分类归档 xiyu

What? There are RPG games in arcade game?

That’s for sure!

It is found in almost every field, such as sparrow, puzzle, question and answer, action and adventure.

It’s just that the attributes of RPG are not so obvious.

In fact, the familiar Three Kingdoms, Dinosaur Fight, Knight of the Round Table and final fight are all action RPG games, but they are very different from the RPG model in our impression, so there is no association in this respect.

However, the arcade version of the quiz game is often interspersed with wonderful plots, becoming a unique RPG game.

CAPCOM and SNK launched two quiz games: Capcom World and king of fighters Quiz.

These two games involve all aspects of the game knowledge, and you must have a certain amount of knowledge to succeed.

The primary characters in the game are all familiar arcade characters. And each character has been redrawn.

Unfortunately, this kind of question-and-answer game is limited to the local area. Players in other places simply don’t understand. Of course, there are different predictions for different countries, which have not been published in China. The only thing we can play is the Republic of China Education Committee.

There have been some games in arcade game that are close to RPG, and the process of these games is often long, even if you can’t understand the description in the article, it will not affect the experience. Even if there are extra options, you only need to play once or twice to get familiar with them.

Arcade game has no archiving function, so it will only take one or two hours to clear customs!

The RPG games that appeared in those years often had a certain relationship with western magic legends, and there were equipment, level and magic settings.

In the era when CAPCOM has ruled the game hall, the appearance of Sword of the Golden Eagle undoubtedly set off a new upsurge.

The plot of the game is very simple. The king uses the dark power to summon the city of the sky to destroy the prince’s country. The Fire Warrior (Golden Eagle) tells him that he can only open the city of the sky with three keys and destroy the dark Lord.

The dark Lord is the dragon that the BOSS finally killed. After being killed, the fire warrior let the prince travel around the world to broaden his knowledge and benefit the people.

Arcade game can’t archive it, but it can renew it by password, and even get the strongest weapon directly.

The game is a relatively rare vertical game in that year. It is played from a overlooking angle, with pet system, magic and upgrade system added. Block is the most important operation. If you are not good at using block, the first three levels will be dead.

There are many feeder lines in the game, depending on whether the player has got this hidden "dragon key".

According to the normal game, it is difficult to reach the full level of 30.

Therefore, there is also a place to provide leveling in the game. There is a hidden fruit stall in the market, which can get unlimited energy for upgrading. But you must pinch the time, or there will be no one before you see the BOSS.

Once you get a super-high level here, your blood volume, attack power and defense will be improved, and the difficulty of the next few levels will be much smaller.

In the game, the plot branch will be selected according to the player’s operation. Although the ending is the same, the experience is completely different.

It can be understood that Dungeons and Dragons is the most perfect game type made by CAPCOM in the game hall period.

Unfortunately, such a fun game is not very popular in China. Xiaobian once saw a game hall put out in a big city, but there were also many people playing. That is, the shelf rate is relatively low, which is difficult to see in counties and towns.

I wonder if you still remember the BUG of choosing a name in those days? It’s the only way to get unlimited props!

In the later period, The Battle of the Three Kingdoms basically borrowed directly from the setting of Dungeons and Dragons, and added local characteristics to become a classic game we are familiar with. Even the BUG of "infinite props" is done almost the same.

Monsters will appear in the western wizarding world, and even those who have never played games can directly name them when they see them.

The biggest highlight of the game is naturally all kinds of props, equipment, magic and skills. A little more experienced in the game, you can play for an hour with one coin.

The trading system adds a lot of color to the game, and even the girl who sells things can interact with you.

Dungeons and Dragons has two works, both of which are relatively long, interspersed with various routes and feeder lines. Even if you don’t know English, it doesn’t matter much. Just play it twice.

The Lightbringer is a rare RPG game in the game hall. There are countless hidden props, hidden rooms and hidden weapons and equipment waiting for you to explore.

The biggest highlight of the game is the character’s career choice and weapon system. Every professional weapon is fixed. Swordsmen can only use swords, warriors can only use wristbands, elves can only use bows and arrows, and wizards use wands.

Weapons have different properties, and ordinary weapons with initial equipment will make a knowing blow under a certain chance.

Who would have thought that the protagonist wizard in the game is the master of the final BOSS? This setting is still relatively rare in the game. It is said that the master can easily hang his apprentice, but this is not the case in the game.

The four protagonists in the game all have reasons to fight, and the attack methods used are very different.

If a person plays this game on the simulator, he will basically give up after playing it once or twice. It has to be in the game hall, and everyone can discuss it together to discover all the secrets.

In the end, the plot of the game naturally made people happy, and the evil god and his puppet were eliminated.

The endings of several protagonists after passing the customs are all beautiful. Only the soldiers are a little overdressed.

The princess offered to marry the soldier and let him inherit the throne. As a result, the soldier said that he would build a kingdom by his own hands.

Many years later, the princess married the prince of another country, and this soldier was the captain of the prince’s guard.

This is the real RPG game in arcade game. No matter how to communicate with others, how to pass the customs, how to talk to NPC to get information and find clues, and how to set weapons stores and props stores and return to the town freely, it is the same as the familiar RPG game types.

The protagonists of the game are: warriors, magicians, monks and ninjas, and the attack methods and gameplay used are completely different. There are also subtle differences in the plot.

The plot of the game is also very simple. The devil kidnapped the princess and led the devil to attack the kingdom, and our warriors came out to stop all this.

How many young and ignorant teenagers were throbbed by this mermaid in those days!

After getting the mermaid scales, you can breathe in the water.

