分类归档 xiyu

#2022 Vitality Conference #

At the end of the year, looking back, the entertainment circle in 2022 was really wonderful-

Some old people turn red, some new people are born, and at the end of the year, passers-by and others go crazy together, which is also irritating and laughing.

However, catching a horse belongs to catching a horse. If it can really please you, me and others, it must be a serious and funny variety show.

I wonder who you would recommend if you were to nominate an annual variety show.

In order to help you wake up memories, this time we also dug out those funny people with memories from this year’s variety show.

If the following stalk pokes your smile, don’t forget to share a wave of happiness in the comment area.

01, "Happy Start Again"

As the saying goes, true brothers are used to laugh at.

See, the re-employment men’s team of "Happy Start Again" has carried this out to the extreme.

Although several brothers were well-known losers in the entertainment circle before they went to the variety show, they were not soft when they joked about each other’s situation-

You said my song was not popular;

I told you you didn’t even make it to the breakout.

You say I’m a wedding singer, so I’m going to stab you with your divorce stalk.

Seeing my brother laugh until he vomited while playing games, I must be the first to rush to the front.

Of course, comfort doesn’t exist. It’s important to be the first person to laugh.

Who can refuse such a variety show?

What I see is the brotherhood of love and killing each other, and it is also a rare life in the entertainment circle.

02, "Talk Show Conference"

As soon as the Talk Show Conference started this year, the divorce and reunion of Siwen and Cheng Lu made headlines.

The picture of the two couples meeting and shaking hands in business has also become a popular story.

But one thing said, the final winner of this competition has to be a homophonic stalk.

For example, Wang Jianguo had a flash of light and blurted out, "The first six didn’t come, and the first seven (wives) came." .

And the exquisite "silly sadness" and "great sadness and great sadness" of birds and birds.

Many people like this joke about birds and birds, partly because it is the embodiment of the charm of talk shows.

-She talked about the anxiety and negative emotions in most people’s lives and dispelled them in an interesting way.

To some extent, isn’t life like this?

There will always be anxiety and pessimism that can’t escape, but I have to get up and move forward forever.

03. The Great Escape from the Chamber of Secrets

There are many guests who were scared by The Secret Escape, but Peng Yuchang is the only one who can kneel down in succession.

According to incomplete statistics, he was scared to kneel 20 times in one program.

Frightened, when he was recording this program, the whole painting style changed-

Peng Yuchang at ordinary times: She smiles when she sees food, and can cook three bowls of porridge in one breath.

Peng Yuchang who recorded The Secret Escape: I didn’t feel hungry at all.

One bloody book, let Peng Yuchang come to play next season, ok?

04. "Let’s camp together"

After Wang Ge went to sea and rowed with Wang Ge, Let’s Camp Together brought us a new scene of a prince with a different name-

Brother Wang poured sand.

I saw that he closed his eyes and took the sand handed by his teammates in front, and he slammed it on his forehead several times in a row.

Shaer fluttered in the wind, and finally burned the face of innocent William Chan behind him.

He was so angry that he could only laugh helplessly: I want to watch the replay! ! !

But don’t worry, brother.

The phrase "I cook chicken today" that you popped up during the live broadcast of the program has already been included in the list of hilarious hot searches this year.

Today you are funny, tomorrow I will explode, this is the spirit of the variety show!

05, "Heart Signal"

As soon as I saw the official announcement of this year’s "Heartbeat Signal", I was deeply attracted by groups of beautiful guests and ordered this season’s program.

After all, who doesn’t like watching beautiful women fall in love?

Who would have thought that before taking candy, I actually harvested tons of happiness first-

Xue Zheyang, a male guest, threw the trash can filled with bugs outside the railing in an attempt to stretch his body to see if the bugs flew away.

As a result, he didn’t resist, so he did a 360-degree somersault in front of the female guests and fell directly to the ground.

Slowly climb from the ground up, he can only pretend to calmly squeeze out an embarrassing smile:

Yeah, I’m really okay.

In the event of such a social death, I have only one suggestion to offer-

Shall we live on another planet?

06. Annual Comedy Contest

Last year, the "Annual Comedy Contest", which contributed countless exquisite paragraphs to everyone, also returned some time ago.

Sure enough, it didn’t take long for the program to broadcast, which brought fresh out-of-the-box bursts-

"How dare you leave Liu Bo bangs scarred!"

"I, Long Aotian, will swear to protect Liu Bo!"

Who can resist laughing when he sees the story of this young master and housekeeper Long Aotian?

07, "Twist is very happy"

Once upon a time, I thought Allen just played a silly spring in the movie.

It finally dawned on me after watching "Happy Twist", which turned out to be a true character.

Playing games, he is always half a beat slow and can’t figure out the rules.

Finally, when he became a wolf on the show, he blew himself up with a show-off tone in wait for a while.

Even the resurrection lantern that was hard to get was easily given to the opponent.

Chang Yuan’s spit is still telling the truth-

Take Allen’s brain away!

08. "Punch in the food group"

It’s hard to imagine that Yang Di, who has a glib tongue in the above article, met this amazing passer-by of "Punch in the Eating Group" and was defeated.

-Every time Yang Di talks to her, she falls into a speechless situation.

He said that he had bowls and chopsticks, and she would reply, "OK, how many months have you had?"

He asked her if she was married, and she added, "Not today."

When he asked his teammates when they would come back, she suddenly pretended to make a phone call and asked them seriously when they would come back.

Every sentence answers the question, and every sentence is completely unexpected.

Sister, it’s a pity not to record variety shows!

09, "Hey Pai"

Friends who have seen Hi Pai must know that Li Birthday’s program is so effective-

When we get together to play face-to-face games, Li Christmas confidently speaks to the five senses:

"The rest of the mouths are so beautiful. This ugly one must be mine."

