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What is culture？ What is culture？

Everyone knows the word "culture" and can generally understand the basic meaning of the word "culture", but what is culture? What is the definition of culture? There are not many people who can answer it or answer it completely. I don’t blame you, and no one has to blame themselves. Because, although human civilization has lasted for 5,000 years, up to now, due to the lack of real understanding of the extension of culture and the infiltration of different historical views, the concept of "culture" has not been universally accepted by everyone. Let me briefly list it below. Do you agree with that one, or try to give it to "?

First, the definition of "culture" According to statistics, since the history of civilization, there have been countless definitions of "culture". According to the statistics of "An Introduction to Cross-cultural Communication", since 1871, there have been more than 300 definitions of "culture" in the world, too many, and some of them are not in line with our traditional culture and values, so we omit some and choose to list them as follows.

1. The word "culture" comes back. The word "culture" in China first appeared in the Book of Changes: civilization stops, and humanity is also. Look at the humanities and turn it into the world. Here, "Wen" and "Hua" have not yet been linked together, but the meaning is already there. The main meaning of "cultural success" is "civilized education". What connects the words "Wen" and "Hua" is Liu Xiang’s "Shuo Yuan" in the Han Dynasty: where martial arts flourish, they refuse to accept it, their culture does not change, and then they are punished. Liu Xiang’s word "culture" means "Wen Zhi" as opposed to "Wu Zhi". It can be seen vertically that the words "culture" used above mainly refer to the contents of "morality" and "rule by virtue", and are not the concept of "culture" in a complete sense.

2. Marx’s definition of "culture" "Culture" is the sum total of the lifestyle of a country or a nation. It is believed that people’s lifestyle is "culture", and what kind of lifestyle is there, such as China culture and American culture.

3, Xu Jialu in the article "On National Cultural Security" elaborated"Culture" can be summarized into three parts: one is to deal with the relationship between people; The second is to deal with the relationship between man and nature; The third is to deal with the relationship between reality and the future. Furthermore, it is believed that these three articles are the core content of human culture and the most fundamental problem of culture.

Note:Xu Jialu served as Vice Chairman of the National People’s Congress Standing Committee (NPCSC), Chairman of the Central Committee of the Democratic Progressive Party, Director state language commission and Special Adviser of the Maritime Silk Road Association.

4, philosophy and sociology subject understanding:"Culture" is a process, a state and a realm of human development, and the integration of process, state and realm is the true meaning of culture.

5. Most people in the field of science and culture believe that"Culture" is a relatively stable, independent and complete sum of social norms that human beings maintain the survival and development of various social groups.

6. Anthropological groups believe thatEverything between a group that is different from other groups except genetic genes is called "culture". Here, they regard culture as a variable of economic development, which is prone to the problem of cultural autocracy or chauvinism.

7, empiricists believe thatCulture is produced in the common life and work activities of human beings, and it is the core of mutual recognition within the nation.

Second, the characteristics or characteristics of "culture" There are many characteristics of "culture", but there are three main ones.

1. Culture is a derivative of human evolution.Natural existence is not culture, only what is processed or produced by human beings intentionally or unintentionally is culture. The commonness of human beings is not culture but human nature, and the characteristics of individuals are not culture, but personality. What is inherited is not culture, but instinct. Culture is a social product created by human beings and accepted or followed by members of society. What is privately owned by individuals and not understood and accepted by other members of society cannot be called culture. For example, attraction between men and women is not called culture, but marriage in love is culture, because it is natural instinct for men and women to like each other, while marriage in love is acquired.

2. "Culture" has the characteristics of applicability.. Once "culture" is formed, it has adaptive characteristics. Under certain conditions, people must adapt to it, otherwise it will be eliminated or marginalized, that is, "anomie". Of course, if you are strong enough, you can also try to change the "culture". Usually, this is what revolutionaries and reformers do. This leads to the problem of "culture" inclusiveness. Generally speaking, a strong culture is less inclusive, while a weak culture shows a higher tolerance or tolerance. Cultural inclusiveness is positively related to social openness and cultural civilization.

3. "Culture" is hierarchical. It is roughly divided into three layers. The first layer is the surface layer, which is mainly expressed through human’s basic necessities. For example, eating without snapping your mouth, walking with your head held high, etc. are all manifestations of "culture" The second layer is the middle layer, such as art, customs, rules, law, religion, etc. Their common feature is to express their thoughts or will with the help of materials. The third layer is the bottom layer, which is what we usually call the bottom logic. This bottom logic refers to the outlook on life, values, ethics and aesthetics. These "four views" reflect the relationship between people, people and nature, reality and future, which constitute the soul of a nation.

The three layers of "culture" are not insulated and often interact and link, but it is relatively easy to change food, clothing, housing and transportation, and it is relatively difficult to change the underlying culture.

Third, the value or use of "culture" The value of "culture" to life is multi-angle and multi-faceted, and it is impossible to exhaust it. Here, we only choose the role of "culture" in explaining the most valuable life dilemma, and it is useless to talk a little.

1, a culture can "reveal" their own life difficulties, and criticize or vent.. Qu Yuan’s "asking for heaven" belongs to this category. For another example, poor and ugly people, when buying goods or receiving services, often dare not question the quality of goods or services, and are used to finding reasons from themselves. For example, an ugly woman’s hair is broken, and she dare not blame the stylist, but blame herself for being ugly.

2. Give value to the dilemma.For example, Mencius, the sage of Asia, said: Therefore, people are going to be demoted, so they must first suffer from their minds, work hard on their bones and muscles, starve their bodies and skin, and be empty of their bodies, so they can’t be patient. Another example is the saying that difficulties are tempered. Another example is that the young people’s death to save the elderly is negative from the biological point of view, but if it is explained by "culture", it belongs to a positive and worth promoting behavior.

Expounding the above reason, I mainly want to explain that, with or without knowledge, one can understand or learn the above thinking or thinking mode, even if he is "literate", otherwise, no matter how much he recites, he can’t be said to be a "literate person", and using the calligraphy of the phonograph world is called the study of asking questions.

Fourth, what is "literate" According to the above concepts and analysis, although "culture" is the externalization of knowledge, the cultural connotation of externalized knowledge is far from this. Therefore, having knowledge does not mean having culture, so how can it be regarded as "having culture"?

1. Only knowledge can lead to culture.Knowledge is the shell and expression of culture. Without knowledge, it is not only difficult to form a scientific way of thinking, but also difficult to express and communicate effectively. To reiterate, knowledge refers not only to book knowledge, but also to life experiences, experiences and civilized achievements that have been sublimated into culture, such as life knowledge, labor skills and people’s common habits.