The protagonist has been killed from the worse gate to Penglai East Road without blinking. However, after returning to the castle, it was discovered that it had already been captured. Fortunately, the protagonist’s aura eventually turned the tide.

At one time, we were full of longing and longing for games, and always wanted to buy a game machine when we grew up.

When all the dust settled, we found that we had already lost the best and most carefree happy time.

Things have changed, and youth is gone. When we stare at the dusty game equipment at home, we are always thoughtful.

It seems that there is no spare mind except feeling youth.

Note: Some pictures in this article come from the Internet, such as intrusion and deletion.

Judging from the new products, especially skin care products, launched by major brands at the beginning of the year, they focus on the efficacy types of "early C and late A", and there is no lack of the trend of clustering online celebrity concepts and ingredients to homogenize the production capacity.

On the one hand, it is difficult to put the new regulations on record; On the one hand, big-name beauty has opened a new racing competition.

According to the incomplete statistics of the reporter of Cosmetics Finance Online, in 2022, more than 30 brands have launched more than 50 new products, expecting to usher in a "good start".

Among these brands that have launched new products, there are not only international brands such as Estee Lauder, Lancome, Saint Laurent, Frestech and Guerlain, but also well-known domestic brands such as Nature Hall, Proya, Marie Daijia, herborist and Yiyi Herbal Medicine, as well as popular new brands such as Ximuyuan, Winona, Runbaiyan, Kuadi and Yiben.

What kind of "masterpieces" will different brands launch to capture the market? From these new products, what beauty products trends can we see and what pain points can we find?

01

The average price is close to 600 yuan per bottle.

The essence is still a gold mine.

Among the more than 30 new skin care products incompletely counted by the reporter of Cosmetic Finance Online, the products of "essence" and "essence" are still the focus of new products promoted by major brands, and 12 brands including Estee Lauder, herborist, la roche-posay and innisfree have launched this type of new products.

From the main efficacy, most of these new essences are mainly whitening and repairing, which is the same as the efficacy advocated by the concept of "early C and late A" that exploded in 2021. That is to say, the main products are VC and VA (including A aldehyde, A alcohol and A fat), which can effectively whiten and resist oxidation, and have the effects of anti-aging and repair.

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In addition, in these new essences, in addition to the necessary components VC and VA and their derivatives, other components are mostly plant extracts, such as orchids, myrtle, Zhenye cherry seeds, Erigeron, sea lilies, Bai Lianhua, mirabilis jalapa, etc., and more attention is paid to green, moisturizing and moisturizing. Obviously, brands want to enter the consumer market in a green, healthy, efficient and safe way.

In terms of price, the average price of the new essence is 585 yuan/bottle. Among them, the prices of foreign brands such as Estee Lauder, Chanel and Ya Dun are close to 1,000 yuan, which is significantly higher than that of domestic brands, about twice as much.

Some insiders pointed out that nowadays, with the increasing demand of consumers for cosmetics, more efficient, more research and development strength, but also more expensive essence quickly occupied the minds of consumers. "For consumers, the higher the efficacy, the more popular it is; For brands, the higher the price, the more objective the profit, so it is not difficult to understand why cosmetics brands get together to launch elite products. "

02

Star products are upgraded again

"Classic single product" is a strategic consensus.

The continuous upgrading of star items is also a common "innovation" strategy for brands.

Among the new products launched in 2022, Runbaiyan, Estee Lauder, YSL Saint Laurent Beauty Cosmetics, and Book by Book are all upgraded in formula or packaging around star items, so as to meet the needs of consumers and expand the market with newer and more comprehensive values.

On the one hand, in the rapidly changing consumer market, various products emerge one after another, and the life cycle of products is getting shorter and shorter. It is not easy to create an enduring and attractive product. Once the same or similar products appear, the competitiveness of the original products will be greatly weakened. Therefore, we should explore from the aspects of product function, experience and personalization to create a moat of products.

On the other hand, the consumer demand is constantly changing, and products should be adjusted around the consumer demand in time to keep up with the pace of consumers. Even star items should enhance their product value and meet the needs of users so as not to be eliminated by users. In addition, the upgrade of classic items will not only help the brand to consolidate existing consumers, but also enable the brand to touch potential consumers in the promotion of new products and new functions.

03

"Box Set" is popular again.

Behind it is the change of new channels.

In parallel with the strategy of "big single product", the combination of "water, milk and frost" which prevailed in CS channel ten years ago has returned to the stage, but the beneficiaries of this channel have become Tik Tok, Aauto Quicker and major broadcast rooms.

This year, OLAY, Decker, Infusa, Yilian and other brands launched new products in the form of "water+milk" or "water+milk+cream".

Behind this is the change brought by brand layout new channels and catering to the sinking market.

With the rise of live broadcast e-commerce companies such as Tik Tok and Aauto Quicker, cosmetic box sets have ushered in the second spring on these live broadcast platforms. According to several live broadcast data of Tik Tok and Aauto Quicker’s Talent, the number of sets of boxes sold is considerable.

Take Tik Tok as an example, the series of gift boxes of "Afterglow Danhua", "Snow Flower Show", "Oushiman Pearl White Gift Box", "Polaiya" four-piece set of "Tightening Skin and Tightening Muscle" and "Kanshubo" with high uric acid and moisturizing face are all selling well here. The main groups of consumers are also concentrated in the sinking markets of third-and fourth-tier cities and people aged 25-35.

04

The core components of sunscreen remain unchanged.

But the formula pays more attention to caring skin and nourishing skin.

