China women’s wealth is constantly increasing, but they have neglected their own bodies and psychology.
Text/Ba Jiuling (WeChat WeChat official account: Wu Xiaobo Channel)
Today is March 8, 2023 and the 113th International Women’s Day.
In the past few years, the power of women is getting stronger. According to QuestMobile data, in January, 2023, the average time for female users in China to use the Internet rose to 163.6 hours/month, exceeding the average level of the Internet. About 30.7% of women spend more than 2,000 yuan/month online, and the proportion of women with high willingness to spend is significantly higher than that of men. At the same time, in industries with high concentration of men such as smart cars, sports information and live games, the proportion of female users is also increasing.
Women’s brilliance in various fields stems from the improvement of wealth level to some extent. According to World Bank data, the proportion of female labor force in China has been stable at over 60% in recent years, far higher than the global average. A higher labor participation rate also means a stronger economic foundation and a higher potential for wealth appreciation.
Therefore, the Xiao report team launched the report "Three Dimensions of Women’s Health". Taking wealth as the breakthrough point, we analyzed the economic, psychological and physiological situation of women. From the data dimension, we define China women as nine roles, which are as followsWealth creators, financial decision makers, cautious people, oppressed people, helpless people, disappointed people, emotionally trapped people and people who like themselves,Explore the changing process of women’s roles in China with you.
Wealth and health
1. wealth creators
In 2025, the scale of women’s financial management in China is expected to exceed 100 billion.
According to the calculation of Boston Consulting Group (BCG), by 2023, the wealth of women in Asia excluding Japan will increase by 10.4% every year to 19.31 trillion US dollars. According to the proportion of the working population, the wealth of women in China is expected to reach 15.16 trillion US dollars in 2025, equivalent to more than 100 trillion yuan, with a compound annual growth rate of 9.92%.
2. Financial decision makers
35.6% of China women dominate family financial management, which is higher than that of men.
Fidelity International’s research shows that the proportion of women participating in family investment decision-making in mainland China is quite high, reaching 73% in 2021, which is higher than that in China, Hongkong, Japan, Britain and other developed regions. Moreover, women in China often play the role of decision makers in family financial management. The White Paper on the Development of National Finance and Business Education 2021 points out that the proportion of married women who dominate family financial decision-making reaches 35.6%, while that of men is 31.1%.
Step 3 be cautious
Women pay more attention to risk aversion and prefer bank financing.
The White Paper on National Finance and Business Education published by the National Finance and Development Laboratory of China Academy of Social Sciences shows that women have a higher degree of aversion to risks and a lower tolerance for losses. The data shows that compared with men, female financial managers are more willing to accept losses within 20%.
The understanding and acceptance of risks and losses determines that women are more inclined to buy low-risk wealth management products.
Women prefer stable income products in asset allocation, and are nearly 9 percentage points higher than men in the choice of bank wealth management products, but nearly 14 percentage points lower than men in the choice of stocks.
mental health
4. People under pressure
Women in China are under heavy pressure and their psychological status is worrying.
In the post-epidemic era, women’s mental health is particularly worrying. In scoring their own stress state, most participants are in a state of medium and high stress, and there are different degrees of physical and mental problems.
According to the "2022 Investigation and Analysis Report on Women’s Mental Health" published by the online survey platform of China Association for Science and Technology,In the post-epidemic era, women in China rated their psychological stress quite high, and most interviewees chose the deepest score of 8-10.
Surprisingly, among the female groups, the "post-10 s" who are under 15 years old are the group with the greatest psychological pressure.
Women’s evaluation of their own pressure is roughly as follows"The younger you are, the higher your stress score is."The trend. For example, after 60, I scored 6.68 points for my stress, and after 80 and 90, I scored 7.46 and 7.30 points respectively. After 10 years in middle school, I scored 8.23 points for my mental stress, ranking the highest in all ages.
Therefore, while caring about women’s mental health, society may be able to pay more attention to young people.
5. Squeezed person
Trapped in family and workplace, it is difficult to deal with interpersonal relationships.
Women’s stress mainly comes from work and life.
At work, the main sources of stress are: fierce competition, heavy workload and difficult interpersonal relationship; In life, the stressors are mainly economic problems, husband-wife relationship and parent-child communication.
However, whether in the workplace or at home, how to deal with interpersonal relationships is a common problem faced by women. In the workplace, both men and women have to face the test of the relationship between colleagues and superiors. However, within the family, women, as wives, mothers or daughters-in-law, usually face more and more complicated interpersonal problems-such as mother-in-law problems and parent-child communication.
6. The helpless
Self-relieving stress is the mainstream, and only 3.46% people turn to professional institutions for help.
In the face of psychological pressure, women are most inclined to relieve themselves by listening to music, self-regulation and exercise. Only 3.46% of women will seek professional help.