I didn’t think that when the answer was slowly opened, three big characters were exposed: Zhu Yilong. ……

Don’t say anything, the lawyer’s letter warned.

10. "Life I yearn for"

In terms of the funniest guest in this year’s "The Life I yearn for", Liu Zhenyun can definitely rank first.

He is proficient in the art of verbal suggestion, and his famous scenes can be summarized in one sentence:

Three sentences made a man cook three courses for me.

"Lettuce like this, cold salad is ok?"

"What is Mr. Huang’s outlook for this cauliflower?"

"There is a dish that seems to be called small fried meat."

Every word doesn’t mention letting people cook this dish, but every sentence implies cooking this dish.

Huang Lei listened to all direct sharp comments:

The teacher is like this, always guiding you to do what he wants to do.

High, really high.

I couldn’t stop laughing after all this. Which variety show do you like best?

Do you have any variety recommendations for hilarious meals? Unhappy people who need to think will do!

Let’s also be a "hand-holding party" ~

1. Sashido of the company next door is in front of the dining hall of our company.

Every day after work, we look at them through the glass, Sashido, their fish and meat, coffee and juice, and all kinds of envy and jealousy.

I have repeatedly reported to my superiors that I want to improve my food.

The leaders attached great importance to it, so a few days later ………………………………………………………………………………………………………………………………………………

2, stomach trouble has been committed again. When I went to the hospital, the doctor asked me about my eating habits, and I said nothing.

My mother usually eats the rest.

My husband eats the rest.

Children eat the rest, and I eat the rest.

The doctor said, buy a dog. I was frightened at once! How? Want me to eat the rest of the dog? The doctor said: I can’t see you, please transfer to another hospital quickly …

3. When I went out to eat with my colleagues and found that a dish was very hard, I shouted: Waiter, you can’t bite the meat, call your boss!

The waiter replied politely, Girl, if you can’t bite this meat, then our boss can’t bite it either. I …

4. In the morning, I asked for a cage of steamed buns, a bowl of porridge and an egg in the steamed bun shop. When I was eating happily, I came over to a couple. The man said, Boss, come, four steamed buns and a bowl of porridge.

The boss replied, no, four buns, at least one cage. The couple replied, we can’t finish eating. Then the boss pointed to me and said, that girl eats a cage of steamed buns and a bowl of porridge by herself, plus an egg. You must finish it … huh? ? ? ……

5. My neighbor, Aunt Zhang, asked me: You are in such a good condition. Why are you almost thirty and still not married?

I replied: when I was a child, I was on the track and field team. I was injured once and left a scar on my foot.

Aunt Zhang is curious: There is a scar on the soles of your feet. What does it have to do with whether you are married or not?

I replied: Yes! What does it matter to you whether I get married or not?

6. Tomb-Sweeping Day called her ex-boyfriend that day and chatted for a long time.

He asked me why I called him suddenly.

I said: I’m in Tomb-Sweeping Day, and I miss you. .

There was no sound all of a sudden. Are you so moved that you can’t speak …

Beijing Center for Disease Control and Prevention WeChat WeChat official account

Nowadays, exercise and fitness has become a healthy and fashionable lifestyle for many people. The data shows that the number of people who regularly participate in physical exercise in China exceeds 400 million, and it is increasing year by year.

Swimming, playing ball, brisk walking, jogging, cycling, etc. are the most popular aerobic exercise and the most common exercise, which can not only strengthen the body, but also burn fat. However, there are occasional reports of injuries caused by exercise. So, how can we do moderate exercise?

Usually, we should take into account the individual’s tolerance.

And physical condition.

From "exercise time", "exercise intensity" and "exercise mode"

Explain moderate exercise from three aspects.

Exercise time

★Each exercise time can start from 10 minutes at first, and then it is better to reach about 1 hour step by step according to the incremental amount of 5 to 10 minutes, 5 days a week, at least 30 minutes a day.

Exercise intensity

Generally divided intoLow strength, medium strength, high strength.

★Low-intensity subjective feeling is relaxed.The breathing frequency and depth fluctuate slightly, so you can communicate in language.

★Moderate intensity subjective feeling is a little tiredBreathing frequency and depth are slightly rapid, which affects language communication.

★High intensity subjective feeling is tired.Breathing deeply and frequently, unable to communicate in language.

Daily exercise isKeep a moderate intensity of exercise every day to sweat a little., can play the role of regulating breathing and enhancing cardiopulmonary function.

method of excercise

aerobic exercise

★Aerobic exercise, as the name implies,This kind of exercise needs oxygen to participate in energy supply, and aerobic metabolism is the main energy supply way.. Generally speaking, aerobic exercise requires the participation of large muscle groups such as trunk and limbs, which can be maintained in a stable state for a long time.

★Aerobic exercise hasImprove cardiopulmonary function, lower blood pressure and blood sugar, improve blood lipid and endocrine system function, and reduce fat accumulation.The role of. Walking fast, running, cycling, skipping rope, swimming, etc. all belong to aerobic exercise.

Resistance movement

★Resistance activities areThe repetitive movement of muscles against resistance is a strong contraction activity of muscles., can’t maintain a stable state, belongs to anaerobic exercise.

★Resistance exercises canMaintain or enhance muscle strength, improve muscle function, and form mechanical stimulation to the skeletal system, which is beneficial to bone health.. Lifting dumbbells, push-ups and elastic belt exercises are all resistance activities.

Other types of physical activity

★By extending, flexing and rotating the body or limbs, you canExercise the flexibility and flexibility of joints.. Stretching, yoga and other exercises can improve joint flexibility.