In addition to essence and box, sunscreen is a skin care product that consumers focus on in spring. In this year, Nature Hall, Gaozi, Anjesha, and Deke launched new sunscreen products. Although the core components of the four sunscreens have not changed significantly, they all tend to be skin-friendly and nourishing in formula.

With the gradual enhancement of consumers’ awareness of sun protection and more professional functional demands, in recent years, the development of sun protection products has shown some development keywords such as "skin care", "anti-aging" and "multi-effect". Among them, skin-care sunscreen with both sun protection and skin care functions is gradually favored by consumers.

05

Lipstick comes out quickly.

Silk and water are two selling points.

Even under the influence of the epidemic, many brands said that lipstick sales showed a downward trend, but in 2022, the battle of new cosmetics had to look at "lipstick" first.

Among the 16 new make-up products counted by the reporter of Cosmetics Finance Online (except for the New Year’s limit), "lipstick" is the new keyword, and nearly half of the brands have introduced lipstick, followed by foundation/air cushion/isolation, followed by eyeliner and lipstick.

In the new lipstick, there are many colors and diverse textures, and softness and moisture are two outstanding characteristics respectively.

06

High-end brands continue to create "spire" makeup;

More expensive price, more skin-nourishing ingredients.

When makeup is becoming a common beauty product for a new generation of consumers, it is more like a skin care product for many consumers, which is different from high-frequency cosmetics such as lipstick. A good makeup product for a make-up brand is just like a good essence for a skin care brand. It is a "spire" product that can occupy consumers’ minds, thus driving the joint purchase of other products.

It is worth noting that among the new foundations launched by major brands this time, Lancome foundation cream costs 1050 yuan/bottle, which exceeds the price of most liquid foundations. "One bottle of powder cream, half bottle of essence", this product combines foundation and essence cream, and is suitable for before liquid foundation, which makes makeup tend to skin care and skin care.

07

Cold thinking:

When online celebrity’s concepts and components get together,

Is the new product really "new"?

Judging from the new products launched by major brands at the beginning of the year, especially skin care products, they focus on the efficacy types of "early C and late A", and there is no lack of suspicion that online celebrity’s concepts and ingredients are clustered together and the production capacity is homogenized. Is this new product really "new" for consumers?

In today’s diverse skin care market, there is a need for many types of new products. Only by studying consumer demand and producing more diversified products that meet the real needs of consumers can brands gain more voice in the fierce market competition.

Beauty cosmetics grow in differentiation and gain momentum in evolution: summary and prospect of 2021 annual report and 2022 first quarterly report

In 2021, A-share brand beauty enterprises showed high growth and strong consumption resilience as a whole; In 2022Q1, under the influence of local epidemic, the growth and profitability of various companies intensified and differentiated, and Betani/Huaxi/Polaiya performed significantly better than the industry. Looking forward to the whole year of 2022, it is expected that research and development will enhance the product strength, and large single products will consolidate the moat; Digging deep into the channel stock and actively grasping the increment are the common efforts of the industry. Huaxi Bio, Polaiya, Betani, Kos and Jiaheng Jahwa are mainly recommended.

▍ In 2021, six A-share brand beauty companies:

The operating income all achieved positive growth, with the total operating income of+33.1% year-on-year, and the growth rate of Huaxi biological functional skin care products ranked first, with+146.6%, showing high growth and strong consumption resilience as a whole; The total attributable net profit was+8.8% year-on-year, and Bettini’s growth rate was the highest, at+58.8%; The gross profit rate is 58.7% ~ 79.0%, and the gross profit rate of Zhonghua Xi biological skin care products ranks first; The overall sales expense rate is on the rise, among which the promotion expense accounts for the largest proportion in the expense breakdown, and the promotion expense rates of Huaxi/Polaiya/Betani are 36.3%/36.1%/31.1% respectively; The R&D expense ratio is 1.7% ~ 5.7%, and Huaxi’s R&D expense ratio far exceeds the industry average. The net interest rates of Betaine/Huaxi (overall)/Marumi/Polaiya are 21.5%/15.7%/13.5%/12.0% respectively. 2022Q1: The income, profit growth rate and profitability differentiation of brand companies have increased, and Betani/Huaxi/Polaiya performed significantly better than the industry.

▍ China beauty market: low penetration rate, low concentration, large room for single brand growth, multi-brand and collectivization are still in the initial stage.

According to Euromonitor data, in 2021, the per capita consumption of beauty care in China is about 405 yuan, and that in the United States/South Korea/Japan/Europe is about 1,995/1,630/1,597/1,248 yuan respectively; In 2021, the retail sales of beauty cosmetics and personal care in China will be about 33.3%, while those in Korea/the United States/Japan/Western Europe will be about 49.8%/41.1%/36.8%/35.8% respectively. In 2021, the market sales of L ‘Oré al Group, Estee Lauder Group and Shiseido Group in China were about 69.8 billion yuan, 30.8 billion yuan and 19.9 billion yuan respectively, while the leading enterprises in China generally did not exceed the terminal scale of 10 billion yuan. From the perspective of single brand, in 2021, the retail sales of L ‘Oré al Paris, Lancome and Estee Lauder in China market will be 23.4 billion yuan, 17.8 billion yuan and 15.8 billion yuan respectively, while the multi-brand and collectivization of China’s beauty products are generally still in the initial stage; In the next five years, China beauty brands will go to sea as the general trend; In 2021, the global sales of L ‘Oré al Group and Estee Lauder Group were 349.8 billion yuan and 126.8 billion yuan respectively. The global sales of single brand L ‘Oré al Paris was 92.1 billion yuan, Lancome was 43.4 billion yuan and Estee Lauder was 35.9 billion yuan.

