphy of the phonograph world is called the study of asking questions.

Fourth, what is "literate" According to the above concepts and analysis, although "culture" is the externalization of knowledge, the cultural connotation of externalized knowledge is far from this. Therefore, having knowledge does not mean having culture, so how can it be regarded as "having culture"?

1. Only knowledge can lead to culture.Knowledge is the shell and expression of culture. Without knowledge, it is not only difficult to form a scientific way of thinking, but also difficult to express and communicate effectively. To reiterate, knowledge refers not only to book knowledge, but also to life experiences, experiences and civilized achievements that have been sublimated into culture, such as life knowledge, labor skills and people’s common habits.

2, can use knowledge and use knowledge to build values recognized by the orthodox system, is a culture.Culture is essentially a quality, and a qualified person has the ability to explain the value world and transcend the survival difficulties. In short, a person with culture and quality not only has the ability to create the value world, but also can let himself and others transcend the survival difficulties in the future.

Description: 1,Culture is the main symbol of human evolution from animals. Animals have no culture, only humans have culture. 2. The word "value" has the same meaning as the word "meaning", but the difference is that "value" is a foreign word, while "meaning" is a local word and a traditional term.

Everyone who knows me knows that I have a hobby-badminton!

There are many friends who play ball around, and I will know some beginners of badminton, but the basic etiquette and rules of badminton are still unclear, so I hereby write an article to introduce some knowledge about badminton.

From two aspects, playing etiquette and rules.

I. Playing etiquette (amateur)

Why do you talk about this first? Because it will make people like playing ball with you more. At the same time, it is also one of the manifestations of the ball’s character, and character is more important than technology.

1. Trust your teammates and respect your opponents.

Most badminton courts are dominated by doubles, and partners may be randomly matched. No matter how strong the partners are, please don’t point fingers or even blame the bad face on the court. You can teach after the game. Please trust your teammates when you are on the court.

Ps: If you dislike being weak, make yourself stronger.

Respect for opponents comes from dressing up and playing seriously. Some beginners wear shoes, jeans, skirts (non-sports skirts) and other clothes that are not suitable for playing. One is that they are easy to get hurt, and the other is that they don’t respect their opponents’ performance. Now that you know that you are going to play ball today, you should prepare your playing equipment in advance (jerseys, sneakers and rackets).

Ps: These words refer to friends who really want to learn how to play and improve their skills. Friends play for fun, so happiness is the most important thing, and rules and etiquette can be ignored.

2. Whoever gets off the net will pick up the ball.

If you hit the ball in front of the net and don’t cross the net, please take the initiative to pick it up and serve it back to the opponent, especially when the ball falls on our court. Don’t turn your head and walk away when you are closer to the ball after it falls off the net. This is not good.

I know that many novices do it unconsciously, but unconsciously. If you know it, you can change it ~

3. Mainly the above two points, there are still some details that I won’t talk about, such as don’t dominate the court all the time, don’t press the net, don’t play football, don’t walk into the playing field, etc ~

Let me talk about the basic rules of badminton:

First, the service rules

1. Regardless of singles and doubles, you need to serve/receive the ball diagonally (see the diagram below for details). The server and receiver need to be in the specified area. When serving, the server must touch the ground with both feet and cannot step on the line.

2. When serving, the position of the ball is required to be lower than the waist (below the belly button) and wrist of the server, so you can’t throw the ball and kill it directly;

3. The server has only one chance to serve, and the service ends when the ball hits the server’s racket or falls to the ground (although it is not so harsh on novices when playing);

4. In doubles, there is no limit to the position where the server and receiver’s teammates stand. You can stand on the same side or stand on both sides separately.

Second, singles/doubles serve and hitting areas

[singles]

Calculate the side of the service station according to the score we have won: when our score is even (including 0), we will serve in the right half, and when the score is odd, we will serve in the left half; The winner serves as the server in the next round (whoever scores serves).