★Combination activities to improve human balance and coordination, includingDoing exercises and dancing can improve athletic ability and prevent falls..

Whichever exercise mode you choose.

Must follow the principle of painless

Step by step, do what you can, and exercise moderately

Painless principle is king.

★In exercise, as long as there are uncomfortable abnormal feelings, such as holding your breath, chest tightness, chest pain, dizziness, headache, dizziness, etc., it is necessary to reduce the amount of exercise or stop immediately, indicating that it is likely that the amount of exercise is too large.

The gradual principle of training intensity from easy to difficult and time from short to long.

★Don’t do super sports on a whim.

★After exerciseThe body has no adverse reaction, feels slightly tired and recovers quickly.Good mood and appetite, high sleep quality, feeling energetic after waking up, indicating that the intensity and amount of exercise are appropriate.

The principle of warm-up and stretching before and after exercise

★Before exerciseBe sure to warm up first, feel your body warm up, and then slowly follow the action..

Mastering the correct posture is an important prerequisite for scientific exercise.

★Pose correctly.Not easy to get hurtAnd it can better reflect the sports effect.

Chinese culture, or China culture and Huaxia culture, refers to the sum total of various cultural ideas, values, moral norms, artistic forms, literary works and philosophical thoughts handed down from the history of China. It is the spiritual wealth created by the people of China in the long-term historical development process, and it is the spiritual pillar and cultural foundation of the Chinese nation.

Chinese civilization refers to a form of civilization in the history of China, which is a unique civilization system bred, developed and passed down in China. Chinese civilization has a long history and rich cultural heritage, including Chinese characters, traditional Chinese medicine, Taoist thought, Buddhist thought, Buddhist culture, poetry and songs, music and dance, painting and sculpture, etc.

Chinese civilization emphasizes the harmonious coexistence between man and nature, and Chinese culture with a long history pays attention to the construction of morality and social order, which has had a far-reaching impact on the development of world civilization. Generally speaking, Chinese culture and Chinese civilization are interrelated and interdependent. Chinese culture is an important part of Chinese civilization, and Chinese civilization is the carrier and manifestation of Chinese culture.

　　CCTV News:Recently, the epidemic period of respiratory diseases in winter has been superimposed in many places across the country, and the demand for medical and health services for urban and rural residents, especially children, has increased significantly. The National Health and Wellness Commission recently issued a notice, requiring local grassroots medical and health institutions to provide health services for respiratory diseases in winter and spring, and do everything possible to tap resources to carry out pediatric diagnosis and treatment services.

　　The "Notice" requires that grassroots medical and health institutions in all localities should be fully open to children, and should not refuse medical treatment, and timely release the list of grassroots medical and health institutions providing pediatric services in their jurisdictions. In urban community health service centers with large service demand, the pediatric diagnosis and treatment service will be delayed for 1-3 hours on weekdays, or the service hours will be increased on Saturdays and Sundays as appropriate. Township hospitals, community health service centers and community hospitals that meet the recommended standards of service capacity should take the lead in building independent pediatric clinics.

　　All localities should establish cooperation, counterpart support and referral mechanisms between general hospitals and primary medical and health institutions under their jurisdiction, and determine the pediatric docking of a general hospital for community health service centers and township hospitals. Arrange doctors with intermediate or sub-high titles to visit primary medical and health institutions, strengthen the teaching training for primary medical staff, and especially help improve the service capabilities of pediatric emergency first aid, early identification of severe children, and pediatric venipuncture.

　　General hospitals should reserve a certain proportion of outpatient number sources to give priority to primary medical and health institutions. Smooth referral channels, guide mild children to give priority to primary medical and health institutions, and refer them to primary medical and health institutions for follow-up treatment if there is a clear diagnosis and stable treatment in general hospitals. Guide the children to the nearest primary medical and health institutions for follow-up, and the general hospital will arrange special personnel to provide telemedicine or online consultation services.

　　Give full play to the role of family doctors, do a good job in health management services for key populations, and ensure the health needs of "one old and one small". Grassroots medical and health institutions should keep the fever clinic "fully set up and fully open", equip the grassroots medical and health institutions with necessary facilities and equipment such as thermometers and children’s atomizing machines (children’s masks), and equip them with necessary drugs such as antibiotics, antiviral drugs, cough-relieving and expectorant drugs suitable for children.

What? There are RPG games in arcade game?

That’s for sure!

It is found in almost every field, such as sparrow, puzzle, question and answer, action and adventure.

It’s just that the attributes of RPG are not so obvious.

In fact, the familiar Three Kingdoms, Dinosaur Fight, Knight of the Round Table and final fight are all action RPG games, but they are very different from the RPG model in our impression, so there is no association in this respect.

However, the arcade version of the quiz game is often interspersed with wonderful plots, becoming a unique RPG game.

CAPCOM and SNK launched two quiz games: Capcom World and king of fighters Quiz.

These two games involve all aspects of the game knowledge, and you must have a certain amount of knowledge to succeed.

The primary characters in the game are all familiar arcade characters. And each character has been redrawn.

Unfortunately, this kind of question-and-answer game is limited to the local area. Players in other places simply don’t understand. Of course, there are different predictions for different countries, which have not been published in China. The only thing we can play is the Republic of China Education Committee.

There have been some games in arcade game that are close to RPG, and the process of these games is often long, even if you can’t understand the description in the article, it will not affect the experience. Even if there are extra options, you only need to play once or twice to get familiar with them.

Arcade game has no archiving function, so it will only take one or two hours to clear customs!

The RPG games that appeared in those years often had a certain relationship with western magic legends, and there were equipment, level and magic settings.