▍ China Beauty Evolution and Trend: R&D enhances product strength, and large single products tamp the moat; Dig deep into the channel stock and actively grasp the increment.

At present, the consumption upgrade has temporarily encountered a phased bottleneck, consumers are more rational in purchasing beauty products, and product strength plays a more important role in purchasing decisions; After several years of accumulation, the product strength of local brands has generally increased. Huaxi Bio and Betani have driven product innovation with raw material innovation in their respective tracks, gradually forming China beauty features and consumer minds; Huaxi follows the path of "science → technology → product → brand", and it is expected to maintain the R&D expenditure rate of about 6% in the future, or create its own "Bose Cause" and "Pitera" of China beauty brand; Bettini strengthens the geographical "franchise value" based on the characteristic plants of Yunnan alpine-it is difficult to imitate, and it is even more impossible to copy. Polaiya’s big single product strategy has entered the harvest period, and Betani Winona, Huaxi Runbaiyan /BM Muscle Activity and other big single products have achieved remarkable results in promoting sales, raising profits and fixing stickiness. In 2021, the proportion of online income is: Proya 85% > Betani 82% > Huaxi Bio * 78% > Marubi 60% > shanghai jahwa 42%. As far as Amoy Department is concerned, the volume of local brands is still far lower than that of international head brands. Digging deep into Amoy Department and grasping emerging channels such as Tik Tok are the common paths for local leaders to continue to increase their share.

▍ Risk factors:

Under the repeated local epidemic, residents’ willingness to buy declined, affecting optional consumption such as beauty; International brands make great efforts to promote sales through multiple channels, eroding the share of local brands; New product sales failed to meet expectations; Traffic, product promotion, etc. erode performance.

▍ Investment strategy.

Looking forward to the whole year of 2022, the local beauty industry chain in China will continue to evolve and move forward: although the growth rate of the industry has slowed down, the growth rate is still in the forefront of all kinds of consumer goods, and there is a broad space for a long time.

Main line 1: Relying on R&D and track product strength, strong operational capability, emerging channels and other factors, the differentiation will be further enhanced, and multi-brand and collectivization will also enter a new stage. Huaxi Bio (functional skin care products maintain high growth and profitability tends to improve), Polaiya (big single product strategy enters the harvest period, and the second brand Caitang grows at a high speed) and Betaine (main brand Winona has high barriers and is a new brand. It is suggested to pay attention to the development of Marubi and Lushang.

Main line 2: With the implementation of the new regulations, the beauty supply chain has greatly improved the industry threshold, and the concentration trend is upward. It is mainly recommended that Kesi shares, the beneficiary of the new regulations at the raw material end, and Jiaheng Jahwa, the beneficiary of the improvement of the competitive pattern.

This article comes from financial circles.

Public Network reporter Mao Daoguang reports from Qingdao

The past weekend has become the most unforgettable day for Qingdao football!

In the 29th round of League A, Qingdao West Coast, which holds the initiative, beat Guangzhou team 2-0, thus locking the Super League seat in advance for next season. At this point, there are two Super League teams for the first time in the history of Qingdao football, and it has become the seventh city in China that will soon have the "Super League Derby" after Shanghai and Guangzhou.

Success is never achieved overnight. In the past ten years, Qingdao professional football has set foot on the top of the mountain and once fell into a trough. Fortunately, Qingdao football has never given up lightly, and with a tenacity, it has regained the road of chasing dreams in difficulties.

One city "double super"! At this moment, Qingdao football has realized the "dream of two heroes" in the top leagues in China, and let the whole country see the profound connotation of "Football City" and let football become the shining business card of this city again!

01

Looking back at Qingdao football in recent years, there are too many moments worth remembering!

Drinking ice for 9 years, blood is hard to cool! After many years of silence, Qingdao Manatee returned to the Super League from China B, and made its home debut 10 years later in Youth Stadium, the first 50,000 professional football stadium newly opened in Shandong this season, beating former enemy Beijing Guoan 3-1, which made countless fans dream back to 10 years ago and rekindled the hope of Qingdao football.

Qingdao West Coast Football Club, formerly known as Qingdao Kangtaiyuan Commercial Concrete Football Team, was established in 2007. In 2019, it was awarded the qualification of Grade B, and officially entered the China Football Professional League in 2020. In April, 2022, Qingdao Youth Island Football Club officially moved into German Football Asia Base. After playing in League A in the 2022 season, the young team hit it off with the West Coast, a city of youth, and set a more ambitious goal: changing its name to the West Coast, fighting for Qingdao and fighting for the West Coast New District.

The home relocation to Qingdao West Coast University Town Stadium marks that Qingdao West Coast New District has the first team to compete in professional football matches. As a new landmark of the West Coast New District, Guzhenkou University Town Stadium can accommodate 20,000 people and is one of the closest stadiums in China. It has been officially unveiled and put into use on May 10th this year. As the home of Qingdao West Coast Team in League A and Qingdao Red Lion Team in League B, it has been frequently unveiled in national competitions.

This autumn, Qingdao Manatee relegated to the Super League two rounds ahead of schedule, Qingdao West Coast overtook the Super League one round ahead of schedule, and Qingdao women’s football team returned to the domestic women’s football professional league, all of which are inseparable from the silent cultivation of Qingdao football for many years. With the end of the "Jinyuan Football" era, the inherent advantages of Qingdao football have gradually emerged, and the achievements of football development and youth training have blossomed everywhere, which has also polished the "golden signboard" of football again.