2, can use knowledge and use knowledge to build values recognized by the orthodox system, is a culture.Culture is essentially a quality, and a qualified person has the ability to explain the value world and transcend the survival difficulties. In short, a person with culture and quality not only has the ability to create the value world, but also can let himself and others transcend the survival difficulties in the future.

Description: 1,Culture is the main symbol of human evolution from animals. Animals have no culture, only humans have culture. 2. The word "value" has the same meaning as the word "meaning", but the difference is that "value" is a foreign word, while "meaning" is a local word and a traditional term.

Chinese culture

Chinese culture, or China culture and Huaxia culture, refers to the sum total of various cultural ideas, values, moral norms, artistic forms, literary works and philosophical thoughts handed down from the history of China. It is the spiritual wealth created by the people of China in the long-term historical development process, and it is the spiritual pillar and cultural foundation of the Chinese nation.

Chinese civilization refers to a form of civilization in the history of China, which is a unique civilization system bred, developed and passed down in China. Chinese civilization has a long history and rich cultural heritage, including Chinese characters, traditional Chinese medicine, Taoist thought, Buddhist thought, Buddhist culture, poetry and songs, music and dance, painting and sculpture, etc.

Chinese civilization emphasizes the harmonious coexistence between man and nature, and Chinese culture with a long history pays attention to the construction of morality and social order, which has had a far-reaching impact on the development of world civilization. Generally speaking, Chinese culture and Chinese civilization are interrelated and interdependent. Chinese culture is an important part of Chinese civilization, and Chinese civilization is the carrier and manifestation of Chinese culture.

What to play on April Fool’s Day： Xiaobian has a rest, no one has a title, and I recommend 5 games to watch for myself.

"What to play on weekends" is a weekly game recommendation from touch music editors. Every weekend, we will recommend a new game of the week (occasionally there will be old games), which may be PC or console games or mobile games for your reference and choice; It may also be a collective evaluation of a popular or distinctive game, providing readers with multiple perspectives of a game.

When you stay in bed at the weekend and don’t decide what to do next, let’s see if there is anything you are interested in in our choices. Readers and developers are also welcome to seek reports from us.

Keywords: open world, national characteristics, fairy tale style

One word recommendation: Enjoy a childlike adventure on a tropical island.

Tchia is an open-world adventure game developed by Awaceb, an independent game studio in France. It has been put on PC and PS platforms on March 21st, and this game has been introduced many times before Touch Music. The founder of the studio is from New Caledonia, an overseas dependency of France in Oceania and a beautiful tropical archipelago. Many of the stories of Chia are inspired by local legends.

The protagonist is an aboriginal girl, Chia, who takes risks to save her father kidnapped by a mysterious person and travels almost everywhere in the archipelago. The open world experience of the game is relatively standard, but fortunately there is no full map question mark. There are bird’s-eye points everywhere on the map, and you can see the nearby points of interest through "shouting". Traveling along the coast, you can also see the port from time to time. It is not only a fast travel point, but also a rafting in the offshore.

No one can resist the tropical blue sea and blue sky.

Chia can explore a wide range of places, and the scenery styles are different.

Chia’s unique "soul jumping" ability enables her to possess animals and apply their special skills in a short time, which adds a lot of fun to the journey. Especially when the journey is far away, turning into a bird and running a deer can greatly shorten the walking time, and at night, you can get night vision through the eyes of cats. Beautiful scenery and harmonious neighborhood and animal relations make life on this island very dreamy and full of fairy tales.

On the whole, the fighting part of the game is not much, mainly jumping, flying, racing and other activities, and there are also many small games and competitive content scattered in the open world. The collections on the map often introduce some local cultures and legends to players. Totems that need to be carved by hand and ukuleles that need to be played by hand will also make the play process like a cultural journey.

Cultural experience is a very rich part of play.

The game screen style is bright and beautiful, and the music is also very amorous feelings, which is very suitable for casual players who like to watch the scenery. The only trouble is that the PC version of the game is currently exclusive to Epic, and the date of Steam’s shelf has not yet been determined.

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Keywords: short story, psychology, pointing click

One word recommendation: when bad emotions invade reality.

Looking Up I See Only A Ceiling was put on the Steam platform on March 9. The game is about the fantasies of a girl who is tired of bad mood. This is a visual novel game with a process of less than an hour, and I can feel the developer’s strong desire to express himself behind it. The game gives me a strong impression: the developer doesn’t care whether the story itself is attractive or not, but whether her feelings can be conveyed, or whether it can resonate with players who are also tired of bad emotions. This kind of expression and resonance constitute the source power of developers’ creation.

I have this impression because the story structure of the game is relatively simple, and the final summary is slightly thin-this is what makes me dissatisfied with the game. In my opinion, the greatest advantage of the game comes from sincerity. Although the whole story is simple, the temperament of "I have really experienced it" from beginning to end must be able to impress some people.

Only you can help yourself out of bad mood.

Who hasn’t been breathless by a dead line?

By the way, the artistic style of the game is quite good, with a faint sense of melancholy, which fits the theme very well, and the heroine’s vertical painting is also great. It’s good to spare a little time to play this game on weekends-at least it’s better than brushing short videos.

The game currently sells for 11 yuan on Steam.

(The game experience code is provided by the publisher IndieArk. )

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Keywords: adventure, exploration, fishing, suspense

A word of recommendation: explore the long-buried secrets in the deep sea.

DREDGE is a fishing adventure game with Cthulhu style. Players will drive fishing boats to the mysterious islands to fish, learn about the difficulties encountered in each area in the process of trading catches with local people, and equip your boat with better equipment with the exchanged money so that you can fish in the deep sea. But pay attention to the time, at night, there may be mysterious creatures hidden in the darkness …

Players will start from their new home "Marrows" in the remote islands, and gradually upgrade the engine of the ship, so that they can sail to neighboring areas. Each area has its own unique fish, villagers full of personality and secrets hidden in the depths. In the game, someone will invite you to go to the sea to salvage your old treasure, which will be an additional source of income. However, what kind of danger will be hidden behind it, and players need to explore it themselves.

Sail a fishing boat to the island

Deliver the fish on the order in exchange for payment.

The game has worked hard on inventory management and adopted a visual inventory system. The inventory we can see is the inventory of the whole ship, including the area where the engine, lighting equipment and fishing equipment are placed. Players must strike a balance between security and revenue.