In the era when CAPCOM has ruled the game hall, the appearance of Sword of the Golden Eagle undoubtedly set off a new upsurge.

The plot of the game is very simple. The king uses the dark power to summon the city of the sky to destroy the prince’s country. The Fire Warrior (Golden Eagle) tells him that he can only open the city of the sky with three keys and destroy the dark Lord.

The dark Lord is the dragon that the BOSS finally killed. After being killed, the fire warrior let the prince travel around the world to broaden his knowledge and benefit the people.

Arcade game can’t archive it, but it can renew it by password, and even get the strongest weapon directly.

The game is a relatively rare vertical game in that year. It is played from a overlooking angle, with pet system, magic and upgrade system added. Block is the most important operation. If you are not good at using block, the first three levels will be dead.

There are many feeder lines in the game, depending on whether the player has got this hidden "dragon key".

According to the normal game, it is difficult to reach the full level of 30.

Therefore, there is also a place to provide leveling in the game. There is a hidden fruit stall in the market, which can get unlimited energy for upgrading. But you must pinch the time, or there will be no one before you see the BOSS.

Once you get a super-high level here, your blood volume, attack power and defense will be improved, and the difficulty of the next few levels will be much smaller.

In the game, the plot branch will be selected according to the player’s operation. Although the ending is the same, the experience is completely different.

It can be understood that Dungeons and Dragons is the most perfect game type made by CAPCOM in the game hall period.

Unfortunately, such a fun game is not very popular in China. Xiaobian once saw a game hall put out in a big city, but there were also many people playing. That is, the shelf rate is relatively low, which is difficult to see in counties and towns.

I wonder if you still remember the BUG of choosing a name in those days? It’s the only way to get unlimited props!

In the later period, The Battle of the Three Kingdoms basically borrowed directly from the setting of Dungeons and Dragons, and added local characteristics to become a classic game we are familiar with. Even the BUG of "infinite props" is done almost the same.

Monsters will appear in the western wizarding world, and even those who have never played games can directly name them when they see them.

The biggest highlight of the game is naturally all kinds of props, equipment, magic and skills. A little more experienced in the game, you can play for an hour with one coin.

The trading system adds a lot of color to the game, and even the girl who sells things can interact with you.

Dungeons and Dragons has two works, both of which are relatively long, interspersed with various routes and feeder lines. Even if you don’t know English, it doesn’t matter much. Just play it twice.

The Lightbringer is a rare RPG game in the game hall. There are countless hidden props, hidden rooms and hidden weapons and equipment waiting for you to explore.

The biggest highlight of the game is the character’s career choice and weapon system. Every professional weapon is fixed. Swordsmen can only use swords, warriors can only use wristbands, elves can only use bows and arrows, and wizards use wands.

Weapons have different properties, and ordinary weapons with initial equipment will make a knowing blow under a certain chance.

Who would have thought that the protagonist wizard in the game is the master of the final BOSS? This setting is still relatively rare in the game. It is said that the master can easily hang his apprentice, but this is not the case in the game.

The four protagonists in the game all have reasons to fight, and the attack methods used are very different.

If a person plays this game on the simulator, he will basically give up after playing it once or twice. It has to be in the game hall, and everyone can discuss it together to discover all the secrets.

In the end, the plot of the game naturally made people happy, and the evil god and his puppet were eliminated.

The endings of several protagonists after passing the customs are all beautiful. Only the soldiers are a little overdressed.

The princess offered to marry the soldier and let him inherit the throne. As a result, the soldier said that he would build a kingdom by his own hands.

Many years later, the princess married the prince of another country, and this soldier was the captain of the prince’s guard.

This is the real RPG game in arcade game. No matter how to communicate with others, how to pass the customs, how to talk to NPC to get information and find clues, and how to set weapons stores and props stores and return to the town freely, it is the same as the familiar RPG game types.

The protagonists of the game are: warriors, magicians, monks and ninjas, and the attack methods and gameplay used are completely different. There are also subtle differences in the plot.

The plot of the game is also very simple. The devil kidnapped the princess and led the devil to attack the kingdom, and our warriors came out to stop all this.

How many young and ignorant teenagers were throbbed by this mermaid in those days!

After getting the mermaid scales, you can breathe in the water.

The protagonist has been killed from the worse gate to Penglai East Road without blinking. However, after returning to the castle, it was discovered that it had already been captured. Fortunately, the protagonist’s aura eventually turned the tide.

At one time, we were full of longing and longing for games, and always wanted to buy a game machine when we grew up.

When all the dust settled, we found that we had already lost the best and most carefree happy time.

Things have changed, and youth is gone. When we stare at the dusty game equipment at home, we are always thoughtful.

It seems that there is no spare mind except feeling youth.

Note: Some pictures in this article come from the Internet, such as intrusion and deletion.

Judging from the new products, especially skin care products, launched by major brands at the beginning of the year, they focus on the efficacy types of "early C and late A", and there is no lack of the trend of clustering online celebrity concepts and ingredients to homogenize the production capacity.

On the one hand, it is difficult to put the new regulations on record; On the one hand, big-name beauty has opened a new racing competition.

According to the incomplete statistics of the reporter of Cosmetics Finance Online, in 2022, more than 30 brands have launched more than 50 new products, expecting to usher in a "good start".

Among these brands that have launched new products, there are not only international brands such as Estee Lauder, Lancome, Saint Laurent, Frestech and Guerlain, but also well-known domestic brands such as Nature Hall, Proya, Marie Daijia, herborist and Yiyi Herbal Medicine, as well as popular new brands such as Ximuyuan, Winona, Runbaiyan, Kuadi and Yiben.

What kind of "masterpieces" will different brands launch to capture the market? From these new products, what beauty products trends can we see and what pain points can we find?