"The success of the West Coast Club is inseparable from the attention of the municipal party committee and the municipal government and the support from all walks of life. With two super league teams, Qingdao football has reached a new height. I hope that we can make persistent efforts next, and Qingdao Football can continue to contribute to China Football. " Tian Weiguo, director of Qingdao Football Activity Management Center, said this.

02

As a prestigious "Football City", on January 25th, 2022, Qingdao was successfully selected as one of the first nine key cities for football development in China during the 14th Five-Year Plan period. This is the third time that Qingdao has won this honor since 1979 and 1992. In 2023, Qingdao Football has achieved full coverage of football professional clubs at all levels, including Super League, China A, China B, Women A and Five Super League.

The achievement of such excellent results is inseparable from Qingdao’s policy support for football development.

In terms of support for professional sports clubs, Qingdao Sports Bureau issued the Measures for Supporting and Encouraging High-level Professional Sports Clubs in Qingdao according to the spirit of the document "Implementation Opinions on Promoting National Fitness and Sports Consumption to Promote High-quality Development of Sports Industry". The Qingdao Municipal Sports Bureau will set up a sports industry support incentive fund, which will invest 35 million yuan every year to support the high-level professional sports clubs in Qingdao, and reward them according to the results of professional leagues.

In November of the same year, the leading group for the promotion of football reform and development in Qingdao also issued the "Construction Plan of National Key Cities for Football Development in Qingdao during the Tenth Five-Year Plan". The plan clearly sets the goals to be achieved by 2025, focusing on building 1-2 super league teams; Realize the 9-level elite echelon of Super League Club and the 7-level elite echelon of Zhongjia Club; Set up 1-2 professional women’s football clubs … and the goal of focusing on building 1-2 super league teams was first fulfilled this autumn.

Looking at the whole country, there are only a handful of cities that can be called "football cities". Qingdao has enjoyed a good reputation for many years, which is inseparable from its excellent youth training system and good youth football competitions.

For a long time, Qingdao youth football has a profound foundation and outstanding achievements in youth training. The traditional event "Mayor Cup" campus football league has gone through 32 seasons. The league also achieved full coverage from the primary school, junior high school, senior high school and university four-level campus football league system. By the end of 2021, the "Mayor Cup" campus football league had organized 3,694 games, in which 22,553 players from 1,510 teams participated. Qingdao campus football is constantly exploring the deeper field of integration of sports and education. The introduction of a series of security policies and the practice of trying first provide protection for children who like playing football and take care of their studies.

By 2023, 10 Qingdao athletes, including Wang Ziming, Liu Yang, Li Lei, Wei Zhang, Wang Haobin, Li Suda, Liu Chen, Zhang Yiqian, Shuo Yang and Shao Mingzhen, have been selected into national football teams at all levels, and outstanding talents are constantly emerging; Qingdao U9-U14 football team won five championships in six groups in the 2023 Shandong Football Championship, and Qingdao U16 women’s football team became the first team to advance to the top four of the National Student (Youth) Games, with excellent competitive results.

In addition, Dong Lu, a well-known football commentator, also praised Qingdao’s youth training in the recent live broadcast. He said that Qingdao has a large number of football talents and good football development genes. Youth training clubs such as Qingdao West Coast Football Club and Qingdao Zhuifeng Youth Football Club have performed very well on the field, and many high-level athletes and coaches are also impressive.

03

"Fight, Qingdao team!" It is not only a slogan, but also engraved into the football memory of a generation.

Counting the football history of Qingdao, at the beginning of the China Professional League, Qingdao established its own professional team-Qingdao Manatee. The time can be traced back to December 31st, 1993. Qingdao Manatee Football Club was formally established, and it became one of the founding teams of Chinese Football Association Super League together with Shandong Taishan, Beijing Guoan, Tianjin Jinmenhu and Shenzhen Team.

In 2002, Qingdao Yizhong Manatee hired Li Zhangzhu, a famous Korean coach, as the head coach, and the team won the China Football Association Cup, which was the first national championship in the history of Qingdao professional football. Qingdao Huanghai Qinggang Team won the championship in the 2019 season and successfully overtook it. In the 2020 season, Qingdao Manatee Team and Qingdao West Coast Team also staged the "Qingdao Derby" in the second season. In the 2021 season, the Qingdao Manatee team took the lead in rushing to the A, and the West Coast team subsequently succeeded in rushing to the A in the play-offs of the 2021 season. In the 2022 season, the two teams will continue to stage the "Qingdao Derby" in the Chinese team. Last year, the Manatees took the lead in overtaking, and the West Coast team gained a foothold in the Chinese team. By the 2023 season, the West Coast team was successful, while the Manatee team was successful in relegation in the Super League.

At the recently concluded 2023 China Qingdao Fashion Sports Industry Conference, Liu Jianhong attended as a guest, also talked about Qingdao at the scene, and praised the development of Qingdao football. He said, "In 1996, as a reporter of CCTV’s Football Night, I came to Qingdao to interview League A and B, and witnessed the process of the Manatees returning from League A to League A that year." After leaving CCTV, Liu Jianhong came to Qingdao again in 2021. He presided over the expedition ceremony of Qingdao Manatee. The Manatee was successfully upgraded from B in that year, and it was successful at the end of 2022. Today, the Manatee has become a strong force in the Super League again. As a football city, Qingdao and Liu Jianhong have witnessed the ups and downs of Qingdao football for so many years.

In the long history of football development in China, Qingdao football has experienced ups and downs, but it has never been absent.