In the face of pressure, fewer women choose professional support such as psychological counseling. On the one hand, women are still influenced by tradition, and most of them will choose to adjust themselves in the way of self. On the other hand, the public lacks knowledge of psychological counseling, and popular science propaganda is not in place, so there are some misunderstandings about psychological counseling.
Therefore, the society needs to improve the way and frequency of popular science propaganda, constantly update and upgrade the knowledge system, build a professional popular science platform, and promote the landing and dissemination of health knowledge. And the public itself-both men and women-should also seek the help of professionals when it is difficult to comfort themselves.
Physical health
7. Disappointed people
Poor skin condition is the most disappointing physiological performance for women.
Comparing the women’s health expectation value with the self-rating of health status, whether it is the overall situation or physical health, mental health, diet, sleep, oral cavity, skin and exercise, the reality is far from ideal.
On the whole, women’s expectation for health is 8.04, but their self-rating is only 6.29.Among them, the three lowest self-scores of women are sports, skin and mouth.Skin is one of the most disappointing parts for women. The expectation value of female group for "skin" is in the middle of each sub-item, which is 8.48 points, but the self-evaluation of "skin" is only 6 points, almost failing, which is about 2.5 points away from the expectation value.
8. Emotionally trapped people
Women’s mental problems are few, but they cover a wide range.
At the beginning of 2022, Dr. Lilac investigated the health problems faced by different sexes. Among them, the TOP 5 health problems faced by women are emotional problems, poor skin condition, poor figure, poor sleep and eye problems.
After slightly classifying the 23 listed health problems, we found that:
① Although the number of mental problems faced by women is small, they cover a wide range. Half of them are facing emotional problems, and a few people are mentally worried that they have various diseases.
② Appearance problems are bothering women. Among the health problems of TOP5, those with poor skin and poor figure rank high, with 46% and 44% of women suffering from them respectively. In the male population, only 28% and 39% people are troubled by skin and figure.
9. People who like themselves
The attention of HPV vaccine and medical beauty has increased, and women are willing to spend money for themselves.
Nowadays, women are willing to spend for health and beauty, including but not limited to vaccination and consumption of medical beauty projects.
According to Dr. Lilac’s 2022 National Health Insight Report, the vaccine that women are most concerned about is HPV vaccine, and its attention is higher than that of COVID-19, influenza, hepatitis B and other vaccines. Although it is difficult to make an appointment and expensive to vaccinate HPV vaccine, the vaccination rate of HPV vaccine among school-age women in China is less than 1%, and the "disease anxiety" caused by the high incidence of cervical cancer still makes school-age groups pay considerable attention to HPV vaccine.
At the same time, female consumers’ awareness and acceptance of medical beauty continues to increase. All kinds of medical beauty projects are mainly applied to facial skin, which has many effects such as whitening and brightening, softening and smoothing skin, lifting and firming, wrinkle removal and so on. Among them, photon rejuvenation, hot Maggie and water needle have the highest attention. Fruit acid rejuvenation is more concerned in the post-95 s, and hyaluronic acid is more popular before 95.
According to the Consumption Trend Report of Optoelectronic Medical Beauty Industry in 2022 by New Oxygen Data Research Institute, Photorejuvenation of Optoelectronic Medical Beauty is the medical beauty enlightenment project of most medical beauty experts, and the total transaction amount of Photorejuvenation accounts for 90.8% in the whitening and rejuvenation photoelectric medical beauty project, and the audience is extremely high. At the same time, in 2022, the number of medical beauty consumers in China will exceed 20 million, and it is estimated that the number of medical beauty consumers in China will reach 23.54 million in 2023, and the market demand for medical beauty will be huge in the future.
tag
In recent years, the topic of women remains hot, and more and more people begin to pay attention to women’s living conditions and physical and mental health. However, when the Xiao report team made this report, it was found that the "health" that women expect is not only physical, but also more demands from the spiritual and wealth levels. They are voting for the society they expect through thinking, consumption and struggle.
First of all, women have high expectations for their own health, and in daily life, they adopt various ways such as physical examination, vaccine and medical beauty to achieve health expectations, or narrow the gap between actual health status and expected health status.
Secondly, whether at work or in life, women are in a state of medium and high stress, and their mental health is worrying. More and more women are looking for diversified ways to decompress, such as listening to music, self-regulation and exercise, and a small number of women are exploring for the help of professional psychological counseling institutions.
At the same time, the health level of women’s wealth has been continuously upgraded. Women have not only achieved the growth of economic strength and wealth scale, but also have a high degree of participation in family investment and financial management decisions.
The unprecedented enhancement of contemporary women’s concepts of physical health, mental health and financial health is essentially due to the improvement of economic ability and the unprecedented germination of self-awareness. Next, the Wu Xiaobo Channel Xiao report team will continue to pay attention to women’s topics and provide more insights.
Author | Lu hong | Edit on duty | sesame paste
Editor in charge | He mengfei | Editor | Zheng Yuanmei | Source | VCG