01

The average price is close to 600 yuan per bottle.

The essence is still a gold mine.

Among the more than 30 new skin care products incompletely counted by the reporter of Cosmetic Finance Online, the products of "essence" and "essence" are still the focus of new products promoted by major brands, and 12 brands including Estee Lauder, herborist, la roche-posay and innisfree have launched this type of new products.

From the main efficacy, most of these new essences are mainly whitening and repairing, which is the same as the efficacy advocated by the concept of "early C and late A" that exploded in 2021. That is to say, the main products are VC and VA (including A aldehyde, A alcohol and A fat), which can effectively whiten and resist oxidation, and have the effects of anti-aging and repair.

△

In addition, in these new essences, in addition to the necessary components VC and VA and their derivatives, other components are mostly plant extracts, such as orchids, myrtle, Zhenye cherry seeds, Erigeron, sea lilies, Bai Lianhua, mirabilis jalapa, etc., and more attention is paid to green, moisturizing and moisturizing. Obviously, brands want to enter the consumer market in a green, healthy, efficient and safe way.

In terms of price, the average price of the new essence is 585 yuan/bottle. Among them, the prices of foreign brands such as Estee Lauder, Chanel and Ya Dun are close to 1,000 yuan, which is significantly higher than that of domestic brands, about twice as much.

Some insiders pointed out that nowadays, with the increasing demand of consumers for cosmetics, more efficient, more research and development strength, but also more expensive essence quickly occupied the minds of consumers. "For consumers, the higher the efficacy, the more popular it is; For brands, the higher the price, the more objective the profit, so it is not difficult to understand why cosmetics brands get together to launch elite products. "

02

Star products are upgraded again

"Classic single product" is a strategic consensus.

The continuous upgrading of star items is also a common "innovation" strategy for brands.

Among the new products launched in 2022, Runbaiyan, Estee Lauder, YSL Saint Laurent Beauty Cosmetics, and Book by Book are all upgraded in formula or packaging around star items, so as to meet the needs of consumers and expand the market with newer and more comprehensive values.

On the one hand, in the rapidly changing consumer market, various products emerge one after another, and the life cycle of products is getting shorter and shorter. It is not easy to create an enduring and attractive product. Once the same or similar products appear, the competitiveness of the original products will be greatly weakened. Therefore, we should explore from the aspects of product function, experience and personalization to create a moat of products.

On the other hand, the consumer demand is constantly changing, and products should be adjusted around the consumer demand in time to keep up with the pace of consumers. Even star items should enhance their product value and meet the needs of users so as not to be eliminated by users. In addition, the upgrade of classic items will not only help the brand to consolidate existing consumers, but also enable the brand to touch potential consumers in the promotion of new products and new functions.

03

"Box Set" is popular again.

Behind it is the change of new channels.

In parallel with the strategy of "big single product", the combination of "water, milk and frost" which prevailed in CS channel ten years ago has returned to the stage, but the beneficiaries of this channel have become Tik Tok, Aauto Quicker and major broadcast rooms.

This year, OLAY, Decker, Infusa, Yilian and other brands launched new products in the form of "water+milk" or "water+milk+cream".

Behind this is the change brought by brand layout new channels and catering to the sinking market.

With the rise of live broadcast e-commerce companies such as Tik Tok and Aauto Quicker, cosmetic box sets have ushered in the second spring on these live broadcast platforms. According to several live broadcast data of Tik Tok and Aauto Quicker’s Talent, the number of sets of boxes sold is considerable.

Take Tik Tok as an example, the series of gift boxes of "Afterglow Danhua", "Snow Flower Show", "Oushiman Pearl White Gift Box", "Polaiya" four-piece set of "Tightening Skin and Tightening Muscle" and "Kanshubo" with high uric acid and moisturizing face are all selling well here. The main groups of consumers are also concentrated in the sinking markets of third-and fourth-tier cities and people aged 25-35.

04

The core components of sunscreen remain unchanged.

But the formula pays more attention to caring skin and nourishing skin.

In addition to essence and box, sunscreen is a skin care product that consumers focus on in spring. In this year, Nature Hall, Gaozi, Anjesha, and Deke launched new sunscreen products. Although the core components of the four sunscreens have not changed significantly, they all tend to be skin-friendly and nourishing in formula.

With the gradual enhancement of consumers’ awareness of sun protection and more professional functional demands, in recent years, the development of sun protection products has shown some development keywords such as "skin care", "anti-aging" and "multi-effect". Among them, skin-care sunscreen with both sun protection and skin care functions is gradually favored by consumers.

05

Lipstick comes out quickly.

Silk and water are two selling points.

Even under the influence of the epidemic, many brands said that lipstick sales showed a downward trend, but in 2022, the battle of new cosmetics had to look at "lipstick" first.

Among the 16 new make-up products counted by the reporter of Cosmetics Finance Online (except for the New Year’s limit), "lipstick" is the new keyword, and nearly half of the brands have introduced lipstick, followed by foundation/air cushion/isolation, followed by eyeliner and lipstick.

In the new lipstick, there are many colors and diverse textures, and softness and moisture are two outstanding characteristics respectively.

06

High-end brands continue to create "spire" makeup;

More expensive price, more skin-nourishing ingredients.

When makeup is becoming a common beauty product for a new generation of consumers, it is more like a skin care product for many consumers, which is different from high-frequency cosmetics such as lipstick. A good makeup product for a make-up brand is just like a good essence for a skin care brand. It is a "spire" product that can occupy consumers’ minds, thus driving the joint purchase of other products.