04

Derby is an unavoidable topic in a region where football is booming. Two teams in the same region staged a "peak showdown", accompanied by tens of thousands of fans shouting like a tsunami, the two sides joined hands in the game to contribute to the offensive and defensive war, and the fierce physical confrontation and the collision of beliefs among fans undoubtedly made it the most eye-catching game at present, which also made the football economy "hot"!

Looking around the world, there are the famous Manchester derby and North London derby in the Premier League, the national derby between Real Madrid and Barcelona in La Liga, the "Milan duo" in Serie A, and the most intense national derby between Boca and Riverbed Argentina.

In China, the derby in the same city is also one of the most concerned games. Compared with the "Jinglu War" and "Jingyue War", the once Guangzhou Derby, Wuhan Derby and Tianjin Derby gradually disappeared from public view with the fading of "Jinyuan Football". Now, the joining of Qingdao Derby not only injects fresh blood into the league, but also appears more precious in timing.

Looking forward to the 2024 season, Qingdao will usher in the "city derby" of the Super League for the first time, Qingdao manatee and Qingdao West Coast will usher in "love and kill each other", and the "football economy" will gradually spread from the north shore of Jiaozhou Bay, which was on fire this year, to the west coast of Jiaozhou Bay. At that time, the two teams will also dedicate a wonderful showdown for Qingdao and even the national fans.

One city "double super"! This is an affirmation of the hard work of Qingdao football for many years, and it has injected a "cardiotonic agent" into the development of Qingdao football. Whether manatees avoid relegation, or the West Coast overtake, or the gradual improvement of the youth training system, to a certain extent, it reflects the long-term vision and unremitting pursuit of Qingdao’s football career development.

Dapeng rises with the wind in one day, soaring to Wan Li. In the future, Qingdao Football will take advantage of the east wind of "building a key city for national football development" to vigorously promote the deepening of football reform, do a good job in training and transporting youth football, comprehensively improve the overall development level of football, and make the reputation of "Football City" a "golden signboard" of Qingdao.

Chatelet Opera House, Golden Globe Festival. When Beckham handed the Golden Globe Award to Messi, the audience stood up and gave applause!

This is a tribute to the ball king. During the performance inspection period of the 2023 Golden Globe Awards (from August 1, 2022 to July 31, 2023), Messi contributed 42 goals and 26 assists, as well as the World Cup champion, World Cup MVP and Ligue 1 champion trophy. The 8 th Golden Globe Award is in hand, and Messi leads alone in the century-old football.

Messi smiles and accepts the award, and we will think of Cristiano Ronaldo, one of the peerless double arrogance.

38-year-old Cristiano Ronaldo, will he feel "injured"? Cristiano Ronaldo is really a little injured-Cristiano Ronaldo, who played successfully in Riyadh, suffered a slight bruise on his ankle, which did not affect his play. The Golden Globe Award is 5-8 behind Messi, and Cristiano Ronaldo, who is competitive, is hard to quiet inside.

Sports media all over the world gave the front page headline of the cover to Messi, who was holding the Golden Globe Award, and the praise was overwhelming. At this time, Riyadh, Saudi Arabia is already late at night, and Cristiano Ronaldo may have fallen asleep, preparing for the quarter-final of Saudi Arabia’s "Guardian Cup of Two Holy Temples" on the second day, or the quarter-final of Saudi Arabia’s King’s Cup, without much attention.

At this moment, we can feel the fact more: the dispute between the peerless and arrogant has ended.

On December 10, 2022, Portugal was eliminated in the quarter-finals, and Cristiano Ronaldo said goodbye with tears; On December 18, 2022, Messi won the sacred World Cup under the crowd, and the global media all exclaimed that "the new ball king was born". In just 8 days, the peerless double pride has embarked on a different track, and its historical position has been frozen.

In the twilight of his football career, Messi made a great leap to lift the World Cup and achieve the greatest goal. C Ronaldo left regrets and explained disappointment and unwillingness with tears. On the night of the Golden Globe, Messi was crowned with the Golden Globe Award for the eighth time-this is the continuation of Messi’s joy and Cristiano Ronaldo’s sadness in the World Cup, which really ended the dispute between the two arrogance.

The era of double arrogance PK has ended, and the era of Messi and Ronaldo has also ended.Messi in Miami and Cristiano Ronaldo in Riyadh are veterans running in the afterglow of sunset, and the direction of sunset is the time to hang up your boots. This day will come eventually, and watch and cherish it.

The future belongs to Bellingham and Harland. Premier League, Champions League, La Liga, this is the sun-like stage, the center of world football. The dispute between Messi and Cristiano Ronaldo is no longer the mainstream-although the two veterans can still contribute to the monopoly level of heat and topic, the gods also have the end of the day, and next year’s Golden Globe Award is likely to completely turn over the page of double arrogance.

There are so many heroes in Marvel Comics, but wonder woman is definitely one of them! She is not only a superhero, but also a powerful and elegant female warrior. But wonder woman’s image is not completely positive. In fact, she has been hiding a small piece of dark side. Want to know what’s going on? Discuss it with me!

Wonder woman has struggled for hundreds of years to protect truth and justice. She feels that as a hero, she has the responsibility to destroy those bad guys who threaten innocent lives. Therefore, she is not afraid to "send away" those villains by herself, even if it is against the law, it doesn’t matter!

Although wonder woman respects the rule of law, she will deal with criminals who are too powerful in her own way. For example, she once cut off the head of Demos, the son of Ares, with a headdress, and even twisted Max Lord’s neck controlled by superman’s mind, and even killed Tritton, the son of Poseidon, and so on.