[doubles]:Serving and hitting area

The rules of doubles can be summarized in three sentences:

1. Serve in the right half when our score is even, and serve in the left half when our score is odd (same as singles);

2. The winning side serves as the server in the next round;

3. When the server (A) scores, the two players exchange positions, and the server (A) continues to serve, and the position remains unchanged in other cases.

Looking at the picture is more intuitive:

Third, scoring, changing sides, touching the net and crossing the net

[Scoring]

1. According to the 21-point system, the regular competition will be decided by two wins in three games;

2. If you win a goal, you will get 1 point. If you score 21 points first, one side will win a game.

3. If it is tied at 20, one side will win with 2 points in a row; Up to 30 points, the first 30 points to win;

4. The next game is served by the winner of the previous game.

[Changing sides]

1. After the first game, the two sides change sides;

2. If the score after the second game is 1: 1, the two sides change sides;

3. When the leader reaches 11 points in the third game, both sides change sides.

【 Touching the net and crossing the net 】

The racket and the body can’t touch the net, and touching the net is a loss of points. The racket can’t hit the ball through the opponent’s net, which counts as losing points.

Finally:

Badminton is a very interesting and great sport, I hope you can fall in love with it ~

The development trend of 2023 is hidden in these changes.

Author | Xie Kangyu

In 2022, the strongest beauty group is still L ‘Oreal, and the new pattern of domestic beauty is supported by Huaxi Bio, Betani and Polaiya.

In 2022, more than 30 companies got financing, and more than 20 beauty companies went public. At the same time, more than 25 brands were dim and "left", and 210,000+cosmetics companies silently "disappeared";

In 2022, the big consumer funds turned off, and the beauty financing dropped to zero freezing point in November, while the industrial funds were particularly active this year. From international giants to domestic head companies, they all went to VC and invested/acquired more than 40 projects.

In 2022, 20 international giants adjusted key personnel positions, 9 groups reorganized their businesses, 6 national cosmetics brands set up innovative positions, and successively introduced talents such as chief scientists and chief digital officers.

In 2022, nearly 20 new beauty-related regulations were implemented, and e-commerce platforms such as Taobao, JD.COM and Tik Tok also launched eight related platform specifications, which was accompanied by 433 batches of cosmetics entering the unqualified list this year. More than 400,000 cosmetics were cancelled this year and many enterprises were banned;

In the first 11 months of 2022, the total retail sales of cosmetics fell by 3.1%, which underperformed the consumer market, and the growth rate dropped to the lowest level in five years. But the good news is that with the liberalization of epidemic prevention policy, the tourism retail channels have taken the lead in picking up, and the amount of duty-free shopping on Hainan’s outlying islands from December 13 to 10 exceeded 100 million yuan for seven consecutive days …

The change and invariability in 2022 are recorded in a series of figures, which constitute the underlying development context of the beauty industry in 2022 and reveal the new trend of the industry in 2023. In 2022, the rules were changed and reshuffled. In 2023, a new order is about to be formed, and the dawn of the change will drop to.

The top ten international companies are stable, and the domestic pattern has changed greatly.

In 2022, it will be a particularly difficult year for both giants and small and medium-sized players.

In the first three quarters, nearly half of the top ten international beauty cosmetics experienced negative revenue growth. L ‘Oré al, LVMH and Beiersdorf are the few companies whose revenue growth rate is still above 10%.

Among them, L ‘Oré al has the strongest data, ranking first with sales of 197.2 billion yuan and 12% increase, while Unilever and Estee Lauder are still behind it, with growth rates of 6.8% and -3.7%.

Comparing the rankings in 2022 and 2021, we will find that the ranking of the top ten international companies has not changed much, and the top three companies are stable. European and American companies occupy the market, Japanese and Korean companies continue to decline, and Shiseido, the only Japanese company on the list, continues to decline this year.

On the other hand, the list of the top players in China has changed a lot this year. In the past, Yixian e-commerce with the highest topic fell out of the top 5, and Huaxi Bio rose from the sixth to the second. At the same time, we can see that the gap between the second and third place and the first place is further narrowing. Although shanghai jahwa still ranks first in terms of volume, its performance continues to decline, with negative growth in revenue and net profit in the first three quarters, and its market value is also shrinking.