It is worth noting that among the new foundations launched by major brands this time, Lancome foundation cream costs 1050 yuan/bottle, which exceeds the price of most liquid foundations. "One bottle of powder cream, half bottle of essence", this product combines foundation and essence cream, and is suitable for before liquid foundation, which makes makeup tend to skin care and skin care.

07

Cold thinking:

When online celebrity’s concepts and components get together,

Is the new product really "new"?

Judging from the new products launched by major brands at the beginning of the year, especially skin care products, they focus on the efficacy types of "early C and late A", and there is no lack of suspicion that online celebrity’s concepts and ingredients are clustered together and the production capacity is homogenized. Is this new product really "new" for consumers?

In today’s diverse skin care market, there is a need for many types of new products. Only by studying consumer demand and producing more diversified products that meet the real needs of consumers can brands gain more voice in the fierce market competition.

Beauty cosmetics grow in differentiation and gain momentum in evolution: summary and prospect of 2021 annual report and 2022 first quarterly report

In 2021, A-share brand beauty enterprises showed high growth and strong consumption resilience as a whole; In 2022Q1, under the influence of local epidemic, the growth and profitability of various companies intensified and differentiated, and Betani/Huaxi/Polaiya performed significantly better than the industry. Looking forward to the whole year of 2022, it is expected that research and development will enhance the product strength, and large single products will consolidate the moat; Digging deep into the channel stock and actively grasping the increment are the common efforts of the industry. Huaxi Bio, Polaiya, Betani, Kos and Jiaheng Jahwa are mainly recommended.

▍ In 2021, six A-share brand beauty companies:

The operating income all achieved positive growth, with the total operating income of+33.1% year-on-year, and the growth rate of Huaxi biological functional skin care products ranked first, with+146.6%, showing high growth and strong consumption resilience as a whole; The total attributable net profit was+8.8% year-on-year, and Bettini’s growth rate was the highest, at+58.8%; The gross profit rate is 58.7% ~ 79.0%, and the gross profit rate of Zhonghua Xi biological skin care products ranks first; The overall sales expense rate is on the rise, among which the promotion expense accounts for the largest proportion in the expense breakdown, and the promotion expense rates of Huaxi/Polaiya/Betani are 36.3%/36.1%/31.1% respectively; The R&D expense ratio is 1.7% ~ 5.7%, and Huaxi’s R&D expense ratio far exceeds the industry average. The net interest rates of Betaine/Huaxi (overall)/Marumi/Polaiya are 21.5%/15.7%/13.5%/12.0% respectively. 2022Q1: The income, profit growth rate and profitability differentiation of brand companies have increased, and Betani/Huaxi/Polaiya performed significantly better than the industry.

▍ China beauty market: low penetration rate, low concentration, large room for single brand growth, multi-brand and collectivization are still in the initial stage.

According to Euromonitor data, in 2021, the per capita consumption of beauty care in China is about 405 yuan, and that in the United States/South Korea/Japan/Europe is about 1,995/1,630/1,597/1,248 yuan respectively; In 2021, the retail sales of beauty cosmetics and personal care in China will be about 33.3%, while those in Korea/the United States/Japan/Western Europe will be about 49.8%/41.1%/36.8%/35.8% respectively. In 2021, the market sales of L ‘Oré al Group, Estee Lauder Group and Shiseido Group in China were about 69.8 billion yuan, 30.8 billion yuan and 19.9 billion yuan respectively, while the leading enterprises in China generally did not exceed the terminal scale of 10 billion yuan. From the perspective of single brand, in 2021, the retail sales of L ‘Oré al Paris, Lancome and Estee Lauder in China market will be 23.4 billion yuan, 17.8 billion yuan and 15.8 billion yuan respectively, while the multi-brand and collectivization of China’s beauty products are generally still in the initial stage; In the next five years, China beauty brands will go to sea as the general trend; In 2021, the global sales of L ‘Oré al Group and Estee Lauder Group were 349.8 billion yuan and 126.8 billion yuan respectively. The global sales of single brand L ‘Oré al Paris was 92.1 billion yuan, Lancome was 43.4 billion yuan and Estee Lauder was 35.9 billion yuan.

▍ China Beauty Evolution and Trend: R&D enhances product strength, and large single products tamp the moat; Dig deep into the channel stock and actively grasp the increment.

At present, the consumption upgrade has temporarily encountered a phased bottleneck, consumers are more rational in purchasing beauty products, and product strength plays a more important role in purchasing decisions; After several years of accumulation, the product strength of local brands has generally increased. Huaxi Bio and Betani have driven product innovation with raw material innovation in their respective tracks, gradually forming China beauty features and consumer minds; Huaxi follows the path of "science → technology → product → brand", and it is expected to maintain the R&D expenditure rate of about 6% in the future, or create its own "Bose Cause" and "Pitera" of China beauty brand; Bettini strengthens the geographical "franchise value" based on the characteristic plants of Yunnan alpine-it is difficult to imitate, and it is even more impossible to copy. Polaiya’s big single product strategy has entered the harvest period, and Betani Winona, Huaxi Runbaiyan /BM Muscle Activity and other big single products have achieved remarkable results in promoting sales, raising profits and fixing stickiness. In 2021, the proportion of online income is: Proya 85% > Betani 82% > Huaxi Bio * 78% > Marubi 60% > shanghai jahwa 42%. As far as Amoy Department is concerned, the volume of local brands is still far lower than that of international head brands. Digging deep into Amoy Department and grasping emerging channels such as Tik Tok are the common paths for local leaders to continue to increase their share.

▍ Risk factors:

Under the repeated local epidemic, residents’ willingness to buy declined, affecting optional consumption such as beauty; International brands make great efforts to promote sales through multiple channels, eroding the share of local brands; New product sales failed to meet expectations; Traffic, product promotion, etc. erode performance.