Wonder woman is not the kind of spotless superhero. She is a warrior with a dark side! But she knows how to control this dark side and release it a little when necessary.

As for why wonder woman is not afraid to kill the enemy so bloody and violent? This problem is a bit complicated! Some people think that she is a noble hero and will only resort to deadly means in extreme situations, such as when the enemy threatens the life of the whole world or innocent people. But if so, what about her being abandoned by Superman and Batman after killing Max Lord?

Others think that wonder woman is a violent maniac, lacking respect and sympathy for life, and everything is subject to his own will and judgment. After killing Tritton, didn’t she also provoke Poseidon and Neptune, causing a sea war?

The dark side of wonder woman has a far-reaching influence in both the comic book industry and the film and television industry! In comics, wonder woman is a complicated and hierarchical character, which shows the strength and charm of female superheroes and the light and darkness of human nature. Her dark side has also created more stories and conflicts for comics, and readers have different views on her behavior and motives.

Wow, the role of wonder woman is really super popular! It’s also controversial, right? Different directors and actors have different interpretations of her. Think about it. In that Wonder Woman movie in 2017, the role played by Gal Gadot made people feel extremely righteous and innocent. I remember that it was in World War I, when she fought Ares, the god of war, but she chose to forgive him instead of killing him.

Then, in Justice League in 2021, wonder woman, directed by Zack Snyder, was a powerful and ruthless warrior. Remember the scene where she fought Stephen Wolf? That really cut off the bad guy’s head without hesitation.

When it comes to the dark side of wonder woman, it has really sparked a lot of discussion. Some critics feel that this dark side is actually one of her great advantages as a hero. Wonder woman can make difficult but correct decisions when necessary, showing the courage and strength of female superheroes. As cartoonist George Perez said, "wonder woman is a soldier, and she will not feel guilty or regret for killing her enemies. She knows what she is doing and why. "

However, some critics believe that this dark side is precisely her defect. They feel that she lacks respect and sympathy for life, and does not show the gentleness and kindness of female superheroes. Roger Ebert, a famous film critic, once commented: "wonder woman is a cruel and cold-blooded killer. She has no morality or conscience. She is a violent person who uses strength to solve problems. "

Gee, the role of wonder woman is full of possibilities! She does have a dark side, but it makes her more thought-provoking. No matter how you look at it, you can’t deny her great contribution in the comic and film circles. Wonder woman is not only a superhero, but also a super symbol!

So here comes the question. What do you think of the dark side of wonder woman? Should she kill the enemy? Or, do you think she is a good hero or a bad hero? You are very welcome to leave your opinions in the comments section!

Live broadcast: On September 18th, basketball commentator Su Qunfa sent a message, looking forward to the performance of China men’s basketball team in the upcoming Asian Games in Hangzhou.

The original text is as follows:

The Asian Games is coming again. I don’t know whether China will play well or not this time.

Of course, the teams in your own country should wish them well. However, I don’t know whether it is good or bad for China basketball to play well in the Asian Games.

I have always said that the Asian Games is another systematic competition, but not everyone can understand it. For example, China’s men’s basketball team played badly in the World Cup, and many people turned to them for revenge in the Asian Games. In fact, no matter how well the Asian Games is played, we can’t be ashamed of it, because if the World Cup is not played well, the Olympic Games will not be able to go. What is lost here can’t be found there. There is an idiom that says so.

To understand the special nature of the Asian Games, we can compare the National Games with the League Games. At present, the vast majority of local sports bureaus no longer care about the league, but lead the preparations for the National Games. Every four years, they spend a lot of money, including "foreign aid". After the National Games, the league is the club’s business. What youth training and reserve echelon have nothing to do with the Sports Bureau.

In the Asian Games, basketball is a chess piece in a big game, and the main task is to raise the national flag and play the national anthem. Other events, especially individual events, the Asian Games also undertakes the function of selecting superior players for the Olympic Games, but basketball is not. Basketball is to raise the national flag and play the national anthem, especially now that the Olympic Games can’t go.

Therefore, if the Asian Games is not played well, the consequences will be very serious.

In the past, the Asian Games were not well played, and there was still a chance to make amends, because the Asian Championships followed, and the Asian Championships won the championship before going to the Olympic Games.For example, in the Asian Games in South Korea in 2014, Gong Luming led the team and only won the fifth place, which caused a nationwide outcry. However, what is worse than this is the Asian Championships the year before, and only one year before the next Asian Championships, so Xin Lancheng gave the palace guidance time. A year later, in Changsha, the five-star red flag fluttered in the wind.

Qi zhou and Guo Ailun played an outstanding role in that Asian Championship, and the China men’s basketball team won the qualification for the Rio Olympic Games. But no one cares about the performance of China men’s basketball team in the Olympic Games.

At that time, the Asian Games, the Asian Championships and the Olympic Games were intertwined, which could be understood as a systematic competition. Although the events were different, there was a causal relationship between them. If you don’t play well, you can still have time. If you play well, it will cover up many problems.

For example, after China’s men’s basketball team was defeated by Tianjin in the Asian Championship in 2009, Deng Huade took office. The first battle was the Guangzhou Asian Games in 2010, which was remembered because of the singing of old boys and Wang Zhizhi’s 12 gold medals hanging around his neck. As a result, the Asian Championship in 2011 almost lost to Jordan and only won 1 point. Winning the Asian Championship and getting tickets to the Olympic Games, even if the task is completed, no one cares about the performance of the China team at the London Olympics.