The engine can make the ship sail faster, the ship lights can see farther at night, and the advanced fishing tackle can catch more advanced fish resources in exchange for payment. But correspondingly, there are more grids for placing hull equipment, and fewer grids for placing fish resources. If you reduce the equipment, you need to bear certain risks.

Inventory of the whole ship

The freedom of the game is very high, and the main line and branch line can be done as you like, and you can get mechanical parts for upgrading ships. In the game, night is the most critical, and it is also the time period when the mysterious atmosphere and horror elements are concentrated in the game. In the vast sea, only the lighthouse on the island and the floating belt around it have a glimmer of light. Be careful of the strange fishing boats that appear in the deep sea at night.

"Fishing Sail Surge" has landed on several major platforms and supports Chinese. Steam is sold in 110 yuan.

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Keywords: puzzle solving, science fiction, plot

One word recommendation: the plot of the remaining products of solving puzzles.

"Abby" is a domestic puzzle game on the mobile side, and won the Best Local Independent Game Award in the App Store in 2017.

What attracted me to download at first was its barren and sci-fi worldview setting: two robots, Abby and Didi, searched for white birds and traces of human beings in deserted cities. This setting reminds me of the movie Robot Story.

The doomsday wasteland painting style of Abby is very distinctive.

The game is played by manipulating two robots, Abby and Didi, and Jamie, a scientist with only brains, to explore maps, complete small tasks and solve puzzles step by step. Developers are friendly in the game system to give clues to solve puzzles, with the raiders, customs clearance is not difficult. The note on the map, the deserted city, the virtual projection of the big city and the monologue of the robot NPC "They don’t need me" suggest that the human beings in this world may have died, and Jamie in the form of robot is likely to be the last human being in the world.

Zach, who wrote the letter, didn’t come back

If we continue to dig deep into this virtual reality and the setting of a brain in a jar, it is possible to make a plot-oriented game like Thirteen Soldiers’ Defense Circle, but the developer of Abby hides the plot under props, screen background and dialogue, and the main line of the game is still to operate robots to solve puzzles. I can understand that this game is designed to play like this because of the limited volume of the game, but the story of NPC, the reason for the disappearance of human beings, Jamie’s future, etc., obviously can continue to talk, but they come to an abrupt end, which always makes me feel that the game is not over.

"Abby" has a double ending design. Comparatively speaking, I prefer the second one. Because there are companions, even if the journey is difficult, it is not lonely. Moreover, Jamie is very weak after returning to human form, and I am worried about whether he can survive in a decaying city without animals and plants.

The game is sold in 6 yuan on the App Store, and it takes about 3 hours to clear customs. Although it’s 2D, there are various ways of interaction, which, in the words of the developer, means "balancing between art and technology". The process of solving puzzles is also very interesting, which requires players to consider the size of two robots and complete various operations.

The game was released in 2016 and the DLC was completed in December 2022, so now is a good time to experience the whole body. Interested players should not miss it.

Keywords: visual novel, plot

One word recommendation: the long dream will come to an end.

Lao Han ran all his life in the mountains of western Hunan.

In order to deliver letters, he walked through the paths between fields, waded through muddy mountain roads and climbed the steepest fall in Ma Po. He never thought that he would be unable to walk one day, and he would be chained to this white building called "Mental Health Center". Who is this middle-aged woman who calls herself "Dad"? Why did the young man in his thirties say he was his grandson? Where did your old parcel go? Lao Han doesn’t understand. Lao Han can’t sit still. He has to go out to deliver letters. Without him, who should take the letters from those villages?

Also, where did his lover, Qi Mei, go?

His seventh sister and the peach tree in his dream

Long Dream tells the story of an old man suffering from Alzheimer’s disease. If you have played Bad Kids, also produced by Wild Monkey Studio, you should be familiar with the characters in Long Dream: Wang Han, the grandson of the protagonist Lao Han, is the protagonist of Bad Kids. More than ten years after the story of "Bad Kids" ended, Wang Han stepped into the team of "Ben Si" from an ignorant pupil. Wang Han, a 30-year-old mother, Han Kangmei, who is nearly 60 years old, and Lao Han, who is close to 90 years old, gathered in the hospital because of Lao Han’s illness, which inevitably produced various contradictions, conflicts and misunderstandings.

Compared with Bad Children, which is mainly from the perspective of Wang Han, Long Dream has made great progress in expression, narrative technique and performance. The player’s perspective is constantly switching between Wang Han and his grandfather Lao Han. From Wang Han’s perspective, you can see the mental health center. With the help of Lao Han’s perspective, you can understand his past in Lao Han’s memories. In the course of his story, Wang Han and Han Kangmei will also appear in these old scenes in an interesting way to evaluate Lao Han’s memories.

Wang Han and Han Kangmei "hidden" in the electric meter

The story of "Long Dream" also tells the misunderstanding between three generations and their respective difficulties: the contradiction between Han Kangmei and his father Lao Han, Wang Han’s nostalgia for his grandfather Lao Han, and the incomprehension between Wang Han and his mother Han Kangmei. If "Bad Kids" is composed of memories of the 1990s, "Long Dreams" adds more dilemmas faced by contemporary people. When mother Han Kangmei smoked a cigarette and asked Wang Han, "What if I am like your grandfather when I am old …", the unfinished half sentence eventually drifted away in the smoke.

Lao Han and Han’s Anti-American Past

At present, a free trial version of the game has been released, which lasts about 1 hour. The full version will be officially launched on April 11th.

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Ensure the health needs of ＂one old and one young＂, increase the supply of medical services and do our best to meet the needs of diagnosis and treatment.

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　　CCTV News:Recently, the epidemic period of respiratory diseases in winter has been superimposed in many places across the country, and the demand for medical and health services for urban and rural residents, especially children, has increased significantly. The National Health and Wellness Commission recently issued a notice, requiring local grassroots medical and health institutions to provide health services for respiratory diseases in winter and spring, and do everything possible to tap resources to carry out pediatric diagnosis and treatment services.

　　The "Notice" requires that grassroots medical and health institutions in all localities should be fully open to children, and should not refuse medical treatment, and timely release the list of grassroots medical and health institutions providing pediatric services in their jurisdictions. In urban community health service centers with large service demand, the pediatric diagnosis and treatment service will be delayed for 1-3 hours on weekdays, or the service hours will be increased on Saturdays and Sundays as appropriate. Township hospitals, community health service centers and community hospitals that meet the recommended standards of service capacity should take the lead in building independent pediatric clinics.