Huaxi Bio, Betani and Polaiya have become the top three companies in the market value of domestic beauty listed companies with high growth, supporting the new pattern of domestic beauty.

It is worth mentioning that many domestic beauty cosmetics have shown strong resilience in this year’s extreme market environment. Huaxi Bio, Betani, Polaiya and Lushang Development (cosmetics business) achieved high growth of 43.43%, 37.05%, 31.53% and 44% respectively in the first three quarters, surpassing a number of international giants in terms of growth. In addition, Huaxi Bio, which ranked second in revenue, made a net profit of 677 million in the previous three quarters, becoming the most profitable beauty company in China this year.

Although the overall size of domestic beauty cosmetics is still far from that of international giants, it has formed an increasingly clear impact on international giants.

According to the incomplete statistics of China Cosmetics, there are more than 20 foreign brands shrinking the domestic market in various forms this year (withdrawing from China, closing flagship stores, closing offline stores, etc.), among which there are many brands owned by international giants, such as Snowberry owned by Procter & Gamble, Chaling owned by LVMV, and The Eastern owned by Estee Lauder, whose common problem is simply that in the crowded beauty market, there is no strong consumer who has to buy. A large number of products with effective reputation, brand mind and more cost-effective have squeezed their living space.

Under the successive defeats of these nameless brands, a series of soul interrogations that international giants can’t avoid are: where will the next increment come from when the penetration of their main brands has peaked and the channels and customer groups have become increasingly stable? After price reduction and price increase are used one after another, what is the next means to ensure growth and profit? How can we continue to maintain a high premium and avoid the price impact of emerging new brands when the big-name aura is gradually disenchanted and alternative products are constantly emerging?

Many of the problems existing in giants are more profound in domestic brands, but similarly, these problems also constitute opportunities for domestic brands.

From OEM+Marketing to Technology+Efficiency

This year, with a number of "overnight success" brands in online celebrity, the competition logic and pattern of the entire domestic beauty market have undergone earth-shaking changes.

In the past, OEM+cost-effective+fast fashion was used in products, and the way of "blood-washing" social media and live e-commerce in marketing and channels began to fail. A large number of domestic beauty cosmetics rose rapidly in the footsteps of perfect diaries, and quickly disappeared in the rapid switch from "domestic beauty cosmetics" to "negative typical".

We will find that in the changes of these two years, the story of "rising overnight" in domestic beauty products is no longer there, and there are more and more stories of "making a fortune in silence". After several rounds of big waves, many companies still remain at the poker table, even some companies that seemed to be "not beautiful enough" before. Some of them have biotechnology backgrounds and some have medical backgrounds, and many companies are marked with distinctive efficacy and ingredients.

"Effective" and genuine technology have become new competition rules in the new stage. In 2022, enhancing R&D competitiveness was put in the most important position by major domestic beauty companies.

In the financial reports of major domestic beauty companies, the proportion of R&D has been increasing, and even some of them have surpassed international giants in terms of investment proportion. Among several head companies, R&D investment accounts for no less than 2% of total revenue, and the highest R&D investment in the first three quarters of Huaxi Bio accounts for 6.42% of total revenue, while the R&D investment in Betani and Polaiya, which have the highest growth, has increased by more than 80%, which also reveals to some extent why the new pattern is made by these three companies.

Another landmark event this year is that domestic enterprises collectively introduced the role of "chief scientist". This year, five companies introduced seven scientific research-related executives. For example, PMPM also introduced Sun Peiwen, Li Jinhua and Liao Feng as chief scientific research officer, chief formula scientist and R&D partner respectively. On the same day, Shuiyang Co., Ltd. and Polaiya hired Chen Jian and Wei Xiaolan as chief scientists and chief scientific officers respectively.