The Asian Games often gives people a lot of illusions, either making you feel that the men’s basketball team sucks or that it has revived. According to the past rhythm, Asian Championships, Asian Games, Asian Championships, Olympic Games, and Asian Championships, Asian Games, Asian Championships, Olympic Games have started again … In the cycle of year after year, the Asian Games is a special existence. It is the fig leaf of the Asian Championships that was least valued last year, and it is also an inspection for the Asian Championships that was most valued next year.

The problems exposed in the Asian Championship are likely to be covered up because of the good performance of the Asian Games. The green and yellow exposed in 2010 did not meet, and the Asian Championships broke out completely in 2013. In 2018, the Asian Games swept four basketball gold medals, and optimism planted seeds for the tragedy of the 2019 World Championships.

The repeated alternation of disappointment, hope, comedy and tragedy is similar to the three-body world.

There are three suns in the sky, either coming together or not coming at all, or dying of heat or freezing to death. This is called chaotic times. When there is only one sun, the weather is good and the spring blossoms. This is called the eternal era. The chaotic era is coming, the three-person body is dehydrated, the constant era is coming, and the three-person body is soaking in water.

The problem is that the chaotic era and the constant era are irregular, and sometimes dehydration is called just after soaking in water, because the arrival of the constant era is just an illusion. The trio was tortured by hope and disappointment, and kept dehydrating, soaking and dehydrating.

We always say that when disappointment comes to an end, there is hope. If winter comes, can spring be far behind? That’s because there is only one sun in the sky.

Three-body people only have endless torture and pain, and civilization moves forward bit by bit in repeated destruction and reconstruction. They know that they can’t get rid of the cycle of hope and disappointment, and they keep soaking and dehydrating because they can’t get rid of those three suns. So they want to escape and run to the place where there is only one sun.

If the Asian Games is well played, will it become our yearning and belief for the eternal era? Will the short-term pleasure brought by soaking in water make us forget the long-term suffering brought by dehydration?

Different from the past, the next chaotic era will last for at least four years, because the Asian Championships that decided the qualification of the Olympic Games are gone, and the Asian Games can be a fig leaf for the fiasco of the World Cup, but it cannot be a guiding light for the next eternal era.

I wish the China men’s basketball team win the championship in the Asian Games, but if China basketball wants to have its own real eternal era, it must stay away from its three suns.

At this moment, my mood is similar to that of the three-person body.

On August 4th, Beijing time, the men’s basketball team in China suffered a huge crisis. The reason why the big devil qi zhou and his team failed to make deals again and again has now been revealed. In order to save qi zhou, Yao Ming may need to revise the CBA rules.

Today, according to the authoritative media "Live Broadcasting", an interview with a major insider of CBA broke the news. Why did qi zhou’s next home suddenly stagnate? Why can’t he go to other teams, and why do Shanghai and Beijing keep withdrawing from the negotiations? The reason is very simple. In fact, Xinjiang and qi zhou have reached an agreement. The previous two schemes, even three aspects, have been compromised and agreed, but it is an iron rule of CBA to get stuck in front of them.

Two schemes were all exposed. One was for Xinjiang, Shanghai and qi zhou. Shanghai paid 70 million yuan in cash, half for Xinjiang and half for sui ran, qi zhou, and then Yuan Tangwen was exchanged for qi zhou. However, this scheme ran aground on the grounds that there can be no direct money exchange between the club and the players, except that the club pays the players, and the rest of you can’t have this kind of money exchange. CBA is not allowed to have any signing fees for these private communication.

In addition, a set of plans has also been exposed. It is the negotiation between Beijing and Xinjiang. Beijing has given more money, 80 million plus Fan Ziming. 80 million is still half-sided, Xinjiang has taken 40 million, and the qi zhou team has also taken 40 million. However, the problem also lies in the iron law of CBA, which does not allow you to pay the signing fee privately. It was also very reasonable when Yao Ming formulated this rule before, because only by doing so can the rich clubs be prevented from poaching people privately and destroying the market rules.

Otherwise, it’s hard to get a salary limit system, and the salary is 6 million, and then the rich club casually gives a player an 8-digit or even 9-digit signing fee. Then who will want to stay in the team with only 6 million? They have all been taken away. Only in this way can we ensure the more effective implementation of the salary limit system.

So in this context, the two schemes fell through. It turned out that qi zhou and his team wanted this half of the transfer fee, which put all the transactions on hold. Now the Yao Ming Basketball Association can only modify the rules. The previous rules were issued to avoid the problems of signing fees and contracts between yin and yang, so that the salary cap and the maximum salary system can be effective. Therefore, the money he wants from qi zhou is not in compliance. Now, the rules are changed and qi zhou is given a chance to do something special. Then I am afraid both sides can talk.

Qi zhou obviously, according to the news, what it wants is 35-40 million yuan, not a penny less, so only two clubs, Shanghai and Beijing, are willing to pay, which is contrary to the rules, which is even worse. Only Yao Ming made a special case for Zhou Qi, then the farce between him and Xinjiang and the next negotiation can be ended. Qi zhou wants the signing fee, so I’m afraid he can only be freed directly, so what they are waiting for now is to see if anyone can break the rules.

Or a higher level, let the court judge his freedom, that’s ok, but now this kind of thing is stuck in the most important link. If Yao Ming wants the China men’s basketball team to play its strongest role this summer, it must solve the problem of qi zhou. You have to let qi zhou play for the national team without worries, so that you can get good results. If you want to solve this problem, you can only change the rules, depending on whether Yao Ming will make an exception for qi zhou again and let CBA give him the green light to change the rules. As long as this problem is solved and the signing fee is obtained, the transaction will be smooth and the light speed will be clinched immediately.