▍ Investment strategy.

Looking forward to the whole year of 2022, the local beauty industry chain in China will continue to evolve and move forward: although the growth rate of the industry has slowed down, the growth rate is still in the forefront of all kinds of consumer goods, and there is a broad space for a long time.

Main line 1: Relying on R&D and track product strength, strong operational capability, emerging channels and other factors, the differentiation will be further enhanced, and multi-brand and collectivization will also enter a new stage. Huaxi Bio (functional skin care products maintain high growth and profitability tends to improve), Polaiya (big single product strategy enters the harvest period, and the second brand Caitang grows at a high speed) and Betaine (main brand Winona has high barriers and is a new brand. It is suggested to pay attention to the development of Marubi and Lushang.

Main line 2: With the implementation of the new regulations, the beauty supply chain has greatly improved the industry threshold, and the concentration trend is upward. It is mainly recommended that Kesi shares, the beneficiary of the new regulations at the raw material end, and Jiaheng Jahwa, the beneficiary of the improvement of the competitive pattern.

This article comes from financial circles.

Public Network reporter Mao Daoguang reports from Qingdao

The past weekend has become the most unforgettable day for Qingdao football!

In the 29th round of League A, Qingdao West Coast, which holds the initiative, beat Guangzhou team 2-0, thus locking the Super League seat in advance for next season. At this point, there are two Super League teams for the first time in the history of Qingdao football, and it has become the seventh city in China that will soon have the "Super League Derby" after Shanghai and Guangzhou.

Success is never achieved overnight. In the past ten years, Qingdao professional football has set foot on the top of the mountain and once fell into a trough. Fortunately, Qingdao football has never given up lightly, and with a tenacity, it has regained the road of chasing dreams in difficulties.

One city "double super"! At this moment, Qingdao football has realized the "dream of two heroes" in the top leagues in China, and let the whole country see the profound connotation of "Football City" and let football become the shining business card of this city again!

01

Looking back at Qingdao football in recent years, there are too many moments worth remembering!

Drinking ice for 9 years, blood is hard to cool! After many years of silence, Qingdao Manatee returned to the Super League from China B, and made its home debut 10 years later in Youth Stadium, the first 50,000 professional football stadium newly opened in Shandong this season, beating former enemy Beijing Guoan 3-1, which made countless fans dream back to 10 years ago and rekindled the hope of Qingdao football.

Qingdao West Coast Football Club, formerly known as Qingdao Kangtaiyuan Commercial Concrete Football Team, was established in 2007. In 2019, it was awarded the qualification of Grade B, and officially entered the China Football Professional League in 2020. In April, 2022, Qingdao Youth Island Football Club officially moved into German Football Asia Base. After playing in League A in the 2022 season, the young team hit it off with the West Coast, a city of youth, and set a more ambitious goal: changing its name to the West Coast, fighting for Qingdao and fighting for the West Coast New District.

The home relocation to Qingdao West Coast University Town Stadium marks that Qingdao West Coast New District has the first team to compete in professional football matches. As a new landmark of the West Coast New District, Guzhenkou University Town Stadium can accommodate 20,000 people and is one of the closest stadiums in China. It has been officially unveiled and put into use on May 10th this year. As the home of Qingdao West Coast Team in League A and Qingdao Red Lion Team in League B, it has been frequently unveiled in national competitions.

This autumn, Qingdao Manatee relegated to the Super League two rounds ahead of schedule, Qingdao West Coast overtook the Super League one round ahead of schedule, and Qingdao women’s football team returned to the domestic women’s football professional league, all of which are inseparable from the silent cultivation of Qingdao football for many years. With the end of the "Jinyuan Football" era, the inherent advantages of Qingdao football have gradually emerged, and the achievements of football development and youth training have blossomed everywhere, which has also polished the "golden signboard" of football again.

"The success of the West Coast Club is inseparable from the attention of the municipal party committee and the municipal government and the support from all walks of life. With two super league teams, Qingdao football has reached a new height. I hope that we can make persistent efforts next, and Qingdao Football can continue to contribute to China Football. " Tian Weiguo, director of Qingdao Football Activity Management Center, said this.

02

As a prestigious "Football City", on January 25th, 2022, Qingdao was successfully selected as one of the first nine key cities for football development in China during the 14th Five-Year Plan period. This is the third time that Qingdao has won this honor since 1979 and 1992. In 2023, Qingdao Football has achieved full coverage of football professional clubs at all levels, including Super League, China A, China B, Women A and Five Super League.

The achievement of such excellent results is inseparable from Qingdao’s policy support for football development.

In terms of support for professional sports clubs, Qingdao Sports Bureau issued the Measures for Supporting and Encouraging High-level Professional Sports Clubs in Qingdao according to the spirit of the document "Implementation Opinions on Promoting National Fitness and Sports Consumption to Promote High-quality Development of Sports Industry". The Qingdao Municipal Sports Bureau will set up a sports industry support incentive fund, which will invest 35 million yuan every year to support the high-level professional sports clubs in Qingdao, and reward them according to the results of professional leagues.

In November of the same year, the leading group for the promotion of football reform and development in Qingdao also issued the "Construction Plan of National Key Cities for Football Development in Qingdao during the Tenth Five-Year Plan". The plan clearly sets the goals to be achieved by 2025, focusing on building 1-2 super league teams; Realize the 9-level elite echelon of Super League Club and the 7-level elite echelon of Zhongjia Club; Set up 1-2 professional women’s football clubs … and the goal of focusing on building 1-2 super league teams was first fulfilled this autumn.