　　All localities should establish cooperation, counterpart support and referral mechanisms between general hospitals and primary medical and health institutions under their jurisdiction, and determine the pediatric docking of a general hospital for community health service centers and township hospitals. Arrange doctors with intermediate or sub-high titles to visit primary medical and health institutions, strengthen the teaching training for primary medical staff, and especially help improve the service capabilities of pediatric emergency first aid, early identification of severe children, and pediatric venipuncture.

　　General hospitals should reserve a certain proportion of outpatient number sources to give priority to primary medical and health institutions. Smooth referral channels, guide mild children to give priority to primary medical and health institutions, and refer them to primary medical and health institutions for follow-up treatment if there is a clear diagnosis and stable treatment in general hospitals. Guide the children to the nearest primary medical and health institutions for follow-up, and the general hospital will arrange special personnel to provide telemedicine or online consultation services.

　　Give full play to the role of family doctors, do a good job in health management services for key populations, and ensure the health needs of "one old and one small". Grassroots medical and health institutions should keep the fever clinic "fully set up and fully open", equip the grassroots medical and health institutions with necessary facilities and equipment such as thermometers and children’s atomizing machines (children’s masks), and equip them with necessary drugs such as antibiotics, antiviral drugs, cough-relieving and expectorant drugs suitable for children.

After the most volume of ＂618＂, what is the background color of domestic beauty？

In the context of the overall recovery of the beauty industry, domestic brands blew the "charge number" in this year’s "618" promotion and took out extraordinary promotion efforts and resources.

The reason is not only that this "618" is the first real promotion activity in the post-epidemic era, but also that its results will be reflected in the semi-annual reports of major brand companies, which will directly test the business quality and have directive significance for the next market trend.

The industry bottomed out, and domestic beauty products were "ok" again.

"I feel that this year’s 618 merchants have given a discount on the reserve price, so I have re-stocked a lot of skin care products and tried new make-up products." After 95, interviewee Chen Yun told the interface fashion.

Judging from the comprehensive public information, although the cosmetics industry has not returned to the high-speed growth trend of previous years, it has taken the step of upward recovery.

According to the data released by the National Bureau of Statistics, from January to May, the total retail sales of cosmetics was 161.9 billion yuan, up 9.7% year-on-year, exceeding the growth rate of total social retail sales by 0.4 percentage points. Among them, the retail sales of cosmetics in May was 33 billion yuan, up 11.7% year-on-year.

On the one hand, this data performance is due to the low base in the same period last year, on the other hand, it benefits from the stimulus of tourism economy such as the May 1 holiday, and the 618 promotion of major e-commerce platforms began to build momentum and promote sales in the middle and late May.

According to the data from the special e-commerce Vipshop, the overall sales of beauty products increased by 11.5% year-on-year during the climax of the mid-sale festival in 618. Among them, beauty and skin care, cosmetics and perfumes, personal care and other categories all achieved double-digit growth; In terms of brands, the sales of international big brands and domestic brands increased by 11.4 and 11.1% respectively.

The cosmetics market has begun to step out of the "cold winter" gradually, and the change in the ranking of sub-categories also shows the new trend of the development of local cosmetics enterprises.

From the perfect diary of domestic beauty brands and the sudden emergence of Hua Xizi two years ago, many people in the beauty industry have seen the hope of the birth of the next L ‘Oreal in China.

The recurrence of the sudden COVID-19 epidemic in 2020 has lengthened the cycle of this vision, and many beauty brands have experienced a dark moment in 2022. However, judging from the ranking of beauty brands in this year’s 618, domestic cosmetics have a tendency to make a comeback.

Tmall official WeChat WeChat official account "Tmall Big Beauty" release list shows that on the first day of pre-sale payment from May 31 to June 1, in the top ten list of beauty industry turnover, Polaiya and Winona occupied the fourth and ninth place respectively. Among the top 20, there are rising stars such as Ke Fumei and amiro.

In the latest "618 Beauty Record List" released by Vipshop, domestic brands performed brilliantly, occupying 6 seats in the list, while Polaiya occupied the third place in the record list with a year-on-year increase in sales of more than 60%, and Winona, Marumi and Nature Hall ranked high.

The recognition of domestic brands by local consumers is closely related to the rising trend of the whole country in recent years. The prosperity of the country is the foundation, and the national self-confidence of local consumers is also rising.

Han Xiaoli, a post-90s interviewee, said that many domestic brands have done as well as international brands in terms of makeup quality and packaging design, and she is still trying and observing skin care products.

Since L ‘Oré al and other international beauty groups successively entered China around 2000, the beauty market in China has experienced more than 20 years of development. This is a short time compared with the development course of European and American cosmetic companies for hundreds of years, but the beauty market in China is crossing the time difference at a flying speed.

As a country with a large population, China’s beauty market has the opportunity of great national effect. No matter from the upstream supply chain to the terminal retail, the domestic cosmetics industry has large-scale development and innovation. One example is the rapid deployment of online e-commerce channels by major brands in China.

Moreover, with the improvement of local consumers’ awareness of beauty cosmetics, they are disenchanted with the aura of international brands and are increasingly pursuing differentiated and refined care. Minority brands and featured products still have the opportunity to fight for a world, which also provides rich soil for the growth of domestic brands.

The big single product strategy continues to be popular. How does "red-hot" become "Changhong"?

In the beauty industry, a brand often needs to rely on a single explosive product to achieve a breakthrough from 0 to 1, such as special care cream for Winona and anti-aging eye cream for Marubi.

The big single product strategy is the successful path verified by domestic beauty brands.

Take Polaiya as an example. As early as 2020, Polaiya put forward the "big single product strategy" in the financial report, and said that it was necessary to "create a star single product with brand mind and representativeness, thereby increasing the customer unit price and repurchase rate and enhancing brand stickiness". The ruby essence and double-antibody essence mentioned in it have become the most outstanding items of Polaiya at present.

Especially after the epidemic, many mass consumers turn to more rational consumption, and will comprehensively compare product information and evaluation from various channels. For brands, in the "618" with bundled promotion and fierce competition, marketing is of course important, but what is more important is product strength in order to win consumers’ attention and make them place an order for purchase.

According to the list of "one move fresh" single products released by Vipshop, in the sales performance of 618 functional single products, the top five products are Polaiya Ruby Day Cream, Winona Shuhu Xiumin Moisturizing Mask, Huanhuan Plant-by-Book Water Cleansing Oil, Huaxizi Xiaoyan Umbrella Sunscreen and HBN Early C Late A Anti-aging Water Emulsion Set, all of which are from domestic brands.