In addition to enhancing scientific research strength, beauty giants have also left the scene to do VC, laying out potential opportunities through industrial investment to build industrial chain barriers. In 2022, domestic and foreign beauty companies participated in about 40 investment acquisitions, the largest of which was Estee Lauder’s acquisition of Tom Ford, and the investment amount was L ‘Oreal, with a total of 5 cases.

Domestic companies have also made frequent moves this year. After setting up their own investment companies in the past two years, they have carried out many industrial layouts respectively. For example, this year, the most action was Shuiyang shares, which acquired two foreign brands, namely Ifidan and PierAuge, and invested in two domestic start-up brands.

Different from pure financial investment, industrial investment initiated by beauty companies is not only for financial benefits, but also for the formation of industrial resource sharing and business expansion. This year, large consumer funds continue to shrink, and the takeover of industrial funds has undoubtedly injected a wave of vitality into the industry.

The underlying rules have changed.

The tide of listing and bankruptcy are two other landmark events in 2022. In 2022, more than 20 beauty companies were listed, including Shangmei Group, Juzi Bio, Fuerjia and other beauty companies, as well as upstream companies in the industrial chain such as Bai Xinglong, Zhongrong and Yaxiang Spice.

On the other hand, more than 210,000 cosmetic enterprises were "deregistered" in the enterprise registration status, and in 2022, the number of registered cosmetics-related enterprises in China also declined for the first time in the past 10 years.

This year is the most serious year for the decline of the beauty market. According to the data released by the National Bureau of Statistics this month, from January to November this year, the total retail sales of cosmetics was 365.2 billion yuan, down 3.1% year-on-year, much higher than the 0.1% decline in the total retail sales of social consumer goods, setting a new low in the past five years. From August to November, the growth rate of the cosmetics industry has declined for four consecutive months.

In fact, this year’s decline is a continuation of the overall decline of the industry since 2020, and this year’s black swan incident is particularly frequent. From the suspension of Shanghai at the beginning of the year to the epidemic, more and more cities have been affected. The suspension of express delivery and factory shutdown has greatly inhibited the forward development of the industry. At the same time, the cost increase brought about by the changes in global monetary policy and the constant consumption power have made the industry even worse.

In 2022, the underlying competition logic of the cosmetics industry has also undergone fundamental changes, which is largely due to changes in regulatory rules. In 2022, it is a crucial year for the implementation of new cosmetics regulations and supporting regulations, and it is also a year for the cosmetics industry to make waves.

Previously, according to China Cosmetics, in the past year, relevant departments issued and implemented nearly 20 related laws and regulations. As a whole, there are several major trends: the supervision is further tightened, the rules and standards are clearer, the punishment is more severe, and all aspects such as raw materials, production, brands and channels have been "legally followed".

From this year’s intensive punishment, we can see that five enterprises have been banned this year, and even two have been banned for life. At the same time, with the implementation of the Measures for the Administration of Cosmetics Registration and Filing, more than 400,000 cosmetics were cleared nationwide.

In addition, the entry threshold of the industry as a whole has been continuously improved. In 2022, higher requirements have been put forward for factories, brands and testing institutions. For example, production quality is no longer a matter for factories, and brands should also take relevant responsibilities.

"Inspection Points and Judgment Principles of Cosmetic Production Quality Management Standards" made it clear that brands should also participate in quality supervision, while "Qualification Certification Conditions for Cosmetic Inspection Institutions (Draft for Comment)" made clear requirements for the organization and management of inspection institutions and the qualifications of employees, and the threshold of cosmetics inspection industry was greatly raised.

In 2023, with the implementation of many new regulations, we can meet that the reshuffle of the industry will continue, a new order will be formed soon, and the whole industry will further develop in a healthy and orderly direction in the "pain" of change.

With the liberalization of epidemic control, the cosmetics industry is likely to usher in the dawn in the new year. In December, as an important business segment of many companies, tourism retail has taken the lead in welcoming good news. According to Haikou Customs data, from December 13th to 19th, the amount of duty-free shopping in Hainan’s outlying islands exceeded 100 million yuan for seven consecutive days, which brought a little warmth to the start of 2023.

Change the disk and wait for the dawn.