Looking at the whole country, there are only a handful of cities that can be called "football cities". Qingdao has enjoyed a good reputation for many years, which is inseparable from its excellent youth training system and good youth football competitions.

For a long time, Qingdao youth football has a profound foundation and outstanding achievements in youth training. The traditional event "Mayor Cup" campus football league has gone through 32 seasons. The league also achieved full coverage from the primary school, junior high school, senior high school and university four-level campus football league system. By the end of 2021, the "Mayor Cup" campus football league had organized 3,694 games, in which 22,553 players from 1,510 teams participated. Qingdao campus football is constantly exploring the deeper field of integration of sports and education. The introduction of a series of security policies and the practice of trying first provide protection for children who like playing football and take care of their studies.

By 2023, 10 Qingdao athletes, including Wang Ziming, Liu Yang, Li Lei, Wei Zhang, Wang Haobin, Li Suda, Liu Chen, Zhang Yiqian, Shuo Yang and Shao Mingzhen, have been selected into national football teams at all levels, and outstanding talents are constantly emerging; Qingdao U9-U14 football team won five championships in six groups in the 2023 Shandong Football Championship, and Qingdao U16 women’s football team became the first team to advance to the top four of the National Student (Youth) Games, with excellent competitive results.

In addition, Dong Lu, a well-known football commentator, also praised Qingdao’s youth training in the recent live broadcast. He said that Qingdao has a large number of football talents and good football development genes. Youth training clubs such as Qingdao West Coast Football Club and Qingdao Zhuifeng Youth Football Club have performed very well on the field, and many high-level athletes and coaches are also impressive.

03

"Fight, Qingdao team!" It is not only a slogan, but also engraved into the football memory of a generation.

Counting the football history of Qingdao, at the beginning of the China Professional League, Qingdao established its own professional team-Qingdao Manatee. The time can be traced back to December 31st, 1993. Qingdao Manatee Football Club was formally established, and it became one of the founding teams of Chinese Football Association Super League together with Shandong Taishan, Beijing Guoan, Tianjin Jinmenhu and Shenzhen Team.

In 2002, Qingdao Yizhong Manatee hired Li Zhangzhu, a famous Korean coach, as the head coach, and the team won the China Football Association Cup, which was the first national championship in the history of Qingdao professional football. Qingdao Huanghai Qinggang Team won the championship in the 2019 season and successfully overtook it. In the 2020 season, Qingdao Manatee Team and Qingdao West Coast Team also staged the "Qingdao Derby" in the second season. In the 2021 season, the Qingdao Manatee team took the lead in rushing to the A, and the West Coast team subsequently succeeded in rushing to the A in the play-offs of the 2021 season. In the 2022 season, the two teams will continue to stage the "Qingdao Derby" in the Chinese team. Last year, the Manatees took the lead in overtaking, and the West Coast team gained a foothold in the Chinese team. By the 2023 season, the West Coast team was successful, while the Manatee team was successful in relegation in the Super League.

At the recently concluded 2023 China Qingdao Fashion Sports Industry Conference, Liu Jianhong attended as a guest, also talked about Qingdao at the scene, and praised the development of Qingdao football. He said, "In 1996, as a reporter of CCTV’s Football Night, I came to Qingdao to interview League A and B, and witnessed the process of the Manatees returning from League A to League A that year." After leaving CCTV, Liu Jianhong came to Qingdao again in 2021. He presided over the expedition ceremony of Qingdao Manatee. The Manatee was successfully upgraded from B in that year, and it was successful at the end of 2022. Today, the Manatee has become a strong force in the Super League again. As a football city, Qingdao and Liu Jianhong have witnessed the ups and downs of Qingdao football for so many years.

In the long history of football development in China, Qingdao football has experienced ups and downs, but it has never been absent.

04

Derby is an unavoidable topic in a region where football is booming. Two teams in the same region staged a "peak showdown", accompanied by tens of thousands of fans shouting like a tsunami, the two sides joined hands in the game to contribute to the offensive and defensive war, and the fierce physical confrontation and the collision of beliefs among fans undoubtedly made it the most eye-catching game at present, which also made the football economy "hot"!

Looking around the world, there are the famous Manchester derby and North London derby in the Premier League, the national derby between Real Madrid and Barcelona in La Liga, the "Milan duo" in Serie A, and the most intense national derby between Boca and Riverbed Argentina.

In China, the derby in the same city is also one of the most concerned games. Compared with the "Jinglu War" and "Jingyue War", the once Guangzhou Derby, Wuhan Derby and Tianjin Derby gradually disappeared from public view with the fading of "Jinyuan Football". Now, the joining of Qingdao Derby not only injects fresh blood into the league, but also appears more precious in timing.

Looking forward to the 2024 season, Qingdao will usher in the "city derby" of the Super League for the first time, Qingdao manatee and Qingdao West Coast will usher in "love and kill each other", and the "football economy" will gradually spread from the north shore of Jiaozhou Bay, which was on fire this year, to the west coast of Jiaozhou Bay. At that time, the two teams will also dedicate a wonderful showdown for Qingdao and even the national fans.

One city "double super"! This is an affirmation of the hard work of Qingdao football for many years, and it has injected a "cardiotonic agent" into the development of Qingdao football. Whether manatees avoid relegation, or the West Coast overtake, or the gradual improvement of the youth training system, to a certain extent, it reflects the long-term vision and unremitting pursuit of Qingdao’s football career development.

Dapeng rises with the wind in one day, soaring to Wan Li. In the future, Qingdao Football will take advantage of the east wind of "building a key city for national football development" to vigorously promote the deepening of football reform, do a good job in training and transporting youth football, comprehensively improve the overall development level of football, and make the reputation of "Football City" a "golden signboard" of Qingdao.