It is worth noting that under the situation of increasing awareness of domestic beauty consumption, some unique skin care formula concepts such as "early C late A" and "early P late R" have strengthened the synergistic effect of domestic brand product portfolio. For example, Polaiya double-antibody essence and ruby essence, HBN luminous water and double-A essence milk, and the combination of Yuze macromolecule golden shield sunscreen and Yuze essence milk.

In terms of marketing, in addition to catching up with the popular skin care concepts and making consumers know about the efficacy of "big items" and their combinations, domestic brands are still trying to continuously strengthen the traffic exposure of star products in many aspects and strive to make them become Changhong’s classic products.

Winona, for example, combined with the theme of Disney’s centenary, launched a Disney limited gift box including star products such as Shumin Water, Special Care Essence and Special Care Cream during Children’s Day on June 1st. At the same time, a number of online media platforms launched Qiyu Story TVC, which built an "amusement park-style" professional skin care experience pop-up shop around the characteristics of professional skin care brands and Disney’s children’s fun entertainment IP.

The creative measures of local beauty brands in sales mode and marketing mode are pushing the beauty industry to develop in a more professional, creative and diversified direction.

Research and development is to domestic beauty, as the city wall is to Rome.

The strategy of large single products should continue to shine, which is inseparable from the support of research and development.

In recent years, local listed cosmetics companies such as Polaiya, Shuiyang, Marubi and Betani have all invested in production R&D bases and other heavy assets projects after raising funds. For some brands that get goods from foundries and start with online marketing, in-depth cooperation with foundries has also become a path for overtaking in corners.

A cosmetics researcher told Interface Fashion that when the epidemic situation in the past three years led to poor transportation and logistics, the problem of "sticking the neck" of the main raw materials relying on overseas markets became more prominent. Typical basic raw materials such as surfactants were monopolized by a few foreign manufacturers, and the domestic quantity efficiency was not high, which brought many brands chain problems such as delayed listing of new products and increased development costs.

But this does not mean that domestic beauty will always fall behind. On the contrary, the industry has ushered in a new R&D window. Take ergothionine, a popular ingredient in skin care products market, for example. After domestic manufacturers use biosynthesis technology to increase the output of ergothionine, its cost and price have directly dropped by more than one time.

The technical realizability and broad application market prospect of these functional active ingredients undoubtedly bring new opportunities to local brands. Peptide compounds such as oriental plant components, peptides and oligopeptides are all hot research directions in the domestic cosmetic market at present.

However, at present, there are not many domestic beauty products featuring oriental plant ingredients that can rank in the forefront of the sales list, and their sound volume has not been fully opened. It can be said that at present, domestic brands have not yet run out of the real oriental plant big single product, which can be compared with the situation that the mushroom water from Yuemu once exploded.

This is also the space for the development of oriental plant components. Under the propaganda advantage of oriental plants with natural cultural and emotional attributes, how domestic brands can strengthen their efficacy credibility will become a breakthrough, which is embodied in studying the extraction and formula performance of their active ingredients, and scientifically verifying their mechanism and safety.

In addition to oriental plant ingredients, domestic beauty products are also trying to explore opportunities in many sub-sectors and open up a new blue ocean of growth for themselves, such as sun protection.

Chinese brand Baiqueling told interface fashion that their research found that Asian skin and western skin have different skin characteristics caused by ultraviolet and blue light and near infrared radiation. Based on thousands of skin samples and data comparison, Baiqueling developed and marketed a sun protection sunscreen lotion, which is designed to effectively resist light damage for oriental women.

The breakthrough of sunscreen category proves that domestic beauty cosmetics have perfect research and development capabilities, but their greater ambition lies in improving competitiveness and brand power and entering high-end fields.

It is a shortcut to buy more mature brands in the market. For example, Perfect Diary’s parent company, Yixian E-commerce, acquired international brands such as Galenic France Colanli, EVE LOM and DR.WU, many of which were priced at 1,000 yuan. The skin care sector composed of these newly added brands has become an indispensable revenue pillar of Yixian e-commerce.

Many local beauty companies are also trying to cut into the high-end market from anti-aging products, such as Bettini’s new brand "AOXMED". The in-station data of Vipshop also shows that the sales volume of functional products with anti-aging and firming effect has the best growth, with an increase of nearly 30% during the "618" period. This is because the strong efficacy of high-end anti-aging products often contributes to a high repurchase rate and a stronger user stickiness.

However, it should be noted that the cultivation cycle of high-end brands and products is very long, and a lot of market education is needed to obtain loyal consumers.

After three years of market downturn, this "618" is more like a new starting point for domestic beauty brands. From R&D to marketing, domestic beauty cosmetics still have a long way to go to become China’s L ‘Oreal, Shiseido or Amore Pacific, but there is no doubt that they are still making progress.

The second day of the beauty awards! A collection of cosmetics selected from over 100 million data.

In the past three years, # Bazaar Beauty Awards # has always insisted on making a credible list. Which makeup products are the most popular among consumers in 2018? Which make-up products are the ta that creates the perfect makeup? The makeup list of Bazaar Beauty Awards was finally announced today!

Explosive lipstick necessary for people.

It will take another year to miss it!

Don’t get too excited about the huge team of lipstick addicts and boys who want to please their girlfriends, mothers and mother-in-law in double 11. Bazaar Beauty Awards Makeup List-the most authoritative lip makeup list, will help you pick out the best lip makeup products!

Fooled her boyfriend’s perfect makeup.

It’s all here!

Want a "zero spit" perfect makeup? Concealer, moisture and clarity are all indispensable, and it’s really impossible without a comfortable base makeup. These base makeup products are absolutely worthy of the name, and I believe you will never miss them!

Honey powder+blush choose them.

Just make it beautiful!

Perfect makeup also needs the blessing of honey powder. With the help of honey powder, the makeup effect is natural and light. Just looking at it with your eyes, the blush products that burst the girl’s heart make people easily captured by high values and have a good look anytime and anywhere!

You said there was electricity between my eyebrows and eyes?

I only used them

With charming and sexy eyebrow eye makeup, how can we not add icing on the cake and make makeup more cruel to film? A waterproof, thick and slender eyelash artifact is essential! Eyebrow pencil, eyeliner and eye shadow should all go into battle. These Bajie have helped you pick them out. Don’t you want to see them?

Come and choose your favorite makeup item, and buy it in buy buy ~

Don’t know anything about makeup？ Understand these four beauty tips, and you will be as charming as going to the street.

As the saying goes, having a superb makeup artist can be called cosmetic surgery. Learning to make up can make you look more beautiful without pain. However, people in China are more interested in natural beauty, and they still want to sleep for a few more minutes every morning, so many people don’t spend too much energy on makeup or even don’t want to know how to do it at all. If you don’t know anything about makeup and want to have beautiful facial muscles, these four tips must be understood. Let’s learn together now ~

First, wash your face and skin care in the morning and evening

Washing your face is the most basic skin care work, no matter how lazy you are, you should do it well. Because if the dust and grease on the skin are not thoroughly cleaned for a long time, it will penetrate into the skin, causing the skin to become coarse and dark yellow, and it will also cause acne. Therefore, when we choose facial cleanser for daily use, we can give priority to those with amino acids, because it has stronger cleaning power and excellent oil control and acne removal effects, and it can be used by friends who often face computer phones.

Second, use plain cream to create a good complexion.

Everyone wants to have a good complexion, but incorrect and untimely skin care methods will cause many flaws on our faces. The most obvious thing is that the skin is dark yellow and dull. At this time, we can choose a practical plain cream to solve the problem of complexion.

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Plain cream is also called lazy cream. Its texture is light and thin, and it can play a good role in moisturizing and whitening after being applied, making the whole person look full of vitality. When choosing a plain cream, you can pay attention to our domestic product-Yazhi’s Lady Cream. After a few simple smears, you can make your skin thoroughly and evenly bright, and you can easily have a plain makeup feeling without removing makeup. If you use it frequently, you will find that your skin becomes tender and white, and your complexion is better.

Third, learn to draw eyebrows

Eyebrows are the focus of makeup. Even if you can’t draw eye shadow and eyeliner, you should know how to draw eyebrows. Because whether the eyebrows look good or not is directly related to whether the whole face is clear or not. If your eyebrows are thick, you just need to modify the hair and draw the eyebrow shape. If your eyebrows are not pretty and you don’t know how to draw eyebrows, you can use the eyebrow card, just choose your favorite eyebrow card and draw the shape according to the model.

Fourth, learn to apply lipstick

Even if you don’t know anything about makeup, the basic thing of applying lipstick is to be done. If you really don’t want to spend too much time tidying yourself up at ordinary times, you can be beautiful as long as you apply a layer of plain cream and draw a lipstick and eyebrows. When choosing lipstick, you should choose according to your skin color: ① Choosing orange and positive red for yellow skin can brighten your skin color and make your skin shine more; 2 black skin can choose rose red and red light lipstick, which will look more attractive; 3 friends with white skin can control many red numbers, so it’s ok to choose what you like. The above are a few small beauty tips hidden by Xiaobian. Do the sisters understand it now?

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Increase knowledge／beginners must see! What do you know about badminton rules？

Everyone who knows me knows that I have a hobby-badminton!

There are many friends who play ball around, and I will know some beginners of badminton, but the basic etiquette and rules of badminton are still unclear, so I hereby write an article to introduce some knowledge about badminton.

From two aspects, playing etiquette and rules.

I. Playing etiquette (amateur)

Why do you talk about this first? Because it will make people like playing ball with you more. At the same time, it is also one of the manifestations of the ball’s character, and character is more important than technology.

1. Trust your teammates and respect your opponents.

Most badminton courts are dominated by doubles, and partners may be randomly matched. No matter how strong the partners are, please don’t point fingers or even blame the bad face on the court. You can teach after the game. Please trust your teammates when you are on the court.

Ps: If you dislike being weak, make yourself stronger.

Respect for opponents comes from dressing up and playing seriously. Some beginners wear shoes, jeans, skirts (non-sports skirts) and other clothes that are not suitable for playing. One is that they are easy to get hurt, and the other is that they don’t respect their opponents’ performance. Now that you know that you are going to play ball today, you should prepare your playing equipment in advance (jerseys, sneakers and rackets).

Ps: These words refer to friends who really want to learn how to play and improve their skills. Friends play for fun, so happiness is the most important thing, and rules and etiquette can be ignored.

2. Whoever gets off the net will pick up the ball.

If you hit the ball in front of the net and don’t cross the net, please take the initiative to pick it up and serve it back to the opponent, especially when the ball falls on our court. Don’t turn your head and walk away when you are closer to the ball after it falls off the net. This is not good.

I know that many novices do it unconsciously, but unconsciously. If you know it, you can change it ~

3. Mainly the above two points, there are still some details that I won’t talk about, such as don’t dominate the court all the time, don’t press the net, don’t play football, don’t walk into the playing field, etc ~

Let me talk about the basic rules of badminton:

First, the service rules

1. Regardless of singles and doubles, you need to serve/receive the ball diagonally (see the diagram below for details). The server and receiver need to be in the specified area. When serving, the server must touch the ground with both feet and cannot step on the line.

2. When serving, the position of the ball is required to be lower than the waist (below the belly button) and wrist of the server, so you can’t throw the ball and kill it directly;

3. The server has only one chance to serve, and the service ends when the ball hits the server’s racket or falls to the ground (although it is not so harsh on novices when playing);

4. In doubles, there is no limit to the position where the server and receiver’s teammates stand. You can stand on the same side or stand on both sides separately.

Second, singles/doubles serve and hitting areas

[singles]

Calculate the side of the service station according to the score we have won: when our score is even (including 0), we will serve in the right half, and when the score is odd, we will serve in the left half; The winner serves as the server in the next round (whoever scores serves).

[doubles]:Serving and hitting area

The rules of doubles can be summarized in three sentences:

1. Serve in the right half when our score is even, and serve in the left half when our score is odd (same as singles);

2. The winning side serves as the server in the next round;

3. When the server (A) scores, the two players exchange positions, and the server (A) continues to serve, and the position remains unchanged in other cases.

Looking at the picture is more intuitive:

Third, scoring, changing sides, touching the net and crossing the net

[Scoring]

1. According to the 21-point system, the regular competition will be decided by two wins in three games;

2. If you win a goal, you will get 1 point. If you score 21 points first, one side will win a game.

3. If it is tied at 20, one side will win with 2 points in a row; Up to 30 points, the first 30 points to win;

4. The next game is served by the winner of the previous game.

[Changing sides]

1. After the first game, the two sides change sides;

2. If the score after the second game is 1: 1, the two sides change sides;

3. When the leader reaches 11 points in the third game, both sides change sides.

【 Touching the net and crossing the net 】

The racket and the body can’t touch the net, and touching the net is a loss of points. The racket can’t hit the ball through the opponent’s net, which counts as losing points.

Finally:

Badminton is a very interesting and great sport, I hope you can fall in love with it ~

The most classic ＂four RPG games＂ in the game hall, but anyone who has played one is a winner in life.

What? There are RPG games in arcade game?

That’s for sure!

It is found in almost every field, such as sparrow, puzzle, question and answer, action and adventure.

It’s just that the attributes of RPG are not so obvious.

In fact, the familiar Three Kingdoms, Dinosaur Fight, Knight of the Round Table and final fight are all action RPG games, but they are very different from the RPG model in our impression, so there is no association in this respect.

However, the arcade version of the quiz game is often interspersed with wonderful plots, becoming a unique RPG game.

CAPCOM and SNK launched two quiz games: Capcom World and king of fighters Quiz.

These two games involve all aspects of the game knowledge, and you must have a certain amount of knowledge to succeed.

The primary characters in the game are all familiar arcade characters. And each character has been redrawn.

Unfortunately, this kind of question-and-answer game is limited to the local area. Players in other places simply don’t understand. Of course, there are different predictions for different countries, which have not been published in China. The only thing we can play is the Republic of China Education Committee.

There have been some games in arcade game that are close to RPG, and the process of these games is often long, even if you can’t understand the description in the article, it will not affect the experience. Even if there are extra options, you only need to play once or twice to get familiar with them.

Arcade game has no archiving function, so it will only take one or two hours to clear customs!

The RPG games that appeared in those years often had a certain relationship with western magic legends, and there were equipment, level and magic settings.

In the era when CAPCOM has ruled the game hall, the appearance of Sword of the Golden Eagle undoubtedly set off a new upsurge.

The plot of the game is very simple. The king uses the dark power to summon the city of the sky to destroy the prince’s country. The Fire Warrior (Golden Eagle) tells him that he can only open the city of the sky with three keys and destroy the dark Lord.

The dark Lord is the dragon that the BOSS finally killed. After being killed, the fire warrior let the prince travel around the world to broaden his knowledge and benefit the people.

Arcade game can’t archive it, but it can renew it by password, and even get the strongest weapon directly.

The game is a relatively rare vertical game in that year. It is played from a overlooking angle, with pet system, magic and upgrade system added. Block is the most important operation. If you are not good at using block, the first three levels will be dead.

There are many feeder lines in the game, depending on whether the player has got this hidden "dragon key".

According to the normal game, it is difficult to reach the full level of 30.

Therefore, there is also a place to provide leveling in the game. There is a hidden fruit stall in the market, which can get unlimited energy for upgrading. But you must pinch the time, or there will be no one before you see the BOSS.

Once you get a super-high level here, your blood volume, attack power and defense will be improved, and the difficulty of the next few levels will be much smaller.

In the game, the plot branch will be selected according to the player’s operation. Although the ending is the same, the experience is completely different.

It can be understood that Dungeons and Dragons is the most perfect game type made by CAPCOM in the game hall period.

Unfortunately, such a fun game is not very popular in China. Xiaobian once saw a game hall put out in a big city, but there were also many people playing. That is, the shelf rate is relatively low, which is difficult to see in counties and towns.

I wonder if you still remember the BUG of choosing a name in those days? It’s the only way to get unlimited props!

In the later period, The Battle of the Three Kingdoms basically borrowed directly from the setting of Dungeons and Dragons, and added local characteristics to become a classic game we are familiar with. Even the BUG of "infinite props" is done almost the same.

Monsters will appear in the western wizarding world, and even those who have never played games can directly name them when they see them.

The biggest highlight of the game is naturally all kinds of props, equipment, magic and skills. A little more experienced in the game, you can play for an hour with one coin.

The trading system adds a lot of color to the game, and even the girl who sells things can interact with you.

Dungeons and Dragons has two works, both of which are relatively long, interspersed with various routes and feeder lines. Even if you don’t know English, it doesn’t matter much. Just play it twice.

The Lightbringer is a rare RPG game in the game hall. There are countless hidden props, hidden rooms and hidden weapons and equipment waiting for you to explore.

The biggest highlight of the game is the character’s career choice and weapon system. Every professional weapon is fixed. Swordsmen can only use swords, warriors can only use wristbands, elves can only use bows and arrows, and wizards use wands.

Weapons have different properties, and ordinary weapons with initial equipment will make a knowing blow under a certain chance.

Who would have thought that the protagonist wizard in the game is the master of the final BOSS? This setting is still relatively rare in the game. It is said that the master can easily hang his apprentice, but this is not the case in the game.

The four protagonists in the game all have reasons to fight, and the attack methods used are very different.

If a person plays this game on the simulator, he will basically give up after playing it once or twice. It has to be in the game hall, and everyone can discuss it together to discover all the secrets.

In the end, the plot of the game naturally made people happy, and the evil god and his puppet were eliminated.

The endings of several protagonists after passing the customs are all beautiful. Only the soldiers are a little overdressed.

The princess offered to marry the soldier and let him inherit the throne. As a result, the soldier said that he would build a kingdom by his own hands.

Many years later, the princess married the prince of another country, and this soldier was the captain of the prince’s guard.

This is the real RPG game in arcade game. No matter how to communicate with others, how to pass the customs, how to talk to NPC to get information and find clues, and how to set weapons stores and props stores and return to the town freely, it is the same as the familiar RPG game types.

The protagonists of the game are: warriors, magicians, monks and ninjas, and the attack methods and gameplay used are completely different. There are also subtle differences in the plot.

The plot of the game is also very simple. The devil kidnapped the princess and led the devil to attack the kingdom, and our warriors came out to stop all this.

How many young and ignorant teenagers were throbbed by this mermaid in those days!

After getting the mermaid scales, you can breathe in the water.

The protagonist has been killed from the worse gate to Penglai East Road without blinking. However, after returning to the castle, it was discovered that it had already been captured. Fortunately, the protagonist’s aura eventually turned the tide.

At one time, we were full of longing and longing for games, and always wanted to buy a game machine when we grew up.

When all the dust settled, we found that we had already lost the best and most carefree happy time.

Things have changed, and youth is gone. When we stare at the dusty game equipment at home, we are always thoughtful.

It seems that there is no spare mind except feeling youth.

Note: Some pictures in this article come from the Internet, such as intrusion and deletion.

Don’t want to be the second flower？ Beauty brands accelerate ＂escape＂ from Li Jiaqi.

China Economic Weekly-Economic Net News (Reporter Hou Juan) "Where is it expensive? It has been this price for so many years, don’t talk nonsense with your eyes open. " Later, Li Jiaqi added: "Sometimes I find my own reasons. After so many years, my salary has not risen. Have you worked hard?" On September 10th, Li Jiaqi, the anchor, had an argument with netizens when he brought goods for the brand of Hua Xizi eyebrow pencil in the live broadcast room.

Soon, the topic "Li Jiaqi brings goods to netizens" and "Li Jiaqi Huaxizi" rushed to Weibo for hot search. Some netizens angered: "You earn the money of ordinary people, and in the end you ridicule the poverty of ordinary people." Some netizens said that this is "why not eat minced meat in the modern version".

On September 11th, although Li Jiaqi apologized for his inappropriate comments on the live broadcast in Weibo, saying that he had made inappropriate and uncomfortable remarks in response to product comments during the live broadcast, and sincerely accepted everyone’s criticism, Li Jiaqi may have encountered the biggest crisis in his career. That night, Li Jiaqi cried and apologized again during the live broadcast. In one day, she lost 1 million yuan.

Hua Xizi has a close relationship with Li Jiaqi. There have been rumors that "Li Jiaqi is a shareholder of Hua Xizi", but both Hua Xizi and Li Jiaqi denied it. The reporter inquired about Tianyancha APP and found that Li Jiaqi himself had no direct equity relationship with Huaxizi Company.

Although there seems to be no "blood relationship", Li Jiaqi’s influence on Hua Xizi is undeniable.

Hua Xizi, who was born in 2017, also put in a large number of KOL and KOC in the early days, but it didn’t promote the sales situation and brand volume qualitatively. Until March 2019, Hua Xizi first walked into the live broadcast room in Li Jiaqi, and the gear of fate began to turn.

According to the live broadcast forecast of Li Jiaqi live broadcast room, from August 12, 2023 to September 11, 2023, Huaxizi products appeared five times, with air honey powder twice in August, Shouwumei chalk in 79 yuan twice in September, and silk honey powder cake with a price of 159 yuan once. Three products were brought in five times.

According to ECdataway data, in January and February, 2020, 40% of the sales of Huaxizi flagship store came from the live broadcast room in Li Jiaqi, among which five products with a total sales of over one million, such as air loose powder, makeup remover wipes and carved lipstick, were frequent visitors to the live broadcast room in Li Jiaqi.

Not only Hua Xizi, but also in the beauty and skin care market, domestic brands have long relied on the head anchor. Take Li Jiaqi as an example. According to the battle report of Tmall double 11 Beauty Shop last year, among the sales of domestic brands Polaiya, Winona and Quady in the first seven days of pre-sale, the product revenue contributed by Li Jiaqi Live Room accounted for 39%, 49% and 52% respectively.

In the variety show "All Girls’ offer", Li Jiaqi showed his superb ability to bargain for the brand. When negotiating a bargain with Perfect Diary, Li Jiaqi persuaded, "For this time, all girls can make domestic products rush to the first place." "On the evening of October 20th, Xiaoxi doesn’t charge link fees" and proposed that "you can just give me this price on October 20th". After his strong "attack", the perfect diary brand finally agreed, "only for one night, plus 10 yuan later."

However, since international brands also used Li Jiaqi to bring goods, domestic products have been under great pressure. For example, in the Double Eleven in 2022, beauty brands must participate in the competition between the live broadcast rooms in Li Jiaqi, so as not to be forgotten. On the opening day of the pre-sale, all the top 10 members of Tmall’s pre-sale list participated in the live broadcast in Li Jiaqi. Among them, domestic brands account for three. In the past, dark horses, perfect diaries, etc., lost Li Jiaqi’s blessing and seemed quiet.

However, some people think that the head anchor has a large weight in the domestic beauty consumption, which makes the competition between brands too concentrated on the battlefield of live broadcast, or even on one person, which is extremely unfavorable to the whole domestic beauty industry and brand development. For the brand, the personal effect of the head anchor is greater than the brand effect, which is essentially the weakening of the brand. More dangerously, it may be destroyed by the anchor.

("China Economic Weekly" reporter Hou Wei | photo)

This time, Hua Xizi’s "high-end" filters were broken all over the floor, and many bloggers posted that the price of eyebrow pencils of well-known brands was lower than that of Hua Xizi.

For example, Shu Uemura’s eyebrow pencil with a net content of 3.5g costs 230 yuan, that is, 67.6 yuan per gram. Dior Eyebrow Pencil with a net content of 1.19 grams is sold in 260 yuan, and the price per gram is 218 yuan. The price of the eyebrow pencil with a net content of 0.25g of Yueshi Fengyin is 90 yuan, that is, 360 yuan per gram.

For domestic brands, the eyebrow pencil with a net content of 0.28g in Perfect Diary is sold in 39 yuan, that is, 139.28 yuan per gram. The eyebrow pencil with UNNY net content of 0.1g is priced at 34.9 yuan, that is, 349 yuan per gram.

The eyebrow pencil of Hua Xizi 69 yuan is 0.07g, and the price per gram is 985.71 yuan, equivalent to 1.5g of gold.

At present, the brand with a higher price than Huaxizi Eyebrow Pencil is Chanel. According to the official flagship store, the price of Chanel Eyebrow Pencil with a net content of 0.27 g is 390 yuan, that is, the price per gram is 1,444 yuan.

From the perspective of pricing, domestic brands are getting rid of the label of "low-end", but there is still a long way to go before pricing can be accepted by consumers.

The so-called domestic high-end cosmetics brand thought it had reached the age of weaning, but finally found that it was still a "young seedling" that needed to rely on online celebrity and anchor. If you don’t want to be the second flower, new domestic beauty products may need to "escape" from Li Jiaqi.

At present, savvy foreign brands no longer rely on Jiaqi, and big names in the circle, such as L ‘Oreal, also clearly want to take "offline" as their main strategy. Fei Borui, president of L ‘Oré al North Asia, said at the "Annual Communication Meeting of Development Strategy in 2023" a few months ago that consumers should be constantly exposed to L ‘Oré al products online and offline, "to create new consumption scenarios and to have interactive dialogues with consumers through offline channels, tourism and retail".

Others, such as Winona, a domestic brand, opened its first retail boutique in Shanghai early.

At present, accelerating the escape from "Li Jiaqi" has become a new topic for the beauty industry in 2023. On-line is extensive cultivation and thin harvest, while off-line is intensive cultivation. Who will succeed in solo flight?

Editor: Lynn Yang

(Copyright belongs to China Economic Weekly magazine, and any media, website or individual may not reprint, extract, link, repost or use it in other ways without authorization. )